The Art of the Inlay - Small-Body Guitars - Taylor Guitars

 
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The Art of the Inlay - Small-Body Guitars - Taylor Guitars
The Art of the Inlay
                     Inside
                     Taylor’s
                     aesthetic
                     evolution

Small-Body           The Ebony
   Guitars           Project Grows
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
2                                                                                                                                                                                                     www.taylorguitars.com

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                                                                                           a laminate, and at a price point that is       but they are well above my budget, as
                                                                                           pretty amazing.                                I am a working (but non-professional)
                                                                                                                                                                                        Join the Taylor community
                                                                                               Sound. To. DIE. For. Right out of          freelance musician. Nevertheless, the
                                                                                           the box. No waiting 10 years for the                                                         Facebook: @taylorguitars
                                                                                                                                          327e simply blew me away, as it is
                                                                                           sound to open up. Alternate tunings            a very warm-sounding instrument. I            Instagram: @taylorguitars
African-American                            for this guitar surviving and even more        sound breathtaking, especially double          had seen some tests on the Internet                       @taylorespanol
Music Appreciation                          grateful for your company putting so           drop D; Neil Young’s “Don’t Let It Bring       where the V-Class instruments were            Twitter: @taylorguitars
    Thank you for [last issue’s] won-       much work into your instruments and            You Down” will make you cry. Stays in          described as having “marginally less          YouTube: TaylorQualityGuitars
derful celebration of African-American      cases. I will always purchase acoustic         tune. Good reproduction of the acous-          bass response,” but the bass response
music! Absolutely beautiful. It is not      guitars from your company.                     tic sound when pickup used. On top             of my 327e contradicts that — it booms
talked about enough, and I have sent            Marcelo Gazel Drummond Costa               of that, I’ve never had what I consider        like my old [other brand], but in a more
links to it to all my students, friends                                                    a “beautiful” guitar, but I do now. The        balanced way, without overpowering
and anyone who will listen. As a white                                                     surface work is immaculate (and appar-         the trebles! Lovely in fingerstyle, and
musician and teacher, I have deep           Living Up to Our Reputation                    ently sweat-resistant!).                       just as nice with a pick.                   these new ones exceeded all of my
regard for African-American musicians           I simply want to thank you for pro-            Also, the staff at Music Villa couldn’t         While I more or less stopped using     expectations and renewed my enthusi-
and everything they have brought to         ducing such fine products. I purchased         have been more helpful. Their selection        picks about 10 years ago, as I found        asm in playing fast articulated (acous-
us. Would there even be a genre we          a 414ce-R in February. I am in love with       of instruments was unparalleled. Gino,         that the standard picks, no matter the      tic) guitar solos, something I haven’t
could call “American Music” without the     my guitar. It sounds so good. Its quality      Paul, Abel and Josh were very thought-         thickness, material or brand, made me       done in more than ten years.
profound contributions of our Black and     is superb. I took a chance by ordering         ful and pleasant and always available.         sound shrill and brittle, I happened to          While Taylor is a leading manufac-
Brown brothers and sisters?                 the guitar without playing the specific        They set me up with a sound room with          see that Taylor also has picks on offer.    turer of the finest acoustic guitars in the
                          Tom McMail        one I bought. Your reputation inspired         any and all guitars I wanted to play.          I ordered some six-packs of various         world, I do appreciate that you devote
                                            my trust. I was not let down at all. Seri-     They let my friend and I drive them nuts       materials and thicknesses and, lo and       time and energy to something as hum-
                                            ously, I’m very grateful.                      over two visits for a grand total of six       behold! The Thermex variety made my         ble as a pick. This is where our tone,
Fire Escape                                                           Casey Hancuff        hours before I finally was able to make        jazz boxes sound like a dream, and the      our voice as a musician, starts. What-
    I wanted to thank you for the quality                                                  a decision. Awesome!                           acoustics came alive like never before,     ever expensive woods and pickups you
of your products. I recently bought the                                                        Please accept my thanks.                   sounding warm without losing clarity        attach the strings to, if what triggers
214ce-K and fell in love with the guitar.   Another Happy Owner                                                      Robert Roeper        and focus.                                  the strings to vibrate in the first place
Unfortunately, this week my family and           Why is my Taylor 214ce so vastly                              Missoula, Montana               Of course, being a player for nearly   does not sound OK, these technolog-
I suffered a devastating house fire that    superior in every way to every other gui-                                                     50 years, I was well aware that thick-      ical wonders and woodworking skills
destroyed all of my and my father’s         tar I own, especially much more expen-                                                        ness and material of a pick have a huge     can only amplify those horrors.
musical instruments and equipment.          sive electric guitars? Taylor offers instru-   This Is the One                                influence on the sound of a guitar. But                           Marc Steenhaut
Once the fire was put out, a firefighter    ments going up to 10 times the cost                 I’ve owned a few guitars, never any-
brought the guitar in the case outside      of this guitar? How much better can it         thing high-end, and actually had to stop
the house. The cover was burnt, cov-        really get? How can I purchase an elec-        playing for a couple of years due to
ered in soot, smelled like smoke, and       tric guitar that has the kind of precision     arthritis. Then, with the magic of meds
was soaking wet from the fire hose.         and response that my little Taylor 214ce       and a great rheumatologist, I was able
                                            has? What does it feel like, knowing you       to start playing again. During my hiatus,
                                            are the best instrument company for gui-       I didn’t notice that the neck on my gui-
                                            tars, bar none?                                tar got badly warped, so time for a new                   Explore our Digital Edition
                                                                    Jared Thompson         one. I had read about guys picking up a
                                                                                           guitar and thinking, this is it, this is the              Beyond the print edition of Wood&Steel, you’ll
                                                                                           one, the guitar I have looked for all my                  find related video content in our digital edition,
                                            Fortunate Find                                 life. I bought a GS Mini Rosewood, and
                                                                                                                                                     accessible for free at taylorguitars.com
                                                 On December 6 of last year, you           this is it, the tone is as good as possi-
                                            built a 224ce-K DLX model with solid           ble, and the ease of play is as good as                   (look under Owners in the menu bar) or here:
                                            koa top. Sometime between then and             possible. While I no longer have pain                     woodandsteel.taylorguitars.com
                                            now, the guitar went through an original       from arthritis, my bent fingers don’t do
                                            sale at Music Villa in Bozeman, Mon-           my playing any favours, but the small                     In this issue’s digital edition, look for artist
                                            tana. I am fortunate that the original         neck makes playing at least possible,
                                            purchaser apparently did not like the          even if on some days, G7 or a barred F                    interview and performance videos, guitar
                                            guitar. Who knows, it might have been          are close to impossible. Thank you for                    lesson videos, a gallery of inlay photos to
                                            a gift.                                        putting a smile back on my face.
                                                 Last week, the first owner traded                                       Gord Lefort
                                                                                                                                                     accompany our cover story, a fresh Spotify
                                            it in on a Telecaster. His loss. I bought                                                                playlist and more.
                                            this guitar the same day it was traded
I thought my new guitar was done for.       in and feel very fortunate. I am also          Great Guitar, Great Picks
However, thanks to the high-quality         very fortunate to own an all-solid 1975             Greetings from Belgium. I just
                                                                                                                                                     Some of this video content is accessible from
craftsmanship you put not only into your    Martin D-35, an all-solid early ’80s           bought another Taylor guitar in the
guitars but also your cases, the guitar     Gibson Dove, and a 1974 Ramirez 1a,            unbeatable 300 Series. As I already                       these pages if you have a smartphone. Simply
was the only thing that survived. It just   which has pear laminate sides. All three       own a 314ce, a 355ce, and an Acade-                       scan the QR codes for instant access.
needed a little cleanup to get rid of the   guitars have stellar sound and quirks          my 12e-N, this is my first V-Class gui-
soot that seeped through and it was         like all great guitars do. But you have        tar, a wonderful 327e. If I were a richer
as good as new! I am beyond grateful        created a spectacular instrument using         man, I would have opted for a 524ce,
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
Contents                                                  WOOD&STEEL          |   V O L U M E 101    |   2021 ISSUE 3

                                                          Features                                                        Columns
                                                                                                                              4 Kurt’s Corner
                                                                                                                          		 Kurt recalls the factors that shaped the
                                                                                                                          		 development of Taylor’s Grand Concert.

