Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics

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Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics                      IBM United Kingdom and Ireland

Surviving and thriving
IBM’s journey of planning and preparation for the
2012 London Olympics
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
IBM United Kingdom and Ireland

Introduction
On the 6th July 2005, the head of the IOC announced            Writing with the benefit of hindsight, we are delighted to
that London had beaten Paris to host the 2012 Olympics.        have witnessed a spectacular London Olympics, praised
The joy felt by millions of British citizens was quickly       around the world for its organisation and spectacle, as
extinguished the following day when terrorists set off         well as incredible success by team GB!
suicide bombs across a number of London transport
hubs, killing many and injuring hundreds if not thousands         We are of course relieved that the games passed
of people. Those attacks were an early and unwelcome           without major incident, and whilst we dealt with a
reminder that the 2012 Olympics would be the most              small number of client situations, these did not stress
heavily protected event in the history of the world, and       our operations and were dealt with quickly, quietly and
that it was incumbent on everyone to identify, plan for        efficiently.
and mitigate against every risk; from terror attacks to
cyber attacks; from transport chaos to mass rioting; from        Some people have asked whether we over-planned, to
supply chain breakdown to power failure.                       which our answer is emphatically ‘NO’. We planned for
                                                               the worse, hoped for the best, and, rather like Y2K, our
   It was also clear that to ensure the safe and smooth        key measure of success was that the games, our business
running of the London Games, the UK Government,                and those of our clients carried on without a glitch. I am
authorities, military, police and private industry would       delighted to say that this was indeed the case.
have to work together like never before. London was, and
is already, an overcrowded city, bedeviled by an ageing           Credit for the hard work and dedication that made this
transport infrastructure, traffic jams, overcrowded trains     project such a success goes to the team we built to plan
and a Victorian underground system that was bulging at         and execute it. These are recognised and listed at the end
the seams. How were we going to cope with millions of          of this document.
additional visitors expected without badly disrupting the
commercial lifeblood of the country, much of it located in     Alan Flack
London?                                                        Operation Olympics Project Lead
   IBM UKI is part of that commercial lifeblood, employ-
ing around 25,000 people across the UK and Ireland, and
and is a significant contributor to the IBM Corporation's
revenues each year. It was evident that we had a duty to
protect our business, as well as those of our clients, many
of whom were sponsors or partners to the Olympics.
As we had a number of major locations in or very close
to some of what the UK Olympic Delivery Authority
(ODA) called “hot spots” (areas expected to be massively
disrupted by the staging of the Games), as did hundreds
of our clients, it was clear we had a lot of planning to do.

   This case study explains how we went about the task of
planning for the London Olympics and has been written
to help clients and other IBM Companies plan for future
major events.
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics

Having and sharing
confidence
We were confident that IBM had the experience, re-             Preparation is key
sources and ability to manage our way through virtually        All major events have the potential to impact normal
any crisis, especially one for which we had been given so      business operations and the nature of these events means
much notice! Our own Business Continuity and Resil-            that, should any incident occur, it is likely that more than
iency Services (BC&RS) business has years of experience        one organisation will be impacted. With the help of
dealing with disruptive events, so it was to them we           IBM’s own Business Continuity and Resiliency Services
turned for our initial approach. An early action identi-       business, we were prepared for almost any eventuality
fied was to post a statement on our web site reassuring        as a result of the Games—both the known, and the
our clients that IBM would be there for them whatever          unknown.
happened.
                                                                 We recognised that some of our own offices were
   We drafted the statement on the following page and,         located in areas designated as ‘hotspots’ by the Olympic
once approved by the project team and the company legal        Delivery Authority (ODA). We also knew that many of
representative, it was placed on our web site, and a ver-      our clients, partners and suppliers offices were similarly
sion created as a letter from our UKI CEO which could          located and liable to potentially severe disruption. Our
be sent to clients:                                            plans recognised this and we worked towards:

   IBM’s Business Continuity & Resiliency Services             •• Migrating employees away from our most severely
business has over 20 years’ experience in effective incident      impacted locations whilst ensuring they could continue
management. By preparing ourselves, our clients, our              to work productively
suppliers and partners ahead of the Games, we ensured          •• Working with clients who were in disrupted areas to
we could maintain normal business operations under                ensure service continuity and access where appropriate
virtually any condition.                                       •• Ensuring that our maintenance organisation had
                                                                  sufficient engineers able to reach ‘difficult’ sites within
   Our preparations for any ‘incident’ are always focused         agreed timescales
in three areas: our resources, our sites and our awareness     •• Stockpiling parts and machines to reduce reliance on
of the situation.                                                 stretched logistics networks during the games
                                                               •• Aligning our global technical support organisation to
   In preparation for London 2012, we pulled together             support the UK during this key time
a team of people from across all aspects of our business,      •• Being ready to assist if so requested to support the
including:                                                        Government in case of a national IT related emer-
                                                                  gency.
•• HR—we reviewed our policies to ensure adequate
   staffing and skill levels wherever required                    IBM put in place a special Command and Control
•• Technical Support Services—ensuring clients' service        Centre located outside London and away from any ‘hot-
   requirements were met                                       spots’. This centre—one of our own Business Recovery
•• Supply Chain Continuity—ensuring our vendors were           Sites—was equipped with failsafe power, communications
   able to continue to supply us                               and other systems, and was staffed by senior IBM Profes-
•• Work Environment—ensuring all our employees                 sionals and Executives 24/7 throughout the games period.
   could continue to work even if access to their normal
   locations was disrupted
•• Client Delivery—ensuring our service delivery obliga-
   tions continued to be met.
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
IBM United Kingdom and Ireland

Well connected
Our clients know that risk management is about making
                                                            “We recognised
informed choices. Successful planning for a major event      immediately that IBM's
requires planning and foresight, but also the interpreta-
tion of information in an often rapidly developing
                                                             operations and our
environment.                                                 ability to service our
  In the run up to the games, IBM worked with relevant
                                                             clients would very likely
games, governmental and statutory bodies to ensure we        be disrupted severely if we
had the most up to date information available. We contin-
ued to communicate our plans as we moved forward, and
                                                             didn't plan for this event
we reached out to those clients whose businesses might be    properly. Working with
impacted in some way by the games.
                                                             colleagues throughout
                                                             IBM, and most especially
                                                             from our own Business
                                                             Continuity and Resiliency
                                                             practice, helped us pull
                                                             together the robust and
                                                             thoroughly tested plan
                                                             summarised here."
                                                            —Paul Martynenko, VP Technical Executive, Europe, IBM
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics

  Dear Client,

                                        IBM and preparations for the London 2012 Games

  IBM in the UK has been preparing for the London 2012 games now for some time. This document gives our basic statement of
  intent, and outline details of our plans. We are in ongoing dialogue with our clients, partners’ suppliers and the rest of the IBM
  Corporation to ensure we are able to continue to run our own business and service our clients with minimal disruption during
  this event, which is unprecedented for the UK in terms of its size and scale.

  We are confident
  IBM is committed to our clients, partners, employees and shareholders to ensure that our business is able to continue on a
  strong footing during any incident, disaster or planned, but potentially disruptive event such as the London 2012 Games. We
  are constantly planning, testing and replanning our critical business processes to ensure continuity during any event or incident.

  IBM’s Business Continuity & Resiliency Services (IBM BC&RS) business has over 20 years’ experience in effective incident
  management. Preparing ourselves, our clients our suppliers and partners, ensuring we maintain normal business operations
  under virtually any condition.

  Our preparations for any ‘incident’ are focused in three areas: our resources, our sites and our awareness of the situation.

