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Magazine - Tyrrell & Company
The independent magazine for Xero users, by Xero users                                                ISSUE
                                                                                                                          14

                                                   magazine

                                                                                           COVER STORY
                                                                                             AdvanceTrack:

  ISSN 2054-7226
                                                                                   Strength in Numbers
                   14

9 772054 722009

                                    Brought to you by
         Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)   Follow us on Twitter: @tyrrellandco   Issue 14 / 1
Magazine - Tyrrell & Company
Brought to you by Tyrrell & Company                 Quarterly Viewpoint                                                                                                 Practice News / Xero App Profile                      Brought to you by Tyrrell & Company

A new age of finance                                                                                                                   The Parliamentary Review –
                                                                                                                                       Helping to share best practice and progress
and banking                                                                                                   By Richard Suswain,
                                                                                                        Partner and Xero specialist
                                                                                                                                         A     t Tyrrell & Company, were         accountancy sector, we were able to         added that ‘Tyrrell & Company, and
                                                                                                                                               always keen to do our bit         bring the firm’s insight to the table       other hardworking organisations
Traditionally, there’s been a real reliance on the major banks when                                                                    in advancing the capabilities of          and suggest new ways in which               from across the country, have

it comes to business banking – and that’s meant limited choice for
                                                                                                                                       finance, taxation and accounting.         tax evasion and avoidance could             come together to make the Review
                                                                                                                                       So we were very honoured                  be reduced, not only by a greater           possible. Sharing knowledge
businesses. But there’s a new technological dawn on the horizon for                                                                    to recently take part in The              focus on tax investigations, but also       and insight with both peers and
                                                                                                                                       Parliamentary Review, alongside           using the enhanced capabilities             government is essential work and I
finance and banking...                                                                                                                 the Prime Minister and a small            of financial technology, cloud              am delighted that this year’s Review
                                                                                                                                       number of other organisations, in         accounting and open banking to              will reach every corner of the British

                H     ere’s what this means for
                      you and your business:
                                                       Open banking and the impact for
                                                       business finance
                                                                                               data together offers an incredibly
                                                                                               insightful way to manage your cash
                                                                                                                                       a document that looks back on the
                                                                                                                                       year in the accountancy sector and
                                                                                                                                                                                 make tax more transparent.                  economy.

                                                                                               and financials.                         Westminster.                              Listening to the views of business          We were delighted to take part
               A different kind of bank for your       Open banking aims to make it                                                                                              and the public sector                       in the Review and hope that our
               business                                easier for you to connect your          Having up-to-date accounts and          What is The Parliamentary Review?                                                     suggestions around accounting
                                                       personal or business banking data       financials is great for any business,                                             The Prime Minister, Theresa May,            and tax reform will make a positive
               Advances in cloud technology mean       with third-party software. That         and having that real-time data is       The Parliamentary Review was              commented that ‘this year’s                 difference.
               that new banking providers are now      means access to a far wider range       going to be essential when Making       established in 2010, and aims to          Parliamentary Review follows a
               emerging. Banking from providers        of financial providers, software        Tax Digital finally arrives in April    share knowledge, raise standards          significant year in British politics’
               such as Monzo, Starling Bank and        solutions and fintech apps – and        2019. On top of this, if you do need    and showcase best practice as a           and Sir Eric Pickles, Chairman of
               Tide are changing the market,           that’s actually going to make           to get quick finance decisions then     learning tool for the public and          the Review, said ‘it has never been
               offering simple, easy-to-access         managing your money far easier.         that becomes a whole lot easier         private sectors. It’s sent to over half   more important for government
               online banking that’s challenging                                               when your numbers are up to date        a million leading policymakers and        to hear the views of business and
               the position of the established         We will see lots of innovation in       and rock solid.                         industry stakeholders and acts as         the public sector in a constructive
               banks.                                  this space, giving consumers more                                               both a blueprint for success and a        forum. It is also a vital time to share
                                                       choice. The ability to integrate your   It’s going to become far more           template for reform.                      best practice and progress’.
               Having access to finance is also        banking information with a huge         competitive in the banking sector                                                 The Parliamentary Review’s
               vital for any growing business, so      range of third-party providers will     once the smaller providers start        With our experience of the                executive director, Daniel Yossman,
               it’s good news that the changes in      greatly enhance the financial and       embracing open banking. So now’s
               financial world are also offering new   banking services you can access.        the time to embrace this new age of
               ways to obtain finance and access       As a Xero user, you already have        banking.
               the funding you need. Solutions
               such as Iwoca and MarketInvoice
               mean your business can quickly and
                                                       a live bank feed that connects to
                                                       seven of the main eight high street
                                                       banks, but open banking is going to
                                                                                                                                       Xero App Profile
               easily access the finance it needs –    open this up significantly to other                                             Receipt Bank: automating your             Every business has purchase                 foundational three apps in our
               without the need for a bank loan.       integrations.                                                                   data input, and saving you time           invoices to process and input into          Xero Trifecta approach to financial
                                                                                                                                                                                 the accounts – and having the time          management – alongside Spotlight
               The process of accessing finance        So, for example, you could integrate                                            Xero is more than just accounting         and organisation to deal with this          Reporting and Chaser.
               couldn’t be easier:                     a price comparison app with your                                                software – it’s a software platform       paperwork can be a challenge. What
                                                       business internet banking and allow                                             with access to over 600 certified         Receipt Bank does is automate the           What Receipt Bank allows you to do
               • Simple online application – fill      the app to analyse your spending                                                Xero apps and business solutions.         process of turning paper invoices           is automatically get your purchases
                 out your business details and         patterns which, in turn, could                                                  Having that ability to integrate the      and receipts into digital data in           logged and matched in Xero. That
                 finance needs online in a simple      recommend better credit cards or                                                tools you need is a gamechanger,          Xero.                                       gets the bookkeeping done quickly,
                 form that can be completed in         overdrafts. Further still, it could                                             and for many of our clients Receipt                                                   makes your numbers totally up to
                 minutes.                              manage the switch for you. Another                                              Bank is the first Xero app they           Using optical character recognition         date and delivers real-time data in
               • Connect to your Xero account –        example could be allowing an app                                                use to break into that wider Xero         (OCR) technology, Receipt Bank              your Xero Dashboard and Spotlight
                 integrate your funding solution       to access your bank account, with                                               ecosystem and app marketplace.            scans your paperwork, digitises             management reporting.
                 with Xero and provide the             the app’s algorithms automatically                                                                                        it and pulls the resulting financial
                 financial data needed to make         working out the best time to pay                                                Automatically dealing with your           data into your books in Xero.               For us, it’s a no-brainer to have
                 an informed decision on your          invoices and making the necessary                                               purchase invoices                         In essence, it becomes your                 Receipt Bank as the foundation for
                 financial health.                     payments for you.                                                                                                         bookkeeper and automates the                your Xero app stack.
               • Quick decisions – get a response                                                                                      Receipt Bank is the first building        whole process of data-entry.
                 fast (a huge boost if you’re in a     Integrating Xero into the heart of                                              block in creating your own custom                                                     Get in touch if you’d like a demo of
                 cashflow hole) and get access to      your financial management                                                       ‘app stack’ alongside Xero. And it’s      A key element of our Xero Trifecta          Receipt Bank in action.
                 the funds, finance or credit line                                                                                     invaluable in bringing you the real-
                 that the business needs, hassle-      Integrating your Xero accounts,                                                 time numbers the business needs.          Receipt Bank is also one of the
                 free.                                 fintech apps and open banking

i / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com         Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                       Follow us on Twitter: @tyrrellandco        Issue 14 / ii
Magazine - Tyrrell & Company
The powerful financial project
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2 / Issue 14    XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com   Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)   Follow us on Twitter: @tyrrellandco   Issue 14 / 3
Magazine - Tyrrell & Company
Welcome to issue 14...                                                                        36                                                                                 94
                                                                                                                                                        CASE STUDY What                AdvanceTrack Outsourcing                             INTERVIEW Q & A with
                                                                                                                                                        makes a successful cloud       demonstrates the quality and                         Andrew Sims, SuiteFiles
                                                                                                                                               consultant?                             security of its services

