Thought Leadership in Governance since 1976 - Directors and Boards

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Thought Leadership in Governance since 1976 - Directors and Boards
Thought Leadership in Governance since 1976             Annual Report 2022
directorsandboards.com | @DirectorsBoards

                                              Geopolitical Disruption
                                              Invades the Boardroom

                                                          Rethinking
                                                    Risk Management

                                                 International Crises
                                              Require Global Directors

                                                PLUS: Ram Charan on
                                                 Combating Inflation
Thought Leadership in Governance since 1976 - Directors and Boards
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Thought Leadership in Governance since 1976 - Directors and Boards
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Vol. 46, No. 4 • Annual Report 2022

IN THIS ISSUE
COVER STORY • A WORLD OF RISK
14 Geopolitical Disruption Invades the Boardroom
    Directors should plan for risks in talent, supply chain, public health and more.
    By Erin Essenmacher

22 Rethinking Risk Management                                                                         24
    Anticipating emerging risks means reshaping the board.
    By Glenn Davis and Chandrasekar Venkataraman

26 The Global Board
    International crises increase the need for non-U.S. board members. By Bill Hayes

30 Eight Ways for Boards to Combat Inflation
    Ram Charan notes that most senior managers have never seen or dealt with
    hyperinflation. By Bill Hayes

32 Cyber Threat Intelligence
    A comprehensive cybersecurity program focuses on more than compliance.
    By Patrick Bolger and Kelly Miller

36 Keeping an Eye on the Supply Chain
    Six questions boards need to ask leadership about risk oversight.
    By Tandra Jackson and John Rodi

 FEATURE
40 Shareholder Engagement Is an Important
   New Skill for Boards
     Understand your shareholders’ concerns and establish a productive dialogue.
     By Lawrence A. Cunningham

                                                                                       ANNUAL REPORT 2022   1
Thought Leadership in Governance since 1976 - Directors and Boards
DIRECTORS TO WATCH: GENDER DIVERSITY

                                                                             44 Two Steps Forward, One Step Back
                                                                                 Opponents of legislated gender and diversity targets score a hollow
                                                                                 victory. By Scott Chase

                                                                             46 Director Profiles
               Vol. 46, No. 4 • Annual Report 2022
                                                                             50 Most Urgent Challenges for Directors to Watch

                                                                             DEPARTMENTS
                                                                             4   Letter From the Chairman
                                                                                 Borders, Boundaries and Boards By Robert H. Rock
                                                                             6   Editor's Note
                                                                                 An Ode to Good Governance By Charles Elson
                                                                             8   BoardBook
44                                                                               The latest governance statistics; What’s trending on social media
                                                                                 and online; Boardroom Reads

                                                                             COLUMNISTS
                                                                             60 Legal Brief
                                                                                The SEC Drives Expanded Disclosure Requirements
                                                                                and Boardroom Change
                                                                                 Proposed rules demand director action on cybersecurity and climate.
                                                                                 By Doug Raymond

                                                                             62 Compensation Matters
                                                                                HCM Disclosure: A Strategic Opportunity
                                                                                 Use the proxy to highlight your strengths in human capital management.
                                                                                 By Todd Sirras, Andrew Friedlander and Kevin Kim

                                                                             72 Endnote
                                                                                A Dissatisfied Workforce Is the Biggest Risk of All
                                                                                 Boards and companies ignore DEI concerns at their own peril.
                                                                                 By Bill Hayes

                                                                             DIRECTORS ROSTER
                                                                             64 Director Roundup for 2021
                                                                                 DIRECTOR SPOTLIGHTS: Roxanne S. Austin, Verizon (p. 65);
                                                     NASA/Aubrey Gemignani

                                                                                 Monica Lozano, Apple (p. 66); Brandon Gayle, Zendesk (p. 69);
                                                                                 Mikael Dolsten, Agilent Technologies (p.70)

2 DIRECTORS & BOARDS
Thought Leadership in Governance since 1976 - Directors and Boards
Demands on
Modern Corporations
      are Changing

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Thought Leadership in Governance since 1976 - Directors and Boards
LETTER FROM THE CHAIRMAN • ROBERT H. ROCK

Borders, Boundaries and Boards
C
      orporate chieftains — notably those         boards, the line between top management           is being incorporated into the capital allo-
      who gather each year in Davos, Switzer-     and board oversight has become blurred,           cation process, and the CHRO can address
      land — may think they live in a world       creating concern, confusion and often con-        how the company is growing a diverse and
where countries with interdependent econ-         sternation. Ostensibly “to find out what’s        stable workforce from the front lines to top
omies and companies with interconnected           going on,” some board members have taken          management. When the board and individ-
markets operate as if there were                                to talking to managers several      ual directors are making such inquiries, it’s
no borders. The notion that                                     levels below the executive suite.   always a good idea to inform the CEO of
these connections would en-                                        Given the increasing range       the nature and scope of these discussions.
sure both global prosperity and                                 and degree of risks, such as cy-       Deeper dives into the organization may
universal peace was shattered                                   berattacks; the growing chal-       be warranted, but directors need to be both
by Russia’s invasion of Ukraine.                                lenges of business operations,      aware and respectful of the boundary be-
In contrast to popular political                                such as global supply chains;       tween accessing information and making
theory, countries that between                                  and the rising requirement          decisions. The chair or lead director must
them have hundreds of McDon-                                    for disclosures, such as ESG,       provide strong leadership to manage and
ald’s restaurants do, in fact, go to                            the board is taking on more         regulate the depth and scope of these in-
war. National borders delineate                    Bob Rock     monitoring and reporting du-        quiries so they don’t become too intrusive.
boundaries, and leaders who fail                                ties. These enhanced respon-        These inquiries can consume management
to recognize them do so at their own peril.       sibilities require greater understanding of       time and create confusion, so individual
    Like national borders, boundaries             business operations, policies and practices.      directors should not make random forays.
for good corporate governance separate            Business strategy, CEO succession, talent            The degree and scope of board inqui-
management prerogative from board                 development, corporate culture and more           ries may vary depending on the condi-
oversight. Executives have certain respon-        remain high priorities on a board’s agenda,       tion of the business, the nature of the
sibilities, such as hiring and firing, that are   and ample time must be scheduled on a             problem and the implications for top
reserved to their discretion. However,            board’s calendar to address them. Often           management, in particular the CEO. Ex-
with heightened scrutiny coming from              with the help of outside consultants, boards      ecutive sessions among the independent
activists inside and outside the company,         are digging in deeper to better understand        directors, led by the chair or lead direc-
some of these prerogatives are no longer          and monitor these critical issues. Conse-         tor, can help address these issues and
seen as unilateral or exclusive to manage-        quently, the line between management pre-         determine the board’s course of action.
ment. Boards are getting into areas once          rogative and board oversight is no longer as         Top executives are accountable for the
considered within management’s sole dis-          bright or as fixed as it was a decade ago.        management of the business and are re-
cretion, such as talent management. This             Directors are getting more involved in         warded for its performance. Directors are
encompasses hiring practices, DEI and             matters that were once the sole province          responsible for corporate governance in
more. Some executive teams are embrac-            of management, such as investor rela-             terms of assessing performance and moni-
ing this board participation; others are less     tions, where greater board engagement             toring adherence to policies. Management
welcoming. The former view the board as           has come about in response to investor            operates the company. The board oversees
helping effect best practices; the latter see     community requests. Large asset manag-            management. Though the line has moved
it as infringing on good management.              ers like BlackRock are requesting to meet         somewhat, there should be a boundary be-
    Some boards act as if there are no de-        with independent directors without man-           tween management prerogative and board
fined boundaries. They ebb and flow into          agement or legal counsel present.                 oversight that is recognized by all direc-
areas typically reserved for management              Boards and individual directors are in-        tors. Like borders, which exist to regulate
decision-making. Whereas “noses in, fingers       creasingly meeting independently with             interactions between countries, boundaries
out” has been the modus operandi of most          the CEO’s direct reports, notably the CFO         exist to regulate interactions between top
boards, now some are leaning in further —         and CHRO, to discuss, for example, issues         management and their boards. Transgress-
sometimes much further — with not only            of risk mitigation and talent acquisition re-     ing borders and overstepping boundaries
fingers, but feet roaming about. For these        spectively. The CFO can answer how ESG            can lead to contention and conflict. ■

