STUDY GUIDEMexico - Travel Agent Academy
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MEXI CO C I TY
2018-2019
Mexico
STUDY GUIDE
TABLE OF
CONTENTS
Brand Campaign....................................................... 3
Mexico: A World of Its Own...............................4
Entry and Inspection..............................................5
Confident Customer Relations........................5
Mexico at a Glance..................................................6
Geography....................................................................7
Climate............................................................................7
Getting Around...........................................................8
Vacation Planner.................................................... 10
Why Mexico?............................................................. 11
When To Go............................................................... 11
Weather........................................................................ 11
Holidays & Peak Periods................................... 11
Pricing............................................................................ 11
How To Get There.................................................. 11
World Heritage Sites............................................12
Pueblos Mágicos....................................................12
Pre-Columbian.........................................................12
World Heritage Sites Map................................13
World Heritage Sites Chart.............................14
Mexico Map............................................................... 16
Dining in Mexico......................................................17
Biodiversity and Ecotourism...........................18
Biodiversity Map.....................................................19
Spa and Wellness.................................................20
Romance.....................................................................20
Luxury Travel............................................................ 22
The Baja....................................................................... 23
Pacific Region..........................................................28
The Caribbean & Gulf......................................... 37
Valley of Mexico..................................................... 43
The Heartland...........................................................51
The Southeast.........................................................58
Northern States......................................................62
Finding Go To Mexico Support.....................68
2
CATED RAL DE SANTA P RIS CA , TA XCO , G UE R R E RO
destinations in Latin America. And in 2016, 10 regions
Mexico: A World of its Own worked to consolidate their tourism product for this niche:
Morelos, Guerrero, Oaxaca, Mexico City, Puebla, Veracruz,
Are you ready to make a passionate Guadalajara, Tequila, Riviera Maya and Tlaquepaque.
connection with Mexico and challenge your Cruise clients? In 2016 alone there were 2,269 cruise-
ship arrivals in 19 ports in Mexico, from the top-draw island of
clients to live life to their fullest?
Cozumel in the Mexican Caribbean to the exotic Costa Maya;
We’re absolutely ready—and with our new the Baja Peninsula; and the Pacific ports of Puerto Vallarta,
marketing campaign, “Mexico: A World of Its Mazatlán and Acapulco, among many others.
Own,” we want you, the travel agent, your Culture clients? With 3,000+ years of history to explore,
clients and anyone with a passport to come M O R E L I A CAT H E D RA L visitors might find it hard to know where to begin. The country
explore their passion in this mega-destination has 34 World Heritage Sites recognized by UNESCO; Mexico
that’s blessed with astounding natural City is among the very top cities in the world for number of
diversity, cultural richness and legendary What’s your tribe? museums; and its gastronomy, Day of the Dead celebrations,
Sun and beach; romance; adventure and nature; medical and charrería (cowboy culture) and festive mariachis have all
hospitality.
wellness; LGBT; cruises; culture; MICE (meetings, incentives, been named an Intangible Cultural Heritage of Humanity.
This is Mexico: a country that’s both
conventions, and exhibitions)… Whether you specialize in one
welcoming and friendly, with unmatched tribe, two, three or more, you will find what your clients want
customer service, a tangible authenticity, within the tapestry of destinations, ecosystems, traditions, METRO PO LI TAN C ULTURAL AREA , TAMPI CO
the ability to instinctively create human cuisine, architecture and much more offered by Mexico.
connections and a place that truly has We want you to change the conversation with your
something to offer everyone. clients from “should I go to Mexico?” to “how far can I go?”
And these are just some of the reasons And that is a transformation that will help you transform your
behind Mexico’s recent catapult to number 6 one-time tourists into repeat visitors with more extended
stays. Within the pages of this study guide, and through the
in the World Tourism Organization’s rankings
videos and interactive courses, we want to give you the tools
of most-visited countries—up 9 notches from to have that dialogue.
ranking 15th in 2013. Sun and beach clients? With nearly 6,000 miles (9,650
This, however, is only a tiny sliver of the km) of coastline, Mexico offers many choices. Recommend
big picture, one the Mexico Tourism Board glittering seaside resorts in Riviera Maya, Puerto Vallarta-
(MTB) wants to zoom into and enlarge to epic Riviera Nayarit, and Los Cabos, for starters—or introduce
proportions—because this is a country of epic your clients to the virgin beaches and luxury enclaves of
experiences. Colima’s Costalegre.
Romance clients? Mexico’s resorts are consistently in
No matter what niche market you sell,
the “top 10” lists of prestigious publications—whether it’s an
Mexico has you covered. all-inclusive gourmet getaway on the white-sand beaches
of Cancun or a boutique hotel tucked away in the winding MICE clients? Mexico is, without a doubt, a global player
cobblestone streets of the colonial town of Guanajuato. in the business meetings arena. Its position as the second-
Adventure and nature clients? Mexico is the second largest economy in Latin America (and the 14th largest in
country in the world in relation to its variety of ecosystems, the world) coupled with its abundance of natural attractions,
with 181 protected natural areas equaling a whopping 13% of cultural offerings, specialized infrastructure and topnotch
the country’s territory. leisure activities has resulted in the rapid growth of its
Medical and wellness clients? Mexico is a top medical MICE industry. According to the International Congress and
tourism destination, but if wellness of a different kind is what Convention Association (ICCA), Mexico is in 5th place within
your clients want, the country’s award-winning spas are the Americas in the number of events it hosts, with over 266
surely an option—and experiential wellness retreats have thousand events held annually. Click here to download a
become a popular choice. PDF version of the Meetings Guide To Mexico (MGMX), and
LGBT clients? Mexico currently welcomes nearly 2.9 here to look at a snapshot of MICE in Mexico.
million LGBT visitors yearly, with Cancun, Mexico City, Puerto Welcome to Mexico: A World of Its Own… How far will
Vallarta and Guadalajara among the top 10 most in-demand YOU go?
4
T U LUM
Entry and Inspection Multiple Immigration Form
All U.S., Canadian, Australian, Western European
and most Asian citizens traveling by air or sea to
Mexico as tourists are required to complete the
All visitors to Mexico need two FMM, or Forma Migratoria Múltiple. These cards
items to enter the country: may be valid for up to 180 days.
1. A valid proof of citizenship • There is a $23 USD (approximate) fee for
2. A Forma Migratoria Múltiple, or Multiple entering Mexico. If you’re traveling by air or
Immigration Form (FMM) on a cruise, this fee is included upon ticket
Note: Information regarding entry requirements issuance. The actual FMM form is usually
is subject to change without notice, and should be distributed during the flight or with your
reconfirmed with the airline or cruise line being used for travel documents when you check in for PASEO DE MO NTEJO , MÉRI DA
international travel. your flight or cruise departure.
