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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
DECEMBER 2020

Techno-nationalism and
corporate governance

BY ALEX CAPRI
RESEARCH FELLOW, HINRICH FOUNDATION

SENIOR FELLOW, CENTRE FOR GOVERNANCE AND SUSTAINABILITY
NUS BUSINESS SCHOOL
Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
Contents

      INTRODUCTION                                                                                 4

      OVERVIEW OF THIS STUDY                                                                       7

      I. STATE ACTIVISM AND CORPORATE GOVERNANCE                                                   9
            The US government and TikTok                                                           9

            Hypothetical espionage scenarios                                                      10

            Growing cyber intrusions amplify fears                                                10

      		New challenges of joint ownership, acquisitions and                                       10
        corporate governance
            Ownership and control                                                                 11

            Transfer and control of source code, algorithms and key technology                    11

      		China Inc’s influence on corporate boards                                                 11

            Communist Party representatives inside tech companies                                 12

            Chinese companies: Corporate relocations and restructuring                            12

      		ByteDance’s move to Singapore                                                             13

      		Serving the Chinese Communist Party                                                       13

            Case study: How state interventionism killed a US$35 billion IPO                      15

            Case study: Inter-company warfare: Arm UK versus its                                  16
            China subsidiary

      II. LOCAL VERSUS GLOBAL CORPORATE GOVERNANCE                                                20
            Can TikTok ignore the Chinese Communist Party?                                        20

            ByteDance in Indonesia                                                                20

            Content moderation as a business model                                                21

            The “in-China-for-China” corporate governance dilemma                                 21

            Case study: Apple in China                                                            22

            Case study: Microsoft in China                                                        24

            In-China-for-China civil society backlash                                             25

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
Contents

      III. NEW FRONTIERS: FINTECH, REGTECH AND                                                   26
           CORPORATE GOVERNANCE
      		   FinTech and open banking                                                              26

      		   ByteDance, FinTech and privacy standards                                              26

      		   Spotlight: Sesame social credit system                                                27

      		   FinTech, localization and the decoupling of global finance                            28

      		   New accounting standards aimed at Chinese companies                                   28

      		   US law banning investment in Chinese companies with military ties                     29

      		   Case study: International banks caught between Beijing
      		   and Washington: HSBC                                                                  30

      		   Techno-nationalism and FinTech decoupling                                             32

      		   Pulled into techno-nationalist orbits                                                 32

      		   Data privacy and the “splinternet”                                                    33

      		   The European bloc: General Data Protection Regulations                                34

      		   Technology as risk mitigation tool                                                    34

      		   Supply chain transparency and traceability                                            35

      		   TradeTech and RegTech                                                                 37

      		   Unique identifier technology and interoperability of systems                          38

      		   Corporate diplomacy                                                                   38

      		   Legal frameworks and processes                                                        39

      		   Lobbying through NGOs                                                                 39

      		   Public-private partnerships                                                           39

      		Conclusion                                                                               40

      RESEARCHER BIO: ALEX CAPRI                                                                 41

      ENDNOTES                                                                                   42

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                                                          3
Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
Introduction

Techno-nationalism is profoundly            The US-China technology cold war has                                  cope with a shifting trade landscape. In
impacting the internal processes,           politicized the business environment                                  short, corporate governance must deal
practices and rules of organizations.       for multinationals, creating a world of                               with the primacy of geopolitics over
                                            contradictions, uncertainties and hard                                business.
                                            choices.

                                                                                                                  Fragmented global value chains
                                            For four decades, and despite stark
                                            differences between political and                                     As the effects of techno-nationalism
                                            economic models, the US-China                                         spill over into the commercial
                                            trading relationship flourished. At the                               landscape, global value chains are
                                            same time, multinationals invested                                    splitting into three distinct streams.
                                            heavily in the development of global
                                            value chains and in China in particular.                              The first stream includes “strategic”
Global value chains are splitting into      This relocation of manufacturing                                      or controlled goods and data which
three distinct streams.                     activities to China invariably led to                                 require export licenses and are subject
                                            significant transfer of technology to                                 to trade restrictions and sanctions.
                                            local firms, which was a key aim of the
                                            Chinese state as it sought to upgrade                                 The second stream spans a much
                                            its industrial structure.                                             larger “cautionary zone,” where
                                                                                                                  virtually all of the Fourth Industrial
                                            Yet growing geopolitical rivalry                                      Revolution 1 technologies – artificial
                                            and trade friction now define the                                     intelligence (AI), robotics, the Internet
                                            relationship between the world’s two                                  of Things (IoT), etc. – exist as “dual use”
                                            biggest economies. US firms, as well as                               technologies, which could, with little
                                            those from Europe and Japan, are now                                  warning, become off-limits. 2
                                            evaluating how to deal with strategic
                                            supply chain decoupling, re-shoring                                   The third stream is comprised of
                                            and ring-fencing.                                                     non-strategic, innocuous goods and
                                                                                                                  is generally unaffected by techno-
                                            A driving force behind these                                          nationalism.
                                            changes is techno-nationalism:
                                            mercantilist-like behavior that links                                 Regarding the first category of
Beijing recently announced updates          a state’s national security, economic                                 strategic goods, Washington has been
to its own export control lists, which      prosperity and social stability directly                              famously “weaponizing” semiconductor
include algorithms and rare earth           to the technological prowess of its                                   value chains to choke off technology to
elements.                                   institutions and actors.                                              Huawei and other Chinese technology
                                                                                                                  companies. Beijing, meanwhile,
                                            Techno-nationalism is profoundly                                      recently announced updates to its own
                                            impacting corporate governance, the                                   export controls lists, which include,
                                            internal processes, practices and rules                               for example, algorithms and rare earth
                                            that an organization follows to execute                               elements. 3
                                            its values and principles, which must
                                            now be reoriented and restructured to

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
INTRODUCTION

Figure 1 – Splintered global value chains

                                                                                            Zone of caution
                              Restricted                                                    Dual use goods
                                                                                         Next generation IT (AI, IoT)
                        Restricted Entity Lists
                                                                                               Semiconductors
                                Sanctions
                                                                                  Aerospace and aeronautical equipment
                        Specially Designated                                      Automated machine tools and robotics
                                                                                                                                                                       Non-strategic
                             Nationals                                                      (AI, machine learning)
                                                                                                                                                                   Other consumer goods
                           Data privacy laws                                                       Algorithms
                                                                                                 New materials                                                    (Food & beverage, soaps,
                        Data localization laws                                                                                                                    toys, shoes, clothing etc.)
                                                                               Maritime equipment and high-tech shipping
                           Censorship laws                                              Advanced railway equipment

                          Defense & military                                                  Power equipment
                                                                                        New energy vehicles (AV, EV)
                           Non-proliferation
                                                                               Biopharma and advanced medical products
                                                                                           Agricultural equipment
                                                                                                   Navigation
                                                                                                  Rare earths

Source: Semiconductors at the heart of the US-China tech war, Alex Capri, Hinrich Foundation; Alphabetical Index to the Commerce Control List (Supplement no. 1 to part 774), Bureau of Industry and Security;
Category 2 – Materials processing, Commerce Control List (Supplement no. 1 to part 774), Bureau of Industry and Security

