Summer STYLE GUIDE - Branding Merchandise
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Summer STYLE GUIDE 1-800-466-4428
Summer Color Trends
M AG EN TA B UB B LEGU M TANGER I NE ME LLOW YE LLOW CITRON
Products Left to Right: Sportsman SP400, LAT 3537, Products Left to Right: Independent Trading Co. PRM4500TD, Products Left to Right: Comfort Colors 1566, Comfort Colors Products Left to Right: Next Level 6240, Independent Trading Products Left to Right: Comfort Colors 9360, Richardson
Carmel Towel Company C3060P, Mega Cap 6990, Richardson 112P, Gildan 64000, Rabbit Skins 4424, Q-Tees 1717, Richardson 115, Comfort Colors 9330, Comfort Colors Co. PRM50STPD, Carmel Towel Company C3060S, Q-Tees 115, Dyenomite 650DR, Dyenomite 650DR, BELLA +
Q-Tees Q800, Comfort Colors 6014, Next Level QTB6000, Q-Tees Q4500, Rabbit Skins 4424, Next Level 6733 4410, Independent Trading Co. PRM50STPD, Comfort Colors Q1000, Next Level 1533, Valucap VC300A, Comfort Colors CANVAS 3501, J. America 8685, Independent Trading Co.
1540, Dyenomite 200CY, SOCCO SC100 1717, Rabbit Skins 4491 1745, Independent Trading Co. PRM4500 PRM50STPD
2 3
7481S CD400 SP450
Next Level Champion Sportsman
Women’s Long Sleeve Modest Crop Garment Dyed Crewneck Sweatshirt Tie-Dyed Bucket Cap
Why Influencers
Should Sell Merch:
> Increase brand
awareness
> Boost brand affinity
1070 EXP54LWZ
Alternative Independent Trading Co.
Cotton Jersey Go-To Tee Unisex Lightweight Windbreaker Full-Zip Jacket
> Develop strong follower
relationships
> Promote brand image
> Supplement other
marketing strategies
fan Source: Influencer
MERCH
Marketing Hub
SP400 SC100
Sportsman SOCCO
Tie-Dyed Dad Cap USA-Made Striped Crew Socks
4
Products Left to Right: YP Classics 6245CM, Independent Trading Co. PRM4500TD, Alternative 1070, Independent Trading Co. PRM50PTTD, Sportsman SP08, SOCCO SC100 5
“TikTok has recently
become our new favorite
place to discover of-the-
moment fashion trends.”
Source: purewow.com
1566 67000 PRM4500TD PRM50PTTD 3719
Comfort Colors Gildan Independent Trading Co. Independent Trading Co. BELLA + CANVAS
Garment-Dyed Sweatshirt Softstyle CVC T-Shirt Midweight Tie-Dyed Hooded Sweatshirt Tie-Dyed Fleece Pants Unisex Sponge Fleece Hoodie
IND20SRT 8802 SP08 8882 3501 5033
Independent Trading Co. Liberty Bags Sportsman BELLA + CANVAS BELLA + CANVAS Next Level
Midweight Fleece Shorts Recycled Zipper Tote 8” Knit Beanie Women’s Flowy Cropped Tee Unisex Jersey Long Sleeve Tee Women’s Festival Tank
“When considering the merch you want to sell, your
audience is your best friend. What will they actually
wear and use? What will they be proud to show off
in public? That’s the merch you want to sell.”
Source: Influencer Marketing Hub
2400 5773 A372 6245CM
Gildan Liberty Bags adidas YP Classics
Ultra Cotton® Long Sleeve T-Shirt That’s So 90’s Fanny Pack Mèlange Tech T-Shirt Dad’s Cap
6 7
8809 9575RT T52
BELLA + CANVAS Alternative Boxercraft
Women’s Flowy High-Neck Tank Eco-Teddy Champ Crewneck Sweatshirt Women’s Twisted T-Shirt
W17122 3301 5030
MV Sport BELLA + CANVAS Next Level
Women’s Angel Terry Nora Pullover Unisex Sueded Tee Women’s Festival Scoop
elevated
8
BASICS 3003
BELLA + CANVAS
Jersey Curved Hem Tee
8706
J. America
Ripple Fleece Hooded Sweatshirt
200CR
Dyenomite
Crystal Tie-Dyed T-Shirt
9
Products Left to Right: MV Sport W17122, Alternative 9575RT, Alternative 43130, Dyenomite 200CR, J. America 8706, Next Level 5030
Employee Appreciation
1970e1 A303 A324
Alternative adidas adidas
Eco-Jersey Full-Zip Hoodie Heathered Backpack 3-Stripes Chest Sport Shirt
>
4424 1976L FQ01
Rabbit Skins PRIM + PREUX Boxercraft
Infant Fine Jersey Bodysuit Women’s Preux Piqué Top Everest Blanket
Don’t forget your
“ Working from home has blurred the lines between
little office mates!
workwear and athleisure, creating yet another hybrid:
WORK from home
garments that allow you to do it all – take a Zoom call,
work out and go to the grocery store.”