• Keep the tourist card in a safe place—do
VALID PROOF OF CITIZENSHIP
not carry it around with you. Tip: Take a Mexico’s Tourism is Growing
picture of it with your smartphone. If you lose the Some 39 million international tourists visited Mexico in
card, having the number will help greatly. 2017—and we’re aiming to reach 50 million international
• Upon leaving the country you have to visitors by 2021. The U.S. and Canada continue to be
Citizens of the U.S., Canada, EU member nations,
surrender the card to immigration officials. If the main market sources for travelers into Mexico, with
Australia and most Asian nations
for whatever reason you lost it or it was stolen, strong growth from the EU, South America and Asia.
Valid passport
you’ll need to pay a fee to get a replacement The increasing number of international visitors clearly
card at an immigration office (there’s one at demonstrates that they view Mexico’s unique vacation
Other Nationalities
every international airport) destinations and attractions as safe.
Citizens of MOST European and Asian countries will
• If you wish to stay longer than the time allotted
need a valid passport from their country of origin.
on your card, you will need to extend it by visiting
In addition, they may need a visa to enter Mexico.
the nearest Mexican immigration office. Dealing with the Headlines
Contact the airlines serving Mexico or the Mexican Despite all our hard work and best intentions, headlines
Consulate for more details or specific situations. have some travelers questioning the timing of a Mexico
Minors
Confident Customer vacation. If you’ve had to deal with these questions, www.
visitmexicouniversity.com carries a news feed (in English)
Any person under 18 years of age is considered a
minor for travel purposes. Every minor must have
Relations of topical Mexico travel news. This constantly updated
tool and other resources (including the Mexico Specialist
a tourist card, proof of citizenship and sometimes courses) can help you address these concerns.
other documents listed below. As a travel agent, you are Mexico’s most important single
• Minors traveling alone need to provide the sales force, and your ability to discuss current issues,
name, address and telephone number of dispel incorrect interpretations of events, and confidently Safety Concerns
the person who will be receiving them at portray in-country realities is critical to our mutual success. Mexico is the gracious host for more than 38 million
their final destination. With that in mind, we’re sharing information with the international travelers every year; and the growth in
• Check with their airline for regulations goal of helping you help your clients who have questions visitors is outpacing most other countries in the world. It’s
relating to unaccompanied minors. about Mexico’s safety and security. part of the Mexican culture to want to make visitors feel like
• Even though children of divorced parents they are at home, take care of them and ensure they have
traveling with only one of them are not an amazing experience.
required by law to have a signed notarized
Mexico is a World-Class Destination The country hosts many millions of international
Mexico is one of the top 10 most important travel visitors each year, and it’s natural that some guests may
letter of consent from the non-traveling
destinations in the world and the most visited international experience issues, from small matters like short travel
parent, many embassies recommend
tourism destination by North Americans. Not only have delays to drinking too much and getting sick; or other
carrying one at all times (along with the
countless individuals, families and groups placed their trust types of common accidents.
child’s passport) in the event the airline
in Mexico, but so have the organizers of high-impact events In order to help you address some of the safety
or Mexican immigration representatives
such as the NBA, Formula 1 and the NFL Monday Night concerns your clients might have, please take a minute
request one.
Football international game, which recently extended its to read this Mexico Safety Bulletin, which we will update
Note: Mexico does NOT require 6 months
commitment to play here every year through 2021. as needed.
validity on passports to enter the country.
5
MEXICO AT A GLANCE
OFFICIAL NAME ETHNIC MAKE-UP
United Mexican States Mexico is a nation of mostly mestizos, a mixture of Native
American and European peoples (about 80% of the total
POPULATION population); Amerindians (or predominately) 10%; Caucasians
It is the 10th most populated country in the world with 130.76 9%; others 1%.
million inhabitants (2018). Most of them live between the
states of Jalisco and Veracruz, and approximately one-fourth RELIGION
CO LONIAL H E A RT L AND
of the population lives in and around Mexico City. Predominantly Roman Catholic
STATES POLITICAL SYSTEM
Visit Mexico University Resources Mexico now has 32 states, thanks to a constitutional reform Mexico is a federal democratic republic with its politics
Completing courses at Visit Mexico University helps you that eliminated the Federal District (or Distrito Federal), and dominated by three political parties: National Action Party
be prepared to deal with questions: just by virtue of establishing Mexico City as a fully autonomous state. In (PAN), the Party of the Democratic Revolution (PRD) and
being more geographically savvy and informed, you are Spanish it is known as Ciudad de México, or simply CDMX. Institutional Revolutionary Party (PRI). Presidential elections
much better equipped to educate and overcome any are scheduled every six years, with presidents limited to that
client concerns. Keep maps handy and be ready to show CAPITAL six-year term.
clients where resort areas and popular vacations spots are Mexico City (CDMX)
located in relation to areas with known gang activity. THE ECONOMY
In addition to online product training, www. LANGUAGE Mexico has a free market economy that recently entered
visitmexicouniversity.com is a tool you may use to keep Spanish, though there are 68 original indigenous languages the trillion-dollar class. It contains a mixture of modern and
informed of current facts and information regarding travel spoken in the country, with 364 variations. outmoded industry and agriculture, increasingly dominated
to Mexico. Please return to this website for updated by the private sector. Recent administrations have expanded
information. MONEY competition in seaports, railroads, telecommunications,
Mexican peso. As of press time (2017), the exchange rate electricity generation, natural gas distribution, and airports.
VisitMexico.com is 19.12 pesos to $1.00 USD. (Rates vary, please consult a Despite global uncertainty and the potential for trade
currency calculator before you travel.) wars since 2017, Mexico’s economy remains diverse and
An educated traveler is a confident traveler: the more
fundamentally sound. Mining, manufacturing, automobiles,
information you can provide, the more confident
TIME ZONES petroleum, electronics/high tech, textiles and tourism are all
your clients will feel about going. At www.visitmexico.
Mexico has been using five main time zones since February developed industries.
com, we have created a platform with dazzling images,
2015:
spectacular videos and stimulating content where
you can create—and save—a curated, personalized • Zona Sureste (Southeast Zone) covers the state of HEALTHCARE
Quintana Roo (the equivalent of Canadian and U.S. Travelers are advised to contact their health insurance
experience and share it with your clients, and where you
Eastern Time) UTC -5 (No DST) company prior to their trip to inquire about coverage;
can also save plans and make reservations. It’s a one-
stop shop for an entire travel journey. And, in 2018, the • Zona Centro (Central Zone) covers the eastern Medicare is not accepted. Travel health insurance, though,
three-fourths of Mexico, including Mexico City, can be an option.
platform will include breathtaking 360º Virtual Visits that
Guadalajara and Monterrey (the equivalent of
will kick-start your clients’ Mexico experience.
