STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net

 
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
STRATEGIC PLAN
            2018 - 2023

Irish Rugby: Building success, together
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                              1
                                                                                                                 2
Irish Rugby:
      Rugby –Building
              A gamesuccess,
                      for all together

                                                        OUR VALUES

                      RESPECT               INTEGRITY           INCLUSIVITY             FUN         EXCELLENCE

                                           Irish Rugby aspires to act in a responsible manner and
                                         show leadership throughout the game by empowering the
                                         rugby family to make informed decisions and demonstrate
                                                these behaviours in all rugby related activities.
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                  3
Irish Rugby: Building success, together

                                                 SPIRIT OF RUGBY

                                                 The Spirit of Rugby Charter sets out how the
                                             Irish Rugby family aspires to live its values through
                                          its actions in each aspect of the game from grassroots
                                             to professional rugby. The values and standards of
                                          all involved, from player, coach, volunteer to spectator
                                              are vital to the work and reputation of the game.
                                          Our values are our moral compass, on and off the pitch.
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                                                                    4
Irish Rugby: Building success, together

                                                        SPIRIT OF RUGBY

            RESPECT                       INTEGRITY                 INCLUSIVITY                        FUN                   EXCELLENCE

          For all those involved          Actions on and off        Diversity of opinion and       A passion for the         Strive to be the best
          in the rugby family,            the pitch that are        culture means working          game, on and off          that we can be.
          the wider community             open and transparent.     together to be a vibrant,      the pitch, rugby is a
          and self.                                                 respectful organisation.       source of joy for all.    There may be others
                                          We aspire to always                                                                who play better, make
          Gratitude to coaches,           have the best interests   Rugby is a sport of choice     Everyone has an           better decisions and
          officials, volunteers           of the player and         for all, it transcends         equal right to learn,     perform under pressure
          and other leaders in            those involved in the     barriers and differences       play and administer       better, but we complete
          the game. Discipline            game, especially youth    of race, gender, religion      the game and should       each task knowing that
          while playing the               players, at heart.        and sexual orientation.        be respected for the      we could not have done
          game. Respect for the           In rugby we aspire        Players that have a positive   age and stage of          more for ourselves, our
          physicality of the game         to do the right thing     life-long experience of the    development that          team, club or school;
          and commitment to               and endeavour not         game can remain within         they are at; especially   we are comfortable in
          the safety of the player        to be bystanders.         the Irish Rugby family         youth players.            the knowledge that we
          as paramount.                                             throughout their lives,                                  are doing our best.
                                                                    fulfilling roles that enable
                                                                    them to be the best version
                                                                    of themselves.
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                              5
Irish Rugby: Building success, together

                                          Introduction                                           6
                                          Our Vision And Mission                                 8
                                          Funding The Game                                       9
                                          Overview Of Our Strategy                              10
                                          Delivering Performance: Producing Winning Teams       11
                                                 High Performance Programme
                                                 Core Principles
                                                 Player Pathways
                                                 Our Headline Targets

                                          Developing The Game: Delivering A Vibrant Club
                                          And School Network                                    22
                                                 Core Principles
                                                 Our Headline Targets
                                                 Rugby Development Programme

                                          Women In Rugby: Building A Strong Base To Grow
                                          The Women’s Game                                      28
                                                 Women’s Action Plan
                                                 Core Principles
                                                 Our Headline Targets

                                          Keeping Rugby At The Forefront Of Irish Communities   35
                                          Strengthen Our Commercial Base                        36
                                          Prudent Financial Management                          38
                                          Right People, Right Place, Right Time
                                          – Living Our Core Values                              39
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                                      6
Irish Rugby: Building success, together

INTRODUCTION                                                                                  2018               2023
The Irish Rugby Football Union has long     The result is the presentation of our fourth Strategic
recognised the importance of planning       Plan, covering the period 2018–2023, and aptly
and accountability in its approach to       titled: Irish Rugby: Building success, together.
sustaining and developing the game
of rugby across the island of Ireland.
Circumstances and societal expectations
are ever changing. The needs of, and
                                            The period of our previous Strategic Plan was     The period of our
                                            one of significant success for Irish Rugby with
opportunities for, our game reflect         the standout achievements seeing our senior       previous Strategic Plan
these evolving conditions. It is against    men’s team standing at No. 2 in the World,        was one of significant
                                            the securing of a men’s grand slam and three
this background that the IRFU, as the                                                         success for Irish Rugby.
                                            Six Nations Championship victories, across our
governing body for rugby in Ireland,        men’s and women’s teams. Our women’s team
consulted with its various stakeholders     qualified for the Women’s Rugby World Cup
and relevant outside agencies, researched   Semi-Final in 2014, while our U20s progressed
                                            to the 2016 World Rugby U20 Championship
trends and considered the learnings from    Final. These achievements were accompanied by
previous strategic assessments in its       historic wins over New Zealand for our women,
quest for improvement.                      U20s and men’s teams and the development
                                            of strong teams across women’s and men’s
                                            Sevens. At provincial level, Connacht secured
                                            their first Guinness PRO 12 Championship
                                            and Leinster enjoyed success in the 2018
                                            European Champions Cup and Guinness PRO14
                                            Championship.
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                                                                          Introduction   7
Irish Rugby: Building success, together

