The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION

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The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
The business
    event for the
hotel community
                    PROS PECT I V E E XH I B I TO R
                    & PA RT N ER I N FO RM AT I O N

I N D E P E N D E N T H OT E L S H O W. N L
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

Welcome to the
Independent
Hotel Show
2022
                 The Independent Hotel Show is           of educational seminars and multiple
                 the most comprehensive business         networking opportunities; the
                 event for the hotel community. With     Independent Hotel Show
                 more than 2,300 hoteliers visiting      brings thousands of hoteliers
                 the inaugural European edition in       together to share ideas, meet
                 Amsterdam and 67% of exhibitors         suppliers and network.
                 already booked into their stands for
                 2022, the value of the event to the     Join us 16-17 March 2022 at RAI

                 industry is clear and we are thrilled   Amsterdam to engage with an

                 to provide a means to support this      audience of high-quality hoteliers

                 exciting sector.                        dedicated to the discovery of
                                                         opportunities available to increase
                 With Covid-19 undoubtably               the profitability and efficiency of
                 presenting our industry with            their hotel businesses. We look
                 uncharted challenges, hoteliers         forward to welcoming you to
                 are now, more than ever, trying         the line-up.
                 to restore confidence with their
                 guests and provide the best
                 possible service experience. There
                 is no quick fix, however we know
                 that 2022 will be the perfect
                 opportunity to reconnect and
                 present your products and services
                 to our audience of hotel owners,
                 operators, and developers.              Mieke Berkers

                                                         E V E N T M A N AG E R
                 Comprised of a curated exhibition
                                                         I N D E P E N D E N T H OT E L S H O W
                 of over 190 suppliers, a programme
                                                         A M S T E R DA M
                                                                                                      2
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

201 9 G UES T
D E M O GRA P H I CS

                                                          GU EST ACT I V I T Y

                                                                                                     18%
                                                                                                            CA M E FRO M O U T S I D E
                                           H OT E L			                                        51 %          THE NETHERL ANDS

              2300                         O P E N I N G A N E W H OT E L

                                           I N T E R I O R D ES I G N /A RC H I T ECT U R E
                                                                                              6%

                                                                                              22%
                                                                                                     83%    H AV E D I R ECT
                                                                                                            P U RC H A S I N G AU T H O R I T Y

           TOTA L V I S I TO RS            S E R V I C E D A PA R T M E N T S			              3%

                                           G U ES T H O U S E / V E N U E W I T H RO O M S

                                           I N D U S T RY P RO FES S I O N A L S
                                                                                              3%

                                                                                              1 5%
                                                                                                     90%    O F V I S I TO RS W I L L B E
                                                                                                            RETURNING IN 2022

          €70,971                                 ACCO M M O DAT I O N S I Z E
   How much our visitors plan to spend
   on average in the next 12 months with   1 -1 0 RO O M S			                                 9%
                                                                                                     74%                   INDEPENDENT
                                                                                                                           H OT E L S
     companies they met at the show.
                                           1 1 -25 RO O M S 			                               1 4%                         G RO U P- O W N E D

                                           26 - 5 0 RO O M S			                               1 5%         26%             H OT E L S

                                           51 -1 0 0 RO O M S			                              20%

                                           1 0 0 + RO O M S			                                42%

                                                                                                                                                   3
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

TH E
S UP PL IER
E XP E R I EN CE

 “We designed The Concept Lab           “The Independent Hotel Show         “We had a great time at the show.
 for the Independent Hotel Show.        was a great success for us! We      For us it was a combination of
 The show has been a really good        made contact with a huge number     prospecting and networking with
 experience for us, we really liked     of potential customers and had      new, as well as existing, partners
 the quality of the guests that         already decided to participate in   in the hotel sector. I really get the
 visited our stand and we spoke to      next year’s edition by the end of   sense that the future of
 a lot of potential clients including   the first day. Our compliments to   exhibitions is smaller, shorter and
 lots of hotel owners from The          the organising team. Great job!”    with more emphasis on attendees
 Netherlands, it’s super exciting!                                          and impact for exhibitors.”
 As a start-up company, we are          Rolf Koelman
                                        C O M M E R C I A L M A N AG E R    David Mate
 now able to develop and take
                                        VO S P R O J E CT                   S E N I O R S A L ES E X E C U T I V E
 the next steps and I think a lot
                                                                            SABEEAPP
 of business will come after the
 show.”

