The sun always shines in Spain - Mega trends shaping the future shopping centre - Intu
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The sun always
shines in Spain
Mega trends
shaping the future
shopping centre
Thoughts from across the industry
Over the last few months, I’ve been meeting the CEOs of our
top-30 customers to really understand the challenges they face and
their perspectives on the future of retail. There are a few common
themes from these discussions that I wanted to share with you.
F
irst and foremost is an overriding view that I recently visited the newly-launched leisure
the so-called ‘death of the high street’ is much development at intu Lakeside. A sunny day had young
exaggerated. The industry is evolving rapidly, children running through the water features in the
but this is not a new phenomenon for retail where public realm, whilst mums and dads watched on
change is a constant. Planning for where today’s from the nearby deck chairs. Surrounded by new and
change will take us, is the crux of the challenge innovative leisure offerings and restaurant brands not
we all face. seen elsewhere outside of London, this new space
The role of online in our changing landscape is presents a glimpse of the future. When you consider
again a topic much debated. But for me, and my the opportunities for new communities to live in and
peers across retail, it is clear that the relationship around this space, the future of retail looks exciting.
between online and physical is a symbiotic one. In a
market where our visitors are telling us that brand Matthew Roberts
integrity, experience and service are paramount, intu chief executive
and the data tells us of the halo effect that physical
stores have on online sales and vice versa – taking an
‘Amazon has killed physical shopping’ approach is
too simplistic.
The desire for experience and world-class service
has been talked about for many years now, the
difference today is that these needs are now common
across all shopper types from Gen Z through to the
retired generation. The impetus for change has never
Mega trends
been so strong.
It is also clear from conversations with our key
customers that there is a desire to have a more
shaping the future
modern relationship between tenant and landlord.
That includes a number of our customers who are
keen to explore new forms of lease, where together
shopping centre
we can share in the risk and reward, working side-by-
side to drive success for all concerned.
It is for these reasons that in July I announced the Joseph Robinson, consulting director for GlobalData suggests
appointment of Rebecca Ryman to the newly created
role of customer relationship director. A role that
looking to mega trends to predict changes for retail places.
will sit on our executive committee to help drive the
R
performance of our customers. etail and data go hand-in- In the meantime, we thought we’d We expect centres to continue to
Our aim is a simple one. Drive footfall and hand. There’s an abundance of share some of the megatrends we’re evolve over the next five to ten years
dwell time – that’s why we have invested in a indices and statistical reports seeing across the industry: in terms of loyalty schemes becoming
refreshed consumer proposition. ‘Here for life’ is available which provide a sometimes Consumer expenditure more sophisticated and personalised,
based on insight and reflects the role our retail overwhelming volume of data on the Leisure spend increasing, essentials increasing use of artificial intelligence
destinations have in the lives of today’s consumer. strengths and weaknesses within the spend increasing and discretionary and leisure and food service continuing
It allows us to continue to expand our catchment, industry. However, they all have one spend depressed. to drive dwell times. We also see the
reach new audiences and drive those all-important thing in common and that is they take Demographics role of anchors changing as centres’
visitor numbers. a very linear path, providing a single It’s not all about Gen Z – older brand mix become more diverse – as
At our interims in July, I talked about our dimension viewpoint of a very consumers have power whilst renting is we have seen with car manufacturers
focus on ensuring our centres remain thriving complex market. driving new spending priorities. and big box retailers like Ikea launching
destinations, full of experiences that give plenty That’s why last year we decided Online vs store smaller formats.
of reasons to visit. The best centres will not to take a slightly different look at the Continued shift of clothing and Centres need to provide places
only be where the top brands are, but will be same question, and launched our footwear to online, focus on services where people want to be, whether
sustainable, community-focused destinations inaugural report ‘Top 50 UK Shopping in-store, improvement in and focus on shopping or not. Tapping into
offering a wide range of uses. Centres Report, 2018’. This ground- click & collect. consumer lifestyle trends and the
They will be the beating heart of breaking report aimed to shed new Discounters way people are living is shaping
communities, the societal glue. We see the light on the UK’s best performing Show significant growth, taking why anyone does anything in life,
potential to evolve our centres further into shopping centres by taking into space at expense of mid-market including where they choose to shop.