4 DIRECTORS & BOARDS
Thought Leadership in Governance since 1976 - Directors and Boards
Thought Leadership in Governance since 1976 - Directors and Boards
EDITOR'S NOTE • CHARLES ELSON, EXECUTIVE EDITOR-AT-LARGE

An Ode to Good Governance
F
    or many years, I’ve been asked the           independent individuals and creation of        directors and chaired by experienced in-
    same question: “Does good corpo-             a model governance structure that would        dividuals. The committee chairs rotated
    rate governance really matter?” And          aid in the company’s resurrection. When        every five years. For years, we began and
for years I’ve replied, “Yes.” Now I have        we five new directors retired this May,        ended each board meeting with an exec-
more to add. After nearly two decades of         the company was healthy, with a market         utive session where directors could can-
service, I recently retired from                              valuation of over $6 billion      didly exchange concerns without fear of
the Encompass Health board                                    and paying a regular and sig-     offending management or facing reprisal.
as our term limits required.                                  nificant dividend. Primary re-       Third was investor relationships. Our
Four other directors who                                      sponsibility for the company’s    chairman and our governance chair met
joined the board at roughly                                   reconstruction and recovery       periodically with our largest investors to
the same time also departed.                                  rests with a superb manage-       listen to their concerns. We were the first
It has been an interesting and                                ment team whose efforts ul-       U.S. public company to adopt a proxy
rewarding experience in many                                  timately bore fruit. But I also   reimbursement scheme that would, in
ways and makes the point that                                 must give credit to our board.    certain circumstances, reimburse those
I have long advocated: good                                   The directors’ efforts in pro-    shareholders mounting management
governance does matter.                        Charles Elson  viding management with            challenges for reasonable expenses. We all
   When I became involved                                     independent oversight and         were subject to a yearly shareholder vote
with Encompass (then Healthsouth) in             guidance ensured a happy conclusion to         for reelection and bound to term limits to
the early 2000s, the company found it-           a painful corporate collapse and recovery,     encourage board refreshment. New direc-
self in dire condition. Its CEO had been         resulting in substantial shareholder value.    tors were chosen for their varying skill sets
arrested for bribery (and later convicted).         Among the reasons for this success, first   and located and vetted by an independent
Its financials had been muddled in one           was composition. In addition to our CEO,       search firm. Independent, equity-holding
of the largest financial scandals of the de-     the new Healthsouth board consisted of a       directors are the investors’ best hope for a
cade. Federal investigations, executive in-      diverse group of individuals with experi-      fair return. That was our guiding principle.
dictments, shareholder lawsuits, delisting       ence in the various areas of our business         Fourth was the board’s relationships
and a collapsed share price were crippling.      that required focus in the turnaround. Di-     with each other and management. We had
The company, which once had been in the          rectors with expertise in finance, account-    widely differing viewpoints — but our in-
Fortune 500, had an equity valuation of          ing, health care, operational management,      teractions with one another and manage-
less than $75 million. The business was          compliance and corporate governance            ment were based on trust, transparency
carrying major debt. Bankruptcy loomed.          were recruited. None had any connection        and candor.
No annual shareholder meeting could be           with prior or current management. All             Things turned out well. My two proud-
called, as the company had no audited            accumulated significant equity holdings        est moments were when we were relisted
financials to present to its investors. In       in the company to align our interests with     for trading on the NYSE after a long ab-
short, it was a terrific mess.                   those of our fellow shareholders.              sence and the declaration of our first reg-
   When I was first asked to join the board,        Second was function. We were chaired        ular dividend. I was reluctant to cash the
I declined. I had no appetite to swim in         by an independent director whose prima-        check — I thought about framing it.
such a treacherous stream. But I was im-         ry responsibility was to run the affairs of       Good governance was not the prima-
pressed by the acumen and integrity of           the board, setting board agendas and pre-      ry reason for the Encompass Health res-
independent directors Jon Hanson and             siding over meetings. I cannot overem-         urrection, but it played a vital part. Our
Bob May, who were determined to right            phasize the importance of this approach        shareholders profited, and so did our
the ship. I also believed in the long-term       to board leadership.                           employees, our patients and the commu-
viability of the business. I signed on.             We had five oversight committees:           nities in which we operate. Some bad sto-
   Among the first things Hanson and May         audit, compensation, nominating and            ries have happy conclusions — it was good
pursued was recruitment of a new board           governance, compliance and finance,            corporate governance that helped make
composed of talented and experienced             each composed entirely of independent          this one so positive. ■

6 DIRECTORS & BOARDS
Thought Leadership in Governance since 1976 - Directors and Boards
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Thought Leadership in Governance since 1976 - Directors and Boards
™
                                                         ®
                                                               BOARDBOOK
                 www.directorsandboards.com                     WHAT’S ON THE AGENDA?