Canadian and U.S. Central Time). UTC -6 (UTC -5)
• Zona Pacífico (Pacific Zone) covers the states of
Get Familiar Baja California Sur, Chihuahua, Colima, Nayarit, Time Zones in Mexico
Southeast Zone UTC -5
Experiencing Mexico for yourself can be one of your and Sinaloa (the equivalent of Canadian and U.S. Central Zone UTC -6 (UTC -5)
greatest resources! Take advantage of FAM trips and Mountain Time). UTC -7 (UTC -6) Pacific Zone UTC -7 (UTC -6)
Pacific Zone UTC -7
tradeshows, such as the yearly Tianguis Turístico, • Zona Pacífico (Pacific Zone) covers the state of Northwest Zone UTC -8 (UTC -7)
where you can literally get to know all of Mexico under Sonora. (the equivalent of Canadian and U.S.
one roof. If you’re familiar with regions and resorts you Mountain Time) UTC -7 (No DST)
want to sell, it’s just that much easier to advise your • Zona Noroeste (Northwest Zone) covers the state
clients where to go and have fun. You’ll also gather all of Baja California, including Tijuana (the equivalent
kinds of contacts and “insider tips” that you can use of Canadian and U.S. Pacific Time) UTC -8 (UTC -7)
to craft the perfectly tailored, unforgettable Mexico
vacation experience.
6
United States
Mexico
Climate Central Plateau
Due to higher elevations, this region has pleasant, spring-
Mexico has a wide variety of climactic conditions like conditions through much of the year. Rainfall is most
due to its size and diverse topography. More than half pronounced June through September. Cool and often cold
Low plains and
rolling hills the country is located south of the Tropic of Cancer, its evenings are common in winter.
Low intermountain terrain is complicated with varied altitudes (nearly half the
basins with hilly surface
country is over 5,000-feet [1,524-m] above sea level) and
Low-lying basins and ranges it’s influenced by the adjacent seas and oceans. Yucatan Peninsula
Central A large part of the country is dominated by the dry In this region, coastal proximity largely determines
High plateau with low
mountains and basins America Sonoran and Chihuahuan deserts. The central Mexican temperature and humidity. In summer, the Gulf and
Rugged mountains, Plateau experiences arid and semiarid conditions. In the Caribbean coasts stay cooler due to trade winds, while
escarpments and hills
southern region and the Yucatan Peninsula the situation interior jungles are hot and humid. Rainfall occurs from
is reversed: rainfall is plentiful, with states like Chiapas April–May and September–January, when temperatures
receiving over 150 inches (381 cm) of rain a year. soar into the 90s (32ºC). September and October bring
Geography There are two main weather seasons in the tropical the chance of hurricanes and, sometimes, prolonged
cloudiness. Winters are very pleasant.
regions: rainy and dry. A general rule of thumb place the
warmer rainy season from June through October, with
Mexico is a land of extremes, with a diverse and jumbled
geography that encompasses nearly every geological
the more temperate, drier weather occurring November Gulf Coast
through May. The coastal lowlands of the Pacific and This region is muggy with severe summer temperatures.
formation in the Western Hemisphere: high mountains,
Caribbean coasts experience tropical hurricanes from Rainfall increases significantly south of Tampico, where
volcanoes and canyons in the center of the country, vast
August through October. cold nortes (brisk northerly winds) often hit from September
deserts in the north, and dense jungles and rainforests
in the south and east. These extremes have made it the
country with the second-largest variety of ecosystems in Northern Baja
the world. Despite the desert landscape, this region resembles Mexicali
This North American country covers 758,449 square Southern California, with little rain, warm summers, and Tijuana
Nogales Ciudad Juarez
Desert
miles (1,964,375 sq km), making it the 14th largest country in mild winters. The Sea of Cortez side tends to be warmer Steppe
the world. It’s roughly one-fourth the size of the continental than the Pacific side of the peninsula. Warm Temperate (dry winters)
U.S. Chihuahua Nuevo
Laredo
Savannah
Warm Temperate Rain
Sixty percent of the country’s landmass is the mesa
Southern Baja
Loreto Matamoros
Monterrey
Tropical Rain Forest
central or central plateau. This highland area is bordered La Paz
This subtropical desert boasts over 350 days a year Mazatlan
to the east and west by mountain ranges (Sierra Madre Los Cabos
of sunshine, cool winter evenings, low humidity and Tampico Merida
Oriental and Sierra Madre Occidental, respectively), and to Puerto Cancun
refreshing sea breezes. Summer temperatures climb into Vallarta Guadalajara Veracruz
the south by a row of towering, widely spaced volcanoes. Mexico City
the low 100s (37ºC), but are generally cooler on the Pacific Manzanillo
Mexico stretches across 17 degrees of latitude and 30 Ixtapa Oaxaca
Ocean coast. Miles Acapulco
degrees of longitude, and shares 1,960 miles (3,155 km) Huatulco
of border with the U.S. to the north. Mexico also shares
a border with Guatemala to the south and Belize to the Northwest Coast
Southeast. This region is similar to Northern Baja, but with more rain
It has just over 6,800 miles of coastline (11,000 km), and stronger storm patterns.
and is touched by four major bodies of water:
• Pacific Ocean
• Gulf of Mexico
West Coast
Also known as the “Riviera,” this region has warm tropical
• Sea of Cortez (also called the Gulf of California)
weather year round. The months of November through
• Caribbean Sea
May are blessed with warm, dry days and balmy evenings.
The country is home to such geographical marvels as
The region has a pronounced rainy season (June-October)
the Copper Canyon of Chihuahua, which is four times larger
with heavy humidity, brief daily rain showers, and warm
than Arizona’s Grand Canyon; and its Yucatán Peninsula Annual Precipitation
temperatures. in mm
boasts more than 2,400 cenotes, or natural freshwater 120 3000
sinkholes. 80 2000
40 1000
16 400
7 8 200
o km 500
0 0
Getting Around Car Rental
Drivers must be 25 years of age, hold a valid driver’s license
Taxis and have a major credit card (otherwise you have to leave
Taxis are very reasonably priced (rates are government a large cash deposit). Renters are asked to approve two
regulated), though they are significantly cheaper inland charges—one for the rental and one to cover any damages.
than in beach destinations. Uber and Cabify are common This is normal procedure. Also, be aware that prices WO RLD C LASS MARI NAS
now in cities and resort destinations. Most hotels will quoted in dollars will be converted to pesos for payment,
tell you the authorized charge from point A to point B, so it’s best to obtain a rate quoted in pesos to start with.
but it’s always a good idea to ask how much the fare will kilometers). It is always better to take the toll roads
be to your destination before you get into the cab. Many Insurance rather than the older roads with no tolls.