                                                                                                                 2018                                2023
Off the field, Ireland staged a hugely successful      extremely narrow base from which every other              In presenting this strategic plan we wish to
Women’s Rugby World Cup in 2017 and the IRFU           strand of the game must be funded.                        acknowledge the ongoing support of Sport Ireland
lead the way in relation to player welfare issues                                                                and Sport Northern Ireland, whose funding has
such as concussion education and awareness.            Apart from the critical importance of success at          allowed the Union and the Provinces to deliver
                                                       the elite level, this strategic review correctly places   critical participation programmes which are key
The higher profile of rugby has resulted in an         significant emphasis on a number of key strands,          to achieving our goals.
increase in participation, especially through          identified by the IRFU as central to the future well-
Age Grade and the use of modified formats.             being of rugby in Ireland.                                We thank our clubs and volunteers for everything
                                                                                                                 they do for rugby, and those who participated so
All cause for optimism, but of course we recognise     •   Championing our core values of Respect,               enthusiastically in the many facets of this strategic
the many challenges the game faces and we have             Integrity, Inclusivity, Fun, Excellence               plan. Responsibility for developing this plan rests
sought to address these in this Strategic Plan as                                                                with the Irish Rugby Football Union but its success
part of our effort to ensure the game, over the        •   Delivering a vibrant club and school network
                                                                                                                 is in the hands of the entire rugby family, from
next five years and beyond, will be put on an even     •   Building a strong base from which to expand           those performing at the pinnacle of the game to
stronger footing for the generations to come.              the women’s game                                      those organising mini rugby on Sunday mornings
The game continues to expand at every level                                                                      and the vast army of passionate rugby people at
                                                       •   Keeping rugby at the forefront of communities
and central to this expansion is funding. Currently,                                                             every level in between.
                                                           across the island of Ireland
our professional teams, at National and Provincial                                                               This Strategic Plan is about continuing to put
level, account for 93% of the game’s revenues,         •   Strengthening our commercial base
                                                                                                                 the steps in place to allow the diverse dreams
of this some 80% is generated by the men’s                                                                       of all within the Irish Rugby family turn to reality.
                                                       •   Continued prudent financial management
international team.                                                                                              We invite you to share in this exciting odyssey of
This stark statistic is reassuring and concerning                                                                challenge and opportunity for rugby in Ireland.
in equal measure; the former as it recognises the
phenomenal attraction of our senior international
team to television rights holders, sponsors and
supporters alike, while the latter highlights the
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                            8
Irish Rugby: Building success, together

                                          OUR VISION             OUR MISSION
                                                       To develop and grow the game through:

                                  Irish Rugby:         •   Excellence in performance
                                                       •   Quality experiences
                                Building success,      •   Effective engagement
                                    together           •   Great people
                                                       •   Strong leadership
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                               9
Irish Rugby: Building success, together

FUNDING
THE GAME
Our professional teams at a                 Women’s       0.7%                          0.5%   Referees
National and Provincial level                  Other      2.3%                          2.5%   Marketing
                                           Domestic/        4%                          8%     Match &
continue to be the financial              Government                                           ground costs
engine of the game in Ireland,              Provincial    13%
                                                                                        9%     Overheads
accounting for over 93% of our
revenue base.
                                                                                        11%    Elite player
The Men’s International team generate                                                          development
80% of our income and only 12.5% of
our expenditure. The surplus generated                                                  14%    Domestic
through the Men’s International Team
provides the investment income to
support every strand of the game and
its development.                          International   80%                           16%    International
                                                                                               (Men & Women)

                                                                          EXPENDITURE
                                                                                        39%    Provincial
                                                                 INCOME

                                                                                               Expenditure Legend
                                                                                                 Pro Game
                                                                                                 Administration
                                                                                                 Domestic Game
STRATEGIC PLAN Irish Rugby: Building success, together 2018 - 2023 - cloudfront.net
IRFU STRATEGIC PLAN                                                                                                                                 10
Irish Rugby: Building success, together

                                           OVERVIEW OF OUR STRATEGY
                                                                       Rugby: Our Core Business

                                          Delivering Performance:            Developing the Game:                       Women in Rugby:
                                            Producing winning               Delivering a vibrant club               Building a strong base to
                                                   teams                      and school network                    grow the women’s game

                                                             SUPPORTING ENABLERS: ALLOWING US TO DELIVER OUR CORE BUSINESS

                                               Keeping rugby           Strengthening our        Prudent financial              Right people,
                                             at the forefront of        commercial base           management             right time, right place
                                             Irish communities                                                           - living our core values
IRFU STRATEGIC PLAN                                                  11
Irish Rugby: Building success, together

