SSE WILDCATS CENTRES GUIDANCE FOR EXISTING CENTRES 2018/2019
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SSE WILDCATS CENTRES GUIDANCE FOR EXISTING CENTRES 2018/2019
CONTENTS
INTRODUCTION 4
RECAP 6
PROGRAMME OVERVIEW 15
GUIDANCE FOR EXISTING CENTRES PROGRAMME CRITERIA
WHO TO CONTACT
29
43
2018/2019
2 /3
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
WELCOME BACK
Welcome Back to SSE Wildcats Centres its part in bringing our communities together and supporting
girls to become physically active through football.
We believe that every young girl should have the opportunity
to experience our great game. To achieve that goal, we need to So much has been achieved in progressing women and girls’
develop accessible and universal participation opportunities football at this exciting time. We are delighted with the progress
For All. Our SSE Wildcats Girls’ Football Centres are a national that we are making across the women’s game on every front.
network that will make a significant contribution to achieving Yet, we recognise this game has so much more potential, which
the Doubling Female Participation ambition, set out in The FA’s can only be achieved if we all work together as one team with
strategy (Gameplan for Growth) by 2020. one clear overarching plan. Every single SSE Wildcats Girls’
Football Centre is so important in not only transforming the women
SSE Wildcats Girls’ Football Centres provide girls ages 5-11 and girls’ game in England, but also changing these young girls’ lives.
years old with the opportunity to Have Fun, Make Friends and
Play Football. This fun, friendly environment will develop young With the FIFA Women’s World Cup scheduled throughout June
girls’ physical and social skills by encouraging a healthy lifestyle and July 2019 in France, we hope the journey of our Lionesses in
and inspiring them to develop a lifelong love of the game. It this global tournament will inspire more young girls to try and
could also be the starting point for a future international player, play football. We will be signposting all young girls to our SSE
referee, official, or coach. Wildcats Girls’ Football Centres, so what better time to be
a part of this exciting programme!
The SSE Wildcats programme has been developed and designed
through research, as we know girls have many motivations to We hope you are able to support our goal to double female
play; for fun, friendship, fitness and family. We need to ensure participation in England, by continuing to deliver your existing SSE
this programme embraces difference, through its delivery and Wildcats Centre. We wish you the best of luck for your delivery and
that our SSE Wildcats Centres welcome girls of all abilities, look forward to continuing to work with you.
backgrounds and experiences. Football has a unique power to
change lives and unite our communities in ways little else can. Best Wishes
There has never been a more important time for football to play Baroness Sue Campbell CBE
4 /5
THE VISION
CREATE AND DELIVER A SUSTAINABLE FOOTBALL
OFFER FOR 5-11 YEAR OLD GIRLS, PROVIDING
OPPORTUNITIES TO EXPERIENCE FOOTBALL FOR THE
FIRST TIME IN A FUN AND SAFE ENVIRONMENT
WHAT IS SSE WILDCATS?
6 /7
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
RECAP ON WHY WE CREATED RECAP ON WHAT IS SSE WILDCATS?
SSE WILDCATS
IN SPRING 2017, THE FOOTBALL ASSOCIATION AND
JUST SSE TEAMED UP TO LAUNCH A NEW INITIATIVE,
ONLY Just 41% of girls aged SSE WILDCATS, DESIGNED TO INSPIRE GIRLS AGED
Of mini teams The majority of girls BETWEEN 5-11 TO GET INVOLVED IN FOOTBALL.
under 10 play football
are girls only 41% (compared to 95% boys)
want girls only football
SSE Wildcats provides regular opportunities for girls to play
football and take part in organised sessions in a fun and
engaging environment.
ONLY The centres are accessible for all, running on a weekly basis
either evenings or at weekends, utilising qualified coaches
More informal opportunities To give girls aged 5-11 Only 65% of current
and local facilities. They provide a safe environment where
needed for girls to gain the opportunity to female footballers
confidence in football
at an early age experience football in a 65% started playing before girls with no football experience can have fun whilst
fun and safe environment they were 10 years old engaging with the sport, developing fundamental skills and
meeting new friends along the way.