Charles Elson, Executive Editor-at-Large
Bill Hayes, Managing Editor
bhayes@directorsandboards.com
Barbara Wenger, Roster Editor                                   Director Data
Monica McLaughlin, Creative Director

David Shaw, Publishing Director
dshaw@directorsandboards.com                                   How Is ESG Being Handled in the Boardroom?
Mike Bachman, National Account Executive                       A recent report by Diligent and Spencer Stuart, titled Sustainability in the Spotlight:
215-405-6070
mike.bachman@directorsandboards.com                            Board ESG Oversight and Strategy, featured nearly 600 corporate directors answering
Scott Chase, National Account Executive
                                                               questions that focused on how boards are structuring ESG oversight, the COVID-
301-879-1613                                                   19 pandemic’s effect on ESG, sustainability’s impact on strategy and executive
schase@directorsandboards.com                                  compensation, and more.
Justin Cordaro, National Account Executive                       Among the key findings emerging from the report are:
215-405-6082
justin.cordaro@directorsandboards.com                          • 43% of respondents stated that primary oversight of ESG is a responsibility of the full
Ryan Ellis, National Account Executive                            board, while 30% said the initiative belongs to the nominating committee and 15%
215-405-6075                                                      gave the responsibility to a designated ESG/sustainability committee.
ryan.ellis@directorsandboards.com
                                                               • While 15% of boards discussed ESG at every meeting pre-pandemic, the number has
                                                                  risen to 34% in the wake of COVID-19. Meanwhile, only 4% of respondents say their
Debbie Davis, Marketing Director                                  boards “rarely or never” discuss sustainability in board meetings. Pre-COVID, that
debbie.davis@directorsandboards.com                               number sat at 20%.
Diane McCollum, Events Director
                                                               • On the topic of board incorporation of ESG goals and metrics, 71% of respondents
diane.mccollum@directorsandboards.com
                                                                  said those factors are being considered in the overall company strategy and 52%
Peter Begalla, Conference Chairman
                                                                  said they are being incorporated into integrated risk management. ESG goals and
Jillian Kittle, Conference Coordinator
                                                                  metrics were a factor in director appointment criteria for 48% of respondents, while
jill.kittle@directorsandboards.com
                                                                  46% said it played a role in deciding executive compensation.
Jerri Smith-Baldwin, Accounting
215-405-6071,                                                  • To help increase directors’ understanding and competency around ESG, 42% of
jsmith@directorsandboards.com                                     respondents said their board is working with outside consultants, while 38% spoke
Barbara Wenger, Subscriptions/Fulfillment                         of engaging in director education and upskilling.
215-405-6072,
bwenger@directorsandboards.com
                                                               Where ESG Oversight Is Formalized in Board Governance Documents
                                                                70%
Robert Rock, Chair                                              60%                             58
William Rock, President                                                                                                                51
                                                                50%
David Shaw, Publishing Director
John Cashman, Digital Director                                  40%
                                                                30%                                                 27                                     28                     28
Editorial and Business Offices
1845 Walnut Street, Suite 900                                   20%
Philadelphia, PA 19103                                                       11
Ph: 215-567-3200, Fax: 215-405-6078                             10%                                                                                                                         7
                                                                 0%
Directors & Boards (ISSN 0364-9156) is published five times            None, has not          Corporate            Audit          Nominating/         Compensation            ESG/         Other
a year, ©2022 by MLR Holdings LLC. All rights reserved.
                                                                      been validated or      Governance          Committee         Governance          Committee          Sustainability
                                                                         formalized           Guidelines          Charter       Committee Charter       Charter              Charter
No portion of this publication may be reproduced in any
form whatsoever without prior written permission from the
publisher. Subscriptions are $325 per year in the U.S.; $350                                                Note: Respondents were asked to select all that apply.
(by air) elsewhere. Article reprints — Contact Jerri Smith
at 215-405-6071.
                                                               Source: Sustainability in the Spotlight: Board ESG Oversight and Strategy, Diligent Institute and Spencer Stuart

8 DIRECTORS & BOARDS
Executive Candidates
Require Diverse Boards
A recent survey from theBoardlist, a marketplace of diverse talent
for boards, sought to delineate what candidates for executive positions
find most desirable in a company. The survey polled 200 executives
and found that:
• 85% find psychological safety within a company’s culture is either
   extremely important or very important when considering a position.
• When an executive is thinking about joining a company, it is a
   benefit to feature a diverse board. Having a diverse board was
   seen as an important factor for 78% of executives, with over 34%
   believing board diversity was very important.
• Of the executives polled, 36% reported declining an offer because
   of a lack of diversity at the leadership level. Those numbers rise
   even higher for Black/African-American (54%) and Hispanic/
   Latino executives (50%).
Source: theBoardlist

Boards Seeking Out Diverse Thought and Backgrounds
In Board Monitor U.S. 2022, Heidrick                    What’s different between first-time directors and their more experienced peers (%)
& Struggles’ report on new directors
brought into Fortune 500 boards in                                      First-time public                                       Experienced public
2021, it was found that the boards are                                   board directors                                        board directors
continuing a trend that was started in
late-2020: reaching out to diverse groups
of directors to bring fresh insights and                      43                                    Share of seats                                              57
perspectives into company stewardship.                                                               Experience
• 43% of board seats were filled by first-
   time directors.                                                           24                           CEO                                                52
• 45% of seats were filled by women.                                                9                     CFO                         17
• An increase was recorded in the
                                                                                   10                     COO                           21
   number of board members with
   sustainability and cybersecurity                                          23                   Global head of unit                      26
   experience.
                                                                   37                                Other C-level                         25
• In terms of racial and ethnic diversity,
   26% of seats were held by Black                                                           Diversity (share of seats)
   directors, a steady number after the
   dramatic increase of 2020. But Asian/                     45                                         Women                                           45
   Asian American and Hispanic/Latinx                                   31                          Black directors                     22
   directors still find themselves woefully
   underrepresented at 9% and 6%,                                                 12        Asian or Asian American directors    6
   respectively.                                                                        5    Hispanic or Latinx directors         7
Source: Board Monitor U.S. 2022, Heidrick & Struggles
                                                                                                                                           ANNUAL REPORT 2022   9
BOARDBOOK
                                          ®

            www.directorsandboards.com        Boardroom Reads
Editorial Advisory Board
Robert H. Rock, Chair
Chair, MLR Holdings LLC; director,
Quaker Houghton and Penn Mutual               Collective Illusions:
Norman R. Augustine
Retired chairman and CEO,                     Conformity, Complicity
                                              and the Science of Why
Lockheed Martin

John Chidsey
CEO, Subway Restaurants; director,
Encompass Health, Norwegian Cruise
Line Holdings
                                              We Make Bad Decisions
Robert L. Dilenschneider                      Reviewed by Howard Brod Brownstein
Chair, The Dilenschneider Group Inc.