                                                 Brought to you by                                                                             38         Looking ahead, preparing
                                                                                                                                                          for tomorrow                 64         Q & A - From paper to
                                                                                                                                                                                                  cloud

                                                                                                                                               42         Meet Makoto, creator of
                                                                                                                                                          CaFE, a cash flow solution   66       The importance of
                                                                                                                                                                                                a conversion firm
   magazine 6                                        EVENT Accountex Summit
                                                     North 2018                      20        EVENT Accountex visitor
                                                                                               registrations flood in
                                                                                                                                               for SMEs                                understanding their client base

  The independent magazine
 for Xero users, by Xero users
                                                 8    COVER STORY AdvanceTrack:
                                                                                     22        Single Touch Payroll is                         44         Automating your practice
                                                                                                                                                          with smart software          68         Why Xero accountants
                                                                                                                                                                                                  choose Direct Debit: 4

 Issue 14
                                                      Strength in Numbers                      coming!                                                                                 reasons to use GoCardless for cash
                                                                                                                                                                                                                                                              94
 CEO:                                                                                                                                          48       Discover Loc8 Lite: The
                                                                                                                                                        app that offers a new
                                                                                                                                                                                       collection

                                                                                                                                               approach to field service
                                                                                                                                                                                       70         The importance of building
 David Hassall (Co-Founder)

                                                                                                                                                                                                                                  98
 Managing Editor:
                                                                                                                                                                                                  app stacks                               NEW XERO CONNECTED
 Wesley Cornell (Co-Founder)
 Director of Strategic Partnerships:
 Alex Newson
 Admin Assistant:
                                                                                                                                               52      Inventory management
                                                                                                                                                       in the cloud - How
                                                                                                                                               accountants can cash in                 74      TUTORIAL How to go
                                                                                                                                                                                               clutter free: insight into
                                                                                                                                                                                                                                           APPS New to the Xero
                                                                                                                                                                                                                                  App Marketplace

                                                                                                                                                                                                                                  100
 Elle Kilcullen
                                                                                                                                                                                       technology, process and people                        Virtual advice is the
 Editorial Assistant:
 Blaze Hassall
                                                                                                                                               54         EVENT What’s new at the
                                                                                                                                                          Accounting Business Expo
                                                                                                                                                                                       change                                                future for accountants
                                                                                                                                                                                                                                  and bookkeepers

                                                                                                                                                                                       76
 Editorial/News Submissions:                                                                                                                                                                      5 reasons why you should

                                                                                                                                               56                                                                                 102
 If you have any editorial content (news,
 comment, tutorials etc.) that you would
                                                                                                                                                          Q&A                                     build up your app-etite for                  NEW RELEASES
 like us to consider for inclusion in the next                                                                                                            Merge to retire              software                                                Updates and new
 edition of XU Magazine, please email us                                                                                                                                                                                          releases from the Xero App

                                                                                                                                               58                                      78
 at editorial@xumagazine.com                                                                                                                              The importance of having                EVENT Q & A Accountex:          Marketplace
 Advertising:
                                                                                                                                                          headspace to grow your                  worth the time?
 advertising@xumagazine.com

 T: +44 (0)116 298 60 80
                                                                                                                                               practice

                                                                                                                                                                                       82       Meet serviceshare: A
                                                                                                                                                                                                support network for
                                                                                                                                                                                                                                  104           2018: The year of
                                                                                                                                                                                                                                                missed opportunity?
                                                                                                                                                                                                                                  Don’t fall into the trap
 E: hello@xumagazine.com
 W: www.xumagazine.com                                                                                                                                                                 accountants

 ‘Xero’ is a trademark of Xero Limited (New
 Zealand). XU Magazine is collaboratively
 produced by an independent group of
                                                     COVER STORY                                                  8
 Xero users and is not affiliated in any way
 with Xero. All other trademarks are the
 property of their respective owners.            12     Two ways to profit using
                                                        Entryless                    24         How to make and save
                                                                                                money documenting a
                                                                                      related party loan
 © XU Magazine Ltd 2014-2018. All rights
 reserved. No part of this magazine may
 be used or reproduced without the
 written permission of the publisher. XU
                                                 14     It’s Alive! The Modern
                                                        Practice is back
                                                                                     26          Extremely cloud and
                                                                                                 incredibly close: the
                                                                                                                                                                                                                                                             82
                                                 16
 Magazine is published by XU Magazine
 Ltd (08811842), registered in England and
                                                        INTERVIEW Q & A with          five most important international

                                                                                                                                                                            58 84                                                 106
 Wales. Registered office: 12 Jordan Street,            David Tuck, Chaser            payroll trends for 2018                                                                                   How to use information                         APP DIRECTORY
 Liverpool, L1 0BP, United Kingdom. All                                                                                                                                                         that you have in Xero to                       (UPDATED FOR 2018)

                                                                                     28
 information contained in this magazine
                                                                                               Bookkeeping: your new                                                                   your advantage
 is for information only and is, as far
 as we are aware, correct at the time of
 going to press. XU Magazine cannot
                                                                                               revenue driver

                                                                                                                                               60         WorkflowMax:
                                                                                                                                                                                       88       Good succession                   114        National Australia
                                                                                                                                                                                                                                             Bank (NAB) to allow

                                                                                     30         Did you know your                                         Knowledge is beautiful                planning for family               payments through Xero
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                                                                                                website can connect with                                                               businesses is vital
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                                                                                      a range of Xero friendly add-ons?
                                                                                                                                               62         BSI CERTIFICATION
                                                                                                                                                          CASE STUDY - How
                                                                                                                                                                                       92         Value added cloud: Who

                                                                                      32
 whole or in part in all/any editions of                                                       CASE STUDY                                                                                         needs a cloud integrator?
 the magazine, including in any physical
                                                                                               ApprovalMax and Xero
 or digital format, throughout the world.
 Any material you submit is sent at your                                              implement paperless accounting
                                                                                                                                                                                                                                                                      NOW OVER

                                                                                                                                                                                                                                                                      7AP0PS0
                                                                                      and finance decision control

                                                                                                                                                                              App/Service Directory
 risk and, although every care is taken,

                                                                                                                                                   UPDATED FOR
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                                                                          16 34                                                                     2018!
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 in XU Magazine are not necessarily the                                                        Reporting
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                                                                                                                                                                              Turn to page 106
 contributors.

4 / Issue 14                         XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com   Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                    Follow us on Twitter: @tyrrellandco       Issue 14 / 5
Magazine - Tyrrell & Company
NEW NORTHERN ACCOUNTEX LAUNCH                                          ACCOUNTEX SUMMIT NORTH                                                               Big name suppliers, top class products...
                                                                       with only weeks to                                                                   Running alongside the conference will be an innovative exhibition area where leading suppliers will showcase accountancy products
                                                                                                                                                            and services from cloud computing to financial software, recruitment and training to branding and PR. Exhibiting companies include:

                                                                       go, anticipation                                                                     2020 Innovation Training Ltd | AA Mortgages Ltd | ACCA | Accountancy Age | AccountancyManager | AccountingWEB | Acorah Software
                                                                                                                                                            Products Ltd (Taxcalc) | Analyser Accounting Ltd | Association of International Accountants (AIA) | AutoEntry | Avalara Europe Ltd |
                                                                                                                                                            Bloomsbury Professional | BrightPay Payroll Software | Capium | CaseWare UK Ltd | Catax | CIS Ltd | Cloud Pricing | Coface | Compleat

                                                                       is running high for                                                                  Software | Debt Collection Services UK Ltd | DivDoc. | Docusoft Ltd | Easy R&D | Economia | Enterprise Tax Consultants | Feebooster
                                                                                                                                                            Accountancy Marketing Specialists | Finsol | First Corporate Law Services | Frama UK Limited | FreeAgent | Fujitsu Scanners | FUTRLI |

