St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.

 
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St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
St John
Heart of Gold
Toolkit.
Your guide to our
2020 Annual Appeal.

                      1
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

This year, we’re
asking kiwis to have
a ‘Heart of Gold’.                                                    Golden tip:
Our Annual Appeal captures the spirit of what St John is                     Enjoy yourself
all about – having a heart, helping people in need and             Choose a fundraising activity that
contributing to our many communities.                               you will enjoy. If you’re having a
                                                                     great time, the people around
We want to reach out to all New Zealanders and bring
                                                                         you are more likely to
people together in support of St John, so that we can
                                                                                 donate.
continue to be there when we’re needed. It’s a heartfelt
mission that we are truly passionate about, and we look
forward to having a positive message that motivates people
to support us on the journey!

What you help us to do.

                                                             People received regular
    81,415                                                      phone calls from
    Health Shuttle
         trips
                                                                    805
                                                                 Caring Callers

                             391,506
                     emergency incidents attended by
                      St John in the year 2018/2019

                                                                                  473,200
                                                                          patients treated and/or transported
                                                                                 by ambulance officers

2
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Why we need
you on board.
It’s simple – we need your support so that we can
continue to offer our support. People recognise us for
our ambulance service, which treats and transports
over 473,200 people every year, but your contribution           What you help us to do:
allows us to provide so much more.
It’s your generosity that helps us teach young people first
aid, health care and leadership skills through our Youth           4,489    Events serviced
programme so that they can feel confident and safe.
It’s your contribution that allows us to fuel 81,415 Health
Shuttle trips, provide 854 volunteers who comfort friends
                                                                 391,506    Emergency incidents
                                                                            attended

and family in hospitals and enable people to receive                        Patients treated
regular phone calls from 805 Caring Callers.
We are a charity, and the important work we do is only
                                                                473,200     and/or transported by
                                                                            ambulance officers
made possible with your support which we are extremely
grateful for – thank you!                                                   Caring Caller volunteers
                                                                     805    who volunteer their

Your toolkit                                                                time to call clients

Every contribution you make counts, from small gestures                     Health Shuttle trips –
to big ones. We’ve put together this toolkit to make it                     taking people to medical
easier for you to show us your ‘heart of gold’. Inside you’ll      81,415   appointments who,
                                                                            without St John, may
find plenty of ideas and tips to help you prepare for your
event. If you have any questions please don’t hesitate to                   not be able to get there
contact your local Fundraising Team (see page 15 for
                                                                            Youth members
contact details).
                                                                            (Penguins & Cadets,

                                                                    6,118   under the age of 18) who
                                                                            have developed first aid,
                                                                            healthcare, leadership
                                                                            and life skills

                                                                 546,721    111 emergency calls
                                                                            for an ambulance

    Thank you for                                                 90,992    People trained in first aid

   choosing to make                                                         Children who

     a difference!                                                148,126   participated in the
                                                                            ASB St John in Schools
                                                                            programme
                                                                            (July 2018-June 2019)

                                                                                                          3
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

                                                                                           Golden tip:
                                                                                                  Keep it simple
                                                                                         Often the simplest fundraising
                                                                                        activities gain the most support.
                                                                                          Be realistic; choose a project
                                                                                                which suits you and
                                                                                                 the people you’re
                                                                                                   collaborating
                                                                                                        with.

Getting started in 5 easy steps.
Step 1                                    catering facilities (if you need them),      your event (i.e. injury, image/
Choose a fundraising activity or event    parking, wet-weather options, council        reputation, financial loss)? Make a
that you’ll enjoy. If you’re having a     permits and audio-visual equipment.          plan to reduce or eliminate these
good time and believe in what you’re                                                   risks.
doing, the people around you are          Step 4
                                                                                    > Work backwards from the date of
more likely to donate to your efforts.    Now it’s time to think about the
                                                                                      your event.
Feeling stuck for an idea? Have a         people you want to get involved!
look at our fundraising ideas and tips                                              > Make sure you promote the
                                          > Decide who you’re going to invite
pages for some inspiration, or email                                                  event online. Upload your
                                            or ask to sponsor you – don’t
heartofgold@stjohn.org.nz – we’d                                                      pictures to Facebook and tag
                                            be shy! You’ll be surprised who
love to help!                                                                         us @StJohnNewZealand or
                                            decides to lend you support.
                                                                                      send your pictures and stories to
Step 2                                    > Think of ways to tell people what         heartofgold@stjohn.org.nz
The next thing to think about is when       you’re doing and give them lots of
                                                                                    > Finalise what tasks need to be
to have your event. Annual Appeal           notice.
                                                                                      completed, when and by whom.
week is 30 March – 5 April 2020 but       > Let people know why you are
you can host your fundraising event         fundraising for St John Annual          Step 6
anytime in April. Make sure you give        Appeal – keep it simple and             > Thank your donors post-event. It’s
yourself enough time to plan and            engaging.                                 extremely important to thank your
organise your event.                                                                  donors after the event and share
                                          > Find out who could donate
                                                                                      your day(s) and all your effort.
Step 3                                      auction/raffle prizes.
                                                                                      Share your photos and stories of
If you’re planning an event, you’ll                                                   your journey and show how their
need to choose a location, check          Step 5
                                          Make sure you’ve covered all the            support has made a difference.
whether it’s available and if you can
get it free of charge. Investigate        angles.
whether the venue is an appropriate       > Do you need a contingency plan?
size and if it’s wheelchair accessible.
                                          > What are the risks associated with
You’ll need to consider things such as

4
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Be inspired to fundraise.
Remember to make sure all your fundraising is safe, legal and fun! If you’re in doubt or have
any questions at all please get in touch with us – we’re happy to help.

