THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox

 
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
THE WORLD OF
DIGITAL PUBLISHING
AT YOUR FINGERTIPS

SCAN THIS COVER
WITH AUGMENTA
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
A global technology innovation business
with interests in cloud infrastructure and
 the provision of digital products to the
  media, publishing, brand agency and
         broadcasting industries.
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
DIGITAL SERVICES
  The products and services in Publisher’s
                                                 SOLUTION DELIVERY                 CLOUD HOSTING
  Toolbox all provide immediate value at
                                                 Design, configure and         Provide high-performance,
  an innovation, platform and business        implement digital publishing    reliable and scalable hosting
  level to any organisation with a focus on    and distribution platforms          of solutions on AWS
                                                 based on our unique
  the commercialisation of digital content.      product components

  Publisher’s Toolbox does not
  need to be positioned as a
  complete re-platforming.
  Its value proposition is
                                              MOBILE APP DEVELOPMENT          STRATEGIC CONSULTANT
  that each product can exist
                                                 Develop white-label or         Provide strategic insight
  independently of the other.                  custom mobile apps across      regarding digital publishing
                                                     all platforms              strategy and roadmaps

  As proud designers, developers and
  operational implementors of this
  unique suite of publishing products
  we encourage disruption within the
  publishing industry by challenging the
  current costing and licensing models.
                                               CUSTOM DEVELOPMENT               SYSTEMS INTEGRATION
  We hope you enjoy discovering more               Develop tailor-made         Integrate our solutions with
                                                 content distribution and      other existing or third-party
  about Publisher’s Toolbox for the            mobile solutions based on a    systems including subscription
  digital world, and you are encouraged       framework of tried and tested       management, analytics,
                                                  product components              advertising and content
  to think more simply when it comes to                                            management systems
  defining a content strategy, knowing the
  digital landscape can be reconfigured
  with minimal change control, resulting
  in less cost, risk and time to market.
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
A UNIQUE SET OF DIGITAL PRODUCTS
After many years digitally transforming traditional media groups, and providing them with unique, niche
tools to execute various aspects of their content strategy, the Publisher’s Toolbox suite was defined.

Each one of the Publisher’s Toolbox products has a story to tell and a proud team of developers behind
it. Well-built and homegrown, they’re designed to disrupt and challenge the traditional digital publishing
and broadcasting industries by providing alternative solutions that are simpler, quicker and more cost-
effective to market.

   Create interactive              Send secure digital           Store, control and         Powerful image and video
   augmented reality              packages to multiple          manage digital assets         analysis and delivery
      experiences                     destinations

                Publish, distribute and           Create a multimedia            Improve page load,
                monetise digital content         mobile app community           image rendering and
                                                                                  video streaming
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
MULTI-CHANNEL SOCIAL
              PUBLISHING & SHARING

   CONTENT CREATORS

COPY EDITORS
                              CONTENT PRODUCING APPS
PUBLISHERS

BRAND MANAGERS

SOCIAL MANAGERS

  CONTENT CONSUMERS           CONTENT CONSUMING APPS

                                      NEWS
                                                         NO:1234 /11:12:2014

AUDIENCE                               LOREM IPSUM DOLOR SIT AMET

FOLLOWERS                      LOREM IPSUM
                               DOLOR SIT AMET

BRAND FANS
                   SHARE

                  FOLLOW                             LOREM IPSUM DOLOR SIT AMET

                  SUBSCRIBE

SUBSCRIBERS
                                                MobileAppSuite
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
Let Publisher’s Toolbox
centralise your brand
editorial and multimedia
assets, so they can be
securely published
across social channels.

       PUBLISH / BROADCAST

        SHARE / CONNECT

Giving your content
the best chance of
being discovered.
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
PROUD TO BE PARTNERED WITH
    LEADING BRANDS
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
MAKING A DIFFERENCE
WHAT WE STRIVE FOR

Fast becoming a leader in digital transformation of traditional media groups, the team is looking
to take these experiences into the brand and advertising industries and to be positioned as
a reputable, reliable and professional global digital innovator of products for the publishing,
advertising, brand agency and sports industries.

