SURIA & VASANTHAM FY18/19 - CALLING FOR PROPOSALS FOR ORIGINAL MALAY AND TAMIL CONTENT FOR TOGGLE - Mediacorp

CALLING FOR PROPOSALS FOR
ORIGINAL MALAY AND TAMIL
   CONTENT FOR TOGGLE

   SURIA & VASANTHAM
         FY18/19

OBJECTIVES

Create original, innovative and breakthrough programme concepts with PSB
values for vernacular content on Toggle

Grow the online reach by producing exclusive PSB content on Toggle,
ensuring that Suria & Vasantham will be the leading content of choice for
the Malay & Indian viewers respectively

Create IPs incorporating new technology and production technique

PREREQUISITE

                       Innovative Format
                         creative, original, fresh &
                                   .
                       exciting, audience relevance,
                                 latest trend

             360°                             Visual effects or mixed
 (on ground engagements, digital
                                                       media approaches
     content, 2nd screen, etc.)

METRICS FOR SUCCESS
                   Ratings and Video Views
•   FTA viewership, Toggle Views, Social Reach, Online Buzz

                       Creation of New IPs
•   Potential for spin-offs, adaptation

                              New Talents
•   Discovery of new actors, production talents

                                                              4

POSSIBLE GENRE

         Drama           Reality Show/
                         Infotainment

           Arts &           Comedy
      Culture/Info-ed/
       Documentary

                                         5

EVALUATION CRITERIA
A. Creative Merits of the Project (40%)
     i.    Innovativeness
     ii.   Quality of writing / storytelling
     iii. Potential to be a breakout hit / next big sensation
     iv. PSB values

B. Appealing to Target Audience (30%)
     i.    Youth 18-34 years

C.   Reasonableness of Budget (20%)
     i. Complete budget (TV, digital components etc) per episode and series
     ii. Itemised budget per episode if shortlisted

D. Company Track Record (10%)
   i. Past accolades (e.g. no. of regional/international awards achieved) if any
   ii. The ability to execute and deliver quality programmes
   iii. Core team members who will handle the project

EVALUATION CRITERIA
OPEN CATEGORY FOR FIRST-TIME APPLICANTS
   i.    Reserved for first-time applicant
   ii.   Never produced before for any channel under APSB or PCFS schemes
   iii. This category is limited to 1 project per channel per FY.

GENRE DISTRIBUTION
SURIA

                • Drama series with online spin-off
                • 8eps x 1hr + online eps

   Drama        • Online series 4 titles
                • 8eps x 5-10 mins
                • Appeal to the youth and young adults

                • Online series 4 titles
 Infotainment   • 8eps x 10mins
                • Reality/Travelogue

                •Online series 2 titles
                •8eps x 10mins
 Infotainment   •Human interest stories/natural history/promote
                 social cause

                                                                  8

GENRE DISTRIBUTION
VASANTHAM

  DRAMA        Drama series with online spin-off
               13eps x 30mins + online eps
               * Appeal to the youth, young adults and masses

               Online Short Clips (3 titles)
               13 eps x 10 mins
INFOTAINMENT   * Nuggets of lifestyle content like travelogue for ease
               of consumption

                                                                    9

BUDGET BREAKDOWN
Genre          Language   Breakdown          Qty

Drama Series   Malay      8 eps x 1 hr       Up to 3 series
                          + online

Drama Series   Malay      8 eps x 5-10 min   Up to 3 series

Infotainment   Malay      8 eps x 10 min     Up to 3 series

                                                              10

BUDGET BREAKDOWN
Genre                Language   Breakdown         Qty

Drama Series         Tamil      20 eps x 30 min   Up to 3 series

Drama Short Clips    Tamil      20 eps x 10 min   Up to 3 series

Infotainment Short   Tamil      13 eps x 10 min   Up to 3 series
Clips

                                                                   11

BASIS FOR PROPOSAL
1) What is currently lacking on Suria and Vasantham?
    Though both channels have strong PSB content on their FTA platforms, they lack
    standalone content on the Toggle digital platform. The current digital content are web
    extensions that are linked to the content on FTA.

2) What would be the outcome from this PCFS?
    The main outcome of this PCFS is to commission Toggle exclusive content in Malay and
    Tamil and build an audience online for these exclusive clips. The main target audience
    for these content will be the millennials and the aim is to create innovative content to
    engage them through multiple touchpoints/platforms.

PRIMARY AUDIENCE

Demographics & Psychographics:

•   Broad Range of viewers (male & females, 18-34yrs old)
•   Tech Savvy & Mobile Generation
•   Online - watch content from all over the world
•   85% feel that keeping up with the news is important & they want to be educated with nuggets of
    information that is not heavily processed.
•   Watch lesser TV & mostly engaged on second screen
•   Interests: Love edgy dramas, sports, satire, food, travel & authentic content.

CALL-FOR-PROPOSAL

            •     12 Nov     Opening of CFP
1st Phase
                                                         6 weeks

            •     24 Dec     Deadline for
2nd Phase                    Submission of Pitches

                • Jan 2019      Panel Evaluation
3rd Phase       • Feb 2019      Face-to-Face Pitch
                • Apr 2019      Publication of Results

THINGS TO NOTE

 PSB Values must be clearly articulated
 Production house is free to propose
    •   Format, number of episodes and duration best suited for the concept on the
        respective platforms
 Budgets are inclusive of all content components, not limited to series & episodic
  trailers and additional footage / extensions / extra videos
 Producers for all PCFS commissioned programmes need to be a registered media
  company. Registration can be done after the producers received confirmation
  from Mediacorp that their project has been selected
 Have at least 50% of Singaporean key creative personnel (including, for
  example, the Production Staff, cameraman, soundman)

PSB VALUES
1.   Promote social values important to Singapore and Singaporeans, e.g. family,
     community, social inclusiveness and cohesiveness; and catering to special-interest
     groups, such as the elderly and youth
2.   Celebrate our culture and heritage and/or promote cross-cultural awareness
     (including foreign cultures and heritage)
3.   Promote racial and religious harmony
4.   Promote the Singapore identity (including Singaporeans’ responsibilities as global
     citizens)
5.   Stimulate knowledge and learning, (including factual and educational
     programmes targeting children, youth and the general population)
6.   Foster an informed society, through news, information and analysis of current affairs
     that increase understanding of the world

DOCUMENTS & DEADLINE

• CFP Link:
   http://www.mediacorp.sg/callforproposals
   • Brief
   • Application form

   • Selected production houses / partners to be adopters of the Tripartite
     Standard for Procurement of Services from Media Freelancers.

   • All Submissions must be in English with a fully completed PCFS Call for
     Proposal Submission Form

   • Please fill in all the blanks in the submission forms in the correct format

   • In the event of multiple submissions, one form for each project should be
     completed
• Submission Deadline: 24 December 2018, 6pm

Thank You

Enquiries: pcfs2018@mediacorp.com.sg