                                              B
Ann Korologos
Former U.S. Secretary of Labor; director,
                                                    ooks currently being recommended         Such a book is Collective Illusions:
Harman International, Michael Kors                  for corporate board members are       Conformity, Complicity and the Science
                                                    typically about emerging governance   of Why We Make Bad Decisions by Todd
Martin Lipton                                 issues like ESG and DEI, and the board      Rose (Hachette, 2022). Rose, a trained
Founding partner of Wachtell, Lipton,
Rosen & Katz                                  member’s bookshelf is usually filled        neuroscientist and former faculty member
                                              with deeper dives into topics like risk     at Harvard Graduate School of Education,
Indra Nooyi                                   management and M&A. Rarely does a           provides a detailed and interesting
Former chair and CEO, PepsiCo;                book come along that, while intended for    analysis of the science behind how normal
director, Amazon
                                              general readership, is also of particular   human beings are affected by various
Susan R. Salka                                interest for board members.                 types of biases and blind spots, which lead
President and CEO, AMN Healthcare                                                         to bad decisions. From an evolutionary
Services Inc.
                                                                                          viewpoint, this raises the question of
Anne Simpson                                                                              why humans developed in this way. The
Global head of sustainability, Franklin                                                   answer seems to lie in a larger social need
Templeton                                                                                 being met, one of fitting in with the group,
Jeffrey A. Sonnenfeld                                                                     following what other people think or do
Senior associate dean for leadership                                                      in order to avoid being the exception or
studies, Lester Crown Professor in the                                                    suffer the embarrassment of being wrong.
Practice of Management at Yale School                                                        Effective board governance benefits
of Management; founder of the Chief
Executive Leadership Institute
                                                                                          from board members being healthily
                                                                                          skeptical and establishing a board culture
Gabrielle Sulzberger                                                                      that does not squelch or disfavor differing
Strategic adviser, Two Sigma Impact;                                                      viewpoints or challenging questions. Rose
director, Mastercard and Brixmor
Property Group                                                                            points out that, in society, we learn not
                                                                                          to be an exception from the herd, not to
Maggie Wilderotter                                                                        question “authority” and to implicitly trust
CEO, Grand Reserve Inn; Former CEO,
                                                                                          that whatever everyone else is doing must
Frontier Communications; director,
Costco, Lyft, Chobani, Hewlett Packard                                                    be OK. Therefore, it is not hard to envision
Enterprise; chair, DocuSign                                                               a board dynamic that encourages a “go
                                                                                          along to get along” mentality, which can

10 DIRECTORS & BOARDS
BOARDBOOK
                                                                        #CorpGov: What’s Trending

lead to overlooking potentially important facts and avoiding
further inquiry.
    The terms that Rose uses for the forms of bias he describes
(conformity bias, copycat trap, etc.) have appeared elsewhere.
However, his book cites extensive and varied research that
shows repeatedly how we disregard our personal feelings
about a topic in favor of how we believe others feel. Examples
include research that asked people how they felt about certain
issues, followed by how they believed others felt. Invariably,
the arithmetic did not line up: If as many people really believed
“A” instead of “B” (as they said they did individually), it would
be impossible for the number of other people that they assume
believe “B” to exist. This may explain why so often in history
populations have accepted or gone along with positions that
they individually believed to be wrong simply because they did
not believe enough support existed for a different viewpoint.
    Why is this important to directors? Board members must
avoid the risks of groupthink, which too often invades boards
as well as management teams. Rose advocates developing an
awareness that begins with oneself but can be expanded to the
groups of which one is a part. This can address the preexisting
inertia and momentum toward a given conclusion that should
be questioned or proved. He refers to this as developing
“personal congruence” and explains how it can be developed
and strengthened within oneself and extended to the groups of
which one is a part, such as a board of directors.
    Rose is a scientist and cites many research studies to illustrate
his points. But his book is written for the general reader and is
quite understandable to nonscientists. While many have heard
about cognitive bias and related subjects, this book really
illustrates in a completely understandable way how easily we
as human beings overlook and ignore facts that should be the
impetus for further inquiry and, possibly, further action. I can
easily see board members experiencing a shift in their thinking
and adopting Rose’s encouragement of self-awareness regarding
societal forces that limit our thinking and action, and extending
that learning to the boards on which they serve.

Howard Brod Brownstein is president of The Brownstein
Corporation, an M&A and turnaround management firm, and
serves as an independent corporate board member for Merakey
and P&F Industries Inc.

                                                                                         ANNUAL REPORT 2022   11
BOARDBOOK
Top Articles on www.DirectorsAndBoards.com                                                             Cybersecurity Is
                                                                                                       Essential to ESG and
                                                  virtual experiences in lieu of in-person ones.       Corporate Governance
                                                      As COVID-19 spread throughout 2020 and
                                                                                                       Make cybersecurity part of your
                                                  into 2021, more companies began including
                                                                                                       approach to ESG.
                                                  digital transformation objectives in their overall
                                                  business strategies. In a Harvard Business           By Erica Vinish and
                                                  Review study, 86% of those surveyed said their       Adriana Villasenor

                                                                                                       W
                                                  organizations accelerated digital transformation           hile there may not be a C in

 TECH-
                                                  during the pandemic; of those, 91% said their              ESG, the increasingly digital
                                                  organizations were planning to continue with         landscape of business is proving

 SAVVINESS
                                                  these efforts beyond the pandemic (“Digital          that you can’t have a complete
                                                  acceleration redefines the future of work,”          appreciation of environmental,
                                                  Harvard Business Review, Sept. 2, 2021).
 IN THE BOARDROOM                                    Corporate boards are seeing a renewed focus
                                                                                                       social and corporate governance
                                                                                                       concerns without extensive
Director technology knowledge is key              on technology expertise as well, especially as       knowledge and understanding of
to company performance and growth.                organizations face more technology-driven risks,     cybersecurity.
                                                  such as cybersecurity and privacy. As an example,
By Carey Oven and Rich Penkoski
                                                  the National Association of Corporate Directors