                                           DELIVERING PERFORMANCE:
                                          PRODUCING WINNING TEAMS
IRFU STRATEGIC PLAN                                                                                         Delivering Performance: Producing Winning Teams 12
Irish Rugby: Building success, together

                                                High Performance Programme

                                     STRATEGIC LEADERSHIP                                        TARGETED INVESTMENT

                                                                                                                       4
                                                        2                              3
                  1

            1. GAME DEVELOPMENT                  2. PLAYER WELFARE              3. TALENT                      4. PEOPLE
            High Performance to drive            SYSTEM                         Nationally align coach         Recruit and retain world leading
            alignment in game and                Build on existing systems      education with talent          experts and ensure their retention
            competition development              to fully nationalise player    development and                through provision of a quality
            programmes that will construct       management through a           identification throughout      and supportive work environment
            talent pathways to feed the          continuing investment in       the pathway by further         that includes the provision of top
            HP systems with particular           staff development and sports   investment in focused          class professional development
            emphasis on Sevens rugby             science best practice.         research, quality systems      in the areas of coaching, talent
            and the interface between the                                       and expertise.                 and, development, athletic
            club and schools game and the                                                                      performance, sports medicine
            professional game.                                                                                 and performance analytics.
IRFU STRATEGIC PLAN                                                                                          Delivering Performance: Producing Winning Teams 13
Irish Rugby: Building success, together

                                                    High Performance Programme

                                                                  SUSTAINABLE SYSTEMS

                                                                          6

                                                                                                                      7
                                           5

                                5. COMMUNICATION                   6. DATA MANAGEMENT                 7. FACILITIES
                                Establish a cohesive and           Establish a coordinated national   Ensure that our High
                                targeted communications            performance data strategy          Performance athletes/teams/
                                strategy that delivers through     that integrates business,          staff have access to world
                                a designated department            rugby, science and medicine        class facilities in the High
                                resource ongoing information to    requirements in an efficient       Performance Training Centre
                                all stakeholders about what the    manner that will help to inform    located in Abbotstown that
                                High Performance department        all strategic decisions.           allow optimum performance
                                are delivering.                                                       outcomes.
IRFU STRATEGIC PLAN                       Delivering Performance: Producing Winning Teams 14
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                                     Delivering Performance: Producing Winning Teams 15
Irish Rugby: Building success, together

                                                               Core Principles

                           Our vision is to drive a
                        performance system that                WINNING MENTALITY

                      delivers developmental and
                                                               Our aim is to win at all times - creating winning teams and winning players
                                                               is central to why we exist – This should always be our primary focus.
                          competitive excellence.

                           We can only deliver our vision by   NO COMPROMISE
                           adopting a truly high performing    The standard of OK is not OK! – we will always strive for the highest
                                      culture, which means:    standards possible in everything we do.

                                                               CHALLENGE
                                                               We must always question if we are doing things as well as they can be done.
                                                               We will robustly review on a continual basis every aspect of the performance
                                                               programme – making the tough calls when they need to be made.

                                                               SHARED GOALS
                                                               Everyone working within the performance programme will be aligned to
                                                               common goals – we will adopt a ‘One Team’ mind-set working towards those
                                                               goals – people will be made accountable with clear KPIs for delivery.

                                                               EXCELLENCE
                                                               We will benchmark ourselves to the standard of best in the world.
                                                               This will be grounded in fact, based on research.
IRFU STRATEGIC PLAN                                                                                                      Delivering Performance: Producing Winning Teams 16
Irish Rugby: Building success, together

                                              Our Headline Targets: Men’s Rugby

                                                                                     XVs
                      International team                                                    Provincial teams

                                                                     2     1     3

                            World Cup             2 or more          Consistently be       Teams consistently     2 or more             2 or more
                       semi-final or better   Six Nations titles   ranked in the top 3     in knockout stages   European titles        Pro 14 titles
                        in 2019 and 2023                           teams in the world       of European Cup

                                                                                      7s
                      Senior team                                                                                    Under 18

                                                                         1–8
                                                                                                                     1
                                                                                            2     1     3                       2

                           Qualify for          Qualify for the    Finish the World        Finish in the top       Finish top 2 in
                         Tokyo Olympics         World Rugby         Rugby Sevens            3 consistently       Europe consistently
                              2020              Sevens Series        Series in top            in Europe
                                                                    8 consistently
IRFU STRATEGIC PLAN                       Delivering Performance: Producing Winning Teams 17
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                     Delivering Performance: Producing Winning Teams 18
Irish Rugby: Building success, together

                                           Our Headline Targets: Women’s Rugby

                                          XVs                                                   7s
                      International team                      Senior team                                                 Under 18

                                                                                                         1–6
                                                                                                                           1
                                                                2     1     3                                                       2