drivers are also willing to negotiate a daily rate. Check with your credit card company to see what
From the airport you can generally choose a shared
van service or a private cab, but either way, purchase
they’ll cover in Mexico, but note they almost never
include liability. Note that deductibles can be quite high
Buses
your tickets from the well-marked taxi or van stands Mexico’s bus transportation system is so extensive one
(often as high as 5% of the cost of replacing the vehicle). can reach nearly every village by bus. They’re incredibly
inside the airport. Rates for shared vans are usually quite Before you drive off, thoroughly inspect the car (including
economical, though it will take longer to get to your cheap (roughly $6 USD per hour of transport for first-class
the spare tire) and take pictures with your cell phone of buses), and service is frequent and surprisingly prompt. The
destination. Return transportation can be arranged as its condition to be on the safe side.
part of the vacation package, through the hotel concierge buses themselves run the gamut, from sleek air-conditioned
or by asking the valet to call a cab. Primera Clase (First Class) Mercedes-Benz coaches to less
In bigger cities like Mexico City and Guadalajara, we Buying Gas expensive, less fancy Segunda Clase (Second Class) ‘livery’
highly recommend avoiding “gypsy cabs” and sticking Look for PEMEX stations (Mexico’s nationally owned service vans. We say go first class all the way—the price difference is
to radio cabs called by the hotel valet. station monopoly). Fuel is sold in liters (3.78 liters=one only about 15% more than second-class, and the comfort is
gallon). Fuel is also now available from competing well worth it. Look for companies offering Servicio Ejecutivo
international fuel stations. Mobil, BP and others are (Executive Class) with fully reclining seats with foot rests, Wi-
opening stations across Mexico, and selling fuel refined Fi, personal TV screens and on-board (clean) restrooms.
LANDS E ND , CABO SA N LUCAS There are numerous bus hubs around the country, but
outside of Mexico. It is customary to tip your service
attendant 5-10 pesos. (There is no self-service.) Fuel costs Mexico City has by far the largest operation. There are four
approx. $3.00 USD per gallon; 16-18 pesos per liter.
Roadside Assistance MEXICO BUS
The Ministry of Tourism operates the Los Ángeles INFORMATION WEBSITES
Verdes, the Green Angels, a group of uniformed, English-
speaking trained mechanics who drive around in pick-
up trucks with modern communication equipment and www.adogl.com.mx
automatic vehicle location services along designated www.odm.com.mx
routes, helping stranded travelers. The service is free, www.primeraplus.com.mx
including towing and mechanical assistance. However, www.etn.com.mx
parts needed to repair a vehicle and fuel or oil must be Mexico City Int’l Airport: www.aicm.com.mx
paid for. Tipping is a good practice. Within Mexico they
can be reached by dialing “078.” For the comfort and benefit of Mexico City airport
travelers, there are two bus terminals that operate
Driving Tips 24 hours a day, 365 days a year (www.aicm.com.
Avoid driving at night unless you’re on a major highway, mx). Different bus lines offer round-the-clock
and even then, avoid driving at night; watch for speed transportation to the main cities near Mexico
bumps (topes) and potholes; slow down at all railroad City. Destinations include Cuernavaca, Pachuca,
crossings; illegally parked vehicles are not treated lightly Puebla, Tlaxcala, Toluca, Querétaro, Córdoba and
by the authorities; always lock your car and always drive San Juan del Río.
the speed limit (mileage and speed limits are posted in
8
TAKING “EL TREN” AIR CARRIERS
Copper Canyon Tequila Train Aeromar Mayair
This is one of the Western Hemisphere’s great scenic The Tequila train offers a fascinating two-hour www.aeromar.us www.mayair.com.mx
and cultural journeys. The voyage through the Sierra passenger ride to the town of Tequila, where the
Tarahumara is one of Mexico’s most popular soft- legendary liquor is made. The trains move through Aeromexico TAR Airline
adventure attractions while also catering to hard- the rolling hills of Jalisco, past towering red rocks www.aeromexico.com https://tarmexico.com
core backpackers, day hikers, mountain bikers and and the UNESCO-listed endless fields of blue agave
naturalists. It’s also one of Mexico’s top attractions for plants, the source of tequila. Interjet Viva Aerobus
senior vacationers. More than 20,000 visitors travel the You can tour any combination of over 10 tequila www.interjet.com.mx www.vivaaerobus.com
route annually. distilleries such as Cuervo, Herradura or Sauza,
This utterly ingenious train route followed by “El both housed in 17th-century haciendas. The newly Magnicharters Volaris
Chepe” (the Chihuahua al Pacífico railroad) carries riders rebranded Tequila Herradura Express (www. www.magnicharters. www.volaris.mx/en
from sea level to an altitude over 7,920 feet (2,400 m), herradura.com) debuted in 2017. Departures (only on com.mx
starting from the Sea of Cortez’s port of Topolobampo Saturdays) are at 10 a.m. and return to Guadalajara
in Sinaloa through coastal plains, up and over the Sierra by 7:30 p.m., and include lunch, distillery tour, live
Madre mountain range, and then descending to the entertainment and more in the town of Amatitan. The
city of Chihuahua 406 miles (655 km) away. José Cuervo Express (www.mundocuervo.com) also the U.S. alone, an increase from the 124,679 received the
For more information see Chihuahua State Study departs from Guadalajara at 9 a.m. every Saturday previous year. Overall, the country saw an increase of 2.6
Guide or visit www.chepe.com.mx. and actually goes into the town of Tequila. million seats in flights from over 26 countries. (Of note is
Another fine outfit is Sinaloa-based Balderrama For more information see the section on Jalisco the fact there are a total of 35 countries with direct flights to
Tours. They operate five hotels along the route, rail in this course. Mexico.)
ticket sales, and fully commissionable packages for Major airports offer a wide variety of amenities and
agents. www.mexicoscoppercanyon.com or 1-800- facilities, with stores, bars and restaurants for passengers.
896-8196. Bigger facilities also include international franchises and
duty-free shops, and executive airline waiting lounges. Most
commercial airports offer WiFi, free or through access plans.
The market is currently very competitive with a wide range
major terminals in the north, south, east and west of the city Ferry Santa Rosalía operates passenger and car ferries of low-cost carriers offering reasonable prices, particularly
(one is a full-service station inside the Mexico City airport). between Santa Rosalía and Guaymas. There are cabins with on routes to popular destinations—including all of Mexico’s
More details on transportation options in Mexico can be bathrooms and handicap access. www.ferrysantarosalia.com beach resorts. Low-cost carriers like Aeromar, TAR Aerolíneas,
found by using the Google search function within the www. Yucatán Region: In the Yucatán Peninsula there are Calafia Airlines, MAYAir, Interjet, Volaris and Viva Aerobus have
visitmexico.com website. passenger ferries connecting several points. Trips below are extensive domestic routes; the latter three now operate in
daily and have frequent departures. select U.S. cities.
• Cancun to/from Isla Mujeres (30 minutes).
Train https://www.ultramarferry.com/en
(Note: This information was accurate when published but
There is no passenger rail service in Mexico, except of can change at any time.)