                                                                                                                              5 BobSpeak
                                                                                                                          		 Bob talks about the importance of investing
                                                                                                                          		 in the inevitable and embracing change.

                                                                                                                          29 The Craft
                                                                                                                          		 One of the best ways to strive for
                                                          6		Supplier Spotlight: Madinter                                 		 sustainability is by building quality
                                                          		     Taylor has a special kinship with the Spanish supplier   		 guitars that will last for generations.
                                                          		     of tonewoods and guitar parts. A leader in responsible

                                                                                                                          Departments
                                                          		     sourcing practices, they’re also our ownership partner
                                                          		     with the Crelicam ebony mill in Cameroon.

                                                                                                                          9      Ask Bob
                                                                                                                          		 Employee ownership, advice for young
                                                                                                                          		 Bob, learning from failure, ebony back
                                                                                                                          		 and sides, and curved braces.

                                                                                                                          26 Sustainability
                                                                                                                          		     After five years of steady progress,
                                                                                                                          		     The Ebony Project is expanding in
                                                                                                                          		     Cameroon thanks to an outside grant;
                                                                                                                          		     we’re planting koa in Hawaii; and we

                                                          10		 Pandemic Pivot
                                                                                                                          		     continue to explore ways to reduce our
                                                                                                                          		     plastic footprint.
                                                          		 Forced to adapt to a new reality, artists continue to
                                                          		 learn new skills and explore fresh ways to express
                                                          		 themselves and connect with others.
                                                                                                                          30 Soundings
                                                                                                                          		 Guitars 4 Vets, a stolen guitar is found,
                                                                                                                          		 international artist roundup, news from
                                                                                                                          		 Nashville, guitar lessons and more.

                                                                                                                          33		 The Taylor Line

                                      18
                                                                                                                          		 by Series
                                                                                                                          		 A snapshot of our series framework,
                                                                                                                          		 tonewood pairings, and current models.

On the Cover
The Art of the Inlay
We delve into Taylor’s history of inlay design and the

                                                          14		 In Praise of Small-Body Guitars
ways our aesthetic approach has evolved over the years.
                                                                                                                          34		 TaylorWare
                                                          		 With their inviting proportions and responsive sound,        		 All the latest Taylor accessories, including
                                                          		 our small-body guitar family has grown into a diverse        		 straps, stands, picks, wall hangers, guitar
                                                          		 range of player-friendly instruments.                        		 care products, apparel and more.
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
4                                                                                                                                                                                                                    www.taylorguitars.com

                                                                                                                                                                                          Volume 101
                                                                                                                                                                                          2021 Issue 3
                                                                                                                                     Produced by the Taylor Guitars Marketing Department

                                                                                                                                     Publisher Taylor-Listug, Inc.
                                                                                                                                     Vice President Tim O’Brien
                                                                                                                                     Director of Marketing Craig Evans
                                                                                                                                     Editorial Director Jim Kirlin
                                                                                                                                     Art Director Cory Sheehan
                                                                                                                                     Graphic Designer Ryan Hanser
                                                                                                                                     Photographer Patrick Fore

                                                                                                                                     Contributors
                                                                                                                                     Colin Griffith / Kurt Listug / Gabriel O'Brien / Scott Paul
                                                                                                                                     Shawn Persinger / Andy Powers / Chris Sorenson / Bob Taylor / Glen Wolff
                                                                                                                                     Technical Advisors
                                                                                                                                     Ed Granero / Gerry Kowalski / Crystal Lawrence / Andy Lund
                                                                                                                                     Rob Magargal / Monte Montefusco / Andy Powers / Bob Taylor
                                                                                                                                     Chris Wellons / Glen Wolff

 Kurt’s Corner                                                                                                                       Printing / Distribution
                                                                                                                                     PrintWoods (Phoenix, AZ)
                                                                                                                                     Translation
                                                                                                                                     The Language Company (Bristol, England, UK)
Concert Overture
Kurt reflects on developing the guitar
shape that put Taylor on the map.                                                                                                    Wood&Steel is distributed to registered Taylor guitar
                                                                                                                                     owners and Authorized Taylor Dealers as a complimentary service.
    When Bob and I first started Taylor       dreadnought, established a few music      suggesting we start offering our guitars
Guitars, we’d had very little exposure        stores as Taylor dealers, worked with     with pickups factory-installed, as their
to the world of guitars. We just knew         a distributor for a few years to expand   customers were requesting them. We           Manage Your Subscription
what we knew, which were the guitars          our dealer network, gone deeply into      quickly began offering a Barcus-Berry
                                                                                                                                     Subscribe
that came through our shop for repair         debt and mostly paid it off, and bought   under-saddle pickup.
                                                                                                                                       To receive a subscription, please register your Taylor guitar at
and the few guitars that we made.             out our partner. Along the way, we             Not long after we introduced our          taylorguitars.com/registration.
We’d inherited Sam Radding’s designs          got feedback and suggestions from         Grand Concert body shape, the trends
from the American Dream shop where            dealers and musicians alike about how     of cutaways, pickups and smaller-body        Unsubscribe
we met, which were basically his inter-       we could improve our guitars to better    guitars converged. Coupled with                To unsubscribe from Wood&Steel, please email
pretations of Martin dreadnoughts and         fit their needs and had made several      our easy playability, the demand for           support@taylorguitars.com. Please include your
Gibson jumbos. Bob’s first high school        improvements.                             our Grand Concerts exploded. We’d              name and mailing address as they appear on this issue,
woodshop guitars were based on a                   Probably the earliest suggestion     developed the right guitar to meet the         plus the subscription number located directly above
Yamaha.                                       came from Fred Walecki of Westwood        needs of the modern fingerstyle player.        your name.
    So the first guitars we started mak-      Music, who asked for a little brighter    In fact, sales of our Grand Concert
                                                                                                                                     Change of address
ing after we bought Sam’s shop were           and “less dark” sound from our dread-     guitars were largely responsible for our
                                                                                                                                       To change your mailing address, please visit
dreadnoughts and jumbos. It was many          nought. Bob addressed this in short       growth over the next 10 years. We’d            taylorguitars.com/contact
years later, after many trials and tribula-   order, and tweaked the bracing to make    designed a guitar that was uniquely our

                                          “
                                                                                        own, aligned with trends in the market-      Online
                                                                                        place, and filled a need that our guitars      Read our digital edition and other back issues of Wood&Steel at
                                                                                        addressed really well. I’ve met many           woodandsteel.taylorguitars.com
       Not long after we introduced our Grand                                           artists who began playing our guitars in
                                                                                        the late 1980s or early 1990s and who
       Concert, the trends of cutaways, pickups                                         gravitated toward our Grand Concerts         ©2021 Taylor-Listug, Inc. All Rights reserved. TAYLOR, TAYLOR (Stylized); TAYLOR GUITARS, TAYLOR
                                                                                                                                     QUALITY GUITARS and Design; BABY TAYLOR; BIG BABY; Peghead Design; Bridge Design; Pickguard
       and smaller-body guitars converged.                                              because they did so many things well