                                                                 Auction a picnic
                                                                 Assemble everyone together in your staff room, cafeteria or
                                                                 other general meeting area and auction off a picnic lunch.
                                                                 Auction a prime parking space at work
                                                                 BBQ lunches
                                                                 Prepare bbq lunches for a donation.
                                                                 Baby picture match
                                                                 Invite employees to try their luck matching baby and/
                                                                 or pet pictures of team members or colleagues. Ask
                                                                 employees for a $2 donation per vote.

Balloon pop                                 Children’s drawing contest                Dinners, dinners, dinners
In this variation of a traditional raffle   Give colleagues a photograph              Spaghetti dinners, gourmet feasts
team members collect prizes as well         of a director, CEO, principal, or         and more. Throw a dinner party and
as donate their own goods or services       local celebrity to take home to           charge your guests a $10 donation to
as prizes. Before filling a balloon with    their children to draw. Ask for a         attend.
helium, put a note inside with the          $5 donation entry fee and have
                                                                                      Disco night
name of a prize. People donate $2 to        people vote for the best drawing
                                                                                      Hold a Disco night at your local hall
buy a balloon and pop it to find out        by paying per vote. Give prizes for
                                                                                      or community centre. Charge a door
what they have won.                         all participants. Display winning
                                                                                      fee.
                                            portraits for all to see.
Book sale
                                                                                      Draws
Dust those bookshelves and have a           Colouring-in competition
                                                                                      Hold draws for donated items from
book sale for donations.                    Invite kids to participate in a heart-
                                                                                      local businesses (e.g. dinner for two,
                                            shaped colouring-in competition. See
Bowl away                                                                             movie tickets etc). Entry into the draw
                                            page 10 for colouring-in sheets.
Go bowling with friends and collect                                                   is by way of donation.
donations.                                  Contact local news
                                                                                      Fish for a prize
                                            Talk with your local community
Brown bag lunch day                                                                   Set up a booth that looks like a pond
                                            newspaper and ask them to feature
Everyone brings their own lunch and                                                   with poles, etc; with prizes floating in
                                            you and mention your fundraising
donates the money they would have                                                     it and charge $1 to fish for a prize.
                                            efforts.
spent.
                                            Craft fairs
Change jar
                                            Have a craft table with items for
                                                                                          Golden tip:
Keep a change jar in high traffic areas
                                            sale at festivals, markets etc.
Iike staff rooms etc.
                                            Dance
Charity dinner                                                                             Share your heart of gold.
                                            Host a dance – party, disco,
Organise a dinner where people                                                       Upload your pictures to Facebook and
                                            themed party or dance for senior
pay for table tickets, dress up, eat                                                  tag us @StJohnNewZealand or send
                                            citizens.
and dance the night away. Include                                                          your pictures and stories to
activities such as a silent auction or                                                     heartofgold@stjohn.org.nz
raffles.

Send in your pictures and stories to heartofgold@stjohn.org.nz
                                                                                                                              5
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