To support our objective to
To support The FA’s strategic
make football the number
objective to double female
one sport of choice for
participation by 2020
women and girls by 2021
8 /9
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
SSE WILDCATS VALUES WHERE SSE WILDCATS FITS
ON THE FEMALE PATHWAY
FOOTBALL FOOTBALL FOOTBALL FOR FOOTBALL FOR
HAVE FUN FOR LEARNING
EDUCATION
FOR FUN
RECREATIONAL
COMPETITION
COMPETITION
PERFORMANCE
TALENT
PATHWAY PATHWAY PATHWAY PATHWAY
MAKE FRIENDS
SCHOOLS, FE, HE SCHOOLS, SCHOOLS, CLUBS, CLUBS,
COMMUNITIES, CLUBS FE, HE, TEAMS ACADEMIES, TEAMS
11 16 18 19+
PLAY FOOTBALL
“WILDCATS MAKES ME “I JOINED WILDCATS “I JOINED WILDCATS
FEEL FANTASTIC!” TO MAKE NEW FRIENDS” BECAUSE I WANTED TO
AGE 5
PLAY FOOTBALL WITH
OTHER GIRLS”
RUBY AGE 9 EMILY AGE 6 ALICE AGE 7
The graph above shows the different pillars that we as The FA through the pathway into competitive teams, however it is important
categorise women & girls football into. SSE Wildcats sits under that centres remain a permanent opportunity for girls to try football
‘Football For Fun’ as a recreational community session. SSE Wildcats for the first time.
is a first introduction to football for the novice girl. Girls will transition
10 /11
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
THANKS TO ALL THE COACHES
AND VOLUNTEERS IN THE
PROGRAMME, THOUSANDS
OF GIRLS HAVE HAD THE
OPPORTUNITY TO TRY
FOOTBALL FOR THE FIRST TIME
OF FI CI AL P ARTN ER
HAVE FUN, MAKE FRIENDS, PLAY FOOTBALL
12 /13
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
WHAT OUR PARENTS SAY!
CAROL – Parent MARTYN – Parent EMMA – Parent RAJINDAR – Parent
“I just wanted to say a big “Thanks for all your “Just wanted to say that “Thank you for yesterday
thank you to you all for hard work at Wildcats, it’s we’ve been really impressed evening’s session - my
helping Katie learn some great to have a girls-only with the sessions so far, daughter was left on a
fantastic football skills football session that’s so really well run, enthusiastic real high by the end of
and how to play football, well run.” coaches and lovely to see the evening despite her
she has really enjoyed all
the sessions.”
both our girls developing a
love of football! Husband is
hesitant start - she doesn’t
stop asking when the next PROGRAMME OVERVIEW
happy with this coinciding session will be!”
with the World Cup too!”
SOPHIE – Parent BARBARA – Parent ROSIE – Parent
“The sessions have been brilliant and “Isabelle is loving it she’s only 5 but its “Dear Wildcats, firstly a huge, huge
its such a great way to encourage girls really improved her coordination and thank you to all involved in Wildcats.
and build their self esteem, confidence fitness levels. The coaches are all lovely My daughter has absolutely loved it
and work as teams! I am happy to help but Chloe is her favourite and is a great and it has been a great introduction
out and train as a coach! I have a little positive role model. Thanks for setting eye opener to her that girls can play
football knowledge as I now live and up the scheme and offering girls this football!! It’s been a great course,
grew up in a rugby household but am opportunity, some of the older girls are good value easily accessible and
keen to learn!!” fantastic players!!!!” brilliantly taught. Thank you.”
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
SO WHATS NEW WITH SSE WILDCATS? TECHNOLOGY
The FA has released a new digital platform that makes it The platform will enable organisers to communicate with
YOU SAID... WE LISTENED easy for organisations to apply for and organise their SSE
Wildcats Centre. The platform will also enable parents
participants by sharing updates, capture user information
to understand participation numbers and streamline
and participants to search for and find their local SSE the process of organising and facilitating sessions.
Wildcats Centre.
WE WANT TO MAKE SSE WILDCATS AS EASY AS POSSIBLE FOR YOU TO
There will be a participant booking system as well as areas
DELIVER WHILST MAINTAINING OUR HIGH STANDARDS. THEREFORE
for organisers to take attendance.
WE HAVE MADE SOME TWEAKS TO THE PROGRAMME TO HELP YOU.
The platform will enable participants to book onto a SSE
Wildcats session and keep informed about session details.
participant
easy application & organiser
process communicate
IMPROVED ACHIEVEABLE SUPPORT FOR IMPROVED SUPPORT
TECHNOLOGY STAFF CRITERIA COACHES AND DELIVERY FOR PLAYER
VOLUNTEERS TIMESCALES RECRUITMENT
participant
booking participant
system numbers
16 /17
THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
BRANDING & MERCHANDISE BENEFITS OF BEING A
SSE WILDCATS CENTRE
Centres will receive branding and marketing materials that
can be used to promote sessions and will be provided with
brand guidelines that must be adhered to.