 Niek Sanders
 CO - FOUNDER
 R O B U U S T A M S T E R DA M

                                                                                                                                         4
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
THE SUPPLIER EXPERIENCE                                          I HS A MSTERDA M 2022

                                  “The Independent Hotel Show
                                  was an incredibly valuable way
                                  for us to gain qualified leads with
                                  key decision makers at hotels.
                                  We have managed to achieve an
                                  8x ROI within just three weeks

    120                           of the show finishing. It is a great
                                  opportunity to get face-time with
    TOTA L N U M B ER             owners, general managers and
    O F E X H I B I TO RS         directors.”
    IN 2019
                                  Andrew Powell
                                  I N T E R N AT I O N A L S A L ES L E A D

    60%
                                  H E A D B OX

    O F E X H I B I TO RS
    R E- B O O K ED O N S I T E
    FO R 2 0 2 2                  “Technogym participated in
                                  the Independent Hotel Show in
                                  Amsterdam last May. During the
                                  show we experienced a high level
                                  of leads and contacts within a
                                  well-organised and high-quality
                                  environment. The results of the
                                  event have been very positive
                                  and for this reason we already
                                  confirmed for the next edition.”

                                  Ed Kruythof
                                  T R A D E M A R K E T I N G M A N AG E R
                                  COM M ERCIAL
                                  T E C H N O GY M B E N E LU X B C

                                                                                     5
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

TH E
G UE S T
E XP E R I EN CE

 “As a new opening hotel, the           “A well organised, high-end and
 Independent Hotel Show provided        intimate fair which created the
 an amazing opportunity to make         perfect platform to (re)meet
 new contacts within the industry       friends and inspiring people
 and showcased a wide range of          from the hospitality industry
 first-class exhibitors. The intimate   worldwide.
 set-up of the event created a          The Independent Hotel
 personal atmosphere and easy           Show provides a successful
 way to connect with potential          combination of non-mainstream
 partners and other hoteliers.          exhibitors, networking
 The education programme                opportunities
 was a particular highlight, with       and interesting discussion panels.”
 insights into a range of trends and
                                        Tom Espinosa
 opportunities within the sector.”
                                        FOUNDER
 Melle Van Uden                         H OT E L V

 G E N E R A L M A N AG E R
 T H E S L A A K R OT T E R DA M

                                                                                                  6
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
TH E GU EST EXPERI EN CE                                                                                                           I HS A MSTERDA M 2022

                           “I am really happy that the                 “This is a must-attend for any        “This is by far the most impactful
                           Independent Hotel Show                      entrepreneur that wants to stay       And high-quality show I have seen
                           launched in Amsterdam.                      ahead of the curve in the lifestyle   in my six years as an independent
                           We’ve seen that it was an                   boutique hospitality marketplace.     hotelier. Compact, insightful
                           immense success – when I looked             This is a great place for ideas and   and inspiring. Can’t wait for next
                           around, I saw the right people              to meet peers that can take you to    year’s show!”
                           and the community really coming             the next level.”
                                                                                                             Marja Hillebrand
                           together. This is the new place
                           to be for hoteliers. It’s where             Bram van der Hoek                     OWNER
                                                                                                             PA L E I S H OT E L
                           they meet each other and meet               CEO
                                                                       E U R O P E H OT E L S P R I VAT E
                           vendors that have interesting,
                                                                       C O L L E CT I O N
                           innovative products.”