                                          ”
                                                                                                                                     Design; ACADEMY SERIES; 100 SERIES; 200 SERIES; 300 SERIES; 400 SERIES; 500 SERIES; 600
                                                                                        for so many players.                         SERIES; 700 SERIES; 800 SERIES; 900 SERIES; PRESENTATION SERIES; GALLERY; QUALITY TAYLOR
                                                                                                                                     GUITARS, GUITARS AND CASES and Design; WOOD&STEEL; ROBERT TAYLOR (Stylized); TAYLOR
                                                                                             The Grand Concert is the guitar
                                                                                                                                     EXPRESSION SYSTEM; EXPRESSION SYSTEM; TAYLORWARE; TAYLOR GUITARS K4; K4, TAYLOR K4;
                                                                                        that put Taylor Guitars on the map.          TAYLOR ES; DYNAMIC BODY SENSOR; T5; T5 (Stylized); BALANCED BREAKOUT; R. TAYLOR; R TAYLOR
                                                                                        It took us from a small company that         (Stylized); AMERICAN DREAM; TAYLOR SOLIDBODY; T3; GRAND SYMPHONY; WAVE COMPENSATED;
tions, that we designed and introduced        the guitar more balanced. The next        could barely pay its bills to a sizable,     GS; GS MINI; ES-GO; V-CABLE; FIND YOUR FIT; and GA are registered trademarks of Taylor-Listug, Inc. in
                                                                                                                                     the United States and other jurisdictions. V-CLASS; NYLON SERIES; KOA SERIES; GRAND AUDITORIUM;
our first unique Taylor body shape — the      suggestion came from Jack MacKenzie       prosperous guitar company, well known        GRAND CONCERT, TAYLOR SWIFT BABY TAYLOR; LEO KOTTKE SIGNATURE MODEL; DYNAMIC
Grand Concert. This was in 1984, and          of McCabe’s Guitar Shop, who men-         in the industry. Although our next guitar,   STRING SENSOR; GRAND ORCHESTRA; GRAND PACIFIC; GO; TAYLOR ROAD SHOW; JASON MRAZ
Jim Kirlin’s feature in this issue, “Small    tioned that some of his customers were    the Grand Auditorium, launched us into       SIGNATURE MODEL; NOUVEAU; ISLAND VINE; CINDY; HERITAGE DIAMONDS; TWISTED OVALS;
                                                                                                                                     DECO DIAMONDS; SPIRES; and URBAN ASH are trademarks of Taylor-Listug, Inc.
Guitars, Big Appeal,” tells more of the       asking for guitars with a cutaway. In     the realm of a famous guitar brand and
story of its development.                     response, Bob designed our Florentine     major guitar manufacturer, the Grand         ELIXIR and NANOWEB are registered trademarks of W.L. Gore & Associates, Inc. D’ADDARIO PRO-ARTE
     By the time we introduced the            cutaway, which became popular             Concert cemented our status as a pop-        is a registered trademark of J. D’Addario & Co., Inc. NUBONE is a registered trademark of David Dunwoodie.

Grand Concert, we had designed our            particularly on our jumbo guitars.        ular guitar maker.                           Prices, specifications and availability are subject to change without notice.
first Taylor models starting with the 810     McCabe’s was also responsible for                                — Kurt Listug, CEO
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
5

                                                                                                                                                                               “
                                                                                                                                                 We’ll continue to make great guitars,
                                                                                                                                                 even if our materials change slightly.

                                                                                                                                                                               ”
 BobSpeak
Investing in the Inevitable
Adapting to change is one of the most important
skills we can master, both in business and in life.

     As usual, there are a lot of projects        In this issue, our cover story talks    are not useful for inlay. The good news      make great guitars, even if our materials    which isn’t the case here in the States.
happening at Taylor Guitars these            about pearly inlays. You know, I’ve said     is that scientists are starting to take      change slightly.                             You should visit sometime. Vidal, Luisa,
days. First of all, we’re months into        over the years that my guitar-building       farm-raised abalone and outplant them,            I’m very involved with Scott Paul in    Jorge, it’s a pleasure for me to have
our new ESOP with 100% employee              career is being lived during a big tran-     carefully placing juveniles into natural     all our environmental programs. And I’m      had all these years working together
ownership. What I love about this is         sition period when it comes to natural       environments, where they can grow to         happy to say they keep growing. Here’s       with you. Happy Anniversary!
all the conversations I’ve been having       materials. Things are now changing           maturity and hopefully help the species      a tip: If you want a guy to help you get
with people in the hallways and at           from what they were forever before           recover.                                     more and more involved in developing                         ­­— Bob Taylor, President
workbenches. It’s abundantly clear to        to what they will be for a long time to           Fortunately, we have many ways to       projects like these, just hire a former
me that when people feel like they can       come. Living through the change is           decorate guitars, and we love doing          Greenpeace hippie and then let them
get ahead financially in their lives, they   more difficult than living before or after   that, and you seem to love owning            work. All I have to do is say, “You know,
take a greater interest in the topic and     the change. But I always say, “Invest in     them. One day, you’ll also love guitars      I’ve been thinking…” and Scott’s off
begin to change their habits. There          the inevitable.” There’s no point denying    with four-piece spruce tops, which you       and running. He’s on it! It’s his nature
are so many questions coming my way          what’s inevitable.                           may not even notice because we’ll do         and profession. I hope you enjoy his
about saving for retirement, saving in            There will certainly be less old-       a good job with them, but they’re com-       updates this issue.
general, investing and thinking more         growth wood available to make guitars,       ing our way. As I write this, changes             Finally, I’d like to wish a sincere
purposefully about a personal contri-        perhaps less abalone too, and fewer          are happening where spruce grows in          happy 20th Anniversary to my dear
bution to the success of Taylor in the       chemicals that work well but are dan-        Western Canada and the U.S. People           friends, suppliers, colleagues and part-
daily actions one takes. It’s a powerful     gerous. One thing to note is that the        are finally coming to terms with the         ners at Madinter. As you may know,
yet subtle shift in interest, because our    future of mother-of-pearl is more prom-      fact that you can’t cut all the available    together we co-own the Crelicam
employees had already acted as though        ising than abalone since a lot of oysters    old-growth wood. Some, yes. All, no.         sawmill in Cameroon. We’ve worked
Taylor Guitars was theirs. But now it is,    are basically farmed and grow large as       This is actually a step forward from the     together very closely for the past
and that’s better. We started our ESOP       they’re carefully tended in pearl-pro-       days when mankind stopped cutting            ten years (our tenth anniversary is
with healthy equity in the company, so       ducing beds. On the other hand, the          big trees only after the last one was        November, 2021). If you live in the U.S.,
people saw a nice amount of money in         abalone traditionally used for shell is      cut. Now I see them hitting the brakes       you may not know about Madinter, but
their accounts with the first statement.     collected in the wild for its meat; the      before it’s too late, and I say “bravo”      go to Madinter.com and check them
What a way to spark more personal,           shell is a byproduct used for inlay.         to that. We can adjust. We’ll go with        out. They serve guitar makers across
individual interest in being a solid         These are mature abalone with fully          it. You’ll go with it. Like my friend Eric   all of Europe, and especially Spain. You
business that serves customers well,         calcified outer shells. The meat from        Warner of Pacific Rim Tonewoods likes        can’t believe how many guitar builders
through operational excellence, for the      farmed abalone matures far sooner than       to say, “Adapt, migrate or die.” He’s        there are in Spain. It’s the best! I mean,
benefit of all.                              the outer shell calcifies, so those shells   right, and we’ll adapt and continue to       everyone there knows a guitar builder,
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
6                                                                                                                                                                                                   www.taylorguitars.com

