Tech Mahindra - Architecting success in the next
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partner perspective Tech Mahindra – Architecting success in the next generation of telecom business
Architecting success in the next generation of telecom business two
A s global connectivity and and such can provide ample opportu-
smartphones cause a shift in nity for future growth. Operators are
customer behavior, with sub- also actively trying to make use of
scribers demanding more person- their existing scale and IT expertise
alized products and even greater con- to move beyond basic voice and data
trol, operators will have to start consi- services and begin selling IT services.
dering a “Reference Architecture”, to
consolidate and automate the func- Agility, flexibility and costs in the Parimal Mohile
tioning of different systems, maintain new age Chief Architect and
control over costs while addressing Head for Strategy,
changes effectively. Success in the “new age” of fast- Tech Mahindra
paced changes in technology, market
CSPs are at a crossroad today. Ex- and customer cannot be delivered by
ternal and internal factors have set mega investments in transformations
in play a series of dynamic, oppo- to add software monoliths. To deliver
sing forces, which have the power these successfully, the target refer-
not only to transform the structure of ence architecture of a telco will be very
the communications industry but also different from what exists today. Agili-
to drive operators towards signifi- ty, flexibility and ability to meet the dy-
cantly different business models than namic and different customer needs
what they have been used to. will drive this architecture.
Time to make a clear strategic The next generation architecture
choice drives the technology strategy through
creation of two factories. They will be
CSPs need to ensure greater spend the processing factory and the ex-
of device usage time by customers on perience factory. Calling them fac-
platorms that are either provided by tories is based on the premise that
them or extended through collabora- any product vendor can plug into this
tions with OTTs. Thereby ensuring that factory and deliver the functional output.
they are placed in the mainstream of These factories will distinctly serve
information flow and are able to gar- either both speed and scale of pro-
ner higher and deeper understanding cessing or deliver experience and un-
of their customer. In effect differenti- derstanding of the customer.
ating themselves and maturing into a
Lifestyle Services Provider.
The combination of telecommunica-
tions and financial services, transpor-
Networks and BSS blur sumer context in real time. Operators
will need an analytical platform that
The current industry is moving to- collects and integrates data from si-
wards virtualization of network as gnaling systems, network switches,
well as network functions, blur- DPI probes or sensors across the
ring the boundaries between network as well as from social media
them. This is also giving rise to – all in real time.
new mainstream revenue oppor-
tunities for CSPs who are aligning Driving agility and experience
to the reference architecture above. through BPM
“SDN and NFV Choreography” will
become a key factor in realizing the To transform such a complex ar-
“new age” data business. Operators chitecture into a more business-agi-
are adopting Software Defined Net- le system requires some evolution.
„
The combination of works (SDN) and Network Function However, to succeed, operators will
telecommunications Virtualization (NFV) technologies to have to make achieve a common
and financial services, help reduce the Capex and Opex as- data model to enable productive col-
transportation, energy, sociated with offering services in the- laboration between the business ser-
health, and education se complex environments. vices.
and such can provide
ample opportunity for Current OSS/BSS implementations Once these meaningful business ser-
„
future growth. tend to be multivendor, with multi- vices are available a Business Pro-
ple systems performing similar tasks. cess Management (BPM) layer will
These systems require a significant help CSPs to support new business
amount of time and effort on integra- and customer services, leveraging
tion, resulting in slow time-to-market their existing technology investments.
and high total cost of ownership. The
greater the flexibility or level of gra- Digital is not just mobility
nularity the OSS/BSS as well as net-
work systems allow for the definition Unfortunately the much hyped “digital
of business logic, the greater the pro- transformation” is often misinterpre-
bability will be to land the next killer ted as mobility and mobile automa-
revenue stream. tion. Whereas the digital transfor-
mation should actually enhance the
Business success in the new age online experience of the customer to
will be through extreme personaliza- an extent that it becomes an integral
tion. This will become possible only aspect of the customer’s lifestyle.
through deep understanding of the
consumer behaviour as well as the This requires uniform processes –
CSP’s ability to be aware of the con- reengineered with this philosophy in
fourmind. “Omni-channel customer en- Services Provider, the need to re-de- gagement” means not only expanding fine their enterprise architecture and channel-reach to engage customers commence the journey towards the but also passing on control to the next generation architecture cannot customer, enabling interactions and be ignored transactions while providing consis- tent and seamless experiences ac- ross every channel. Operators will have to integrate business processes to ensure a common view “of the cus- tomer” and “to the customer” as well as seamless support across multiple channels. In summary, regardless of the path that an operator might want to take
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