places where people visit not only to meet, account the requirements of both retailers, creation of new formats.
shop, dine and have fun but also to work, tenants and shoppers. Subscription retailing
stay and live. The report was so well received Now ripe for consolidation –
we’re now back into field to update the probably by Amazon.
research for release later this year. Consumer Mindset
Dominance of a ‘live for now’
mentality, rise of health and wellbeing.
2 | Bird’s eye view Bird’s eye view | 3
Sharpened
customer focus
In July, intu chief executive
Matthew Roberts announced the
appointment of Rebecca Ryman to
the newly created role of customer
relationship director, a role that
sits on intu’s executive committee
to help drive the performance of
our customers. We interviewed
Rebecca to find out a little more.
Can you tell me a little about yourself? There are different requirements within each
I’ve been in retail for over 20 years and with sector so it’s important that we have both sector and
intu for 19 of those, working on most of our centres customer relationship management specialists to
through a combination of asset management, ensure we have a deep understanding of how to drive
leasing, commercialisation and property
management roles.
As customer performance director, I’m
success for our customers.
What’s your next step?
Creating new communities for centres
responsible for ensuring all our brand customers In this ever-changing consumer world, there’s
flourish through closer partnership working, sharing a lot of listening to do. Understanding changing Even before the opening of intu Lakeside’s £72 million leisure development
our insight and developing new products and business models and how we can adapt is key.
services so that their intu locations are their most Sharing data and insight will also be fundamental to
in August 2019, longer-term plans for an even bigger transformation of the
successful. I’m also involved in the Revo Gold Awards collaborative relationships. centre were underway.
judging panel. I’ll be involving more of our customers in the
Before taking up my new role as customer engagement programme that is already underway.
T
performance director, I was responsible for our I want to have regular dialogue to better understand he vision: a “vibrant new community”, intu Merry Hill in Dudley, major works are “It’s an acceleration of a trend,” says
southern region and delivered the extensions at what brands want from us and our space. We can says intu development director Martin underway to make full use of the spaces in Breeden. “There’s a whole variety of things
intu Watford and intu Lakeside. all work together to create new models which Breeden, that will grow up around and around intu centres and maximise their you can do there. It’s about providing
are profitable for everyone and create dynamic intu Lakeside in the thousand or more new magnetic effect on visitors. something for everyone. It’s not just about
Can you tell us a little bit about your new team? destinations. homes for the private rented sector, new rental income or land value. It’s the knock-
Our purpose is pretty straight forward – through public realm spaces, transport connections, on impact and the spend that comes from
a sharpened focus on our customers (our customers What are you most passionate about? and lifestyle and leisure facilities all to be having a community living nearby.”
are our tenants and visitors are our shoppers) our I’ve been in retail property for a number of years, built alongside the existing shopping centre The plans for the residential scheme at
aim is to drive their performance. To do that, we will and I’ve always been passionate about creating which already welcomes 20 million visitors intu Lakeside are still at a very early stage
leverage all the data we have access to, we will work places people want to be, and by doing so helping a year. In effect it’s a new – the initial public consultation was held in
closely with our customers to make use of this data our customers succeed. Through my career with “In effect it’s a new town centre,” says July. But Weatherill says the idea is already
alongside the data that they already have and then intu, I’ve been fortunate enough to work on some Charlie Weatherill, director of residential town centre. creating a buzz. He says: “It brings a new
marshal all the resources we have at our disposal, very exciting projects, the most recent being the capital markets at Savills, who is working Charlie Weatherill level of excitement and dynamism to this
be that across digital, experiential or our physical £180 million extension at intu Watford and the with intu on the project. director of Residential part of the world that will really benefit the
space. We’ll also provide a central point for portfolio- £72 million leisure development at intu Lakeside. It’s a grand ambition. And it’s part of a Capital Markets at Savills shopping centre and the retail and leisure
wide, strategic discussions for our customers so Both of these developments clearly demonstrate major strategic shift that has been a long brands in it.
