WE ARE FRANCHISING FINAL PROGRAM - International Franchise Association
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TOGETHER
WE
ARE
FRANCHISING
FINAL PROGRAM
CONVENTIONBUILD YOUR BUSINESS
BY ATTENDING IFA’S 2018 EVENTS
FRANCHISE DEVELOPMENT
LEGAL SYMPOSIUM IBA/IFA JOINT CONFERENCE SEMINARS
MAY 6-8 MAY 8-9
MAY 16 // MINNEAPOLIS, MN
WASHINGTON, DC WASHINGTON, DC
SEPTEMBER 13 // TAMPA, FL
Practical real-world programming addresses the Discover what legal and regulatory issues are facing Participate in an exchange of information with
latest business and franchise law developments franchisors around the world at this conference franchise development experts revealing tips for
by knowledgeable franchise law practitioners and developed by IFA and the International Bar building your franchise brand. These seminars
franchise executives. Earn valuable CLE credits Association’s International Franchising Committee. will feature presentations about sales trends,
by attending. roundtables, workshops, a mystery shopping
segment and problem-solving sessions with
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strategies to take back to your franchise. W
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INTERNATIONAL FRANCHISE ACTION
OPERATIONS SUMMIT
FRANCHISE EXPO NETWORK ANNUAL MEETING SEPTEMBER 12
MAY 31-JUNE 2 SEPTEMBER 5-7 TAMPA, FL
NEW YORK, NY WASHINGTON, DC
Co-hosted with MFV Expositions, the International Protect, promote and enhance franchising. Meet in Attend this all-new IFA event that is focused on
Franchise Expo brings together hundreds of our nation’s capital for a gathering of IFA members Operational Excellence for Sustained Growth.
franchise concepts and thousands of qualified to network with your members of Congress during You’ll learn about driving unit-level economics,
prospects from across the United States and more IFA’s most important advocacy event. Franchisee- maintaining brand standards, using technology for
than 80 countries. specific educational programming and IFA coaching franchisees for success, training tools and
leadership meetings will also be held. more ways to reduce turnover and build a network
of profitable franchisees.
FRANTECH: FRANCHISE
FRANCHISE EXPO MIDWEST FRANCHISE EXPO WEST
SEPTEMBER 14-15 INNOVATION CONFERENCE NOVEMBER 1-3
ROSEMONT, IL OCTOBER 18-19 LOS ANGELES, CA
AUSTIN, TX
Join thousands of entrepreneurs and future This new and improved event, for franchise Co-hosted by MFV Expositions, Franchise Expo
business owners at Franchise Expo Midwest, the development, operations and marketing West brings together franchise concepts and
largest franchise expo in the mid-western United professionals, will focus on unlocking solutions to qualified prospects to the largest franchise expo in
States. Meet face-to-face with over 100 proven implement innovations that are making an impact the western United States.
franchise opportunities, full-time and part-time, in on the future of franchising.
every industry, at every investment level.
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EMERGING FRANCHISOR IFA ANNUAL LEN OU
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CONFERENCE CONVENTION RS!
NOVEMBER 7-9 FEBRUARY 24-27, 2019
MIAMI, FL LAS VEGAS, NV
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attend. You’ll leave with valuable information and
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FRWelcome to Phoenix! Thank you for joining us at IFA 2018 — IFA’s 58th Annual Convention.
We’re excited for franchise professionals to come together for another can’t-miss event. We have
a tremendous show lined up with cutting-edge programming and networking events designed for
franchisors, franchisees and our supplier partners.
Over the next few days, you’ll learn insights from the “Brandfather of Hollywood” and founder
of CAVU Venture Partners Rohan Oza, who you may recognize as a Guest Shark on ABC’s
“Shark Tank.” He’s built brands such as Smartwater, Vitaminwater, popchips, Vita-Coco and Bai
Beverages into billion dollar enterprises. We are also thrilled to bring the audience together in a
unique learning platform that will not only provide great take-away value, but will be extremely
entertaining – a presentation from The Music Paradigm. Under the leadership of Maestro Roger
Nierenberg, exercises between conductor and musicians demonstrate leadership lessons that
Shelly Sun speak to the importance of teamwork, responsibility, effectiveness, and unity in any type of
organization. On Tuesday, Daymond John will take the stage. Daymond is the founder of FUBU,
star of “Shark Tank”, and as a serial entrepreneur, you won’t want to miss what he has to say to
aspiring business owners as a guest judge for the NextGen in Franchising Global Competition. Also
on Tuesday, hear about transformational ideas, innovations in franchise development and how to
build future leaders during our new “Big Ideas in 15 Minutes” session with presentations from high
energy franchisors.
It’s easy to customize your schedule for IFA 2018. Download the event app, “IFA Connect,” to
create your own agenda by searching for categories based on your profession, such as Marketing,
Development, Operators, etc. Tap the star graphic on the sessions you would like to attend and
they will be added to your schedule in the app. You can also view personalized agendas on
franchise.org/convention under the “Agenda” tab.
Plan to spend time in our Exhibit Hall and learn from more than 300 supplier companies about
Robert Cresanti the state-of-the-art products and services they can offer your franchise to help it operate more
successfully in the future. In addition, you will not want to miss “The Buzz” on Saturday evening
where you can say hello to friends and colleagues while making new contacts to kick off the
Convention. This year’s franchise party of the year, “The Bash”, will take place at The Duce, once
featured on “Diners, Drive-Ins and Dives”, on Monday evening and is the perfect setting for an
evening of fun!
Emerging brands are encouraged to stay and participate in our second annual post-convention
Emerging Franchisor Bootcamp on Tuesday afternoon where expert franchise leaders will serve as
mentors sharing their war stories and lessons learned to help this growing segment of our industry
succeed.
We would like to offer our gratitude to the IFA Convention Committee for creating an outstanding
conference program and express our heartfelt appreciation to all of the sponsors that help to make
this the best industry event that franchise professionals can attend. If we, or the IFA staff, can do
anything to enhance your experience here, please let us know.
We look forward to charting the future of franchising, together!
Shelly Sun, CFE Robert Cresanti, CFE
CEO & Founder President and CEO
BrightStar Franchising, LLC International Franchise Association
IFA Chair of the Board
Convention Committee Chair
Download the convention mobile app by searching IFA Connect in your app store 12 #IFA2018 // Stay connected: @Franchising411
Table of Contents
Future IFA Events....................................Inside cover
Sponsors...................................................................4
General Information...................................................6
IFA Past Chairs........................................................10
2018 IFA Convention Committee.............................10
Schedule-At-A-Glance............................................11
SCHEDULE OF EVENTS
Friday, February 9...................................................13
Saturday, February 10.............................................15
Sunday, February 11...............................................19
Monday, February 12..............................................41
Tuesday, February 13.............................................53
Phoenix Convention Center Floor Plans..................59
Sheraton Grand Phoenix Floor Plans......................64
EXHIBITS
Exhibitors by Booth Number...................................66
Exhibits Floor Plan...................................................68
Exhibitor Directory by Company Name...................69
Exhibitors by Industry..............................................95
Download the convention mobile app by searching IFA Connect in your app store 3Convention Sponsors IFA expresses our sincere thanks and appreciation to the industry leaders who have partnered with us for our 58th Annual Convention. Their generosity and enthusiastic support allows us to provide the highest caliber speakers and first-class networking opportunities for the benefit of all convention attendees. This year, the International Franchise Association would like to extend a special thanks to these companies who are recognized leaders within the franchising community. 4 #IFA2018 // Stay connected: @Franchising411
Download the convention mobile app by searching IFA Connect in your app store 5
General Information
Registration Desk & Lounge Information The Exhibit Hall will be open Monday for optional
IFA’s Registration Desk is located in the lobby outside networking from 9:00 am – 11:45 am and from
North Halls 5-6 of the Phoenix Convention Center. Our 1:15 pm – 5:15 pm.
hours of operation are listed below.