                           Sander Allegro
                           OWNER
                           A L L E G RO I N N OVA T I O N S
                           H O S P I T A L I TY C O N S U L T A N CY

                                                                                                                                                       7
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

W HO CH ECKED IN                                                                                          A selection of visitors to the
                                                                                                          Independent Hotel Show Amsterdam 2019.

T H E N E T H ERL A N DS                                                                                                                                                                                          REST O F T H E WO RLD

A M B A S S A D E H OT E L                            E U R O P E H OT E L S P R I VAT E                  IHG                                                Q U E N T I N H OT E L S                             A C C O R H OT E L S
A M S T E L H OT E L                                  C O L L E CT I O N                                  I N N T E L H OT E L S                             R A M A DA A MSTERDA M A I RPO RT                    B E G O N A C L I F F H OT E L
A M S T E R D A M T R O P E N H OT E L                E X P LO R I S H OT E L S                           I N T E R C O N T I N E N TA L A M S T E L         SCHIPHOL                                             C - H OT E L S
A P O L LO H OT E L S                                 G E N E R ATO R                                     A MSTERDA M                                        R O M A N T I K H OT E L A U B E R G E D E           CITIZENM
A P PA R T E M E N T E N H OT E L V L I E R I J C K   G R 8 H OT E L S                                    I N T E R N AT I O N A L H OT E L                  C A M P V E E R S E TO R E N                         DA N A VI LL AS
AUB ERGE DU BON H EUR                                 G R A N D H OT E L A M R ÂT H                       MANAGEM ENT GROU P                                 S AVOY H OT E L R OT T E R D A M                     G R 8 H OT E L S
B &B ADEL AERTHOEVE                                   A MSTERDA M                                         K ASTEEL DOENR ADE                                 S I R A L B E R T H OT E L                           H I LTO N
B A BY LO N H OT E L D E N H A A G                    G R A N D H OT E L B E AT R I X                     K ASTEEL KERCKEBOSCH                               SOFITEL LEGEND THE GR AND                            REST O F TH E WO RLD
B A L B I R N I E H O U S E H OT E L                  G R A N D H OT E L T E R D U I N                    L A N D G O E D H E T R O O D E KO P E R           A MSTERDA M                                          THE NETHERL ANDS
B E S T W E S T E R N D E L P H I H OT E L            H E L LO I ' M LO C A L                             L A N D G O E D H OT E L G R O OT                  S TAYO K AY A M S T E R D A M O O S T                H OT E L B E L L-X
B ILDERB ERG                                          H OT E L B O M M E L J É                            WA R N S B O R N                                   S W E E T S H OT E L                                 H OT E L E D E LW E I S S G E R LO S
B L A C K L A B E L H OT E L S                        H OT E L C O R N E L I S Z                          L A N D G O E D L A U S W O LT                     THE ALBUS                                            H OT E L F R A N Q
B LO O M I N G H OT E L                               H OT E L D E B E U R S                              L LOY D H OT E L                                   T H E A L F R E D H OT E L                           H ÔT E L L A C O U R C A R R É E
B OT E L                                              H OT E L D E L E I J H O F O I S T E R W I J K      LO R E G R O U P, T H E N E T H E R L A N D S      T H E A N T H O N Y H OT E L                         H OT E L O K AT H E D R A L
B O U T I Q U E H OT E L S TA AT S                    H OT E L D E S T E R R E N B E R G                  M A N ZO ' S S U I T E S                           T H E DY L A N H OT E L                              H OT E L S C H E L D E Z I C H T
B O U T I Q U E H OT E L T H E R O O S E V E LT       H OT E L D E S A R T S                              M A RY K H OT E L                                  T H E H OX TO N                                      H OT E L W I T TO R F
CAISSON                                               H OT E L E S T H E R E A                            M A X B R O W N H OT E L S                         T H E J A M E S R OT T E R D A M                     L A MADELEI N E GR AN D PL ACE
