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The Delhi Metro
20th Century business habits
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© 2011 Cognizant Technology Solutions
Contents
Interview with H.E. Mr. Ashok Sajjanhar, Ambassador of India to Sweden and Latvia............................. 4
Sweden Ready for More Business with India....................................................................................... 8
Speaker of Parliament Mrs. Meira Kumar Visits Sweden..................................................................... 10
MoS for External Affairs Mrs. Preneet Kaur Visits Latvia..................................................................... 12
Sweden-India Business – The Potential of a Great Future.................................................................. 14
Trelleborg Establishes Platform for Further Growth in India............................................................... 15
Gunnebo - Trusted Security Partner of Indian Banks......................................................................... 16
Swedish Investments in India to Increase Three-Fold in Next Two Years............................................ 18
2012 Republic Day Celebrations in Stockholm................................................................................... 19
India’s first Compressed Biogas (CBG) Plant to Convert Waste into CNG............................................. 20
WWF Seminar at India House.......................................................................................................... 22
Innovation Delegation from India Visits Sweden............................................................................... 23
India-Sweden: Pictorial Journey in 2011........................................................................................... 24
Indian Economy Overview............................................................................................................... 28
The Swedish Chamber of Commerce in India................................................................................... 31
Saab India: The Making of a “Home Market”.................................................................................... 32
Indian Cultural Extravaganza in Sweden and Latvia........................................................................... 34
Biomass - A Storehouse of Clean Energy.......................................................................................... 36
Delhi: A Palimpsest of 100 Glorious Years......................................................................................... 39
Foreign Direct Investment Prospects for India.................................................................................. 42
Cognizant- A New Approach to Productivity and Competitive Advantage............................................. 44
How Flipkart Broke India's Online Shopping Inertia........................................................................... 46
Interview with H.E. Mr. Lars-Olof Lindgren, Ambassador of Sweden to India....................................... 48
Tourism in India: An Overview......................................................................................................... 50
‘Rocket Woman' Propels India's Missile Mission................................................................................. 54
Brain Drain has Now Become Brain Gain.......................................................................................... 56
Indian Ports Poised for Huge Growth............................................................................................... 58
Sup with Tribals, Explore Wilderness - Northeast Beckons................................................................. 60
India - Growing Hub of Publishing................................................................................................... 62
Interesting Facts About India.......................................................................................................... 65
Quotable Quotes of Mahatma Gandhi ............................................................................................. 66
Published by Krest Publications in New Delhi in association Cover photos (clockwise):
with Embassy of India in Stockholm (Sweden) India Gate; Minister for External Affairs, Mr. S.M. Krishna with Foreign
Contact Details: Tel. : 91-11-4653 9323 • Fax : 91-11-4610 5603 Affairs Minister of Sweden Mr. Carl Bildt; Delhi Metro; Taj Mahal;
Email: editor@diplomacy.in Bird's eye view of Stockholm; Stockholm City Hall
Printing: Rave India
Disclaimer: 'India-Sweden in Focus' is a special publication. The views expressed in this publication do not necessarily represent the position of
the Embassy of India, Sweden or the Government of India. The magazine has no commercial value and is not for sale. It is for private circulation only.
“India Poised for Rapid Upswing in
Ties with Sweden”- Ambassador
The dynamic and articulate Ambassador of India, H.E. Mr. Ashok Sajjanhar in
a free wheeling interview with journalist Harun Riaz exudes confidence that the
“information gap” is fast disappearing from rapidly expanding bilateral ties with
Sweden which are multi-faceted and multi-dimensional.
India. Bilateral ties have acquired
great dynamism in all spheres
including political, strategic,
security, economic, commercial,
education, science and technology,
cultural and others. However we
are still far from realizing the full
potential of bilateral relations.
Both our countries are poised at
the threshold of a rapid upswing
in bilateral partnership.
Our agenda for 2012 is to
organise several joint events,
take a number of new initiatives
and arrange high level visits to
provide a strong impetus to our
bilateral engagement. Some of
these exchanges will include
visits by Swedish Ministers
of Health and Social Affairs
(Göran Hägglund), Enterprise
(Annie Lööf), Secretary of State
H.E. Mr. Ashok Sajjanhar, Ambassador of India Frank Belfrage, Parliamentary
to Sweden and Latvia Committees on Environment and
Agriculture, Defence; Mayor of
Stockholm and several others to
India. From India we expect the
Excellency, are you satisfied levels. In 2011, Hon’ble Speaker Minister of New and Renewable
with the pace of growth in of Lok Sabha accompanied by Energy, National Security Adviser
India-Sweden bilateral ties 6 Parliamentarians; Ministers of and others to visit Sweden. It
and what’s your agenda for Power, IT and Communications, is our intention to inform the
2012? and Human Resources SMEs of Sweden who often hold
Development; Dr. Sam Pitroda; niche technologies that India’s
Relations between India and Member of Planning Commission attractive investment climate
Sweden have always been close, Dr Saumitra Chaudhuri and presents excellent opportunities
warm and friendly. There has several others visited Sweden. to establish manufacturing
been a significant intensification Swedish Foreign Minister Carl enterprises, transfer technology,
of our ties over the last few Bildt, Defence Minister Sten conduct joint R&D etc.Both India
years.This is reflected in the Tolgfors; State Secretaries in and Sweden are looking at each
large number of high-level visits Ministries of Health (Karin other with greater seriousness and
at Ministerial and official levels Johansson), Defence (Hans focus to significantly upgrade their
as well as at private business Jevrell) and many others visited bilateral engagement.
indi a-s w eden in Fo c u s 4
Atlas Copco is developing a new The Embassy signed an Agreement
The total bilateral trade of USD
Compressor in its factory in Pune. in Dec, 2011 to establish an ICCR
2 billion looks below potential
All this has taken place in 2011! I Chair of Indian Studies at the
and also trade balance is
could give many more examples of University of Gothenburg. A
in favour of Sweden. Your
the dynamic interaction and close similar Chair will be established at
comments.
cooperation between Industrial the Uppsala University in 2012.
