THINK! CHOOSE! MEDIAKIT PRINT & WEB - Climax Magazine
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THINK!
EUROPEAN CLIMBING MAGAZINE
A FRESH VIEW ON CLIMBING
CHOOSE!
MEDIAKIT
PRINT & WEB
2018 WWW.CLIMAX-MAGAZINE.COM
WWW.FACEBOOK.COM/CLIMAXMAGAZINE
CLIMAX IS MORE THAN JUST A MAGAZINE.
CLIMAX is a strong brand, a personality.
MOUNTAIN-SPORT
ADVENTURE CREATIVITY
QUALITY UNIQUENESS
CLIMAX BRAND
PERSONALITY INNOVATION COOLNESS
SELF-CONFIDENCE STYLE
INDIVIDUALITY IRONIE
PROFESSIONALITY
“Definitely one “Japanese climber like to “Always creative,
see CLIMAX. They can‘t
of the top three read it, but they like it
always best
climbing magazines very much. We will sell quality!“
in the world!“
Dario Rodriguez, Editor Desnivel,
CLIMAX in Japan too.“ Escalar (ESP)
Andrew Bisharat, Editor Rock&Ice (USA) Tsukuru Hori, Pump Gymn Tokio (JPN)
CLIMAX
GUARANTEE
Advertisment with added value
An advertisment run in CLIMAX works through...
longest circulation period
powerful remembrance effect
excellent image-transfer
highest credibility
satisfying quality and bonus-service
in comparison to other sport- and outdoor-media, print and online alike.
CLIMAX YOU CAN‘T FORGET!
highest rentability through a longer circulation-period of the advertisment.
longest depot-effect through lenghty reading-time.
For how long should the effect of an advertisment last?
A week, a month or multiple years?
CLIMAX issues are On average a CLIMAX The same accounts
collector‘s issues issue stays a mere for all advertisments
and gain the longest 10 times longer within placed in CLIMAX and
attentiveness of the the circulation than the rentability which
branche. comparable magazines. results from them.
The CLIMAX depot-effect: The double-, triple-, quadru- “Feature-film length“ for CLI-
On average campaigns in magazines ple effect of CLIMAX: MAX:
increase the promotional remem- CLIMAX magazine is being collected To fully enjoy an issue of CLIMAX
brance distinctly stronger than on TV, because of it’s high-quality appear- people like to take time: On average
online or in newspapers. The adver- ance and the unique character of it’s it is read or browsed for one and
tisments stick longer in the reader’s stories. It is being read over and over a half hours which corresponds to
heads. The recollection half-life pe- and over again. Spots and banners on the length of a feature-film - albeit
riod – the time-span in which half the other hand vanish for good after without interruptions due to advertis-
of the source-effect of the advertis- their (paid) appearance*. ments because they are integrated in
ment is still remaining - averages ten “Activated once and delivered CLIMAX’ program anyways.
months*. Which ad-banner can claim multiple times“ is what this means Plus: in no other advertisment-me-
that? for our advertisment-partners. Which dium ads seem to disturb less than
*Source: AIM advertsiment-tracking
other medium can offer that? Five (!) in magazines. At least 94 % of the
years after it’s publication the readers share this opinion.* The re-
CLIMAX issue #1 is still on circulation. quirement for this is a sympathic and
More value is impossible... credible medium such as CLIMAX.
*Source: AIM RFID - contact study
The ideal premise for the makeup and
preservation of trust.**
* Source: AIM RFID - contact study
** Source: Medienprofile und Medienbegabungen, Institut
für Demoskopie, Allensbach (2011)
CHARACTER STILL IS SEDUCTION AT IT’S BEST. Best image-transfer, highest credibility. CLIMAX is by far the magazine with the highest image-value among opinion-leaders, multiplicators of the climbing-scene and the climbing-interested audience. Because of it’s unique design and high-quality appearance CLIMAX is also being read by non-climbers who are interested in the aura of climbing and mountain- eering. Thereby CLIMAX differs significantly from other climbing-specific magazines: CLIMAX serves not only members of the core-scene but also the young, urban outdoor-affine audience.
(In)credibly authenic: (In)credibly sustainable: (In)credibly popular:
CLIMAX is being made by climbing CLIMAX is printed by Berger a CLIMAX is the undisputed number 1
journalists and by writing climbers. very sustainable printery in Europe. in the social web. The popularity
The result: Authentic competence It’s not for nothing that CLIMAX of CLIMAX is clearly traceable in
and a trustworthy image which received the rigorous austrian the social networks. Among the
transfers directly to our partners. enviromental label ZU 24. Plus: climbing-media present in on the
CLIMAX prints climate-neutral german-speaking market CLIMAX
and is also a media-partner of has the biggest and most active
1 % FOR THE PLANET and THE community in social-networks.
