THE ESSENTIAL 2021 E-COMMERCE CALENDAR - JANUARY - JUNE - CedCommerce
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THE ESSENTIAL
2021 E-COMMERCE
CALENDAR
JANUARY - JUNE
The dates you need to know for the first half of the year.
Last year was a challenging year for the retail industry across the
globe. As we dive into 2021, it’s more important than ever to arm
your business with the tools and best practices to not only survive
but thrive. Use this calendar as a guide to keep you organised and
prepped for the first half of 2021. You’ve got this!
JANUARY 2021
We would normally say begin the year by analysing your 2020 performance, but this year we’d recommend exploring which
PRO TIP digital investments have paid off, how your channel strategy has performed and whether you have the reporting and dashboards in
place to measure your efforts.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
27 28 29 30 31 1 2
E-COMMERCE SUCCESS DIGITAL MARKETING
2021 is finally here! Celebrate Take a moment to check, have you
by reading about how a family paused all of your festive themed
business secured top rankings in keywords and bids across digital
Google searches last year. channels?
3 4 5 6 7 8 9
STRATEGY
STRATEGY STRATEGY
We’re all happy to move on from POST-PEAK
The holidays are over — but gift 2020, but before you dive into MARKETPLACES Take action now to review the If you’ve got some stock left over, DIGITAL MARKETING
card expenditures and returns are the weeks ahead, stop and review With its 2.5+ million listings and valuable customer data you you might want to consider the best
still going strong. Use promotions your 2020 holiday data. Note daily 25K orders, you can’t afford acquired, update your lists and way to sell this profitably. Why not Review your back-to-school
to take advantage of additional potential improvements for the NOT to be on Catch.com. Learn convert those first-time customers check out how to diversify your promotions. Optimise bidding on
traffic in the coming week. 2021 season. how to join today! into repeat buyers. discounting strategy? keywords now.
10 11 12 13 14 15 16
MARKETPLACES
COMING OF AGE
DIGITAL MARKETING
Ready to turn Amazon holiday
DAY (JAPAN)
shoppers into long-term customers?
STRATEGY Roses are red, violets are blue — This eBook dives into the strategies
Post relevant content on Australia and it’s time to select Valentine’s you need to cultivate loyal buyers
Day on blogs and social. Day keywords, too. on Amazon.
17 18 19 20 21 22 23
IT’S BLUE MONDAY,
SURPRISE YOUR DIRECT TO CONSUMER
CUSTOMERS WITH A
MARKETPLACES DISCOUNT! More brands are fast-tracking
DIGITAL MARKETING their plans to meet consumers in
Looking for marketplace the digital arena, read A Guide
opportunities in 2021? We Ramp up back-to-school content to E-Commerce for Brands to stay
discussed our picks in this webinar. on social. on top.
24 25 26 27 28 29 30
E-COMMERCE SUCCESS
2020 was a memorable year, but
BRAND ANALYTICS
some COVID-19 retail success
31 Want to unlock your e-commerce
AUSTRALIA DAY
stories are emerging. Read about
performance and meet your T EVENT
how a local bike shop successfully
business goals? Read this shifted to online sales during the Amazon SEA Online Seller Summit - Singapore
overview to learn more. pandemic.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.
FEBRUARY 2021
It’s difficult to predict which consumer behaviours driven by the pandemic will be here to stay. Even when shopping as we know
PRO TIP it goes back to “normal,” it’s likely consumers will still be heading online to research products, discover brands as well as make
purchases. You need to have a smart multichannel strategy if you’re to remain in demand, we have lots of tips to help you be
discovered, read on!
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
31 1 2 3 4 5 6
DIGITAL MARKETING
It’s time to launch your Valentine’s
STRATEGY Day campaign! Remember it’s not E-COMMERCE SUCCESS
Preparation for the Chinese New just about romance and flowers “We just kept crushing goal after
Year is happening now. If you sell anymore, you could take the EVENT goal.” Discover how ASICS’ year-
DIGITAL MARKETING
to China, be sure your content and opportunity to celebrate all types over-year revenue growth shot up
Pause back-to-school campaigns. Amazon SEA Online Seller Summit - Malaysia
promotions are updated. of friendship and relationships! 72% with ChannelAdvisor.