  In preparation for London 2012, we have pulled together a team of people from across all aspects of our business, including,
  but not limited to:

    • HR – our policies to ensure adequate staffing and skill levels wherever required
    • Maintenance and Technical Support – ensuring clients service requirements are met
    • Supply Chain Continuity – Ensuring our vendors are able to continue to supply us
    • Work Environment - ensuring all our employees can continue to work even if access to their normal locations is disrupted
    • Client Delivery – ensuring our service delivery obligations continue to be met

  We are prepared
  All major events have the potential to impact normal business operations and the nature of these events means that, should any
  incident occur, it is likely that more than one organisation will be impacted. With the help of IBM’s own Business Continuity and
  Resiliency Services business, we are preparing for almost any eventuality – both the known, and the unknown.

  We recognise that some of our own locations are located in areas designated as ‘hotspots’ by the Olympic Delivery Author-
  ity (ODA). We also know that many of our clients, partners and suppliers locations are similarly located and liable to potentially
  severe disruption. Our plans recognise this and we are working towards:

    1. Migrating employees away from our most severely impacted locations whilst ensuring they can continue to work
       productively
    2. Working with clients who are in disrupted areas to ensure service continuity and access where appropriate
    3. Ensuring that our maintenance organisation has sufficient engineers able to reach ‘difficult’ sites within agreed timescales
    4. Stockpiling parts and machines to reduce reliance on stretched logistics networks during the games
    5. Aligning our global technical support organisation to support the UK during this key time
    6. Be ready to assist if so requested to support the Government in case of a national IT related emergency
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
IBM United Kingdom and Ireland

IBM will also have in place a special Command and Control Centre located outside of London and away from any ‘hotspots’.
This centre – one of our own Business Recovery Sites, is equipped with failsafe power, communications and other systems, and
will be staffed by senior IBM Professionals and Executives 24/7 throughout the games period.

We are well connected
Our clients know that risk management is about making informed choices. Successful planning for a major event requires plan-
ning and foresight, but also the interpretation of information in an often rapidly developing environment.

In the run up to the games IBM is working with relevant games, governmental and statutory bodies to ensure we have the most
up to date information available. We will continue to communicate our plans as we move forward, and we are reaching out to
those clients whose businesses will be impacted in some way by the games.

More Information
For more information, or if you want to talk to IBM about any special requirements you have during the London 2012 games,
please contact your IBM Client Representative or visit www.ibm.com/uk/londongames.

Yours sincerely,

Stephen Leonard
General Manager IBM UK and Ireland

Direct Line: +44 (0)20 7202 3595
Email: leonardsa@uk.ibm.com
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics

The Olympics in the UK—what and where?

UK venues                                  Key dates

                                         Includes Olympics & Paralympics

                                         Torch relay 19th May to 27th July

                                         Opening Ceremony 27th July 2012

                                         Closing Ceremony 9th September
                                         2012

London venues
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
IBM United Kingdom and Ireland

                                    Olympic logistics in numbers

Venues           Olympic Games        Paralympics

 600
  pre-Games
                    300
                    medal winning
                                            471
                                          medal winning
training camps         events                events

  74
   Olympic
                      26
                      Olympic
                                             20
                                              Olympic
   venues              sports                  sports

   19
   LOGOC
                      34
                    venues across
                                              21
                                           venues across
    sites              the UK                 the UK

    4
    GLA
                       17
                       days of
                                               11
                                              days of
  Live sites         competition            competition
Surviving and thriving - IBM's journey of planning and preparation for the 2012 London Olympics
Planning for the 2012 Olympics

Olympic preparations—all things considered

Fig. 1.0 Mind map of considerations
IBM United Kingdom and Ireland

Starting blocks                                              Identifying project workstreams