EUROPEAN OUTDOOR CONSER-
VATION ASSOCIATION.
CLIMAX
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WE DON’T WANT JUST ADS. WE WANT PARTNERS. Bonus-service and exclusive product-placement. If you are looking for a quick ad placement because of impressive clippings knocks on the wrong door. We are focusing on quality and service because we want to work together with our partners who we support on all levels.
BONUS#1 BONUS#2 BONUS#3
CLIMAX KICKS CLICKS: EXCLUSIVE PRODUCT- PICTURE AND STORY-QUALITY:
The media life of a human doesn’t entirely PLACEMENT: We want more. We want to place our
consist of specific search requests. Mostly The specific way in which CLIMAX pre- partners in the right light and will try to
one doesn’t even know what he is looking sents products has gained cult-status consider them during the selction of our
for until pointed in the right direction by among our readers. In contrast to other stories.
someone. More often than not this “some- media strictly these presentations are
one“ is a magazine. 53 % of all readers reserved for our media-partners only. A BONUS#4
have remarked that magazines have pro- generous and fresh presentation combined FREE WEB-BANNER FOR ALL
vided them with decisive and interesting with unique texting invites for a special PARTNERS WHO STAY WITH
hints. In comparison the internet does so reading experience and for a longer lasting US FOR THE DURATION OF
only for 33 %, newspapers for 33 % and continuance on our product-pages. The ad-
TV for 29 %. On average 39 % of all view- ONE YEAR’S ISSUES:
vantage for our partners is the fact that our
Placed in www.climax-magazine.com
ers of an ad containing product interest product-presentations neither look nor feel
visit the website of the manufacturer or like the average product-placements. With
the product.* every ad placed in CLIMAX our partners BONUS#5
*Source: AIM Anzeigentracking Juli 2010–August 2013 will get one exclusive product-presentation PROFESSIONALLY
in the same issue which will be placed in GENERATED CONTED -
the web and linked to Facebook within four CONTENT GENERATED BY
weeks after the date of release. PRO’S:
The content of CLIMAX is generated only
by the best writers and photographers
out there. CLIMAX stands for quality and
that’s what our readers appreciate.
In which setting do you want
your ad to be placed?THINK! CHOOSE!
FACTS PRINT
AD-PRICES AND TIP-ONS
FORMATS M inimum format same as carrying ad 1/1 page - discountable
Glued-on postcard: EUR 39,- each 1000 copies counted
Glued-on DVD: EUR 90,- each 1000 copied counted
2/1 300 mm high x 460 mm wide: EUR 3.200,– If our currently effective shipping-charges are being exceeded due
Placement on pages 2 and 3: EUR 4.000,– to your tip-ons we will have to charge any additional costs.
1/1 300 mm high x 230 mm wide: EUR 2.200,– INSERTS
Placement on U4: EUR 2.900,– M inimum circulation: 10.000 copies, minimum format: 105 x 148 mm
(DIN A6) M aximum format: 230 (wide) x 260 mm (high), price each
1000 copies counted
1/2 1/ 2 high: 300 mm high x 115 mm wide,
1/ 2 lateral: 150 mm high x 230 mm wide:
Up to 25 g EUR 81,–
EUR 1.500,–
up to 30 g EUR 86,–
up to 35 g EUR 90,–
1/3 1/ 3 high: 300 mm high x 76 mm wide,
1/ 3 lateral: 100 mm high x 230 mm wide: up to 40 g EUR 94,–
EUR 1.200,– up to 45 g EUR 98,–
up to 50 g EUR 103,–
Discount for multiple placements: 2 pages and more: 3 % /
3 pages and more: 5 % / more than 6 pages: 10 % / more than 9 pages: Each additional 5g will be charged EUR 5,–.
15 % / more than 12 pages: 20 % / more 24 pages: 25 %
All prices in Euro. Excluded are 5 % ad-fee and 20 % added-value tax. If our currently effective post-charges are being exceeded due to
Place of execution and jurisdiction: Vienna (AUT). Austrian jurisdiction obtained. tip-ons any additional costs will be charged.PUBLICATION DATES 2018
CLIMAX 1/18 CLIMAX 2/18 CLIMAX SCD/18
(Issue#31): (Issue#32): (Issue#Special
May 2nd, 2018 October 2nd, 2018 Climbing Destinations):
Deadline for ads: Deadline for ads: December 3th, 2018
April 1st, 2018 September2nd, 2018 Deadline for ads:
November 1st, 2018MORE FACTS
Consumers Core target group:
Age 21-40
Male focus
Personality
At the pulse of time
Brand-faithful and quality-concious
Recreation
Sporting, casual
Mobile leisure-time management
Strong interest for travel, film, technology
Media
Extensive usage of print/onlineMORE FACTS Progress of circulation 7.000 7.000 10.000 12.500 15.000 17.000 19.000 20.000 20.000 22.000 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
MEDIA DATA TEAM DATA DELIVERING
Circulation Publishing company Data delivering
22.000 Bernhard Schifer GmbH, Staudiglgasse 18, CD-Rom, DVD, per E-M ail ( max. 10 M B per FTP: Submittance
of access dates per mail or data-transfer on our permanent
Frequeny 2752 W öllersdorf, Austria
server at request)
2 times per year Editorial office address Data formats
1 times per year Special Edition CLIM A X M agazine,Staudiglgasse 18, W e accept PDF, TIF, EPS with font-including and 3mm overfill-
Place of publishing 2752 W öllersdorf, Austria er. Vector-graphics only with fonts and paths. W e accept no
other open data.