As I have mentioned earlier, full and business enterprises of our
potential of bilateral ties has yet to countries. India’s exports to
A recent survey has indicated
be realized. This is particularly true Sweden registered a growth of
that there will be a three-fold
in the case of bilateral economic 23% in the first 9 months of 2011
increase in Swedish investment
and commercial relations. We and those of Sweden to India
into India. Can you share
can achieve much higher levels increased by 15%. I am confident
the current level of Swedish
of bilateral trade than the current that bilateral commercial and
investment in India, and what
figure of USD 2 billion. It should, economic relations will register
is being done to spread more
however, be noted that many a significant upward growth in
awareness about business
Swedish companies like IKEA, coming years.
opportunities in India?
H&M etc. source goods and
products from India which do
not get reflected in bilateral trade
figures because such acquisitions
are made by their international
sourcing offices. The figure of
USD 2 billion also does not
include the significant export of
services particularly in the IT
sector from India to Sweden. In
addition to bilateral trade, there
is vibrant exchange in the area of
investment, acquisitions, project
exports, technology development,
innovations etc. In 2011, the
Aditya Birla Group acquired a
specialty paper and pulp factory
in Sweden for a total investment
of USD 340 million (SEK 2.4
billion); Crompton Greaves India
acquired a Swedish electrical
component manufacturing unit Ambassador Ashok Sajjanhar was invited by H.E. Ms. Anna Kinberg Batra, MP & Chairman
Emotron for USD 90 million of the India Friendship Group to speak in the Swedish Parliament on March 9, 2011
(SEK 630 million); ABB has won
the largest contract ever of USD In the area of culture, the According to estimates, Swedish
900 million for installation of a Embassy invited and organised investment in India is in the
1768 kilometer High-Voltage DC performances of Bharatnatyam range of USD 1 billion. Currently,
Transmission line from North- and Kathak dances by a troupe there are 170 Swedish companies
East in India to Agra; ABB, SKF comprising of disciples of gurus operating in India. In addition,
etc have established their global Dr. Saroja Vaidyanathan and more than two new Swedish
R&D Centres in India; SAAB Shovana Narayan in Nov, 2011 companies are being established
and Mahindra Satyam have in Stockholm and Riga. In 2012, In India every month. We expect
established a Technology Centre we are planning to invite more Swedish investment to grow
in India to undertake R&D in troupes to promote cultural significantly in the coming years.
aerospace, defence and urban understanding and collaboration The recent decision by Indian
innovation including civil security; between our countries. An Government to allow 100% FDI
Volvo Trucks is developing a exhibition of paintings by eminent in single-brand retail would be of
medium-power truck engine in Indian painter Jatin Das has been interest to large Swedish firms like
its joint venture unit with Eicher organised in several Swedish IKEA, H&M and others. Sweden’s
in India for catering to Indian as cities in 2011 and will continue interest in looking to India as a
well as to international market; in 2012. prominent and expanding market
5 india -sw eden in Focus
has increased significantly in reality of conditions in India today. heritage and legacy when
recent years. Sweden’s economy Many people still think of India as confronted with the onslaught
is primarily dependent on exports. a country which is afflicted with of Western culture which tends
Its major markets in Europe extreme poverty, malnutrition, to focus on violence, crime,
as well as USA and Japan are disease, caste discrimination etc. vulgarity etc. It is necessary to
registering uncertain and weak The challenge is to inform the inform people that Indian culture
growth. Its interest in exploiting decision and policy makers as itself is becoming very popular
the Indian market with a middle well as the common people that and making waves in several
class of 300 million plus has grown another India also exists which Western countries. Moreover, we
significantly. In addition, Sweden is confident, highly educated and need to remember what Mahatma
would also like to transfer some skilled, motivated, ambitious, Gandhi said :: “I do not want my
of its manufacturing activities to hardworking and which is taking house to be walled in on all sides
India to take advantage of the the country rapidly on the path and my windows to be stuffed. I
highly skilled and competitively of growth and development. We want the culture of all lands to be
priced workforce in the country. have to inform our interlocutors blown about my house as free as
Recent years have hence seen a about the new initiatives and possible. But I refuse to be blown
significant growth in not only joint policies that the Government has off my feet by any”. The current
ventures for joint development taken to ensure that the 8-10% policy of the country epitomizes
and production of technologically this thinking.
sophisticated products but also “To begin with
R&D in new areas in which
rich potential for promotion of an IFFA Award Can you share with us the
news or information about
bilateral cooperation exists. Function would interest shown by Swedish
The Embassy has organized events help to bring tourists to visit India. How
in Stockholm as well as in other successful has ‘Incredible
Sweden more India’ campaign been?
cities including Gothenburg, Lund,
Östersund, Linköping, Norrköping, prominently
There is growing interest among
Umeå, Luleå, Sundsvall, Dalarna, on the radar Swedish tourists to visit India. We
Härnösand, Jonköping, Vasteras
and others to actively engage
screen of Indian have seen a significant growth in
tourist trade of more than 10%
with the Swedish industrial and film producing every year for the last few years.
business community, inform them companies” However, the number of tourists
about the growth potential and
to India which is around 40,000
prospects in India and provide
every year can be increased
them with all relevant information growth rate that the country has much more. The Incredible
and details about modalities for registered over the last several India Campaign has been a
establishment of new companies, years will go to lift the people great success. The Embassy in
taxation regime etc. in India I am at the bottom of the pyramid collaboration with the India
pleased to say that these initiatives out of poverty and provide them Tourism Office in Amsterdam has
have started paying encouraging with all possible opportunities organized a number of interesting
dividends by attracting more for economic development and events to showcase India to tourist
Swedish companies to go to India growth. In this context, we agencies and organizations as
and explore opportunities for focus on initiatives like Right to well as media, including print and
trade and investment. Information to bring transparency electronic media. So far tourists
to governance and ensure that have understandably been visiting
As Ambassador of India, you adhoc and arbitrary decisions Goa and Kerala in search of sun
are very active and travelling are not taken; Mahatma Gandhi and sand. We are, however, trying
all over Sweden. What kind of National Rural Employment to attract them also to cultural
queries and questions you are Guarantee Act (MGNREGA) to sites to present them with the rich
asked by the Swedish during provide minimum employment to architecture, history, cuisine and
your interaction with them. all citizens of the country; Right color that India has to offer in
to Education; Food Security Bill Rajasthan, Madhya Pradesh, UP,
Although relations between India etc. Karnataka and other States.
and Sweden are ancient and
historical, there is considerable Queries are also raised about
“information gap” between how India is able to preserve Neither Swedish film crews
perception of Swedish people and and promote its ancient cultural nor Indian film crews have
indi a-s w eden in Fo c u s 6
explored each other’s country famines that afflict the country. in India by way of new and
to shoot movies. What is However, of late, we have started renewable energy?
preventing Indo-Swedish seeing many positive reports and
collaboration, in terms of joint full page articles on the growth New and renewable energy is
movies production or filming and development of the Indian one of the most important areas
locations? economy, science and technology, of collaboration and cooperation
research and development, as between India and Sweden.
