THE VEGANUARY WORKPLACE CHALLENGE GUIDE - FOR A HEALTHIER AND HAPPIER WORKPLACE... GET YOUR COMPANY TO TAKE THE VEGANUARY CHALLENGE THIS JANUARY!
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Veganuary Workplace Challenge Guide Page 1 THE VEGANUARY WORKPLACE CHALLENGE GUIDE FOR A HEALTHIER AND HAPPIER WORKPLACE... GET YOUR COMPANY TO TAKE THE VEGANUARY CHALLENGE THIS JANUARY!
Veganuary Workplace Challenge Guide Page 2
ABOUT VEGANUARY
Since launching in the UK in January and offers lots of support
2014, Veganuary, a registered throughout to help you succeed.
charity (no. 1168566) has inspired Encouraging your team to give
and supported almost 1 million Veganuary a try helps to promote
people in 192 countries to try health and wellbeing amongst
vegan for January and beyond. your staff, shows your company
Although Kantar data suggests is making a conscious effort to
more than ten times as many do your bit for the environment
people actually participate and and creates a fun atmosphere
try vegan in January each year. within the team by having staff
We have worked with businesses collectively take part in the
to drive new vegan launches and challenge.
activations, making veganism all over the world receive daily
more visible and accessible emails providing all the practical Fifty seven companies and
through our work with national resources and advice they need to institutions from the UK, US and
and international media. As well make the transition. This includes Germany got on board in 2020, not
as continuing to drive large-scale recipes, meal plans, information on only supporting their workforce to
change in the UK, we now run nutrition and much more. eat vegan in January, but in many
targeted campaigns in the US, cases leading by example with
Germany and Latin America. The Veganuary Workplace CEOs and other senior team leaders
Challenge is a 31-day pledge that taking part. Here are some of the
The heart of our campaign is our encourages your workforce to workplaces that have taken part:
31-day vegan pledge. People from give vegan a try for the month of
Veganuary Workplace Challenge Guide Page 3
WHY TAKE PART:
JOIN A GROWING MOVEMENT
MORE THAN 400,000 OVER 80 CELEBRITY THE FIRST PEOPLE FROM
PEOPLE WORLDWIDE AMBASSADORS VEGANUARY TV AD ALMOST EVERY
REGISTERED TO TAKE SUPPORTED THE AIRED ON MAJOR COUNTRY IN THE
PART IN VEGANUARY CAMPAIGN AND GAVE NETWORKS IN FIVE WORLD SIGNED UP
2020 VEGANISM VISIBILITY COUNTRIES AND WAS TO TRY VEGANUARY
SEEN BY MILLIONS IN 2020
… data from Kantar suggests that ten … among them Hollywood A-listers, AROUND THE WORLD
times more people actually participate environmentalists and athletes, such … the only countries without participants
and try vegan in January each year than as Joaquin Phoenix, Paul McCartney, … on TV, on social media and through were North Korea, Vatican City and
register through the Veganuary website. Evanna Lynch, Chris Packham and Eswatini (formerly known as Swaziland).
media reports.
That would mean more than four million Patrik Baboumian.
people took part!
Veganuary Workplace Challenge Guide Page 4
WHY TAKE PART:
THE UK’S BIGGEST COMPANIES LOVE THE
VEGANUARY WORKPLACE CHALLENGE
BRYAN BATISTA,
JENS HOFMA, CEO, BOOKING.COM
CEO, PIZZA HUT: STUART MACHIN, TRANSPORT DIVISION:
“Taking part in Veganuary, was a natural step for
MANAGING DIRECTOR OF “This is the first time that Booking.com has taken
us to show our support for our vegan offering FOOD, MARKS & SPENCER: on the Veganuary Workplace Challenge and
and also reflect our aim to be a carbon neutral it’s been great to see so much enthusiasm and
business by 2030. At Pizza Hut Restaurants “At M&S, we’ve seen a dramatic increase in interest throughout the company, reflecting the
we are dedicated to evolving our practices interest in plant-based food and we are changing importance of sustainability and well-being for
and processes with the aim of being a more to meet this demand. We launched our award- our employees and company as a whole.
responsible business. Our Vegan Menu is one of winning Plant Kitchen range in January 2019 – As well as promoting it on digital displays all over
the many initiatives we have in place - including one of our most successful launches ever, with our Manchester offices, we’ve reached out to
our food donation programme and our continued over 1.5 million customers trying the products colleagues around the world through our internal
commitment to food waste reduction. and 81% coming back to re-purchase. This social media channels. We’ve had bake sales,
Having easy access to alternative products will January, we’re growing even further introducing food-sampling events and daily tasty vegan
be key to help us stay on track, that’s why we’ve over a hundred brand new products which are dishes in our canteen throughout the month. And
already started introducing milk alternatives at 100% delicious and suitable for vegans, and it doesn’t end when January does: we’ve inspired
our Restaurant Support Centre and also have a we’re encouraging colleagues and their families a lot of people to continue exploring all things
dedicated company vegan group set up for all to sign up to Veganuary and to give them a connected to sustainability, so I’m looking forward
our team members to share their experiences and go. I’m personally really looking forward to the to seeing some lasting impact: healthier people,
useful hints and tips to eating vegan.” challenge.” keen to live on a healthier planet!”