W öllersdorf, Austria Contact person for the Publisher
Print profile/data
Retail price Kurt Steinhauser
W e are using the following standard-profile of FOGRA:
Germany: 7,90 Euro E:kurt@bergansichten.com ISOCOA- TED.ICC. You can find the profiles for download at:
Austria: 7,90 Euro Thomas Schifer www.eci.org . In documents only colours of the euro-scale
E:thomas@bergansichten.com may be used. Special colours such as Pantone or HKS have to
Italy: 8,90 Euro
be converted.
Swisse: 14,00 Franks Editors
Safety
Distributors/countries of distribution Administration To guarantee a frictionless processing we need a mandato-
Austria/Germany/Switzerland: E: climax@ climax-magazine.com ry colour proof. The treatment and adaption to the print of
M ZV M oderner Zeitschriften Vertrieb GmbH Flo Scheimpflug (editor-in-chief) complete and faultless documents is included in the advertis-
& Co. KG ment - pricing. Otherwise, if the we do have to post-process
E: flo@ climax-magazine.com your data, an additional fee of 120,- EUR per hour +the 20 %
Shops and Climbing gyms
Stefan Pointner (editor-in-chief) added value tax will be charged. The post-process fee is not
E: points@ climax-magazine.com discountable. W e reserve the right to charge any additional
Quality/format costs if one of the above mentioned points is violated or if
W idth: 230 mm M atthias Fenzl (photo editor) unforseeable difficulties occur during the processing of the
E: matthias@ climax-magazine.com delivered data.
Height: 300 mm
Bia Grabner (art direction) Disclaimer
120 - 150 pages
If no colour-proof is delivered with the data we assume no
Core: 100 g E: bia@ climax-magazine.com liability for a faulty rendering in print.
Cover: 250 g Astrid Fuchs-Levin Data delivering to:
Glue-binding (art direction – temporary replacement) climax@ climax-magazine.com
4/4-coloured web-press print E: astrid@ designlevin.atWWW.CLIMAX-MAGAZINE.COM
overseeably arranged
structured
content with added
value
linked to the magazine
communication via
Facebook
banners with styleOVERVIEW VISITORS
CLIMAX-MAGAZINE.COM
2016
Visitors 2016: 540.802
Page Views 2016: 1.925.642
-page hits / pages per user: 6,26
-time per user (minutes): 00:01:48
Unique Visitors: 367.208
GEOGRAPHICAL ORIGIN OF VISITORS
Country %
1. Germany 49,65 %
2. Austria 29,13 %
3. Switzerland 6,61 %Banner Prices
Placement: Homepage and bottom
M aximum data size (flash): 40 KB
Banner Sizes: Price per quater Price per year Price per 1000 views
300 x 600 300 x 600 Pixel EUR 460,– EUR 1.650,– EUR 28,–
300 x 250 Pixel EUR 350,– EUR 1.250,– EUR 22,–
250 x 250 Pixel EUR 240,– EUR 1.050,– EUR 20,–
300 x 250 Video prices: 2018
Size price per quater price per year price per 1000 views
250 x 250 Preroll EUR 600,– EUR 880,– EUR 38,–
max. 20 Sek
Feature Video EUR 980,– EUR 1.300,– EUR 78,–
300 x 100GET ACTIVE - GET INTERACTIVE! CLIMAX hast the strongest social network in the german language area CLIMAX loves it’s fans. And the fans love CLIMAX. We believe in interactivity. www.climax-magazine.com is the basis. Communication happens via social-media channels and as far as that goes CLIMAX is second to none in the german language area. No other climbing- or mountaineering medium is as strong in this sector. Active content-management: We place your requested content not simply on our website. We bring it right into the heart of the community. Be it product information, event or news - we deliever it in a more reliable way than our competitors ;-)
ADVERTISING SALES Günter Almberger T: +49 176 223 71 617 guenter@ bergansichten.com
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