W
                                                                                                       CYBERSECURITY’S ROLE IN
      hen the COVID-19 pandemic upended           found in 2021 that 43% of S&P 500 company            CORPORATE GOVERNANCE
      our lives in March 2020, little did we      board directors mentioned their technology           Environmental, social and corporate
know that it would usher in a new wave of         background in public disclosures (Aman Kidwai,       governance concerns are top of
digital transformation and technology adoption    “Corporate boards are putting tech expertise         mind for organizations and their
for companies across nearly every industry.       higher on their hiring wish list,” Fortune, Dec.     stakeholders. Those stakeholders
Suddenly, many office employees completed         21, 2021), compared with 34% in 2018. A 2021         are not just investors. Organizations
their work from home and needed access            report on U.S. boards compiled by Heidrick &         have experienced an uptick in
to tools and resources that enabled remote        Struggles predicts that this trend will pick up      ESG-related inquiries from clients,
collaboration. Online grocery sales increased     in 2022 as companies offer permanent hybrid          employees, recruits, debt ratings
exponentially as many shoppers looked for         or fully remote workplace options (Heidrick          agencies and the media. While
ways to avoid crowded public spaces. Movies       & Struggles, Board Monitor US 2021). https://        environmental and social topics are
were brought straight to streaming platforms      www.directorsandboards.com/articles/                 front and center, there is a crucial
and entertainment companies provided              singletech-savviness-boardroom                       element that is being overlooked,
                                                                                                       and it carries significant risk if not
                                                                                                       properly addressed: cybersecurity.
CEO Pay Records a                                  one of the authors of the report (along with           Traditional corporate governance
Major Increase in 2021                             fellow principal Joanna Czyzewski), says the        is focused more on auditing
                                                   significant increase in pay year over year came     financials, board composition,
Report finds bonus payouts bolstering
                                                   as a bit of a surprise.                             shareholder rights, compliance
CEO financial performance. By Bill Hayes
                                                       “Our initial assumption prior to the research   and business ethics. While

A    ccording to early proxy filers, 2021 was a
     bounce-back year for CEOs, with total pay
recording an uptick of 19% and bonus payouts
                                                   is that pay was going to be up from the prior
                                                  year, since 2020 was so challenging because
                                                  of the pandemic. But we were not anticipating
                                                                                                       these remain important areas
                                                                                                       for corporate consideration,
                                                                                                       failing to implement proper
up nearly 75% from 2020.                          such a big bounce back in performance, which         cybersecurity governance leaves
    Such were the findings of a recent            led to higher actual bonus payouts.”                 organizations exposed, putting
Compensation Advisory Partners report, Early           For 2021, performance in areas such as          their viability at risk. Depending
Filers: Performance Bounced Back, CEO Pay         revenue, earnings per share and pre-tax income       on the industry, a cybersecurity
Up. The report, which reviews CEO pay levels      all saw increases. Revenue growth was up             risk can cause significantly
among 50 companies with fiscal years ending       17.1% among early filers, pre-tax income rose        more damage than a social or
between August and October 2021, also finds       by 62.5% and earnings per share climbed              environmental risk. Cybersecurity
90% of companies with a payout at or above        by a whopping 71%, numbers that trump the            incidents can permanently cripple
targeted numbers and 50% of surveyed              financial performance levels of 2018-2019,           an organization. https://www.
companies including ESG as a metric in CEO        prior to the onset of the coronavirus pandemic.      directorsandboards.com/articles/
incentive plan design. Lauren Peek, principal     https://www.directorsandboards.com/articles/         singlecybersecurity-essential-esg-
at Compensation Advisory Partners and             singleceo-pay-records-major-increase-2021            and-corporate-governance

12 DIRECTORS & BOARDS
Passion
is your
parachute.
Businesses don’t need wings to fly. It’s inspired
leadership that takes them to new heights. KPMG is
proud to congratulate members of Women Corporate
Directors for being named 2022 Directors to Watch
in recognition of their soaring business success.

kpmg.com

© 2021 KPMG LLP, a Delaware limited liability partnership and a member firm
of the KPMG global organization of independent member firms affiliated with
KPMG International Limited, a private English company limited by guarantee.
NDP207913-1A
A WORLD OF RISK

GEOPOLITICAL            Directors should plan for risks in talent, supply chain,
                        public health and more. BY ERIN ESSENMACHER

                        T
                                   he notion that every company is a technology company became a popular
                                   idea over the past decade, as advancements in software, data analytics and
                                   artificial intelligence profoundly transformed the business landscape.
                                   Companies of all stripes are now coming to recognize that the same
                                   holds true when it comes to thinking globally. The past three years have
                                   provided a master class in how quickly events that were once consid-
                        ered black swans can become a cascade of real-time risks that require a signif-
                        icant shift in the approach to both company strategy and risk management.

                        EVERY COMPANY IS A GLOBAL COMPANY
                        Overlapping shockwaves of a worldwide pandemic, historic supply chain
                        shortages and war in Europe have reinforced that companies of all sizes,
                        across industries, are impacted by disruptions as far-flung as Wuhan or
                        Kyiv. “The interconnectedness of the world’s economies is significant.
                        This is true despite protective measures countries have taken, starting
                        with the Great Financial Crisis and continuing through the US-China
                        trade wars, COVID-19 lockdowns and the Ukraine conflict,” says Krishna
                        Kumar, VP, international, at the RAND Corporation. “Supply chain risks
                        that had started becoming evident during COVID-19 have been amplified
                        by the conflict in Ukraine. It illustrates how events not exactly in our back-
                        yard can cause serious disruptions to companies and societies.” He points
                        out that while the disruption is most immediate for companies that fled Rus-
                        sia either because of sanctions or public pressure, “other companies that do not
                        directly have business in Russia and Ukraine are also impacted due to shortages
                        and increasing prices.”