We built our planning based on our proven experience         We created a project team that represented all of the
with major events. Whilst this was the biggest peacetime     various business units and functions within IBM to ensure
event to happen in the UK, IBM has experience of previ-      we had covered every angle. These are listed below:
ous Olympic Games across the world on which we could
draw.                                                        •• Internal Communications
                                                             •• Human Resources
  We remained closely interlocked with the Olympic           •• Marketing, Communications and Citizenship &
Delivery Authority (ODA) to ensure every possibility was        Business Partners
covered and get in-depth insight into the overall plan-      •• External Communications and Public Relations
ning.                                                        •• Command & Control Centre (LION)
                                                             •• Chief Information Office
   We chose to restrict access to our London South Bank      •• Procurement
location between 25th July—14th August to minimise           •• Buildings/Real Estate (including South Bank)
our own impact on the stretched travel services and          •• Technical Support Services (including Maintenance)
reduce employee commuting stress. This resulted in           •• Client Delivery
footfall reduction of around 90%, taking the average daily   •• Business Opportunitites
number of people visiting the location from around 1,800     •• Finance
to around 100.                                               •• IBM Education & Training.

   We focused on enabling our team to continue to            Each workstream presents its own perspective and plan-
deliver throughout the Games to ensure as little impact or   ning over the following pages.
disruption to our services as possible.

   We pro-actively reached out to our key clients and
those within London to highlight our preparations and
plans for the period. Furthermore, we also focused on
supporting our clients where the Games had the potential
to create new opportunities for both them and IBM.

   We built a fully resilient 24/7 Command & Control
Centre outside London which was in place throughout
the Games and, as part of the operations process, we
published an emergency number for internal client teams
and Her Majesty's Government (HMG) to contact us in
a crisis.
Planning for the 2012 Olympics

Internal Communications and Resources

The Internal Communications team had three ambitions
for the Games. Firstly, that IBMers were able to share in
                                                                 “Enthusiastic, capable and
the energy and excitement that the UK’s participation in          confident IBMers are key
such a prestigious event offers. Secondly, that they had
all the information they needed and were equipped and
                                                                  aims for the internal
able to deliver ‘business as usual’ service to our clients and    communications team.”
finally, that they had confidence in IBM’s preparedness          —Scott Stockwell, Internal Communications Workstream Leader
for the games and could communicate this to clients.

   w3 is IBM’s intranet hub and was a focal point for our
communications. Manager and Employee FAQs were
posted online, providing answers to the most frequent
questions along with the ability to pose new ones, and
a central site for all resources connected to the game
including the contact details for subject matter experts,
(many of whom are listed within this publication), links to
official sites for travel planning and resources for com-
municating with clients was published.

  Our weekly ‘all employee’ email newsletter ‘LinkMe’
ran frequent articles in the lead up to the games providing
advice and guidance along with stories from IBMers,
many of whom were volunteers or even competitors in
the Games. A lighthearted game was also developed to
share information about the Games in an interactive way.

   Major offices provided local communications to
IBMers and site visitors alike, ensuring local arrange-
ments were clearly understood. Global teams were also
part of the program, including our travel vendors, to
ensure that anyone within IBM who was booking travel
was aware of the local changes, right through to the
global Executive Assistants Network to ensure that senior
visitors planning a visit to the UK had a clear view of
local arrangements during the Games.

   Shortly before the Games a final set of communications
were delivered to aid senior executives to support our
clients in any circumstance during the games.
IBM United Kingdom and Ireland

                                                                       Our people and HR

“We have offices                     IBM spent a large mount of time reviewing the potential
                                     impact of the Games for our people. We have offices
 nationwide and                      nationwide and employees across most post code areas,
 employees across most               so the impact of the Games on travel and mobility was of
                                     significant importance.
 post code areas, so the
 impact of the Games on                 There was particular focus on those working in areas
                                     close to the Games venues, especially, but not restricted
 travel and mobility was of          to, Central London.
 increasing importance.”               In some cases individual plans were completed and the
—Rachel Hill, HR Workstream Leader
                                     needs and requirements of employees taken into consid-
                                     eration, for instance, by working closely with our People
                                     with Disabilities group and those with fixed technology
                                     equipment.