Fun day!                                   Long table/street party                   to or more than what they would
Hold a car wash, garage sale, raffle,      Invite every house in your street to      have spent at a restaurant for lunch.
bake sale, plant sale and craft fair all   bring a shared plate and a donation.
                                                                                     Quilts
on the same afternoon. Promote it all      Organise closing the street (check
                                                                                     Make a quilt and raffle it.
over town and pick a high traffic area.    with your local council if permits
                                           are needed), set up tables and get        Quiz evening
Garage sale
                                           to know your community! Use the           Invite team entries into a fun night of
All profits benefit St John. Advertise
                                           elements in our toolkit to decorate       questions and answers with prizes for
the garage sale in your local paper.
                                           and create awareness for the appeal.      the winners.
Girls night in
                                           Lunch time golf-putt                      Raffle
Invite your girlfriends to a girls night
                                           Set up your own putt-putt course at       A simple, easy way to raise money.
in. Watch movies and give each other
                                           work. Ask for a donation to play and      Gift baskets, vouchers, rugby match
beauty treatments and what they would
                                           award a winner.                           tickets, airline tickets, rental car
spend on a night out they can donate.
                                                                                     weekends, rounds of golf, dance
                                           Move for the cause
Gold face painting                                                                   lessons, a makeover, a massage, baby
                                           Host a fun walk/run or cycle wearing
Supply school with gold face paint                                                   basket, plants, a vacation day etc etc…
                                           gold or yellow on a course you set
for a special ‘Students Go Gold’
                                           (plan it well in advance)! Ask people     Rec room bingo
fundraising day.
                                           to sponsor you for every km or donate     Make your living room a bingo hall
Golf outing                                a lump sum to keep you going.             and invite the neighbours. Ask for
Teams of four. Use a public course,                                                  a $10 donation to play. Get prizes
                                           Paint your nails gold
serve lunch and have prizes.                                                         donated for the winners.
                                           Create buzz on social media – paint
                                           your nails gold and show your             Sausage sizzle
                                           support of St John.                       Hold a BBQ or sausage sizzle at an
                                                                                     event, charge a fee.
                                           Pancake breakfasts
                                           Whip up pancake breakfasts and sell       School carnivals
                                           to friends, family and colleagues for a   Hold a school carnival / fair to raise
Guess the jelly beans in the jar
                                           donation.                                 funds.
Fill a jar with jelly beans, count how
many are in the jar as you fill. Ask       Party                                     Sports challenges
people for a dollar to write down how      Host a party. Invite close friends to     Set up challenge matches between
many jelly beans they think are in the     dinner or brunch and ask for a            individuals or departments for
jar. Closest guess wins the jar!           donation. Ask them to match their         bowling, tennis, softball or other
                                           donation to the amount they spent         sports. Charge an entry and
Host a pop-up shop
                                           last Saturday night. Dinner and a         admission fee.
Clear the clutter and raise money by
                                           movie? $60 donation. Cocktails and        Story time reading
selling your unwanted goods.
                                           dancing? $30 donation. Pizza and          Have a story time reading for kids for
Ice cream social                           video? $15 donation.                      a donation.
Have ice-cream and toppings
donated. For a donation, give bowls                                                  Vending machines
and spoons to attendees and let                                                      Coordinate with your vendor to
them create!                                                                         add $1 to the cost of a snack or soft
                                                                                     drink with the extra money going to
Jog-a-thon
                                                                                     St John Heart of Gold Annual Appeal.
Organise a mini jog-o-thon in your         Pies
local community or at work during          Find which fruit is in season and bake    Water balloon challenge
lunch break.                               delicious pies for a donation!            All your supporters can throw water
                                                                                     balloons post-fundraising event… for
Light it up                                Pot luck lunch                            a donation of course.
Talk to your local council to light up     Schedule a pot luck lunch at work. Ask
buildings in gold for Annual Appeal        for donations from colleagues equal
week.

                                      Send in your pictures and stories to heartofgold@stjohn.org.nz or tag us
6                                                        @StJohnNewZealand on Facebook and we will share.
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

Supporters in action –
how people like you make a difference.
Mark Kerr                                                       essential equipment for patient treatment. When I
Since reading Geoff Chapple’s book ‘Terrain” about              reached over $3,500 in donations before I had even left
the Te Araroa trail, I have wanted to walk the length of        the South Island, I decided to keep the momentum going
New Zealand.                                                    as I walked the North island too!
In December 2016 at the age of 47 I suddenly had a              It was a fantastic experience meeting St John members
strong and clear realization that I had been putting off        and volunteers as I stopped in at various Ambulance
a ‘bucket list’ experience and the only one that could          stations across the length of the country. Everyone
change that was myself. So I handed in my resignation           was so supportive of what I was doing but for me it
and told as many friends and family as possible that I          doesn’t compare, these are the people that are out there
would be off walking the country.                               volunteering and providing this incredible service for
                                                                New Zealanders.
I chose to fundraise for St John because I believe, at some
stage in everyone’s lives, the services of St John will touch   “Mark Kerr walked the length of the country for St John,
them or people close to them. And then I learnt that            starting at Bluff and finishing at Cape Reinga. With an initial
St John is a charity, they need to raise a lot of money, and    fundraising target of $3,500, Mark went above and beyond
there’s an enormous volunteer network throughout the            raising over $8,500. Mark continues to support St John,
country that is keeping the operation going. My initial         recently volunteering to help out with the fundraising team
goal was to raise $3,500 – the cost of one First Response       at the Auckland marathon 2017 and we couldn’t be more
Kit which is used by all Ambulance Officers and contains        grateful for his support.

                                                                                                                              7
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

Fundraising raises money for ambulances and other life saving
equipment. Here are some of the things you are contributing to!

                                              Handheld Radios
                                              Handheld radios allow ambulance
                                              officers to communicate with
                                              each other, when attending an
                                              incident. They also help Officers
                                              communicate with the Clinical
                                              Control Centre.

Lifepak 15                                                                                      Radio Unit
Lifepak 15 (a Cardiac                                                                  The Mobile Radio Unit
Debrillator), is a crucial                                                         allows ambulance officers
piece of equipment in any                                                          to communicate with the
frontline vehicle. It allows                                                      Clinical Control Centre and
the ambulance officer to                                                              hospitals to advise on a
provide an electric shock,                                                                 patient’s condition.
or debrillation to the heart.
This shock allows the heart’s
normal electrical cycle to
start up again.