EXHIBITS DISMANTLE
Saturday, February 10 7:00 am – 7:30 pm Monday, February 12 7:15 pm – 10:00 pm
Sunday, February 11 7:00 am – 7:00 pm Tuesday, February 13 8:00 am – 11:00 am
Monday, February 12 7:00 am – 6:00 pm
Tuesday, February 13 7:30 am – 12:00 pm Don’t miss your chance to win exciting door prizes
in the exhibit hall! Drawings will be held during our
Visit the Registration Lounge beginning Saturday morning official exhibit hall time periods, each valued at $1,000.
for refreshments, to visit with friends or to simply relax You must be present to win. To enter, fully-registered
between sessions. We will also have cell phone charging convention attendees should simply drop their business
stations and interactive kiosks to help you find your card in the raffle drum set up in the exhibit hall’s centrally
way around the convention center and review the full located food service area.
schedule.
Exhibit Hall Door Prizes Sponsored by:
Purchase Session Presentations
Stop by the Playback Now desk in our registration IFA BOOTH (#339)
area to purchase audio-recordings of sessions offered Please visit with the IFA staff during official exhibit hall
during the convention that are synced with PowerPoint hours to learn about the latest resources and services
presentations. Audio-recordings and PowerPoints will be the association offers to members of the franchising
made available via an online library and on a flash drive. community including VetFran, FranPAC, the Franchise
You can also purchase session recordings online at Action Network (FAN), Franchising Gives Back,
PlaybackIFA.com. NextGen in Franchising and more! Copies of various
IFA publications including Franchising World and our
Exhibits Franchise Opportunities Guide will be on display. Learn
Our 2018 Exhibits are located in North Halls 5-6 in the more about IFA’s 2018 events and how you can propel
Phoenix Convention Center. By visiting our exhibits, you your franchise forward. For more information about IFA,
will have the opportunity to explore new developments visit us online at www.franchise.org.
in all facets of the franchise world including exciting
displays, demonstrations, technology, products and Scavenger Hunt Participants include:
services, as well as initiate valuable business contacts,
make new acquaintances and renew friendships. The
exhibit hall will also offer tables where like-minded
attendees can sit and chat with each other. These tables
will be offered during all exhibit hall hours and designed
by track/focus area.
EXHIBITOR SET-UP
Saturday, February 10 8:00 am – 5:00 pm Download the IFA Convention mobile app and visit these
Sunday, February 11 8:00 am – 3:00 pm participating exhibitors to receive their code that enters
you to win a three-night stay at Ojai Valley Inn & Spa in
EXHIBIT HALL HOURS Ojai, California!
Sunday, February 11 4:30 pm – 8:00 pm
Monday, February 12 7:30 am – 9:00 am
Monday, February 12 11:45 am – 1:15 pm
Monday, February 12 5:15 pm – 7:15 pm
6 #IFA2018 // Stay connected: @Franchising411Badges & Tickets The mobile app will also be utilized to complete
Badge colors designate IFA Franchisor, Supplier, educational session reviews and the exhibit hall
Franchisee Members and Non-Members. scavenger hunt.
The orange bar designates Franchisor Members. There is no cost to download the IFA
The green bar designates Supplier Members. Convention app. For iPhone, iPad and
The blue bar designates Franchisee Members. Android users, visit the App Store or Google
The purple bar designates Non-Members. Play and search “IFA Connect”. All other
smartphone users can access the App
Your convention badge is your passport to General scanning this QR code.
Sessions, the Exhibit Hall and Educational Sessions. Door
monitors will be checking for badges. IFA has authorized Media Booth
security officers serving the convention to deny access to
anyone not wearing their badge. The back of your badge Sponsor by:
contains our easy-to-reference schedule-at-a-glance, so
be sure to keep it with you at all times. Join us in the “IFA LIVE” News Room for onsite interviews
and reports, straight from the floor of the Annual
Convention Badge Lanyards Co-Sponsored by: Convention! We’ll feature interviews from attendees,
speakers and IFA leadership about their experiences at
Convention and what they are looking forward to during
this annual event. Stop by to check it out, located near
registration in the North Building, Hall 5-6 lobby by the
If you would like to purchase additional tickets to any Expo Hall. Make sure to follow us on Facebook Live too!
of the food & beverage events, please visit the onsite
registration desk. Facilities/Meeting Rooms
Most convention events will take place at the Phoenix
The Schedule-At-A-Glance Sponsored by: Convention Center with a few events scheduled to take
place at the Sheraton Grand Phoenix. Individual listings
Dress for specific locations and times for all sessions are also
Business casual attire is appropriate for all Convention outlined throughout the pages of this book. For the
events. Please keep in mind that meeting rooms tend to Phoenix Convention Center floor plans, please see page
be cool, so you may be more comfortable with a jacket. 59. For the Sheraton Grand Phoenix floor plans, please
Jeans are discouraged except during exhibit hall set up see page 64.
and dismantle. Moderators and speakers should dress in
business attire for their presentations. Seating for general sessions and educational sessions
is on a first-come, first-served basis, and is limited to
Stay Connected with Complimentary WiFi & Our safe room-size capacity for each individual function. If
Convention App a session is particularly important to you, we advise that
Complimentary WiFi access is available to Convention you arrive early to ensure a seat.
attendees throughout the Phoenix Convention Center
(with the exception of the exhibit hall). To log on, search Breakout Sessions
for the “IFA2018” wireless network name on your mobile There will be 15 concurrent educational sessions
device or tablet and once you connect, use password offered on Sunday and 14 sessions on Monday during
“franchising” Convention. We have divided the sessions by track and
noted under each session the system size relevancy. We
Download our free Convention app today! By doing so, have 6 sessions that will repeat from Sunday to Monday.
you’ll have 24-hour access to: We hope this helps you plan out which sessions you
want to attend and make the most out of your time at
• Schedule of Events – You Can Create Your Own Convention. Repeat sessions are noted on the schedule
Calendar Too! at a glance page (page 11) with double asterisks (**).
• 250+ Exhibitors and the Exhibit Hall Floor Plan Repeat sessions include:
• Sessions Listed by Track
• Speakers Information and PowerPoint Presentations • Beyond Validation: Using Franchisee Satisfaction Data
• Special Alerts, Reminders and More! to Build a Stronger Brand
Download the convention mobile app by searching IFA Connect in your app store 7• Communicating Big Change in Your Franchise System Gary Goerke, CEO, Clarity Voice
• Creating a Positive Culture: Vision Statements, Core Nina Greene, Partner, Genovese Joblove & Battista, P.A.