There have been a few Indian also emergence of India as a Currently more than 90% of
films that have been shot in stable, prominent and responsible Sweden’s electricity consumption
Sweden. Likewise, a few Swedish player in international political, is supplied by renewable and
films based on Indian themes green energy. India confronts the
have been shot in India. However,
the results so far have not even
scratched the surface of the
huge potential. Sweden needs
to promote and market itself in
a much more aggressive manner
to the Bollywood film industry.
They need to showcase and profile
the beauty of the midnight sun,
Lapland, Ice Hotel in Jukkasjärvi,
Tree Hotel in Kallax, Archipelago
of Stockholm, the ski resorts of
Jämtland and other breathtaking
sites. It will also be necessary
to work out a suitable business
model to ensure that the Indian
film producing companies are
able to get commercial deals
comparable and competitive with
the ones that they are offered while
filming in Switzerland, France,
USA, Australia and New Zealand.
This field has huge possibilities
and we are encouraging the Ambassador Ashok Sajjanhar hosted a Reception at India House on
concerned Swedish authorities to November 12, 2011 on the occasion of India Forum IV organised by
pay greater attention to promoting German Marshall Fund and Swedish Foreign Ministry
it. To begin with an IFFA Award
Function would help to bring economic and security spheres. dual challenge of ensuring energy
Sweden more prominently on I have seen this even over the security for its GDP growth of
the radar screen of Indian film 18 months or so that I have 8-10% for the next 20-30 years
producing companies. been in this country. There is as also preserving its environment
also increased reporting on the for future generations. We need
positive contribution being made to move away from our current
Is it true that Indian presence
by young Indian professionals reliance on fossil fuels including
in Sweden is increasing and
working in many large Swedish coal, oil and gas. We are investing
India is also being covered/
companies to strengthen bilateral significantly in new and renewable
reported by the Swedish
understanding and cooperation. energy like solar, wind, bio-mass,
media?
Indian professionals are the small hydro units as well as
I am happy to inform your readers second largest foreign immigrants increased energy efficiency of
that the coverage of India in in Sweden and through their new residential and industrial
Swedish newspapers, magazines hard work, determination and establishments. Sweden has
and journals is receiving greater enthusiasm have created a very immense experience and latest
attention and has become more positive impact. technology in these areas. Both
positive. Earlier, most of the countries are cooperating and
reporting would be on the extent collaborating to mutual benefit
What role can Sweden play in
of poverty and on various disasters and advantage in meeting this
increasing power generation
like earthquakes, floods, droughts, enormous challenge.
7 india -sw eden in Focus
Sweden Ready for More
Business with India
India is a profitable market for Swedish companies. This is evident from the
fact that despite the global recession, Swedish companies doing business in
India are reporting that their business is going strong and are buoyant with
an even more positive outlook in the near future.
huge budget deficits, by raising
national taxes and cutting public
spending.
In this context, Sweden has
managed to keep its national debt
in check and the budget deficit
in balance. Sweden remains a
stable island in an ocean of storm.
Transparency and innovation are
the country’s confidence boosting
factors. Sweden is ready to do
more business in the international
context.
Economic Relations
In the backdrop of the European
crisis, Sweden is in a position to
assist India and offer her much of
what she needs for rapid economic
expansion. Sweden must tap
all the opportunities that come
Ambassador H.E. Mr. Ashok Sajjanhar with Ms. Anna Kinberg Batra, along in regard to the positive
Leader of the ruling Moderate Party in Parliament developments taking place in the
Indian society today.
S
India today is brimming with
ince India attained Independence on 15th August 1947, India
optimism, future beliefs and has a
and Sweden have enjoyed bilateral political relations and in fact
robust and growing middle class.
Swedish companies have had a presence in India since the 1920s.
Swedish companies are taking
The ties between both countries are close and friendly, based on a shared
advantage of this scenario and
history of common perceptions on issues related to democracy, social
have augmented their interest and
and economic development, and even disarmament.
exchange of products and services
India is an economic superpower and the world’s largest democracy. with Indian companies and
The country’s backbone is its youth, and the well educated and English customers. It is no exaggeration
speaking population. This demographic advantage will continue to that every month, new Swedish
serve as a foundation for the country’s economy, which is seeing a enterprises are being registered
GDP growth rate of roughly 9 per cent per year. in India.
Even though India’s growth rate had slowed down in 2011 there are Bilateral trade between India and
few countries that can boast of such growth levels. On the contrary, Sweden continues to expand,
the US and Europe are in the midst of a serious economic downturn. as Sweden’s top leadership
Several European countries are battling mammoth national debts and emphasizes the need to strengthen
indi a-s w eden in Fo c u s 8
relations with India. Interestingly, globalized economy with mutual level research and an education
India is the 19th largest market efforts. For example, lowering platform as we move towards a
for Sweden. According to data trade barriers through a free more globalized export-oriented
provided by Sweden Investment trade agreement between India economy.
Agency (SIA), Sweden is the and the EU would go a long way
12th largest FDI investor in in reinforcing the commercial India and Sweden can develop
India. Today, there are over 40 relations between the two a close relationship by learning
IT companies (of which country? countries. from each other through a healthy
India?)that are marketing their exchange ideas and experiences.
software and services in Sweden. Furthermore, we (does this This will secure a prosperous
There are close to 140 Swedish mean Sweden or both India future for our people, companies
companies that are based in India. and Sweden?)need to focus our and society.
They employ approximately policies on creating a low carbon The author is Leader of the ruling
6,50,000 persons. Mumbai and environment while developing an Moderate Party in Parliament and
Pune constitute the heartland of advanced infrastructure, a high former chair of the 'Sweden-Indian
Friends’ Association
the Swedish industry in India.