           SUPPLIER
           SPOT
           LIGHT

Spanish
MISSION
Our Spanish supply partner, Madinter,
has grown into a respected name in the
music industry and a passionate leader
in ethical sourcing practices.
By Jim Kirlin | Photos: Eduardo Díez

                                                                                                                         Madinter’s management team (L-R): Jorge Simons, Vidal de Teresa, Miguel Ángel Sánchez, Luisa Willsher

W
		           hat could a veterinarian, a bartender and a dancer know about supplying     Tell us a bit about the town of                 Yes, it’s a unique façade made            solely in producing and selling parts for
		           wood to musical instrument makers? Actually, quite a lot, but 20 years      Cerceda, where you’re located.              of corten steel with a patina, which          musical instruments.
		           ago, when their company, Madinter, was launched, there was still                 Cerceda is a small village of about    imitates the silhouette of a coniferous           In 2003, Miguel left Madinter to
much to learn as each pivoted to a new career path together. Co-founder, CEO             2,500 people located in the mountains       forest, very similar to those we have in      become a silent partner and created
and majority owner Vidal de Teresa (the veterinarian), Production Manager Jorge          of Madrid, about 30 minutes from            our surroundings. The pieces simulate         another company dedicated to the man-
Simons (the bartender) and Sales Manager Luisa Willsher (the dancer), along with         Madrid Barajas International Airport.       tree trunks of wild pine, the most repre-     ufacture of flamenco shoes, Calzado
co-founder and silent partner Miguel Ángel Sánchez, form the core management             We are next to Sierra de Guadarrama         sentative tree in the national park. We       Senovilla. Due to his experience with
team for the company, which supplies tonewoods and finished parts to makers of           National Park, in the north of the prov-    wanted to make a small tribute to our         guitar woods, he decided to use these
musical instruments, including Taylor.                                                   ince of Madrid, a unique location for       forests and to wood.                          same woods and incorporate them into
    Madinter and its 20 employees are based in the Spanish town of Cerceda,              its natural environment. The Sierra de          Our buildings have solar panels on        the manufacture of the shoes. Today,
located in the province of Madrid, Spain — about 45 minutes from the city center.        Guadarrama is full of stunning places       their roofs to make our business more         these shoes have a great reputation
You might recognize the name Madinter (a contraction of Madera, the Spanish              due to its beauty and its geological        sustainable and minimize our carbon           and are worn by the best flamenco
word for wood, and International) from our reports on ebony in Cameroon, as              and biological richness. Here you will      footprint. We also burn our sawdust in        dancers all over the world.
Madinter is our ownership partner in the Crelicam ebony mill. That partnership,          find immense coniferous forests, high       furnaces and use the heat for our kilns
now in its tenth year, is a testament to the shared commitment both companies            mountain meadows, snowy landscapes,         where we dry our wood and also to             Vidal, you were a veterinarian,
have made to ethical sourcing practices, and to creating more sustainable forest         enormous rocky peaks, streams, water-       warm the buildings in the winter.             so starting Madinter was quite
economies that support the livelihoods of the local communities involved in the          falls and glacial lakes, making up an                                                     a career change. What was your
sourcing supply chain.                                                                   environment of special natural value        How was the company                           motivation?
    Though a relatively small company, Madinter has grown in many ways over the          that is home to endemic species and         established?                                       In 2001, after 11 years as a veter-
past two decades, leading the way in raising the standards of sustainability, legality   some in danger of extinction in Spain.          Prior to the founding of Madinter,        inary surgeon, I sold my company and
and responsibility among timber suppliers. To help celebrate the company’s 20th                                                      Miguel had a company that sold wood           found myself at a personal crossroads.
anniversary, we wanted to connect the Taylor community with our valued partner           What might people find interesting          to guitar craftsmen and also sold gui-        I loved my profession, which had always
and spotlight the important role they play in supporting a vibrant global music com-     about the design of your facility?          tars, helping craftsmen export their          been my vocation, but I had other
munity and responsible forest stewardship.                                               For example, one of your buildings          guitars to other markets. In 2001,            passions outside veterinary medicine.
    We chatted with Luisa and Vidal via email. They shared the personal journey          has an interesting façade — it looks        Miguel and Vidal founded Madinter,            These included traveling, getting to
that brought each of them to Madinter and reflected on the company’s ongoing             like an artistic interpretation of          and Jorge and I joined the team shortly       know the rainforests, and starting a
evolution in pursuit of its vision.                                                      tree trunks.                                afterwards. Now Madinter specializes          new business venture. The world of
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
7

luthiery was not alien to me because                                                                                             and the hobbyist instrument maker.          instrument, from materials and finished
when I was studying veterinary med-                                                                                              Our website has become a resource           products to all kinds of components,
icine in Paris, Miguel would send me                                                                                             hub in the industry because we offer a      accessories and luthier tools. There are
wood, and when I had time between                                                                                                large range of products and solutions.      also many luthiers all over Europe, and
my studies and practice at the veteri-                                                                                           We cut the wood, dry it, process it,        through Madinter.com we can reach
nary school, I would visit luthiers and                                                                                          make finished parts ready to assemble       all of them. Our customer base has
offer them these woods. This brought                                                                                             instruments, and we also manufacture        diversified enormously and continues to
me extra money and allowed me to dis-                                                                                            customized products for several clients.    grow month by month.
cover the exciting world of wood, guitar                                                                                         We work with factories, workshops and
makers and music.                                                                                                                makers all over the world. And for three    Luisa, in a previous email you
    The great master luthier Daniel                                                                                              years now, we have been distributing        said that one of Madinter’s keys
Friederich was my first customer. I                                                                                              StewMac products in Europe, and we          to success has been the ability
went into his workshop in the Faubourg                                                                                           are their sole distributor apart from       to adapt to change. Can you
Saint-Antoine district, near the Bastille                                                                                        themselves.                                 elaborate on this in any specific
in Paris. He was carrying a handful of
sets of rosewood sides and backs. I
was an inexperienced young man, but
very curious. He took exquisite care        dancers but also studied other dance         Your range of products and
of me and showed me the nooks and           genres, and I immediately fell in love       services has expanded a lot
crannies of his workshop and instruct-      with flamenco. After visiting Spain a few    over the years after starting
ed me on the wood I was carrying. It        times for short dance courses, at 18, I      exclusively as a wood supplier.
was a fairy-tale workshop, full of wood     was offered my first job and moved to        How has your business evolved?
aromas and shavings, of guitars in          Spain knowing that I would never return          In the beginning, we only sup-
the process of construction. That day       to England for good. At 24 years old,        plied wood to musical instrument
I became interested in learning more        while rehearsing, I broke my foot. By this   manufacturers. We started with half
about that trade, about those woods,        time, Madinter was taking its first baby     a dozen species of wood. Today we
where they came from, how they were         steps with Vidal, Miguel and Jorge, and      offer more than 40 different species
cut, how they were dried. That was the      to keep myself occupied, I helped them       for making musical instruments,
seed that ignited a passion in me and       out, translating and writing to clients.     especially guitars, and we also sup-
made me change my career years later        Back then all correspondence was by          ply components, accessories and
and start an exciting new story.            letter or by fax. We bought our domain,      tools. We have also become more
                                            www.madinter.com, started writing            specialized in manufacturing finished
Luisa, you’re originally from the           emails, set up our first web page, and       musical instrument parts using unique
UK and studied dance. How did               began our continuous improvement. By         and precise machinery, enabling us to
you get involved with Madinter?             the time my foot was healed and I could      add more value to the raw material.
   I was born and raised in England,        have gone back to dancing, I was so          As a result, our business model has
and at 10 years old I went to a per-        involved and enjoying the work I was         changed a lot in recent years. We no
forming arts boarding school until I was    developing at Madinter I never left. Now     longer only supply musical instrument
18. We were trained mainly as ballet        the only dancing I do is for fun.            manufacturers, but also the craftsman