                                                                       this new one day
                                                                                                                                                            GAAPweb | Global Infosys | GoCardless Ltd | Hubdoc | ICAEW | ICB | Ideagen | Intuit QuickBooks | IFA | IRIS Accountancy Solutions |
                                                                                                                                                            JustAccounts | Mattioli Woods Plc | MGI Worldwide | My Digital Accounts | MyFirmsApp | Nest Corporation | Nomisma Solutions Ltd |
                                                                                                                                                            Octopus Blue | Opt Pensions | Practice Ignition | Premiere Capital | Qubic Tax | Receipt Bank | Redundancy Claims UK Ltd | RollPay | Sage |

                                                                       conference                                                                           SimPRO Software Ltd | Spotcap | Spotlight Reporting | Taxfiler Ltd | The Chartered Institute of Payroll Professionals | The Learn Centre
                                                                                                                                                            Ltd | The Practice Engine Group | Tolley | Virtual Cabinet | Wolters Kluwer (UK) Ltd | Xero

                                                                       and exhibition                                                                     8 Hours CPD                                         ACCOUNTEX SUMMIT NORTH CONFERENCE PROGRAMME
                                                                       Many of the top accountancy practices and finance professionals                    Accredition in                                   TIME                 SPEAKER                                 SESSION TITLE                          LOCATION

                                                                                                                                                          20 available
                                                                       located across the Midlands and the north of England, have                                                                       08.15 –09.30                                              REGISTRATION
                                                                       already confirmed their place at ACCOUNTEX SUMMIT NORTH, taking
                                                                                                                                                                                                                           Declan Curry, Speaker         Challenges and Changes – what will make the           KEYNOTE
                                                                       place at Manchester Central on 6 March 2018.                                                                                     09.30 –10.30

                                                                                                                                                          sessions...                                                                                                  biggest impact
                                                                                                                                                                                                                       John Stokdyk, AccountingWEB                                                          – Main Auditorium

    The NEW one-day                                                    Brought to you by the organiser’s of ACCOUNTEX in London, the
                                                                       summit is already nearly sold out with only limited places still
                                                                       available.
                                                                                                                                                          Held in four dedicated theatres –
                                                                                                                                                                                                        10.30 –10.45

                                                                                                                                                                                                        10.45 –11.15
                                                                                                                                                                                                                           Mark Wickersham,
                                                                                                                                                                                                                                                          MORNING COFFEE BREAK
                                                                                                                                                                                                                                                           Value Pricing: Why ‘Making Tax Digital’
                                                                                                                                                                                                                                                         Means You Must Change Your Pricing Model
                                                                                                                                                                                                                                                                                                             How To Theatre
                                                                                                                                                          including the Tech Theatre, How To
  conference & exhibition
                                                                                                                                                                                                                           Effective Pricing Ltd
                                                                                                                                                          Theatre, Practice Growth Theatre, and                             Paul Shrimpling,
                                                                                                                                                                                                                                                          The Business Growth Accountant – How to
                                                                                                                                                                                                                                                                                                             Practice Growth
                                                                       Stellar line-up confirmed                                                          Business and Future Theatre – and the         10.45 –11.15
                                                                                                                                                                                                                           Remarkable Practice
                                                                                                                                                                                                                                                          Transform Your Accountancy Practice into a             Theatre

     dedicated to the                                                  With a raft of big name speakers confirmed, there will be keynotes                                                                                                                  Profitable and Valuable Advisory Business
                                                                                                                                                          Keynote auditorium, the summit will
                                                                       from Broadcaster and Writer Declan Curry, Sage’s Cameron John                      feature topical Keynotes and discussions
                                                                                                                                                                                                        10.45 –11.15      Cameron John, Sage                 The Second Wave of Cloud Adoption                Tech Theatre
                                                                       discussing efficiencies in the cloud, David Kaye from Intuit –                                                                                          David Kaye,                                                                  Business & Future

   accounting profession                                                                                                                                  on digital tax, tools for management          10.45 –11.15                                    Creating a Future-Ready Firm with QuickBooks             Theatre
                                                                                                                                                                                                                         Intuit Ltd – Quickbooks
                                                                       Quickbooks giving his take on how to create a future-ready firm,                   accountants, the transformation of the
                                                                       Xero’s Damon Anderson outlining how to transform practices to                                                                    11.15 –11.45                                                   BREAK
                                                                                                                                                          financial role, business challenges and
                                                                       embrace the digital revolution, IRIS’s Steve Cox sharing his insights              new technology.                               11.45 –12.15    Andrew Hubbard, Tolley              Making Tax Digital – does it still matter?       How To Theatre
    CONFERENCE | NETWORKING | EXHIBITION                               into the latest research on the accountancy climatic flip, plus,                                                                                    Damon Anderson,             Digital or Die: Transforming Your Practice for the    Practice Growth
                                                                                                                                                                                                        11.45 –12.15
                                                                       ACCA’s Glenn Collins will head up an expert panel of practitioners                                                                                       Xero                                    Digital Revolution                       Theatre
                                                                       debating the changing face of the accountancy practice and the                                                                                       Daniel Richards,              Bringing the Best of the Add-ons Together

     100+ leading suppliers
                                                                                                                                                                                                        11.45 –12.15                                                                                          Tech Theatre
                                                                       growing importance of technology and strategies to deliver                                                                                            MyFirmsApp                     to Strengthen Your Client Relationship
                                                                       maximum business success.                                                                                                        11.45 –12.15 Matt Sinclair, SAP Business One     Making SMEs Digital – Transform Your Business
                                                                                                                                                                                                                                                                                                            Business & Future
                                                                                                                                                                                                                                                                                                                 Theatre
      showcasing the latest                                                         Keynote presentations from:                                                                                         12.15 –12.30                                                   BREAK

     accountancy products                                                                                                                                                                               12.30 –13.00
                                                                                                                                                                                                                           Amanda C. Watts,
                                                                                                                                                                                                                           TwentyTwo Agency
                                                                                                                                                                                                                                                          Please Will You Marry Me, Mr. Accountant?
                                                                                                                                                                                                                                                          (A Relationship First Approach To Marketing)
                                                                                                                                                                                                                                                                                                             How To Theatre

          and services                                                                                                                                                                                  12.30 –13.00
                                                                                                                                                                                                                               Steve Pipe,
                                                                                                                                                                                                                                  AVN
                                                                                                                                                                                                                                                       How to Become one of the World’s Most Inspiring,
                                                                                                                                                                                                                                                        Respected and Profitable Accountancy Practices
                                                                                                                                                                                                                                                                                                             Practice Growth
                                                                                                                                                                                                                                                                                                                 Theatre

––––––––––––––––––––––––––––––––––––––––                                                                                                                                                                12.30 –13.00    Ed Molyneux, FreeAgent          Rise of the Robots, Accountancy at a Crossroads       Tech Theatre
                                                                                                                                                                                                                              Chris Astle,                            Future of Finance                     Business & Future
Conference sessions in 4 dedicated theatres:                              DECLAN
                                                                           CURRY
                                                                                               JOHN
                                                                                             STOKDYK
                                                                                                            GORDON
                                                                                                            GILCHRIST
                                                                                                                                 IAN
                                                                                                                              FLETCHER
                                                                                                                                                 GLENN
                                                                                                                                                COLLINS
                                                                                                                                                                                                        12.30 –13.00
                                                                                                                                                                                                                             Think Forwards                  – Enabling Great Business Partnering                Theatre
                                                                        Speaker, Writer &   AccountingWEB   2020 Innovation   2020 Innovation    ACCA                                                   13.00 –14.00                                                   LUNCH
           Practice Growth Theatre,                                       Broadcaster                         & Training        & Training
                                                                                                                                                                                                                           Gordon Gilchrist &
                How To Theatre,                                                                                                                                                                         14.00 –14.45       Ian Fletcher, 2020
                                                                                                                                                                                                                         Innovation Training Ltd
                                                                                                                                                                                                                                                                     The Firm of the Future
                                                                                                                                                                                                                                                                                                               KEYNOTE
                                                                                                                                                                                                                                                                                                            – Main Auditorium