• Playa del Carmen to/from Cozumel (50 minutes)
course, the magnificent Copper Canyon line between
www.mexicowaterjets.com
Chihuahua and Los Mochis, and the Tequila Trail Train trip
• Port Chiquila to Isla Holbox (hole-bosh) 15 minutes TEQUI LA TRAI L TRAI N
from Guadalajara.
https://www.facebook.com/HolboxExpress
Ferries Air Travel
Baja: Between Baja and mainland Northwestern Mexico there
Mexico ranks 2nd in number of airports in North America and
are ocean-equipped ferries known as transbordadores. These
3rd in the world. It has a total of 76 airports: 13 major domestic
lines give priority to cargo trucks but also accommodate
and 63 modern international airports throughout the country,
visitors, either with or without vehicles. Regular ferry service
connecting key cities with international destinations in the U.S.,
operates between La Paz and Topolobampo, and La Paz and
Canada, Europe and Asia.
Mazatlán. These ferries are operated by Baja Ferries (www.
In 2017, 132,428 flights were registered to Mexico from
bajaferries.com).
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DESTINATIONS SETTING ATMOSPHERE ATTRACTIONS ACTIVITIES
Acapulco X X X X X X X X X X
Cancún X X X X X X X X X X X
Chihuahua State X X X X X X X X X X
Coahuila State X X X X X X X
Copper Canyon X X X X X X
Cozumel X X X X X X X X
Cuernavaca X X X X X X X X X X X
Guadalajara/Chapala X X X X X X X X X X X X X
Guanajuato X X X X X X X X X X X
Guaymas X X X X X X
Hidalgo State X X X X X X X X X X
Huatulco X X X X X X
Ixtapa/Zihuatanejo X X X X X X X
La Paz X X X X X X X
Loreto X X X X X X X
Los Cabos X X X X X X X X X
Manzanillo X X X X X X X
Mazatlán X X X X X X X X X
Mérida X X X X X X X X X X X X X
Mexico City X X X X X X X X X X X X X X X
Michoacán State X X X X X X X X X X X
Monterrey X X X X X X X X X X X
Oaxaca City X X X X X X X X X
Puerto Escondido X X X X X
Puerto Vallarta X X X X X X X X X X
Riviera Maya X X X X X X X X X X
San Miguel de Allende X X X X X X
Sonora State X X X X X X X X X X X
Tamaulipas State X X X X X X X X X X X X
Tampico X X X X X X X X X
Taxco X X X X X
Veracruz State X X X X X X X X X X X X X X
Zacatecas State X X X X X X XWhy Mexico? Affordability
• Mexico offers competitive prices in hotels, and
Pricing
There’s really no shortage of answers. Here are a few key food and beverage. Mexico’s hoteliers generally work on two seasons: High
selling points that might give you a clearer picture of just • The pound sterling, the euro, and the U.S. and (Dec.15 through Easter) and Low (the rest of the year). Look
what this magical country has to offer: Canadian dollars are trading higher than the for the best bargains in late spring, summer and fall.
Mexican peso. Recommendation: It is common for properties to offer
low-season pricing for the first three weeks of January (a
Connectivity
• Mexico has 63 international airports. Appeal to Niche Clients traditionally slow travel period). Enjoy the great weather at
• Sun and beach reduced pricing!
• In 2016 there were 124,679 flights between the
U.S. and Mexico; in 2017 the number increased to • Romance
132,428. • Adventure and nature
• Over 2.6 million new seats were added in 2017 on • Medical and wellness CO LO NI AL SPLENDO R
international flights from over 26 countries. • LGBT
• There are 35 countries with direct flights to Mexico. • Cruises
• Culture
• MICE (meetings, incentives, conventions, and
Wide Range of Tourism Products exhibitions)
• Archaeology – largest number of heritage sites on
the American continent with 187 sites open to the
•
public
Colonial cities, history and architecture –
When To Go
includes 111 Pueblos Mágicos Mexico is a year-round destination. Take these factors
• Beaches – year-round warm-water beach into account when planning a visit.
destinations
• Diverse cuisine – declared an Intangible Cultural
•
Heritage of Humanity
Enormous biodiversity – country with the 2nd
Weather
largest variety of ecosystems in the world and Contrary to popular impressions about south of the
home to an estimated 12% of all animal species border travel, Mexico does not experience true “reverse”
• Major cosmopolitan and cultural centers – weather seasons from those of Europe, northern Asian,
Mexico City, Guadalajara and Monterrey the U.S. and Canada. Summers (June to September) at
• Accommodations – over 320,000 rooms in four- Mexico’s beach resorts are generally quite hot and humid,
and five-star properties that range from villas and while winter (December to March) travelers to inland cities
boutique hotels to all-inclusive beachfront resorts can experience cool and even cold weather.
• 68 indigenous language groups Recommendation: Head to beach resorts from How To Get There
November-April and inland cities from May-October.
By Air
R IVIE RA N AYA R I T Holidays & Peak Periods Aeroméxico is the country’s leading domestic airline,
and there are a good number of low-cost national carriers,
including Interjet, Volaris, Viva Aerobus, Aeromar, TAR
Both U.S. and Mexican holidays impact travel Aerolíneas, Calafia and MayAir, some of which also offer
flow to Mexico’s beach resorts. U.S. Thanksgiving, international flights to major hubs in the U.S.
Christmas, Easter (Semana Santa [Holy Week]) U.S. and Canadian carriers include American Airlines,
and summer (July and August) are traditionally United Airlines, Delta Airlines, Southwest Airlines, Alaska
the busiest times for beach resorts. Airlines, Westjet, Air Canada, Sunwing, Jet Blue, Air Transat,
Recommendation: Travel in early November, Frontier Airlines, Spirit Airlines, Sun Country Airlines and
mid-December or early January—the weather is Virgin America.
great and crowds are smaller. European carriers include Iberia, Air France, Thomson
Airways, Lufthansa, British Airways, KLM, Thomas Cook
11MEXICO HUASTEC
TEOTIHUACAN
CHICHÉN
TAJÍN UXMAL ITZÁ
TOTONAC
VALLEY
OF
TEOTIHUACÁN MEXICO
Airlines, Condor Flugdienst, Air Europa, Alitalia, Virgin mixed World Heritage Sites worldwide. CHOLULA MAYA
XOCHICALCO
Atlantic Airways, Evelop Airlines, Wamos Air, Eurowings, XL The Archipélago de Revillagigedo is the latest to join
Airways France, Air Berlin, Edelweiss Air, Orbest, Neos Air, this illustrious list (2016) and one of the few natural sites on ZAPOTEC
PALENQUE
TUIfly Belgium, Blue Panorama Airlines, Jetairfly, Finnair, it. A group of four volcanic islands with a unique ecosystem, MONTE
OLMEC TOLINÁ
TUIfly Netherlands and Flexflight. the area was declared a marine reserve and national park of ALBÁN
Asian carriers include All Nippon Airways and China Mexico by President Enrique Peña Nieto in 2017 to protect
Southern Airlines. it against commercial fishing, mining and construction of
new hotels. Dubbed the “Galapagos of North America,” the PACIFIC OCEAN CENTRAL AMERICA
archipelago shows no evidence of human habitation prior
By Sea to its discovery in the 16th century by Spanish explorers.