that we can develop deeper and more meaningful how the shopping centre can evolve into a day-out time in the planning. “It’s good news for the Lakeside Basin
relationships. destination. Key to their success has been working Modern visitors demand more reasons and Thurrock and it’s great news for
hand-in-hand with brands to curate very special to visit a centre. And that means everything intu because it’s the first step on a really
What skill set does the team have? experiences. I’m incredibly proud of what we have from food to clothing to leisure to living With only around 50% of the surface important innovative journey.”
This is a new role and a new team. I’m currently all achieved. spaces, all in one place. To this end there are area of intu’s out-of-town estate currently A journey guided by the principle behind
in the process of recruiting and building that team. Looking ahead, I want to make planning and innovations taking place throughout the developed on, there is a lot of space to the intu Lakeside residential development,
So far, we’ve appointed ex-Experian and Starcount decision making easier for our customers. Getting intu portfolio. be leveraged and a lot of potential to be that a modern centre needs to be diverse,
director, James Miller, as head of analytics and the fundamentals of retailing such as staffing and From intu Trafford Centre, which capitalised on. And as an early adopter of multi-faceted, and make the maximum use
insight and I’m recruiting a new head of customer product mix right to meet changing visitor patterns is next year will connect up with the the fundamental shift towards greater of the space around it, if it’s going to keep
partnerships and business development. so important in today’s rapidly changing market. Get Greater Manchester tram network, to diversity of uses in retail-led development, visitors coming back.
We’ve already got an established omnichannel it right and we all succeed, with successful locations the Nottingham Street Food Club at intu saw the perfect opportunity to take
team for our online business and are investing continuing to attract visitors and encouraging spend. intu Victoria Centre, to the seven-year a step forward towards a new strategic
further in data and insight. regeneration and refurbishment plan for direction for the company.
4 | Bird’s eye view Bird’s eye view | 5
Pocket more sales with intu’s
in-store cashback app
Visitors to intu centres are being encouraged to shop at brands
including McDonald’s, Superdry, MAC Cosmetics and Five Guys
thanks to a new app that’s driving loyalty and spend.
I
n a UK first, customer loyalty scheme intu Pocket ongoing rewards for choosing to shop at intu,”
automatically rewards visitors every time they he says.
shop at participating brands as soon as they’ve By tracking transactions and collecting further
downloaded the app and linked their debit and anonymised data, the app provides both brands
credit cards. and visitors with some of the same data-driven
Cashback can be earned at over 130 stores and benefits they might get online. It allows brands
withdrawn to a bank account when a minimum of to tailor their cashback offers by date, location,
£5 is earned. minimum spend and purchase history.
With 400 million visits last year, intu’s “Online shopping data is used to build loyalty
commercial director Trevor Pereira says the app and drive sales,” Pereira adds. “We wanted to
evolved from an indoor navigation tool to one provide some of the same benefits at intu.”
that could gain valuable information on visitor There’s more information on the intu Pocket
behaviour. “The thought process was driven by landing page www.intu.co.uk/pocket-cashback and
how we better merge digital technology with the to sign up, contact Brad Blake, director of loyalty:
physical environment to give people tangible and 07814 043 138 / brad.blake@intudigital.co.uk
Here for life: evolving Leisure reimagined
intu’s consumer branding at intu Lakeside
Trevor Pereira, intu’s commercial director tells
us more about intu’s new creative proposition.