CANAL HOUSE                                           H OT E L H E E R E                                  M E R C U R E H OT E L                             T H E R O O S E V E LT B O U T I Q U E H OT E L      L A K E D I S T R I CT H OT E L S
C A R LTO N O A S I S H OT E L                        H OT E L I N H E T H U I S VA N D E V E N T E R     AM ERSFOORT CENTRE                                 T H E S L A A K R OT T E R D A M , A T R I B U T E   L A R I O H OT E L S
C H AT E A U S T. G E R L A C H                       H OT E L N A S S A U B R E D A , A U TO G R A P H   MONQUI                                             P O R T F O L I O H OT E L                           L E O P O L D H OT E L B R U S S E L S
CIT Y ID GROUP                                        C O L L E CT I O N                                  MOOIRIVIER                                         T H E S T U D E N T H OT E L                         L I M I T E D E D I T I O N H OT E L S
C I T Y L A B H OT E L                                BY M A R R I OT T                                   M OT E L O N E                                     T H E T I M E S H OT E L                             L I N D N E R H OT E L S & R E S O R T S
CITYDEN                                               H OT E L N E S                                      M OT H E R G O O S E H OT E L                      T H E AT E R H OT E L V E N LO                       LY R AT H E S TAT E H OT E L
CLINK HOSTELS                                         H OT E L N OT H OT E L                              M OV E N P I C K H OT E L S & R E S O R T S        UTRECHT CIT Y CONCEPTS                               M A R R I OT T
C O N S C I O U S H OT E L S                          H OT E L O K U R A A M S T E R D A M                M OX Y A M S T E R D A M H O U T H AV E N S        VA N D E R VA L K H OT E L S                         N H H OT E L G R O U P
C O N S E R VATO R I U M                              H OT E L PA R K B E R G E N                         M R . J O R D A A N H OT E L                       VILL A NICOL A CITY B&B                              O DYS S E Y H OT E L G R O U P
C O R E N D O N H OT E L S & R E S O R T S            H OT E L S E V E N O N E S E V E N                  N OVA H OT E L A M S T E R D A M                   VILL A RUIMZICHT                                     R A D I S S O N B LU
C O U R T GA R D E N H OT E L                         H OT E L T H E E XC H A N G E                       N OVOT E L R OT T E R D A M B R A I N PA R K       VO N D E L H OT E L S                                T H E C I R C U S H OT E L
C O U R T H OT E L C I T Y C E N T R E                H OT E L T H E M ATC H                              N OV U M H OT E L S                                W A MSTERDA M                                        T H E M E T R O P O L E H OT E L
UTRECHT                                               H OT E L T H E TO R E N BY PAV I L I O N S          O R A N J E H OT E L L E E U WA R D E N            WA L D O R F A S TO R I A A M S T E R D A M          T H E P L A Z A H OT E L
C O U R T YA R D BY M A R R I OT T                    H OT E L S & R E S O R T S                          PA L E I S H OT E L                                WERELDSGROEP                                         W E L L N E S S H A S S E LT B & B
DE DRI E GE ZUSTERS                                   H OT E L T W E N T YS E V E N                       PA R K H OT E L                                    W I N H OT E L S G R O U P
D E L' E U R O P E                                    H OT E L V & T H E LO B BY                          PA R K P L A Z A V I CTO R I A A M S T E R D A M   WINSELERHOF
DE LIBRIJE Z WOLLE                                    H OT E L V F I Z E A U S T R A AT                   P E S TA N A A M S T E R D A M R I V E R S I D E   Z A A N H OT E L
D I K K E R & T H I J S H OT E L                      H OT E L VA N O R A N J E                           P I N C O F FS 1 8 7 9                             ZO K U
D O U B L E T R E E BY H I LTO N                      HUIS TER DUIN                                       P P H E H OT E L G R O U P
A M S T E R D A M C E N T R A A L S TAT I O N         HUIZE B ERGEN                                       PU LIT ZER A MSTERDA M
E D E N H OT E L S                                    H YAT T P L A C E A M S T E R D A M                 Q O A MSTERDA M
                                                                                                                                                                                                                                                                       8
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

O UR S ERV I CE

   A comprehensive business event to service the full hotel lifecycle. From
   investment and purchasing through to branding, design, operations,
   portfolio growth and selling; the show’s content supports hoteliers in
   every stage of their hotel development.