Values: How Do You Establish and Maintain as Your Bailey Hewitt, Director, All Points Public Relations, LLC
System Grows and New Staff and Franchisees are Peter Holt, CFE, CEO, The Joint Corp.
Added? Jamie Izaks, CFE, President, All Points Public
• Driving Franchise Growth in this Age of Disruption: Relations, LLC
Understanding the Changing Landscape of Franchise Mark Jameson, CFE, EVP, Franchise Support &
Development and Today’s Strategies of Success Development, FASTSIGNS International
• Systemize Everything! What Got You Here, Won’t Get Darrell Johnson, President & CEO, FRANdata
You There. How Brand Consistency and a Culture Jeff King, Director of Franchise Development, Grease
of Continual Improvement Accelerated Franchise Monkey International, LLC
Network Growth Joe Lindenmayer, CFE, Vice President, California Closet
• Unit Level Economics: The Cupid’s Arrow of Company, Inc.
Franchising Mary Kay Liston , CFE, President, Five Star Painting
Rogelio Martinez, CFE President, Tutor Doctor of
Welcome New Members & First-Time Attendees Costa Rica
A special workshop for new members and first-time Lynette McKee, CEO and Managing Partner, McKeeCo
attendees will be held on Saturday, 4:15 pm – 5:15 pm, Services, LLC
where IFA’s Ambassadors will present important Brian Miller, CFE, COO, Patrice & Associates
information about the association and make sure you Franchising, Inc.
know how to get the most out of your experience at Frank Milner, CFE, President, Tutor Doctor Systems, Inc.
Convention. New members and first-time attendees are Dan Monaghan, CFE, Managing Partner, Clear Summit
then invited to join a “by-invitation-only” reception at 5:15 Group
pm to become further acquainted with IFA Officers, Board Larry Myer, VP of Business Development, F.C. Dadson,
of Directors and learn to navigate the IFA Convention. SIB, LLC
New members are identified with a ribbon on their badge, Yoshino Nakajima, International Development Advisor,
while first time attendees will be represented with a red Signal 88, LLC
dot on their badge. Kerry Olson, CFE, Partner Faegre Baker Daniels LLP
Paul Pickett, Chief Development Officer, Wild Birds
Our Sincere Thanks to Our 2018 Ambassadors: Unlimited, Inc.
(at press time) Michael Plummer, Jr., CFE, President/CEO, Our Town
America
Manish Adhiya, Managing Director, Sydnee’s Pet Steven Rafsky, Chairman & CEO, Padgett Business
Grooming of Carlsbad, CA Services®
Sam Ballas, CFE, President & CEO, East Coast David Riker, CFE, Vice President, Global Operations,
Wings + Grill Coldwell Banker Real Estate LLC
Ron Bender, CFE, Director, Franchise Development, Big Cordell Riley, President, Tortal Training
Frog Franchise Group Geoffrey Seiber, President & CEO, FranFund, Inc.
Bruce Bloom, CFE, Principal, Bloom & Associates, LLC Steven Sgroi, New Mover Consultant, Our Town America
Clarissa Bradstock, CEO, Any Test Franchising, Inc. Adam Siegelheim, Shareholder, Stark & Stark
Aaron Chaitovsky, Franchise Accounting and Consulting Jim Squire, CFE, EVP & Chief Development Officer,
Practice Leader, Citrin Cooperman Firestorm
David Cox, Franchise Owner, Our Town of Clearwater, FL Ritchie Taylor, Shareholder, Manning, Fulton & Skinner,
Kelly Crompvoets, Vice President, Marketing, Home P.A.
Franchise Concepts, Inc. Marla Topliff, President, Rosati’s Franchising, Inc.
Jerry Darnell, Franchise Consultant, Clarity Voice Sarah Walters, Senior Counsel, Gardere Wynne
Stephen Dixon, CFE, Chief Development Officer, Sewell LLP
Childrens Lighthouse Learning Centers Iric Wexler, Chief Development Officer, Authority
F. Joseph Dunn, Partner, FisherZucker LLC Brands, LLC
Brad Fishman, CEO, Fishman PR Shannon Wilburn, CFE, CEO & Co-Founder, Just
Philip Friedman, CEO, Salsarita’s Franchising LLC Between Friends
Stan Friedman, President, FRM Solutions Edith Wiseman, CFE, President, FRANdata
Thom Gilday, President and COO, BrightStar Joel Worthington, CFE, President, Mr. Electric
Franchising, LLC
8 #IFA2018 // Stay connected: @Franchising411NextGen in Franchising Emerging Franchisor Bootcamp:
Winners of the NextGen in Franchising Back by popular demand!
Global Contest will engage with some
of the industry’s most experienced Emerging Franchisor Bootcamp Sponsored by:
CEOs and business leaders to accelerate their plans
for business growth and take their franchise to the next
level. The hands-on, intensive workshop will continue
after the IFA Annual Convention with regular coaching This post-convention, half-day bootcamp was designed
sessions and webinars to deliver educational content and to give critical information and share experiences with
best practices to these aspiring young entrepreneurs in emerging brands. During this bootcamp, you will meet
franchising. executives who have walked in your shoes -- founders of
franchise companies willing to share the mistakes they
FranPAC Support made, what worked and what didn’t to get them to critical
All contributions to our political mass. You will see how typical brands grow through the
action committee, FranPAC, go emerging phase, what healthy growth is and how growing
to help IFA support franchise-friendly legislators and too fast can be detrimental to the long-term future of
candidates for Congress, as well as educate lawmakers your brand. This event is complimentary to the first 500
about the legislative issues critical to your business and franchisors with 100 units or less to sign up. Please visit
the franchise community. For more information, please the registration desk to inquire about space availability.
visit the FranPAC area in the Exhibit Hall near the food Bootcamp attendees will receive complimentary CFE
service area. enrollment and guide book ($540 value) as well as 400
Bonus CFE Credits to get them started on their quest to
FranPAC VIP Reception CFE designation. For a detailed schedule please see
FranPAC will host a private VIP reception before the page 58.
Opening General Session on Sunday. The reception will
begin at 12:00 pm with special guest Representative
Martha McSally. Congresswoman McSally represents the NOTES
Second Congressional District in Arizona. Prior to joining
the U.S. House of Representatives, McSally served 26
years in the U.S. Air Force. She was the first female
fighter pilot and first to command a fighter squadron in
combat in United States history. This is an exclusive event
for FranPac max donors.
FranPAC is a separate segregated fund organized under the Federal
Election Campaign Act and was created for the purpose of making
contributions to and expenditures on behalf of federal, state, and
local candidates and other committees. FranPAC may only receive
contributions from U.S. citizens and foreign nationals with permanent
residency status in the United States. Contributions to FranPAC must be
from personal funds and may not be reimbursed by any other source.
We may not accept contributions by corporate check or corporate
credit card.