14 DIRECTORS & BOARDS
A WORLD OF RISK

DISRUPTION
   Invades the
     Boardroom

           ANNUAL REPORT 2022   15
A WORLD OF RISK

                                                                               The need for a geopolitical-centric lens
                                                                            on risk is in many ways the result of con-
       BETSY ATKINS                                                         verging risk factors that have emerged over
                                                                            the past few decades, says James Lam, pres-
       BOARD MEMBER: WYNN LAS VEGAS, VOLVO                                  ident of risk management firm James Lam
       CAR GROUP                                                            & Associates and a director for Recology
       Which major risk areas are public company boards preparing           (where he serves as chair) and RiskLens.
       for at this time?                                                    “In the 1980s, we thought first and fore-
       Cybersecurity is a major risk area right now for public compa-       most about financial risk. In the 1990s,
       ny boards. Perhaps it’s time to look at increasing the budget for    companies started focusing more on op-
       cyber and adding external services to augment internal compa-        erational risk. Then digital transforma-
       ny monitoring capabilities. Also think about rotating regular bou-   tion meant companies were thinking more
       tique cyber penetration testing to mitigate risk. Another major      deeply about strategic risk. Geopolitical
       challenge is attracting, engaging and retaining talent in a hybrid   risk compounds and connects all these
       work environment.                                                    risks in a way that is very significant, and
                                                                            that I haven’t seen before.”
       What do you consider to be the best practices for identifying           Russia’s invasion of Ukraine is the latest
       company risks before it is too late to prepare and the board         crisis to reveal the compounding nature of
       is in crisis mode?                                                   global risk. “It underscores the increasing
       One of the best ways to think about company risk prepara-            link between business and economics on
       tion is to have a meeting dedicated to reviewing what manage-        the one hand, and geopolitics on the other,”
       ment identifies as their top ten risks. For example, if you were a   says Kumar. “It means companies might
       restaurant company, your risks might include tainted food sup-       have to pursue strategies that are as geopo-
       ply/food poisoning, loss of consumer credit card information, a      litically savvy as they are business-savvy.”
       mass shooter onsite, etc. Go through the top ten risks and ask
       management what their plan is for each. One of the best exercis-     FROM “JUST IN TIME” TO
       es is to ask the CEO and company spokesperson to go through          “JUST IN CASE”
       social media and video practice sessions, actually recording and     Even the boards of larger multinational
       practicing responses to risks. Identify your social media resourc-   companies, which may already have geopo-
       es, along with traditional crises management consultants.            litical risk firmly on their radar, have found
                                                                            they must seriously reconsider old assump-
       Are there potential risk areas you see coming down the line          tions that no longer hold true. “I’m on a
       that boards should be keeping an eye on?                             Swedish board,” says Nora Denzel, who
       A less obvious but really impactful risk (especially longer-term)    serves on the boards of Advanced Micro
       is the threat of new, more innovative startup interlopers. No-       Devices, Ericsson, NortonLifeLock and
       body wants to wake up and find our they’re Blockbuster or            SUSE. “Five years ago, we still believed that
       Borders. Purposefully request an outside-in look at new com-         there was global trade. But then Xi Jinping
       petitive entrants and what different business models or go-to-       came out with the China 2025 plan and it
       market channels are emerging. For example, although it may           became really clear that the two big guys
       not be obvious now, how are you thinking about web 3.0 or the        were drifting apart. The technical stan-
       metaverse and how this could possibly affect your business di-       dards are bifurcating and now we have to
       rectly or in some adjacent way? What if the CEO is unexpected-       think about what China wants. What does
       ly ill or has a personal crisis, or there are negative events sur-   the U.S. want? And then try to make sure
       rounding your CEO and the CEO needs to be rapidly replaced?          that we stay on the right side with both.”
       Who is the successor? How ready is your successor?                      Geopolitical shockwaves have also up-
                                                                            ended long-held views about supply chain
                                                                            risk. Over the past three decades, the focus

16 DIRECTORS & BOARDS
A WORLD OF RISK

on “just in time” manufacturing emphasized          OVERLAPPING RISKS
efficiency as companies took advantage of           The links between crit-                              SAM BRIGHT
interconnected free trade to reduce surplus         ical infrastructure and                              Member, board of
inventory. The assumption that a lean supply        geopolitical instability                             trustees, TIAA; advisory
chain was a risk-mitigation best practice has       underscore the complex,                              council member, The
                                                                                                         Smithsonian Institution;
been suddenly — and painfully — turned on           interconnected nature of                             chief product and
its head.                                           the risks most companies                             experience officer,
   Myrna Soto, who serves on the boards of          face. This has also shown                            Upwork
Consumers Energy, Spirit Airlines, TriNet,          up acutely in the labor
Popular Inc. and Headspace Health, has felt         market. “We used to base                             NORA DENZEL
the impact of supply disruption across her          projects end-to-end in one                           Board member,
board portfolio but says the multipliers of that    country because it stream-                           Advanced Micro
                                                                                                         Devices, Ericsson,
risk are felt most acutely in the energy space, a   lined the workflow,” says                            NortonLifeLock, SUSE
backbone of critical infrastructure.                Denzel. “Now we realize
   “The production of energy requires a lot of      the strategy of end-to-end
heavy equipment that has components that are        projects in one country
manufactured all across the globe, so that has      could give us single points
become an area of risk that we are focusing on      of failure if you have to va-                        KRISHNA KUMAR
significantly. We look at timelines and time-       cate an entire country.”                             Vice president,
                                                                                                         international, RAND
tables for delivery because we can’t just say,         The interconnected na-                            Corporation
‘Whoops, can’t do it.’ When you are providing       ture of the global economy
critical power services, it has to be done.”        means that the knock-on
   Supply chain woes also mean companies            effects of events around
that considered efficiency as synonymous            the world have big impacts
with risk mitigation are taking a very differ-      to talent risk here in the
ent tack. “Now we’re willing to take on more        U.S., too. “When you think                           JAMES LAM
                                                                                                         Board chair, Recology;
capital allocation for financial bets that might    about the pandemic and                               audit committee chair,
not have 100% clear return, but we do it just       the Great Resignation, the                           RiskLens; president,
in case,” says Denzel. “We really looked very       impact on talent and talent                          James Lam & Associates
closely through the supply chain, identifying       management is very sig-                              Inc.
second sources or third sources. We’ve even         nificant,” says Lam. “Vol-
talked about whether to make sure it’s all          untary turnover rates are
sourced from America, because that’s about          going up significantly, and                          MYRNA SOTO
the only thing you can trust.”                      the employer/employee                                Board member, Delinea,
   Kumar recognizes this as well and urges cor-     power balance has really                             Headspace Health,
porate leaders to rethink investments in infra-     shifted to the employees.”                           Popular Inc., Spirit
                                                                                                         Airlines, TriNet; founder
structure based on inputs from a single source.        For Soto, talent is the
                                                                                                         and CEO, Apogee
“There is a company-level parallel to the large     number one risk that keeps                           Executive Advisors LLC
investment sunk into the Nord Stream pipe-          her up at night. “If you
line to transfer natural gas from Russia to Ger-    look at the industries that
many,” he says, referring to the construction       I serve in, every single one
project that gave Germany a direct line to          of them has seen impacts
Russian energy. In tying itself so fully to one     from labor shortages. The airline is a great ex-
country as its primary energy supplier, Germa-      ample. Never in our wildest dreams would we
ny has been boxed in, making it more difficult      have thought that we would be faced with such
for the country to respond as it would like to      a significant labor challenge to the extent it has
Russian aggression.                                 a direct impact on the number of flights we can