                          Women’s Six       Women’s Rugby      Women’s Sevens      Olympic Games      World Rugby       Under 18 Sevens
                            Nations           World Cup          World Cup             Sevens        Sevens Series               -
                                -                  -                  -                   -                 -           Consistent Top 2
                           Consistent          WRWC21         2022 Qualification   Tokyo Olympics       Win two         finish in Europe
                        Top 3 finish and     Qualification      & Top 6 Finish      Qualification     tournaments
                      win 1 Championship     & Top 6 finish                                          and consistent
                        during the term                                                                top 6 finish
                           of the plan
IRFU STRATEGIC PLAN                                                                                                                                         Delivering Performance: Producing Winning Teams 19
Irish Rugby: Building success, together

                                                           IRFU Player Pathway: Male Game

       Our Community                 Children’s Rugby                                                6–12 CHILDREN’S RUGBY                             (U6–U12)

       Living the Rugby              Club & Schools
       values of Respect,                                                                            CLUB                               SCHOOLS
       Integrity, Inclusivity,                                                                       • Aviva Mini Rugby                 • Aldi Play Rugby

       Fun and Excellence                                                                                (U6, U8, U9, U10, U11, U12)    • Tag Rugby

                                                                                                     •   Inter-club Festivals           • Rugby Prime

                                                                                                     •   Aviva Provincial Festivals     • Invitational Provincial Festivals

                                                                                                         Aviva National Festivals       • Invitational National Festivals
                                     6–12                                                            •

                                     Youth Rugby
                                     Club & Schools
                                                        Representative
                                                        Teams and
                                                                                                     13–18 YOUTH RUGBY                              (U13–U18)

                                                        Development
                                                        Programmes                                   CLUB                              SCHOOLS                                REPRESENTATIVE TEAMS &
                                                                                                     Youth Leagues                     • Schools Rugby
                                                                                                                                                                              DEVELOPMENT PROGRAMMES
                                                                                                     (U13, U14, U15, U16, U17,U18)     • Schools Cup Competition              • Provincial Regional Development Squads

                                                                                                                                           (Junior/medallion & Senior Cup)    • Provincial Talent

                                                                                                                                       •   Emerging & Developing                Identification Programmes
                                                                                                                                           Schools Competitions               • Provincial U18 & U19

                                                                                                                                           (Sevens & XVs)                       Representative Teams
                                                                                                                                                                              • National Talent Squad Programmes

                                                                                                                                                                              • National U18 Schools Clubs & U19 Teams

                                     13–18                                                                                                                                    • National U18 Sevens team

                                    Adult Rugby
                                    Social, Club
                                                        Representative
                                                        Teams and
                                                                         Provincial
                                                                         Academy
                                                                                      Professional
                                                                                      Teams
                                                                                                     18 + ADULT RUGBY                  (18+)

                                                        Development
                                    & Third Level                                                    SOCIAL GAME VARIANTS                      THIRD LEVEL                            PROVINCIAL ACADEMIES
                                                        Programmes
                                                                                                     • Volkswagen Tag Rugby                    SSI College Leagues & Cups             • Provincial Sub-Academy

                                                                                                     • Lucozade Sport                          (Sevens & XVs)                           & Academy Programmes
                                                                                                       Touch Rugby
                                                                                                                                               REPRESENTATIVE TEAMS &                 PROFESSIONAL TEAMS
                                                                                                     • Disability Rugby
                                                                                                                                               DEVELOPMENT PROGRAM
                                                                                                                                                                                        Ireland National Men’s Team
                                                                                                     CLUB
                                                                                                                                                                                      •
                                                                                                                                               •   Ireland Club Representative Team   • Ireland Sevens Team
                                                                                                     • All Ireland League (Div 1–5)            •   Ireland Students Representative    • Connacht, Leinster, Munster
                                                                                                     • Provincial Leagues & Cups                   Team                                 & Ulster Men’s Team
                                                                                                                                                   Provincial U20 Squads
                                     18+                                                             • U20 Provincial Leagues                  •

                                                                                                     • Club Sevens Competitions                •   National U20 Team
                                                                                                                                               •   Provincial ‘A’ Teams
IRFU STRATEGIC PLAN                       Delivering Performance: Producing Winning Teams 20
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                                                          Delivering Performance: Producing Winning Teams 21
Irish Rugby: Building success, together

                                                        IRFU Player Pathway: Female Game

       Our Community                 Children’s Rugby                                    6–12 CHILDREN’S RUGBY                          (U6–U12)

       Living the rugby              Club & Schools
       values of Respect,                                                                CLUB                               SCHOOLS
       Integrity, Inclusivity,                                                           • Aviva Mini Rugby                 • Aldi Play Rugby

       Fun and Excellence                                                                    (U8, U10, U12)                 • Tag Rugby