Any decision to contribute to FranPAC is voluntary. Suggested
contribution amounts are merely suggestions, and more or less may be
given, if consistent with federal and state law. The amount given, or a
decision not to give, will not benefit or disadvantage the person being
solicited. Contributions to FranPAC are not deductible as charitable
contributions for federal income tax purposes. Federal law requires
FranPAC use its best efforts to collect and report the name, address,
occupation, and employer of any individual who contributes more than
$200 in a calendar year.
Download the convention mobile app by searching IFA Connect in your app store 9Committee Meetings
The majority of forum, committee, task force and board Recognition of the 2018 Convention Committee
meetings are open to IFA members. However, the Thank you to the 2018 Convention Committee who
chairman may call for an “executive session” whereby worked diligently to help plan a valuable and compelling
observers will be asked to leave. program to address the needs of our very diverse
franchise community. With their assistance and
IFA Past Chairmen guidance, we are able to offer quality programming
*indicates deceased featuring the highest-caliber of moderators and speakers
who are experts in building franchise brands and
James H. Amos Jr., CFE E. Jan Hartmann, CFE (1988)
(2001) Aziz Hashim (2016) CHAIR: Shelly Sun, CFE, IFA Chair of the Board; CEO &
Richard T. Ashman (1987) Ralph Hedges* (1972) Founder, BrightStar Franchising, LLC
Melanie Bergeron, CFE (2015) Michael M. Isakson, CFE
Stanley Bresler, CFE* (1984) (2007)
Bernard S. Browning, CFE* Stephen P. Joyce (2014) VICE CHAIR: Liam Brown, President, Franchising,
(1974) Arthur S. Karp, CFE* (1990) Owner Services and MxM Select Brands, North America,
George F. Brummett (1969) Edward Kushell, CFE (1977) Marriott International
James S. Bugg Sr., CFE* Al Lapin, Jr.* (1968)
(1994) Jon Luther (2012)
Ray O. Burch* (1973) C. Stephen Lynn, CFE (1993) Susan Beth, CFE, COO, NRD Capital
Richard P. de Camara* (1981) Irl H. Marshall, CFE* (1986) Joel Buckberg, Shareholder, Baker, Donelson, Bearman,
Frank L. Carney (1975) Grant Mauk (1964) Caldwell & Berkowitz, PC
U. Gary Charlwood, CFE Burgess E. McCranie Jr. (1989)
(1998) Monte E. Pendleton (1965) Alvar Centers, CFE, Toro Taxes
Lawrence “Doc” Cohen, CFE Richard B. Rennick, CFE (2005) Charlie Chase, President & CEO, First Service Brands
(2006) Gregg M. Reynolds, CFE (1992) Stephen Dixon, CFE, CDO, Children’s Lighthouse
Bruce C. Cotton, CFE* (1983) Steve Romaniello, CFE (2013)
Learning Centers
Dansby A. Council (1966) Robert Rosenberg, CFE (1970)
Dina Dwyer-Owens, CFE William Rosenberg, CFE* (1962) Chris Dull, CFE, President & CEO, Global Franchise
(2009) Warren W. Rosenthal (1971) Group, LLC
Jack Earle (2011) JoAnne Shaw, CFE (2000) Ronald Feldman, CFE, Chief Development Officer,
Lloyd S. Farwell (1982) Steven R. Siegel (2002)
Sidney Feltenstein (2004) Loren D. Steele, CFE (1995)
ApplePie Capital, Inc.
Russell J. Frith, CFE (2003) Lloyd D. Tarbutton, CFE* (1978) Lane Fisher, CFE, Partner, FisherZucker LLC
Eugene O. Getchell, CFE James W. Trethewey, CFE Mara Fortin, Owner, Nothing Bundt Cakes,
(1991) (1985) San Diego, CA
Joel D. Gingiss (1980) A.L. Tunick* (1960-1961)
Steven J. Greenbaum, CFE Kenneth D. Walker, CFE (2010) Tamra Kennedy, Franchisee, Owner - Taco John’s,
(2008) Palmer J. Waslien* (1976) Twin City TJ’s, Inc.
Donald R. Hamacher (1967) Ralph J. Weiger, CFE* (1979) Leonard MacPee, Partner, Co-Chair, Global
Stephen B. Hammerstein, CFE Jeffrey T. Williams, CFE* (1997)
Supply Network Industry Team, Gardere Wynne
(1996) Elmer L. Winter, CFE (1963)
Ronald E. Harrison, CFE Sewell LLP
(1999) Dan Monaghan, CFE, Managing, Partner, Clear
Summit Group
Daniel Mormino, MBA, CFE, Senior Vice President,
INFINITI HR
Mary Ann O’Connell, CFE, President, FranWise®
Matt Phillips, CFE, President, AdvantaClean
Systems, Inc.
Michelle Rowan, CFE, President, Franchise
Business Review
Karen Satterlee, CFE, SVP & Assistant General
Counsel, Development Americas, Hilton Worldwide
Michael Seid, CFE, Chief Concept Officer, CFWshops
Karen Spencer, CEO, fransystems
Jim Squire, CFE, EVP & CDO, Firestorm
Jeffrey Tews, Multi-Unit Franchisee, BrightStar Care of
Madison, WI
Alexander Tuneski, CFE, Of Counsel, DLA Piper LLP (US)
Tony Valle, CFE, Founder & CEO, ELM
Performance Group
Mary Kay Wegner, President, Franchise Services Group,
10 #IFA2018 // Stay connected: @Franchising411 ServiceMaster CompanySchedule At-A-Glance *Separate fee and/or registration required.