Our mission is to provide affordable digital tools
                                                                 Apart from our vision and
to small, medium and large publishers that
differentiate them from competitors and allow
                                                                 mission, we aim to give
them to compete with some of the world’s most
                                                                 back to the community
prestigious media groups and brand agencies.                     and tech industry.

           TECH                          SPONSORSHIPS                         SOCIAL
       CONTRIBUTIONS                                                      RESPONSIBILITY

                                       Friends OF Johnny Clegg          Owl Rescue Centre
      Open Source Initiatives
      on GitHub
                                       Silver sponsor of                Red Cross Children’s
                                       WordCamp                         Hospital
      Free WordPress Plugins
                                       Freedom Of Press                 Winter Blanket Drives
      Internships
                                       Cape Town Festival Of            Trinity Children’s Centre
                                       Beer
                                                                        Volunteer Wildfire
                                       Noordhoek Sixes                  Services

                                       Media Honeypot
THE WORLD OF DIGITAL PUBLISHING AT YOUR FINGERTIPS - Publisher's Toolbox
WHAT CAN
AUGMENTA
DO FOR YOU?
Augmenta gives print and online campaigns
a digital boost, connecting retailers and
manufacturers, and allowing shoppers and
readers a digitally enhanced experience.

With Augmenta, you can easily create
your own interactive augmented reality
experiences, with no code or technical know-
how required. You’ll be up and running in no
time, and we’ve got everything you need to
ensure your project is a success.

ENHANCE                                        BRING PRINT
E-COMMERCE​                                    ALIVE​
Imagine the ability to get paying customers    Take your brand and the reader far beyond
from the pages of a magazine!                  the images on your pages.

When scanning an image, redirect users         Upload images of your adverts, magazine
to an an e-commerce portal to drive a          covers, packaging material and more to
purchase, bridging the gap between print       create your augmented reality experience
and digital.                                   in minutes.
Photo by Seth Reese.

   CAPTURE THE
MOMENT AND SHARE.
ANYTIME. ANYWHERE.
SEND POSTS
STRAIGHT TO
THE STUDIO
Content creators can send secure MOJO packages
containing videos, audio, photos, and GPS locations
to multiple destinations for backup, review or
further use.

Our FREELANCE version allows anyone to
capture and share the moment securely with their
communities, while the TEAM Edition allows
you to publish to your private and closed Team
MojoReporter dashboard.

- MOJO packages posted by the community or team
  can be followed within the app

- No automatic compression so content quality
  remains the same

- Users can back-up their packages in Google Drive
  or on the MOJO dashboard

- All videos are transcoded into multiple formats for
  post-production streaming and/or download
MOJOREPORTER FEATURES                                               NO MORE
                                                                    MESSY NOTES
     MOJO WEB DASHBOARD                 PUSH NOTIFICATIONS          OR CLUTTER
     AUTOMATIC VIDEO                    CLOUD HOSTED
     TRANSCODING                                                    •   MOJO Packages are securely
                                        SECURE USER                     stored compilations of any “Digital
     ANDROID AND APPLE                  MANAGEMENT
     MOBILE APPS                                                        Senses”
                                        MULTIPLE RESOLUTION         •   MOJO Media such as video, audio,
     ADAPTIVE BITSTREAM                 VIDEO DOWNLOAD
     PLAYER                                                             pictures and GPS location can be
                                                                        included at any time
     MULTI DEVICE ADAPTIVE
     PLAYBACK                                                       •   MOJO Library is a secure storage
                                                                        facility within the app that can’t be
                                                                        accessed unless authorised user

                                    #CITIZENREPORTING

DO YOU HAVE ANY EXISTING APP AND WOULD LIKE
 TO MANAGE USER GENERATED CONTENT (UGC)?