                                                                       Underlying issues requiring the                                        activism is on the rise in the US, Europe
                                                                       attention of a company’s corporate                                     and other traditional open market,
                                                                       governance have emerged. These                                         laissez-faire trading systems, which are
                                                                       reflect the broader dynamics of techno-                                experiencing a paradigm shift toward a
                                                                       nationalism as well as more specific                                   more techno-nationalist zeitgeist.
                                                                       themes that are repeating from one
                                                                       country to the next.                                                   Local versus global: Contradictions
                                                                                                                                              and tensions for multinational
                                                                       Increased state activism in                                            companies
                                                                       boardrooms and markets                                                 Global value chains are fragmenting
                                                                       Governments are becoming more                                          and the internet is splintering as states
                                                                       intrusive in corporate boardrooms                                      look to ring-fence data, technology and
                                                                       and markets. When it comes to                                          markets. Multinational companies are
                                                                       partnerships, foreign ownership,                                       localizing production and ring-fencing
                                                                       acquisitions and corporate behavior                                    in-country operations.
                                                                       involving deployment or control of
Multinational companies are having                                     technologies, policy makers are looking                                Increasingly, multinational companies
to adhere to local laws that contradict                                to become involved in corporate                                        are having to adhere to local laws that
with their global values.                                              outcomes.                                                              contradict with their global values
                                                                                                                                              and principles. This creates corporate
                                                                       This trend is increasing in China, as the                              governance conflicts for many
                                                                       Chinese Communist Party (CCP) exerts                                   American and European companies
                                                                       more control over the economy and                                      doing business in China, for example. In
                                                                       business sector, in general. But state                                 other instances, there is the risk that a

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
INTRODUCTION

                                             local subsidiary affiliate may “go rogue”                             governments are looking to control.
                                             on its foreign parent company because                                 Recent developments such as the
                                             of influence from the host government                                 CCP blocking the IPO of a major
                                             and local laws.                                                       FinTech company (Ant Group) and
                                                                                                                   threatening to sanction a major bank
Can Chinese companies operating              Local versus global tensions are                                      (HSBC) demonstrate that all of these
abroad escape control of the CCP, and        also impacting Chinese technology                                     factors are interconnected by techno-
if so, what does this kind of corporate      companies as they relocate to places                                  nationalism.
governance look like?                        like Singapore to set up regional
                                             operations. Here, from a corporate                                    Technology as a corporate governance
                                             governance standpoint, the question                                   enabler
                                             is: Can Chinese companies operating
                                                                                                                   As multinational enterprises strive
                                             abroad escape control of the CCP, and
                                                                                                                   to meet data privacy and security
                                             if so, what does this kind of corporate
                                                                                                                   standards throughout their businesses,
                                             governance look like? Is such an
                                                                                                                   and as they seek end-to-end value
                                             outcome even realistic?
                                                                                                                   chain transparency and traceability,
                                                                                                                   they are looking to leverage technology
                                             Banking, FinTech and techno-                                          as a corporate governance tool.
                                             nationalism
Some sectors will experience                 Some sectors will experience higher                                   “TradeTech” and “RegTech” are
higher degree of state activism and          degrees of state activism and                                         examples of new applications of
government interference than others.         government interference than others                                   technology that will facilitate more
                                             because, in a growing digital economy,                                effective corporate governance.
                                             the stakes are higher. The banking
                                             sector, which is being transformed by                                 These new types of technologies will,
                                             FinTech, is one such area.                                            paradoxically, enhance compliance
                                                                                                                   and risk management in some areas
                                             From a techno-nationalist perspective,                                but, in other instances (such as when
                                             FinTech combines economic, national                                   microscopic RFID tracing technology is
                                             security and social stability issues                                  used), create cybersecurity risks.
                                             all at once – areas that, increasingly,

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
Overview of this study

                                           This study is the fourth in a series of                               governance and how different
                                           Hinrich Foundation essays on techno-                                  dynamics are all inter-related. The
                                           nationalism, authored by Research                                     paper then provides a number of
                                           Fellow, Alex Capri.                                                   examples and cases involving current
                                                                                                                 events, companies and markets.
                                           The first essay in the series – which
                                           followed a ground-breaking study on                                   This report is comprised of three
                                           semiconductors – covered US-China                                     sections:
                                           strategic decoupling and focused on
                                           the re-shoring and ring-fencing of                                    I. State activism and corporate
                                           critical supply chains as well as “in-                                governance
                                           China-for-China” planning and risk
                                                                                                                 In this first section, we analyze the
                                           scenarios.
                                                                                                                 different ways that governments
                                                                                                                 have been exerting state power
                                           The second essay focused on the US-
                                                                                                                 and influencing the way corporate
                                           China techno-nationalist competition
                                                                                                                 governance is conducted. We start
                                           and the pursuit of “innovation
                                                                                                                 by examining the US government’s
                                           advantage.” It also examined the
                                                                                                                 attempt to force the sale of the social
                                           underlying dynamics and tensions
                                                                                                                 media app, TikTok, to American buyers,
                                           between markets, non-state actors,
                                                                                                                 and the lessons learned from this
                                           academia and governments.
                                                                                                                 exercise.
                                           The third essay in the series focused
China’s Communist Party is expanding                                                                             Throughout this section, we provide
                                           on the phenomenon of techno-
its influence on corporate boards and                                                                            insights into the growing power that
                                           diplomacy, and how governments
committees at Chinese companies.                                                                                 the CCP wields over national tech
                                           are pursuing strategic alliances and
                                                                                                                 giants including Alibaba and Ant Group.
                                           partnerships based on inherent
                                                                                                                 We also examine the CCP’s expanding
                                           ideological differences between
                                                                                                                 influence and representation on
                                           techno-authoritarianism and digital
                                                                                                                 corporate boards and committees at
                                           democracy. It looked at the evolving
                                                                                                                 Chinese companies. This is viewed
                                           US-EU-China geopolitical relationship
                                                                                                                 through a corporate governance lens
                                           and how techno-diplomacy was
                                                                                                                 from the perspective of both non-
                                           influencing multilateral frameworks and
                                                                                                                 Chinese and Chinese companies.
                                           institutions.
                                                                                                                 Next, we do a deep dive into the
                                           This study builds upon these previous
                                                                                                                 Chinese company, ByteDance, and
                                           reports by investigating the corporate
                                                                                                                 explore the issues it and other Chinese
                                           governance issues. It is intended to
                                                                                                                 companies face when they relocate to
                                           contextualize the landscape from a risk
                                                                                                                 other countries; in this case, Singapore.
                                           management and business operations
                                           perspective.
                                                                                                                 Finally we delve into the case of Arm
                                                                                                                 Ltd., the British tech firm, versus its
                                           Starting at a high level, the study
                                                                                                                 subsidiary, Arm China, which serves
                                           explains the overarching impact of
                                                                                                                 as a microcosm of the gamut of issues
                                           techno-nationalism on corporate

