Tate Christmas Card Design Brief 2022 - Deadline for application: Monday 2 May 2022 APPLY HERE

Tate Christmas Card Design Brief 2022
Deadline for application: Monday 2 May 2022 APPLY HERE

For the fourth year, not just a shop is partnering with Tate to provide UAL
students with the chance to design a new range of Christmas cards. The
winning designs will be printed by Tate to be sold in their shops (museums
and online) from July 2022, as well as in not just a shop from November
2022.

Although the theme is ‘Christmas’, designs don’t have to directly reference
the Christian festival, but they should be recognisably festive. All
interpretations of Christmas will be considered - from traditional
imagery through to more modern and subversive representations.

Designs should be appealing to the general public and represent
the quality, creativity and diversity of UAL. Entries will be judged on
their originality, public appeal and their fresh approach to the theme
of Christmas and ability to capture the spirit of Christmas.

Whilst the final image must be submitted in a digital format for a
printed card, we encourage applications from all disciplines including but
not limited to: graphic design, communication design, photography,
painting, drawing, illustration, sculpture, animation.

Our one practical parameter or is that the card should be either 150mm
x 150mm, or 120mm x170mm, with a 3mm bleed and without key
design elements (e.g. text) within 30mm from the bottom edge as this will
be covered by the packaging.

The winning designs will be produced by Tate’s in-house
production department, who will need Illustrator, EPS, or Tiff files. Copyright
in the design will remain with the creator, but with Tate having an
exclusive license to reproduce it for one year. We will select up to 6 designs
to produce and each designer will receive a cash prize of £250.

Winners will be announced in mid-May and successful students will
be invited to meet with the Merchandise team at Tate and
discuss production.

Eligibility
•   Current student studying at one of UAL’s six colleges on a BA, MA, PHD or
    FdA level course
•   Disciplines including but not limited to: Graphic design, communication
    design, photography, painting, drawing, illustration, sculpture, animation.
•   Design must be recognisably festive
•   Design for the card must be either 150mm x 150mm, or 120mm x170mm,
    with a 3mm bleed

Criteria for selection
•   Designs presented to a high standard
•   Creativity, uniqueness, and offer fresh approach to the theme of Christmas
•   Commercial viability, for example have wide public appeal

To enter
We will select only one design per person but you are welcome to apply with
multiple images for a better chance of selection:

•   Upload your design by 10am on Monday 2 May 2022 via application form
•   Submission file type: High resolution JPEG (300 dpi) with max size of
    1MB.
•   NB: If selected the winning entry will need to supply an Illustrator, EPS or
    Tiff file.
•   Image format: 150 x 150mm or 120 x 170mm (with allowance for a 3mm
    bleed around outside edge) Please see templates for guidance

The prize
Up to six winning students will each receive:
• Prize of £250
• Six packs of professionally printed cards
• Winning design sold in all Tate shops and online, as well as in not just a
   shop in store and online

What makes good Christmas card design?
When designing your card consider:

The audience, and who will buy and who will receive it. Christmas
cards are generally sent to family, friends, and colleagues over the festive
period and visually tend to be either decorative, joyous, or humorous. It
should have wide public appeal, consider who the audiences of the Tate
might be.

Think about the message you want to convey with your design.
Commercially viable cards successfully communicate the festive season in
various ways, this can be obvious or subtle but instantly identified as a
Christmas card, and in the majority will have a positive or uplifting
message.

How does the colour pallet impact your design? Colour can create a
certain mood or theme and can highlight aspects of the design.

Is your image original and a have a different take on the festive
season? If you can, research other Christmas cards to look for recurring
themes and ideas and try to find a unique take on them or the spirit of
Christmas. Ideally think outside of reoccurring seasonal motifs or colour
schemes. We have provided examples of previous selected Tate cards to
give you an idea of what they might be looking for.

Does your image fit the file
type and dimensions set in
the criteria? When creating
your card design, please make
sure your artwork has a high
image quality, at least 300dpi.
We would advise doing a final
quality check before submitting
to ensure; the dimensions are
correct, you’ve included the
bleed marks, your design is in
the best position, e.g. checking
your design is clear, readable
text size (if included), finished
colouring etc.

Examples of previous
winning designs:

                       Image credit: Left to right Steph Parr RCA, Camilla
                       Lobos Slade and Vilja Achté RCA.

Image credit: Left to right Rebecca
Munday UAL, James Berrington Slade,
Kawa Huang UAL, Linlin Pan UAL,
Mirry Stolzenberg UAL and Caicai He UAL.

Ima ge credit: Left to ri ght Ca milla Lobos Slade, unknown
previ ous winner, Bianca Palazzi UAL, Gracie Dahl UAL, Ci ndy
Qi a olin Sun UAL and Rebecca Munday UAL.

Image credit: Left to right Lena Yokoyama UAL, Su Jung Jang UAL, Giada Maestra UAL and Liv Scanes UAL.

Image credit: Left to right Lou Mathian UAL, Catarina Morais UAL, Marco-Antonio Grubben UAL and
Aleksandra Galewicz UAL.

Terms and conditions
•   This competition is open to current students from all UAL colleges
    and courses (including international students).
•   There is no limit to the number of submissions that can be sent in
    and students are welcome to collaborate on the design(s), but to
    note that the prize money will be divided equally between them
    should their design be selected.
•   You can submit multiple entries but only one card per student will
    be selected.
•   Designs should be commercially viable and may be required to be
    adapted to increase suitability (in agreement with the entrant).
•   Artwork can be produced in any medium but must be submitted as
    a high-resolution digital image.
•   Winning applicants will need to supply the final artwork to Tate as
    an Illustrator, EPS or Tiff file and provide a short designer
    biography.
•   The intellectual property of designs submitted but not selected will
    remain entirely with the students who created them.
•   Designs entered must be your own original artwork, of which you
    hold and will maintain the copyright to.
•   Prize of £250 is equivalent to royalties for production of cards until
    end of 2022.
•   License agreement will be between designer and Tate. Once
    selected, the winning designers will be required to meet with Tate
    to discuss agreement and production.
•   Winning designs will be exclusively licenced to Tate for the purpose
    of reproduction for up to one year. At this point the license will end
    and you will be entitled to seek new outlet for the design.
•   Initial prize money will be paid to designer by UAL
•   If in the following year (2023) the Tate do wish to reprint the design
    (and the designer is not on a Student route/Tier 4 visa), they will
    contact the designer and pay a fixed fee equivalent to a royalty
    payment based on the amount of cards they will reprint (6% of RRP
    ex VAT).
•   The winning designs will also be used across UAL marketing and
    advertising materials to promote not just a shop and future
    competitions. You will be credited whenever image is used.
•   Production costs of cards will be managed by Tate.

not just a shop will purchase card packs wholesale from Tate to be sold
in High Holborn store and online from November 2022. Proceeds from
the sale of the cards in not just a shop, will be reinvested into UAL’s
Careers and Employability department, which provides free support for
students and alumni.

Brought to you by the Careers and Employability department, not just a
shop sells a diverse range of home, fashion and giftware – all created
by those who studied at the University’s six leading arts colleges.

Proceeds from the retail business are reinvested into UAL’s growing
enterprise programme, which provides free talks, workshops, funding
and one-to-one business advice for the University’s students and
alumni.

If you believe there are any barriers to your participation in this
opportunity, or you have any access requirements you wish to discuss,
we would be happy to talk to you. Please contact
notjustashop@arts.ac.uk in advance.