                                                                                                            ANNUAL REPORT 2022       17
A WORLD OF RISK

EFFECTIVE OVERSIGHT OF GLOBAL RISK:
Six Key Questions Boards Should Ask

N
        ow is a good time to revis-         risk only in terms of potential losses       shift. Sometimes people just adjust
        it risk assumptions with man-       or negative events and not about the         but don’t thoughtfully consider how
        agement. A robust dialogue          upside opportunities or unexpected           many clicks to the right or the left
 can ensure alignment between the           variances that could impact the orga-        that adjustment should be.”
 board and management and better            nization? That’s limiting. What would
 position the company to handle the         it look like if we thought about risk        What are the future scenarios that
 next global crises.                        more broadly and deeply, given the           could impact our business, and how
                                            business environment and the global          are we planning for them now?
 How do we think about risk as a            environment that we live in?”                Lam suggests gaming out scenari-
 company?                                                                                os together and then applying pre-
 It may seem basic, but risk is a broad     Have emerging risks changed how              mortems or backcasting on the neg-
 term that can be subjective. Make          we think about risk appetite. If so,         ative and positive scenarios, working
 sure your board and the manage-            how and why?                                 backwards from there. What are the
 ment team are clear, explicit and in-      “I don’t know if any of us came              underlying conditions and poten-
 tentional about what it means for          through the pandemic with the same           tial implications to the company?
 your company. James Lam suggests           risk appetite that we had before,”           What metrics should we put in place
 the following to facilitate the discus-    says Nora Denzel. “I would defi-             to monitor for these emerging risks?
 sion: “Do we think about risk in spe-      nitely probe how that has changed            What are the early-warning indica-
 cific risk types? Do we think about        and ask if we feel good about that           tors and strategies that we need to

                              complete on a daily basis. Or take the energy       “In the past, we just asked ‘What’s the impact?’
                              board: It used to be that the number of workers     and ‘What’s the probability?’” says Denzel.
                              in the sector was a result of the career opportu-   “Five or ten years ago, if you had questioned
                              nities provided to field workers who provided       that approach by asking, ‘What if we have to
                              a wide array of services for the country’s power    vacate an entire country?,’ the board would
                              infrastructure. That has changed, and we’re in a    not have taken that seriously because the risk
                              very competitive marketplace for talent. Now        was low probability. That’s changed.” In other
                              we’re talking about apprenticeship programs to      words, old-school risk models are not sufficient
                              get people into certain roles that support the      to fully gauge potential threats in a new world
                              energy company. That’s not something that was       order where shocks don’t come neatly and se-
                              on our radar in the same way six years ago.”        quentially but are multiple, cascading and even
                                                                                  overlapping.
                              THE BENEFITS OF SCENARIO PLANNING                       “Risks don’t live in silos,” says Lam. “So in-
                              The interconnectedness of talent and geopol-        stead of thinking about risk in specific catego-
                              itics underscores another shift in how boards       ries, like strategic, financial, operational, geopo-
                              must reevaluate risk oversight to meet the mo-      litical and reputational, you have to think about
                              ment. It is no longer enough to consider what       risk scenarios. These scenarios would have a
                              risk factors are at play. Now, boards must fun-     confluence of different types of risk. So now
                              damentally change how they think about risk.        that we have Russia in Ukraine, what happens

18 DIRECTORS & BOARDS
A WORLD OF RISK

put in place? Ask management what             ing annually, should you consider a         Does our company culture foster
they would do to minimize downside            more frequent cadence?                      flexibility, resilience and agility?
risks: What would you do to control                                                       Krishna Kumar suggests boards
unexpected variances? What would              Are we using the right benchmarks?          probe more on how the manage-
you do to invest in upside opportuni-         Managing through dynamic and un-            ment team is preparing to become
ties? What if more than one of these          precedented risk calls for new strat-       more resilient to shocks, while still
scenarios happened simultaneously?            egies. That includes how the com-           staying flexible. Does the manage-
“This is a critical part of the board’s       pany measures itself against peers.         ment team have a clear understand-
role,” says Lam. “It is not always sec-       For example, Denzel says that, rath-        ing of their supply chains — not
ond nature to management, which               er than simply using industry peers,        just on their immediate inputs but
is focused on day-to-day operations.          her technology boards have looked           also those a level or two below?
I think asking about these scenari-           to industries that are more highly          Are they sourcing cost-effective in-
os and gaming them out together is            regulated to gauge their own prog-          puts? Are they becoming too risk-
really important.”                            ress. “We didn’t have the risk sophis-      averse and shunning global oppor-
                                              tication of a financial services firm,”     tunities? Is the management team
When did we last look into our con-           says Denzel. “So, rather than go to         paying enough attention to poten-
trol systems?                                 the other technology companies, we          tial geopolitical ramifications of their
This, says Denzel, is a critical part         look at financial services companies        investments? Has the board con-
of the “verify” piece of the board’s          and others that are highly regulated        sidered the ramifications of various
“trust but verify” mandate. Consider          on how they do the balance sheet.           risks through the lens of different
how often your company discusses              There’s a ton of things they do that        stakeholders, and is the company
risk and compliance at the full board         we didn’t know. We may not adopt            prepared to respond appropriately
level. Is it more than a check-the-box        all of them, but we definitely went to      when crisis does impact one or all
exercise? If it is currently happen-          the better wheel maker.”                    of them?

if China invades Taiwan? What kind of situation       that are rooted in future states, including pre-
would that be from a geopolitical business and        mortems and backcasting.”
supply chain perspective? That’s not risk-specif-        Premortems are based on negative states
ic, it’s really scenario-specific.”                   of the future that start with the end in mind.
   Denzel agrees. “We use more data visualiza-        “Take a very dramatic negative scenario, like
tion. It’s more nuanced. We used to only look at      China invading Taiwan.” Lam explains. “You
first-order effects. Now we look at first-, second-   ask, ‘What are the conditions associated with
or third-order effects. It used to be if a risk was   that? What if we do nothing? Where would we
low probability but high impact, we didn’t do         be as an organization?’ From that future state,
much with it. Now it’s more about digging into        then look backwards and ask, ‘What are the
the consequences.”                                    conditions that would get us here?’ Internal
   All of this means moving from a reliance on        conditions, external conditions, controllable
basic tools, like risk assessments with probabili-    variables, uncontrollable variables — and then
ty and severity ratings, to more robust modeling      map out the things to measure. What things
that takes into consideration scenario-planning       are we going to monitor and respond to help
future states of the world, and the macroeco-         mitigate those impacts? How does that impact
nomic and business conditions for each. “Sce-         our considerations for risk appetite, our risk
nario planning is a good best practice.” says         management capabilities and our capacity to
Lam. “But it should be augmented with tools           absorb potential losses?”