Centres will have access to an online SSE Wildcats Shop,
allowing you to purchase exclusive branded SSE Wildcats
merchandise which can be personalised to your centre!
BEING PART OF THE
NATIONAL SSE WILDCATS USE OF NATIONAL NATIONAL SEARCH MONEY CAN’T BUY
The shop has a range of clothing available such as t-shirts CENTRES NETWORK BRANDING ENGINE/TOOL EXPERIENCES
and hoodies as well as additional accessories including
branded water bottles.
CPD EVENTS FOR
WORLD CUP EXCLUSIVE COMPETITION/ ACCESS TO FA COACH
COACHES AND
PACKAGE TICKET OFFER MENTORS
VOLUNTEERS
18 /19THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
MONEY CANT BUY EXPERIENCES HIVE SUPPORT
SSE, the official Wildcats sponsor contribute • Volunteer Tina Hamilton presented As part of the SSE Wildcats programme, WHAT IS HIVE? BENEFITS
funding to the SSE Wildcats initiative and the SSE Women’s FA Cup Trophy at your local WSL club will be passed • Instant conversations with other SSE Wildcats Centres
have supported the programme through Wembley Stadium your centre details. They may have the
HIVE is a digital platform used for SSE Wildcats Centres to
marketing initiatives and campaigns opportunities to offer tickets, merchandise, interact, share good practice, ask questions and access all the • Share good practice
• Pen Mill Ladies SSE Wildcats SSE Wildcats resources in one place.
rewarding both volunteers and centres, prize giveaways, centre competitions and • Problem solve with other centres
Centre received an all expenses
here are two examples of rewarding our play meets and greets at games/centres. • Quick instant feedback and support
trip to the Women’s FA Final at
workforce. There will be many incentives
Wembley Stadium • Engaging content posted weekly from SSE Wildcats FA Staff
running throughout 2018/2019 to reward our
amazing workforce! (Questions/Polls/Case studies/Videos)
• SSE Wildcats resources all in one place
• Competitions
HOW CAN I GET INVOLVED?
All SSE Wildcats Centre coaches & volunteers will be invited to
join this network.
Please refer to the following guidance when using digital
platforms: http://www.thefa.com/football-rules-
governance/safeguarding/best-practice-downloads
Here are Wildcats from Shine - SSE Wildcats Centre meeting
the players at Bristol City WFC
20 /21THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
WHAT HAPPENS NOW? TIMELINE
To continue to deliver your SSE Wildcats Centre,
centres must:
• Read through the guidance for Existing SSE
Wildcats Centres
2018 2019
CENTRE
OCT NOV DEC JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
• Complete a renewal application on the new FA
Events platform (you will be sent the link directly on NEW SSE APPLICATION &
APPROVAL
WILDCATS CENTRE
2nd January 2019)
• Your local County FA will review your application
• Shortly after your session is approved; We will be
in touch with information about how to order your NEW CENTRES
renewal pack and how you can access a range
of digital marketing assets. We will also share Renewal guidance distributed 1st December 2018
information on how to create your sessions, begin
Renewal window for existing centres 2nd - 21st January 2019
promoting your activity and the next steps in
delivering SSE Wildcats. CFAs Assessment & Approval window 2nd - 25th January 2019
• Your sessions will be advertised nationally and
Delivery dates Following approval window
parents will be able to search for and book onto
your SSE Wildcats Centre. Renew application January 2020
22 /23RENEWING YOUR CENTRE CRITERIA
SSE Wildcats Centres must
1
Centres must deliver a minimum
of 16 weeks per year 7 demonstrate entry and exit routes
for participants into the programme
2
Centres must evidence a
safeguarding policy 8 Centres must be inclusive
Centres must enter a service
level agreement with the CFA on
9
PROGRAMME CRITERIA
application, and must operate within
Centres must evidence a
3 Health and safety policy
the parameters of this agreement
Centres must operate within
10 community hours, to allow
4 Centres must have public
liability insurance
accessibility for all
CRITERIA
5
Centres must meet and adhere to
the staffing criteria throughout delivery 11 Centres must have capacity for a
minimum of 30 participants
of the programme.