                                                                                                                            • Rugby Prime
                                                                                         •   Inter-club Festivals
                                                                                                                            • Invitational Provincial Festivals
                                                                                         •   Aviva Provincial Festivals
                                                                                                                            • Invitational National Festivals
                                                                                         •   Aviva National Festivals
                                     6–12
                                     Youth Rugby          Representative Teams           13–18 YOUTH RUGBY                          (U13–U18)
                                                          and Development
                                     Club & Schools
                                                          Programmes                     CLUB                               SCHOOLS                           REPRESENTATIVE TEAMS AND
                                                                                         Youth Leagues & Festivals          • Full Contact Rugby              DEVELOPMENT PROGRAMMES
                                                                                         (U14, U16, U18)                        (XRugby7s and Sevens)         (XVS AND SEVENS)
                                                                                                                            •   Non-contact rugby             • Provincial Regional

                                                                                                                                (Tag/Touch Introduction         Development Squads
                                                                                                                                to rugby programmes)          • Provincial U18 Representative Team

                                     13–18                                                                                                                    • Ireland U18 Sevens Team

                                    Adult Rugby           Representative
                                                          Teams and
                                                                           National
                                                                           Teams and
                                                                                         18 + ADULT RUGBY                 (18+)
                                    Social, Club
                                                          Development      Development
                                    & Third Level                                        SOCIAL GAME VARIANTS               CLUB                              REPRESENTATIVE TEAMS &
                                                          Programmes       Programmes
                                                                                         • Volkswagen Tag Rugby             •   All Ireland League & Cup      DEVELOPMENT PROGRAM
                                                                                         • Lucozade Sport                   •   Provincial Leagues & Cups     • Provincial Representative Team

                                                                                           Touch Rugby                      •   Club Sevens Competitions      • Provincial TID Programmes

                                                                                         • Disability Rugby
                                                                                                                            THIRD LEVEL                       NATIONAL SQUADS

                                     18   +                                                                                 SSI College Leagues & Cups
                                                                                                                            (Sevens & XVs)
                                                                                                                                                              •

                                                                                                                                                              •
                                                                                                                                                                  Ireland National Women’s Team
                                                                                                                                                                  Ireland Women’s Sevens
                                                                                                                                                              •   U23 Emerging Talent Program
                                                                                                                                                                  (XVs and 7s)
IRFU STRATEGIC PLAN                                                       22
Irish Rugby: Building success, together

                                      DEVELOPING THE GAME: DELIVERING A
                                      VIBRANT CLUB AND SCHOOL NETWORK
IRFU STRATEGIC PLAN                                                                                                  Developing The Game: Delivering A Vibrant Club And School Network 23
Irish Rugby: Building success, together

                                                                           Core Principles

                                   Our philosophy is to optimise                  We recognise that one of rugby’s principal challenges is to retain Age
                                       the quality of experience                  Grade players; and if such retention can be maximised, the game will grow.
                                                                                  Players of all ages have a clear choice as to whether to participate in rugby
                                   provided for male and female                   or not. The strongest influence on the choice they make will be the quality
                                       age-grade rugby players.                   of the experience which they have within the game during their formative
                                                                                  years. If the experience is positive, then they are likely to remain within the
                                                                                  game; if negative, they will be lost from it.

                                                                                  Therefore, our priorities should be to build a system which provides the
                                                                                  best sporting experience for young people in Ireland, and which gives them
                                                                                  good reason to continue in rugby. In parallel the IRFU will work to establish
                                                                                  competition formats across XVs and Sevens which will allow more players
                                                                                  to transition to adult rugby and beyond. At the same time the IRFU will
                                                                                  embark on a programme of facilities modernisation and development of a
                                                                                  network of artificial pitches. The key drivers of this will be:

                         Ensuring age-grade         Ensuring that clubs,          Providing competition        Building a structured         Providing leadership
                         coaches and teachers       schools and other rugby       formats for age-grade        season plan which allows      and governance
                         have the technical,        environments which live       and adult players which      players of all abilities to   structures which
                         organisational and         our core values, are safe,    fulfil their expressed       participate in XVs and        support these
                         interactive skills to      welcoming and fit for         needs and expectations,      Sevens pathways to            principles
                         provide an excellent       purpose, in their physical,   in terms of the nature and   achieve their aspirations
                         playing and recreational   organisational and social     frequency of competition,    within the game
                         experience                 infrastructures               and the support
                                                                                  structures provided
IRFU STRATEGIC PLAN                                                                                                                   Developing The Game: Delivering A Vibrant Club And School Network 24
Irish Rugby: Building success, together

                                                                           Our Headline Targets

                                                                                                                                               CLUBS &
                             PLAYERS1                      TEAMS2                      COACHES                         REFEREES                                                SPIRIT
                                                                                                                                             VOLUNTEERS

                            210,000                        1,900                           90%                           95%                       80%                          60%
                           (i.e. increasing            (i.e. increasing                of teams                branch competition           of clubs ‘Green’           of clubs ‘Green’ on
                               by 8% on                   by 11% on                 with accredited            games refereed by            on Health Check             Spirit Programme
                          current figures)             current figures)             coaches [U14 –               branch referee                 Analysis
                                                                                     Adult teams]                                                                      100% compliant on
                                                                                                                                                                       safe-guarding and
                                                                                                                                                                          anti-doping

                               2017/18                      2017/18                      2017/18                        2017/18                   2017/18                     2017/18