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
OVERVIEW OF THIS STUDY

                                          confronting companies in the US-China                                 Sesame compiles a user’s online data
                                          techno-nationalist landscape.                                         and assigns a “trustworthiness” score,
                                                                                                                which can be used by the government
                                          II. Local versus global corporate                                     to control and punish an individual
                                          governance                                                            based on his or her online activities.
                                                                                                                This system clashes with privacy,
Multinational companies must grapple      In this section, we examine the
                                                                                                                freedom of expression and surveillance
with local laws that contradict or        tensions that multinational companies
                                                                                                                standards that exist in other regions.
undermine their global policies.          must grapple with as they function in
                                                                                                                We explore the question of if (and how)
                                          local markets and deal with local laws
                                                                                                                Chinese FinTech companies can refrain
                                          and regulations that often contradict
                                                                                                                from this kind of data sharing with the
                                          or undermine their company’s global
                                                                                                                CCP, when operating outside of China.
                                          policies and governance frameworks.
                                                                                                                Next, we examine the blocked 2020
                                          We return to ByteDance’s Southeast
                                                                                                                Ant Group IPO in Hong Kong and how
                                          Asia operations and examine its local
                                                                                                                this event reflects the convergence of
                                          content modification (censorship)
                                                                                                                technology, finance and geopolitics
                                          governance issues, and how these
                                                                                                                under the banner of techno-
                                          practices adhered to China’s national
                                                                                                                nationalism.
                                          laws in precedence over local
                                          Indonesian laws.
                                                                                                                We then turn to an in-depth case
                                                                                                                study of HSBC, the world’s sixth
                                          Staying with the theme of local versus
                                                                                                                largest bank, and how the banking
                                          global governance contradictions, we
                                                                                                                sector and FinTech in general have
                                          examine both Apple and Microsoft’s
                                                                                                                become increasingly vulnerable to
                                          “in-China-for-China” practices regarding
                                                                                                                export controls and sanctions from
                                          content and product modification, and
                                                                                                                both Washington and Beijing. In short,
                                          how those practices clash with their
                                                                                                                depending on which geopolitical orbit
                                          global operating principles.
                                                                                                                a bank and FinTech company finds itself
                                                                                                                in, it could face retaliation and punitive
                                          III. New frontiers: FinTech, RegTech
                                                                                                                measures from both China and America.
                                          and corporate governance
The banking sector and FinTech will       The third section looks to the future                                 Finally, we look ahead to the ways that
become increasingly vulnerable to         of techno-nationalism and corporate                                   multinationals can leverage technology
export controls and sanctions from        governance. FinTech is featured as a                                  (“RegTech” and “TradeTech”) to enforce
both Washington and Beijing.              hotbed of clashing governance models                                  governance standards around data
                                          around privacy and as a microcosm                                     privacy laws such as the EU’s GDPR, and
                                          of the competition between techno-                                    how companies might use technology
                                          authoritarianism and liberal democracy.                               to trace products that are subject to
                                                                                                                export controls throughout global
                                          We examine ByteDance’s growing                                        value chains.
                                          operations in Singapore and Southeast
                                          Asia4, and whether the company                                        All of this then leads to new ways to
                                          can execute privacy and free speech                                   improve corporate governance and
                                          standards that are independent                                        corporate diplomacy through legal
                                          from the CCP’s mandates in China.                                     frameworks, partnerships and alliances.
                                          This includes a look into Alipay’s
                                          government-mandated “social credit”
                                          rating system, known as “Sesame
                                          Credit” or “Zhima Credit” in China.

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Techno-nationalism and corporate governance - DECEMBER 2020 - NUS ...
I. State activism and corporate
   governance

                                          The US government and TikTok                                          Because of strict requirements laid out
                                          Governments are becoming                                              in China’s Cybersecurity and National
                                          increasingly activist and interventionist                             Security laws, which require Chinese
                                          in the affairs of multinational                                       companies and citizens to provide
                                          companies. This is impacting a                                        the Chinese Communist Party with
                                          broad range of business activities,                                   user data, TikTok was perceived to
                                          from market access to what kind of                                    be a proxy of the Chinese state and,
                                          standards regarding transparency, data                                consequently, a malign actor.
                                          security and privacy must be followed.
                                          Social media and digital platform                                     To many, this seemed ridiculous. How
How could a streaming video platform      companies have recently found                                         could a streaming video platform
popular with teenagers constitute         themselves under a techno-nationalist                                 popular with teenagers constitute
a threat to one of the world’s most       onslaught.                                                            a threat to one of the world’s most
powerful nations?                                                                                               powerful nations?
                                          In August 2020, US president Donald
                                          Trump signed an executive order5 to                                   To others in the public and private
                                          ban TikTok, the popular social media                                  sectors, however, TikTok was part of
                                          short-video app, on the grounds that                                  a wider digital battleground of data
                                          it constituted a threat to US national                                that could be weaponized by Chinese
                                          security. The underlying reason: TikTok                               intelligence.
                                          was owned by ByteDance, a Chinese
                                          company.

                                          Because of strict requirements laid out in China’s Cyber Security and National Security laws, TikTok
                                          was perceived by the US government to be a proxy of the Chinese state (Image source: solenfeyissa/
                                          Pixabay).

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I. STATE ACTIVISM AND CORPORATE GOVERNANCE

                                            Hypothetical espionage scenarios                                      when regulatory agencies such as the
The high degree of mistrust of TikTok       Given the vast amounts of data                                        Department of Commerce’s Bureau
is, in part, fueled by an increase in       already in circulation linking the                                    of Industry and Security (BIS) and
corporate cyber intrusions and hybrid       online activities of Americans,                                       Committee on Foreign Investment
warfare.                                    China’s advanced AI capabilities –                                    in the United States (CFIUS), began
                                            hypothetically – could leverage TikTok’s                              ramping up export controls, sanctions
                                            growing American subscriber base                                      and the blockage of acquisitions of US
                                            of more than 100 million users6 and                                   technology companies and assets.
                                            connect their private data to other
                                            relevant data points. According to                                    The US Department of Justice has
                                            research done by MIT, anyone can be                                   named individuals and hacker groups
                                            identified by extrapolating from just a                               suspected of being linked to the
                                            few of their data points.7                                            Chinese state, which, over time, are
                                                                                                                  known to have stolen data from
                                            Sophisticated algorithms, super-                                      more than 100 key US tech and
                                            computing and cognitive AI could link                                 telecommunications companies,
                                            a teenager’s age, postal code, ethnicity                              defense contractors, government
                                            and phone number to a treasure trove                                  agencies and social media groups,
                                            of tangentially related data points                                   including IBM and Hewlett Packard,
                                            that, ultimately, with extrapolation,                                 Boeing, Facebook, and NASA’s Goddard
                                            could lead to the identification of                                   Space Flight Center.10
                                            government employees or reveal
                                            medical records of targeted individuals.                              These developments have stoked fears
                                                                                                                  that massive amounts of new consumer
                                            Much of this raw data is already a                                    information from TikTok, WeChat and
                                            by-product of data capitalism. Today,                                 other Chinese social media platforms
                                            an individual’s data has been sold                                    could be combined with data that has
                                            and resold8 by the likes of Google,                                   been stolen through state-sponsored
                                            Facebook, Twitter, Instagram and                                      hybrid warfare operations.
                                            others – all of which are part of
                                            a broader ecosystem that thrives                                      New challenges of joint ownership,
                                            on a secondary market for data                                        acquisitions and corporate
                                            commoditization.                                                      governance
                                                                                                                  Based on these factors, President
                                            Growing cyber intrusions amplify                                      Trump gave an ultimatum to TikTok and
                                            fears                                                                 its Chinese parent company ByteDance:
                                                                                                                  sell the company to American buyers or
                                            The high degree of mistrust of TikTok
                                                                                                                  face being shut down in the US.
                                            is, in part, fueled by an increase
                                            in corporate cyber intrusions.
                                                                                                                  The ensuing developments have
                                            CrowdStrike, the Silicon Valley-
                                                                                                                  provided a living case study on the
                                            based cybersecurity and technology
                                                                                                                  vagaries and difficulties of operating
                                            company, has reported that since 2018,
                                                                                                                  under these kinds of techno-nationalist
                                            cyber-attacks and intrusions have
                                                                                                                  pressures.
                                            been increasing and intensifying.9 This
                                            was a contributing factor towards
TikTok in America represents a ground-                                                                            TikTok, therefore, represents a ground-
                                            the Trump administration’s Section
zero event regarding corporate                                                                                    zero event regarding corporate
                                            301 investigation that led to tariffs
governance in the digital economy.                                                                                governance in the tech sector. After
                                            which went into effect against
                                                                                                                  US executive order 13942 was issued11,
                                            Chinese imported goods and, also,
                                                                                                                  which banned TikTok from operating