SSE Wildcats Centres must be able
6 to evidence the sustainability of the
programme post funding
24 /25THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 1. DELIVERY CRITERIA 1. DELIVERY
SSE Wildcats centres must commit to a minimum of Prior to and throughout the SSE Wildcats programme we To achieve maximum engagement and participation for the
16 weeks delivery per year. conduct research to find out what the girls want to ensure ‘Beginner Girl’ we must listen to the girls themselves and
we provide. Here is what they tell us: apply these 4 key elements to the delivery of SSE Wildcats
This is to ensure sustainability of programme and centres to achieve maximum success and reach.
make sure that we retain the fun offer for girls to try
football for the first time. We recommend that SSE Wildcats centres begin delivery
during Spring and Summer months, these are the warmest
Although 16 weeks is the minimum number of weeks months and the best time of year to engage with the
delivery, we encourage applicants to deliver for as WEEKLY SAFE beginner girl. If centres wish to continue their delivery into
many weeks as possible during the year. & & Autumn and Winter then we recommend you use an indoor
WARM FUN facility to deliver your sessions.
Centres have the flexibility to continue delivery
throughout the year. The SSE Wildcats Centre launch will take place in April
2019, therefore centres must deliver during this month.
FITNESS GIRLS
ONLY
26 /27THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 2. SAFEGUARDING
SAFEGUARDING IS EVERYONE’S RESPONSIBILITY The FA Safeguarding Children Policy principles are that: The safeguarding policy must be clear about REPORTING CONCERNS
The delivery of all SSE Wildcats Centre activities must the following requirements:
have appropriate safeguards embedded in line with the • The child’s welfare is, and must always be, the The reporting of concerns should be made as easy as
FA safeguarding policies and procedures. This will allow paramount consideration; • The referral process via possible. There must be a designated safeguarding officer
centres to maximise enjoyment and minimise risk. The FA Case Management Team for each activity who is clear about The FA referral and
• All children and young people have a right to be
Safeguarding@TheFA.com or 0800 0835 902 whistleblowing processes.
protected from abuse regardless of their age,
All SSE Wildcats Centres must be able to evidence the following:
gender, disability, culture, language, racial origin, • A named Designated Safeguarding Officer
• A Safeguarding Children Policy faith or sexual orientation; at each activity/event
• All suspicions and allegations of abuse will be • Safer recruitment including DBS checks; via PREVENTION
If you do not currently have a policy you can download the
FA policy here: taken seriously and responded to swiftly and The FA CRB (checks completed via the Premier
Implementing preventative safeguarding measures to help
http://www.thefa.com/football-rules-governance/ appropriately; and League and/or PL Club should make use of The
create safe and enjoyable environments for each aspect of
safeguarding/policy-downloads FA portability agreement to comply with the
• Working in partnership with other organisations, the proposed activities is essential.
requirement for an FA accepted DBS check)
children and young people and their parents and
Safeguarding Children Policy carers is essential. • Safeguarding training; completion of The FA
Safeguarding Children Training e.g. SCW/WOW
The FA’s Safeguarding Children Policy principles must be PLANNING, DELIVERY AND COMPLIANCE
(NB - EFL and PL Club DSOs may evidence
adhered to by SSE Wildcats Centres and all of its related
training provided for their role as DSO rather All parties must be clear about the safeguarding
activities. When working in partnership to deliver football
than complete the FA WOW) requirements for SSE Wildcats Centres and who is
activity it must be clear as to how these principles will be
adhered to and the process for recognising and responding responsible for what safeguards during i) planning,
to concerns about a child. ii) delivery and iii) compliance monitoring.
28 /29THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 3 & 4. HEALTH, SAFETY & INSURANCE CRITERIA 5. STAFFING
Centres must evidence the following: There must always be a minimum of two adults (18+) Where the children are aged 8 or younger you will require
available at any one time, one of which must be a level 1 more staff and a minimum of two adults (18+) should always
• A health and safety policy that states the venue’s coach, and there must be a minimum of 1 staff member be present (ratio 1:8). If the children have additional needs
commitment to health and safety, clearly stating who (18+) to every 16 children (1:16). e.g. learning needs or a disability the ratio should be higher
does what, when and how. Further guidance available at than 1:16 to ensure you can meet the specific needs of any
HSE Health and Safety Made Simple. given group.
http://www.hse.gov.uk/simple-health-safety/write.htm
• An emergency arrangements policy covering Fire and STAFF DESCRIPTION
First Aid procedures. Must hold a minimum of FA Level 1 (age 18+) with an in date FA CRC, FA Safeguarding training and FA Emergency aid qualification.
1 X FA LEVEL 1 COACH (checks completed via the Premier League and/or PL Club should make use of The FA
• A completed FA SSE Wildcats H&S Guidance and portability agreement to comply with the requirement for an FA accepted DBS check)
Venue Checklist. (distributed with centre application
guidance document) VOLUNTEERS
The minimum age for a volunteer is 14, where the volunteer is under 16 they must have parental consent to volunteer, volunteers
under the age of 18 must be supervised at all times. If volunteers are 18 or over they must hold an in date FA CRC.