                                       We undertook journey mapping for employees to plan
                                     the best routes to take for business critical journeys well
                                     ahead of time.

                                        As a progressive employer, IBM already operated
                                     extensive flexible working options and we highlighted
                                     the various ways of mobile & flexible working again to
                                     our workforce. Working from alternative locations such
                                     as low-impact offices, client offices outside of the core
                                     Games territory and working from home were all pos-
                                     sibilities.

                                        The summer vacation period is traditionally a quiet
                                     period for most organisations, but we completed pro-
                                     active holiday vacation planning to give organisational
                                     flexibility and to understand the availability of employees
                                     during the games.

                                        We chose to restrict access to our South Bank location
                                     between the critical dates of 25th July to 14th August to
                                     relieve pressure on the business and on the local travel
                                     and transport systems. We planned for a reduced footfall
                                     from around 1,800 per day to less than 100 pre-approved
                                     employees to remain on site.
Planning for the 2012 Olympics

Marketing, Communications and Citizenship (MCC) & Business Partners

Planning well ahead of the Games, we realised fairly
quickly that from a marketing & Communications
                                                              “Planning well ahead gave
perspective, the exposures we had were easily closed. We       us ample opportunity to
held a workshop mid-March with representatives from
the various units within MCC and included our main
                                                               close off any potential
agencies as well. We looked at the following:                  exposures, putting us in a
   Events: we reviewed if, when and where to hold our
                                                               good position with the rest
events throughout the Games period, especially those in        of the year's campaign
London. The South Bank Customer Centre was closed
between 25th July through to 14th August, and as a key
                                                               planning.”
                                                              —Alan Flack, MCC & Business Partners Workstream Leader
venue for hosting client events, we were obliged to find
alternative venues outside the disruption areas.

  Agencies: we identified two substantive issues. Both
our brand/advertising agency and our media buying
agency had their IBM servicing teams in buildings within
identified ‘hotspots’. We worked with both of them to
understand their mitigation plans, ensuring they could
support us during the disruption period.

  Client buying behaviour: with so many of our clients
focused on the Olympics, we had to ask whether they
would indeed be focused on purchasing until September,
and, if not, should we invest in short term marketing
during June/July/August?

  Media costs: we reviewed whether media costs for
TV online & print would be increased at that time and
planned accordingly.

  Staff availability: our own staffing and holiday planning
was reviewed to ensure adequate cover at all times and
agencies were asked to ensure they had adequate cover.

   Olympic branding: It was vital in all of our marketing
& communications to ensure we stuck to the spirit and
the letter of the law pertaining to the use of Olympic
related words, images, logos and iconography. We issued
guidelines on what could and could not be said, both
internally and externally, when referring to the London
2012 games.

   Planning ahead: we looked at planned workloads with
the above in context and found that we could defer some
of our low key campaigns.
IBM United Kingdom and Ireland

                                                                    External Communications

“Social media is now                        We undertook a full review of our coverage plans during
                                            the Games so we could pro-actively monitor social media
 a key discovery tool for                   and key news sites for service delivery throughout the
 journalists to report                      Games period.

 breaking news; it’s vital                    We then made contact with our key clients’ commu-
 that we quickly identify                   nications teams to understand any concerns they might
                                            have for the period and so that we could tie up on special
 emerging stories and work                  announcements that they might be making. This also
 out how they impact both                   meant that we knew who the best contacts were within
                                            their organisations. Therefore, should we have had to
 IBM and our clients.”                      communicate any particular messaging jointly during the
—Ken Saunders, External Relations Manager   period, we could do so quickly and efficiently.