Official Relations
Sweden is officially represented in
India by its embassy in New Delhi
and two commercial agencies.
The Swedish Trade Council that
supports Swedish companies in
their ventures abroad has offices
in New Delhi, Bangalore and
Mumbai.
Invest Sweden is an agency that
assists Indian companies that are
interested in doing business with
Sweden. The agency is based
in New Delhi and is situated in
the embassy’s premises. In the
backdrop of the deepening and
broadening relations between
the two countries in areas of
science, economy and politics, the
Swedish government is planning
to establish a new consulate
general in Mumbai.
It is recommended that trade
and export between the two
countries should be stress-free for
companies. Keeping this in mind, Some call it instant access.
Swedish authorities in India are
working to facilitate interested We call it Trelleborg Gateway.
home companies and individuals
to cooperate with or establish
themselves in India.
The Gateway smartphone app provides instant access to
Download it now!
Trelleborg and our high-performance products and solutions
Challenges Ahead across multiple industries. It helps you easily find contact
information for all our business areas world-wide.
The future poses inevitable Available for Android
challenges for both countries. To Download it now to also get news and updates, career
opportunities, share information and much much more...
overcome these, it is important
that we position ourselves more Trelleborg Gateway – welcome to our world.
strategically in an accelerating
9 india -sw eden in Focus
Speaker of Parliament Mrs. Meira
Kumar Visits Sweden
Hon’ble Speaker of Lok Sabha, Mrs. Meira Kumar led a Parliamentary delegation
to Sweden from June 13 to 16, 2011. She was accompanied by MPs Mr. H.N.
Yadav, Mr. D.R. Meghe, Mr. E.T.M. Basheer and Mr. Prem Das Katheria, all
from Lok Sabha and Mr. P. Rajeeve and Mr. Thomas Sangma, both from Rajya
Sabha, and the Secretary General of Lok Sabha Mr. T.K. Viswanathan.
O n June 14, the Hon’ble
Speaker called on His
Majesty Carl XVI Gustaf,
King of Sweden. The speaker
centered on education of children
in India, nuclear safety issues
in the wake of Japan’s nuclear
crisis and energy infrastructure
Swedish Parliament, had earlier
led a delegation from the Swedish
Parliament to India in February,
2008.
met her counterpart Mr. Per in India.
Westerberg, Hon’ble Speaker of The two Hon’ble Speakers also
Riksdag, Swedish Parliament and During the meeting with her
expressed appreciation of the
met members of the Committee on counterpart Mr. Westerberg, the
current state of warm and friendly
relations between the two countries
and the expansion of bilateral
trade and economic relations.
India is the fourth largest economy
in the world in purchasing power
parity (PPP) terms with high
growth rates in recent years,
whereas Sweden is one of the
strongest economies in Europe.
This provides complementarities
in development of bilateral
economic relations.
The Speaker of the Swedish
Parliament appreciated the fact
that around 30 per cent of IT
professionals currently working in
Sweden are from India. The two
Hon’ble Speakers also exchanged
views on areas of energy security,
Hon’ble Speaker, Lok Sabha Mrs. Meira Kumar with His Majesty including renewable energy and
Carl XVI Gustaf, King of Sweden environment friendly technology
as promising areas for bilateral
economic and commercial
Industry and Trade of the Swedish two Speakers emphasised the
cooperation. They also discussed
Parliament. need for continued exchange
the status of women in both the
of parliamentary delegations
H.M. King Carl XVI Gustaf fondly countries.
between the two countries
remembered his visit to India for enhancement of bilateral
in 2005 as part of the Royal Speaker Mrs. Kumar also had a
relations. Mrs. Kumar extended
Technology Mission. H.M. The meeting with the Committee on
an invitation to the Hon’ble
King said that he was deeply Industry and Trade of the Swedish
Speaker of Sweden to lead a
impressed by the progresse and Parliament. During the meeting
parliamentary delegation to India
advance made by India. The both sides expressed appreciation
which was readily accepted by
discussion with H.M. The King over the fact that significant cross
him. The Speaker of Riksdag,
indi a-s w eden in Fo c u s 10investments have been made by
India and Sweden which have
grown over the years. While 160
Swedish companies are currently
operating in India, there are more
than 70 Indian companies active
in Sweden.
For Sweden, India is the 3rd
largest trading partner in Asia with
Sweden being the 12th largest
investor in India. The two sides
agreed that Swedish technology
and expertise in renewable
energy and bio-energy would be
suitable for India. As the societies
and economies are increasingly
progressing towards knowledge-
based societies, cooperation in
the field of education through Hon'ble Speaker Lok Sabha, Mrs. Meira Kumar with HE Mr. Per Westerberg,
institutional linkages and tie-ups Speaker of the Swedish Parliament (Riksdag)
was also agreed as a fruitful area of residential areas with minimal Ambassador H.E. Mr. Ashok
of cooperation. This would result negative impact on environment, Sajjanhar hosted a reception
in a win-win situation for both waste disposal system as well as in honour of the Lok Sabha
countries. facility for energy generation from Speaker and the Parliamentary
On June 15, the Hon’ble Speaker domestic waste. Delegation on June 15, 2011
witnessed the proceedings of the at India House, Stockholm.
During her meeting with the Hon’ble Speaker interacted with
Swedish Parliament, visited the President of the Stockholm City
eco-friendly city, Hammarby a cross-section of people from the
Sjostad and the Stockholm City
Council. The Hon’ble speaker
had a meeting with members of
the Committee on Foreign Affairs
of the Swedish Parliament.
Speaker Mrs. Kumar also
witnessed the Party Leaders
debate at Riksdag, Swedish
Parliament, which was attended
by the Swedish Prime Minister
Mr. Fredrik Reinfeldt, the main
Opposition Party Leader Mr.
Hakan Juholt and other leaders
of Opposition parties in Sweden.