**New in 2018, these sessions will be offered twice.
Friday, February 9, 2018 •
•
C-Suite Think Tank/Forum Exchange
Driving Franchise Growth in this Age of Disruption—Understanding the
7:30 am – 10:00 am Changing Landscape of Franchise Development and Today’s Strategies of
ICFE Registration Desk
9:00 am – 5:00 pm Success**
Concurrent ICFE Special Sessions*
11:00 am – 4:00 pm • EOS and Traction FOR FRANCHISORS: Get a Grip on Your Business
Franchising Gives Back
• How and When You Should Target Multi-Unit Franchisee Owners
Saturday, February 10, 2018 • Metric Matters: Identifying and Implementing the Key Drivers of Unit Profitability
• Systematize Everything! What Got You Here, Won’t Get You There. How Brand
7:00 am – 7:30 pm Registration Consistency and a Culture of Continual Improvement Accelerated Franchise
7:30 am – 9:00 am Finance Committee Network Growth**
8:00 am – 5:00 pm International Lounge • The KPIs and Analytics that Matter – How to Measure Content Marketing
8:00 am – 5:00 pm Franchisee Hospitality Lounge Programs
8:00 am – 9:30 am Franchisor Forum • The Power of the Franchisee Voice: Effective Advocacy in DC
8:00 am – 10:00 am Diversity Institute Advisory Board • Thriving in an Uncertain World
8:00 am – 10:00 am Marketing & Innovation Committee • Unit Level Economics – The Cupid’s Arrow of Franchising**
8:00 am – 10:00 am Membership Committee 4:30 pm – 8:00 pm Chairwoman’s Reception with Exhibitors
8:00 am – 10:00 am VetFran Committee 4:45 pm – 5:45 pm CFE Celebration with Graduates (by invitation only)
8:30 am – 10:30 am Women’s Franchise Committee 4:45 pm – 6:00 pm Franchisee VIP Meet & Greet Reception (by invitation only)
8:30 am – 4:30 pm NextGen Orientation & Accelerator Session 4:45 pm – 6:15 pm Legal Legislative Committee
(for winners & advisors) 6:00 pm – 8:00 pm International Committee
9:00 am – 5:00 pm Concurrent ICFE Special Sessions* 6:30 pm – 7:30 pm Foundation Reception (by invitation only)
9:30 am – 11:30 am IFA Executive Committee Meeting 8:00 pm – 9:30 pm International Reception
10:00 am – 12:00 pm Franchise Relations Committee
10:00 am – 12:00 pm Franchising in the Social Sector Task Force Monday, February 12, 2018
10:00 am – 4:30 pm NextGen Scholarship Recipients Meeting
11:00 am – 12:00 pm Past Chairmen’s Council 7:00 am – 6:00 pm Registration
11:30 am – 5:45 pm Annual Leadership Conference* 7:30 am – 9:00 am Power Breakfast with Exhibitors
12:00 pm – 5:00 pm IFA Board of Directors’ Meeting 8:00 am – 5:00 pm International Lounge
3:00 pm – 4:00 pm Supplier Forum Orientation 8:00 am – 5:00 pm Franchisee Hospitality Lounge
4:15 pm – 5:15 pm New Member & First-Time Attendee Workshop 9:20 am – 11:30 am MONDAY SUPER SESSION
5:00 pm – 6:00 pm NextGen Reception (by invitation only) 11:45 am – 1:15 pm Networking Lunch with Exhibitors
5:15 pm – 6:15 pm New Member & First-Time Attendee Reception 11:45 am – 1:15 pm Franchisee Forum
6:30 pm – 8:00 pm The Buzz 11:45 am – 1:15 pm EF Board of Trustees & Strategic Planning
Sunday, February 11, 2018 1:30 pm – 3:00 pm
•
CONCURRENT SESSIONS
Beyond Validation: Using Franchisee Satisfaction Data to Build a Stronger
7:00 am – 7:00 pm Registration Brand**
7:00 am – 8:00 am SF Advisory Board & Membership Meeting • Case Studies in International Growth
7:00 am – 8:30 am Prayer Breakfast* • Communicating Big Change in Your Franchise System**
8:00 am – 5:00 pm International Lounge • Creating a Positive Culture: Vision Statements, Core Values – How Do You
8:00 am – 5:00 pm Franchisee Hospitality Lounge Establish and Maintain as Your System Grows, and New Staff and Franchisees
8:30 am – 10:00 am SPECIALTY SEMINARS are Added?**
• Driving Franchise Growth in this Age of Disruption—Understanding the
• How Social Franchises are Addressing Complex Problems in the Developing
Changing Landscape of Franchise Development and Today’s Strategies of
World
Success**
• Jump Start Your Franchise Development – Developing a Winning Strategy with
• EOS and Traction FOR FRANCHISEES: Get a Grip on Your Business
Diversity & Inclusion
• Executing a Strategic Brand Refresh
• How to Recruit Veterans to Grow Your Brand with New Successful Leaders
• How to Engage your Franchisee Convention Attendees and Non-Attendees
and Franchisees
• How to Use Census Data to Grow Your Business
8:30 am – 11:30 am SUMMIT PROGRAMS
• Know Before You Go: Tailoring Your Visit to a Specific Franchisee’s Needs
• 27th Annual Elements of Successful Franchising • Systematize Everything! What Got You Here, Won’t Get You There. How Brand
• Marketing & Innovation Summit Consistency and a Culture of Continual Improvement Accelerated Franchise
• Financial Summit Network Growth **
• Franchise Development/Sales Summit • Tools, Tips and Techniques for Finding, Hiring and Retaining Top Talent
• Franchise Relations Summit (For Franchisees)
• International Summit – Track One • Unit Level Economics – The Cupid’s Arrow of Franchising**
• International Summit – Track Two • What Every Franchisor Must Know About the New Revenue Recognition Rules –
• Joint Employer Issues Summit Understanding and Navigating ASC 606
• Operations Summit
3:20 pm – 5:05 pm Business Solution Roundtables
8:30 am – 11:30 am NextGen Competition—Round One 3:30 pm – 5:00 pm NextGen InnerVation Lab* (by invitation only)
10:00 am – 11:30 am MINI SUPER SESSIONS 5:15 pm – 6:15 pm International Attendees Networking Event
• Franchising at the Speed of Trust: Tools to Leverage and Operationalize the One 5:15 pm – 6:45 pm ICFE Board Meeting
Thing that Changes Everything 5:15 pm – 7:15 pm Reception with Exhibitors
• Procrastinate on Purpose: The 5 Permissions You Need to Say No 8:00 pm – 11:00 pm The Bash
• Franchise Success is Built on Knowing Who You Are
11:15 am – 12:30 pm Lunch Buffet Available Tuesday, February 13, 2018
12:00 pm – 12:45 pm FranPAC VIP Reception*
1:00 pm – 2:45 pm OPENING GENERAL SESSION 7:30 am – 12:00 pm Registration
3:00 pm – 4:30 pm CONCURRENT SESSIONS 8:00 am – 9:45 am Roundtables with Continental Breakfast
• Best Practices for Effective Financial Performance Representation Under New (breakfast available at 7:30 am)
8:00 am – 12:00 pm Franchisee Hospitality Lounge
Item 19 Standards
10:15 am – 12:15 pm CLOSING GENERAL SESSION WITH BRUNCH
• Best Practices of Franchise Business Consultants: Effectively Providing
Constructive Feedback and Sharing Systemwide Successes to Encourage Change (brunch available at 9:45 am)
12:15 pm Convention Officially Adjourns
• Beyond Validation: Using Franchisee Satisfaction Data to Build a Stronger Brand**
12:45 pm – 4:45 pm Emerging Franchisor Bootcamp*
• Communicating Big Change in Your Franchise System**
• Creating a Positive Culture: Vision Statements, Core Values – How Do You (post-convention workshop which is open to the first 500
Establish and Maintain as Your System Grows, and New Staff and Franchisees franchsiors with 100 units or less to sign up.)
are Added?**
Download the convention mobile app by searching IFA Connect in your app store 11NOTES 12 #IFA2018 // Stay connected: @Franchising411
Friday, February 9 Download the convention mobile app by searching IFA Connect in your app store 13 Download the convention mobile app by searching IFA Connect in your app store 13
General Sessions, the Exhibit Hall and the majority of all other Convention-related events including concurrent sessions and
roundtables are located in the North & West buildings of the Phoenix Convention Center (PCC). A few Convention-related events will
FRIDAY, FEBRUARY 9
take place in the Sheraton Grand Phoenix (SGP). Please check our facility and room assignments throughout the following schedule
of events for more details.