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                                                                          10
I. STATE ACTIVISM AND CORPORATE GOVERNANCE

                                             in the US, a series of events transpired                              ByteDance took the position that it
                                             that highlight the complexity of                                      would retain majority ownership but
                                             compliance and risk management                                        would distribute TikTok Global’s shares
                                             challenges facing multinational                                       to its existing American investors
                                             companies.                                                            including Sequoia Capital, General
                                                                                                                   Atlantic and Coatue Management.
                                             From a techno-nationalist perspective,                                This would give “American” interests a
                                             the following questions emerged:                                      majority position, at least in terms of
                                                                                                                   equity.13 But the problem was that there
                                             – What constitutes “ownership” of
                                                                                                                   were also Chinese investors involved,
                                               data, algorithms and technologies?
                                                                                                                   which, once again, raised the specter of
                                             – What defines “control” of data,                                     those entities being proxies for the CCP.
                                               algorithms, source code and other
                                               technologies?                                                       Transfer and control of source code,
                                             – Can ownership and control of data,                                  algorithms and key technology
                                               source code and technology be split                                 Even as fundamental questions of
                                               between Chinese and American (or                                    ownership muddle attempts to
                                               other) techno-nationalist interests?                                combine US and Chinese digital
                                             – How will new Chinese export                                         platforms and data pools, there are
                                               controls on algorithms and AI                                       other challenges when it comes to
                                               complicate business interactions                                    controlling IP and key technologies.
                                               and accelerate decoupling in the
ByteDance was said to have proposed            platform economy?                                                   In the case of TikTok, ByteDance did
an arrangement where Oracle could                                                                                  not want to transfer its source code
“audit” the source code without              Two American companies, Oracle, the                                   for its “recommendation” algorithms,
actually possessing it in its entirety.      technology company, and Walmart, the                                  which constituted technology used to
                                             world’s largest retailer, made a move                                 funnel video content to its users.
                                             to purchase ByteDance. Because of
                                             the overarching constraints of US and                                 Instead, ByteDance was said to have
                                             Chinese techno-nationalism, however,                                  proposed an arrangement where
                                             the challenges of such a deal quickly                                 Oracle could “audit” the source code
                                             became apparent.                                                      without actually possessing it in
                                                                                                                   its entirety. Here, again, challenges
                                                                                                                   emerge regarding trust and control,
                                             Ownership and control
                                                                                                                   which serve to perpetuate concerns
                                             From an ownership and control                                         about cybersecurity and data privacy
                                             perspective, it was reported that                                     and the activities of the Chinese state.
                                             Walmart and Oracle would take a 20%
                                             combined ownership of TikTok, while                                   China Inc.’s influence on corporate
                                             ByteDance, the Chinese parent, would                                  boards
                                             maintain 80% ownership.12
In a techno-nationalist corporate                                                                                  There were also questions about
environment, ownership and control                                                                                 basic corporate governance when it
                                             However, President Trump’s demand
of data, algorithms and source code                                                                                came to the composition of TikTok
                                             for “total control” by US companies
have become contentious issues.                                                                                    Global’s board of directors. Oracle
                                             was interpreted differently by all
                                                                                                                   and Walmart stated that Americans
                                             parties, revealing what the future of
                                                                                                                   would constitute the majority of the
                                             deal-making in a techno-nationalist
                                                                                                                   board, while ByteDance said the board
                                             landscape will look like: complex,
                                                                                                                   would include all of its current board
                                             uncertain and contentious.
                                                                                                                   members, which included not only

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                                                                            11
I. STATE ACTIVISM AND CORPORATE GOVERNANCE

                                             Chinese investors but, presumably,                                    military, which, under China’s “military-
                                             appointments of Communist Party                                       civil fusion” 18 initiative, could involve
                                             officials or people directly involved with                            a broad swath of companies. China’s
                                             the party’s central planners.                                         military-civil fusion initiative will be
                                                                                                                   discussed later in this study.
China’s largest tech companies               According to the Financial Times,
have implemented so-called “party            China’s largest tech companies                                        In general, as Beijing pursues an
committees” which ensure alignment           have implemented so-called “party                                     increasingly autocratic, state-controlled
with Communist Party dogma and               committees” which are charged with                                    business sector, the task of corporate
objectives.                                  ensuring that their firms remain aligned                              governance by American, European and
                                             with Communist Party dogma and                                        other non-Chinese companies will need
                                             objectives.14                                                         to adjust to this reality.

                                             Under Chinese President Xi Jinping,                                   More specifically, when it comes to
                                             the CCP has increased its reach into                                  populating corporate boards in merger
                                             the economy, not only by doubling                                     and acquisition scenarios involving
                                             down on its support and control of                                    Chinese entities, the TikTok example
                                             state owned enterprises (SOEs) but                                    has brought to light how state activism
                                             by mandating that other parts of the                                  is likely to become a showstopper for
                                             business sector fall in line with the                                 future acquisitions, mergers and joint
                                             CCP’s objectives.                                                     ventures.