                                                                                                                                 Spain has such a rich guitar-making         ways? One thought that comes to
                                                                                                                                 heritage, and as I understand it,           mind is the way legal compliance
                                                                                                                                 there currently are many luthiers           requirements have changed
                                                                                                                                 there. Can you provide some per-            over the past two decades with
                                                                                                                                 spective on that and how it impacts         regulations like the amendment
                                                                                                                                 your business?                              to the Lacey Act or changes in the
                                                                                                                                     Spain is a country with a great tra-    status of certain wood species with
                                                                                                                                 dition in classical and flamenco guitar     CITES or EU timber legislation.
                                                                                                                                 making. We have a lot of guitar makers           We have adapted to change in many
                                                                                                                                 and very good ones. Over the last 10        ways over the last 20 years, but one key
                                                                                                                                 years or so, we have seen many new          factor was indeed our decision to focus
                                                                                                                                 young guitar makers or even amateurs        on legality. When the Lacey Act was
                                                                                                                                 who are attracted by the do-it-yourself     amended to include musical instruments,
                                                                                                                                 culture and are starting to build instru-   Madinter was already emphasizing the
                                                                                                                                 ments. Many of them are attracted           importance of our wood being legally
                                                                                                                                 because they are musicians and would        and responsibly sourced. So when the
                                                                                                                                 like to know how to make the instru-        industry realized that they too needed
                                                                                                                                 ment they play, and others because          to make sure that they were purchasing
                                                                                                                                 they have a knowledge of cabinetmak-        legal wood, Madinter had a solid due dil-
                                                                                                                                 ing and would like to learn how to make     igence system in place and vast knowl-
                                                                                                                                 guitars and diversify their activity. In    edge of compliance, CITES, etc.
                                                                                                                                 any case, the determining factor in this         Some other examples: In our early
                                                                                                                                 explosion of new luthiers is Madinter       years we set up our first online store at
                                                                                                                                 and similar companies that have sup-        Madinter.com, which no others had. We
                                                                                                                                 plied a wide variety of products to         visited Asia and started offering solid
                                                                                                                                 the market, making it possible to find      wood to Chinese factories before any
                                                                                                                                 everything needed to build a musical        of them even made solid-wood guitars!
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
8

We also broadened our catalogue to              other sawyers and supply partners              CFO Barbara Wight were meeting in
meet our clients’ needs and diversify           in Cameroon?                                   the Netherlands with their European
our business. We added components,                  We are very proud of this partner-         distribution team. We called Bob a
accessories and tools, and we are very          ship and how much we have achieved             few days in advance and told him we
proud that StewMac trusts Madinter              together. In just 10 years, we have            wanted to present him with a business
to be their sole distributor other than         changed many things and always for the         proposal. We had spent weeks working
themselves.                                     better. When we acquired Crelicam and          on an elaborate business plan and had
    Also, new luthiers were no longer the       designed the logo, we also added a slo-        a long presentation to make with a lot
sons of the older generations. They were        gan that we have stuck to: Responsible         of ideas and numbers. When we arrived
newcomers learning the trade, so we             Trade. Looking back at what we have            at the hotel where Bob was staying and
started to offer guitar-making courses.         achieved together, we are very pleased.        introduced the idea to him, he imme-
                                                Together we have managed to get the            diately cut the presentation short and
In addition to your range of                    industry to accept the ebony that it did       said, “I like the idea, and we are going
products and services, what                     not use before because it was too light        to do it together.” Half an hour later,
do you think sets you apart                     in color; we have improved the living          together with Bob, Kurt and Barbara, we
from other companies?                           conditions of our workers, collaborators       were planning our first trip to Cameroon.
    Our vision as a company is to               and the people who live around the fac-        And so began this wonderful adventure.
lead the music industry in champion-            tory; and we have improved the health,             Working with Taylor Guitars has
ing a sustainable forest economy by             technological conditions and profes-           been the best thing that has happened

L-R: Ebony fingerboard blanks; Securing wood pieces on a fixture in a CNC mill;
Wooden knob blanks for electric guitars and amps; Top Right: Bridges for classical
guitars; Bottom: The Madinter team

maintaining the highest standards of            sional qualifications of our employees.
sustainability, legality and responsibility     And as the cherry on top, we have
in our timber sourcing. Right from the          launched the Ebony Project in order to
start, we decided that we did not want          plant and perpetuate the use of ebony
to be another company just cutting              for future generations.
down trees. We wanted to do things                  During these years, we have also
correctly. To start with, we wanted to          received recognition from the music
make sure every single piece of wood            industry and from the governments of           to us over the last few years. We have
was sourced legally, complying with             the U.S., Spain and the EU, which have         found a group of fantastic profession-
all national and international laws. This       awarded and publicly acknowledged              als and wonderful people. A special
should be obvious and standard, but             our work in Africa. But the most import-       mention must go to our great friend
unfortunately it is not. And then go a          ant thing is that this is not over. We still   and mentor, Bob Taylor — a wonderful
step further and make sure that the             have many ideas, projects and improve-         person with a big heart, with unique
environment, the people, are not being          ments that we want to implement in the         intelligence and brilliance, a tireless
harmed, and if we can, to have a posi-          years to come.                                 worker as well as a visionary in the
tive impact on the world.                                                                      music industry. We have learned
                                                What do you value about                        together and made mistakes together,
It’s not only Madinter’s 20th                   your relationship with Taylor?                 but we have always moved forward
anniversary this year, but also                    Often, we recall the first time we          and will continue to move forward
the tenth year of Madinter and                  proposed the Crelicam acquisition to           toward excellence.
Taylor’s Crelicam partnership.                  Bob [Taylor] and how he welcomed the
How would you reflect on what                   idea and his enthusiasm from the very
our two companies have managed                  beginning.                                                      Scan the code
to accomplish so far and what it                   In 2010 we went to Amsterdam                                 for a video tour of
                                                                                                                Madinter’s facility.
means for Crelicam employees and                because we knew that Bob, Kurt and
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
9

    Ask Bob
    Employee ownership, advice for young Bob,
    learning from failure, and curved braces