PCC = Phoenix Convention Center
SGP = Sheraton Grand Phoenix
IFA will be using two buildings that comprise the Phoenix Convention Center (PCC). They are the North and West Buildings. Room
names will start with the name of the building first so please look for North or West, then the room number. Rooms in the 100s
are on the first floor, 200s on the second floor, and so on. The North and West Building are connected by the skybridge or can be
accessed by crossing 3rd Street. Most events taking place at the Sheraton Grand Phoenix (SGP) will be in rooms located on the
second floor, but please see the message boards when you arrive at the hotel to confirm.
6:30 am – 6:00 pm IFA Office 11:00 am – 4:00 pm Franchising Gives Back
PCC – North 127 A-B SGP – Main Lobby Entrance
To kick off the Annual Convention,
7:30 am – 10:00 am ICFE Special Sessions the Franchise Education & Research
PCC – Pre-Function Registration Foundation will host the Franchising
space near North 121 Gives Back volunteer event.
9:00 am – 5:00 pm ICFE Special Session* This year, volunteers will visit
PCC – North 121 A-B the Brooks Academy and provide much needed
Leading with Excellence in Franchising improvements to the campus. The Brooks Academy
(200 CFE Education Credits) houses a variety of non-profit/social service programs
that provide services and after school care for kids in
9:00 am – 5:00 pm ICFE Special Session the Roosevelt School District. For more information,
PCC – North 123 please visit the registration desk.
Profit Mastery: Financial Boot Camp Part 1: Improving
Network Unit Profitability and Performance
(200 CFE Education Credits)
NOTES
9:00 am – 5:00 pm ICFE Special Session*
PCC – North 122 A-B
FranTogether
(200 CFE Education Credits)
9:00 am – 5:00 pm ICFE Special Session*
PCC – North 121 C
Principles of Franchising
(200 CFE Education Credits)
*ICFE Special Sessions are not included
in your Convention registration fee.
Separate registration and fees apply.
14 #IFA2018 // Stay connected: @Franchising411Saturday, February 10 Download the convention mobile app by searching IFA Connect in your app store 15 Download the convention mobile app by searching IFA Connect in your app store 15
General Sessions, the Exhibit Hall and the majority of all other Convention-related events including concurrent sessions and roundtables are
located in the North & West buildings of the Phoenix Convention Center (PCC). A few Convention-related events will take place in the Sheraton
Grand Phoenix (SGP). Please check our facility and room assignments throughout the following schedule of events for more details.
PCC = Phoenix Convention Center
SGP = Sheraton Grand Phoenix
IFA will be using two buildings that comprise the Phoenix Convention Center (PCC). They are the North and West Buildings. Room names will
start with the name of the building first so please look for North or West, then the room number. Rooms in the 100s are on the first floor, 200s
on the second floor, and so on. The North and West Building are connected by the skybridge or can be accessed by crossing 3rd Street. Most
events taking place at the Sheraton Grand Phoenix (SGP) will be in rooms located on the second floor, but please see the message boards when
you arrive at the hotel to confirm.
SATURDAY, FEBRUARY 10
6:00 am – 6:00 pm IFA Office 8:00 am – 10:00 am Membership Committee
PCC – North 127 A-B SGP – Deer Valley
7:00 am – 7:30 pm Registration 8:00 am – 10:00 am Marketing & Innovation
PCC – North Halls 5-6 Lobbies SGP – Paradise Valley Committee
7:30 am – 9:00 am Finance Committee 8:30 am – 10:30 am Women’s Franchise
PCC – North 225 A SGP – Camelback Committee
8:00 am – 5:00 pm Speaker Ready Room/ 8:30 am – 4:30 pm NextGen Orientation
PCC – North 127 C Press Office PCC – North 221 A-B & Accelerator Session
(Limited to members of the press, convention (for winners and advisors only)
moderators, speakers and other VIPs by
appointment.) 9:00 am – 5:00 pm ICFE Special Session*
PCC – North 123
8:00 am – 5:00 pm Franchisee Hospitality Profit Mastery: Charting a Course for the Future Part II
PCC – North 228 A Lounge (200 CFE Education Credits)
Sponsored by: 9:00 am – 5:00 pm ICFE Special Session*
PCC – North 122 A-B
Franchisees are welcome to stop by to relax, FRAN-GUARD—IFA’s Franchise Sales Management
re-charge and visit with fellow franchisee attendees and Compliance Program
in an informal setting. Light refreshments will be (300 CFE Education Credits)
available throughout the day.
9:00 am – 5:00 pm ICFE Special Session*
8:00 am – 5:00 pm International Lounge PCC – North 121 A-B
PCC – North 230 Creating a Culture of Extraordinary Productivity
World Franchise Council executives, international (200 CFE Education Credits)
delegations, international companies and members of
IFA’s International Committee are welcome to stop by *ICFE Special Sessions are not included
Saturday through Monday to visit, network or just get in your Convention registration fee.
re-energized during our power-packed convention Separate registration and fees apply.
program.
9:30 am – 11:30 am IFA Executive Committee
8:00 am – 5:00 pm Exhibitor Set-Up PCC – North 227 A Meeting
PCC – North Halls 5-6 (by invitation only)
8:00 am – 9:30 am Franchisor Forum 10:00 am – 12:00 pm Franchise Relations
PCC – North 122 C PCC – North 122 C Committee
8:00 am – 10:00 am VetFran Committee 10:00 am – 12:00 pm Franchising in the Social
SGP – Maryvale B PCC – North 227 B-C Sector Task Force
8:00 am – 10:00 am Diversity Institute Advisory 10:00 am – 4:30 pm NextGen Scholarship
SGP – Laveen A Board PCC – North 221 C Reception Meeting
11:00 am – 12:00 pm Past Chairmen’s Council
PCC – North 225 A
16 #IFA2018 // Stay connected: @Franchising41111:30 am – 5:45 pm 2:00 pm – 3:00 pm “Brass Tacks” Council
Annual Leadership Conference Join us as three senior-level franchise executives
PCC – West 301 C take the stage to share their insights, tools and best
practices in leadership and business development.
Leadership: A Formula for Success Our panelists will engage in a group discussion
about their leadership journeys, impacts made,
Schedule of Events and mentorships formed along the way. Attendees
will have the opportunity to ignite our Brass Tacks
SATURDAY, FEBRUARY 10
11:30 am - 12:30 pm Opening Luncheon panelists, with questions sure to spark everyone’s
featuring the Presentation leadership stride.
of the Crystal Compass Moderator: Marisa Faunce, Partner, Plave Koch PLC
& Vice Chair, IFA, Women’s Franchise Committee
Luncheon sponsored by: Speakers: Susan Boresow, CFE, President, TITLE
Boxing Club; Christina Russell, CFE, President,
Welcome: Nancy Bigley, CFE, CEO, Camp Bow Wow; Sean Falk, CFE, Owner, Great
Bottle & Bottega & Chair, IFA Women’s American Cookies/Pretzelmaker of Houston, TX
Franchise Committee
Nancy Bigley, CFE
Marisa Faunce Susan Boresow, CFE Christina Russell, Sean Falk, CFE
Presentation of the Crystal Compass CFE
Recognizing a franchise executive for extraordinary
leadership. 3:00 pm – 4:00 pm Roundtable Discussions
Facilitators Include:
Sponsored by: 1. Leslie Curran, Partner, Plave Koch PLC
2. Rosemarie Hartnett, CFE, President, Abrakadoodle
Awarded to: Greg Nathan, CFE, Remarkable Art Education
Founder, Franchise Relationships 3. Craig Tractenberg, Partner, Fox Rothchild LLP
4. Thelma Ramey, Owner, Plan Ahead Events of Tampa
Institute
Bay, FL
5. Beth Caron, CFE, Director, Franchise Development, Great
Clips, Inc.