T
he UK’s first retail resort, the new £72 million
leisure development at intu Lakeside, is already
F
rom having a deep understanding Our new creative proposition having a transformative effect on the region.
of consumer needs, to ensuring captures that understanding under the The expansion is set to increase the
every visitor encounter is a joyful strapline ‘Here for life’. It’s our promise 20 million footfall a year by more than two million
one, the brand reflects intu’s dedication that when you’re visiting intu for and transform the centre into a major south east Laurence Keen, CFO of Hollywood Bowl Group
to helping customers flourish and whatever reason, we’ll make it a little tourist destination. “The leisure development is a fantastic place to
visitors smile. more joyful. The scheme is already a top five UK regional spend time and offers a compelling experience for
Through econometric modelling, we The visual assets are bold, colourful shopping centre, providing 255 brands across customers that is driving footfall and creating an
know how our media performs, what authentic photography and fun 1.66 million sq ft of space. This is an exciting environment for operators like us to thrive.”
times of the year our media works best
for us and which channels drive the
illustrations that reflect real, joyful
moments from the lives of intu visitors.
Two former car parks overlooking a 22-acre
lake have been transformed into the 225,000 sq ft
avenue for Market Shaf Allyman, general manager at Flip Out
intu Lakeside
highest footfall per pound. Deepening people’s recognition development and includes 7,000 sq ft of public Halls. The Hall will
With a baseline footfall that strips and understanding of the intu brand realm space. “This is an exciting avenue for Market Halls.
out seasonality and weather we can go helps move them through the The line-up includes one of the largest Hollywood provide a new and The Hall will provide a new and vibrant social dining
down to a granular level of detail. We
are prioritising media investment going
purchase funnel. The entire concept
is designed to deepen the emotional
Bowl centres in the UK, the second site for hi-tech
mini-golf operator Puttshack and trampoline park
vibrant social dining option for the 20 million visitors to intu Lakeside
every year.”
forward as we know it works hard for us. connection people have with intu, operator brand Flip Out, the first Market Halls outside option for the Andy Lewis-Pratt, CEO of Market Halls
Because the intu brand is now driving consideration and advocacy and of London, new brands Chiktopia and Casco Lounge as
widely recognised, the insight we have ultimately footfall and dwell time for well as Zizzi and TGI Fridays. 20 million visitors “It’s unusual for a start-up concept to have such
gained means we really understand
our 35 million annual visitors and the
the benefit of our brand customers.
‘Here for life’ campaigns are being
A 56,000 sq ft Nickelodeon family entertainment
centre, will provide a unique anchor for the leisure
to intu Lakeside a high profile first site but credit to everyone at intu
who has taken the time to really understand our
role that intu plays in their lives. So, we rolled out across intu and will be fully development later in the year. every year. vision.”
constantly adapt the experience that launched for Christmas 2019. Alastair Gordon, managing director of Chiktopia
Andy Lewis-Pratt,
they have in our centres from events Since its launch in 2013, our brand Here’s what customers are saying:
CEO of Market Halls
to the service they receive from our metrics for awareness to advocacy, net “intu is focused on bringing together the very “River Island is delighted to have doubled the
The illustration shouldn’t dominate the image, dedicatedIllustrations
employees who can havespill
one out onto the score
promoter typetoarea.
mystery shopper best leisure and retail experiences and this is driving size of its current retail space at intu Lakeside. The
use a light touch. mission – to make that experience a results have grown – outstripping other footfall and creating compelling environments where combination of a loyal and high spending customer
joyful one. shopping centre brands and companies. operators like us can thrive. Our latest centre is one base, vibrant retail mix and the enhanced leisure offer
of the largest developments in our estate and we are make it the perfect location to create a new
confident that it will flourish at intu Lakeside’s new, and exciting flagship.”
leisure-led expansion.” Frances Baker, property director at River Island.
29
6 | Bird’s eye view Bird’s eye view | 7
The sun always shines in Spain
With no less than 20 leisure attractions, 70 restaurants, extensive parks
and gardens, two hotels, even an all-year-round circus, intu’s 235,000 sq m
future Costa del Sol resort isn’t being done by halves.
T
he enormous potential of the millions of In Nottingham a major revamp of
sun-seekers who head to the Spanish coast the intu Broadmarsh centre is a key
each year, all year round, is a key driver in element of one of the most important
intu’s plans, and the global resort taking shape at and wide-reaching regeneration
intu Costa del Sol is going to be one of the jewels The concept at Costa del Sol is to projects anywhere in the UK. While the
in the company’s crown.