             Tech Theatre and the                                        Supported by the industry…                                                                                                     14.45 –15.15                                                   BREAK
           Business & Future Theatre                                     ACCOUNTEX SUMMIT NORTH     has enjoyed strong industry and
                                                                                                                                                                                                        15.15 –15.45        Steven Cox, IRIS            The Accountancy Climatic Flip – Time for Digital     How To Theatre
                                                                         association support since its inception. While the summit has
                                                                         adopted a different format from the established London event,                                                                                      James Ashford,               How We Grew Our Firm’s Monthly Recurring            Practice Growth
       FULL PROGRAMME &                                                  it’s drawing on all its strengths – harnessing Diversified’s unique
                                                                                                                                                                                                        15.15 –15.45
                                                                                                                                                                                                                              GoProposal                      Revenue by 50% in 9 Months                         Theatre

    EXHIBITOR LIST NOW ONLINE                                            experience, connections and knowledge within the accountancy                                                                   15.15 –15.45
                                                                                                                                                                                                                           Mark Wickersham,
                                                                                                                                                                                                                           Effective Pricing Ltd
                                                                                                                                                                                                                                                          How to Get a Better Price for Your Services         Tech Theatre
                                                                         and finance profession.
                                                                                                                                                                                                                             Nigel Holmes,                         Research & Development                   Business & Future
                                                                                                                                                                                                        15.15 –15.45
                                                                                                                                                            With limited places still available, a                               Catax                              – Uncovering the value                       Theatre
                                                                                                                                                            FREE delegate place includes:               15.45 –16.00                                                   BREAK
Apply for your FREE place and quote ASN169
                                                                                                                                                            • Keynote speaker programme                                   Glenn Collins, ACCA          Panel Debate: Changing Face of the Accountancy          KEYNOTE
  at www.accountexsummitnorth.co.uk                                                                                                                         • 80 top accountancy suppliers
                                                                                                                                                                                                        16.00 –16.45
                                                                                                                                                                                                                                +Panel                                    Practice                          – Main Auditorium

                                                                                                                                                            • 4 dedicated break out theatres                               Gordon Gilchrist &
                                                                                                                                                                                                        16.45 –17.00       Ian Fletcher, 2020             Closing Remarks and Conference Wrap Up            Main Auditorium
                                                                                                                                                            • 8 hours of CPD accreditation                               Innovation Training Ltd
     JOIN THE CONVERSATION   @ACXsummitnorth #ACXsummitnorth
                                                                                                                                                            • Complimentary refreshments
                                                                                                                                                                                                        17.00 –18.00                                                EXHIBITION

                                                                                                                                                              Visit www.accountexsummitnorth.co.uk today to apply for your place – quote ASN169
   6 / Issue 14              XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com                               Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                       Follow us on Twitter: @tyrrellandco                  Issue 14 / 7
Magazine - Tyrrell & Company
Cover Story                                                                                                                                                                                                                             Cover Story

                                                                                                                                 AdvanceTrack MD, Vipul Sheth shares his journey from a
 AdvanceTrack:                                                                                                                   start-up to becoming a larger start-Up! He explains why they
                                                                                                                                 weren’t going to be a “me-too” operation and their goal of being
                                                                                                                                 recognised as the best accountancy outsourcer in the world.

 Strength in
                                                                                                   @AdvanceTrack

                                                                                              Vipul Sheth ACA CTA, Founder
                                                                                              and Managing Director,             How? By building technology and a culture of excellence within
                                                                                                                                 their teams...
                                                                                              AdvanceTrack Outsourcing

                                                                                              Vipul Sheth is a UK based
                                                                                              ICAEW Chartered Accountant
                                                                                              and Chartered Tax Advisor. Vipul
                                                                                              trained with a regional UK firm
                                                                                                                                   I     recall my first trip to India
                                                                                                                                         when I was exploring the
                                                                                                                                                                         to communicate using the insecure
                                                                                                                                                                         method of e-mail and allowed job
                                                                                                                                                                                                                  allow smartphones in our offices.
                                                                                                                                                                                                                  This is just part of the multi-layered

 Numbers
                                                                                              before moving to Ernst & Young     idea of setting up an Outsourcing       tracking from that day. We rebuilt       security protocols in place to
                                                                                              and KPMG. AdvanceTrack is a
                                                                                              UK Headquartered Accountancy       Company. This was shortly after         our entire platform in 2017, pushing     protect your client data.
                                                                                              Outsourcing Company with           leaving KPMG back in early 2002.        AdvanceTrack 2 live in readiness
                                                                                              offshore operational centres,                                              for the new GDPR regulations (for        Our ISO27001:2013 Information
                                                                                              delivering services around the
                                                                                              globe.                             It was an exciting and scary            those who aren’t aware, these            Security certification provides an
                                                                                                                                 experience as whilst I had family in    are Europe-wide Data Protection          external audit of already strong
                                                                                                                                 India, they weren’t involved in the     Regulations).                            protocols we have put in place.
                                                                                                                                 business (deliberately).
                                                                                                                                                                         Culturally, security is part of our      Culture
                                                                                                                                 We did an analysis of the               DNA. Only this January, A client
                                                                                                                                 companies providing outsourcing         visited us and was politely asked        We are a technology driven provider
                                                                                                                                 services and concluded, we could        to leave his smartphone with             of services, having had high-end
                                                                                                                                 do it in the same way, but chose        security. Why? Because we don’t          developers as part of our business
                                                                                                                                 not to. We concluded that there
                                                                                                                                 was a lack of process and limited
                                                                                                                                 professionalisation within the
                                                                                                                                 industry, but doing it their way
                                                                                                                                 would mean there would be no
                                                                                                                                 differentiator between us and
                                                                                                                                 them, except they were already
                                                                                                                                 big companies! Why would they
                                                                                                                                 choose to use our service if we were
                                                                                                                                 just a smaller version of them?

                                                                                                                                 Our first group of staff consisted of
                                                                                                                                 just 5 staff. Even they didn’t have
                                                                                                                                 enough work to keep them busy!
                                                                                                                                 I could have completed the work
                                                                                                                                 myself, there was that little work. I
                                                                                                                                 did however, need a team of people
                                                                                                                                 ready for when the work did arrive.
                                                                                                                                 We needed to build a business
                                                                                                                                 with a team with passion to deliver
                                                                                                                                 amazing service. That ethos has
                                                                                                                                 allowed us to continue growing our
                                                                                                                                 teams ever since and we’ll add 100
                                                                                                                                 Xero certified members in Q1 of
                                                                                                                                 2018.

                                                                                                                                 Security

                                                                                                                                 Our initial analysis of the industry
                                                                                                                                 identified that Security, although
                                                                                                                                 important was not consistently
                                                                                                                                 managed.

                                                                                                                                 We systemised our approach to
                                                                                                                                 working with firms building our first
                                                                  A recent picture of one of AdvanceTrack’s Xero trained teams                                                                             A picture of the entire AdvanceTrack team a few years back
                                                                                                                                 version of our AdvanceTrack system
                                                                                                                                 in 2005-6. We removed the need