The Party Leaders’ debate is held
every fourth month and covers
all areas of Government policy,
including internal and foreign
policy. The Hon’ble Speaker Mr. Manjul Kumar, Hon'ble Speaker Mrs. Meira Kumar, Mrs. Madhu
Sajjanhar, Ambassador Ashok Sajjanhar
of Sweden, during the Session,
acknowledged the presence of
multiparty Indian Parliamentary Council, the Hon’ble Speaker Swedish Government, businessmen,
delegation led by the Hon’ble exchanged views on renewable professionals, media and Indian
Speaker in Riksdag. energy, bio-fuel, innovation and nationals and discussed with them
eco-friendly town planning and the current facets of India-Sweden
On her visit to the eco-friendly city management as promising areas bilateral relations as seen from the
Hammarby Sjostad, Mrs. Kumar of cooperation between India and perspectives of the common man.
saw the design and construction Sweden. (Inputs from Mayuri Datta)
11 india -sw eden in FocusMoS for External Affairs
Mrs. Preneet Kaur Visits Latvia
Hon’ble Mrs. Preneet Kaur, Minister of State for External Affairs, paid a
three-day visit to Latvia from 31st March to 2nd April 2011. During her
visit the minister participated in high-level meetings and discussions to
strengthen Indo-Latvian ties.
R elations between India
and Latvia are cordial,
warm and rapidly
expanding. Latvia seeks an
and established diplomatic
relations on 25th February, 1992.
After Latvia joined EU, Indian
companies that invested in Latvia
Agreement would promote bilateral
relations and cooperation between
countries in the Baltic region and
India.
enhanced engagement with India benefitted as they gained entry
in recognition of the latter’s into EU markets. The two ministers discussed
credentials as the world’s opportunities to increase bilateral
largest democracy, and growing During her visit, Hon’ble MoS trade as also to enhance India’s
economic power, and a country Mrs. Preneet Kaur met H.E. Mr investment in significant regional
that shares common cultural Girts Valdis Kristovskis, Foreign IT, Life Sciences, Transportation
roots with Latvia. On her part, Minister of Latvia, and held and Logistics projects. Smt Preneet
India appreciates the pivotal comprehensive discussions on Kaur expressed confidence in the
position that Latvia occupies as a expanding and strengthening future growth and prosperity of the
gateway to both the EU and to the bilateral relations. FM Kristovskis Baltic region.
Both countries agreed to expand
bilateral cooperation in education,
health, research and cultural fields.
FM Kristovskis invited Indian
students to take advantage of the
higher educational institutions and
facilities available in Latvia. The
Latvian authorities were advised
to visit India to inform and attract
Indian students to pursue their
higher education in Latvia.
FM Kristovskis conveyed Latvia’s
support to India’s bid for Permanent
Membership of the United Nations
Security Council.
During her visit, Mrs. Preneet Kaur
met Minister of Economy Mr Artis
Minister of State for External Affairs Mrs. Preneet Kaur with Latvian Kampars, Minister of Health Mr
Foreign Minister Girts Valdis Kristovskis Juris Barzdins, Deputy Speaker of
Saeima (Latvian Parliament) Mr
Russian hinterlands. India seeks appreciated India’s increasing
Andrejs Klementjevs and Chairman
to develop its relations with Latvia role in international affairs and
of the India Friendship Group in
in all spheres including political, invited India to participate in
Latvian Parliament Mr Atis Lejins.
economic, commercial, education, various innovative cooperation
Discussions were held to expand,
health, culture, etc. projects in the Baltic region. Both
strengthen and deepen cooperation
ministers agreed that the strategic
India acknowledged Latvia as and relations between India and
partnership between the EU and
a sovereign and independent Latvia in areas of economy, health,
India as well as the planned
state on 7th September, 1991, commerce, inter-parliamentary ties,
signing of the EU-India Free Trade
indi a-s w eden in Fo c u s 12investment, culture and other
spheres.
A Reception was hosted by Indian
Ambassador Mr Ashok Sajjanhar
in honour of Hon’ble Minister
of State for External Affairs.
This was attended by prominent
ministers of economy, health,
academicians, senior government
officials, businessmen, media
persons and members of the
Indian community. In her address,
Mrs. Preneet Kaur announced that
an Honorary Consul to Latvia Minister of State for External Affairs, Mrs. Preneet Kaur with Mr Atis Lejiņš (MP
would soon be appointed. & Chairman of India-Latvia Friendship group) and Ms Silva Bendrate MP
Mrs. Preneet Kaur with Ambassador Ashok Sajjanhar and Indian community in Latvia
She also stated that the Agreement Cooperation between Indo- gratitude to the Hon’ble Minister
for promoting cooperation Baltic Federation of Culture for her visit and said that it
between the two countries in areas and Commerce and the Latvian would provide an impetus to
of Health and Life Sciences would Chamber of Commerce and bilateral ties and relations. They
be signed soon. She welcomed Industry. She said that the affirmed their strong resolve and
the decision of the Latvian Agreement of cooperation was determination to work in a united
Government to jointly celebrate another strong step towards manner to strengthen ties between
with the Indian Embassy the 150th strengthening ties between both the two countries.
Birth Anniversary of Rabindranath countries.
Tagore, the first Nobel Laureate Mrs. Preneet Kaur visited Jurmala
from Asia, who won the award for A cultural programme was on 2nd April, 2011, and held
his path-breaking work ‘Gitanjali’ organised and it included Odissi discussions with the Mayor of
in 1913. Mrs. Kaur welcomed dance performances by Ms Anette Jurmala City Council on further
the establishment of an India Pooja and Mr Hans Peter Eskilsson expanding cooperation and
Friendship Group in the Latvian from Gothenburg, Sweden and diversifying relations between
Parliament. Bharatanatyam performance by Jurmala and appropriate partner
Bharata Group from Latvia. Two regions in India.
She also announced that short films, one titled ‘The Spirit
discussions on establishment of of India’ produced by the Public Hon’ble Minister of State Mrs.
a Chair of India Studies at the Diplomacy Division and the other Preneet Kaur’s visit reaffirmed
University of Latvia were at an on the Indian Economy, produced the strong and active interest
advanced stage and that the by IBEF were screened. of the Indian government,
Agreement was expected to be political leadership and business
signed shortly. She welcomed Participants at the reception community to further deepen and
the signing of Agreement of expressed appreciation and expand bilateral partnership.