                                              We continued to monitor social media communications
                                            very regularly to ensure we got early visibility of focus
                                            areas.
Planning for the 2012 Olympics

Command and Control Centre Support 24/7—LION Team

We created a resilient 24/7 ‘Command and Control’
Centre, located outside London, to handle any situations
                                                              “Our 24/7 support is based
which might arise throughout the period. It was impor-         on existing proven
tant to be positioned well away from Olympic ‘hot spots’
so the control centre would remain unaffected at all times.
                                                               practices”
                                                              —Andrew Treglohan, LION Team Workstream Leader

  The Command and Control Centre was built on the
existing set of processes and procedures for Business
Continuity and Resiliency Services, honed over the
years using our experience of many disruptive events
and incidents. The processes are well known and well
documented, and proved more than capable of handling
the incidents we dealt with.

  We published an emergency 0800 telephone number
internally for client teams, executives and the UK Gov-
ernment to enable fast contact with senior IBM executives
and technical professionals in the event of a crisis. This
number was accessible 24/7 throughout our period of
operation.

  We operated for ten weeks throughout the run up to,
and during the Games and Paralympic Games.

   We named the team managing the Command and
Control Centre as the LION team! This was easily
memorable for people and helped keep the profile and
presence of the team at the forefront of everyone’s minds.
The LION Team were fully supported by the IBM execu-
tive team, who were represented on every shift. Daily
management reports were issued highlighting on going
issues and out of line situations.
IBM United Kingdom and Ireland

                                                             Chief Information Office (CIO)

“Our key objective was to                We took the opportunity to review our own IT infra-
                                         structure to ensure seamless operation throughout the
 limit any potential impact              Games and provided our employees with business-as-
 to our systems throughout               usual access to technology.

 the Games period."                        We interlocked with key Telco and other suppliers
—Simon Meredith, CIO Workstream Leader   regularly to ensure their planning was making good
                                         progress, to limit any potential impact from their end and
                                         mitigate any risks.

                                           Working with our global IBM team, we made sure
                                         that we had the appropriate plan in place throughout the
                                         period.

                                           Focused maintenance schedules and availability of key
                                         applications (eg. w3 & sametime), were critical to our
                                         planning, and upgrades etc were minimised throughout
                                         the Games period to limit impact to systems and the
                                         workforce.
Planning for the 2012 Olympics

Procurement

Procurement had a critical role to play in the support
of IBM's clients. As a truly globally integrated function,
                                                             “...not only did we have to
not only did we have to consider the logistics challenge      consider the logistics
posed by the Games within UK borders, but also seamless
and heightened support from our Procurement Delivery
                                                              challenge posed by the
Centres around the globe.                                     Games within UK borders
   A specialist Olympic team of Category Managers was
                                                              but also seamless and
deployed six months in advance of the Games and worked        heightened support from
with key stakeholders to communicate IBM's plans to
suppliers; risks were identified, managed and mitigated
                                                              our Procurement Delivery
to ensure continued delivery excellence. Bespoke travel       Centres around the globe."
solutions were provided for employees at the forefront of    —Ross Mandiwall, Procurement Workstream Leader
client support.
IBM United Kingdom and Ireland

                                                                                       Buildings / Real Estate

“This plan was created…                                   The Real Estate team concentrated on the construction
                                                          of a robust plan to enable continued operation during
 to ensure confidence in                                  the Olympic period. This plan was created in partner-
 the continuity of our                                    ship with our key suppliers to ensure confidence in the
                                                          continuity of our building operations.
 building operations…and
 also availability of our                                    Key points included staff welfare, security and the
                                                          provision of services from the third party suppliers that
 critical assets.”                                        work with us to ensure the continued availability of our
—Terry Wills, Buildings / Real Estate Workstream Leader   critical assets.

                                                             A detailed demographic analysis of key support staff
                                                          was performed to enable us to react to the differing infra-
                                                          structure limitations expected over the Olympic period.
                                                          Key events of the games were also mapped against IBM
                                                          office and client locations to provide an understanding of
                                                          possible impacts.

                                                            Our engineering teams accelerated the maintenance
                                                          program for critical building assets to enable a main-
                                                          tenance change freeze for offices expected to be most
                                                          impacted within central London.