Veganuary Workplace Challenge Guide Page 5
WHY TAKE PART:
HELP THE ENVIRONMENT
What is the impact of 350,000 people researcher to calculate the impact Veganuary Data provided
by Joseph Poore,
worldwide doing Veganuary for January? To 2020 would have if we hit our sign-up goal of environmental researcher
show what a difference going vegan for just one 350,000 people. In the end we smashed our
month can make we asked an environmental goal so the impact was even greater! #VEGANUARY2021
160 TONNES AND
OF PO43-EQ MORE THAN
(EUTROPHICATION) 2.5 MILLION ONE MILLION
41,200 TONNES SAVED FROM LITRES OF ANIMALS
OF CO2EQ SAVED WATERWAYS WATER SAVED SPARED!
according to the
Vegan Society’s
the same as the same impact which is enough calculator
450,000 flights as preventing water to fill an
from London 650 tonnes Olympic-sized
to Berlin of sewage in swimming pool
our waterways
Veganuary Workplace Challenge Guide Page 6
WHY TAKE PART:
HELP THE ENVIRONMENT
COMPANY SUSTAINABILITY:
With everyone being more conscious than
BRIDGET JACKSON ,
ever about reducing our environmental impact,
CHIEF SUSTAINABILITY
Veganuary is a fantastic opportunity for
OFFICER , PWC UK:
“We’ve committed to a target of 25% of all spend
companies to reduce their impact by offering
on food to be plant-based by 2020, versus a
more planet-friendly plant-based foods. baseline of 15% in 2017, as part of our programme
to encourage our people to adopt sustainable
lifestyles. We’re on track to achieve that, with
spend at end 2019 around 24%. It’s been easier
ANDY CHAMPION,
than we thought. Many people want to eat a more VP ENTERPRISE
plant-based diet, for a variety of reasons - health,
environmental, or animal welfare. Offering more
SALES EMEA, DOCUSIGN:
options for our people to do this in their work “Sustainability is core to DocuSign’s values, so
context has been extremely well received. Last year when a group of employees approached me to
550 PwC people took part in the formal Veganuary support Veganuary in the London office, I had no
WorkPlace Challenge, whilst many more tried plant- hesitations. Our Veganuary activities have sparked
based options as part of a flexitarian approach. incredible conversation among employees on
It looks like this year will be even bigger. With so how they can lead more sustainable lives. Vegan
many people in the UK now concerned about lunches, baking contests and cooking classes all
climate change, it’s an easy step for companies to increase employee engagement and unite us in this
take, to both reduce greenhouse gas emissions and common purpose”
increase employee engagement.”
Veganuary Workplace Challenge Guide Page 7
WHY TAKE PART:
IT’S GOOD FOR STAFF & THE BUSINESS
TEAM BUILDING: HEALTH AND WELLBEING:
Collectively trying vegan for January with Thirty-eight per cent of our 2020 participants
Veganuary is good for team morale by uniting said they signed up to Veganuary for health
everyone in a shared experience. This guide reasons, the most popular reason for taking
includes lots of ideas on team activities you can part, while 52% of our surveyed participants
do to promote a positive experience for all of said the reason for them staying vegan was
your colleagues, whether you work from home because their health improved. Here’s some
or in an office. ways their health improved:
50% of people saw an
54% of people saw improvement in their
an improvement in their
MOOD
OVERALL
HEALTH
52% of people saw 40% of people saw an
an improvement in their improvement in their
43% of people saw
ENERGY a desirable change in
SKIN’S
LEVELS BODY APPEARANCE
WEIGHT
Veganuary Workplace Challenge Guide Page 8
HOW TO TAKE PART:
A STEP BY STEP GUIDE
Spread the word and get your colleagues 5. Check out our free Veganuary Celebrity
1. Cookbook, containing a delicious array of
on board to try vegan in January. Let them
4. Encourage each team member to sign-up at
know well in advance so they can prepare celebrity-inspired vegan food, which you’ll
veganuary.com/register to receive 31 days of
themselves for something which some may get in an email when you sign-up!
support emails giving information on nutrition,
see as a bit of a challenge (although it’s really
shopping, eating out and just about everything 6. Take advantage of the great special offers
quite easy!).