Mexico is the number-one cruise destination in the world,
The area is about 240 miles (390 km) southwest of Cabo
offering service to 17 ports from the Pacific to the Gulf
San Lucas.
of Mexico and the Caribbean. Cruise ships also offer an
excellent way to see Mexico’s coastal resorts. MEXICO
Basically, Mexico cruises can be broken into two types:
Transcanal Cruises: These usually begin and/or
Pueblos Mágicos Tampico
Merida
end in Los Angeles and stop in several Mexican ports
Mexico’s Pueblos Mágicos, or Magical Towns, are one more
of call (usually Los Cabos, Puerto Vallarta, Huatulco, or Guadalajara
extraordinary reason to visit this country.
Zihuatanejo) en route to Panama. All stop at Acapulco, the Mexico
Launched by the Ministry of Tourism in 2001, the Uruapan City
Mexican “cruise hub” of the Pacific.
Pueblos Mágicos program was designed to increase
Mexico Cruises: These are normally seven-day cruises
tourism to towns that have a particular religious, scenic or
beginning in Los Angeles, San Diego or Acapulco. Common
historic value with the intention of diversifying the country’s
stops include Los Cabos, Mazatlán, Puerto Vallarta, and Oaxaca
tourism offer, thus reducing its heavy reliance on the sun-
Zihuatanejo. The Sea of Cortez features “naturalist” cruises.
and-sand destinations. 50-80% of total population
The Yucatán peninsula ports of Cozumel and Majauhal speaks Native American Languages CENTRAL
Currently there are 111 Pueblos Mágicos on the list. AMERICA
(Costa Maya) are Mexico’s most popular cruise ports. Over 80% of total population
These are quaint, culturally rich towns dotting the entire speaks Native American Languages
Cozumel received 3.6 million cruise travelers in 2016, while
country that, thanks to an influx of federal funds and
Majahual welcomed 674,000, for a grand total of 4.3 million
promotion, are now visitor-friendly destinations that
cruise passengers in those two ports alone.
welcome tourists with their authentic Mexican charm.
complex mathematics, and calendrics—not to mention
While promoting culture is the program’s primary focus,
breathtaking, monumental architecture.
UNESCO World Heritage local eco-tourism, adventure tourism and rural tourism
attractions are also taken into consideration.
Among them:
• Truncated, stepped pyramids made of carved
Sites TIP: These special places have the infrastructure and
connectivity (via air or ground transportation) to be an easy
stone
• Ball courts
add-on to a client’s beach itinerary.
Mexico has 34 World Heritage Sites recognized by • Steam baths
UNESCO, placing it 1st in Latin America and 7th worldwide • Elaborate burial chambers
in terms of the number of sites. Of these, 27 are cultural
sites, 6 are natural sites and 1 is considered a “mixed” site
Pre-Columbian •
•
Hieroglyphic writing
Positional numeration and advanced mathematics
(meaning it has pronounced cultural and natural attributes). • Intricately painted, screen-style folded books (or
Mexico has 3,000 years of pre-Hispanic heritage under
The latter comprises the ancient Maya city and protected codices)
its belt, which left it with more than 200,000 known
tropical forests of Calakmul, Campeche. There are just 32 • Use of a solar year of 18 months, each with 20 days
archaeological sites, of which only 187 have been
(plus five days at the end of each year; totaling 365
excavated and restored and are open to the public. These
days)
have become windows into Mexico’s incredible past for the
• Use of a 52-year “century”
millions of visitors they attract every year, while others still
• Highly developed astrological knowledge
lie buried or hidden deep in the jungle, beckoning the more
• Masterful artistic expression in pottery, stone
adventurous souls for Indiana-Jones-style experiences.
carving, weaving and painting
The native achievements of Mexico’s pre-Columbian
One of the best ways to explore these cultural treasures
societies are extraordinary, defining a truly advanced
is to visit Mexico’s pre-Columbian World Heritage Sites.
culture, capable of producing writing, great works of art,
Mexico has 12 such designated sites on page 14.
12
CA LAK MULR. Archaeological Zone of Paquime, Casas
Grandes
S. Historic Monuments Zone of
Tlacotalpan
World Heritage Sites T. Archaeological Monuments Zone of
Xochicalco
U. Historic Fortified Town of Campeche
Tijuana V. Ancient Mayan City of Calakmul,
Campeche
Ensenada 6 W. Franciscan Missions in the Sierra Gorda
San Rock Point/ Ciudad of Queretaro
Felipe Puerto Peñasco
Nogales Juárez U N I T E D S T A T E S X. Luis Barragan House and Studio
Y. Islands and Protected Areas of Gulf of
California
R Z. Agave Landscape and Ancient Industrial
Bahía
Kino Hermosillo Facilities of Tequila
1. Central University City Campus of the
Chihuahua UNAM
Se
2. Monarch Butterfly Biosphere Reserve
a
Guaymas 3. Protective town of San Miguel and the
of
M L Nuevo Sanctuary of Jesus de Nazareno de
Co
Alamos Laredo
Divisadero Atotonilco
rté
4. Prehistoric Caves of Yagul & Mitla
s
Monterrey 5. Camino Real de Tierra Adentro
Loreto
Los Mochis Torreón Matamoros
Gulf of Mexico 6. El Pinacate and Gran Desierto de Altar
Biosphere Reserve
7. Aqueduct of Padre Tembleque Hydraulic
La Paz Culiacán Durango Ciudad System
Victoria
Y 8. Archipiélago de Revillagigedo
Todos Santos
Mazatlán
Los Cabos San
Zacatecas
K Luis
Potosí
Tampico
Tepic
5San Miguel de Progreso Isla
Mujeres
Pa
Mérida Cancún
Allende J H
A. Historic Center of Mexico City and Guanajuato W P Playa Cozumel
cif
Xochimilco 8 G 3 Querétaro del
B. Historic Center of Oaxaca and Puerto Vallarta Guadalajara
O 7 U
Carmen
Z Campeche
Q Pachuca
ic
Archaeological site of Monte Alban Morelia 1 X F
2 Mexico City Jalapa
C. Historic Center of Puebla I Toluca
Oc
D. Pre-Hispanic City and National Park of Colima E A C Puebla Veracruz
Cuernavaca T N
ea
Manzanillo
Palenque S Tlacotalpan
Cuautla V
E. Pre-Hispanic City of Teotihuacan Tehuacan Villahermosa
Caribbean
n
F. Sian Ka’an Huajuapán D
G. Historic Town of Guanajuato and
Ixtapa
Zihuatanejo Taxco Oaxaca 4
Tuxtla
Gutierrez San
Sea
adjacent mines B Cristóbal
de las Casas
H. Pre-Hispanic City of Chichen-Itza Acapulco
I. Historic Center of Morelia Tehuantepec
J. Pre-Hispanic City of El Tajin Puerto Escondido Huatulco C E N T R A L
K. Historic Center of Zacatecas
L. Rock Paintings of the Sierra de San A M E R I C A
Francisco
M. Whale Sanctuary of Vizcaino
N. Earliest 16th Century Monasteries on the
slopes of Popocatepetl
O. Historic Monuments Zone of Queretaro
P. Pre-Hispanic Town of Uxmal
Q. 13
Hospicio Cabañas, GuadalajaraWorld Heritage Sites in Mexico