What differences have you noticed             my older self is pretty pleased with my       try. It costs little to try.” And their idea
since the employees took ownership            younger self. Consequently, my answer         worked very well, a huge improvement.
of the company?                               today is that I’d say something like,         It cost nothing to try, and our company
                     Howard Forberg           “Bob, you didn’t do too bad for a kid         benefitted greatly from their idea.
                                              who was a total woodshop and metal
Good question, Howard. Just minutes           shop nerd, and who knew nothing about
ago, I had a conversation with one of         guitars. Thank you for choosing that path
our machinists in the building I work in      and getting my older self to this point. I    Are there plans to bring ebony back
about their personal finances. This is a      appreciate it.”                               and sides to more models?
continuing conversation that started the                                                                            Josh Santiago
day after our announcement. He and his
wife have taken control of their finances
and keep making very positive changes
that he wanted to share with me. This
is almost a daily event now, because            Have you guys ever experimented with curved
with ownership, most people here feel
                                                braces in your acoustic guitars?
like they have an opportunity to do
well for themselves, and that changes                                                                       Ron Wilson
their own habits and viewpoints here
and at home. These are some of the
best conversations I’ve ever had in the         Hi Ron, we’ve made a few curved braces on test guitars
nearly half-century I’ve worked here at
Taylor Guitars. These conversations
                                                over the years. We never found any substantial improve-
all naturally come around to the work           ment that would offset the cost of producing such a brace
we do here as it provides the family
income to have the opportunity to               in a factory situation. In fact, we preferred the function
build a solid financial life. This year has
brought high demand for our guitars,            of a straight brace. There are some clever luthiers now
and our employee-owners across the
                                                making good guitars with curved braces. I love looking at
company gladly put forth their very best
effort. It’s amazing to watch how much          their work. But it’s not very practical for us.
is being accomplished. I’m pleased to
see people be even more interested in
the quality of products we produce and
what value we can offer a customer.
It’s a good atmosphere here at Taylor.        What have you learned from trying             Josh, we don’t have plans as of right          Craig and Lisa, it would be hard for        years ago. We get to make guitars with
It’s easy to engage in positive changes       something (wood/process/whatever)             now. There’s very little ebony that            me to recommend what other manu-            those trees thanks to them. I hope we’ll
when people feel a sense of ownership         that, for whatever reason, just didn’t        qualifies as side and back material,           facturers should do. They all have their    have the same effect on future guitar
and when they feel their name, their          work?                                         and together with our Crelicam partner,        way of dealing with natural resource        building. In a slight change of topic,
stamp, is not only on the guitar, but on                                Jim Flanigan        Madinter, it makes more sense for them         depletion, and I know it concerns them.     I’d say that I would love to influence
how we conduct our business.                                                                to supply this wood to the small shops         For me and for us at Taylor, we believe     consumers on their own personal daily
                                              Jim, I think I’ve learned to not predict      and individual luthiers rather than use it     in growing trees. It pleases us, and we     habits. I’d start with how much plastic
                                              the outcome, thinking I already know.         in our factory. They’re beautiful guitars,     see the sense in it. I think we’re onto     is used in each consumer’s daily life.
                                              I’ve learned to just test it. Often, we can   and I’m sure we’ll see some limited            something, and I suppose we’ll have
What would Bob today tell 1974 Bob?           test things faster than we can pontifi-       amounts here and there, but currently          to come back in 50 years to see if we
                  Stephanie Dubick            cate about it. I’ve learned to say, “Well,    we have no plans to release an ebony           were right. I know the British were right                    Scan the code to watch
                                                                                                                                                                                                        Bob talk about Taylor’s
                                              there are reasons why it might work and       model.                                         when they planted mahogany trees in                          wood-drying techniques.
Stephanie, this is a question I am being      reasons why it might not work, so let’s                                                      Fiji as well as India about 75 or more
asked more often lately. At first, it took    try it and see.” We recently had a major
me a little by surprise, and my mind          breakthrough on drying wood. Two men
would run ahead in an attempt to say          on our team, Randy Malaise and Gabriel        With being good stewards of the

                                                                                                                                               Got a question for Bob Taylor?
something profound. I’d try to think of       Boquiren, suggested a change that I           environment and caring for our natu-
impulses or frailties that I suffered from    would have never suggested because I          ral resources, do you consider Taylor
at an early age when starting Taylor          was pretty sure the method I’d chosen         to be the leader in this area for other            Shoot him an email: askbob@taylorguitars.com
Guitars with Kurt that my older, wiser        years ago was the right choice. This          manufacturers of guitars to follow to
self would tell my younger self. I found      had to do with what type of fan to use.       ensure a sustainable future for gen-               If you have a specific repair or service concern, please call
I was struggling to give an answer that       I know a little about fans, and I had my      erations to come?                                  our Customer Service department at (800) 943-6782,
I truly believed after I was done saying      doubts. At the end of my argument                        Craig and Lisa Dockstader               and we’ll take care of you.
it. It may come as a surprise to find that    against the change, I just said, “But let’s
The Art of the Inlay - Small-Body Guitars - Taylor Guitars
GROWING                                              Jim Ward
                                    Photo: Ivan Pierre Aguirre

   in Place   How artists found inspiration
              in isolation by looking inward
              By Colin Griffith
11

                                                                                         even as tools like YouTube, Sound-             Ada Juarez (drums) and Edith Johnson          New Jersey, so we had never really
                                                                                         Cloud and BandCamp grew in popular-            (lead vocals) have been making music          written songs in the same room before.”
                                                                                         ity with artists who had yet to break into     together since 2017, but perhaps not in            Though they moved into a house
                                                                                         the industry. In the pre-COVID world,          the sense you might expect. Until this        together during the pandemic, the
                                                                                         artists who made their bona fides in the       year, the three musicians wrote and           members of Meet Me @ The Altar say
                                                                                         “real world” carried an air of authentici-     produced their songs over distances,          their writing process barely changed as
                                                                                         ty and quality that “online” artists simply    sending ideas, lyrics and instrument          a result of their proximity.
                                                                                         couldn’t match. In a way, the tools            parts back and forth over the Internet             “Even though we moved in togeth-
                                                                                         that were supposed to democratize              until they arrived at a finished product.     er,” Ada says, “this way worked before,
                                                                                         music-making ended up pigeonholing             Suddenly, their way of writing music          so why would we try to change some-
                                                                                         young, creative and diverse musicians

                                                                                                                                                                                 “
                                                                                         into an online arena populated by rela-
                                                                                         tively small numbers of dedicated fans.
                                                                                         The passion was there, but the expo-
                                                                                         sure was not.
                                                                                                                                               We were an Internet band for five years,
                                                                                              The pandemic changed all of that.
                                                                                         With major artists and up-and-comers                  so we had never written songs in the
                                                                                         alike forced off physical stages and
                                                                                         onto the Internet, the music of the dig-
                                                                                                                                               same room before.
                                                                                                                                                   — Ada Juarez, Meet Me @ The Altar

                                                                                                                                                                                 ”
                                                                                         ital world found itself on a level playing
                                                                                         field for the first time. What resulted
                                                                                         was an explosion of bands, songwriters
                                                                                         and solo musicians into the public eye,
                                                                                         many of them from backgrounds rarely
                                                                                         showcased in the musical mainstream.
                                                                                                                                        became the norm, and as musicians             thing that was working? So we still
                                                                                         Meet Me in the Living Room                     everywhere adjusted to this siloed style      write in our separate rooms and then
                                                                                             Of the many artists that managed           of creation, Meet Me @ The Altar found        come together. We write lyrics in the
                                                                                         to capitalize on the conditions of the         themselves with an enormous head              same room now, but otherwise it’s the
                                                                                         pandemic months, pop-punk newcom-              start.                                        same as before.”
                                                                                         ers Meet Me @ The Altar have blazed a              “We were an Internet band for like            The “Internet band” effect made
                                                                                         particularly exciting trail. The trio of Téa   five years,” Ada says. “I lived in Florida,   an impact beyond the songwriting
                                                                                         Campbell (guitar, bass, 224ce-K DLX),          Edith lived in Atlanta, and Téa lived in      process, too. With plenty of experience