                                             Communist Party representatives                                       Chinese companies: Corporate
                                             inside tech companies                                                 relocations and restructuring
The question facing Chinese                  The CCP has dispatched “government                                    The question facing Chinese companies
companies is whether they can be             affairs representatives” to more than                                 wishing to expand offshore, first
viewed as independent actors.                100 of China’s most strategically                                     and foremost, is whether they can
                                             important companies, including                                        circumvent their ties to the Chinese
                                             e-commerce, social media and                                          state to the point that foreign
                                             technology giants such as Alibaba,                                    companies and governments view
                                             Ant Group, Tencent, Baidu, HikVision,                                 them as independent actors.
                                             Huawei and Dahua.15                                                   ByteDance and other Chinese
                                                                                                                   technology companies are responding
                                             In September 2020, the CCP published                                  to this challenge through a combination
                                             guidelines aimed at other sectors of                                  of:
                                             the Chinese business landscape with
                                                                                                                   – Relocating corporate headquarters
                                             the intention to “educate private
                                                                                                                     out of China
                                             businesspeople to weaponize their
                                             minds with socialism ideology.” 16                                    – Hiring foreign executive
                                                                                                                     management and talent
A new law requires US investors              These are not encouraging                                             – Ring-fencing on a per-country basis
to divest their shares in Chinese            developments for foreign companies
companies linked to Beijing’s military-      looking to manage independence and                                    – Vertically integrating sensitive
civil-fusion initiative.                     conflict of interest issues. In November                                value chains.
                                             2020, President Trump signed an                                       If any of these maneuvers are to be
                                             executive order 17 that required US                                   successful, value chains involving both
                                             investors to divest their shares in                                   “hard” technologies (such as materials,
                                             Chinese companies linked to China’s                                   equipment and components) and

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                                                                           12
I. STATE ACTIVISM AND CORPORATE GOVERNANCE

                                           “soft” technologies (such as data,                                    of more than 600 million – but also
                                           platforms and apps) will be held up                                   because they are betting on receiving
                                           to new transparency and traceability                                  more accommodating treatment from
                                           standards.                                                            Singapore’s government than in the US,
                                                                                                                 the EU and elsewhere.
                                           ByteDance’s move to Singapore
                                                                                                                 However, such an arrangement will test
ByteDance is investing billions in a       In 2020, even as ByteDance was
                                                                                                                 both the Singaporean authorities and
new data center in Singapore, which        grappling with negotiations regarding
                                                                                                                 Chinese firms, particularly as Singapore
will serve other markets in Southeast      the sale of TikTok in the US to Oracle,
                                                                                                                 strives to brand itself as the technology
Asia.                                      Walmart and others, it was spending
                                                                                                                 sector’s “Switzerland” of Asia by
                                           billions on a new data center and a
                                                                                                                 implementing best practices around
                                           base of operations in Singapore.19
                                                                                                                 corporate governance frameworks. 21
                                           The company also filed for a virtual
                                                                                                                 Should ByteDance, Tencent, Alibaba
                                           banking license with the Monetary
                                                                                                                 and others fail to adjust to new
                                           Authority of Singapore (MAS) and
                                                                                                                 standards concerning, for example,
                                           has partnered with other financial
                                                                                                                 data privacy, they will not convince
                                           institutions to provide FinTech
                                                                                                                 others of their independence from the
                                           solutions around digital payments and
                                                                                                                 CCP.
                                           e-commerce. 20

Alibaba and Tencent, China’s biggest       Alibaba and Tencent, China’s biggest                                  Serving the Chinese Communist Party
digital giants, have also invested         digital giants, have also invested                                    Under President Xi, the CCP has
heavily to make Singapore a major          heavily to make Singapore a major base                                tightened its grip over tech companies
base of operations outside of China.       of operations outside of China, not only                              and doubled down on its techno-
                                           because of its centralized location in                                nationalist initiatives. In addition to
                                           Southeast Asia – a large “mobile-first”                               placing party officials within prominent
                                           digital market place with a population                                companies, it continues to neuter high

                                           Jack Ma, co-founder and former executive chairman of the Alibaba Group, speaking at the UNCTAD
                                           eCommerce Week Conference, 25 April 2017 (Image source: ITU Pictures/Flickr).

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                                                                         13
I. STATE ACTIVISM AND CORPORATE GOVERNANCE

                                                 profile corporate executives where                                    made public announcements affirming
                                                 there is the perception that they were                                loyalty to the party and stressed the
                                                 operating independently from party                                    importance of handing over control
                                                 directive or becoming too influential.                                and ownership of their businesses to
                                                                                                                       the government, when the national
                                                 This scenario played out with Jack Ma,                                imperative required.
                                                 the founder of Alibaba, the Chinese
                                                 multinational technology company                                      Jack Ma made similar public
Alipay, Alibaba’s online payment                 specializing in e-commerce, retail,                                   announcements after resigning as
platform, partnered with state-                  Internet, and technology, which,                                      Alibaba’s executive chairman. In
owned UnionPay, to develop digital               in 2020, at one point, had a market                                   what made international headlines,
payment technology for the Chinese               capitalization of over US$850 billion. 22                             he affirmed his membership of the
government.                                                                                                            Communist Party25, and, shortly
                                                 Since founding Alibaba in 1999 in                                     afterwards, announced that Alipay
                                                 Hangzhou, Jack Ma had become a                                        – Alibaba’s online payment platform
                                                 national figure in China and a world                                  – was partnering with UnionPay, a
                                                 famous business personality. In 2016,                                 state-owned entity, to develop next
                                                 for example, he travelled to the US                                   generation digital payment technology
                                                 and proposed to then President-elect                                  for the CCP. This would have major
                                                 Donald Trump that Alibaba could create                                ramifications for Hong Kong’s FinTech
                                                 thousands of jobs in the US and bolster                               and financial clusters, to be discussed
                                                 the US economy. 23                                                    later.

                                                 In 2019, at the age of 55, however, Mr.                               The partnership with UnionPay was
One of Beijing’s top techno-nationalist          Ma unexpectedly stepped down from                                     significant because one of Beijing’s
priorities is to roll out a fully digitized      his role as executive chairman, claiming                              top techno-nationalist priorities is to
national monetary system, with the               he wanted to retire while he was at the                               roll out a fully digitized national and
e-RMB at its core.                               top of his professional game. But, taken                              even international monetary system,
                                                 in the broader context of the CCP’s                                   with the e-RMB at its core. 26 This
                                                 clampdown on the private sector, to                                   suggests that Alipay will eventually be
                                                 many observers, the nuanced message                                   nationalized.
                                                 was that Mr. Ma was pre-empting a
                                                 scenario where the CCP would view                                     Given Alipay’s prominent role in
                                                 both him and his company as having                                    developing the CCP’s social credit
                                                 acquired too much prestige and                                        system, Zhima Credit, discussed later,
                                                 influence, and therefore, would be a                                  it could be argued that Alipay is a
                                                 threat to the party.                                                  quasi-state enterprise, as are others
                                                                                                                       such as Tencent, which has partnered
                                                 The Chinese government had already                                    with UnionPay to create QR code and
                                                 crushed other rising business stars and                               blockchain technology for China’s
                                                 companies in China’s private sector,                                  international roll out of the digitized
                                                 such as HNA Group’s Wang Jian,                                        Renminbi. 27
                                                 Anbang Insurance Group’s Wu Xiaohui,
                                                 and movie business celebrity, Fan                                     The subsequent blocking of the IPO of
                                                 Bingbing. 24                                                          Ant Group – owner of Alipay – further
                                                                                                                       reinforced the CCP’s requirement that
                                                 The latter two were taken into custody                                Chinese companies must serve the
                                                 and were not heard from for several                                   Party’s purposes above all other goals.
                                                 months. When they reappeared, they

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                                                                               14
CASE STUDY

How state interventionism killed a
US$35 billion IPO

                                         In October 2020, the Ant Group, the world’s largest FinTech company, was set for a US$34.5 billion
                                         listing plan for its IPO on both the Shanghai and Hong Kong stock exchange. (Image source: Ennoti/
                                         Flickr)