                                                                                             Suction Unit
First Response Pack                                                                 A Suction Unit is used to
A First Response Pack is used                                                          clear airways of blood,
by all ambulance officers and                                                     saliva or vomit, which may
contains essential equipment                                                        prevent the patient from
required for patient                                                                               breathing.
treatment.

Stryker Stretcher
The Stryker Stretcher
lowers to different levels
and assists lifting to make
it easier to load the patient
into the ambulance.

8
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Supporters in action.

Casebrook Intermediate                                    turnout of home-made ambulances and the students
“Every year at Casebrook Intermediate our student         really enjoyed the ‘real’ ambulance that arrived thanks to
leadership team organises an appeal day for a selected    St Johns support of the student’s appeal day. Our student
charity or cause. Our student leadership team wanted      leadership team felt really proud of their efforts of raising
to organise a fundraiser that was fun, colourful and      $500 and had a blast organising such a fun afternoon.”
creative. They came up with a mufti day and a design
                                                          – Nick Leith,
your own ambulance competition. The ambulances were
                                                          Deputy Principal of Casebrook Intermediate School.
then raced around an obstacle course. There was a great

                                                                                                                      9
St John Heart of Gold Toolkit - Your guide to our 2020 Annual Appeal.
Heart of Gold Annual Appeal 2020

Toolkit campaign elements.

These assets are available for you to download.
Visit heartofgold.org.nz/activate then click on the resources button to take you to the assets.
Clockwise: Event poster, Volunteer/collectors poster, bunting (instructions for printing on PDF), A4 Avery label
stickers code L7159 24 labels sheet, Appeal poster, Youth poster, Health Shuttle poster, kids school fun poster,
Thermometer, Thank you editable A4 certificate, colouring in sheets, quiz template.
                                                                                                                                                                                                                                                            How to make the bunting:
                                                                                                                                                                                                                                                            1. Print pages 1&2 and 3&4 double sided on
                                                                                                                                                                                                                                                               A4 using short edge binding.
                                                                                                                                                                                                                                                            2. Cut along trim lines.
                                                                                                                                                                                                                                                                      How to make the bunting:
                                                                                                                                                                                                                                                            3. Staple the tops to a length of string.
                                                                                                                                                                                                                                                                      1. Print pages 1&2 and 3&4 double sided on
                                                                                                                                                                                                                                                                         A4 using short edge binding.
                                                                                                                                                                                                                                                                      2. Cut along trim lines.
                                                                                                                                                                                                                                                                                How to make the bunting:
                                                                                                                                                                                                                                                                      3. Staple the tops to a length of string.
                                                                                                                                                                                                                                                                                1. Print pages 1&2 and 3&4 double sided on
                                                                                                                                                                                                                                                                                    A4 using short edge binding.
                                                                                                                                                                                                                                                                                2. Cut along trim lines.
                                                                                                                                                                                                                                                                                          How to make the bunting:
                                                                                                                                                                                                                                                                                3. Staple the tops to a length of string.
                                                                                                                                                                                                                                                                                          1. Print pages 1&2 and 3&4 double sided on
                                                                                                                                                                                                                                                                                              A4 using short edge binding.
                                                                                                                                                                                                                                                                                          2. Cut along trim lines.
                                                                                                                                                                                                                                                                                          3. Staple the tops to a length of string.

                                                   What’s happening?

 Show                                                                                                                       Show your                                                                           Contact:

 your heart
 of gold.
                                                   When?
                                                                                                                            heart of gold.                                                                      Email:

                                                                                                                                                                                                                Phone:
                                                                                                                            Please help your
                                                   Where?                                                                   community by fundraising
                                                                                                                            or volunteering during
                                                                                                                            our Annual Appeal.
                                                   Contact                                                                                                                                                                                                  page 1 (print this back to back with page 2)

                                                                                                                            30 March – 5 April 2020                                                                                                                   page 2 (print this back to back with page 1)

                                                                                                                            St John does not provide ambulance services in Wellington or Wairarapa regions.                                                                     page 3 (print this back to back with page 4)

                                                                                                                                                                                                                                                                                          page 4 (print this back to back with page 3)

                                                                                                                                                                                                                                                                                                                                                                                              Have a
                                                                                                                                                                                                                                                                                                                                                                                              heart of gold.
                                                                                                                                                                                                                                                                                                                                                                                              Support the Heart
                                                                                                                                                                                                                                                                                                                                                                                              of Gold Annual Appeal.

