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Your guide to LinkedIn Learning
LINKEDIN LEARNING PRODUCT GUIDE
Your guide to LinkedIn Learning
The LinkedIn Learning centre is one of the most extensive
online learning platforms available today, with access
to over 13,000 videos, providing relevant, up to date
instructional training on demand.
In this guide we explore the essentials to getting the best out of LinkedIn Learning – everything you
need to know from finding the right course for you, to using LinkedIn Learning as an onboarding tool
for new staff.
If you don’t currently have access to LinkedIn Learning, then consider subscribing to our Online
Business Centre. Members have licences to use LinkedIn Learning, alongside a host of other business
resources including our seminar library, weekly online coaching and business toolkits and more…
2 Copyright © UBT Marketing Pty Ltd 2020
Contents
Getting started ................................................................................................................. 4
Choosing the right course for you ........................................................................... 5
Finding the right content .............................................................................................. 6
Getting the most out of the platform ..................................................................... 7
LinkedIn Learning for administrators - recommend content ...................... 8
LinkedIn Learning for administrators - measure and track ........................ 9
Extra WFH Recommendations ..................................................................................10
“LinkedIn Learning has been awesome for us, we had one of our admin
staff take a course on app development and are well on the journey of
creating our own software for an internal Continuous Improvement process
that we currently pay an outside for $80K per year to manage. So, in that
one area LinkedIn Learning will have saved us $80,000 and we now have
a program that is ours and custom to us!”
Business Owner in North America
Copyright © UBT Marketing Pty Ltd 2020LINKEDIN LEARNING PRODUCT GUIDE
Getting started
Once your business has purchased a subscription to the
Online Business Centre, they will be given licences to
access the LinkedIn Learning platform.
From here your company administrator will be able to add you to the platform, when this happens
you’ll receive an invitation to sign up.
Important!
You do not need a LinkedIn social media profile to connect to the LinkedIn Learning platform.
If you already have a social profile then you may choose to connect your two accounts for
more personalised course recommendations.
You can also choose to only have a LinkedIn Learning account, and this can be completely
separate to the social media side of the website.
4 Copyright © UBT Marketing Pty Ltd 2020Choosing the right course for you
The first thing to know about LinkedIn Learning is that every
course has been verified and is presented by expert instructors.
The focus is broad and deep content across business, technology • Consider the industry your business is involved in and ensure
and creative topics, and the content is constantly refreshed, with the course is suited, you can also search for courses within
more than 70 new courses added each week. your specific industry.
As you start to navigate your way around the site, consider the • Start small and find something that you are already
following: interested in. Begin with a topic or subject that you can learn
within 30 minutes, so that you will already have a win under
• Start with yourself. What is it specifically that you are looking
your belt.
to improve on? What areas of your skillset need work? Be
honest with yourself. • Set a goal – the platform has a function that allows you to
set a weekly goal, this will help you measure your progress
• Think in terms of skillsets. There is a big difference between
and keep you motivated and accountable.
a technical skill (eg. photography, app development) and
passive skills (eg. leading teams or conflict resolution). If
you can decide quickly in terms of the skills that you would
like to work on, you will be able to narrow this down more
effectively.
Set a weekly goal
We’ll help you track your progress
and remind you to keep learning.
Copyright © UBT Marketing Pty Ltd 2020 5LINKEDIN LEARNING PRODUCT GUIDE
Finding the content you want
The LinkedIn Learning homepage provides four easy ways to get
started and discover new skills.
Bonus tips:
Filter by popularity, to see what everyone
Recommendations: These populate and update as your
else is watching, chances are that there’ll
interests change, driven by data from the LinkedIn network.
be a good reason why a course is wildly
Skills: Self-select and edit your skills and interests to popular.
discover relevant courses.
Trying to decide if a course is right for you?
Topics: Explore courses across a wide range of business, Click the overview tab on any course page then scroll
creative and technology skills. down to see the job titles and employers of professionals
Search: Search for courses based on skills, subjects or who’ve watched that course.
even software.
6 Copyright © UBT Marketing Pty Ltd 2020Getting the most out of the platform
Download the LinkedIn Learning Mobile app Just in time learning
This allows to you download the content to view it offline The Concept of Just in Time Learning is extremely beneficial
without the need for Wifi/broadband, so you can take in todays fast paced world, this is essentially the ability
your learning with you anywhere. You can also download to watch bite sized videos and apply the skills you learn
lessons as audio only podcast so you can listen along while straight to your job.
in the car or out exercising.