                                         Any doubt that Beijing’s central                                      First, its size and success had become
                                         planners intended to assert more                                      a growing challenge to China’s state
                                         control over China’s technology                                       banks and state-owned payment
                                         companies – and by extension their                                    services companies such as UnionPay.
                                         global sphere of operations – was
                                         removed when the party blocked the                                    Second, the Ant Group’s success –
                                         Ant Group’s initial public offering (IPO)                             with Mr. Ma enjoying rock star-like
                                         in November 2020.                                                     status – was anathema to the CCP’s
                                                                                                               hold on power. Prior to the scheduled
                                         In October of 2020, the Ant Group, the                                IPO, Mr. Ma had irked party members
                                         world’s largest FinTech company, was                                  and regulators at a public speaking
                                         set for a US$34.5 billion listing plan for                            event in Shanghai where he had
                                         its IPO on both the Shanghai and Hong                                 stated that China lacked a proper
                                         Kong stock exchanges, with a possible                                 financial ecosystem and that its
                                         valuation of over US$300 billion. 28                                  regulatory agencies had a “pawnshop”
                                                                                                               mentality. 29 These comments backfired
China’s financial and banking            But, at the time of the scheduled                                     spectacularly, particularly as China’s
regulators are clamping down on          IPO, there were two prevailing issues                                 financial and banking regulators were
FinTech as it powers a booming           facing the Ant Group, which has been                                  struggling to reduce systemic risks
platform-driven economy.                 a dominant player in China’s mobile                                   arising from the micro-lending boom in
                                         payments, micro-financing services,                                   China’s platform-driven economy.
                                         wealth management and micro-
                                         insurance markets.

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                                      Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved.

                                                                       15
CASE STUDY

Inter-company warfare: Arm UK versus
its China subsidiary

Arm China’s mutiny against its British      Britain’s Arm Ltd., based in Cambridge,                               an investment consortium, retaining
parent company has opened a                 is one of the world’s most important                                  the remaining 49% ownership. The
Pandora’s box of issues for corporate       technology companies. Its R&D, designs                                consortium, consisting of state-backed
governance.                                 and advanced software are imbedded                                    enterprises such as China’s Silk Road
                                            in the upstream value chains of most of                               Fund and China Investment Corp (CIC),
                                            the world’s semiconductors.                                           obtained 51% ownership. 30

                                            Arm dominates the front end of                                        Arm Ltd.’s problems began when it
                                            virtually every Fourth Industrial                                     fired the CEO of Arm China, Allen Wu,
                                            Revolution technology, including                                      who not only refused to step down
                                            internet servers, smartphones,                                        but hired private security to block
                                            computers, weapons systems,                                           Arm Ltd.’s representatives and board
                                            5G and more.                                                          members from entering Arm China’s
                                                                                                                  premises. Mr. Wu retained control of
                                            Arm sells it chip designs to the world’s                              the company stamp or “chop”, which
                                            leading semiconductor companies                                       meant that under Chinese law he was
                                            and also licenses other tools and                                     entitled to maintain control of Arm
                                            technologies that are essential for                                   China until he turned it over of his own
                                            independent chip designers. Many                                      volition.
                                            Chinese companies, including HiSilicon
                                            and SMIC, rely on Arm’s digital                                       Another problem emerged when Arm
                                            blueprints.                                                           Ltd. accused Mr. Wu of conflicts of
                                                                                                                  interest, including the founding of a
Britain’s Arm Ltd. is a cautionary          Arm is a cautionary tale about the                                    separate investment firm that would
tale about the perils of corporate          perils of corporate governance in the                                 compete with Arm China. 31 This opened
governance in China’s technology            technology sector, particularly when                                  a Pandora’s box of risks for the parent
sector.                                     it involves China and semiconductors.                                 company including the dangers of its IP
                                            From a risk management perspective,                                   being transferred to unauthorized third
                                            key concerns include:                                                 parties, and, of course, the disruption
                                                                                                                  to its business in China. According to
                                            1. Rogue affiliates and subsidiaries
                                                                                                                  financial filings by Arm Ltd., in 2016,
                                               regarding in-China-for-China
                                                                                                                  when it was purchased by Softbank,
                                               operations
                                                                                                                  approximately 20% of its global
                                            2. China’s treatment of aggrieved                                     revenues came from China. 32
                                               foreign companies
                                            3. Overarching techno-nationalist                                     Local treatment of aggrieved foreign
                                               policies that lead to state                                        parties
Multinational businesses around the            interventionism                                                    As the Arm Ltd. versus Arm China saga
world will be watching the Chinese                                                                                continues, investors and multinational
government closely to gauge its             Dealing with rogue subsidiaries                                       businesses around the world will be
treatment of foreign companies.             In 2016, Softbank, the Japanese                                       watching the Chinese government
                                            investment company, bought Arm Ltd.                                   closely to gauge whether the CCP
                                            for US$32 billion. In 2018, Softbank                                  will treat foreign companies fairly in
                                            sold more than half of Arm China to                                   a litigation situation. This is doubly

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                                                                          16
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY

                                            important because, as global value                                    semiconductor value chains and
                                            chains continue to fragment, localize                                 inflicted heavy damage on Huawei and
                                            and ring-fence, companies must invest                                 other Chinese technology companies.
                                            heavily in their “in-China-for-China”
                                            ecosystems. Thus, from a corporate                                    As covered in previous reports in this
                                            governance perspective, they will need                                series, US semiconductor companies
                                            a level playing field more than ever.                                 such as Applied Materials and Lam
                                                                                                                  Research have a chokehold on critical
Arm Ltd.’s corporate governance             The Arm China case is also significant                                manufacturing equipment needed to
issues in China come at a time              because it represents the single most                                 produce high quality microchips in
when Washington has weaponized              important technology sector for the                                   commercial quantities. This is a science
semiconductor value chains.                 Chinese government: semiconductors.                                   that has been mastered by only a
                                            Chinese semiconductor companies are                                   handful of companies.
                                            years – perhaps even decades – behind
                                            the world’s leading firms when it comes                               Even leading-edge chip fabricators
                                            to producing home-grown, leading-                                     such as Taiwan’s TSMC rely on American
                                            edge microchips.                                                      firms for manufacturing equipment,
                                                                                                                  a fact that became abundantly clear
                                            For the third straight year, in 2020,                                 when TSMC cut off its supply of
                                            China will import more than US$300                                    microchips to Huawei’s HiSilicon, due
                                            billion33 in semiconductors and related                               to the US Department of Commerce’s
                                            technologies, making this its number                                  revision of the Foreign Direct Product
                                            one import, ahead of oil imports. 34                                  Rule. 37

