THE OFFICIAL MAGAZINE OF THE ALLEGRO HIGH-SPEED TRAINS - MEDIAKIT '18
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MEDIAKIT ‘18 THE OFFICIAL MAGAZINE OF THE ALLEGRO HIGH-SPEED TRAINS
HIGH-SPEED TRAIN
The new ALLEGRO high-speed train, built by the Alstom company, is a joint
project between the VR Group (Finnish Railways) and Russian Railways,
linking St. Petersburg and Helsinki.
7 8 40 24 more than
3,5
thousands %
daily
hours passengers Passengers traffic
growth for 10
journey services per month months of 2017
time more than 11 tsd. are in 1st class
ALLEGRO MAGAZINE
The Allegro official magazine is a modern glossy publication that can be
found in every seat pocket on the train, with bright photographs and
editorial materials. It is an entertaining illustrated magazine for reading
on a journey, containing materials relating to all aspects of life and
targeting the highly educated, discerning and intellectual readers that
are Allegro passengers.
VOLUME – from 92 pages
FREQUENCY OF ISSUE – 6 times a year
FORMAT – 207 x 263 mm
DATE OF FIRST ISSUE – 28.09.2012
DISTRIBUTION – in every seat pocket on Allegro trains
LANGUAGES – Russian / Finnish / English
THE CONTENT
Panorama What’s on? Main article
Double-page News and notices Thematic illustrated
illustration, colorful about the main events report of the interes-
view of the cities on in Helsinki and St. ting aspects of life in
the ALLEGRO route Petersburg Finland and Russia
with compelling infor-
mation and advices
for the reader
Art&Design Food Wellness
Interviews with Interview with Review by our
prominent figures of a celebrity chef or correspondent of a
culture and art article on local visit to an aquapark,
(artists, musicians, culinary trends or a a fitness club, a SPA
designers, writers) new phenomenon in centre, a beauty
of the two cities. gastronomic culture. salon, etc. Practical
Advice from a chef advice on repeating
and well-known the author’s
gourmets. experience.
THE CONTENT
In Town Kids Route
Interesting story about Notices of events Material with
a day in Helsinki, St. and review of illustrations of the
Petersburg, Vyborg places for family fact or phenomenon
and other cities. This relaxation. Leisure that unites the
article describes activities for city on the route
original and little- children. ALLEGRO.
known city
attractions..
Shopping Season’s Vocabulary
Target Best Illustrated mini
phrasebook.
Overview of shops, Souvenirs worth
boutiques and bringing back for
restaurants of Helsinki family and friends
and St. Petersburg from Helsinki
located within walking or St. Petersburg.
distance of each other.
Photos of a new range
of products.
THE MAGAZINE’S READERSHIP
* Data supplied by VR and the Centre of Statistical Information
% %
+ 27 rise for 8 months
of 2017 VS 2016
56
+
Russian passengers grow
for 8 months of 2017 VS 2016
MAGAZINE ADVERTISEMENTS
Module............................ Cost in RUB (not including VAT) 2018 Order Materials Date of publication
2/1 (414 x 263 mm + cutting tolerance) ...................... 474 000
1/1 (207 x 263 mm + cutting tolerance) ...................... 245 000
№ 1 (February – March 2018) 02.01 05.01 01.02
1/2h (207 x 131 mm + cutting tolerance) .................... 145 000
1/2v (103 x 263 mm + cutting tolerance) .................... 145 000 № 2 (April - May 2018) 01.03 07.03 01.04
1/4 (86.5 x 112 mm).......................................................85 000 № 3 (June - July 2018) 01.05 07.05 01.06
1/8h (86.5 x 54 mm)...................................................... 47 000 № 4 (August - September 2018) 29.06 06.07 01.08
1/16 (41.5 x 54 mm)...................................................... 26 000
№ 5 (October - November 2018) 31.08 07.09 01.10
2 Cover (207 × 263 mm + cutting tolerance) …......... 388 000
№ 6 (December - January 2018—2019) 01.11 07.11 01.12
3 Cover (207 × 263 mm + cutting tolerance) ….........388 000
4 Back cover (207 × 263 mm + cutting tolerance) .... 437 000
%
10 15 %
% 3+ insertions
welcome for
DISCOUNTS the new clients 5 2 insertions
TECHNICAL SIZES OF THE AD