With development partner Eurofund, intu is
develop world-class retail-based resorts urban space around it is transformed
with new city streets, transport
working to realise a vision: a vibrant, mixed-use with a heavy leisure component, hotels, facilities, office, academic, and retail
resort with everything a visitor needs. Leisure, developments, internally the centre is
dining, hotels, bars, places to relax and unwind, and public realm space. undergoing a significant redevelopment
plenty of activities for people of all ages, and Martin Breeden, and refurbishment with leisure in mind.
fantastic holiday shopping, all in one place. The development director at intu By the time new cinema The Light
quality of the environment will be exceptional and ten-pin bowling alley Hollywood
with eight different neighbourhoods, each with Bowl are in place, intu Broadmarsh
its own character, appeal and offer. will be home to the largest proportion
Martin Breeden, development director, of leisure space of any centre in the
explains. “The concept at intu Costa del Sol is company’s portfolio.
to develop a world-class retail-based resort What’s true in Nottingham and
with a heavy leisure component, hotels, and Manchester is true on the sunny Costa
outstanding public realm space. del Sol: the retail property model
“The level of guest services will be has changed. Gone is the traditional
international 5-star hotel class. It will be one of format, of anchor stores and medium
the many reasons to visit intu Costa del Sol.” and smaller retail units, complemented
By developing a resort that is based around by some food and leisure – often as an
tourism and leisure, the team is creating a afterthought.
unique destination. Even on holiday, visitors have As Breeden says: “People want
become increasingly exacting and need to be experience-led visits. We’re looking to
given more reasons to visit the shops than effectively break down the department
ever before. store anchor model.”
Cue the plethora of uses planned for the
intu Costa del Sol resort, and, says Breeden,
some surprise details to keep people enthralled.
He says: “Every vista has been thought about.
One of the unique selling points is the location, it
gets an average of 320 days of sun a year and it’s
exactly where you’d want to build such a thing.
It’s in a perfect spot, with the confluence of the
airport, the beach and the hotels. It’s a fantastic
waterside location, with a very distinctive look
and feel.
“It’s a major leisure and catering complex,
we’ve integrated the hotel with a gourmet
market, sports concepts, and retail stores.”
Consent has been granted, and intu is now
busy in the pre-leasing stage, talking to Spanish,
European and international brands as well as
local independents, all of whom are showing
considerable interest.
And while back in the UK, we don’t have
the Atlantic vistas of the Costa del Sol, the
same guiding principle – of curating a place
that appeals to a wide range of lifestyles and
demands – applies. And it’s this principle which
is driving some of intu’s UK redevelopment and
regeneration projects.
Such as the £75 million works taking place
at Barton Square, at intu Trafford Centre in
Manchester, where 110,000 sq ft of new retail
space designed to the same high standard as
the centre is being added – including a major
new two-storey Primark store – complemented
by a grand new glass-domed roof and public
realm space.
8 | Bird’s eye view Bird’s eye view | 9
Crazy golf swings Being a sustainable business
into action intu’s purpose is to help our customers flourish, and make our visitors smile.
Our focus on corporate responsibility is a vital part of our strategy, helping
Miniature golf has traditionally been seen as a seaside to ensure our business is sustainable for the long term.
pursuit played in typically drizzly coastal resorts. But an
announcement that hi-tech operator Puttshack is opening
a £5 million attraction at intu Watford next year shows
how far the humble game of crazy golf has come.
L
aunched by the founders of Bounce intu Metrocentre in the autumn. The top-
and Topgolf in 2018, Puttshack combines 10 shopping centre has been selected by
cutting-edge technology with an game developer Rovio and leisure operator
extensive drinks and dining offer. Scoring is Namco to open the first in a series of planned
automatically tracked through the golf ball attractions based on the internationally
while the menu includes obligatory cocktails popular mobile game franchise.
and a vegan offering. Rather than opting for theme parks or
The new concept “truly embraces the other similar locations, operators are turning
competitive socialising trend” says Rebecca to the most popular shopping centres with
Ryman, customer experience director at an increasing focus on leisure to launch these
intu. Figures from the Local Data Company new concepts.