                              194,000                        1,706                         78%                           80%                        N/A                         N/A

                          1 Participants in rugby football across all formats. Goal is to maintain XVs participation        2 Teams in a branch competition, any format, playing 6+ games
                            levels with increased numbers through modified formats across male and female players.            (i.e. XVs, 7s, VW Tag etc.), male and female inclusive
IRFU STRATEGIC PLAN                       Developing The Game: Delivering A Vibrant Club And School Network 25
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                               Developing The Game: Delivering A Vibrant Club And School Network 26
Irish Rugby: Building success, together

                                              Rugby Development Programme

                                                             PLACE
                                   Place                     Ensuring quality places to play
                                                             •   Vibrant clubs and schools with the appropriate infrastructure
                                                   Playing
                                                                 and facilities
                                                  the game
                                                             •   Modernisation of clubs’ social, training and playing facilities
                                      AGE GRADE              •   Provide club volunteers with support required to create a quality
                                        FOCUS                    community club
                                                             •   Continued investment in databases and CRM systems to optimise
                      Promotion &
                                                                 volunteer time in managing club activities
                      Engagement
                                                             •   Development of a network of artificial pitches to allow rugby to be
                                             People              played in all weathers and available to the community

                                                             PLAYING THE GAME
                                                             A quality player experience
                                                             •   Competition formats which promote player development and our clubs
                                                                 within the community
                                                             •   Competition formats for age grade players which fulfil their needs in terms
                                                                 of nature and frequency of competition
                                                             •   Develop XRugby7s competitions for girls and boys in traditional
                                                                 and non-traditional rugby schools and 3rd level institutions
                                                             •   Continue to promote Aldi ‘Play Rugby’ as a primary school entry point,
                                                                 with emphasis on a quality experience and onward transition to clubs and
                                                                 secondary school competitions
                                                             •   Rejuvenate social rugby through the implementation of initiatives which
                                                                 allow players to play on their terms
IRFU STRATEGIC PLAN                                                                               Developing The Game: Delivering A Vibrant Club And School Network 27
Irish Rugby: Building success, together

                                              Rugby Development Programme

                                                             PEOPLE
                                   Place                     The best people creating a quality environment to play
                                                             •   Establish a culture of collaboration, learning and professional development
                                                   Playing
                                                  the game
                                                                 across all disciplines in Irish Rugby
                                                             •   Recruit, retain and develop volunteers and staff for Irish Rugby
                                      AGE GRADE              •   Utilise digital learning to support the development of coaches,
                                        FOCUS                    referees and volunteers
                                                             •   Provide a high-quality rugby experience for all through coaching
                      Promotion &
                      Engagement
                                                                 and refereeing education programmes
                                                             •   Promote and recognise our volunteers as the rugby-makers within our system
                                             People

                                                             PROMOTION & ENGAGEMENT
                                                             Promoting a quality rugby and community experience
                                                             •   Expand the Spirit Programme to promote positive aspects of rugby
                                                                 (including values, health, teamwork, discipline, anti-doping, safeguarding etc.)
                                                             •   Promotion of rugby department initiatives to recognise the army of volunteers
                                                                 across the country who develop the game
                                                             •   Enhanced data capture and communication for non-traditional formats of the
                                                                 game to create a ‘value connection’ and promote pathways to the club game
                                                                 (i.e. Volkswagen Tag/Lucozade Sport Touch Fit/XRugby etc)
IRFU STRATEGIC PLAN                                                   28
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                                              WOMEN IN RUGBY:
                                          BUILDING A STRONG BASE TO
                                           GROW THE WOMEN’S GAME
IRFU STRATEGIC PLAN                                                                                     Women In Rugby: Building A Strong Base To Grow The Women’s Game 29
Irish Rugby: Building success, together

                                                                Women in Rugby
                                                     Our five strategic priorities for women in rugby are:

                            1                          2                             3                             4                                5

           PARTICIPATION THROUGH
            QUALITY EXPERIENCES                 EXCELLENCE IN                  EFFECTIVE                        GREAT                          STRONG
            UNDERPINNED BY OUR                  PERFORMANCE                  ENGAGEMENT                         PEOPLE                       LEADERSHIP
                CORE VALUES

           Increase female participation           Create a player       Deliver communications             Endeavour to have           Improve governance for
               in all sectors through a       development pathway           which give out a clear,     more women involved in           the women’s and girls’
             wide range of accessible          for girls and systems    consistent and compelling        volunteering, coaching         game, and an increased
            playing opportunities via a         which support high-      message around the vital          and refereeing, with         involvement for women
            structured XVs and Sevens           quality outcomes in       role of women and girls         improved support for          in the leadership of Irish
           competition season, defined         representative rugby        in Irish rugby including     women’s and girls’ rugby           rugby at all levels to
            player pathway and ‘give it       including maintaining     promotional campaigns on          in each of these areas         accelerate the growth
           a try’ opportunities to attract   and developing a world     these initiatives to increase      to ensure we deliver            and development of
             girls to the game at club,          class performance                participation          our ambitious goals for          female leaders across
            school and third-level, and             programme,                                               women in rugby                     the game
            support resources for those          developing Under
                involved in the game              18 and Talent ID
                                                programmes across
                                              XVs and Sevens rugby