                                                            Lastly, the Real Estate group contingency plan for the
                                                          period was interlocked with the IBM LION command
                                                          centre to provide a single point of reporting and, if need
                                                          be, escalation.
Planning for the 2012 Olympics

Technical Support Services (TSS)

A key element of the TSS business is providing Service
Representatives and parts to the client in a timely man-
                                                               “...seamless delivery of
ner, so we began our planning by pro-actively reaching          service to our client
out to our clients and suppliers to get an understanding
of any potential impacts caused by the staging of the
                                                                despite the logistical
Games or any additional requirements they had. We then          challenges”
reviewed our end-to-end support model and determined           —Carmel Duffy, Technical Support Services (TSS) Workstream Leader
that our key risks were to do with distribution of parts
and service representatives in high risk areas especially in
the Games vicinity.
   To address the parts availability issue, several tempo-
rary locations were set up in key parts of London for us
to store parts and reduce parts travel distances. These
stocking locations were augmented with pedestrian and
cycle couriers for fast delivery of parts to clients. Some
foot-based Service Representatives had additional ‘bag
stock’ kits and a team of ‘buddies’ working alongside
them to maintain stocking levels. At the national level, the
normal UK stock locations had dedicated teams of profes-
sional motor-cycle couriers ready to be dispatched, with
parts, to those clients that were likely to be affected by
traffic congestion. Additionally, a temporary mobile parts
replenishment system restocked local stocking locations
and Service Representatives ‘on the road’.
   Of course, a resilient parts logistics operation would
have been undermined if there was insufficient IBM
trained resource to deploy against service requests. To
address this, we restricted annual leave to ensure skilled
resource levels were appropriate and flexible. These
actions applied across Hardware and Software support as
well as the Management and Field-based teams. Addition-
ally, TSS worked with the other businesses of IBM UK
and the relevant external authorities to ensure our teams
could access IBM offices as required.
   None of the IBM Hardware and Software Support
Centres were local to any of the Olympic venues and so
we did not expect them to be affected in any way. As part
of IBM’s business continuity operating protocols, none of
our Support Centres host the systems they use to provide
support to clients. Again, as part of IBM’s standard busi-
ness continuity protocols, all support personnel were fully
enabled to work from home, such that if an untoward
event had happened at an IBM office, no service level
impact would have been experienced.
IBM United Kingdom and Ireland

                                                                                                      Client Delivery

“Research enabled us to                                        The goal of the Client Delivery team was to raise aware-
                                                               ness about the potential impacts of the London Olympics
 focus on understanding                                        2012 to IBM and the delivery of service to our clients.
 how IBM can best support                                      This was achieved by providing information to engage
                                                               our employees and equipping them to ensure our service
 our clients throughout the                                    delivery obligations continue to be met.
 Games.”                                                          We issued a complete communications program to a
—Michael Johnson and Helen Barge, Client Delivery Workstream
Leaders                                                        wide IBM audience, whilst simultaneously identifying
                                                               and analysing all clients across the IBM business who
                                                               could have been adversely affected by the Games and its
                                                               associated events.

                                                                  We initially reached out to our clients to understand
                                                               what the Olympics means for them: to find out how far
                                                               along their own planning they were; to understand the
                                                               anticipated impact on them for the period of competi-
                                                               tion and either side; what opportunities and threats they
                                                               considered to exist in their areas.

                                                                  This research enabled us to focus on understanding
                                                               how IBM could best support our clients throughout the
                                                               Games from a planning and process perspective, through
                                                               to ensuring Business Continuity and Recovery services
                                                               were in place to deal with potential challenges.

                                                                  We were able to use our experience in risk identi-
                                                               fication and mitigation strategies to inform their own
                                                               planning and help them further along their own journey.

