The SAVE FOOD Mango Project - A practical approach to reduce food loss in Kenya. Challenges and success factors along the value chain - Ipack-Ima
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
The SAVE FOOD Mango Project
A practical approach to reduce food loss in Kenya.
Challenges and success factors along the value chain.
Milan, 30.05.2018
Sonja Mattfeld, Partner, africon GmbH
01/06/2018 © africon GmbH 2016 1
Development of the idea
Facts and figures showed challenges and opportunities in Kenya.
Mango
production;
2 % Export
Loss of 5% Processing
Source: Kenya Investment Authority (2012); www.oanda.com; Mango buying price at farm, GIZ Agribusiness (2010);
550,000 MT 93 %
mangoes;
300,000 MT Domestic
market
2015 36% 2015
www.seeberger.com; http://in-euters.com; ww.nieuwoudt-farm.com
1,295 %
0.20 € / 1 kg fresh mangoes 2.59 € / 100 g
Sales price farm Sales price at shop
01/06/2018 © africon GmbH 2016 2
Success factors of the Mango Project
A study based on qualitative interviews with players inside and outside
the project revealed that the entrepreneur is the key success factor.
Entrepreneur
Project organisation / research
Source: International School of Management, Dortmund (Lina Schonebeck)
Project-related factors External factors
• Geographical position • Cooperation • Changing society • Corruption
• No target group- • Project idea • Entrepreneurship • Political instability
oriented support • Private company • Politcal stability • Language, culture
• Short project duration • Budget • Laws/Rules
Successful development project
01/06/2018 © africon GmbH 2016 3
The entrepreneur
Tei Mukunya, founder and CEO of Azuri Health Ltd.
01/06/2018 © africon GmbH 2016 4
Initial research and learnings
The local research concentrated on key areas within the
Kenyan mango value chain.
Cultivation Processing Sales & Marketing
01/06/2018 © africon GmbH 2016 5
Project organisation
Before the final definition of the core project team the co-ordination
was quite challenging in order to find the right partners.
Project component Partner
Cultivation, approx. 100
different
Capacity Building
approaches and
and conversations
Logistics
approx. 150
Processing different
and approaches and
Packaging conversations
approx. 70
Sales different
and approaches and
Marketing conversations
01/06/2018 © africon GmbH 2016 6
Local project partner
With Azuri Health, an innovative and already established company
could be identified as local partner in Kenya.
01/06/2018 © africon GmbH 2016 7
First step: New location
In order to increase their output, Azuri needed to find a
new location to set up a new processing and packaging facility.
Thika
Nairobi
01/06/2018 © africon GmbH 2016 8
Construction phase
Specific architectural plans were developed and the
construction began.
01/06/2018 © africon GmbH 2016 9
Inauguration of new factory
The new Azuri factory was inaugurated in February 2017 with over
80 people in attendance.
01/06/2018 © africon GmbH 2016 10Farmer’s engagement
Azuri doubles its farmer network and engages them on best practices
for production of the best variety of mangoes.
01/06/2018 © africon GmbH 2016 11Mango handling
The logistics as well as storage have been improved significantly
with the new built facility.
Delivery Storage Ripening
5,000kgs of mangoes are Azuri has capacity to store 10 Mangoes take 3-5 days to
deliveried to the factory twice tonnes of fresh mangoes at any ripen. The ripening can also be
a week. given time. accelerated using natural
agents.
01/06/2018 © africon GmbH 2016 12Processing
The mangoes go through the process of pealing, slicing and are then
put in a biogas-solar drier for the drying process.
Peeling Slicing Drying
• A team of 20 staff members • A team of 20 staff members • The dryer has a capacity of 1
peels 1,000 - 1,200 slices 1,000kgs of mango flesh in ton per load every 2 days not
mangoes 1 hour. using nights.
in 1 hour (average weight of • Plans for automation are • A more automated process
one mango is 0.5kg). underway. could reduce the drying time
• 50% of the mango is stone to 10 hours since loading will
and peel, 80% of the flesh is be faster and work in shifts.
water.
01/06/2018 © africon GmbH 2016 13Process improvement
Azuri has adopted new and efficient ways of drying mangoes to improve
output and hired 23 new workers.
01/06/2018 © africon GmbH 2016 14Packaging and shipping preparation
With high hygienic standards and technologies from SAVE FOOD
partners, packaging gets easier and convinces also overseas buyers.
• Japanese buyer on a quality check visit
01/06/2018 © africon GmbH 2016 15Sales & Marketing
The new state of the art design by SAVE FOOD increased sales
and gives Azuri an outstanding position in the local market.
New WIPF pouches
01/06/2018 © africon GmbH 2016 16Summary
Thanks to the support of the SAVE FOOD initiative, Azuri could develop
considerably and can be considered as ‘bankable’ project.
Birth of Final definition of Contract Inauguration of Additional
project idea project and new factory with investment
partners 23 new jobs through German
investor
Oct. 2013 July 2014 June 2015 Feb. 2017 Feb. 2018
• Market research in Kenya • Legal and administrative Project implementation at local
• Identification and evaluation • Local sales collapse
clarifications pace:
of local partners • Technical hurdles
• Fundraising of 55.000 € • Issue-related payments
• Formation of core working • First export inquiries
• Intensification and • Overall management
group of SAVE FOOD • New strategic set-up
deepening of networks
members in Kenya
01/06/2018 © africon GmbH 2016 17Next steps
Azuri continues its journey of growth at a moderate and sustainable pace
and looks optimistically towards the future without forgetting its origin.
Invest in capacity building for process optimization,
#1 production management and quality control.
Increase working capital for buying enough quality
#2
mangoes during the peak season.
Get necessary certificates (HACCP, Global GAP etc.) and
#3 start export of dried mangoes as bulk ware.
Regain the local consumers after collapse of
#4
supermarket chains in Kenya.
Discover new market segments with products, e.g. fruit
#5
leathers, for the BOP consumers.
01/06/2018 © africon GmbH 2016 18Questions?
Please do not hesitate to contact us:
Germany Germany Nigeria Kenya
africon GmbH africon GmbH africon office africon consulting services
Dorfstr. 34 Carl-Ronning-Str. 1 231, Ikorodu Road (Kenya) Ltd.
Ilupeju, 100525 Eden Square Complex
Chiromo Road
40629 Düsseldorf 28195 Bremen Lagos Nairobi
+49-211-7817-9960 +49-211-7817-9960 +234-(0)-12904554 +254-705-327 599
mail: info@africon.de mail: info@africon.de mail: info@africon.de mail: info@africon.de
01/06/2018 © africon GmbH 2018 19You can also read