LEGAL REQUIREMENTS TO THE LAYOUTS 1. Advertisements communicated in the territory of the Russian Federation via printed mass media, if it is not purely an advertising paper, should be marked (labelled) as «Advertisement» or «Promoted content» . 2. During production, publishing and distribution of promotional content it is necessary that the requirements of the Federal law, in particular the law «On official language of the Russian Federation» are observed. (Also, in accordance with the part 1 of the article «On official language of the Russian Federation» (01.06.2005 № 53-FZ) in advertisements it is obligatory to use the official language of the Russian Federation. 3. It is inadmissible to spread advertising content that contains information prohibited for distribution amidst minors without content rating, which is done in accordance with the Federal law 29.12.2010, № 436-ФЗ «On Protecting Children from Information Harmful to Their Health and Development» divided into following categories: 1) Information product for children who haven’t reached six years of age (0+); 2) Information product for children who have reached six years if age (6+); 3) Information product for children who have reached twelve years of age(12+); 4) Information product for children who have reached sixteen years of age (16+); 5) Information product prohibited for children (18+) This regards advertising of entertainment events (exhibitions, museums, galleries, festivals, contests etc.), as well as promotion of information product communicated via telecommunication network which includes Internet and wireless communication systems. 4. Ads of pharmaceuticals, medical services (clinics), including medical methods of prophylactic, diagnostic, therapy and rehabilitations as well as medical devices should be accompanied with warnings against their possible contraindications, encouraging reading the instruction leaflet and getting medical advice before use , this warning should occupy no less than 5% of advertising space. In case the ads layout contains images of people in white coats, then it is necessary to indicate the name and surname of the medical doctor and his/her speciality. Example: «Professor of Medicine, the lead paediatrician Ivanov I.A. or «Oncologist-urologist Petrov O.V.» etc. If an ads layout should contain photos of patients, then the advertiser has to have a written permission signed by the person whose photo will appear in the ad. It is also required that the number of the clinic’s license be indicated in the ads layout along with the telephone number and the official website. 5. The use of photo images of people in ads should be done with the written permission signed by the person. If the picture is taken from the image bank it doesn’t mean it can be used freely, on the contrary. It will be necessary to obtain the permission from the image owner. Since photographs are objects of creative art and are protected by the copyright. 6. It is inadmissible to use in advertising the words of comparison degree, such as «the best», «first», «the number one», «the only one», towards the advertised product/service without indicating the exact objective criteria upon which the comparison is made. Therefore, the advertisement which is not supported by such a confirmation will be considered invalid as containing information about the advantages over other products/services on the market, which doesn’t correspond to reality. Such advertising violates the norms of the law «On advertising» and the law «On competition protection», in particular, as unfair competition via incorrect comparison of the organization with other competitors. 7. Advertising of smoking is prohibited (tobacco, smoking accessories, hookers, pipes, cigarette paper and lighters). 8. Advertising of alcoholic products is prohibited, except for beer and wine (sparkling wine) produced in Russia from the vines grown in the territory of the Russian Federation. 9. Advertising of financial services has to contain all the necessary and important conditions (interest rates, terms and the order of obtaining services - all ought to be written in legible font. The law bans the advertiser of banking services from omitting conditions that influence profit-making capacity of the product). 10. In advertising of special promotion offers, including discounts, guaranteed gifts, etc., the ad should contain the exact dates of the event, the source of information about the organizer, the rules of engagement, the number of winning prizes, terms, venue and how to collect the prize (how, where, when and what needs to be done for that and who to refer to for detailed information). 11. Every advertisement for biologically active additives must be accompanied by a warning that the preparation is not a pharmaceutical product. In an advertisement in printed publications this warning must occupy no less than 10% of the space.
CONTACTS
Russia
LLC RECLAMOTIV
b/c “Etmia-III”, 31, Schepkina str., Moscow, 129090
Tel / Fax: +7 (495) 663 9320
Block 2, 1 Torzhkovskaya Ul., St. Petersburg, 197342
Tel / Fax: +7 (812) 380 0008 Finland
www.allegromagazine.com BF Media Oy@ Jorvas High-tech Center Kirkkonummi
Ilkka Laukkanen.
+358 (0) 45 221 7700
E-mail: Ilkka.laukkanen@bfmedia.fiYou can also read