7 8 9 10 11 12 13
MARKETPLACES
Marketplaces are growing in
DIGITAL MARKETING CHINESE NEW YEAR’S EVE
popularity every year, have you CHINESE NEW YEAR
considered where you might Share the love by including NATIONAL FOUNDATION DAY HAPPY YEAR OF THE OX!
(JAPAN)
expand to next? Download this photos and content that celebrate
tip sheet to get more details about all aspects of relationships and
selling on Kogan.com. friendships for Valentine’s Day.
14 15 16 17 18 19 20
DIRECT TO CONSUMER MARKETPLACES
Are you serious about finding It sounds obvious, but it’s getting
buyers — wherever they are? the basics right on marketplaces
Even while they’re browsing
which often lets brands and
VALENTINE’S DAY
SHROVE TUESDAY social media feeds, checking
(PANCAKE DAY) retailers down. Do an audit and
email or catching up on the latest
EVENT make sure your images are the
DIGITAL MARKETING sports scores? Watch this webinar
to uncover how to target shoppers right size and your keywords are
Amazon SEA Online Seller Summit - Phillippines optimised.
Pause Valentine’s Day keywords across channels.
21 22 23 24 25 26 27
E-COMMERCE SUCCESS MULTICHANNEL
Social Commerce represents
Huawei was striving to create a EMPEROR’S BIRTHDAY BRAND ANALYTICS a huge opportunity to meet LANTERN FESTIVAL
seamless transition from its website (JAPAN)
Your brand’s reputation is consumers where they are (CHINA)
to its retailer partners, providing browsing. Discover which brands DIGITAL MARKETING
valuable. Protect it — and boost MAKHA BUCHA DAY
customers with an effortless path to its power — with ChannelAdvisor are leading the pack in this Pause Chinese New Year
purchase. Find out how they did it! Brand Analytics. eConsultancy report. promotions.
28 1 2 3 4 5 6
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.
MARCH 2021
Last year 65% of Australians shopped online more frequently during the COVID-19 pandemic and 56% said they will continue to
PRO TIP shop online. Are you making it as easy as possible for interested shoppers to discover you? We have a host of best practices to
attract and retain customers.
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
28 1 2 3 4 5 6
STRATEGY MARKETPLACES
LABOUR DAY (WA) WORLD BOOK DAY
Use any downtime you have this If you’re ready to sell to US and
Canadian markets, consider DIGITAL MARKETING
month to re-evaluate and refresh
your brand’s D2C strategy and starting with the world’s largest Get festive on social with St.
retail relationships. retailer, Walmart. Patrick’s Day photos and content.
7 8 9 10 11 MULTICHANNEL 12 13
Developing a bespoke strategy,
as well as tailored product data
for each channel, is not only
DIGITAL MARKETING
E-COMMERCE SUCCESS
necessary but key to success. At
INTERNATIONAL
WOMEN’S DAY
While there may be an array of ChannelAdvisor we have seen
MARKETPLACES digital marketing tools in your Be inspired — Nuby grows a direct correlation between
LABOUR DAY (VIC)
Sell fashion or designer goods? toolkit, don’t forget the basics like Amazon Revenue 422% YoY with performance and data quality,
ADELAIDE CUP (SA)
Investigate the opportunity in SEO. Boost your presence at every ChannelAdvisor. It could be you that is why we optimise the data
CANBERRA DAY (ACT)
New Zealand on OnceIt. opportunity. too. for each channel individually.
14 15 MULTICHANNEL 16 17 18 19 20
The lines between marketing and DIRECT TO CONSUMER
commerce have become blurred.
More than ever you and your E-COMMERCE SUCCESS
Traditional marketing channels
like Facebook and Instagram products need to be front of mind
wherever your customers choose Thinking of sharpening your
are becoming increasingly
to shop. Take focused action and Amazon Advertising strategies? MARCH EQUINOX
transactional as they encourage ST. PATRICK’S DAY
consumers to purchase in app. react to both the shift in consumer Check out how a home textiles
DIGITAL MARKETING behaviour and supply chain manufacturer accelerated its
To help you understand how these
Launch Easter campaigns and forces are shaping the industry, related shortages you may come ad revenue on Amazon with
promotions. download our helpful tipsheet. across. ChannelAdvisor Managed Services.