                                                    For more detailed information on the targets for the women’s game
                                                           see the separate ‘Women’s Action Plan’ document.
IRFU STRATEGIC PLAN                                                                                   Women In Rugby: Building A Strong Base To Grow The Women’s Game 30
Irish Rugby: Building success, together

                                                                     Core Principles

                                                                                 To achieve our objectives for Women’s rugby we
                                                                                 recognise the need to build from the base to create
                                                                                 a sustainable model for the game. This will involve
                                                                                 attracting more girls into playing the game and
                                                                                 providing more opportunities to try the game.
                                                                                 We will focus on building participation levels in
                                                                                 schools through XRugby7s and Sevens and transition
                                                                                 them into the club game across U14, 16 and 18.

                                                                                 We will support clubs to establish girls-only mini
                                          We will be a sport with equal          rugby teams to increase participation. We will work
                                          opportunity and access for all         with schools and 3rd level institutions to provide more
                                                                                 opportunities for players to try rugby, in various formats.
                                          20% or more of our players, coaches,
                                          referees, volunteers and committee     We will seek to attract more volunteers (male and
                                          officials will be females              female) to service all of the above and encourage more
                                                                                 females to become involved.
                                          Increase the opportunities to
                                                                                 By bringing all of this together we can create and better
                                          play the game through a defined
                                                                                 service an improved player development pathway
                                          pathway and establishment of           that will allow players to reach their full potential and
                                          competitions to reflect the needs      increase the flow of players, at a higher skill level,
                                          and level of the players               through to the national panels. This will create a
                                                                                 platform for consistent long-term performance for
                                                                                 our national teams in the XVs and Sevens game.
IRFU STRATEGIC PLAN                       Women In Rugby: Building A Strong Base To Grow The Women’s Game 31
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                                 Women In Rugby: Building A Strong Base To Grow The Women’s Game 32
Irish Rugby: Building success, together

                                                                     Our Headline Targets

                                          5,000                              300                           150                                6,500

                                     Adult players                 Women’s/Girls’ teams            Secondary schools                      Youth players
                                 (an increase on current             (an increase on current     engaged in girls’ rugby                (an increase on the
                                     figure of 2,125)                     figure of 190)           (an increase on current            current figure of 2,500)
                                                                                                        figure of 87)

                                          1,000                              100                           450                                  80

                                 Female players in                    Clubs with girls’             Female coaches                      Female referees
                               3rd level competitions                   mini-rugby                 (an increase on current             (an increase on current
                                     (an increase on                    (an increase on                 figure of 179)                       figure of 12)
                                the current figure of 553)          the current figure of 44)

                                                   PLUS: XVs   and Sevens season calendar established with opportunities to play both
IRFU STRATEGIC PLAN                                                                                   Women In Rugby: Building A Strong Base To Grow The Women’s Game 33
Irish Rugby: Building success, together

                                                            Our Headline Targets

                                 Exploit the commercial
                                                                        Consistent identity,                       Communications
                                opportunities presented
                                                                        voice and narrative                    programmes on women’s
                                 by the women’s rugby
                                                                       for all women’s rugby                       rugby initiatives
                               programmes and initiatives

                                                             20%+ female representation on all IRFU committees

                                                             Equal opportunities regardless of gender, for
                                                             selection to IRFU leadership training

                                                             30% females on IRFU National Youth Council
IRFU STRATEGIC PLAN                       Women In Rugby: Building A Strong Base To Grow The Women’s Game 34
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                                                                    35
Irish Rugby: Building success, together

                              KEEPING RUGBY AT THE FOREFRONT
                                   OF IRISH COMMUNITIES

                                                                 We will achieve this by:

                                                                   Positioning Irish Rugby
                                                                   Effectively positioning Irish Rugby in the minds of all stakeholders
                                                                   through an agreed brand strategy supported by an inspiring narrative
                                                                   and underpinned by our values

                                                                   Leading the way in digital communications
                           Rugby enjoys a prominent profile        Leveraging our strong digital platforms to ensure Irish Rugby engages with
                                 within the Irish sporting and     and communicates effectively with the global Irish Rugby audience

                           cultural landscape. Both at home        Promoting the values of the game
                               and abroad Irish rugby has an       Capitalise on the IRFU Spirit of Rugby programme and other initiatives to promote
                                                                   the strong and distinct values of the game and reinforce these
                            increasing following and impact.
                               We will continue to build and       Maximising the profile of our events and teams