   Our in-app module can be integrated into an existing app in order to enhance the existing platform
 without costly redesign or extended development. The UGC module bundles the full scope and range of
functionality that is available in MojoReporter into a Software Development Kit (SDK) to be integrated into
 your Android and iOS apps existing code. Users can send content as secure digital packages containing
     videos, audio, images, and GPS locations to multiple destinations for back-up, review or further.
INTRODUCING
MOJOREPORTER
TEAM EDITION
MojoReporter TEAM EDITION best suits a media group or
publishing house with a team of mobile journalists. We will
set up and brand your own closed and secure MojoReporter
TEAM EDITION platform.

It’s a great way to keep all the media captured by your MOJO team in a secure app
and web environment for further distribution or retrieval.

The TEAM EDITION establishes a private MOJO community for safe and private
reporting before being published to the world.

                                    NOW YOU CAN:
                                    •   DISTRIBUTION Standardisation - eliminate the myriad of file
                                        transfer mechanisms such as FTP, Email, Whatsapp, Dropbox
                                    •   REPORTING on Activity - follow individual MOJO team member
                                        activity
                                    •   REUSE - ability to search, find and reuse MOJO media submitted
                                    •   SECURITY - all MOJO media on device, in transit and stored in
                                        cloud is protected and only accessible by authorised users
                                    •   TRANSCODING - automatic transcoding of raw device captured
                                        video, to be downloaded or streamed via embeddable adaptive
                                        bitstream player
THE   ENTERPRISE-GRADE

PUBLISHING
P L A T F O R M
WHAT IS BIBLIODAM?
Photo by Mohamed Nohassi.
Asilah, Morocco
CONVERT TO NEXT GENERATION IMAGE
FORMATS WHERE THE BROWSER SUPPORTS
IT, REDUCING PAGE DOWNLOAD SIZE AND
BOOSTING SEO RANKING
Publisher’s Toolbox’s Imigino was born out of the need to have access to a single API service
layer that can aggregate and merge the most powerful video and image analysis services
offered by both Google and Amazon. Our team has also reviewed and analysed a number
of the monetisable, adaptive bitstream video players and decided that there should be zero
lock-in to a single player and their respective video archive facility. Our video API service is
light and flexible when it comes to changing players, or branding and customising a video
experience for a viewer.
Photo by Rodion Kutsaev
ENTERPRISATION OF WEBSITES THROUGH
WEBSUITE PLUGIN SET
WebSuite is a combination of plugins, API
services and cloud hosting infrastructure tailored
                                                           With the WebSuite plugins,
for WordPress. Get the tools to manage your
                                                           publishers can consolidate and
WordPress environment through optimised,
                                                           centrally manage and share
scalable design while increasing performance
                                                           digital assets and web content
by improving site performance, page load, image
                                                           securely and effectively.
rendering, video streaming, search results,
content sharing and more.
                                                           PWA TECHNOLOGY

                                                           Using Google Tag Manager, analytics behave
                                                           as expected when online. However, offline
PROGRESSIVE WEB APP
                                                           behaviour can make reporting analytics, page
SOLUTIONS (PWA)                                            views, actual session data and page tracks, less
                                                           accurate. Unreliable networks can also cause an
PWA solutions have incredible benefits,
                                                           increase in bounce rate as the analytics session
making it easy to delight your users, grow
                                                           ID gets lost. To get around these issues we have
engagement and increase conversations.
                                                           implemented offline tracking in the service
                                                           workers.

                                                     Publisher’s Toolbox PWA is a WordPress plugin that helps
                                                     you transform your website’s content into a progressive
                                                     mobile web application.

                                                           EASY TO DOWNLOAD                MONETIZATION

                                                           CUSTOMIZABLE                    INCREASED SPEED

                                                           SYNCHRONIZATION                 OPTIMIZED

                                                           RESPONSIVE
CAPTURING MOBILE MEDIA                WEB DASHBOARD

                                               MEDIA PREVIEWS   STORYBOARDING

                          REAL TIME
                                                  SEARCH          REUSABLE

                          VIDEO COMPRESSION       VIDEO
                                                                    MAPS
AUTHORISED                                     TRANSCODING
   USERS
                          PUSH NOTIFICATIONS