21 22 DIGITAL MARKETING 23 24 25 26 27
MARKETPLACES
When it comes to connecting with
STRATEGY With millions of sellers and
e-commerce customers, all social
media platforms are definitely not If you sell products online, you no MARKETPLACES billions of products across online
created equal. Savvy marketers doubt advertise on Google. Are you on eBay? With millions marketplaces, shoppers know
MARKETPLACES are well aware of Facebook and Maybe you invest in Google of buyers conducting billions of they have multiple options for
HARMONY DAY
Want to join Amazon as a first- Instagram’s success as the two most Search and Shopping, with a little global transactions daily, now is a purchasing the same item. If you
party or third-party seller — or a popular social networks in various Display and YouTube advertising great time to join. Check out this want to consistently rise to the
hybrid of both? Learn more about countries. Discover the best ad thrown in, get ahead on your infographic to see if it could be a top of results, a dynamic pricing
your options. formats to maximise sales. strategy with this handy eBook. good fit. strategy is a must.
28 29 30 31 1 2 3
E-COMMERCE SUCCESS
1,163% — that’s how much
one Australian fashion retailer EVENT
increased its marketplace sales
after optimising its listings with Retail Global
Gold Coast
ChannelAdvisor.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.
APRIL 2021
The buyer journey is complicated and fragmented. To succeed you need to meet them where they shop across social channels,
PRO TIP marketplaces, retail sites and more. And on top of this, ensure you’re mobile optimised at every touchpoint. Read on for our best
practice tips and tricks to stay front of mind and secure those all important sales.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
27 28 29 30 1 2 3
APRIL FOOLS DAY GOOD FRIDAY EASTER SATURDAY
4 5 6 7 8 MULTICHANNEL 9 10
DIRECT TO CONSUMER
For every transaction you have with
As e-commerce continues to a consumer, there were at least a
evolve, manufacturers are faced dozen different influences that went
with complex, new challenges into that person’s decision to buy
when it comes to reaching MARKETPLACES from you.
EASTER SUNDAY EASTER MONDAY consumers, and maintaining
relationships with retailers. In Join a brand-focused, lifestyle This much you know. But what does
DAYLIGHT SAVINGS marketplace in New Zealand.
TIME ENDS DIGITAL MARKETING this white paper, we cover the the typical path to purchase really
four critical components that all Read our tip sheet on TheMarket look like these days? Read our blog
Pause Easter keywords to learn more. to discover more!
brands should be watching.
11 12 FULFILMENT 13 14 15 16 17
The last mile is more important
than ever before! When can
consumers expect to receive their
purchase? Make sure you’re E-COMMERCE SUCCESS
DIGITAL MARKETING MULTICHANNEL
communicating with them and
RAMADAN BEGINS updating them via SMS or email Are you planning to market your Learn how a consumer electronics Fine-tune your marketplace
at every step of the way. The products to take advantage of seller successfully tapped into strategies. Learn more about
shopping experience doesn’t end Mother’s Day? Start bidding on the power of marketplaces and selling everywhere from Amazon
at the payment process. those key terms now. increased profits. to Alibaba.
18 19 20 21 22 23 24
MARKETPLACES
Each marketplace has different
STRATEGY
requirements. If you have a
multi-marketplace approach, Discounts can be complicated. INTERNATIONAL EARTH DAY ST. GEORGE’S DAY
make sure you’re on top of what Learn how to tackle that discount TEA DAY
SHAKESPEARE DAY
is required of you from each dichotomy and diversify your
platform, from images to titles. strategy to make it work for you.
25 26 27 28 29 30 1
DIGITAL MARKETING MARKETPLACES
ANZAC DAY ANZAC DAY SHOWA DAY
OBSERVED Most Australians start their Wait — how many Aussie
(JAPAN)
product search on Google. Set retailers sell on eBay? Check out
up and scale for success on the these 24 fun facts and statistics
search platform today. about the marketplace.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.MAY 2021
Have you considered all of your expansion opportunities? Selling into North America or Europe can be a perfect way to shift any
PRO TIP excess stock and protect your sales margin.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
25 26 27 28 29 30 1
LABOUR DAY
HOLIDAY (CHINA)
2 3 4 5 6 7 8
MARKETPLACES
DIGITAL MARKETING
MAY DAY (NT) YOUTH DAY (CHINA) Anyone who’s had to research
LABOUR DAY (QLD) GREENERY DAY (JAPAN) sales velocity and manually change Winter is on the horizon! Launch
the price of a product knows how campaigns and set up landing
time-consuming and error-prone pages with relevant and engaging
this process can be. copy.