8 / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com   Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                  Follow us on Twitter: @tyrrellandco        Issue 14 / 9
Magazine - Tyrrell & Company
as far back as 2005 (We started         AdvanceTrack system. It is one of       That was the start of a journey that
                in 2003). Our teams also adopt          the reasons as senior management,       brings us full circle to today. We
                technology to drive our processes       we can have confidence that our         still run the business like a start-up
                to be more efficient.                   teams deliver consistently.             as our mantra is to do Outsourcing,
                The most telling part of our culture                                            but not as you know it.
                is our team culture. They work          Having worked with a Regional
                together as a team and also spend       Accounting firm and two of the Big 4    Having a group of talented young
                a lot of social time together. We       firms, I obtained an understanding      men and women in our team
                have a team building trip annually      of the need to control the process      reminds me of how managers in
                for all team members to have time       regardless of who is working on         my training firm thought of us
                together to celebrate how hard they     the project. If you think of the        trainees. They bring energy into
                work together.                          number of staff who join and leave      the organisation and questions
                                                        Big 4 firms, the clients are handled    that keep challenging the status
                As a management group, the most         consistently, meaning that clients      quo. We’re not standing still and
                noticeable aspect we see is, that it    do not as a matter of course leave      are adding to our professional and
                is not one or two team members,         when a staff member leaves. It is a     technology teams.
                but a collective group pulling          rare occurrence that a client follows
                together to deliver client work as      any individual leaving a big firm.      Our joint aims are to delight our
                client demands require.                                                         clients. If you’re ready for the
                                                        Our systems allow our teams to          challenge, join us on our journey.
                Staff                                   deliver a secure, consistent service,
                                                        so regardless of the team working
                The most enjoyable part of my trips     on the files, there is generally a
                to India is to see the enthusiasm of    consistent service. This is borne
                our young team members working          out by the client service scores that
                for us. Their willingness to learn      firms provide feedback on all work
                and deliver a better service is a key   delivered across the business.
                part of the culture of society and
                the wider team.                         The aim is to increase quality and
                                                        service consistently over time,
                We also award monthly individual        even with testing growth targets         FIND OUT MORE...
                prizes to reward exceptional work.      that the business has set. This is
                                                        audited annually by BSI as part          For more information check out
                Systems                                 of the company’s ISO9001:2015            the new and improved website
                                                        certification.                           at: advancetrack.com
                We briefly touched upon our

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10 / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com          Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)       Follow us on Twitter: @tyrrellandco   Issue 14 / 11
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Two Ways To                                                                                         @genemarks

Profit Using
                                                                                               Gene Marks, President, The
                                                                                               Marks Group

                                                                                               Author, columnist, speaker,
                                                                                               CPA, and small business owner
                                                                                               himself, Gene guides business
                                                                                               leaders of all kinds toward
                                                                                               smart, long-term money-making

Entryless
                                                                                               decisions for their organizations.

                                                                                               Gene writes daily for The
                                                                                               Washington Post on small
                                                                                               business and public policy. He
                                                                                               also writes regularly for Forbes,
                                                                                               Inc. Magazine, Fox News, and
                                                                                               Entrepreneur Magazine.

How OCR & Machine Learning is Changing
Your Accounting Business...

                  E    ntryless is part of a new
                       breed of accounts payable
                                                      from any scanned document. Matt
                                                      uses Entryless not only for his
                                                                                             “Because of Entryless our firm has
                                                                                             experienced a significant amount
                processing technologies that          own business, but for his clients.     of growth recently,” he said. “The      far as to build a business around      institutions can better monitor           invoices directly into Entryless and
                uses OCR (Optical Character           Invoices are sent to assigned email    ability to have vendors be able to      accounting technologies like           and control compliance with their         the system automatically brings
                Recognition) and Machine              addresses and then automatically       just automatically email over all the   Entryless and is capitalizing on the   hygiene processes. The company            that data into her accounting
                Learning to extract data from         brought into his accounting            information to that unique address      efficiencies gained.                                     is small – only         system for payment. All of this was
                scanned documents and bring           system after being approved and        is super-powerful. It’s one of the                                                               35 people – and         setup in less than ten minutes, she
                that data into a format that can be   pre-coded. Matt’s firm has setup       best features of Entryless.”            Entryless is                                             Annie has only          told me.
                                                                                                                                                                 “The ability to have
                reviewed and then automatically       Entryless integration. This way Matt                                           the future.                                              been there for less
                                                                                                                                                                 vendors be able to
                imported Xero for automatic data      can handle a much larger volume of     Increased productivity is helping       Technologies like                                        than half a year.       “It was taking a really long time for
                entry processing.                     transactions then he would be able     Matt make more money. More              this save business
                                                                                                                                                                  just automatically                                  the process that we currently had
                                                      to otherwise – and serve a larger      importantly, Matt has gone so           owners money                  email over all the         But one of the          – entering invoices, bills, receipts
                That sounds good. But in the end,     group of clients.                                                              and increase                information to that          first things she        – so I was looking for a solution
                how does this technology make                                                                                        productivity                 unique address is          did was implement        for that,” she said. “Entryless
                you money? Here are two business                                                                                     through integration           super-powerful”          Entryless.                has been had a big impact on our
                owners that are profiting from                                                                                       and the ability to                                                               productivity.”
                Entryless in two different ways.                                                                                     handle more work with                             “I am the only person
                                                                                                                                     less people.                                doing accounting, so I needed        Because Entryless integrates with
                More profits through productivity                                                                                                                           something that would help me do           Xero, duplicate data and data
                                                                                                                                     More profits from integration          more things at once, particularly         entry errors are almost eliminated,
                Matt Fulton is a co-partner at                                                                                                                              bill-automation.”                         enabling even a small company to
                Parkway Business Solutions, an                                                                                       Annie Aladjova is the Director of                                                increase its efficiency and use its
                accounting and bookkeeping                                                                                           Finance for Swipesense, a Chicago      Annie was attracted to Entryless          existing employees better.
                firm based in Ventura, California                                                                                    based startup that provides sensor     because of its ability to integrate
                that services mostly small and                                                                                       on point-of-care hand hygiene          with her accounting software. She
                medium sized businesses. Matt                                                                                        dispensers so that healthcare          enters or scans accounts payable
                uses Entryless because of its OCR
                technology.

                OCR allows for data to be extracted                                                                                                                                                 How to go clutter-free

                                                                                                                                                                                                    STEP ONE:
                                                                                                                                          Check out approvalmax.com                                 Switch to cloud-based software

12 / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com      Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                  Follow us on Twitter: @tyrrellandco       Issue 14 / 13
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It’s Alive!                                                                                         @SuiteFiles

                                                                                               Kim Anderson, Marketing

The Modern
                                                                                               Executive, SuiteFiles

                                                                                               Kim is a passionate Jane-of-all-
                                                                                               trades marketer who fell into
                                                                                               software a bit by accident after
                                                                                               trying her hand at design and
                                                                                               teaching high school English.

Practice is back
                                                                                                                                                                                                                                          Xero HQ apps presented at Xerocon London 2017
                                                                                               She’s one of SuiteFiles’ first
                                                                                               employees and loves learning
                                                                                               about how businesses tick. Her        add-ons, like Spotlight Reporting.         to offer future-focused advice          the elimination of paper from their
                                                                                               goal is to make file management       Increasingly practices aren’t relying      and services that go beyond tax         three offices. Now Dave’s team can
                                                                                               less boring.                          on one single software vendor              compliance.                             collaborate more effectively and
                                                                                                                                     for their business, and Xero HQ          • Simplify – Apps that work               keep track of key data.
                                                                                                                                     acknowledges this.                         together will streamline your
Seven years after Xero first talked about the Modern                                                                                                                            processes, simplifying many             Read TaxAssist’s full case study at
                                                                                                                                     Benefits of the Modern Practice            tasks. The subscription models          www.suitefiles.com/customers.
Practice, the concept is now a reality for many                                                                                      concept                                    for many cloud apps will also

businesses. What does it mean to be a Modern Practice
                                                                                                                                                                                simplify your finances, often           What next?
                                                                                                                                     Since its early days Xero have             allowing you to ditch expensive

and why is 2018 the best time to level up?                                                                                           stated that they’ll only ever focus
                                                                                                                                     on creating great accounting
                                                                                                                                                                                servers and reduce overall IT
                                                                                                                                                                                costs.
                                                                                                                                                                                                                        The Modern Practice is great in
                                                                                                                                                                                                                        theory, but how do you go about
                                                                                                                                     software. But accountants                • Access – Work doesn’t just take         finding the right apps and take