13 india -sw eden in FocusSweden-India Business – The
Potential of a Great Future
By Robin Sukhia, Secretary General, Sweden-India Business Council
I n 2005, India was still far away India great knowledge of producing
in the minds of the Swedish extraordinary products using few
business community, likewise, people and distributing it globally
Sweden was far away in the minds as Sweden can. Sweden needs to
of the Indian business leaders. Since go back to its roots and pioneer
then business and understanding new markets and new frontiers, but
have increased tremendously with lower cost quality products.
and continuous to do so.The full India needs a true partner tolearn
potential of the Sweden-India manufacturing quality and higher
relationship is still not close to being end products and also be able to
unleashed. Technology development distribute them globally. Only then,
and cooperation is the future of our will both nations benefit from each
nations businesses. other.
Since 2005, SIBC has focused Mr. Robin Sukhia, SIBC SIBC executes over 20 activities per
immensely on trying to make the year (since 2005) in order to show
Swedish business community If Sweden is to compete and people and companies how to go
comfortable with the idea of India as sustain leadershipin many about navigating the challenges of
a rising huge market. Simultaneously industrial areas on the global creating business between India
efforts have been made in India arena, the solution must be to use and Sweden. SIBC has even co-
trying to make the Indian business an integrated model where R&D, founded the Asia Executive Meetings
community aware of Sweden. There manufacturing and global sales programme to make it easier for
are about 140 Swedish companies is integrated between Sweden the business community to gain
registered in India and nearly 800 and India. For Sweden, hardly experience from other markets and
companies working with India any country can offer respect draw conclusions on their own
today, and 40 Indian companies forIP rights and technology savvy business ventures and strategies.
were registered in Sweden by 2011. engineers of quantity as India Last year SIBC had a combination
These numbers are not enough. can. Few countries can offer of speakers such as Mr. Carl Bennet
of Getinge, Mr. Hans-Olov Olsson
former CEO Volvo Cars, Ambassador
Ashok Sajjanhar and Ambassador
Lars-Olof Lindgren, Mr. Pär Östberg
of AB Volvo, as well as theme
seminars such as logistics. In 2012
the plan is to continue on this path
and have many great speakers and
seminars planned for our members.
The Sweden-India Business Council
(SIBC) is the first choice network for
growing business between Sweden
and India. The mission is to facilitate
business and choice of strategy for its
members by: Increasing knowledge
and exchange of experiences:
Providing access to large business
network and relevant private and
public institutions.
indi a-s w eden in Fo c u s 14Trelleborg Establishes Platform for
Further Growth in India
L eading global engineering
group, Trelleborg has
increased its physical
presence, technical application
Center of Excellence for a select
number of production processes
and industrial niche segments in
Bangalore, Karnataka. The new
know how, and customer support facility will be inaugurated in
in India. The company opened April 2012.
several new facilities in 2011 and
has plans for starting some more The company has a global
in 2012. customer base and significant
growth potential in the automotive
Trelleborg is a global engineering sector. Trelleborg Automotive,
group whose leading positions existing customer base. In a bid located in Noida, UP will develop
are based on advanced polymer to effectively capitalize on the and produce polymer-based
technology and in-depth future growth in the country, components and systems used
applications know-how. The the same business area has for noise and vibration damping
company is in the business of recently started a new operation in passenger cars and trucks.
developing high-performance in Bangalore. It comprises This Trelleborg operation isa
solutions that seal, damp and development, manufacturing joint venture and will commence
protect in demanding industrial and sales within industrial in 2012.
environments. antivibration and moulded
components. Printing blankets According to Peter Nilsson, “We
President and CEO of Trelleborg, is another area where Trelleborg have long been present in India
Peter Nilsson, commented: “India is considering strengthening its and have a total of about 900
has a vast and growing economy business activities. employees there. Looking ahead,
with an average growth of 7 to 8 India’s structural changes in
per cent expected in the next three Since the last ten years, Trelleborg terms of continuing population
years in industrial segments alone. Sealing Solutions has been growth, industrial development
Therefore, the decision to increase supplying the market with several and demand for infrastructure
our investment in this key area is million seal solutions. It has such as railways, roads/tunnels,
a logical next step that couldn’t now taken a strategic decision airports and ports make India a
have been an easier one”. to increase its investment into perfect match for Trelleborg”.
the country by establishing a
Investments include relocation of
the Trelleborg Marine Systems, part
of Trelleborg Engineered Systems,
‘Engineering and Design Centre
of Excellence’ to Ahmedabad,
Gujarat. The Centre provides a
complete cradle-to-grave service
that maintains quality right
through the supply chain to the
15 india -sw eden in Focus"Trusted Security Partner
of Indian Banks"
An interview with Mr. Per Borgvall, President & CEO,
Gunnebo Security Group
at design improvisation as & when
Mr. Borgvall, while leading Do you make a study of the
necessary.
Indian banks are your security solutions required
customers, how successful for Indian conditions, before
have your company been in launching products here? During you travel in India,
penetrating the fast growing what level of awareness you
private sector, leading Gunnebo is not a Product Supplier notice in terms of security,
infrastructure players to But a Solution Provider. We while interacting and visiting
provide security solutions? are a one stop Shop Solution embassies, private sector,
Provider to the Security need government ministries, malls
While Practically all the Leading of our customers. Our Products and at citizens’ level in their
Banks (Public & Private Sector) is just a means to provide a homes?
are our customers we have solution.
made significant inroads into In December I had an opportunity
Cooperative & Gramin (Rural) to meet top customers in India
Banks.We are a leading Solution Can you describe in detail, during Customer Event. I am
what security solutions pleased to note that in India
Gunnebo has for small scale more & more awareness is
enterprises in India? And observed with respect to Security
what role security of the Solutions. The customers are
business and personnel play very knowledgeable and are
in running and profiting of well aware about the technology
the business? trends in this domain. This helps
us as a leading Security Solutions
While we have solutions for
provider as customers in India
various segments for SME we
appreciate our view & support our
provide solutions in the domain of
market focus solutions.
Physical Security and Electronic
Security. We have competency
to provide Services for 3rd party What’s the contribution
products (Annual Maintenance of Indians in Gunnebo, in
Contracts, Retrofits etc.). research and development,
better technology and new
security solutions?