                          develop this profile to ensure that      Utilising our rugby events, teams and programmes — National, Provincial, Clubs
                                                                   and Schools — to create memorable occasions for all
                          we keep rugby at the forefront of
                                                                   Promoting the best of Ireland
                                           Irish communities.
                                                                   By becoming synonymous with the game of rugby around the world, we can give the
                                                                   people of Ireland something to be proud of
IRFU STRATEGIC PLAN                                                                                                                          36
Irish Rugby: Building success, together

                                               STRENGTHEN OUR
                                               COMMERCIAL BASE

                          Irish Rugby’s income needs to        We will achieve this by:
                       continue to grow to maintain the
                                                                 Further developing our rugby brands and developing a global platform
                      level of investment required at all        Undertaking a strategic review of our commercial model, core brands
                        levels of the game. The primary          and marketing communications strategy, and invest in their development
                 sources of commercial revenue include           to ensure that we have iconic brands to support our domestic and
                                                                 international growth plans
                broadcasting, commercial partnerships,
                match related revenues (ticketing, gate          Growing and optimising our commercial revenue streams

                                receipts, hospitality etc.).     Broadening our commercial base nationally and internationally and aim
                                                                 to outperform commercial market growth rates in Irish sport. We will also
                                                                 aim to maximise game, event, and rugby programme activity to drive
                        We must maintain and grow our            commercial growth
                 commercial revenues, fan engagement             Innovating to develop a commercial digital strategy
                 and loyalty in an ever more challenging         Identifying opportunities to leverage the strong digital footprint
                               competitive environment.          of Irish Rugby from a commercial perspective

                                                                 Enhancing our fan engagement strategy
                                                                 Building on our understanding of rugby fans through market
                                                                 research and CRM tools. We will engage fans through compelling
                                                                 content and continue to explore ways to monetise our fan base
                                                                 through modern digital and media marketing practices
IRFU STRATEGIC PLAN                       37
Irish Rugby: Building success, together
IRFU STRATEGIC PLAN                                                                                                                      38
Irish Rugby: Building success, together

                                                  PRUDENT FINANCIAL
                                                    MANAGEMENT

                                                                   We will manage the business of rugby efficiently by:

                                                                     Ensuring robust financial management is in place
                                                                     Continuing to maintain financial sustainability
                                                                     and integrity with prudent financial management,
                                                                     planning and practices

                                                                     Operating with transparent oversight
                                                                     Maintaining transparent financial
                                            Whilst our revenues      oversight across Irish Rugby
                                     continue to grow so too do
                                                                     Effective financial resource utilisation
                                      our costs. We must always      Utilising our financial resources in an
                                        ensure that our finances     efficient fashion
                                      are managed in a prudent       Building our infrastructure
                                       manner to safeguard the       Investing in our physical and IT infrastructure
                                             future of the game.     to support and further our administration and processes

                                                                   As with planning across all aspects of Irish Rugby, the ability
                                                                   to deliver on proposed programmes will be subject to income
                                                                   fluctuations that may occur annually. In years where finances fall,
                                                                   investment will be adjusted accordingly.
IRFU STRATEGIC PLAN                                                                                                                    39
Irish Rugby: Building success, together

                    RIGHT PEOPLE, RIGHT PLACE, RIGHT TIME
                          – LIVING OUR CORE VALUES

                                                                 We will support our people by:
                             We rely on great people to help
                                deliver our plans. Irish Rugby     Supporting staff and volunteers to enable them to deliver
                                    cannot survive without the     Providing the highest level of support, advice and service to all
                                  countless hours of volunteer     our stakeholders by:

                              input that support the game at       •   Embracing, recognising and celebrating the contribution
                                 every level. These volunteers         volunteers make in supporting the game at all levels

                               are supported by professional       •   Embedding robust people processes throughout the IRFU
                                                                   •   Ensuring fit for purpose policies and procedures are
                               staff across each aspect of our         implemented
                                organisation creating a rugby      •   Delivering effective HR services to staff and volunteers
                             ‘workforce’ with the capacity to      Championing player welfare
                             meet our ambitions for the next       Continuing to invest in research and promotional activity
                                        five years and beyond.     around key player welfare issues such as player burnout,
                                                                   concussion, injury analysis and nutrition
IRFU STRATEGIC PLAN                                                                                                  40
Irish Rugby: Building success, together

                    RIGHT PEOPLE, RIGHT PLACE, RIGHT TIME
                          – LIVING OUR CORE VALUES

                                          Developing a high performance organisational culture
                                          We will deliver learning and development solutions to enhance skills and
                                          promote a high-performance culture by:

                                          •   Embedding the Personal Review Process for all staff
                                          •   Delivering a learning and development framework across the IRFU
                                          •   Promoting our values and behaviours with staff and volunteers

                                          Providing effective leadership at all levels of the game
                                          We will implement changes to Irish Rugby’s governance model
                                          in line with modern sports best practice to ensure that the IRFU
                                          and the provincial branches can lead the game effectively at national
                                          and provincial level

                                          Introducing an organisational scorecard to hold ourselves accountable
                                          on an annual basis against our key rugby and strategic targets

                                          Developing our new High Performance facility at the
                                          National Sports Campus
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