The Royal Wedding May 2018 - Ipsos

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The Royal Wedding May 2018 - Ipsos
The Royal Wedding
May 2018

       © 2018 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Three-in-ten Canadians are interested in the upcoming royal wedding;
interest is highest among women, Millennials and Albertans

                      How interested, if at all, are you in news about the upcoming
                      wedding between Prince Harry and Meghan Markle?
                                                                     % interested
                                                           Men            21%
                                                         Women                          38%
             Interested         30%

                                                       Millennial                   33%
                                                           Gen X               26%
                                                    Baby Boomer                   31%
         Not interested                 65%
                                                              BC                    33%
                                                         Alberta                           40%
                                                         Prairies                   33%
           Don't know     5%                             Ontario                     34%
                                                         Quebec        18%
                                                         Atlantic        22%

                                                                                     Public Perspectives © Ipsos 2018 |   2
Canadians are the middle of the pack of
        countries in their interest in the royal wedding
                                                                                    % interested
                                                    India                                                                              54%
                                            South Africa                                                                      49%
                                               Romania                                                           43%
                                               Malaysia                                                        41%
                                                   China                                                     40%
                                           Saudi Arabia                                                36%
                                           Great Britain                                             34%
                                           United States                                             34%
                                                     Peru                                      31%
                                               Australia                                      30%
                                                 Canada                                      30%
                                                 Mexico                                    28%
                                                   Brazil                                28%
                                                 Poland                                 27%
                                                 Turkey                                26%
                                                    Chile                           23%
                                                  Russia                          22%
                                            South Korea                          22%
                                              Argentina                          22%
                                                Belgium                       20%
                                               Germany                       19%
                                               Hungary                      19%
                                                     Italy                  19%
                                                  France              15%
                                                  Serbia            13%
                                                   Japan          12%
How interested, if at all, are you in news
about the upcoming wedding between              Sweden            12%
Prince Harry and Meghan Markle?                    Spain     8%                                                        Public Perspectives © Ipsos 2018 |   3
Canadians like Prince Harry and the Duchess of Cambridge (Kate
  Middleton) the most, following by the Queen and Prince William
                          Which of the following members of the Royal Family, if any, do you like the most?
                                                                 Prince Harry                                                  31%
   The Duchess of Cambridge (Prince William's wife, formerly Kate Middleton)                                                 30%
                                                           Queen Elizabeth II                                      25%
                                       The Duke of Cambridge, Prince William                                       25%
                                      Meghan Markle (Prince Harry's fiancee)                                 18%
          Prince George (the son of Prince William and Duchess of Cambridge)                           14%
Princess Charlotte (the daughter of Prince William and Duchess of Cambridge)                         12%
                                         The Duke of Edinburgh, Prince Philip                   7%
                                           The Prince of Wales, Prince Charles             5%
             The Duke of York, Prince Andrew (the Queen's second eldest son)           4%
                                        Princess Anne (the Queen's daughter)          3%
                            Princess Beatrice (the daughter of Prince Andrew)         3%
                            Princess Eugenie (the daughter of Prince Andrew)          3%
                The Earl of Wessex, Prince Edward (the Queen's youngest son)      2%
The Duchess of Cornwall (Prince Charles' wife, formerly Camilla Parker Bowles)   1%

                                                                                                                   Public Perspectives © Ipsos 2018 |   4
Canadians are more favourable than not toward the Royal family;
however it has limited impact on how they view the UK or whether
abolishing the monarchy would make a difference to Canada
   How favourable or unfavourable are your opinions and impressions of the British Royal family overall?
                                          Favourable      Neither/DK    Unfavourable
                        37%                                    49%                          14%

           Overall, does the Royal Family make you feel more positive towards the United
           Kingdom, more negative, or does it make no difference to your feelings about the UK?
                         More positive    No difference     More negative     Don't know

                 18%                                62%                                8%         12%

            And do you think it would be better or worse for your country in the future if the
            British Monarchy was abolished or do you think it would make no difference?
                                 Better   No difference     Worse      Don't know

                15%                                54%                              8%            12%

                                                                                            Public Perspectives © Ipsos 2018 |   5
DATA FOR THIS REPORT WERE GENERATED FROM IPSOS’ GLOBAL ADVISOR

SURVEY METHOD                              COUNTRIES                            SAMPLE                                  WEIGHTING
Data was collected between between         Online surveys can be taken as       The normal sample each wave             Data collected are weighted so that
23 March – 6 April, 2018 in 28 countries   representative of the general        consists of an international sample     each country’s sample composition
around the world via the Ipsos Online      working age population in            of approximately 20,000+ adults age     best reflects the demographic profile
Panel system.                              (Argentina, Australia, Belgium,      18-64 in the US and Canada, and         of the adult population according to
                                           Canada, France, Germany, Great       age 16-64 in all other countries.       the country’s most recent census
                                           Britain, Hungary, Italy, Japan,      Approximately 1000+ individuals         data. Data collected are also
                                           Poland, Romania, Serbia, South       participate on a country by country     weighted to give each country an
                                           Korea, Spain, Sweden, and United     basis via the Ipsos Online Panel with   equal weight in the total “global”
                                           States).                             the exception of Argentina, Belgium,    sample.
                                                                                Chile, Hungary, India, Malaysia,
                                           Online samples in Brazil, China,     Mexico, Peru, Poland, Russia, Saudi     Sample surveys and polls may be
                                           Chile, Colombia, India, Malaysia,    Arabia, Serbia, South Korea,            subject to other sources of error,
                                           Mexico, Peru, Russia, Saudi          Sweden and Turkey, where each           including, but not limited to coverage
                                           Arabia, Serbia, South Africa and     have a sample approximately 500+.       error, and measurement error. The
                                           Turkey are more urban, more                                                  precision of the online polls are
                                           educated and/or more affluent than                                           measured using a Bayesian
                                           the general population and the                                               Credibility Interval. Here, the poll has
                                           results should be viewed as                                                  a credibility interval of ±5.0 points for
                                           reflecting the views of a more                                               countries where sample is 500+ and
                                           “connected” population.                                                      ±3.5 points for countries where the
                                                                                                                        sample is 1,000+.

                                                                                                                            Public Perspectives © Ipsos 2018 |      6
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The contents of this document are                    Sean Simpson                              Erin Roulston
confidential, proprietary and are strictly for the
review and consideration of the addressee            Vice-President, Canadian Public Affairs   Vice-President, Canadian Public Affairs
and its officers, directors and employees
solely for the purpose of information. No other
use is permitted, and the contents of this                sean.simpson@ipsos.com                  erin.roulston@ipsos.com
document (in whole or part) may not be
                                                          416.324.2002                            587.952.4876
disclosed to any third party, in any manner
whatsoever, without the prior written consent
of Ipsos.

                                                                                                         Public Perspectives © Ipsos 2018 |   7
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