9 10 11 12 13 14 15
MARKETPLACES STRATEGY
E-COMMERCE SUCCESS
Bunnings Marketlink opens access Guide buyers to the optimal
MOTHER’S DAY RAMADAN ENDS
(EID AL-FITR) to millions of purchase-ready location where they can purchase One electronics seller used
buyers — but it’s not for everyone. your products with shoppable ChannelAdvisor Brand Analytics
DIGITAL MARKETING to increase its Amazon Buy Box
Read this blog to see if it could be media. Learn how it works in this
Pause Mother’s Day campaigns. right for you. webinar. wins.
16 17 18 19 20 21 22
STRATEGY MARKETPLACES
Proper management of your Any marketplace merchant that
product data and feeds is wants to maximise opportunities
essential for e-commerce success, across channels must first master a
E-COMMERCE SUCCESS
regardless of your business size, mountain of mission-critical steps.
WORLD BANKING DAY STRATEGY
product category or technical Read about one automotive From competitive advertising to
background. Get the key steps & powersports brand’s “aha” automated pricing to fast fulfilment, Check out this need-to-know
you need to take in this exclusive moment when it decided to take there is a lot to consider. Find out guide for brands on product page
blog series. control of its e-commerce destiny. our seven steps for success. content.
23 24 25 DIGITAL MARKETING 26 27 28 29
Your ability to master keyword bids
on Google has a huge influence on
MARKETPLACES
not only how visible your ads are,
but also the level of interaction you
Watch this webinar to discover DIGITAL MARKETING
30 31 get for each query. Bid ineffectively,
ways you can cultivate an and you could miss out on a Add negative keywords to your
omnichannel presence with mountain of valuable conversions. PLAs to ensure that you’re showing
marketplaces, the digital malls for Discover how to take advantage of your products to the most targeted
consumers. smart bidding now. traffic possible.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.JUNE 2021
If you want more e-commerce tips, strategies and industry news, as well as being the first to hear about top trends and best
PRO TIP practice, why not subscribe to the ChannelAdvisor Blog to stay on top of everything that’s happening and one step ahead of the
competition.SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
29 30 1 2 3 4 5
DIRECT TO CONSUMER
You spend too much time and
money on your digital marketing
MARKETPLACES
campaigns to risk sending
CHILDREN’S DAY It’s never too early to begin
(CHINA)
motivated consumers to an out-
of-stock product. We have two preparing for Prime Day. Checkout
DIGITAL MARKETING
powerful solutions to help you last year’s big winners and chart
Prepare EOFY sale keywords. overcome this challenge. your selling strategy now.
6 7 8 9 10 11 12
CROSS-BORDER TRADE
MARKETPLACES
Learn how to take your cross
border strategy to the next level,
MEMORIAL DAY WESTERN Unsure how to stand out on Catch? STRATEGY
(SOUTH KOREA) AUSTRALIA DAY growing sales and revenue
View this webinar to learn about and tapping into a brand new Selling via social? Read this white
content curation and visibility on customer base. Download the paper for a five-step plan to
Australia’s favourite superstore. eBook now. capitalise on social commerce.
13 14 15 16 17 18 19
E-COMMERCE SUCCESS
Thinking of increasing your B2C
activity via marketplaces? Read
DRAGON BOAT FESTIVAL
(CHINA) about how one Melbourne-based
electronics distributor successfully
QUEEN’S BIRTHDAY DIGITAL MARKETING
(ALL STATES EXCEPT QLD, WA) launched on marketplaces,
maintained its B2B relationships — Add more winter-themed content
and increased revenue. and photos to social.
20 21 22 23 24 25 26
MARKETPLACES
Finding the best fit in a new
marketplace, especially in STRATEGY
international trade, requires We’re near the middle of 2021
a lot of analysis. If you’re — which means it’s time to start
JUNE SOLSTICE
considering New Zealand planning for the final busy months.
marketplaces, download our tip Review 2020 holiday data to
sheet comparing three of the top identify what you can optimise in
marketplace options. the next season.
27 28 29 30 31 1 2
END OF
STRATEGY FINANCIAL
YEAR
Take action now on ways you can
prevent cancellations and reduce
returns in the second half of 2021.
Copyright 2021 ChannelAdvisor Corporation. All rights reserved.Connect and optimise the world’s commerce
ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and branded
manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels
including Amazon, Google, eBay, Catch, Trade Me, Facebook, Walmart and more.
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