T
		 hough the COVID pandemic
		 may have temporarily emptied
		 music venues, it’s hardly kept
musicians quiet. During the isolation,
                                            with an audience, along with a new
                                            appreciation for what they do and a
                                            fresh gratitude for the spaces in our
                                            culture that foster music as a force of
the digital world exploded with creativ-    community.
ity as artists adopted an array of tools
that allowed them to stay connected         Digital Natives
with fans, make new music across            Meet the Real World
distances, and collaborate with other            Of all the consequences the music
musicians they never would have met         world experienced due to the pan-
otherwise. Some focused on keeping          demic, one of the most lasting is how
live music available for fans, staging      it threw a spotlight on underexposed
livestreamed performances that ranged       musical spaces as brick-and-mortar
from elaborate, professionally filmed       venues put business on hold. In our
productions to simple bedroom jam           story on the livestreaming boom from
sessions. Others focused on craft,          the previous issue of Wood&Steel,
exploring new musical territory and writ-   artists told us about the newfound
ing songs that reflected the pressures      power of digital tools that connect
of the moment. Still others found the       musicians to audiences across physical
pandemic a time for personal reflection,    distance and restrictions on public life.
an opportunity to reexamine life and        Livestreaming helped keep artists in the
grow a stronger sense of personal and       swing of performing, even if that meant
musical identity.                           sitting in front of an iPhone camera with
     In places where public life is         just an acoustic guitar as fans tapped
reopening and live music is returning,      out their digital reactions in the form of
artists have begun to resume the pursuit    smile emojis and hearts. That develop-
of their musical calling. But to those      ment has largely been a positive one
preparing to hit the road again, it’s       for all sorts of musicians, and those
clear that things have changed — the        with a strong foundation in social media
world of music feels different, as do       had an even greater advantage as fans
performing and writing. And as musi-        looked online for their live music fix.
cians find stages and begin filling seats        It hasn’t always been this way.
with fans, many are doing so with new       Major touring acts and established
ideas about what makes a good show,         musicians have long held sway on the
a great song and a strong connection        attention of the music-listening public,                                            L-R: Meet Me @ The Altar’s Ada Juarez, Edith Johnson and Téa Campbell | Photo: Jimmy Fontaine
12

                                                                                                                                         taining a public profile and keeping fans   you’re a social human being. It was hard
                                                                                                                                         engaged online: It was about survival.      to stay good in the head.”
                                                                                                                                              Ward (Builder’s Edition 517, GT            Despite the restrictions on public
                                                                                                                                         Urban Ash) is a fixture in his home town    spaces, Ward knew that keeping his
                                                                                                                                         of El Paso, Texas. He’s deeply connect-     head right meant keeping up with
                                                                                                                                         ed to the city, its music scene and even    music. Turning to songwriting, Ward
                                                                                                                                         its food culture — Ward owns a restau-      distracted himself with a new set of
                                                                                                                                         rant in El Paso that was forced to close    songs that would become Daggers, his
                                                                                                                                         during the pandemic. As a person nat-       latest solo album. Writing and creating
                                                                                                                                         urally drawn to community, Ward says        the album was a kind of therapy, he
                                                                                                                                         that the events of the early pandemic       says, one that both helped him manage
                                                                                                                                         were devastating, both for him and the      his mental state and expand his cre-
                                                                                                                                         people around him.                          ative abilities.
                                                                                                                                              “We immediately had to lay people          “I’ve definitely grown as an engineer,
                                                                                                                                         off,” Ward explains, “which is hard emo-    because I was forced to engineer and
                                                                                                                                         tionally and mentally. My band, Sparta,     produce the album myself, where nor-
                                                                                                                                         had a record that came out in April [of     mally I would have relied on other peo-
                                                                                                                                         2020], and I like to say it came out to     ple,” he says. “When the tools that make
                                                                                                                                         crickets. We canceled tours and had to      your job easier disappear, you’re forced
                                                                                                                                         furlough crew like everyone else.”          to learn new things. I came out of it with
                                                                                                                                              Without the natural outlet that        a renewed DIY ethos in my life.”
                                                                                                                                         creative work provides, Ward says, he           But self-reliance only goes so far.
                                                                                                                                         struggled through the early days of the     Learning new musical skills is one
                                                                                                                                         pandemic.                                   thing, but it’s not a substitute for human
                                                                                                                                              “Lockdown is hard on you as a          interaction and connection, especially
                                                                                                                                         human being,” Ward says, “especially if     for someone as involved in the com-

navigating the digital realm and engag-       matured through our songwriting. Now,      improved songwriting and a better
ing with fans over the web, COVID             everything we write tops what we did       sense of identity as a band. But not all
helped set the conditions for the band’s      before.”                                   of today’s musicians were born into the
dramatic spike in recognition. The trio           The work paid off. The band says       digital ecosystem. For those who have
had planned to start touring in 2020          they blew up during the pandemic,          put decades into a more traditional
and 2021 — instead, they wound up at          going from 3,000 followers to over         approach, the pandemic represented a
home, where writing songs was essen-          50,000. Though it’s a bit strange not      different challenge: How do you adapt
tially the only creative outlet. Stripping    being able to actually see that growth     to the times without losing yourself?
away the “traditional” elements of the        in the form of bigger audiences at
music industry had a way of making            shows, their connections with fans                           Scan the code for exclusive
artists refocus on the essence of their       online has helped them get a better                          video content featuring
craft. For these three, the pandemic          sense of where they fit into pop culture                     Meet Me @ The Altar.
was a pressure cooker that helped             in general. They credit some of their
them grow in both skill and confidence.       growth to a changing society and evolv-
     “Quarantine changed a lot for us,”       ing attitudes that increasingly demand
Téa recalls. “If it weren’t for quarantine,   greater inclusion of women musicians       Turning Music into Community
we wouldn’t really have had time to sit       and artists of color. As a trio of women       Closed venues and cancelled shows
and think about the direction we want         of color, Meet Me @ The Altar found        were the most obvious signs of trouble
to go and how we want to evolve as a          their moment.                              within the music industry during the
band.”                                            “A lot of things were happening        pandemic, but another challenge had
     Instead of touring, Meet Me @ The        during quarantine — social issues, Black   a quieter, but no less significant effect:
Altar doubled down on songwriting.            Lives Matter, George Floyd’s death,”       mental health. Isolation, unprecedented
Instead of livestreaming, as so many          Edith says. “But since people really       economic pressure and ongoing social
artists did during isolation, they wrote.     couldn’t do much, they really had time     change put a strain on many over the
Save for a streamed show in partner-          to think about the world. People started   past 18 months, including artists whose
ship with Wendy’s restaurants, Meet           thinking about Black life and Black art.   primary source of emotional, social and
Me @ The Altar looked to each other,          We were right there, and since our         creative catharsis — not to mention
focusing on shaping their voice and           music is actually good, people stayed.”    financial stability — was dramatically cut
developing an identity as musicians.              By zigging where others zagged         off without warning. For former At the
     “The more you write, the more            during the pandemic, Meet Me @             Drive-In co-founder, current Sparta gui-
comfortable you feel,” Edith says.            The Altar found a perfect opportunity      tarist and longtime solo songwriter Jim
“Quarantine was a blessing in disguise.       to build on their success and follow       Ward, holding on to music through the                                                                       Photo: Christ Chavez
It helped us come together, and we            their explosion of popularity with         pandemic was about more than main-
munity as Jim Ward. In the absence
of chances to meet and greet fans at
                                              In a world that has grown far too used
                                              to seeing its young artists spiral out of   Q&A: Oritsé
shows, Ward found himself forging             control, there’s something special about
relationships with fans online, often fans    creating spaces that encourage honesty
he would never have had a chance to           and authenticity. On that subject, Ward
meet otherwise. And it didn’t stop with       speaks from personal experience.
Instagram conversations with fans as              “I honestly believe the early part of
scattered as Australia and Moscow.            my career would have benefited from
Soon, the drive to preserve some sense        someone saying, ‘It’s OK to not feel                                                                                                   which was a completely new expe-
                                                                                                                                                                                     rience for me. There’s nothing like
                                                                                                                                                                                     being in the studio with everyone
                                                                                                                                                                                     in the same room, but it didn’t
                                                                                                                                                                                     stop me from being productive.
                                                                                                                                                                                     Some of the songs that I wrote