                  T    he beginning of the Modern
                       Practice
                                                      your practice. Xero chose a handful
                                                      of early add-on partners (including
                                                                                             Cloud apps are more sophisticated
                                                                                             and offer better integrations,
                                                                                                                                     need more – they need HR, file
                                                                                                                                     management, marketing, etc.
                                                                                                                                                                                place in an office anymore.
                                                                                                                                                                                It happens on the road, at
                                                                                                                                                                                                                        steps towards transforming
                                                                                                                                                                                                                        your business? Here are
                                                      SuiteFiles!) and launched the          making them competitive                                                            conferences, with our clients.          4 tips:
                                                                                                                                                                                                                                                    “Just like the best
                Way back in 2010, Xero started        Modern Practice.                       alternatives to legacy desktop          This is where the Modern Practice          Cloud apps give you access to
                                                                                                                                                                                                                                                  candy stores, working
                talking about an idea called the                                             software. Being a ‘Modern Practice’     idea comes in. To help businesses          your data when you need it and          1. Do a business
                ‘Modern Practice.’ They even had      Making the Modern Practice a           was possible seven years ago, and       choose the best apps for them, Xero        offers greater flexibility around          audit – Where
                                                                                                                                                                                                                                                     with cloud apps
                a landing page for it, which is how   reality                                early adopters benefitted from it,      have provided an app marketplace           how and where you work.                    are the                  allows you to pick
                you know a technology company is                                             but now it’s track record is proven –   where you can filter solutions, plus                                                  gaps and               and mix the tools that
                serious about something.              Ahead of its time (a habit with        practices that innovate see greater     a recommended stack of apps for          How UK-based TaxAssist                       opportunities in         meet your specific
                                                      Xero), the Modern Practice concept     growth and efficiency gains.            Xero HQ.                                 Accountants simplified their                 your business? Is          requirements”
                Shocked by the out dated ways         petered out after a couple of years.                                                                                    practice                                     there an area that
                that accountants were still running   Not quite dead in the water, but for   Introducing Xero HQ                     So, why modernise? Why phase                                                          you need particular
                their practices, they proposed the    many businesses who were new                                                   out desktop software that does           Simplicity is what Dave Forrester            help in, maybe in financial
                ‘Modern Practice’ as an easy way to   to cloud anything, it was too big a    Xero have revived the Modern            everything for a suite of light-weight   wanted for his TaxAssist                     reporting?
                level up your business’ technology    leap.                                  Practice concept with the               cloud apps that do one thing, but        Accountants franchises in Keighley,       2. Plan your priorities – Know what’s
                and processes without the need for                                           introduction of Xero HQ – a live        often one thing really well?             Ilkley and Bingley in Yorkshire. With        on your list of ‘must-haves’ when
                software expertise or lots of time.   Fast forward to 2018 and it’s a        dashboard for your business.                                                     an IT set-up that was expensive,             looking for software solutions.
                In practice, the concept revolves     completely different ball game. Xero   Xero HQ brings together your            • Choice – Your practice is different    complex and increasingly                     Base this list on tasks that you
                around the use of an eco-system       now has over 600 add-on partners       business data not only from Xero,         to everyone else’s. Just like the      incompatible, Dave knew they                 find painful and are a priority,
                of apps to modernise and improve      who have grown with the company.       but also from other integrated            best candy stores, working with        needed to make a change.                     rather than on features that you
                                                                                                                                       cloud apps allows you to pick                                                       think you need to have.
                                                                                                                                       and mix the tools that meet your       Dave and the team decided to move         3. Do your research – Xero have
                                                                                                                                       specific requirements.                 to the cloud and implemented                 made research easier with their
                                                                                                                                     • Growth – Getting the right tools       software solutions, like Xero, Office        app add-on marketplace. Also
                                                                                                                                       not only empowers you to work          365 and SuiteFiles.                          venture out to talk to other
                                                                                                                                       better, but it also frees up your                                                   businesses, read case studies
                                                                                                                                       time to focus on your clients.         “The cloud simplifies our                    and ask for references from
                                                                                                                                       Automation and real-time               operations and Saas (Software-as-            software providers.
                                                                                                                                       visibility of your data will allow     a-service) gives us a clear monthly       4. Talk to a cloud integrator –
                                                                                                                                       you to unlock insights in your         cost.”                                       Cloud integrators specialise in
                                                                                                                                       business that may have been                                                         implementing software solutions
                                                                                                                                       inaccessible before.                   Not only have TaxAssist saved                and integrating apps. They’re
                                                                                                                                     • Attract – Not only can you             money by removing their aging                great people to talk to about the
                                                                                                                                       access and unlock your business        server and reduced their IT costs,           best way to choose apps for your
                                                                                                                                       data, but you can do it for your       but they’ve also seen marked                 business.
                                                                                                                                       clients as well. This allows you       improvements in productivity and

14 / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com      Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                    Follow us on Twitter: @tyrrellandco            Issue 14 / 15
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Interview                                                                                                                                                                                                                                    Interview

                                                                                                                                 XU:         It’s great to be joined
                                                                                                                                             by David Tuck, Founder
                                                                                                                                 and CEO of Chaser, can you tell us a
                                                                                                                                                                            It’s a product of us being called
                                                                                                                                                                            Chaser; people think we just chase.
                                                                                                                                                                            Absolutely we chase, but we also
                                                                                                                                                                                                                        having the best developed API and
                                                                                                                                                                                                                        app ecosystem. When we looked
                                                                                                                                                                                                                        at it we felt that we had the ability
                                                                                                                                 bit about chaser?                          log; not just the outgoing chasers          with Xero to build a really seamless
                                                                                                                                                                            we send but all the communication           integration, to effectively be one

                                                                                                                                 DT:          Chaser is a platform
                                                                                                                                              to transform how a
                                                                                                                                 business carries out their credit
                                                                                                                                                                            that goes back and forth. That’s
                                                                                                                                                                            an essential component of credit
                                                                                                                                                                            control and having watertight
                                                                                                                                                                                                                        system between Xero and Chaser.
                                                                                                                                                                                                                        To this day I am incredibly proud
                                                                                                                                                                                                                        of the user experience that we
                                                                                                                                 control. There are three interrelated      information of what’s been said by          deliver in that perspective. It gave
                                                                                                                                 strands to that. First off is our          who, at which points in time.               us the ability to take the fantastic
                                                                                                                                 chasing automation which is                                                            accounting system and invoicing
                                                                                                                                 helping businesses automate
                                                                                                                                 what we call our 3 P’s; ‘the polite
                                                                                                                                 persistence that pays’, but all
                                                                                                                                                                            XU:           Chaser is an incredible
                                                                                                                                                                                          cloud-based software.
                                                                                                                                                                            What is the story of chaser, where
                                                                                                                                                                                                                        functionality of Xero, and provide
                                                                                                                                                                                                                        their customers and accounting
                                                                                                                                                                                                                        partners with a platform to deliver
                                                                                                                                 while preserving the all important         did the idea come from and how              best in class credit control.
                                                                                                                                 human touch. That is really                long ago was it? And then how
                                                                                                                                 central to our automation. There
                                                                                                                                 is a huge potential false economy
                                                                                                                                 with automation whereby you
                                                                                                                                                                            did you go from an accountant, to
                                                                                                                                                                            financial director, to app owner/
                                                                                                                                                                            creator?
                                                                                                                                                                                                                        XU:         It’s been nearly 3 years
                                                                                                                                                                                                                                    since you introduced
                                                                                                                                                                                                                        Sir Chasealot and I hear that the
                                                                                                                                 save yourself time from having                                                         baton has been passed to Brad
                                                                                                                                 to chase manually, but if it looks
                                                                                                                                 and feels clearly automated then
                                                                                                                                 it’s ineffectual in terms of bringing
                                                                                                                                                                            DT:          We are 3 and a half years
                                                                                                                                                                                         old. We launched in
                                                                                                                                                                            August 2014. We are really a classic
                                                                                                                                                                                                                        Ewin. How did the idea for this
                                                                                                                                                                                                                        marketing plan come along?