                                                                        EDITORIAL PLUGIN SET TO
                                                                        ACCESS VIDEO AND MEDIA

             YOUR BRAND
SINGLE DIGITAL ASSETS           WORKFLOW                PUBLISHING

                      BRANDED VIDEO
                      PLAYER EMBEDS                  MULTIMEDIA                 SEARCH

                      CLOUD SEARCH                                                               AUTHORISED
                      ENGINE                         PRODUCTION               SYNDICATION
                                                                                                    USERS
                      EMBEDDABLE /
                                                    SUBSCRIPTIONS          PREMIUM CONTENT
                      DOWNLOADABLE

   POSTS      IMAGE   TAGS / CATEGORIES
                                                   SOCIAL POSTING           SCHEDULED TASKS
                      BULK UPLOAD
                      PROCESS
COLLECTIONS   VIDEO                              EDIT / CURATE MULTIMEDIA CONTENT
                                                 PUBLISHING WORKFLOW PROCESS

                                               MobileAppSuite

                                              PUBLIC MOBILE APP
                                                         IN-APP MODULE:

                                                                AUGMENTA
                                                                                              PUBLIC USER /
                                                               AR+ SDK
                                                                                               SUBSCRIBER

                                                           USER GENERATED
                                                              CONTENT
CASE STUDY

TRANSITIONING AFRICA’S LARGEST
PRINT NEWSPAPER GROUP INTO
A GLOBAL DIGITAL FIRST MEDIA
GROUP.
INDEPENDENT MEDIA GROUP GOES DIGITAL

It was 2014, the Independent Media         After partnering with The Telegraph         with transitioning the group’s people,
Group had recently been acquired           Media Group (2011 to 2014) Afrozaar         process and platforms further towards a
by a consortium of private and             had the experience needed to assist         digitally first focused mindset.
government investment businesses           with establishing a high-frequency
from the original Irish Independent        digital publishing ecosystem.               By utilising The Publisher’s Toolbox
owners. Back then it was previously                                                    suite of products we believed that
known as Independent Newspapers,                                                       immediate value would be realised from
which had over 32 printed newspaper        OBJECTIVE:                                  a digital asset, publishing, presentation
titles (national, regional and                                                         perspective, and over time the
community) and only one news               To define a change-controlled roadmap       commercialisation and enrichment of
website (www.iol.co.za).                   and journey to systematically transform     print content into a digital world would
                                           the group’s print content to be digitally   be possible with little change.
The Afrozaar digital product team          compliant for wider distribution across
approached the new owners and              a suite of newly deployed digital web
proposed a digital journey and digital     and app properties. Following the
platform implementation plan to            initial objective, the team ensured print
transform the traditional newspaper        produced content was digitally available
group into a globally positioned digital   and archives thereof manageable for
first media business.                      reuse and reference, we were tasked
IMPLEMENTATION                              archive digital assets and facilitate         well as past editions. It was NB for us to