                                                                                                                 ANNUAL REPORT 2022   19
A WORLD OF RISK

      JOYCE CACHO
      BOARD MEMBER: SUNRISE BANKS NA, WORLD BENCHMARKING ALLIANCE

      Which major risk areas are pub-         lab where you’re on the other side     I’ve looked at what employees see
      lic company boards preparing for        looking through a glass window,        as valuable to commit to being on a
      at this time?                           seeing how the experiment goes         team. They’re voting with their feet.
      Climate change and the 500-page         for another company, such as busi-     They’re resigning. It’s on board di-
      document that the SEC released          ness peers or an adjacent industry     rectors to do less talking about
      with proposed rules, but that’s not     in your supply chain. The compa-       “We can’t find employees,” and
      the half of it. It is at the nexus of   ny has been in that lab. Board di-     look at the business model and
      climate change and people, and          rectors who are asking for analy-      the assumption that it’s a 20-year
      then how you address those in-          sis of company data since March        career that people are looking for.
      tegrated risks by putting in good       2020, from a strategic, “reset the     The expectation employees have
      governance. To me, that’s the big-      next normal” viewpoint, are di-        of companies in 2022 is that they
      gest risk. It’s not climate change or   aled in on their fiduciary account-    are going to pay more than lip ser-
      employees or investors or commu-        ability of duty of oversight. What     vice to creating cultures that wel-
      nities or people in the streets. It’s   was your share price then? What is     come people who don’t look like
      a combination of any two of those       your share price now? What vola-       them. Today, creating a diverse,
      items, and then add to those risk       tility did the share price see since   equitable, belonging corporate
      (and opportunity) factors technolo-     March 2020? Use that as a start-       culture is a business imperative. If
      gy and the pace at which the land-      ing point for preparing not only for   you only have people who look like
      scape is changing. The risks are        future public health pandemics,        the historic majority of people who
      coming at companies faster. It’s        but crisis response in a fast-paced,   are in business and in the board-
      almost like a pitch that comes at       business ecosystem and for other       room, your product development
      a batter harder than expected. It       industry-disruptive issues.            is passive. Because you’re assum-
      comes with a need for board di-                                                ing that somebody who doesn’t
      rectors to look at business critical    Are there potential risk areas         look like you, with your same in-
      issues in an integrative way.           you see coming down the line           come, with your same education,
                                              that boards should be keeping          is going to consider your product
      What do you consider to be the          an eye on?                             the way you consider the product,
      best practices for identifying          Employee welfare: It refers to that       and that’s the beginning of enter-
      company risks before it is too late     whole area of people on the in-              prise risk of driving business
      to prepare and the board is in cri-     side – how you recruit them,                 forward with assumptions
      sis mode?                               how you retain them, how you                 that are outdated.
      Acknowledging the one million           get them to express themselves
      people in the U.S. who died from        as their whole selves. And truly
      COVID, and their families. There’s      them being not assets, as you write
      nothing like having real data to be     in your annual report, but assets as
      able to analyze. To me, it’s almost     those who keep you up to date on
      like companies, and especially          risks, on risk management, and
      public companies, have been in          possible outcomes. Again, we’ve
      the lab for two-plus years. Not a       had two years of a real-world lab.

20 DIRECTORS & BOARDS
A WORLD OF RISK

   Boards should also be careful not to get so       stayed close to them. We gave them money if
overwhelmed with the downsides of a fraught          they needed it. Not just our people, but their
global landscape that they forget the inter-         families, pets and grandparents. We under-
related nature of risk and opportunity. This,        stand that if the family’s not settled down, your
says Lam, is where the notion of backcasting         worker isn’t going to be.”
comes in. Backcasting is a strategic planning           Sam Bright, a member of the board of trust-
model that assists in envisioning what you           ees at TIAA and chief product and experience
want to achieve in the future, including step-       officer at Upwork, credits Upwork’s strong
ping stones toward getting to desired results,       corporate culture with helping the company
such as community engagement and forming             secure the safety and livelihood of thousands
a strong team. “Backcasting involves consid-         of the company’s freelance talent and team
ering positive states for the future, and then       members.
working backward to identify what it will take           “As an organization, as a culture, we rallied
in the present to get there. An example might        around our shared values,” says Bright. “Things
be a highly successful digital transformation        like health and safety came first in considering
leading to dramatic increases in growth and          how our decisions would be judged with the
value. So instead of focusing on the typical         passage of time and taking into consideration
three- or five-year plan, management starts          the impact to all of our stakeholders.” Those
with a desirable future state and then asks,         shared values, coupled with the agility at the
‘How do we get here? What strategy and tal-          core of Upwork’s business model, enabled the
ent do we need? What investments would we            company to move quickly to build support
make? How do we fail faster? What risk appe-         structures for their affected stakeholders, in-
tite would we set?’”                                 cluding accelerating access to payments, cre-
   Kumar also sees potential upside and be-          ating check-in features for freelancers to easily
lieves the current state of play is ripe for inno-   and quickly let clients know about their safety
vation. “While these factors may seem to cre-        and work status, and establishing an option
ate a perfect storm for companies, they are also     for both employees and customers to donate
an invitation to rethink strategies, strengthen      directly to those affected, with no strings at-
resilience and become more innovative in             tached.
production processes by using alternate input           “There is a deep level of empathy embed-
from alternate sources and seeking new mar-          ded in our company and it caused people to
kets for their products.”                            act in a really expeditious way. It reaffirmed
                                                     that our team and our customer relationships
CRISES REVEAL BOARD CHARACTER                        are strengthened by our shared purpose and
Kumar’s point about creating more flexible           values,” says Bright. “I think crises reveal you.
strategies alludes to a critical risk factor that    It was inspiring to see all the various func-
existing models are less likely to capture.          tions show up and leverage the resources at
While in many ways U.S. businesses are still         their disposal to make a difference for all of
grappling with the aftereffects of the pan-          our stakeholders. We are an innovative culture,
demic, a picture is beginning to emerge of the       we’re an empathic culture — and it really shows
qualities that enabled organizational resil-         through in moments of stress.” ■
ience. A common thread? Company cultures
built on agility, innovation and people-cen-         Erin Essenmacher is a board director and stra-
tered values.                                        tegic advisor. She spent nearly 10 years in exec-
   “Every company whose board I serve on             utive leadership at the National Association of
that had people in Ukraine, we helped them,”         Corporate Directors, most recently as president
says Denzel. “We helped evacuate them, we            and chief strategy officer.

                                                                                                          ANNUAL REPORT 2022   21
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