W
show there’s been an 11% increase in venues “There’s no better place to launch such a e recognise the need to minimise the and we’re on track to halve our energy consumption
for uses like crazy golf, climbing walls and fun and entertaining experience than at one impact we have on the environment, and in the next few years (compared to 2010 levels).
trampolining over the last five years and intu of the country’s most successful shopping environmental efficiency is a key tenet of our We already purchase certified renewable electricity
has led the charge by creating more of an centres,” says Philip Milward, commercial CR strategy. Not only is it the right thing to do for our for all our centres, and we’re working on enhancing our
experiential offer that naturally lends itself director of Namco. environment, but it also has a cost-saving benefit as sustainable building design standards and looking at
to this kind of popular entertainment. “The changes intu has made in well. Our track record shows that we mean what we say. how we can provide more sustainable stores for
Puttshack’s Watford site will be its second intu Watford and at intu Lakeside are Since 2010, we’ve reduced our carbon emission our tenants.
within intu’s portfolio, having opened at transformational,” adds Puttshack CEO intensity by 64%. This was achieved primarily through We’re increasing investment in renewable
intu Lakeside’s leisure development in the Jon Vrankin on the multi-million-pound our flagship LED lighting programme, which has saved technologies. We already have onsite solar generation
summer alongside other leisure anchors investment at both centres. “We have exciting over £25 million on electricity costs so far, cost savings at intu Chapelfield, which last year produced 11% of
Flipout, Hollywood Bowl and Nickelodeon. growth plans and these are exactly the right that are shared with our customers through our the centre’s annual electricity demand, and at intu
Three other intu destinations; intu Trafford locations for our venues to flourish.” service charge. Lakeside, 335 solar panels have been installed on the
Centre, intu Braehead and intu Derby; already The craze for crazy golf may only just be The UK Government has committed to reaching roof of the 225,000 sq ft leisure development. In the
include Paradise Island Adventure Golf picking up speed, but it’s already a perfect fit net zero carbon emissions by 2050. In line with this, pipeline, we have two major new installations planned
venues as part of their leisure offerings while for the emerging leisure mix at the country’s Building a we’re developing our own pathway to net zero carbon at intu Metrocentre and intu Eldon Square to be
Angry Birds Adventure Golf is launching at best shopping destinations. emissions, which will effectively end our contribution to delivered in 2020, which will also include innovative
foundation climate change. A formal strategy for outlining how we solar car charging ports for electric vehicles.
with Morphe will achieve this will be launched next year. In July 2019, we joined global initiative EV100 to
For now, our journey to becoming a net zero accelerate the transition to electric vehicles and the
M
ega-popular business is focussed on maximising energy efficiency promotion of sustainable methods of transport.
intu falls head over heels for US makeup
brand Morphe
Upside Down House is opening stores at
S
ix more topsy-turvy attractions are three intu centres as
set to launch at intu shopping centres
over the next few months following
the success of intu Lakeside’s Upside Down
part of its expansion
into the UK.
It has selected city-
The purple pound
P
House this year. centre destinations urple, a not-for-profit organisation that promotes the spending
Visitors are given the chance to experience intu Victoria Centre, power of the UK’s 14 million disabled people – has said that the We want to
walking on the ceiling and grabbing a ‘zero- intu Eldon Square and retail and leisure industry is missing out on a £249 billion market
gravity’ selfie as they move around different Manchester Arndale known as the ‘purple pound’. ensure that intu
rooms within the two-storey creation.
The company launched in Bournemouth
to widen its appeal
with new in-store
It launched Purple Tuesday last year, a national day dedicated to the
needs of disabled shoppers. As a long-term supporter of Purple, intu
shopping centres
in 2018 and has now entered an exclusive experiences. was one of the first of 700 businesses to sign up to the initiative and are accessible
partnership with intu to bring some of Mark Spillman, intu centres will take part once again in November by raising awareness
the footfall-boosting benefits to its other Morphe General and promoting what they do to support those with disabilities. and inclusive
destinations across the country.