Greg Nathan, CFE
6. Christine Kinsey, Funding Consultant, FranFund, Inc.
7. Michael Iannuzzi, CFE, Partner, Citrin Cooperman
12:45 pm – 5:45 pm Conference Program 8. Michael Barnett, CFE, Co-Founder and CEO, Romp n’ Roll
9. Angie Fairbanks, COO, ActionCOACH
Sponsored by: 10. Bill DiPaola, President & COO, Dat Dog
11. Brandi Kloostra, Vice President, Brand Marketing, The
Dwyer Group
12. Mary Kennedy Thompson, CFE, COO, The Dwyer Group
12:45 pm – 12:55 pm Welcome and Introduction 13. Joe Lindenmayer, CFE, Vice President, California Closet
Company, Inc.
14. Susan Beth, CFE, COO, NRD Capital
12:55 pm – 1:45 pm Keynote Address
15. Theresa Huszka, CFE, Senior Consultant, MSA Worldwide
16. Jamie Izaks, CFE President, Akk Points Public
Guest Speaker: Don Fox, CEO, Relations LLC
Firehouse Subs 17. Gayle Longemore, CFE District of Franchising, Nothing
Bundt Cakes
18. Stacey Swift, Franchisee, FranNet Mountain West
19. Kim Nunez, CFE, Director of Franchise Development,
Don Fox Primrose School Franchising Company
20. Karli Hussey, Associate, Gray Plant Mooty
1:45 pm – 2:00 pm Break 21. Paul Pickett, Chief Development Officer, Wild Birds
Unlimited, Inc.
22. Judy Rust, Partner, Alexander Holburn Beaudin &
Lang LLP
Download the convention mobile app by searching IFA Connect in your app store 1711:30 am – 5:45 pm Annual Leadership Conference (continued)
12:00 pm – 5:00 pm IFA Board of Directors’ Meeting
4:00 pm – 4:10 pm Closing Remarks PCC – North 226 A-C
4:15 pm – 5:45 pm Networking Reception 3:00 pm – 4:00 pm Supplier Forum
PCC – North 130 Orientation
Sponsored by:
4:15 pm – 5:15 pm New Member & First-Time
5:45 pm Conference Adjourns PCC – West 301 A-B Attendee Workshop
SATURDAY, FEBRUARY 10
Presentation of the Membership Recruitment Awards
First Place: Lane Fisher, CFE, Partner, FisherZucker LLC
The Leadership Conference is developed by the Second Place: Dave Hood, President, iFranchise Group
Women’s Franchise Committee and is open to fully- Third Place: Tom Portesy, President/CEO, MFV Expositions
registered convention attendees only. The onsite
fee to attend this event is $225. Visit the IFA Onsite
Registration Desk to inquire about available seating.
Need ICFE Credits?
Your attendance at the Annual Lane Fisher, CFE Dave Hood Tom Portesy
Leadership Conference will earn you 100
Education credits toward the completion
of the Certified Franchise ExecutiveTM 5:15 pm – 6:15 pm New Member & First-Time
(CFE) accreditation. PCC – West 301 D Attendee Reception
Sponsored by:
NOTES New members and first-time Convention attendees are
invited to join us at this private reception to become
acquainted with colleagues in the franchise community.
By-invitation-only, this special group will be welcomed to
the IFA family by our Ambassadors, Board of Directors
and other members of the IFA leadership.
6:30 pm – 8:00 pm The Buzz
SGP – Phoenix Ballroom A-E
Sponsored by:
Join us as we kick off the 2018 Convention with a bang!
The Buzz, our opening networking reception, will be an
evening where everyone can get together for the first time,
get reacquainted and enjoy each other’s company. The
ballroom will be buzzing with anticipation and excitement
for the start of Convention! We will focus on allowing you to
maximize your networking time because that is why many
of you join us year after year– to forge new relationships
and revisit with old friends.
5:00 pm – 6:00 pm NextGen Reception
SGP – Ahwatakee B (by invitation only)
18 #IFA2018 // Stay connected: @Franchising411Sunday, February 11 Download the convention mobile app by searching IFA Connect in your app store 19 Download the convention mobile app by searching IFA Connect in your app store 19
General Sessions, the Exhibit Hall and the majority of all other Convention-related events including concurrent sessions and
roundtables are located in the North & West buildings of the Phoenix Convention Center (PCC). A few Convention-related events will
take place in the Sheraton Grand Phoenix (SGP). Please check our facility and room assignments throughout the following schedule
of events for more details.
PCC = Phoenix Convention Center
SGP = Sheraton Grand Phoenix
IFA will be using two buildings that comprise the Phoenix Convention Center (PCC). They are the North and West Buildings. Room
names will start with the name of the building first so please look for North or West, then the room number. Rooms in the 100s
are on the first floor, 200s on the second floor, and so on. The North and West Building are connected by the skybridge or can be
accessed by crossing 3rd Street. Most events taking place at the Sheraton Grand Phoenix (SGP) will be in rooms located on the
second floor, but please see the message boards when you arrive at the hotel to confirm.
6:00 am – 6:00 pm IFA Office 7:00 am – 8:00 am Supplier Forum Advisory
PCC – North 127 A-B SGP – Encanto B Board & Membership
Meeting
7:00 am – 7:00 pm Registration
PCC – North Halls 5-6 Lobbies 8:00 am – 5:00 pm Speaker Ready Room/
PCC – North 127 C Press Office
Limited to members of the press, convention
7:00 am – 8:30 am Prayer Breakfast moderators, speakers and other VIPs by
SUNDAY, FEBRUARY 11
SGP – Phoenix Ballroom C appointment.
This non-denominational event is a great way to start 8:00 am – 5:00 pm Franchisee Hospitality
the day with music, reflection, inspirational speakers PCC – North 228 A Lounge
and food for both body and mind.
Sponsored by:
An Attitude of Excellence
Franchisees are welcome to stop by to relax,
Guest Speaker: Jim Amos, Past re-charge and visit with fellow franchisee attendees
Chairman, International Franchise in an informal setting. Light refreshments will be
Association available throughout the day.
Jim Amos
8:00 am – 5:00 pm International Lounge
Thank you to our Sponsors: PCC – North 230
Limited to World Franchise Council executives,
international delegations, international companies
and members of IFA’s International Committee.
8:00 am – 3:00 pm Exhibitor Set-Up
PCC – North Halls 5-6
Additional Sponsors Include:
Jim Amos, CFE; Aziz Hashim; Mike Isakson, CFE &
Jinny Isakson; Gail Johnson, CFE & Earl Johnson;
Brian Mattingly; David McKinnon, CFE; Dina Dwyer-
Owens, CFE & Mike Owens; Jerrod Sessler; Joann
Shaw, CFE & Julius Shaw; Todd Recknagel & Kristi
Mailloux; Ken Walker, CFE & Vickie Walker; Graham
Weihmiller, CFE
The Prayer Breakfast is open to all fully-registered
Convention attendees at no additional fee. Advanced
registration is required.