For example if you are working on an excel document then
Download the mobile app - available on Google play you can watch the ‘PivotTables for Beginners’ training and then
app store. apply that knowledge directly to your business document.
Use the Personalised Course Recommendations
Consider utilising the LinkedIn Learning personalized Put this tip into practice:
course recommendations. If you turn on this feature then
Find opportunities for ‘just in time’ learning
the website will analyse the content that is getting viewed
using two- to three-minute videos. For
by your colleagues and your connections and will make
example, quickly learn how to create a
suggestions relevant to you. Pay careful attention to this as
pivot table in Microsoft Excel or how to
over time it gets smarter and smarter to the content that
initiate a difficult conversation.
you like and are more likely to enjoy watching.
Manage your
learners
Add learners
conveniently:
• One by one: Easily add
learners by providing
their names and email
addresses, then assigning
them a role (admin or
learner).
• Bulk upload via CSV:
Quickly add or edit
multiple learners at once.
Pro tip:
Before you add learners to LinkedIn Learning, send an announcement email to communicate its
benefits and to let your learners know that an activation email is coming soon.
Copyright © UBT Marketing Pty Ltd 2020 7LINKEDIN LEARNING PRODUCT GUIDE
LinkedIn Learning for
Pro tip:
administrators – curate content At UBT we advocate
our staff devote an
Staff onboarding and engagement hour a week on
Friday afternoon to
upskill via LinkedIn Learning
Company administrators have access to advanced tools to further develop the by at the end of a busy week.
platform to suit their own business. We call this “Free Up Friday”.
Administrators can use a feature called “learning paths” to recommend content Consider setting up different
to their staff. You can even set this up as part of your onboarding process for promotions internally with your
new hires. staff to encourage them to use the
platform.
Encourage staff to share courses they enjoyed with each other and reflect on
what they have learnt.
Curate and
recommend content
Edit and recommend
a Learning Path
A Learning Path is a role- or competency-
based series of courses that helps prepare
learners for a specific job or to stay up to
date with skills needed to excel in a current
position.
LinkedIn Learning provides a set of Learning
Paths specifically curated by our content team.
View them at the bottom portion of the
Explore tab.
To edit an existing Learning Path:
• Select Content in the navigation bar
• Select the Explore tab
• Click one of the Learning Paths at the
bottom of the page
• Select Duplicate
Pro tip:
To create a new Learning Path:
When recommending a course, you can
• Select Content in the navigation bar
include a custom message or assign a
• Select the Learning Paths tab
due date.
• Select Create new Learning Path
• Select Add courses and search for a
course of interest
8 Copyright © UBT Marketing Pty Ltd 2020LinkedIn Learning for
administrators – measure
94
94% of
and track
employees say
they would stay
at a company
%
Administrators also have access to longer if it
invested in their
measure and track how well the tool learning and
is working for your business. development.
Use the various dashboards to easily measure adoption rates, Source: 2019 Workplace Learning Report LinkedIn Learning.
trends and download statistics for internal reporting.
Pro tip:
Set clear objectives before
launching LinkedIn Learning and
be sure to gain alignment with
key stakeholders.
Measure adoption and engagement
The Reports tab helps you to easily measure
learner adoption and engagement with:
At-a-glance analytics. Quickly see how adoption and engagement are trending.
•
Using the filters to see the data by specific time periods.
Downloadable reports. Export more detailed information into Microsoft Excel,
•
so you can easily share reporting data with key stakeholders.
Copyright © UBT Marketing Pty Ltd 2020 9LINKEDIN LEARNING PRODUCT GUIDE
Extra WFH recommendations!
Amid the current pandemic, LinkedIn Learning offers a
valuable window of opportunity. If your staff have more
downtime available, then why not encourage some
valuable upskilling and personal development?
For those working from home we’ve put together a curated list of recommended courses on
productivity, managing teams remotely and more!
The Value of Working Managing Teams: Performing Under Pressure: Managing Stress for Positive
Remotely: View course View course Change:
View course View course
Enhancing Resilience: Learning Zoom: Time Management, Working Managing Remote Workers:
View course View course from Home: View course
View course
10 Copyright © UBT Marketing Pty Ltd 2020Are you ready for unlimited
access to over 13,000+ online
courses taught by real-world
professionals?
Get the best online learning
solution for your business.
Subscribe to the UBT Online Business
Centre for access to the LinkedIn Learning
platform, the Seminar Library, weekly
Online Coaching videos and more…
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