UNESCO WORLD HERITAGE SITE (STATE) NEAREST MAJOR HELP SELL WEB RESOURCE
AIRPORT (CODE)
ANCIENT PRE-HISPANIC
Pre-Hispanic City and National Park of Villahermosa (VSA) Most spectacular of all Mayan sites; part of tour itinerary between www.turismochiapas.gob.mx
Palenque (Chiapas State) Tabasco and Chiapas States
Historic center of Mexico City and Xochimilco Mexico City (MEX) One of world’s grandest cities; beautiful restoration and www.mexicocity.gob.mx
(Federal District) refurbishment of both sites
Pre-Hispanic City of Teotihuacan (Mexico State) Mexico City (MEX) Must-see day trip from Mexico City www.turismo.edomex.gob.mx
Pre-Hispanic City of Chichén Itzá (Yucatán Mérida (MID) May become one of New Seven Wonders of the World; visitor www.mayayucatan.com
State) impact affecting site
Pre-Hispanic City of El Tajín (Veracruz State) Veracruz City (VER) Spectacular, little-visited site with surrounding Veracruz State www.visitmexico.com
attractions (eco/cultural/historic)
Rock Paintings of The Sierra de San Francisco Loreto (LTO) Remote, fragile site; rupestrian murals date to 100 B.C.; special www.loreto.com
(Baja Calif. Sur State) permits required to visit
Pre-Hispanic Town of Uxmal (Yucatán State) Mérida (MID) Visit in late afternoon and stay for light/sound show www.visitmexico.com
Campeche (CPE)
Archaeological Zone of Paquimé Casas Chihuahua City Satellite of American Southwest Pueblo-Oasis culture; www.mayayucatan.com
Grandes (Chihuahua State) (CUU) littlevisited but worth the trek; pottery from nearby Mata Ortiz of
special note
Archaeological Monuments Zone of Xochicalco Mexico City (MEX) Awesome hilltop site with caves, remarkable stone carvings, ball www.morelostravel.com
(Morelos State) courts; easy drive from Cuernavaca
Ancient Maya City of Calakmul (Campeche Campeche City Remote jungle-shrouded site where Mayan society reached its www.campechetravel.com
State) (CPE) pinnacle
Historic Center of Oaxaca and Archaeological Oaxaca City (OAX) Mexico’s most endearing and culturally rich State; fully- www.visitmexico.com
Site of Monte Albán (Oaxaca State) recovered from 2006 protests
Prehistoric Caves of Yagul and Mitla, Central Oaxaca City (OAX) Two pre-Hispanic archaeological complexes and a series of www.visitmexico.com
Valley of Oaxaca (Oaxaca State) prehistoric caves and rock shelters housing the earliest known
evidence of domesticated plants (including corn) in the Americas.
CULTURAL/NATURE
Central University City Campus of the UNAM Mexico City (MEX) Unique example of 20th century modernism. Built by over 60 www.unam.mx
architects, engineers, artists.
Luis Barragán House and Studio (Mexico State) Mexico City (MEX) Showpiece of Mexican architecture. Stay at nearby Camino www.mexicocity.gob.mx
Real Hotel and take tour
Islands and protected areas of the Gulf of La Paz (LAP) Nature cruises, sea kayaking, sailing are best options to http://visitbajasur.travel/en/
California Loreto (LTO) experience world’s aquarium
Whale Sanctuary of El Vizcaino La Paz (LAP) Close-up encounters available during winter months; take daytrip www.visitloscabo.org
(Baja California Sur State) Loreto (LTO) from Los Cabos via Aero Calafia
Archipiélago de Revillagigedo Puerto Vallarta (PVR) Remote cluster of islands of pristine, endemic wildfife, plants and http://whc.unesco.org/en/statesparties/mx
migrating species.
Sian Ka’an Biosphere Reserve (Quintana Roo Cancun (CUN) Remarkable Caribbean ecosystem and Mayan cultural www.rivieramaya.com
State) experience; visit site with Community Tours Sian Ka’an
14World Heritage Sites in Mexico
UNESCO WORLD HERITAGE SITE (STATE) NEAREST MAJOR HELP SELL WEB RESOURCE
AIRPORT (CODE)
Monarch Butterfly Biosphere Reserve Mexico City (MEX) 563 sq.km reserve protects key overwintering sites for the www.michoacan-travel.com
(Michoacan State) monarch butterfly. The overwintering concentration of butterflies
in the property is a superlative natural phenomenon.
SPANISH COLONIAL
Village of Tequila (Jalisco State) Guadalajara (GDL) Easy side trip from Puerto Vallarta or Guadalajara; take Tequila www.tequilajalisco.gob.mx
Express train from Guadalajara on weekends
Historic Center of Puebla (Puebla State) Puebla City (PBC) Grand Spanish city with rich religious monuments, art, cuisine, www.visitmexico.com
talavera pottery, and nearby ancient ruins; take bus from MEX
Airport direct to Puebla
Historic Town of Guanajuato and Adjacent Guanajuato City 16th century mining town clinging to ravine; underground www.guanajuato-travel.com
Mines (Guanajuato State) (BJX) roads, fine Baroque architecture, university town with
worldrenowned Festival (October); easy air access
Historic Center of Morelia (Michoacán State) Morelia City (MLM) Wonderfully restored 16th Century city with picturesque www.visitmexico.com
countryside, indigenous culture, comfortable accommodations
Historic Center of Zacatecas (Zacatecas State) Zacatecas City Eye-popping high plateau setting; 16th century mining town with www.visitmexico.com
(ZCL) architecture, mines, museums, cowboy culture
Earliest 16th-Century Monasteries on the Mexico City (MEX) On the slopes of a dormant volcano, 14 Monasteries exhibiting www.morelostravel.com
slopes of Popocatépetl (Puebla and Morelos diverse architectural styles
States)
Historic Monuments of Querétaro (Querétaro Mexico City (MEX) Founded in 1531, the downtown area has preserved its www.venaqueretaro.com
State) Querétaro (QRO) colonial core with walking arcades, splendid architecture and
several museums
Hospicio Cabañas in Guadalajara (Jalisco State) Guadalajara (GDL) Historic cultural center and former orphanage in downtown www.visitmexico.com
historic district; ceiling blazoned with Orozco murals
Historic Monuments Zone of Tlacotalpan Veracruz (VER) Urban layout and architecture represent a fusion of Spanish and www.visitmexico.com
(Veracruz State) Caribbean styles
Historic Fortified Town of Campeche Campeche City Walled historic port city with 17th century fortifications, www.campechetravel.com
(Campeche State) (CPE) museums, and nearby Mayan/cultural sites
Historic Missions of the Sierra Gorda (Querétaro Mexico City (MEX) Site exhibits joint creative efforts of missionaries/Indios during www.venaqueretaro.com
State) the evangelization of central and northern Mexico
Protective town of San Miguel and the Guanajuato City San Miguel de Allende is an early example of a rational territorial www.guanajuato-travel.com
Sanctuary of Jesús Nazareno de Atotonilco (BJX) and urban development in the Americas, related to the
(Guanajuato State) protection of one of the main Spanish inland roads.