APPROACH:                                   efficient digital publishing cycles.”, Rich   steer away from outdated PDF based
                                            Cheary (CEO of Afrozaar)                      experience and transition the print
                                                                                          content into unique content elements
We assessed and applied a systematic
                                            CONTENT REDISTRIBUTION AND                    with complementing multimedia files,
approach starting at the physical
                                            DIGITAL FIRST CMS                             however we couldn’t veer away from
infrastructure deployment layer where
                                                                                          complementing the edition with a PDF
we embarked on migrating all media
                                            It was important that the traditional         download facility for ABC purposes.
systems to the cloud.
                                            publications had an equal opportunity to
                                            establish their brands digitally. Initially   The Afrozaar team used an enterprise
To understand the challenge and
                                            the impact on people and process was          version of their Mobile App Suite
opportunity here is a summary of the
                                            minimal, and resulted in maximum              framework which had the ability to scale
digital landscape we analysed; numerous
                                            satisfaction when we were able to             rapidly with regards to single-title, multi-
nationally distributed editorial teams,
                                            repackage print content within Baobab         titled, continuous and edition based
no digital publishing process, no digital
                                            Suite and auto publish to a branded app       publishing cycles, and included metering
products, no digital subscriptions, no
                                            and web platform. By utilising Baobab         module and subscription entitlement
digital title specific apps or websites,
                                            Suite’s Import and Export of content APIs     layer for digital newspapers.
no centralised digital asset archive
                                            syndication and aggregation of content
or storage facility, no user roles or
                                            within and from external sources is           MULTI-TITLED APP SOLUTION
workflow from security perspective,
                                            tightly regulated and managed for
no centralised analytics and no digital
                                            further redistribution.                       IOL News Mobile app is available on
customer database.
                                                                                          Google Play Store and Apple’s iTunes
                                            “Such an undertaking of migrating and         Store where one can subscribe to any of
CLOUD ARCHITECTURE
                                            supporting a media group’s platforms          the groups daily or weekly newspapers.
                                            had to be handled with care and zero
The digital journey begun by establishing
                                            tolerance for failure. We were dealing        Single-titled Mobile App Solutions
a cloud based infrastructure within
                                            with traditional newspaper brands,            An example can be found in The Star
Amazon Cloud: AWS. Where our first
                                            that were over a century old and never        newspaper single title mobile app is
challenge was to preserve yet port the
                                            before missed a print run, so we weren’t      available on Google Play Store and
propriety Atex Prestige Print Editorial
                                            going to miss one now because of new          Apple’s iTunes Store where one can
platform to run in a scalable AWS
                                            digital rollout.”, Rich Cheary                subscribe to any of the groups daily or
environment. Such a migration had
                                                                                          weekly newspapers.
never been performed. This did not
                                            MOBILE APP STRATEGY
stop us, and so Acacia Cloud Solutions,
                                                                                          “By choosing to use the Mobile App
a subsidiary within the Afrozaar group,
                                            We wanted to mobilise the print-run           Suite, we provided the Independent
was responsible for all cloud setup,
                                            content whilst respecting each title’s        group with a massive advantage and
configuration and optimisation. It was
                                            brand, so we defined a mobile app             differentiator in the market, as new
a success and a an achievement never
                                            offering (Android and Apple) that had         mobile title apps could be deployed
done before.
                                            a digital newsstand facility allowing         within a week, thus rapidly expanding
                                            each print brand to be represented,           the group’s mobile distribution and
“We needed a reliable and scalable
                                            ensuring their respective print editions      reach”, Rich Cheary
hosting environment to deploy media
                                            were digitally available for download as
platforms, leverage digital services,
WEBSITE STRATEGY                              Suite centralised configuration engine.    Apps whereby citezen reporters can now
                                              Afrozaar was able to implemented           too contribute into the braking news
We fulfilled a role of content API provider   fractional, banner and interstitial DFP    editorial workflow
to a 3rd party web development team           adverts across mobile app navigations,
who designed and built a custom               display adverts on web and pre-roll        KEY DIGITAL PLATFORMS
web framework / platform (Baobab              video adverts within the customised
WebSuite) for the group utilising the         branded media streaming players.           By implementing the following digital
content API. IOL website utilizes Json                                                   platforms and products across the group
services. We as team decided that the         AUGMENTED REALITY                          the Afrozaar team have been able to
group’s newspaper titles couldn’t hold                                                   achieve the objectives set out:
out until the fully fledged group wide        With our mindset being digital and app
web framework was ready, so offered a         oriented, we needed to be sure we didn’t   • Digital First CMS complete with
more nimbler and flexible solution. By        cannibalize the print advertising side       permission based editorial workflow
implementing the WebSuite framework           of such a large group. We decided to       • Subscription based content metering
which allowed for a collection of             implement an in-app AR+ module that        • Evolving content APIs for serving
WordPress sites to be made secure and         would enhance and enrich the print           various websites and mobile
standardised to meet a large Enterprise       version of newspapers, especially any        applications
Media Group standard. Some examples           print adverts. By combining Augmented      • Digital Asset Management (DAM)
of these sites are: www.tyi.com,              Reality scan module in the apps, we          – centralising media assets across
www.video360.co.za,                           plan to complement the print editions        multiple print and digital brands
www.houseandgarden.co.za                      and provide the audience with a way        • Mobile Newsstand App of all their
                                              to unlock additional value and benefit,      titles
                                              most importantly give print adverts        • Mobile Apps for each digital brand in
                                              a digitally enriched capability. Our         the group
                                              implementation of AR+ Augmenta is          •   Google DFP AdOps and tagging
                                              now at the heart of the group’s print      •   Video streaming and player services
                                              advertising commercial upsell strategy.    •   Content Syndication
MONETISATION OF                                                                          •   Enterprisation of their WordPress