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                                                                                                                                                                   $

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                                                                                                                                                                                                                                                                      How will you show us your
                                                                                                                                                                                                                                                                                                                                                                                                                   $

  Show your                                                                                                          Show your
                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                       30 March –                                                                                                                                  30 March –
                                                                       5 April 2020                                                                                                                                5 April 2020                                       heart of gold?                                                                                                                               $

  heart of                                                                                                           heart of
                                                                                                                                                                                                                                                                                                                                                                                                                   $
                                                                                                                                                                                                                                                                      Join other schools in FUNdraising for St John
                                                                       0800 ST JOHN                                                                                                                                0800 ST JOHN                                       30 March – 5 April 2020
                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                       heartofgold.org.nz                                                                                                                          heartofgold.org.nz                                                                                                                                                                              $

  gold.                                                                                                              gold.
                                                                                                                                                                                                                                                                      Some FUNdraising ideas to get you started:
                                                                       Donate at any ASB branch                                                                                                                    Donate at any ASB branch                                                                                                                                                                        $
                                                                                                                                                                                                                                                                      >      Cover a giant heart in gold coins
                                                                                                                                                                                                                                                                                                                                                                                                                   $
                                                                                                                                                                                                                                                                      >      Run a heart themed colouring competition
                                                                                                                                                                                                                                                                      >      Host a quiz around saving lives                                                                                                       $

                                                                                                                                                                                                                                                                      >      Hold a heart-shaped bake sale for a gold coin donation
  Please support the                                                                                                 Please support the
                                                                                                                                                                                                                                                                                                                                                                                                                   $

                                                                                                                                                                                                                                                                      Get involved and show your Heart of Gold                                                                                                                 $0

  St John Heart of Gold                                                                                              St John Heart of Gold                                                                                                                            Email to register

  Annual Appeal.                                                                                                     Annual Appeal.                                                                                                                                   Send in your photos and stories to
                                                                                                                                                                                                                                                                      heartofgold@stjohn.org.nz
  St John does not provide ambulance services in                                                                     St John does not provide ambulance services in
  Wellington or Wairarapa regions.                                                                                   Wellington or Wairarapa regions.

                                                                                                                                                                                                              Show your
                                                                                                                                                                                                              heart of
                                                                                                                                                                                                              gold.
                                                                                                                                                                                                              Support the St John
                                                                                                                                                                                                              Heart of Gold
                                                                                                                                                                                                                                                                                                                                                                                                                                                  St John quiz
                                                                                                                                                                                                              Annual Appeal.                                                                                                                                                                                           When needing St John in an emergency, what number should you call?
                                                                                                                                                                                                                                                                                                                                                                                                                        o 111

                                                                                   Thank you
                                                                                                                                                                                                                                                                                                                                                                                                                        o 123
                                                                                                                                                                                                                                                                                                                                                                                                                        o 321

                                                                                                                                                                                                                                                                                                                                                                                                                       What should you do first when there is external bleeding?
                                                                                                                                                                                                                                                                                                                                                                                                                        o Expose it to sunlight

                                                                                   for supporting the                                                                                                                                         Show your
                                                                                                                                                                                                                                                                                                                                                                                                                        o Apply direct pressure to the bleeding wound
                                                                                                                                                                                                                                                                                                                                                                                                                        o Raise the injured area
                                                                                                                                                                                                                                                                                                                                                                                                                                                           St John quiz – Answers
                                                                                                                                                                                                                                              heart of
                                                                                                                                                                                                                                                                                                                                                                                                                       St John is a charity. True or False?

                                                                                   Heart of Gold
                                                                                                                                                                                                                                                                                                                                                                                                                         o True               When needing St John in an emergency, what number should you call?
                                                                                                                                                                                                                                                                                                                                                                                                                         o False                o 111

                                                                                                                                                                                                                                              gold.                                                                                                                                                                    How many compressions
                                                                                                                                                                                                                                                                                                                                                                                                                                                o 123
                                                                                                                                                                                                                                                                                                                                                                                                                                                oare321recommended during CPR?

                                                                                   Annual Appeal 2020
                                                                                                                                                                                                                                                                                                                                                                                                                         o 20
                                                                                                                                                                                                                                                                                                                                                                                                                         o 30                 What should you do first when there is external bleeding?
                                                                                                                                                                                                                                              Support the St John                                                                                                                                                        o 40                   o Expose it to sunlight
                                                                                                                                                                                                                                              Heart of Gold                                                                                                                                                                                     o Apply direct pressure to the bleeding wound
                                                                                                                                                                                                                                              Annual Appeal.                                                                                                                                                           What colour are the St John   paramedic
                                                                                                                                                                                                                                                                                                                                                                                                                                                o Raise            uniforms?
                                                                                                                                                                                                                                                                                                                                                                                                                                                            the injured area
                                                                                                                                                                                                                                                                                                                                                                                                                         o Black
                                                                                                                                                                                                                                                                                                                                                                                                                         o Red                St John is a charity. True or False?
                                                                                                                                                                                                                                                                                                                                                                                                                         o Green
                                                                                   Presented to                                                                                                                                                                                                                                                                                                                                                 o True
                                                                                                                                                                                                                                                                                                                                                                                                                                                o False
                                                                                                                                                                                                                                                                                                                                                                                                                       What must you do when you hear a siren or see flashing lights from an ambulance?
                                                                                                                                                                                                                                                                                                                                                                                                                         o Speed up so you’re   notmany
                                                                                                                                                                                                                                                                                                                                                                                                                                              How   holding   them up
                                                                                                                                                                                                                                                                                                                                                                                                                                                           compressions     are recommended during CPR?