                                         “
                                                                                                                                                                                     over the Internet with musicians
                                                                                                                                                                                     around the world will feature on my
                                                                                                                                                                                     band’s new album.
     The truth is, a lot of us make music because                                                                                                                                     Do you feel like you’ve grown
     we’re trying to figure out how to feel better.

                                         ”
                                                                                                                                                                                      as an artist in tangible ways
                                                                                                                                                             Photo: Kazz Kumar
                                     — Jim Ward                                                                                                                                       during the pandemic?
                                                                                                                                                                                         I’ve definitely grown as an artist
                                                                                          The British pop star tracks new                                    in so many different ways. I started writing spoken-word
                                                                                          ground as he learns to master the                                  poetry, and I was amazed to see how well my fans react-
                                                                                                                                                             ed to it, which encouraged me to write even more. I put
                                                                                          guitar from isolation.                                             out a spoken-word piece called “This 2020” on YouTube,
                                                                                                                                                             which was produced by the phenomenal Charles
                                                                                               The effects of ongoing social distancing and public           Jacques, a very good friend of mine.
                                                                                          health restrictions have been as global as the pandemic                I laid down the vocals in my friends’ mini-bedroom
                                                                                          that caused them, and artists all over the world have had          studio setup and sent my vocal stems via email over to
of togetherness led Ward to start a           good right now,’” he says. “Instead of      to adjust. In the United Kingdom, singer-songwriter and            Charles in Inglewood, California. He sent the track back
new tradition: Friday Beers, a series         just handing you a bottle of vodka. We      producer Oritsé (GTe Urban Ash, GS Mini) has kept himself          to me after mixing it, and then I found some young, talent-
of live, unrehearsed, unedited conver-        could do better at taking care of our       busy with a host of projects, including spoken-word poetry         ed visual creators to work with through social media to
sations hosted on Instagram between           young artists that way.”                    and learning to play guitar. His video series, Vibes 101,          help me conceptualize the piece in a video.
Ward and another musical guest. So                                                        follows Oritsé as he takes up the guitar for the first time,
far, Friday Beers has included talks with                      Scan the code for          sharing his experiences with practicing, getting to know the       Did you learn anything new about connecting
Rhett Miller, Nina Diaz, the Black Keys’                       exclusive video content    instrument, and learning his first songs with fans online.         with fans during this time?
Patrick Carney and Josh Homme from                             featuring Jim Ward.             Recently, we caught up with Oritsé via email to find out          I learned that my fans are more interested in my cre-
Queens of the Stone Age.                                                                  how his experience of the pandemic affected his creative           ative ideas than I may have initially realized, outside of
     These aren’t your run-of-the-mill art-                                               process. Be sure to check out the Vibes 101 series at              knowing me just as the founding member of my band.
ist interviews focused on new albums,                                                     @oritsemusic on Instagram.
upcoming shows and songwriting                No Right Way to Make Music                                                                                     How have you changed your approach to
inspiration — they’re thoughtful, often           The landscape of today’s music          What was your experience of the pandemic like as a                 performing live?
profound discussions that see Ward            world is ever-evolving, fueled in equal     musical artist in the UK?                                             I haven’t had the opportunity to perform live yet, but
and his guests opening up for audi-           parts by changing social attitudes, the          After having an incredible comeback launch with my            my band has been making adjustments to our live per-
ences on a personal level in a way that       growing accessibility of new music          band and selling out a 30-date arena tour in the UK, we            formance to ensure that we and our fans are as safe as
isn’t possible with the few minutes of        outside the traditional record label        unfortunately had to move our tour back. However, in this          possible when we go on tour end of this year.
face time artists are able to give fans       pipeline, and the tangible consequenc-      unexpected time when the world became still, being in iso-
at gigs. Ward says that these conver-         es of a global health crisis. Seasoned      lation actually gave me time to explore a deeper level of my       Are there elements of livestreaming or other
sations have been revelatory, not just        insiders and emerging artists alike are     creativity without any distractions.                               approaches to creating music you’ll continue
for how they helped him get through           finding that in these times, building or     	 I’ve wanted to learn the guitar since forever, so I said        to use moving forward?
isolation, but for how they helped audi-      maintaining a career in music means         to myself, there’s no better time than now. I also wanted to          I definitely want to explore the livestreaming perfor-
ences as well.                                being willing to look inward — to focus     encourage others to pick up an instrument, so I came up            mance space a lot more in the future and see what I’m
     “Josh Homme is like an older broth-      on craft, to dig deep and explore           with an idea to start my own online docuseries called Vibes        able to do with that. I also will work with other musicians
er to me, and we had this really deep,        uncharted creative territory. Though        101, where I would let viewers into the beginnings of my           and artists a lot more, no matter where they are in the
personal conversation in front of all         today’s digital tools make it easy to       journey of learning the guitar and encourage them to join in       world. Distance is no longer an obstacle. Online sessions
these people,” Ward recalls, “and I got       connect with audiences and individual       or follow my progress. I reached out to Taylor Guitars with        actually work just fine.
all these really beautiful messages from      fans, they cannot replace the hard          the idea and they loved it, so this kicks off our first collabo-
people saying things like, ‘This is how       work of transforming ideas into actual      ration together.                                                   What is your songwriting process like?
male relationships should be.’ The truth      music, of offering a message that is                                                                               My songwriting process is a melting pot of crazy ideas
is, a lot of us make music because            both authentic to oneself and universal     How has your approach to your craft or your career                 where nothing is off limits and there is no filter. It’s wild.
we’re trying to figure out how to feel        enough to inspire listeners around the      changed as a result of your forced isolation during                My process is pretty much throwing everything at the
better. And when you start having those       world. Fortunately, if the pandemic has     the pandemic?                                                      wall and seeing what sticks. It’s got to feel good to me.
conversations, people can say, ‘If that       revealed anything about contemporary           Until the pandemic, I didn’t know it was possible to write      I don’t like to get in my own way when writing songs — I
guy feels like this, it must be OK that I     music and the people who make it, it’s      songs with people over the Internet. I was able to collab-         like to keep everything open until I achieve that lightbulb
feel like that, too.’”                        that the drive to create persists regard-   orate and write songs with musicians all over the world,           moment.
     Ward sees this as a feature of the       less of circumstance.
pandemic that should stick around as
life returns to something like normalcy.
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