Camino Real de Tierra Adentro: 2,600 km long; Mexico City (MEX) The Royal Inland Road, also known as the Silver Route. 55 sites www.visitmexico.com
(Nine Mexican States) and five existing World Heritage sites lying along a 1400 km
section extending from Mexico City to Texas and New Mexico.
Aqueduct of Padre Tembleque Hydraulic Mexico City (MEX) This 16th century aqueduct encompasses a water catchment http://whc.unesco.org/en/statesparties/mx
System (Mexico & Hidalgo States) area, springs, canals, distribution tanks and arcaded aqueduct
bridges. It’s the highest single-level arcade ever built in an
aqueduct.
1516
CH ILES EN NOGADA
• ¿Zona de No Fumar? Smoking is banned in all
TEQUILA AND MEZCAL restaurants in Mexico.
• Mexico has very good international dining, from
Italian to Japanese to Lebanese.
The national spirit of Mexico is distilled from the • Be prudent buying from street vendors. Most
fermented juice of the crushed, pineapple-like base have good food at bargain prices, but one bad
of the blue agave cactus. Tequila is native to the taco can cost you dearly. If the stall or cart attracts
State of Jalisco and enjoys protected Denomination a crowd, that’s a good sign.
of Origin Status. It’s believed it was first distilled in • Dining prices have risen in the past few years.
the 18th century. Tastes range from harsher white
While resorts are more costly than inland cities,
tequilas (known as blancos and used in mixed drinks)
expect better values and prices when comparing
to darker añejos that have mellow, brandy-like
qualities. It’s ever-growing popularity means there
Mexico to other leisure destinations. Nearly all
are now over 600 individual brands of tequila on menus will include 6%/11% IVA tax.
the market. Note that for Mexico’s finer tequilas it’s • The typical day of meals in Mexico goes
common to pay $20-$30 USD per shot. The smokier something like this: a hearty breakfast of fresh fruit,
mezcal, also distilled from the agave plant and with its eggs, juice, pan dulce (sweet rolls), hot chocolate
own Denomination of Origin Status recently granted or coffee whenever you roll out of bed; a satisfying
for Puebla, is also enjoying a huge surge of popularity lunch around 1-3 p.m. (more like our dinner);
with mixologists and lovers of exotic spirits. appetizers and drinks about 8 p.m., followed by
Dining in Mexico •
dinner between 9 and 10 p.m.
Meals take longer in Mexico, since service is
Declared an Intangible Cultural Heritage of Humanity by MEXICO’S WINES often slower and Mexicans enjoy long, lingering
UNESCO, Mexican cuisine is delightfully diverse, strongly meals. Keep in mind the check (la cuenta) is never
regional and almost always bold (although not necessarily brought until it is asked for, and then you can
hot) in flavor. Mexico’s varied climatic zones and dramatic Several states in Mexico grow grapes in significant expect to wait a while for your change. Be patient...
topography cause ingredients to vary widely from region quantities, including Baja California, Sonora, You’re on vacation!
to region, limiting the “homogenization” of dishes. Basically, Coahuila, Durango, Zacatecas, Aguascalientes,
what’s a favorite on the coast may be unavailable further Querétaro, Guanajuato, San Luis Potosí and Nuevo
inland. Herein lies the allure of dining in Mexico. León. Mexicans consume less than half a bottle MEXICAN CUISINE
Remember, Mexican cuisine (much like its history) has of wine per person per year, a fraction of what RECOGNITION
been strongly influenced by foreign countries. Spanish, consumers drink in countries that have a love
French and North American practices intermingled with affair with the grape—the country still produces
the nation’s pre-Columbian culinary heritage. The result far more tequila and beer. But wine consumption Traditional Mexican cuisine is part of UNESCO’s
has been a rich blend of dishes that are copied and envied is, indeed, increasing, buoyed by a taste for fine World Heritage List for “Intangible Cultural
around the world. Advise your clients to ask what the local wine among Mexican professionals and Baja’s Heritage”. The honor put Mexico’s gastronomy
regional dishes are and choose one of them when dining award-winning homegrown industry. on an elite list of traditions, practices and rituals
out. that encourage intercultural dialogue and
As to ingredients, the world can thank Mexico and shared identity. It is one of the first cuisines or
Central America for beans, corn, squash, tomatoes, jicama, national food offering to be declared a part of
culture of each area. These extraordinary gourmet trails
chocolate, avocado, papaya, guava, vanilla, dozens of UNESCO’s World Heritage and was officially
include the Mezcal Route of Zacatecas, the Coffee Route in
spices, and, of course, chili peppers. Denomination of recognized on November 16, 2010.
Chiapas, and the Wine and Cheese Route through the state
Origin Status has been awarded over the years to numerous Our traditional Mexican dishes reflect a
of Querétaro, among others.
Mexican products, including tequila, mezcal, charanda (a comprehensive cultural model of farming,
kind of rum), sotol (clear distilled spirit), the ataulfo mango, community and ancestral practices, and culinary
coffee from Veracruz and Chiapas, bacanora (an artisanal Dining Tips techniques. Native ingredients such as tomatoes,
alcoholic beverage), vanilla from Papantla, habanero • Choosing a Restaurant: Use the same judgment squashes, avocados, cocoa and vanilla make
peppers, Morelos rice and cacao from Grijalva. and common sense you’d use back home—if the up some of the basic staples of Mexican cuisine
There are several gastronomic routes to help you and place is full, there’s probably a good reason. Don’t and help create many of the states’ regional and
your clients savor the best of Mexico’s gastronomy while be afraid to venture from the hotel. Expensive national identities.
immersing yourselves in the landscapes, tradition and doesn’t always mean better.
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