                                                                                    Name here                                                                                                                                                                                                                                                                                                                            o Drive up onto the footpath
                                                                                                                                                                                                                                                                                                                                                                                                                         o Slow down and pull o
                                                                                                                                                                                                                                                                                                                                                                                                                                                o 20
                                                                                                                                                                                                                                                                                                                                                                                                                                                over 30
                                                                                                                                                                                                                                                                                                                                                                                                                                                o 40
                                                                                                                                                                                                                                                                                                                                                                                                                                                      to allow them to pass. Stop if necessary

                                                                                                                                                                                                                                                                                                                                                                                                                       How many 111 emergency calls did St John receive in the past year?
                                                                                                                                                                                                                                                                                                                                                                                                                         o 333,669            What colour are the St John paramedic uniforms?
                                                                                                                                                                                                                                                                                                                                                                                                                         o 433,669              o Black
                                                                                                                                                                                                                                                                                                                                                                                                                         o 533,669              o Red
                                                                                                                                                                                                                                                                                                                                                                                                                                                o Green
                                                                                                                                                                                                                                                                                                                                                                                                                       Where did the Order of St John originate?
                                                                                                                                                                                                                                                                                                                                                                                                                         o Jerusalem           What must you do when you hear a siren or see flashing lights from an ambulance?
                                                                                                                                                                                                                                                                                                                                                                                                                         o London               o Speed up so you’re not holding them up
                                                                                                                                                                                                                                                                                                                                                                                                                         o Beijing              o Drive up onto the footpath
                                                                                                                                                                                                                                                                                                                                                                                                                                                o Slow down and pull over to allow them to pass. Stop if necessary

                                                                                                                                                                                                                                        Scan your heart and send it to heartofgold@stjohn.org.nz or tag us @StJohnNewZealand on Facebook and we will share.                                                                                 How many 111 emergency calls did St John receive in the past year?
                                                                                                                                                                                                                                                                                                                                                                                                                                             o 282,002
                                                                                                                                                                                                                                                                                                                                                                                                                                             o 382,002
                                                                                                                                                                                                                                                                                                                                                                                                                                             o 482,002
                                                                                    Signature name here Title here                                                         DAY MONTH YEAR
                                                                                    Title here                                                                                                                                                                                                                                                                                                                                              Where did the Order of St John originate?
                                                                                                                                                                                                                                                                                                                                                                                                                                             o Jerusalem
                                                                                                                                                                                                                                                                                                                                                                                                                                             o London
                                                                                                                                                                                                                                                                                                                                                                                                                                             o Beijing

                                                                                                                                                                                                                                                                                   Scan your heart and send it to heartofgold@stjohn.org.nz or tag us @StJohnNewZealand on Facebook and we will share.

10
A few final tips.

Enjoy yourself!                                               Ask for an extra hand
Choose a fundraising activity that you’ll enjoy. If you’re    Ask your employer if they will match dollar for dollar the
having a great time, the people around you are more           money you raise or give a donation. Well worth an ask!
likely to donate.
                                                              Get out there
Keep it simple                                                Approach local businesses for prizes or donations, ask
Often the simplest fundraising activities gain the most       friends to help with organising or promoting your event.
support. Be realistic; choose a project which suits you and   Most people’s reason for giving or supporting a charity is
you think people will support.                                because they were asked!
Spread the word                                               Be financially conscious
Let people know about our vital work and how their            Make sure your supporters know any donation over $5 is
contributions will make a lifesaving difference!              tax deductible. Just send us their details on the Donation
                                                              Form provided and we will post out a receipt. If you are
If you have a personal reason for undertaking your
                                                              using givealittle, this will happen automatically.
fundraising activity, and are happy to tell people, let
them know.                                                    Share your success
                                                              Thank your donors, volunteers and sponsors! Let
Set a target
                                                              everyone know how grateful you are for their support.
Set yourself an ambitious fundraising target and track
                                                              Share photos and the story of your fundraiser – you could
your progress. There’s nothing quite like a dream target
                                                              be featured in a future donor story on our website.
to keep you motivated and to get the attention of your
family and friends. Cost your event and stick to your         Thank your volunteers
budget to ensure you don’t spend more than you’re             Make sure the volunteers feel valued and appreciated. Ask
going to raise!                                               for your volunteers feedback on their experience during
                                                              the event. Let them know the result of your fundraising
Track contributions
                                                              event or how much you have raised.
You can use our Tracking Form to follow progress towards
your goal. Tracking is important – it keeps you focused
and people love to see the progress you are making.
Make sure you follow our fundraising guidelines when
fundraising on behalf of St John so you and your donors
receive tax receipts and acknowledgements.
                                                                              Golden tip:
                                                                                 Spread the word
Promote, promote, promote
                                                                            Let people know about what
Tell your friends, family and work colleagues about what
                                                                                we do, and how their
you’re up to and why you’re doing it, and ask them to tell
                                                                                  contributions will
their friends too. Remind them on several occasions –
                                                                                  make a lifesaving
repetition is important as people often forget. Keep your
                                                                                     difference!
reminders fun, light hearted and engaging. Remember
also that people often leave their donation to the last
minute so be sure to remind them close to your deadline.