                                            This dependency on foreign actors –                                   In addition to having a chokehold on
                                            mostly American – has driven Beijing                                  manufacturing equipment, American
                                            to unprecedented techno-nationalist                                   companies such as Synopsis and
                                            spending initiatives. In October                                      Cadence Design Systems control 90%
                                            2020, President Xi announced state                                    of the design software used in the
                                            expenditures of US$1.4 trillion35 in order                            semiconductor industry. 38 As a result,
                                            to expedite the build-out of China’s                                  there remains only one other major
                                            digital infrastructure. Much of this                                  non-American design company to
                                            money will be diverted to achieving a                                 which Chinese interests can turn: Arm
                                            home-grown semiconductor industry                                     Ltd.
                                            which is already the top priority of the
                                            Made in China 2025 policy, and other                                  Thus, the 51% ownership of Arm China
                                            funding initiatives such as China’s “Big                              by state-backed investors including
                                            Fund.”36                                                              the Silk Road Fund and CIC could
                                                                                                                  be interpreted as a form of techno-
                                            All this leads back to the question of                                nationalist insurance policy.
Once the Arm China situation is sorted      whether Beijing can act impartially
out, the question will be to what           when dealing with the Arm China                                       In light of these circumstances, once
extent was the Chinese state involved.      situation, given its quest to obtain                                  a full forensics review is done on the
                                            leading-edge technology and IP?                                       behavior of Arm China’s CEO, Allen
                                                                                                                  Wu, the question that remains to
                                            Techno-nationalism, company                                           be answered is to what extent the
                                            ownership and state interventionism                                   fingerprints of the Chinese state are
                                                                                                                  likely to be found on Arm China’s
                                            Arm Ltd.’s corporate governance
                                                                                                                  activities.
                                            issues in China come at a time
                                            when Washington has weaponized

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                                                                          17
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY

                                           NVIDIA purchase of Arm Ltd.                                           apply US export controls and block
                                           In September 2020, Softbank                                           access.
                                           announced that it intended to sell
                                           its share of Arm Ltd. to NVIDIA, an                                   Second, because NVIDIA is itself a
                                           American company, for the price                                       semiconductor company, if it were to
                                           of US$40 billion. 39 NVIDIA is the                                    acquire Arm, it would be in a position
                                           world’s leading graphic processing                                    to license Arm designs to competing
                                           chip semiconductor company. If this                                   semiconductor firms (all of whom
                                           sale goes through, it could cause a                                   are Arm customers), which would
                                           tectonic event in the global technology                               essentially give NVIDIA access to their
                                           landscape.40                                                          competitors’ IP. Granting this kind of
                                                                                                                 monopoly power to NVIDIA would fly
                                           At the time of this publication,                                      in the face of other efforts underway
                                           the sale of Arm Ltd. is still pending                                 in the UK and the EU to roll back the
                                           government approval in the UK, the                                    power of American tech companies
                                           US and in China. The NVIDIA-Arm deal,                                 such as Amazon, Facebook and Google.
                                           if it goes forward, would hand the US
                                           a total monopoly in the technology                                    Third, in purely techno-diplomatic
                                           sector, giving it dominance of the key                                terms, the selling of Arm Ltd. would
                                           segments of semiconductor value                                       deprive Britain of a key strategic asset.
                                           chains.                                                               It would lose leverage regarding its
                                                                                                                 influence in standard-setting around
If an American company owns Arm            The sale of Arm to NVIDIA would                                       AI rule frameworks and, in general,
Ltd., China would lose access to the       therefore affirm three new realities.                                 its room to maneuver with the US
last remaining vital “neutral” design                                                                            and other countries, including China,
technology.                                First, once an American company owns                                  regarding bilateral interests.
                                           Arm Ltd., China would lose access to
                                           the last remaining vital “neutral” source                             Hermann Hauser, the co-founder of
                                           of technology, as Washington could                                    Arm, told The Guardian newspaper that

                                           In September 2020, Softbank announced that it intended to sell ARM LTD to NVIDIA for the agreed
                                           upon price US$40 billion. (Source: Composite image. Left to right: Kici/Wikimedia Commons, The Pop
                                           Culture Geek Network/Flickr)

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                                                                         18
CASE STUDY: INTER-COMPANY WARFARE: ARM UK VERSUS ITS CHINA SUBSIDIARY

                                           British ownership of Arm gave the UK                                  Taiwan or Xinjiang province, Britain’s
                                           strong leverage in the post-Brexit trade                              decision to approve the sale of Arm
                                           talks.41                                                              to NVIDIA – under pressure from
                                                                                                                 Washington – is not outside the realm
                                           Gauging the NVIDIA-Arm outcome                                        of possibility.

The issue to watch is the direction        It seems unlikely that Beijing would
                                                                                                                 The UK government has already
that the British and the American          approve the sale of Arm China to
                                                                                                                 performed an about-face regarding its
governments take to decouple               NVIDIA given what is at stake for the
                                                                                                                 decision to block Huawei from its 5G
strategic industries from China.           CCP.
                                                                                                                 networks.42
                                           The issue to watch, however, is the
                                                                                                                 From a corporate governance
                                           direction that the British and the
                                                                                                                 standpoint, how the Arm-NVIDIA deal
                                           American governments take regarding
                                                                                                                 plays out will reveal the level to which
                                           multilateral efforts to decouple
                                                                                                                 geopolitics and techno-nationalism
                                           strategic industries from China, or, at
                                                                                                                 have primacy over trade and
                                           the minimum, move to take further
                                                                                                                 commerce, and the lengths to which
                                           control of strategic value chains.
                                                                                                                 companies must go to decouple and
                                                                                                                 ring-fence operations.
                                           UK-China tensions continue to escalate
                                           over the South China Sea, Hong Kong,

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                                                                         19
II. Local versus global
    corporate governance

For multinational companies, the            For multinational companies, the                                      censorship of social media platforms,
next phase of globalization is leaning      next phase of globalization is leaning                                primarily for political reasons. Much of
decidedly towards more localized            decidedly towards more localized                                      the censorship is locally driven, at the
operations.                                 operations, which is resulting in                                     behest of local host governments such
                                            increased tensions between local rules                                as the Indonesian government, but,
                                            and global governance frameworks.                                     in the case of the CCP, the evidence
                                            To see this phenomenon in action,                                     convincingly shows that Beijing expects
                                            we return to ByteDance, this time to                                  Chinese companies operating abroad
                                            observe its expansion into Southeast                                  to adhere to its dictates as well.
                                            Asia, with Singapore functioning as a
                                            base of operations.                                                   ByteDance in Indonesia
                                                                                                                  In Indonesia, for example, from 2018
                                            Can TikTok ignore the Chinese                                         through mid-2020, Reuters reported
                                            Communist Party?
                                                                                                                  that ByteDance’s headquarters in
                                            In 2020, TikTok logged more than                                      Beijing directed ByteDance Indonesia
                                            360 million downloads in Southeast                                    to censor content on its local news
                                            Asia, with almost of half of them in                                  aggregator app called Baca Berita
                                            Indonesia, the world’s fourth most                                    (BaBe), if that content was seen to be
                                            populous country.43 According to                                      critical of China.45
                                            Sensor Tower, an app analytics
                                            company, TikTok grew 151% over the                                    ByteDance’s Indonesian censorship
                                            previous year in Southeast Asia.44                                    guidelines mirrored the company’s
The localization model of corporate                                                                               China-based news app, referred to as
governance reveals the prevalence of        The localization model of corporate                                   Toatiao, which, itself, was bound by
censorship of social media platforms.       governance reveals the prevalence of                                  content rules established by China’s

                                            Figure 2 – Internet censorship by country

                                                 Not free
                                                 Partly free
                                                 Free