                                                                                                                                 about the desired result of getting
                                                                                                                                 your invoices paid. With Chaser
                                                                                                                                 it’s the best of both worlds; saving
                                                                                                                                                                            ‘scratch your own itch’ story. After
                                                                                                                                                                            graduating, I did my ACA and CTA
                                                                                                                                                                            accounting qualifications in practice
                                                                                                                                                                                                                        DT:          The Xero community’s
                                                                                                                                                                                                                                     invoice-chasing knight in
                                                                                                                                                                                                                        shining armour! Sir Chasealot was
                                                                                                                                 yourself the time of having to chase       and then moved into industry.               born at Xerocon London 2015. That
                                                                                                                                 manually but preserving the human          Firstly in FMCG with Fever Tree, the        was our first Xerocon as exhibitors.
                                                                                                                                 touch so that you get the cash in          premier mixer drinks company, and           Truth be told, I wish I knew how
                                                                                                                                 the door as soon as possible.              then heading up finance teams               we came up with it; I think it was
                                                                                                                                                                            in a couple of tech companies               one of those serendipitous creative
                                                                                                                                 The second element of Chaser is            after that. Fever Tree and the tech         light bulb moments. We had been
                                                                                                                                 our the credit control CRM. This           companies all sold on payment               to one Xerocon as an attendee, and
                                                                                                                                 is the way we log and provide              terms. It was clear to me that there        to the Xero stand at Accountex in
                                                                                                                                 our users with a record of all of          had to be a better way of carrying          2014, and a host of other smaller
                                                                                                                                 the credit control communication           out the pain which is credit control.       Xero events prior to February 2015
                                                                                                                                 that’s gone back and forth between         It was latterly that I got the chance       when Xerocon London was. It felt
                                                                                                                                 them and their customers, all              to work with cloud accounting               like something that would really
                                                                                                                                 of this automatically. So, when            and discovered, what was at that            resonate with that focused-yet-fun
                                                                                                                                 they’re making a telephone call to         time the nascent, app ecosystem.            atmosphere in the Xero ecosystem.
                                                                                                                                 chase up an invoice that the email         Working in tech, I also got to teach        It was a bit of a gamble but one I
                                                                                                                                 automation requires an escalation          myself some computer science. I             like to think has really paid off.
                                                                                                                                 from, they no longer have to               did a couple of massive open online
                                                                                                                                 spend their time routing through
                                                                                                                                 their inbox or sent items to piece
                                                                                                                                 it all together. They have all that
                                                                                                                                                                            courses; a bit of Codecademy and
                                                                                                                                                                            a Udacity intro to computer science
                                                                                                                                                                            course. I guess, as they say, the rest
                                                                                                                                                                                                                        XU:
                                                                                                                                                                                                                        Australia?
                                                                                                                                                                                                                                     Am I right in thinking
                                                                                                                                                                                                                                     he once made it to

                                                                                                                                 information in Chaser.                     is history! Everything just sort of

                                                                                                                                 Then, thirdly, it’s the insights. These
                                                                                                                                                                            crystallized in my mind in thinking
                                                                                                                                                                            there is a better way that credit           DT:       He did Indeed! In August
                                                                                                                                                                                                                                  2015, Sir Chasealot

                                   Q&A
                                                                                                                                 are about how different customers          control can be carried out. I felt that     graced Xerocon Melbourne with his
                                                                                                                                 are paying our users, so they can          intense pull to go off and build it.        presence.
                                                                                                                                 know who their good and bad
                                                                                                                                 paying customers are. They can
                                                                                                                                 then tailor that use of automation
                                                                                                                                 accordingly to help them achieve
                                                                                                                                                                            XU:         Can you briefly explain
                                                                                                                                                                                        how Chaser integrates
                                                                                                                                                                            with Xero. Why did you integrate,
                                                                                                                                                                                                                        XU:          How effective has
                                                                                                                                                                                                                                     social media been in
                                                                                                                                                                                                                        Chasers life span? Has it increased
                                                                                                                                 the very best credit control results.      and what value does it bring to your        your Chaser community?
                                                                                                                                                                            company and your customers?

                                                                                                                                 XU:
                                                                                                                                 fairly new?
                                                                                                                                                I didn’t know about
                                                                                                                                                the CRM side of it, is it
                                                                                                                                                                            DT:         We’ve been integrated
                                                                                                                                                                                        with Xero since day
                                                                                                                                                                                                                        DT:         It’s been fantastic from
                                                                                                                                                                                                                                    a very early stage,
                                                                                                                                                                                                                        particularly on Twitter. Also, on
                                                                                                                                                                            one; they were our first integration.       Linkedin and on Facebook but to a
            David Tuck, founder and CEO, Chaser                                                                                  DT:           No, it’s been there
                                                                                                                                               since the beginning.
                                                                                                                                                                            That was a product of seeing Xero’s
                                                                                                                                                                            fantastic position in the market,
                                                                                                                                                                                                                        slightly lesser degree than Twitter.
                                                                                                                                                                                                                        The Xero Partner Community is

16 / Issue 14          XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com   Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                        Follow us on Twitter: @tyrrellandco        Issue 14 / 17
Interview                                                                                                                                                                                                                                             Interview

                incredibly active on Twitter. It was
                a great way for us to get the word
                out initially, and to raise awareness
                                                           time exhibiting with our own stand
                                                           which we are really excited about.
                                                           We’ve always prided ourselves on
                                                                                                    apps and what challenges have you
                                                                                                    face with marketing and promoting
                                                                                                    in the competitive industry?
                                                                                                                                           know and what we will always not
                                                                                                                                           know is just huge. So, people who
                                                                                                                                           have the humility to accept that,
                                                                                                                                                                                    DT:          We launched at almost
                                                                                                                                                                                                 exactly the same time.
                                                                                                                                                                                    In fact, we launched Chaser in
                                                                                                                                                                                                                               team saying don’t sell anymore
                                                                                                                                                                                                                               to this customer. You can take
                                                                                                                                                                                                                               urgent action if you need to get
                about us as a platform around the          making a big bang with the events                                               the eagerness to embrace the             conjunction with featuring in the          that customer down below their
                time that we launched and in the
                immediate aftermath of coming
                to market. Now it’s a great way of
                                                           that we exhibit at. For example,
                                                           back in October last year at Xerocon
                                                           we launched Debtor Daze; the
                                                                                                    DT:          What I’d say makes us
                                                                                                                 stand out is nothing
                                                                                                    more, nothing less than our focus.
                                                                                                                                           opportunity that doing this work
                                                                                                                                           provides to learn. That couldn’t
                                                                                                                                           be more important in terms of the
                                                                                                                                                                                    first issue, back in August 2014,
                                                                                                                                                                                    and contributed to the original
                                                                                                                                                                                    crowdfunding campaign. When
                                                                                                                                                                                                                               credit limit if they are approaching
                                                                                                                                                                                                                               it or if they have exceeded it. That’s
                                                                                                                                                                                                                               something we’re really excited
                keeping in touch with what’s going         world’s first ever accounting-           We are laser focused. We do our        mindset that they come into the          I look back, we’ve made a lot of           about and the feedback on that has
                on in the industry and keeping             themed craft ale. I’m afraid I can’t     one thing really well. There is        team with, so that’s definitely key to   mistakes over the last three and a         been brilliant.
                people aware of what we are doing.         give any spoilers about what we          so much stuff we choose not to         us as a team.                            half years, but that was a fantastic
                I think we (hopefully) have good           have planned for Accountex, but I        do because we don’t believe we                                                  decision on our part because it’s          Across the rest of 2018, the area we
                awareness on social media, which
                is fantastic given the level of activity
                within the community. It’s a great
                                                           definitely encourage everyone to
                                                           watch this space.
                                                                                                    can be the best at that, take the
                                                                                                    forecasting space for example.
                                                                                                    We know we are in the business
                                                                                                                                           XU:           So then what does a
                                                                                                                                                         typical day at work
                                                                                                                                           look like for you to run and organise
                                                                                                                                                                                    been a brilliant partnership and
                                                                                                                                                                                    platform for us.
                                                                                                                                                                                                                               are really excited about is more and
                                                                                                                                                                                                                               more insights about the different
                                                                                                                                                                                                                               ways your customers are paying
                opportunity for us to share what’s
                going on as we continue to develop.        XU:          It would be great if
                                                                        you could tell us what
                                                                                                    of credit control and we are
                                                                                                    relentlessly focused and passionate
                                                                                                                                           Chaser?                                  It’s been brilliant to see the
                                                                                                                                                                                    magazine, the publication go from
                                                                                                                                                                                                                               you, and practically suggesting
                                                                                                                                                                                                                               the actions you should take off