you could think of to help you on your journey and discounts on vegan meals and products
Here’s some ways to let them know your
offered by high street restaurants and
company is taking part in the Veganuary 3. If your workplace has a canteen, request that
supermarkets during January. Check out the
Workplace Challenge: they add vegan options to the menu. Make
special offers here
• Posters around the office - download posters sure you ask in advance so they have time to
here or create your own using our assets here prepare. Download an email template here 7. Organise team activities at your workplace
• Staff e-newsletters - download a you can use to approach them and a catering to create a positive team spirit around
template here guide here completing Veganuary. We’ve got lots of fun
• Team meeting announcement ideas on pages 9 and 10
2. Get management on board. It’s great for team
• Through the HR department
morale if senior staff get involved too (but 8. Proudly share the news that your company
• Email them the Participant Guide -
don’t be put off if they don’t). We’ve written is taking part in the Veganuary Workplace
download it here
an email template for you to personalise and Challenge. Download a press release template
utilise to approach them here here and contact us at corporate@veganuary.com
for details on other PR opportunities
Veganuary Workplace Challenge Guide Page 9
HOW TO TAKE PART:
TEAM ACTIVITIES
Taking on the challenge as a team will help POTLUCK
you keep one another motivated and allow you Hold a communal lunch gathering where VEGAN COOKBOOK LIBRARY
each staff member contributes a vegan Gather a few vegan cookbooks and put
to have more fun with the experience. Here’s
dish to share with the team. It can be them in a communal area so staff can
some suggestions for Veganuary-themed
homemade or shop bought, either way it borrow them to try out some new vegan
activities you can do as a team:
will help your colleagues try new vegan recipes at home
dishes they might not have tried otherwise
TEAM NIGHTS OUT and it’s a fun way to bring the team
If your company organises social events together SPONSORSHIP
after work, why not organise an evening Create some healthy competition by
where the entire team eats only vegan? asking family and friends to sponsor you
Loads of high street restaurants offer WORKPLACE FILM SCREENINGS to do Veganuary. We rely on donations
vegan menus - you can see our chain Organise film screenings at your to keep our movement going – fundraise
restaurant guide here to see many of the workplace to motivate staff. Some for us and you’ll be helping spread our
vegan options available. Or if you fancy thought-provoking documentaries message. We can help you set up a Just
going to a bar instead, lots of pubs and include The Game Changers, Cowspiracy Giving campaign page for your company,
bars now have delicious vegan options and Forks Over Knives, all of which are and each of your colleagues can set up
including Wetherspoons, All Bar One, Slug available to stream on Netflix. They’re sure their own fundraising pages to link to the
& Lettuce, MEAT Liquor, Brewdog and more to provoke some lively discussions! company page!
Veganuary Workplace Challenge Guide Page 10
HOW TO TAKE PART:
WORKING FROM HOME
SHARE YOUR EXPERIENCE
You can still take part in the Veganuary
Set up a communication channel like
TEAM NIGHTS IN
Workplace Challenge even if you work from Organise a vegan quiz night for you
Slack or a Whatsapp group to share
home. The entire Veganuary team works and your colleagues over video chat.
details on your experience so you can
remotely and we still find lots of ways to do We have lots of fun quiz questions you
share photos of vegan meals you’ve
team activities. Here’s a few ideas of how you can download here
cooked, exciting supermarket finds and
can do the Workplace Challenge from home:
tasty meals out
SPONSORSHIP
Create some healthy competition by
WATCH DOCUMENTARIES TOGETHER
ZOOM POTLUCK You can still organise film screenings asking family and friends to sponsor you
As you aren’t able to do it face to face, for the whole team to watch together to do Veganuary. We rely on donations
hold a communal lunch gathering over by using netflixparty.com to synchronise to keep our movement going – fundraise
a video call instead. Each staff member your videos and allow you to group chat. for us and you’ll be helping spread our
cooks their own vegan lunch while you sit Some thought-provoking documentaries message. We can help you set up a Just
and eat together through a Zoom call or available on Netflix include The Game Giving campaign page for your company,
Google Hangout. You might not be able Changers, Cowspiracy, What The Health and each of your colleagues can set up
to taste one another’s dishes, but you can and Forks Over Knives. They’re sure to their own fundraising pages to link to the
exchange recipes! provoke some lively discussions! company page!Veganuary Workplace Challenge Guide Page 11
THANK YOU
LET’S MAKE VEGANUARY 2021
OUR BIGGEST AND BEST CAMPAIGN YET!
CONTACT:
corporate@veganuary.com
FOLLOW:
facebook.com/veganuary
instagram.com/weareveganuary
twitter.com/veganuary
#veganuary2021
#veganuaryworkplacechallenge2021
If your workplace takes
on the challenge we’d
love to hear about it so
we can discuss PR
opportunities
Take a look at our Business Support Toolkit to Email us at
get guidance on how your business can join the corporate@veganuary.com
Veganuary campaign. Download the toolkit hereYou can also read