• A copy of the venues Public liability Insurance certificate
1X DESIGNATED The DSO must have attended FA Welfare Officer Workshop (WOW) or PL/EFL equivalent DSO training.
with a minimum limit of indemnity of GBP 5 million. SAFEGUARDING OFFICER The DSO is responsible for ensuring safeguards are in place and maintained effectively. All staff,
(DSO) parents & carers and players must be made aware as to whom this person is and how to contact them.
• A copy of the delivery organisations Public liability
Insurance certificate with a minimum limit of indemnity FEMALE
To increase the number of role models within football and meet the demographic of participants,
at least one volunteer/coach must be female.
of GBP 5 million ensuring that the insurance covers
participants from the age of 5 years upwards.
Note: When submitting staff an automated check will take place to ensure the staff member has appropriate qualifications.
U16s should not be registered on the system.
30 /31THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 6. SUSTAINABILITY CRITERIA 7. ENTRY & EXIT ROUTES
SSE Wildcats Centres must be able to evidence within their SSE Wildcats Centres must demonstrate on application
application the sustainability of the programme. the transition of participants, when appropriate. This must
consist of how and where players will be recruited from,
Questions to consider in your sustainability plan: and where participants will be signposted (when ready) to
continue to play football in a team that shares the same
• How will you work with the CFA?
values as SSE Wildcats.
• How much are they going to charge participants
ensure all costs are covered?
• How are you going to recruit volunteers?
• How are you going to involve parents?
5‑ 11 YEAR OLD GIRL SSE WILDCATS CHARTER STANDARD
• What links do you have to wider networks –
NEW TO FOOTBALL COMMUNITY TEAMS
local CS Clubs / College /Universities?
32 /33THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 8. INCLUSIVE CRITERIA 9. SERVICE LEVEL AGREEMENT
Centres must reflect the diversity of the population of You may also need to: Centres must enter a service level agreement with the County Centres that do not adhere to the service level agreement will
the local area and organisations must be inclusive of FA, and must operate within the parameters of this agreement. have their SSE Wildcats licence removed.
disabled participants. • Be creative in finding a variety of ways to explain or
develop a particular skill This agreement will be incorporated into the online application.
All the general principles of how to plan and deliver Applicants that do not agree to the service level agreement
• Adapt drills and warm-ups to accommodate the
football sessions and activities are equally applicable will not be progressed to County FA assessment.
needs of particular athletes
when working with players with Special Educational
Needs and Disabilities (SEND). • Modify equipment and adapt rules to maximise
opportunities for participation and ensure success
In addition, you will need to think carefully about
the following: For further information and support on being an inclusive
Wildcats centre, please contact your local CFA Disability
• Whether additional safety checks are necessary Football Development Officer.
• The need for individual goals may be more important
• How to adapt the way you deliver and organise
the session to accommodate everyone
• The length, intensity and frequency of sessions as
well as the drills or activities within each session.
For example, some players with SEND may tire
more quickly, others may need regular rests, some
have difficulty regulating temperature and need to
rehydrate more frequently
34 /35THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
CRITERIA 10. ACCESSIBILITY CRITERIA 11. PARTICIPANTS
SSE Wildcats is a community programme, which is designed CENTRE CAPACITY
to give every girl the opportunity to play football. SSE Wildcats Centres must demonstrate that they have a
minimum capacity of 30 participants and demonstrate entry
Organisations should select a venue and a start time that is and exit routes to and from the programme.
accessible for participants. For example, centres must ensure they have the correct
coach ratios for 30 participants and a playing area suitably
Any organisation delivering a SSE Wildcats centre on a
sized to host 30 participants.
school site must ensure that the session is delivered at a
suitable time for access for participants from surrounding CENTRE TARGET
schools, therefore centres must allow a minimum of Centres should aspire to achieve 30 participants each
30 minutes following the school day before starting week over each delivery year. Understandably this may
the session. take a number of weeks to achieve, and depends on each
local community.
36 /37THE FA SSE WILDCATS GIRLS’ FOOTBALL CENTRES | GUIDANCE FOR EXISTING CENTRES 2018/2019
WHO TO CONTACT
County FAs oversee the SSE Wildcats Centre programme in
their local area and will be on hand to support you through
the renewal process. You can find your local CFA contact
here on the following link: Thank you for your continued support in
http://www.thefa.com/womens-girls-football/
womens-county-contacts
delivering the SSE Wildcats programme.
We look forward working with you again.
SSE WILDCATS CENTRE TEAM
38 /3901/10/2018
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