Source: ASI
10
Products Left to Right: Boxercraft FQ01, Richardson 115, Alternative 1970e1, adidas A492, Gildan 67000L, BELLA+CANVAS 3001CVC, Burnside 8800 11
Home Office Virtual Events
A600P W198306 GDH400 Q125300 115 3094
adidas Weatherproof ComfortWash by Hanes Q-Tees Richardson Alternative
Poly Textured Performance Cap Women’s Vintage Brushed Flannel Solid Shirt Garment Dyed Unisex Crewneck Sweatshirt 14L Shopping Bag Low Pro Trucker Cap Women’s Slinky Jersey Tank
67000L 9290 B940 SC100 3001CVC 3537
Gildan Burnside Champion SOCCO BELLA + CANVAS LAT
Softstyle Women’s CVC T-Shirt Peached Printed Poplin Short Sleeve Shirt Women’s Everyday Performance Leggings USA-Made Striped Crew Socks Unisex CVC Jersey Tee Women’s Football V-Neck Fine Jersey Tee
Comfort, style, and
Virtual event kits are about connecting with the recipient.
professionalism
are key for those > What is the intent of the kit? What message do you want to send to the recipient?
virtual meetings! > How do you want them to view your company?
> How are you fostering a sense of connection with the other attendees in a virtual world?
L07 A492
Boxercraft adidas
Women’s Cuddle Fleece V-Neck Hooded Pullover 3-Stripes Competition Quarter-Zip Pullover
12 13
8644 6682 6932
J. America BELLA + CANVAS LAT
Varsity Fleece Colorblocked Hooded Sweatshirt Women’s Racerback Cropped Tank Retro Ringer Fine Jersey Tee
1745 SC300 0814
Comfort Colors SOCCO BELLA + CANVAS
Colorblast Heavyweight T-Shirt USA-Made Checkered Crew Socks FWD Fashion Women’s High Waist Biker Shorts
90’s Essentials:
90’S
> Biker Shorts
> Garment/Tie-Dyed Everything
> Fanny Packs
> Iconic/Classic/Vintage Brands
> Crop Tops
14
Products
influence
Left to Right: BELLA+CANVAS 0814, Comfort Colors 1745, BELLA+CANVAS 6682, J. America 8644, SOCCO SC300, Puma PSC1043
PSC1043
Puma
Fanny Pack
S149
Champion
Reverse Weave® Crewneck Sweatshirt
> Retro Stripe Details
> High Socks
15
Backyard Entertainment
4430 6130 6930
Rabbit Skins LAT LAT
Infant Baseball Fine Jersey Bodysuit Youth Baseball Fine Jersey Baseball Fine Jersey Tee
Three-Quarter Sleeve Tee
193910 Q4350 FT001SC
Weatherproof Q-Tees Liberty Bags
Vintage Hooded Rain Jacket Full-Length Apron with Pockets Slim Can Holder
outdoor summer “Americans have placed a greater emphasis
on the “outdoor” lifestyle, as consumers seek
ESSENTIALS
refuge and socially distant-friendly activities”
INDBKTSB
Source: npd.com
Independent Trading Co.
Special Blend Blanket
Products Left to Right: Columbia 191010, Independent Trading Co. SS1000, Weatherproof 193910, Comfort Colors 1717, Independent Trading Co. INDBKTSB,
16Game GB400, Alternative 1091
The 17
Road Trip Merch Beach & Resort Wear
6990 191010 8800 GB400 R65 3394
Mega Cap Columbia Burnside The Game Boxercraft MV Sport
Herringbone Trucker Cap Falmouth™ 21L Backpack Fleece Joggers Ultralight Booney Women’s Relay Shorts Pro-Weave Beachcomber Bag
SS1000 1717 1533 QV3060 3523 9371
Independent Trading Co. Comfort Colors Next Level Q-Tees LAT Burnside
Icon Unisex Lightweight Loopback Garment-Dyed Heavyweight T-Shirt Women’s Ideal Racerback Tank Velour Beach Towel Women’s Fine Jersey Racerback Tank Dress Diamond Dobby Board Shorts
Terry Hooded Sweatshirt
Get creative
and have fun “2021 is the Year of the Road Trip”
with decoration
Source: prnewswire.com
locations!
153389
Columbia
Watertight™ II Jacket
18 Source: Freepik.com. 19987 4120 X210P
Anvil Badger Imperial
Lightweight Hooded Long Sleeve T-Shirt B-Core Sport Shoulders T-Shirt The Original Performance Cap
5602 A313 9360
C2 Sport adidas Comfort Colors
Women’s Quarter-Zip Pullover Horizontal 3-Stripes Gym Sack Garment-Dyed Heavyweight Tank Top
“As virtual races
became commonplace,
organizers and sponsors
alike investigated mail-
/5kk MERCH
friendly promotional
20
races/5
races
Products Left to Right: Imperial X210P, Anvil 987, Badger 4120, Badger 1930, C2 Sport 5602, Badger 0301
1930
Badger
B-Core 3-Ply Mask
0301
Badger
Wide Headband
goods for the “swag bag.””
Source: ASI
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