                                            Source: Freedom House, https://freedomhouse.org/explore-the-map?type=fotn&year=2020

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                                                                          20
II.LOCAL VERSUS GLOBAL CORPORATE GOVERNANCE

                                            internet regulator, the Cyberspace                                    Chinese companies are not alone when
                                            Administration of China (CAC).                                        it comes to blocking political content
                                                                                                                  from their platforms.
The blocking of political content on a      In Indonesia, Toutiao’s content
country-by-country basis has become         moderation algorithms were modified                                   In April 2020, Reuters reported that
standard practice for tech companies.       to parse digital content with the aim                                 Facebook agreed to censor its platform
                                            of blocking insensitive or offensive                                  in Vietnam and to block offensive,
                                            words or images regarding Indonesia’s                                 adverse or antagonistic content aimed
                                            religious, ethnic and racial sensitivities.                           at the Communist Party of Vietnam.46
                                            But its algorithms also blocked key                                   Facebook allegedly agreed to this after
                                            searches for words such as “Tiananmen                                 the Vietnamese government shut down
                                            Square” and “Tibet”.                                                  Facebook’s local servers, effectively
                                                                                                                  taking them offline.
                                            After it was publicly exposed,
                                            ByteDance walked back its China-                                      The “in-China-for-China” corporate
                                            related censorship practices in late                                  governance dilemma
                                            2020 and installed local Indonesian
Adjusting to local regulatory                                                                                     Adjusting to local regulatory
                                            content moderators on its TikTok
environments is derailing the policy                                                                              environments is putting some of the
                                            and BaBe apps, leaving decisions
aims of “good corporate citizens”.                                                                                world’s best known “good corporate
                                            about what content to remove and
                                                                                                                  citizens” in direct conflict with their
                                            block from Indonesian cyberspace to
                                                                                                                  own self-professed core values. From
                                            Indonesian nationals.
                                                                                                                  a corporate governance perspective,
                                                                                                                  China-based MNEs are confronted with
                                            Content moderation as a business                                      a Faustian bargain: submit to the CCP’s
                                            model                                                                 requirements regarding censorship
                                            ByteDance’s corporate governance                                      and state surveillance in exchange for
                                            practices call for teams of moderators                                market access.
                                            to pursue “non-political” content
                                            benchmarks when it comes to, for                                      This puts civil society – from consumers
                                            example, pro-democracy protests                                       to investors – in a compromised
                                            in Thailand against the ruling junta                                  position. Apple and Microsoft, two
                                            or non-favorable content aimed at                                     American icons, are a case in point.
                                            Vietnam’s Communist Party.

                          HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE
                                         Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved.

                                                                          21
CASE STUDY

Apple in China

Apple has complied with the CCP’s        Apple’s global value chains have                                      downloaded, allow users to bypass
numerous requests, over time, to         centered on China as an assembly                                      China’s censorship firewalls and access
remove more than 1000 apps from its      platform, where Taiwanese                                             the internet.49
App Store.                               headquartered contract manufacturers
                                         such as Foxconn, Pegatron and Wistron                                 For the purposes of corporate
                                         assemble iPhone from parts and                                        governance, Apple prioritizes
                                         components made all over the world.                                   compliance with local laws in host
                                         Although Apple is diversifying about                                  countries over execution of global
                                         one-fifth of this assembly process to                                 policies regarding, for example,
                                         India47, China remains at the heart of                                censorship practices by local
                                         Apple’s global value chain. The China                                 authoritarian regimes.
                                         market also accounted for about 25%
                                         of Apple’s global revenue in 2020.48                                  In September 2020, Apple published
                                                                                                               “Our Commitment to Human Rights”,
                                         Local versus global governance                                        which spelled out its worldwide
                                                                                                               policies on this topic.
                                         Apple has complied with the CCP’s
                                         numerous requests, over time, to
                                                                                                               The document contains language
                                         remove more than 1000 apps from
                                                                                                               that highlights the primacy of local
                                         its Chinese App Store, including The
                                                                                                               regulatory environments: “Where
                                         New York Times and Quartz, two
                                                                                                               national law and international human
                                         influential media outlets, as well
                                                                                                               rights standards differ, we follow the
                                         as VPN applications, which, when
                                                                                                               higher standard. Where they are in

                                         Apple CEO Tim Cook with former Chongqing Mayor Huang Qifan in an Apple store in Chongqing city’s
                                         CBD. (Source: Junyi Lou/Wikimedia Commons)

                         HINRICH FOUNDATION REPORT – TECHNO-NATIONALISM AND CORPORATE GOVERNANCE
                                      Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved.

                                                                       22
CASE STUDY: APPLE IN CHINA

                                           Figure 3 – Revenue of Apple by operating segment from the first quarter of
                                           2012 to the fourth quarter of 2020 (in billion US dollars)

                                                                              125

                                                                              100

                                              Revenue in billion US dollars
                                                                                                                                                                                                 91.82
                                                                                                                                                                      88.29
                                                                                                                                                                                    84.31
                                                                                                                                          75.87           78.35
                                                                                                                            74.6
                                                                               75
                                                                                                                                                                                             64.04       64.7
                                                                                                                                                                            61.14 62.9
                                                                                                               57.61          58.01                                                    58.02       58.32
                                                                                               54.51                                                        52.91 52.58       53.27
                                                                                                                                   49.6     50.57
                                                                              50 46.34              43.6         45.65
                                                                                                                                                  42.36
                                                                                                                                                               45.41
                                                                                    39.19                           37.43
                                                                                            35.97      35.32

                                                                              25

                                                                               0

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                                                                                ’12

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                                                                                                                                ’ 15

                                                                                                                                       ’ 16

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                                                                                                                                                                                             1Q

                                                                                                                                                                                                  3Q
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                                                                                                                                                                       3Q
                                                                                               Americas           Europe        Greater China             Japan      Rest of Asia Pacific

                                           Source: Apple Inc. condensed consolidated statements of operations, via Statista

Increased scrutiny of in-China-for-        conflict, we respect national law while                                                                        society increases reputational
China operations by civil society          seeking to respect the principles of                                                                           risk and degradation of brand
increases reputational risk and            internationally recognized human                                                                               image internationally.
degradation of brand image.                rights.”50
                                                                                                                                                   – Sudden escalations in US techno-
                                           Simply put, in China, Apple follows                                                                       nationalist policies can result in
                                           rules that contradict its global values                                                                   sanctions against local Chinese
                                           regarding censorship and privacy. There                                                                   governmental departments,
                                           are other tensions and risks that arise                                                                   individuals and entities that could
                                           from local versus global governance                                                                       lead to forced decoupling.
                                           contradictions:
                                                                                                                                                   – Rising levels of governmental
                                           – Connectivity with local regulatory                                                                      distrust in China of foreign
                                             enforcement offices in China expose                                                                     technology companies requires
                                             MNEs to increased cyber-intrusions                                                                      expensive corporate diplomacy
                                             and cybersecurity risks, requiring                                                                      and assurance practices on the part
                                             countermeasures.                                                                                        of MNEs.

                                           – Increased scrutiny of in-China-
                                             for-China operations by civil

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                                        Copyright © by Alex Capri and Hinrich Foundation. All Rights Reserved.

                                                                                                    23
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