“The Upside Down House is a fun
Manager EMEA said:
“We know that Morphe
intu is working with a number of dementia and autism charities to
create more accessible environments for visitors, this includes regular
destinations for
experience for all the family where your world will thrive at intu centres quiet hours at every intu centre. everyone to enjoy.
is literally turned upside down,” says Roger with their high annual “We want to ensure that intu shopping centres are accessible and Amanda Campbell,
Binks, customer experience director at intu. footfall and great mix inclusive destinations for everyone to enjoy,” says Amanda Campbell, intu’s corporate affairs and
“It has been a huge draw at intu Lakeside and of international brands. intu’s corporate affairs and sustainability director. “We do this by sustainability director
perfectly complements the transformation of We’re excited to offer working closely with our customers, visitors and important stakeholders
this much-loved centre into a place to relax, intu customers the full like Purple to find new and innovative ways to improve our physical
unwind, eat, play and shop.” Morphe experience as spaces, customer service and support for employees.”
we continue to grow our
brand in the UK.”
10 | Bird’s eye view Bird’s eye view | 11
Nottingham sees The Light
One of the most eagerly anticipated, and transformative
regeneration and redevelopment projects in the UK is now underway.
In a prime site to the south of the city centre, just east of the iconic
castle of Robin Hood legend, intu Broadmarsh has been a pillar of
the Nottingham shopping scene for decades.
N
ow, after years of careful planning and strategic Nottingham City Council, said: “Now the
vision – much of which has been done in redevelopment of the Broadmarsh area is underway,
collaboration with partners Nottingham City Nottingham will benefit from the new construction
intu Broadmarsh Council, which is working on its own regeneration jobs and training, and again when the developments
plans for the surrounding area – the £86 million are complete. We can look forward to a new area
is at the epicentre investment is starting to take shape. bringing a variety of jobs, a new central library and
of one of the UK’s Nottingham has a rich heritage of retail, and
with the fourth largest student community in the
a welcoming Broadmarsh area Nottingham can be
proud of. It’s an exciting time for Nottingham as
biggest regeneration UK, intu Broadmarsh already boasts an annual these unprecedented developments get underway.”
footfall of 11 million. Plans to transform the centre By the time the works are complete, not only will
schemes. into a thriving retail and leisure destination are set Nottingham have a refurbished and updated intu
Martin Breeden, to complete in summer 2021 and will help raise Broadmarsh brimming with modern leisure and
development director at intu Nottingham from 12th to 6th in CACI’s retail rankings. retail spaces, it will have a new bus station, revitalised
The vision is to completely revitalise the centre shopping streets and new pedestrianised areas,
with a mix of high street retail, unique independents major new Grade A office buildings, a new central
and exciting leisure brands. The transformation library, and a new college building all within a short
will create a destination with a difference, including walk of each other.
a range of new experiences all surrounded by an It’s a major project, and one which Martin
urban architectural feel, bringing the street vibe of Breeden, development director at intu, says the
Nottingham indoors. company has been proud to play a part in.
In fact, by the time the redeveloped centre opens He says: “intu Broadmarsh is at the epicentre of
in summer 2021 with two new big-league leisure one of the UK’s biggest regeneration schemes. We’ve
operators – ten-pin bowling chain Hollywood Bowl been very confident in committing our capital to the
and cinema brand The Light, both of which are now project and vice versa. We’ve had input into the city’s
signed up to the scheme – it will boast the largest ambitious public realm project, and we’ve got a good
proportion of leisure space of any UK centre in the relationship with the council on this.”
intu portfolio. Two-thirds of units are exchanged or “We’re at the centre of something special there,”
in advanced negotiations. says Breeden. “One bit of regeneration will have a
Chris Deas, director of major projects at knock-on effect.”
12 | Bird’s eye view
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