Gunnebo has specialization
in bank ATM machines. In India is our fifth largest market
Mr. Per Borgvall, President & CEO recent days, the number of globally. The business in India is
Gunnebo Security Group cases where ATM machines growing over 25per cent CAGR &
were tampered with and cash hence this geography is extremely
Provider in Corporate Sector & has been looted. Do you important to Gunnebo Group.
have provided Entrance Control, keep a track of these cases to We have a R&D set up at our
Global Services to customers make ATM machines tamper Halol Plant which closely works
like Ericsson, American Express proof? with our Global R&D Group. This
etc. While we are proud to group has been instrumental in
have provided solution to Delhi We have a strategic relationship introducing innovative products
Metro Phase 1 we are closely with top manufacturers of ATM like modular safe deposit lockers.
working on some large scale machines. We manufacture We have recently launched new
infrastructure projects in Metro special safes for their ATM range of fire extinguishers as per
Rail & Airports. Machines. We definitely relook the new standards IS 15683.
indi a-s w eden in Fo c u s 16Security Solutions for a Safer Future Gunnebo is a Swedish listed international security group operating in 31 countries across the globe and with a presence in a further 100 markets through agents and distributors. Gunnebo provides integrated security solutions to customers that set high standards for secure cash management handling, access and entrance control, site protection and fire protection. Furthermore, Gunnebo is a world leading supplier of high graded fire and burglary resistant safes. Gunnebo has been present in India since 1932 through its subsidiary Steelage. We make your world safer.
Swedish Investments in India to Increase
Three-Fold in Next Two Years
T he growth rate of the
Swedish companies and their
willingness to invest in India
remains high and is increasing at
by the feedback and response
to the questionnaire, it looks
encouraging for the future as
well,’’ says Mr Jörgen Sjöström,
6. The number of employment
opportunities is growing rapidly.
Swedish companies will increase
local workforce with 61per cent
an impressive rate, according to Chairman, Swedish Chamber of from 2010 to 2012.
results of the fourth Business Climate Commerce in India. 7. The estimated number of indirect
Survey. The Survey is conducted employment opportunities is
annually by the Swedish Chamber of The 2011 Survey has two new
approximately 580,000 through
Commerce in India (SCCI) together features: an in-depth analysis
suppliers/distributes in India
with the Swedish Trade Council of the workforce challenges
across the value chain, a figure
and the Embassy of Sweden. It in India and Corporate Social
that has almost doubled from the
is an attempt to understand the Responsibility.
last year’s survey.
confidence of Swedish companies in Key findings in the Business 8. Almost half of the companies
India, to identify the obstacles and Climate Survey 2011: are investing time and resources
how they can be reduced. when it comes to CSR in India,
1. The present business climate
‘‘Each year the positive results of the with focus mainly on employee
in India is rated at an average
Business Climate Survey reiterate health and education (87per cent)
of 7.5. The average rating is
how positive Swedish companies and environmental aspects (82per
also on par with the business
are about India. This, aided by cent).
climate in 2010, with an
developments in India, make it an 9. 21 per cent of the companies state
average of 7.4.
attractive destination for Swedish that the motivator for starting
2. 96 per cent of the companies business in India was “pressure
companies and businesses,’’ says are planning to increase their
H.E. Mr. Lars-Olof Lindgren, from existing customers”, a
activities in India in the next duplication from 2010.
Ambassador of Sweden to India. three year, an increase of 4per
10. 3 out of 4 Swedish companies state
‘‘Swedish business leaders are cent compared to 2010.
that their business in India was as
doing the right prioritisation when 3. For the period of 2009 - profitable or even more profitable
they increase their investments in 2011, the value of capital than in the majority of the other
India," says Mr. Anders Malmström, investments made by the markets where they are present, a
Sweden’s Trade Commissioner to companies exceeded SEK 1 figure that has not changed since
India and Head of the Swedish Trade billion in total. The estimated last year’s survey.
Council. ‘‘India with its continuous planned investments for 2011-
11. Bureaucracy, corruption and
and strong growth during the last 2013 will nearly be tripled,
taxation system continues to
few years is becoming increasingly amounting to approximately
be the major challenges for
attractive and important to Swedish SEK 2.7 billion.
Swedish companies in India.
companies.” 4. The companies have in average The most common bottlenecks
increased their revenue with encountered by the companies
A 137 Swedish companies operating
31per cent in the financial were registration as a legal entity
in India participated in the survey.
year 2010-2011 compared to (72per cent), acquisition of land
The participating companies
2009-2010. This figure should for commercial use (32per cent),
represent approximately 90 per cent
be compared to the increase financial challenges (28per cent)
of Swedish companies’ turnover and
in cost of 20per cent for the and difficulties finding a business
85 per cent of Swedish companies’
corresponding time period. partner (24per cent). Also, the
employees in India.
5. 96 per cent of companies companies experience that 53per
“India provides a strong and anticipate an increase in cent and 39per cent respectively
positive business climate for revenue, while 89per cent of the blue collar and white
Swedish companies. The confidence report anticipated increased collar workforce was not skilled
has steadily increased. And going costs. enough.
indi a-s w eden in Fo c u s 182012 Republic Day Celebrations in Stockholm
Ambassador Ashok Sajjanhar unfurling the National Flag Ambassador Ashok Sajjanhar with Secretary of State
Ms. Hanna Hellquist, Chief Guest of the Celebrations
Ambassador Ashok Sajjanhar and Mrs. Madhu Sajjanhar with Ambassador Ashok Sajjanhar and Mrs. Madhu Sajjanhar
with Secretary of State Mr. Joakim Stymne
Governor of Västmanland County Mr. Ingemar Skogö
Ambassador Ashok Sajjanhar and Mrs. Madhu Sajjanhar with An appreciative audience during the 63rd Republic
Mr.Ulf Holm, Second Deputy Speaker of Swedish Parliament Day celebrations on 27th January, 2012
Ambassador Ashok Sajjanhar and Mrs. Madhu Sajjanhar with Jugalbandi in Kathak by Sunita Singh and in Odissi by Annettte Pooja
some members of the Embassy staff
19 india -sw eden in FocusIndia and Sweden Join Hands for India’s
First Compressed Biogas (CBG) Plant to
Convert Waste into CNG
W ork will soon begin
towards making India’s
first CBG plant to
convert waste into CNG a reality.