                XU:         When you’re not busy
                            running Chaser, what
                                                           outsourcing credit control is and
                                                           how will it help companies?
                                                                                                    about doing that. I think you see
                                                                                                    that reflected all the way from
                                                                                                    our website, product experience,
                                                                                                                                           DT:          We have remote team
                                                                                                                                                        members, so we have
                                                                                                                                           daily team stand up at 9:30am
                                                                                                                                                                                    strength across different mediums
                                                                                                                                                                                    as well. For us, you talk about an
                                                                                                                                                                                    engaged audience; people reading
                                                                                                                                                                                                                               the basis of that information. Then
                                                                                                                                                                                                                               combining that with great flexibility
                                                                                                                                                                                                                               within Chaser as a product to chase
                can we find you doing in your spare
                time?                                      DT:         This is an incredibly
                                                                       exciting industry
                                                           development. Outsourced credit
                                                                                                    customer and partner relationships
                                                                                                    and the quality of the support we
                                                                                                    deliver. If you look at our reviews
                                                                                                                                           where we run through our goals for
                                                                                                                                           the day and any roadblocks. That’s
                                                                                                                                           really important so that we have
                                                                                                                                                                                    around Xero, around the app
                                                                                                                                                                                    ecosystem; it’s brilliant.
                                                                                                                                                                                                                               different groups of customers in
                                                                                                                                                                                                                               different ways. So, harvesting
                                                                                                                                                                                                                               and surfacing those insights to

                DT:        I have one year old
                           twin boys and I’ve just
                bought a water rowing machine at
                                                           control is an extension to the
                                                           virtual finance function for clients
                                                           who sell on payment terms. It’s
                                                                                                    on the Xero App Marketplace,
                                                                                                    it’s a huge source of pride for me
                                                                                                    the number of times the quality
                                                                                                                                           the ability to interact as a team at
                                                                                                                                           least once a day, face-to-face. Once
                                                                                                                                           a week we do lunch-and-learn as a
                                                                                                                                                                                    XU:            Chaser is a successful
                                                                                                                                                                                                   growing company, so to
                                                                                                                                                                                    finish off, is there a new feature to
                                                                                                                                                                                                                               our users, along with rules based
                                                                                                                                                                                                                               assignment to different schedules
                                                                                                                                                                                                                               that best suit the different
                home in an attempt to stay healthy.        underpinned by cloud credit control      and passion of our support gets        team. Someone will host lunch and        Chaser or any developments we will         customers given; how well or how
                In any other time I love to read.          software, meaning the accountant         mentioned and how much people          we will grab lunch together, again       see this year that you can tell our        badly they are paying their invoices.
                Over the past year, I’ve discovered        and bookkeeper can offer the             enjoy working with us.                 dialing in to a video call remotely.     readers?
                audio books with Audible and               service profitably in a way that’s                                              One of the team will present on
                podcasts have been really good for
                me.
                                                           just never been possible before.
                                                           This is incredibly exciting because
                                                           this means that true credit control
                                                                                                    You’re right that there’s always
                                                                                                    going to be that challenge of
                                                                                                    marketing and promoting yourself
                                                                                                                                           something that they are interested
                                                                                                                                           in, that they think the rest of the
                                                                                                                                           team will find interesting and useful
                                                                                                                                                                                    DT:          Absolutely. We just
                                                                                                                                                                                                 released our new
                                                                                                                                                                                    thresholds functionality, which

                XU:         Accountex is a big
                            event within the
                accountancy community, and I
                                                           expertise is available to SME’s who
                                                           don’t have a other finance team and
                                                           therefore have never been able to
                                                                                                    within a competitive industry.
                                                                                                    Paul Graham, the founder of Y
                                                                                                    Combinator, says ‘the only way to
                                                                                                                                           to learn from.

                                                                                                                                           Aside from that, there really is no
                                                                                                                                                                                    is the ability to set risk limits for
                                                                                                                                                                                    different customers and then get
                                                                                                                                                                                    notified about them. For example,
                would imagine it’s an important            access that credit control expertise.    avoid competition is to avoid good     typical day. The biggest challenge       setting credit limits for different
                event for you and your company,            As businesses they are now               ideas’. I think there’s abundant       is identifying what the most             customers so you get notified when
                but what value does Accountex add          able to do so. So it’s a fantastic,      truth in that. We recognise we’ll      important thing is and ensuring          there are approaching that credit
                to Chaser and your customers?              almost democratisation of credit         never be done and we will always       that I, and the rest of our team, are    limit, or they pass that credit limit.
                                                           control that we are really excited       have a huge amount to learn. But I     spending the maximum amount of           If as a company you have credit

                DT:         For us it’s just a fantastic
                            opportunity, alongside
                                                           about playing a part in, within our
                                                           industry.
                                                                                                    think we have a lot of reasons to be
                                                                                                    confident that we’re the recognised
                                                                                                                                           time working towards that.               insurance, that credit insurance
                                                                                                                                                                                    will be invalidated if you pass your
                Xerocon, to engage with the partner
                community all in one place and at
                that scale. It’s also a great place        XU:           Following on from that,
                                                                         how big do you feel this
                                                                                                    market leader in our space. For
                                                                                                    example, it was brilliant to win the
                                                                                                    Xero App Partner of the Year award
                                                                                                                                           XU:         You’ve been with us
                                                                                                                                                       since our first issue,
                                                                                                                                           how has working with XU magazine
                                                                                                                                                                                    credit limit. It couldn’t be more
                                                                                                                                                                                    important that you stay abreast of
                                                                                                                                                                                    that. With the new functionality,
                for us to communicate what we are          will be in the future?                   in 2016. Then last year winning the    benefited your company?                  you can communicate to the sales
                up to, but far more importantly,                                                    AccountingWEB Cloud App of the
                to meet with and learn from our
                partners about what they’re up to          DT:         Huge really. We see
                                                                       it as becoming table
                                                                                                    year against GoCardless, Stripe
                                                                                                    and iZettle, who are just fantastic

                                                                                                                                                                                                                    W
                and focusing on. So, it’s a fantastic      stakes as part as the virtual finance    leaders within their own respective

                                                                                                                                                                                                           NE
                opportunity from an engagement             function for those clients who           categories.

                                                                                                                                                                                                                                 GIFT
                perspective for us.                        sell on payment terms. It will be
                                                           the new paradigm. There will be
                                                                                                    XU:          Your team seem to

                                                                                                                                                                                                                                 AID
                XU:         Accountex is the UK’s
                            largest exhibition
                and conference dedicated
                                                           that expectation that this is how
                                                           credit control gets done for those
                                                           businesses who don’t have an in-
                                                                                                                 have come from a
                                                                                                    variety of jobs and backgrounds
                                                                                                    and you have created such a young       CRM & Donor
                to accountancy & finance                   house finance team, which in terms       and vibrant working team. What’s        Management for Charities
                professionals, Are you excited to be       of the overall business population       the key to success in this?
                                                                                                                                            Manage Donations, receipts, HMRC claims, rosters
                attending? What exciting stuff do          is the huge majority. This will be the
                                                                                                                                            Store Names, address, notes
                you have planned for Accountex?            de facto way it gets done.
                                                                                                    DT:       I’ve definitely learnt
                                                                                                              over time, hiring for         Connect People, groups, communicate                                                                w w w. i n f o o d l e . c o m
                DT:         We are really excited to
                            be going. This is our first    XU:          What makes Chaser
                                                                        stand out from other
                                                                                                    eagerness to learn because the
                                                                                                    sheer tonnage of what we don’t
                                                                                                                                            Track Assets, donor profile, attendance                                          NZ +64 7 579 3085 USA +1 415 231 0023 UK+44 (0)161 738 1437

18 / Issue 14           XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com            Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)                     Follow us on Twitter: @tyrrellandco         Issue 14 / 19
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20 / Issue 14             XU Magazine - the independent magazine for Xero users, by Xero users. Find us online at: xumagazine.com              Brought to you by Tyrrell & Company (tyrrellandcompany.co.uk)     Follow us on Twitter: @tyrrellandco   Issue 14 / 21
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