CONTENT                                       MOBILE JOURNALISM                              ecosystem by installing Baobab
                                                                                             plugins and hosting in AWS.
                                              Ironically this was one of the final       •   Social publishing Facebook, Twitter
GOOGLE DFP IMPLEMENTATION
                                              solutions we implemented. Not only             with tracking
                                              did this give the group the capability     •   Push notification facility to auto or
The next objective and approach taken
                                              to secure break stories from the field,        manually communicate
was to provide mechanisms upon
                                              but it allowed for the centralisation      •   Reporting – editorial performance
which the new digitally minded group
                                              and storage of such media to be made           metrics, digital subscribers
could monetise their content and brand
                                              available within the editorial workflow    •   Advert Booking App
effort in a digital environment. We
                                              and asset archive immediately.             •   MojoReporter (Mobile Journalism app
implemented Google DFP and managed
                                              MojoReporter is now not only rolled            platform)
all AdOps tagging across all websites and
                                              out across all editorial teams, but also
mobile apps from within the Baobab
                                              made available as a plugin to the Mobile
OUTCOMES AND                                 on an ongoing basis. This in order to

LEARNINGS:                                   both inform and support the long-term
                                             evolution of the digital strategy.
                                                                                          “Thank you Afrozaar.
IMPROVED EFFICIENCY
                                             EXCEPTIONAL PERFORMANCE
                                                                                          The quality of your delivery
                                                                                          into Independent, a large
Independent has a large amount of
                                             Providing business and consumer              media organisation,
content produced daily for print. There
                                             facing digital products in an emerging
is a need to improve efficiency and                                                       was done extremely well.
                                             market means being reliable, fast and
lower operational overheads through
                                             considerate to geographically distributed
                                                                                          We now have the digital
centralised control of content across                                                     foundation to scale our
                                             editorial teams. High performance cloud
multiple apps and website brands and a
                                             services tailored towards superior search    product & service offering
single view of subscribers.
                                             and archive facilities for sharing content
                                                                                          across web & mobile.”
                                             across the group provide a competitive
REDUCED COSTS                                                                             – ANTHONY ROBINSON
                                             edge.
                                                                                           (CDO, Independent Newspapers)
Reduce costs in developing tailor-made,
integrated web and app solutions from
MBaaS architecture and a wide range of
APIs and SDKs.

NO VENDOR LOCK-IN
                                             HIGHLIGHTS OF
We wanted to give Independent freedom        THE PROJECT:
to choose multiple app development
partners and reduce risk of vendor lock-     Being able to scale digitally rapidly to
in with flexible and secure content APIs.    roll out Getting IOL content team onto
                                             Baobab CMS editorial workflow
INCREASED REVENUE                            Unlocking tools like integrated social
                                             sharing, article preview, and publish
Drive digital revenue growth through         schedules to increase online engage-
multiple channels including advertising      ment
                                                                                                     NOMINATED FOR
via Google DoubleClick for Publishers,
numerous subscription options and            Working with AdOps teams to create
content metering.                            effective digital advertising campaigns          IN THE CRAFT - SOFTWARE, CODING
                                             across websites and mobile apps                    & TECH INNOVATION CATEGORY
FLEXIBILITY

When trying to drive a digital first
mindset into an organisation that focuses
primarily on print, there is a strong need
to experiment and modify functionality
WWW.PUBLISHERSTOOLBOX.COM

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