20 #IFA2018 // Stay connected: @Franchising4118:30 am – 10:00 am
seasonality issues in Tanzania are unique and
Specialty Seminars
difficult. Franchising instead of classic NGO models
was chosen because of the promise of consistent
quality and sustainability.
• The structure of the GWI franchise offering and
How to Recruit Veterans to Grow Your Brand with approach will be examined. In this session, the
Newb Successful Leaders AND Franchisees audience, based on their experience in commercial
PCC – North 132 A-C franchising, will be challenged to look at the issues
(This seminar is relevant to all system sizes.) GWI is facing, and recommend changes to their
adopted strategy.
Developed by the VetFran Committee
Moderator: Michael Seid, CFE, Managing Director, MSA
We are all looking for strong leaders to help us grow Worldwide and Chair, IFA Social Sector Task Force
our brands, respectively. Great brands begin and Speaker: Marty Kress, Executive Director, The Ohio
grow with great people. This is a new and emerging State University Global Water Institute; Mark Vanase,
source for leaders that is often overlooked! Whether Director, Field Operations, ServiceMaster Company
it be in senior management, operations, technology
or other areas of responsibility, this panel spotlights
several examples of brands who have recruited and
SUNDAY, FEBRUARY 11
gained great leaders as employees from the veteran
ranks, and the specific processes and actions
taken to achieve their results. Hear about key tools, Michael Seid, CFE Marty Kress Mark Vanase
programs and resources to help you find more of the
right leaders for your brand, along with a refresher Jump Start Your Franchise Development –
on new tools to help you tap into the growing number Developing a Winning Strategy with Diversity
of military veterans looking for the right franchise & Inclusion
opportunity! PCC – North 122 B-C
(This seminar is relevant to all system sizes.)
Moderator: Jeff Bevis, CFE, Co-Founder & CEO,
FirstLight HomeCare Developed by the Diversity Institute
Speakers: Chris Adkins, CFE, VP, Franchise Advisory Board
Development, The UPS Store®; Reed Nyffeler, CEO,
Signal 88, LLC This specialty workshop will explore the state of diversity
in franchising and provide an overview of the changing
demographics in the United States. If you are looking
to grow your brand, expand your customer base and
increase earnings potential, this is the session for you.
Panelists will include a representative from a leading
Jeff Bevis, CFE Chris Adkins, CFE Reed Nyffeler national organization, a successful diverse franchisee
and a franchise system which has implemented a great
How Social Franchises are Addressing Complex strategy for finding and attracting diverse candidates.
Problems in the Developing World
PCC – North 123 Moderator: Earsa Jackson, CFE, Partner, Strasburger &
(This seminar is relevant to all system sizes.) Price, LLP
Speakers: Dawn Chase, Director, Diversity and
Developed by the Social Sector Task Force Inclusion, NAACP; John “JD” Draper, CFE, CEO,
Viridian Group, LLC; Larry Hughes, VP, Franchise
This interactive panel and audience Systems, 7-Eleven, Inc.
discussion will examine commercial
franchise approaches to complex issues in the
developing world.
• The issues faced by OSU’s Global Water Institute
in re-establishing well water, local delivery and
Earsa Jackson, CFE Dawn Chase John Draper, CFE Larry Hughes
Download the convention mobile app by searching IFA Connect in your app store 218:30 am – 11:30 am
brand engagement and attracting new franchisee
Summits
interest while driving overall profitability. Learn how
franchise brands can win at both the national and
local levels.
27th Annual Elements of Successful Franchising Featured Keynote Speaker:
PCC – North 131 A-C Doug Zarkin, Vice President & Chief
(This summit is relevant to all system sizes.) Marketing Officer, Pearle Vision
• What are the trends franchisors will be facing?
• Regulatory Update: the latest on employment Doug Zarkin
and other regulatory challenges impacting Roundtable discussions will also be on tap, allowing for
franchisees, franchisors and the franchise in-depth interactive dialogue between attendees. Please
relationship. look for signs on each table which will identify the table
• Maintaining a solid franchisor/franchisee number and topic.
relationship in good times and in bad.
• International growth amid political uncertainty. Roundtable Topics
• Continuing challenges facing franchisors and
franchisees. 1. Franchise Development Using Digital Marketing:
SUNDAY, FEBRUARY 11
Driving franchise development leads with digital
Speakers: Richard Greenstein, CFE, Partner & Jack Monson, Director of Digital Strategy, Qiigo, Inc.
Chairman, Franchise and Distribution Practice, 2. Facebook Ads Best Practices: Targeting
DLA Piper LLP (US); Tom Kaiser, Associate Editor, consumers with paid ads on Facebook
Franchise Times Corp.; Rick Morey, CFE, Partner, Heather Anderson, Director of Marketing, The Little
DLA Piper LLP (US); Liam Brown, President, Gym International, Inc.
Franchising, Owner Services and MxM Select 3. Facebook Live Tips: Energize your Facebook page
Brands, North America, Marriott International with this feature
Jamie Izaks, CFE, President, All Points Public
Relations
4. Instagram Tips: How to take advantage of this
platform for your system
Jacob Chappell, Vice President, Enterprise Sales,
Richard Tom Kaiser Rickey Morey, CFE Liam Brown SOCi, Inc.
Greenstein, CFE
5. Selling a mobile app loyalty program to your
Marketing & Innovation Summit franchisees: What to be ready for when rolling out a
PCC – West 301 A new mobile technology
(This summit is relevant to all system sizes.) Paula Rotondo, Digital Marketing Specialist, Tropical
Smoothie Cafe
Developed by the Marketing and Innovation 6. Use Linkedin to Drive Franchise Candidates:
Committee How to use advanced linkedin techniques to drive
franchise candidate leads
Sponsored by: Jam Hashmi, CEO, ClickTecs
7. Programmatic Marketing Best Practices: Geo-
High Tech, High Touch Marketing: Learn to fencing, mobile, and display
Leverage Big Data to Create Emotional Connections Danielle Yuthas, Senior Digital Media & Marketing
that Strengthen Consumer Trust, Drive Store Manager, WellBiz Brands, Inc.
Growth and Enhance Franchisee Profitability. 8. SEO Best Practices: Content and web stragtegy
Gerry Henley, Executive Vice President, Office Pride
Take a deep dive at the Digital Marketing & Innovation Commercial Cleaning
Summit with Pearle Vision’s Chief Marketing Officer 9. Pay Per Click Best Pactices: Determining budgets,
Doug Zarkin. The keynote address will showcase how conversion rates, campaign efficiency
Doug rebuilt Pearle Vision’s antiquated marketing Jeff Hensiek, Director of Digital Marketing, Office
approach and restored the brand’s image with an Evolution
award winning high-tech and high-touch marketing
platform that is driving consumer trust, igniting organic
22 #IFA2018 // Stay connected: @Franchising411You can also read