During 2009 India and Sweden
started cooperation in the field of
Waste to Energy, with a special
focus on biogas and the possibilities
the highest CNG quality. The
CApure™ system, being provided
by Läckeby Water AB - Division
Purac Puregas, will be designed
Memorandum of Understanding to combine Indian and Swedish for a minimum of leakage of
(MoU) is being signed between experiences and competence in methane and contribute to modern
Indraprastha Gas Limited (IGL), this field. The common ground environmental standards and also
KG Renewable Ltd, and Delhi Jal for all participants has been a to the climate with a reduction
Board (DJB) for biogas upgrading strong belief that technologies for of 10 000 tons of carbon dioxide
and distribution with the support a better use of the energy potential per year. The CApure™ plant is
from the Government of Sweden
and the Ministry of New and
Renewable Energy, Government
of India, in line with the Indo-
Swedish MoU in the field of
Renewable Energy.
The signing of the MoU took
place on November 23, 2011
in the presence of the Mr. P.K.
Tripathi, Chief Secretary of Delhi
and H.E. Mr Lars-Olof Lindgren,
Ambassador of Sweden to India
Keshopur, a 72 MLD sewage
treatment plant, has been selected
for implementation of the biogas
up gradation technology as a
pilot project. Through modern
biogas technology, waste will be
used to produce CNG grade fuel.
The estimated gas production at in waste and wastewater could modular and can be easily installed
Keshopur plant is 25,000 m3/day be made commercially viable in into the existing infrastructure
and the gas produced from the Delhi. at Keshopur and replicated in
plant will have the potential to other sites. KG Renewables Ltd.
Delhi has been using CNG for its a Kalyani Group company will
fuel a fleet of 120 DTC buses. public transport for more than 10 partner with Läckeby Water
As per the MoU, a Detailed Project years and has the world’s largest AB - Division Purac Puregas
Report is being developed upon fleet of vehicles running on clean for the supply and installation
which an SPV will be created fuel. IGL is the sole supplier of the CApure™ plant through
with IGL (majority shareholder) of CNG in the capital and a an Agreement with the SPV. A
having 51% stake, KG Renewable pioneer in providing clean energy separate MoU will be signed
Energy Private Limited having solutions in the region. between KG Renewables Ltd and
39% stake and Delhi Jal Board It is expected that the new Läckeby Water AB - Division
having 10% stake as shareholders, technology, introduced by the Purac Puregas, which will stipulate
with the purpose of implementing parties in the SPV, will allow the arrangements regarding the
the project. for biogas to be upgraded to technology deployment.
indi a-s w eden in Fo c u s 20TEAMING UP WITH INDIA TO DEFEND DEVELOPMENT AND SECURITY Saab is a specialised high technology company in the field of defence and security. Our commitment to the Indian society is manifest through R&D investments, customised solutions and tailor made offset projects – all with a long-term perspective. To us, India is a challenging and exciting high-tech market as well as a beneficial co-operation partner. www.saabgroup.com
WWF Seminar at India House
Climate innovations can reduce
India’s dependency on fossil fuels
and bring a low carbon resilient
development.
Mr. Andreas Muranyi Scheutz
from Swedish Agency for Growth
Policy Analysis spoke to the
audience about opportunities for
possible research collaborations
with India and other practicalities
of doing business in India. Mr.
Joakim Byström, CEO and
Founder-Absolicon AB spoke
about his experience with India
Ambassador H.E. Mr. Ashok Sajjanhar addressing the participants of WWF and the potential for the Swedish
Seminar organised at India House on December 14, 2011 SME industries in contributing
T
to the climate change measures
he Embassy of India in carbon foot-prints in the world, in India.
cooperation with WWF the first and overriding priority is
Sweden organised a to pursue economic development, This was followed by a lively and
seminar “The Dual Challenge of to alleviate poverty and to address interactive Question - Answer
India - Energy infrastructure for its severe energy deficit. Any Session in which questions were
a high humane and low carbon International agreement, will, posed by several participants.
future” at India house, Stockholm therefore, have to be sensitive
on 14 December 2011. to the enormous challenges we The event was attended by
face in bringing the benefits of representatives from companies
In his Address, Ambassador of growth to the poorer sections of such as Bjerking AB - Arkitekter
India, H. E. Mr. Ashok Sajjanhar our population. och Ingenjörer, 4C Strategies
briefed the participants about AB, Green Capital Partners
India's position on Climate Mr. Magnus Emfel, Manager AB, Global Utmaning, Gösta
Change negotiations and the Climate Innovations at WWF Stenhorn Advokat, Avancee
underlying rationale for such a Sweden in his presentation spoke LLC, Naturvårdsverket,
position. He also welcomed the about the Climate Innovation Energimyndigheten, Alfa
outcome of the 17th Conference of System in India and role of Laval Tumba AB, Diamorph
the Parties (COP17) to the United the Government, Knowledge AB, Solvatten, Absolicon, PP
Nations Framework Convention institutions, Entrepreneurs and Polymer AB, Cleantech Inn
on Climate Change (UNFCCC) in the private sector, Intermediaries Sweden, Umbilical Design AB,
Durban held recently. and incubators. Svenska kyrkan, GETT Fuel
Ambassador Sajjanhar explained Cells International AB, Synergy
He also spoke about the Partner, Annika Dopping AB,
about the current energy situation Challenges and Recommended
in India and various measures Global Reporting, SEB, Aqua-Q
strategies. The recommendation AB, Jordbruksdepartementet,
taken by the government to fulfill includes strengthening systems
the future needs of the country. Stockholm Innovation & Growth,
for knowledge development and Industridesigner MFA, Umbilical
He also informed the audience information sharing, Building
about the various investment Design, Planet Solutions and
capacities and increasing Världsnaturfonden WWF etc.
opportunities in the energy sector resources, establishing an
such as Solar energy, Wind enabling institutional framework, A number of entrepreneurs
energy, Nuclear energy etc., establishing a national platform expressed their keen interest to
Ambassador Sajjanhar for coordination and information seriously explore the possibility of
emphasized that for a country exchange. He concluded his investing in India and partnering
like India with one of the smallest presentation by saying that with Indian companies.
indi a-s w eden in Fo c u s 22You can also read