   OV ER 1 2 0 Q UA LI T Y                   ED U CAT I O N
   S U PPLI ERS                              PRO G R A M M E

   We welcome representation                 A huge draw in attracting our
   from across the hotel supply              hotelier guests to the show,
   chain. Exhibitor categories               our education programme
   include but are not limited to:           addresses hot topics for
                                             hoteliers today.

   D ES I G N & D EC O R                     H OT E L V I S I O N S TAG E            J O I N US I N S H A R I N G YO U R
                                                                                  SO LU T I O N S FO R T H E M O D ERN
   S PA & W E L L N ES S                     I N N OVAT I O N S TAG E
                                                                                  H OT ELI ER . W H AT PRO D U CT O R
   FO O D & D R I N K                        S O C I A L B U S I N ES S S PAC E       S ERV I C E CA N YO U O FFER?
   T EC H N O LO GY

   HOUSEKEEPING &
   H OT E L P RO D U CT S
                                             I H CO N N ECTS
   H OT E L S U P P O R T
   SERVICE
                                             Showcase your products and
   BEDS & BEDDING                            services to an engaged audience
                                             of key senior decision makers
   MARKETING & BR ANDING
                                             365 days of the year. Speak to
   AU D I O & E N T E R TA I N M E N T       the team to find out more.

                                                                                                                           9
The business event for the hotel community - PROSPECTIVE EXHIBITOR & PARTNER INFORMATION
I HS A MSTERDA M 2022

BECOM E AN
O FFICIAL PAR T NER

      Be seen as market leaders by affiliating your brand as a partner to the show. Work with us to build and deliver
      a comprehensive partnership package that places your company at the forefront of our guests’ minds.

PAC K AG ES TO I N C LU D E                                                                               O PP O RT U N I T I ES

      Elevated branding and increased            Data capture opportunities                               THE SUITE
      exposure above and beyond the              to enable you to build personal                          I N N OVAT I O N S TAG E
      traditional exhibition stand               relationships with our hotelier                          S O C I A L B U S I N ES S S PAC E
                                                 community
                                                                                                          T I T L E PA R T N E R

      Comprehensive pre-event                                                                             H OT E L V I S I O N S TAG E
                                                 Hosted face-to-face
      marketing and advertising                  opportunities to inspire and                             T H E LO B BY

                                                 educate about you and your                               O F F I C I A L C AT E G O RY PA R T N E R

                                                 services

E XH I B I T

      Join our premium exhibitor                                                                                                                    2
                                                          S TA N D T Y P E                     I N C LU S I O N                    R AT E P E R M
      line-up.
      With 70%* of stands already booked                   Space Only                      Floor Space Only                           €310*
      and a finite amount of space available,
      contact us now to request a floorplan.
                                                         Shell Scheme                  Carpet & Shell Scheme                          €390*
      * Correct at time of print

                                                 * Plus VAT (location dependent) and €550 marketing fee
                                                                                                                                                         10
I HS A MSTERDA M 2022

PA R TN ERS                                           The Independent Hotel Show is proud to have
                                                      worked with leading partners in 2019 to help
                                                      support the industry.

 M E D I A PA R T N E RS

 C O M M U N I T Y PA R T N E RS

 D ES I G N PA R T N E RS

 R E C O M M E N D E D B U S I N ES S PA R T N E RS

 F O U N D I N G E X H I B I TO RS

                                                                                                                        11
TH E I N DEP EN DENT HO T EL SHOW
POR T F OL I O

Mieke Berkers                       Julia Howard
E V EN T M A N AG ER                CO M M ERC I A L E XECU T I V E
+31 (0) 6 815 758 31                +4 4 (0) 207 886 3067
mieke.berkers@montgomerygroup.com   julia.howard@montgomerygroup.com   I N D E P E N D E N T H OT E L S H O W. N L
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