Send in your pictures and stories to heartofgold@stjohn.org.nz or tag us
@StJohnNewZealand on Facebook and we will share.
                                                                                                                           11
Heart of Gold Annual Appeal 2020

Keeping it safe
and legal.
If you’re thinking about hosting a sausage sizzle, raffle    Thanks all round!
or street stall you may need a council permit to do so.
Your local St John fundraising team can help you through    “Thank you” is such a key part of the fundraising
this process – simply get in touch with them for advice       process. First of all, we want to thank YOU for
(contact details on page 15).                                 fundraising for St John. We also ask that you
                                                            remember to thank everyone who helps you and
For additional guidelines on how to ensure your                 contributes to your efforts. Whether they
fundraising event or activity is safe, legal and fun              donate time, resources, or money, let
please download our Keeping it safe and legal PDF at                   them know you appreciate it!
heartofgold.org.nz/activate and then click resources.
Using the St John logo
Please be aware that the St John logo is trademarked.
Naturally we’re happy for you to use it to help your
efforts, however you will need our approval to do so.
Please contact your local St John fundraising team
and they will be able to explain how and where you
can use it or download our Logo Guidelines PDF at
heartofgold.org.nz/activate and then click resources..

12
Arranging payment
of your Donations.
There are various ways to transfer your donations to St John. You can send a cheque
in the mail to the addresses below or you can contact your local St John Fundraising
Team for their bank account details for any electronic transfers.

Northern Region                          Central Region                            South Island
If you live in the North Island (north   If you live in the North Island           If you live in the South Island, please
of the Bombay Hills, Hauraki and         (between Wellington and Auckland –        send your cheques along with your
Coromandel) please send your             excluding Hauraki and Coromandel)         donation form and fundraising
cheques along with your donation         please send your cheques along with       tracking form to:
form and fundraising tracking form to:   your donation form and fundraising
                                                                                   St John
                                         tracking form to:
St John                                                                            Attn: Fundraising Co-ordinator
Attn: Fundraising Co-ordinator           St John                                   PO Box 1443
Private Bag 14902                        Attn: Fundraising Co-ordinator            Christchurch 8140
Panmure                                  Private Bag 3215
                                                                                   Alternatively, if you would like to
Auckland                                 Frankton
                                                                                   make an electronic transfer, or
                                         Hamilton 3240
Alternatively, if you would like to                                                deposit the funds at an ASB Branch,
make an electronic transfer, or          Alternatively, if you would like to       please call the Fundraising Team
deposit the funds at an ASB Branch,      make an electronic transfer, or           on 03 353 7110 ext 3332 or email
please contact Suzanna Noth on           deposit the funds at an ASB Branch,       southisland.fundraising@stjohn.
09 579 1015 ext 8472 or email            please call the Fundraising Team          org.nz for more details. Along with
northernregionfundraising@               on 07 847 2849 ext 7801 or email          our bank account number you will
stjohn.org.nz for more details. Along    central.fundraising@stjohn.org.nz         require your Donor ID and a reference
with our bank account number you         for more details. Along with our bank     to deposit the funds. This will help us
will require your Donor ID and a         account number you will require your      track your donation.
reference to deposit the funds. This     Donor ID and a reference to deposit
will help us track your donation.        the funds. This will help us track your
                                         donation.

Funds must be given to St John within two weeks of completing your FUNdraising activity.

                                                                                                                         13
Heart of Gold Annual Appeal 2020

Putting the FUN in fundraising...

14
Heart of Gold Annual Appeal

We’re here                    St John Northern Region
                              Headquarters
                                                                        St John South Island Region
                                                                        Headquarters

to help.                      604 Great South Road
                              Ellerslie, Auckland, 1051
                                                                        PO Box 1443
                                                                        Christchurch 8011
                              Private Bag 14902                         Tel: 03 353 7110 ext 3332
Have questions? Need
                              Panmure                                   southisland.fundraising@stjohn.org.nz
more support? Feel free
                              Auckland 1741
to contact us at one of our
                              Tel: 09 526 0527 ext 8476                 stjohn.org.nz
local headquarters – we’re
                              northernregionfundraising@stjohn.org.nz   0800 ST JOHN (0800 785 646)
happy to help!

                              St John Central Region
                              Headquarters
                              63 Seddon Road
                              Private Bag 3215
                              Hamilton 3240
                              Tel: 07 847 2849 ext 7801
                              central.fundraising@stjohn.org.nz

15                                                                                                        15
Heart of Gold Annual Appeal 2020

