Stadium Development & Growth of Western United Football Club - Sports Turf Association Victoria
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| Stadium Development & Growth of Western United Football Club
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1. Introduction
• Western Melbourne Group
• Western United
2. Masterplan
3. Precincts and Features
4. Timeframes
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• Western Melbourne Group (WMG) successfully bid
and won an A-League license in 2018
• Western United was formed and competed in it’s
first season in 2019/20.
• In addition to Western United, WMG has partnered Vision
with the City of Wyndham to develop the northern
portion of 1160 Sayers Road to into a unique sports “To develop a unique sports, living and
driven lifestyle suburb. events driven precinct that hosts a
thriving commercial CBD, residential
lifestyle suburb and elite sports facilities
in Melbourne’s premier growth area”
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• Half-way through our second season in the A-League
• Forward thinking and proud of our roots, our
community and our home in the Western region
• A powerful symbol of change for a bold future
• Brand values – free spirited, every effort, stronger
together, for the future
• A team to inspire our followers through a sense of
belonging that contributes to everyone's identity and
way of life
| BALLARAT, GEELONG, INNER WEST, WYNDHAM • Uniting the ‘West of Melbourne’ • An inclusive, future focused brand story • Excites local community to become fans of the club • Wyndham is a progressive municipality • Young, multi-cultural population of approx. 270,000 • Fastest growing area in Victoria • Expected to grow by 89% in the next 15 years
| FOOTBALL CLUBS AND SCHOOLS • The area ‘West of Melbourne’ has 118 football clubs comprising 21,760 participants and 872 schools comprising 549,489 kids • More than double the participation of AFL • Over 600,000 children in the geographical zone • This presents a great opportunity to connect at grass roots level during the formative years
| WOMEN’S FOOTBALL • Exciting new partnership with Calder United Soccer Club • The two clubs are set to work together by sharing resources and expertise to grow participation in the sport and talent pathways for females of all ages to fulfil their sporting ambitions. • Officially applied to Football Australia (FA) for a W-League license for the 2022 season, which would complete the intended talent pathway structure.
| NPL Victoria (Men’s) • We currently have two teams competing in the 2021 National Premier League (NPL) Victoria. • One team in the NPL3 senior divisions and one team in the NPL3 Under 21’s. • The club plans to establish additional NPL junior teams from 2022.
| “The only club that truly represents the diversity and passion of young families within Australia’s fastest growing region”
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• 5,000+ members in first year
• Semi-Finalists in our inaugural Season (2019/20)
• Community engagement program visiting 10,000
school kids, 10,500 registered junior players and
20,000+ people at public and multicultural events
• Large community focus to grow participation and
nurture lifetime relationships|
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Location – 1160 Sayers Road North
THE SITE IS WITHIN EASY DISTANCE TO THE MELBOURNE CBD WITH ROAD AND RAIL TRANSPORT LINKS ESTABLISHED
25KM 15KM| • The Geelong / Melbourne regional rail link forms the southern boundary of the site • The future railway station will provide a direct link to the stadium precinct from both Melbourne and Geelong. • The future outer metropolitan ring road will be located approximately 1 km to the west of the site. • The future Ison Road will link Leakes and Sayers Roads across the rail line.
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| Key Features • 4 FIFA Pro outdoor playing surfaces • An indoor arena & Futsal centre • A 5,000 capacity second stadium • A 15,000-seat purpose built Football Stadium • 1,000+ Dwelling Residential precinct • A mixed use Commercial Precinct between the railway station and stadium • A recreation focused wetland
| Key Features • 1,000+ Dwelling Residential precinct • A mix of housing styles, density and building form is proposed
| Key Features • 2 FIFA Pro Turf playing surfaces • 1 FIFA Synthetic pitch • A 5,000 capacity second stadium • An indoor Futsal centre • An elite sports science building • Car parking and administration offices
| Key Features • A 15,000-seat purpose built Football Stadium • The stadium will also cater to concerts, community events and small conventions and business meetings • A future Indoor Arena suitable for Basketball and other spectator indoor sports • Direct pedestrian access from the railway station
| Key Features • A mix of retail and entertainment venues • Office Space • Car Parking • Hotel Accommodation • Links to the Riverdale town center on the south side of the rail line
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| • Haul Road Construction starting, June 2021 • Training fields Design & Construction starting, 4th Quarter 2021 • Stadium Construction starting, 3rd Quarter 2021 • Training fields completed prior to Women's World Cup in June 2023 • Stadium completed prior to Women's World Cup in June 2023 • Residential precinct sales commencing in late 2021/ early 2022
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