                                                                 Furthermore, we reviewed our client delivery strategy
                                                               and global support model to ensure it provided what was
                                                               required of us at that time, assuring our clients that we
                                                               would be there to support them as usual throughout this
                                                               unprecedented event.
Planning for the 2012 Olympics

IBM Education and Training

IBM delivers most of its public Software Group (SWG)
and Server Technology Group (STG) training classes in
                                                            “We schedule our courses
the City of London, so it was recognised that these would    six months in advance of
be impacted by increases in travel volume and rising
lodging costs for delegates and instructors. We expected
                                                             our public schedule and,
a number of clients to have planned downtime in projects     as a result, we had been
throughout the Games period and, hoped therefore,
maybe more time to attend training. We scheduled our
                                                             looking at the effects of
courses 6 months in advance of our public schedule and,      the Games for a while.”
as a result, we were looking at the effects of the Games    — Alastair Jeffery, IBM SWG / STG Training Workstream Leader
for a while, and were in discussion with others in the
industry to understand their views and planning.

Actions we took include:
•• Focusing our central London schedule—this is
   normally wide reaching with variable demand. For this
   period, we had a narrower focus on those courses with
   high demand only
•• We slipped the schedule of these classes to start and
   finish early to avoid travel disruption as much as
   possible
•• We increased our 'outside London' schedule in
   Partner offices to avoid some of the identified
  'hotspots'
•• We increased our Instructor-Led Online schedule,
   which removed any requirement to travel and utilised
   classes that need non-UK instructors to be in this
   format accordingly
•• We ran "Mirror" classes across these formats, in order
   that we could increase capacity for the most popular
   classes—giving clients the maximum chance to get
   enabled.
IBM United Kingdom and Ireland

The Operation Olympics IBM team included:

          Alan Farrell   alan_farrell@uk.ibm.com
            Alan Flack   alan.flack@btopenworld.com
    Alison Whittaker     alisonw@uk.ibm.com
  Andrew Treglohan       TREGLOA@uk.ibm.com
            Brian Farr   farrb@uk.ibm.com
        Carmel Duffy     carmel.Duffy@uk.ibm.com
      Chris Lockhart     cl@uk.ibm.com
        Claire Mosby     claire_mosby@uk.ibm.com
        Emma Taylor      EMMABTAYLOR@uk.ibm.com
     Graeme Dougal       graemedougal@uk.ibm.com
         Helen Barge     helen_barge@uk.ibm.com
         Jason Nestor    jason_nestor@uk.ibm.com
        Karen Dewar      karen_dewar@uk.ibm.com
     Kate Northover      kate.northover@uk.ibm.com
   Katie Kapernaros      KATIEG@uk.ibm.com
        Ken Saunders     SAUNDKEN@uk.ibm.com
         Laura Storey    LSTOREY@uk.ibm.com
       Mark Griffiths    mark_griffiths@uk.ibm.com
    Michael Johnson      michael_Johnson@uk.ibm.com
        Michael Marx     MMARX@uk.ibm.com
     Neil Warburton      neil_warburton@uk.ibm.com
Nicola Clayton-Jones     CLAYTON@uk.ibm.com
   Nigel Kennington      nigel.kennington@uk.ibm.com
   Paul Martynenko       paul_martynenko@uk.ibm.com
        Peter Jopling    JOPLINGP@uk.ibm.com
           Rachel Hill   Rachel_Hill@uk.ibm.com
     Ross Mandiwall      rossmandiwall@uk.ibm.com
            Roy Biggs    roy_biggs@uk.ibm.com
           Ryan Botta    Ryan.Botta@uk.ibm.com
      Scott Stockwell    SCOTT.STOCKWELL@uk.ibm.com
     Silva Dilanchian    DILANCS@uk.ibm.com
    Simon Meredith       simon_meredith@uk.ibm.com
         Simon Ward      WARDSR@uk.ibm.com
      Stephanie Love     stephanie@uk.ibm.com
           Terry Wills   terry.wills@uk.ibm.com
IBM United Kingdom Limited
PO Box 41
North Harbour
Portsmouth
Hampshire
PO6 3AU
United Kingdom

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© Copyright IBM Corporation 2012

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