Keeping it safe
and legal.
Here are some guidelines to help ensure your                    Sausage sizzles or BBQs
fundraising event or activity is safe, legal and fun.           Held on an occasional basis in a public place by a
                                                                recognised charitable organisation are permitted, check
                                                                with your local council for details.
Street stalls
Thinking about selling raffle tickets or holding cake stalls?   While St John will assist in any way it can, it does not have
                                                                the capacity to provide volunteers to help support events.
Some commercial areas in town are classed as ‘restricted’
areas and you will need to gain a street stall permit if you    The event is the individual’s/organisation’s responsibility
are considering setting up a stall. Please contact your         and is a great opportunity to involve your own family,
local Council who will discuss your request and check           friends and networks in the fun and fellowship of helping
availability of the date (only two organisations on any one     New Zealanders.
day may have a stall in the same town). If all is in order      The responsibility for the sale of tickets rests with the
they will issue a permit. The shop owner outside whose          organisers.
premises the stall will be held plus shop owners either
side will need to give their permission.
Raffles
Raffles and lotteries with a prize over $5000 need a
licence from the Department of Internal Affairs, under
the Gaming and Lotteries Act. Licence forms are available
online at www.dia.govt.nz. The form must be completed
and then posted to DIA. Once approval is granted a stall
permit will be required, as above.
St John logo
– conditions of use.
As a potential supporter of St John, we are grateful         If your application is approved, you may use the logo in
for contributions that assist our work in the                any type of publication, print or online, for advertising or
community. We ask that all organisers and fundraisers        illustration, as many times as you wish, including but not
contact us before promoting the fundraising event            limited to the following conditions:
when supporting St John.
                                                             By giving you permission to use the St John logo this
The decision to grant use of the St John logo is made        does not imply St John endorsement of product, persons,
on a case-by-case basis. St John retains implicit rights     services or organisations.
to distribute its logo to other users where appropriate.     You must retain the copyright symbol or any other legal
St John also reserves the right to decline the request if    notices that may be embedded in the electronic file
the values surrounding the event are contrary to those       containing the St John logo.
upheld by St John. The right to the St John logo is by way
of license, and always remains the property of St John.      In granting use of the St John logo you:

To obtain permission to use the St John logo(s) please       > may not sell the logo as a standalone file or allow any
send your request to your regional office listed on page       third party to access the image as a standalone file
15 of the toolkit.                                           > may not sell, transfer you rights, convey or sublicense
                                                               the St John logo
                                                             > may not use the logo as part of another logo,
                                                               trademark or service mark
                                                             > may not use the logo unlawfully
                                                             > may not sublease, sell, convey or transfer your rights to
                                                               the use of the St John logo
                                                             > may not use the St John logo as an image on any
                                                               products you wish to sell where the primary value
                                                               lies in the St John logo or image for example T-shirts,
                                                               posters and calendars.
                                                             The license contained in this agreement will terminate
                                                             automatically without notice from St John if you fail
                                                             to comply with any provision in this agreement. Upon
                                                             termination, you must immediately cease from using the
                                                             logo, destroy any logos in your possession and remove
                                                             electronic logos from your computer premises and
                                                             storage.

                                                                                                                         17
Heart of Gold Annual Appeal 2020

Donation form.
Thank you for raising funds on behalf of St John.               To ensure you receive the appropriate recognition for
Please complete the following information and submit            your community fundraising efforts, please complete all
your Fundraising Tracking Form and any donations within         information. If you would like to share your success with
15 days of your event or activity.                              others, please include a full description of your event and
                                                                send photos to heartofgold@stjohn.org.nz.

     Are you fundraising:

         As an individual

         On behalf of an organisation / name:

         On behalf of a club             / name:

     Your name:

     Your group/business or school name:

     Address:

     City and postcode:

     Daytime phone:                                           Alternate phone:

     Email address:

     Description of fundraising activity (you may attach another page if you need more space):

          Yes! Share our fundraising success with the St John website. St John has permission to use our story,
            quotes, details of our fundraising activities and photographs to inspire other volunteers to help raise
            funds in their community.
            Please attach the Fundraising tracking form, so we can send individual donors receipts.

     Cash                         $                            Total Amount Raised          $

     Cheque                       $                            Date banked                  __/__/____

If you would like to make your donation electronically, please contact your local office (details on page 15) so that we
can provide you with the correct banking details and what is required in the ‘particulars’ field.
18
Fundraising tracking form.
  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here
Donors over $5 can receive a tax receipt. The donor’s name and address must be clearly printed on the form above to receive a tax receipt from
St John. Please send this form along with your Donations Form for processing. Details and addresses to send this to are outlined on page 13.
Donations made online will receive an instant tax receipt via email.
                                                                                                                                                 19
Heart of Gold Annual Appeal 2020

Fundraising tracking form.
  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here
Donors over $5 can receive a tax receipt. The donor’s name and address must be clearly printed on the form above to receive a tax receipt from
St John. Please send this form along with your Donations Form for processing. Details and addresses to send this to are outlined on page 13.
Donations made online will receive an instant tax receipt via email.
20
Fundraising tracking form.
  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here

  First name:                                       Last name:                                                    Pledge:
  Address:                                                                                                        Payment:
  City:                                    Postcode:                 Telephone:                                   Amount Collected:
  Email:
  If you would like to receive information from St John, please tick here
Donors over $5 can receive a tax receipt. The donor’s name and address must be clearly printed on the form above to receive a tax receipt from
St John. Please send this form along with your Donations Form for processing. Details and addresses to send this to are outlined on page 13.
Donations made online will receive an instant tax receipt via email.
                                                                                                                                                 21
Heart of Gold Annual Appeal 2020

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