TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery

 
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TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
TICKETSeller
T H E O F F I C I A L M AG AZ I NE FO R O H I O LOT T E RY RE TAILE RS
                                                                                          ®

January 2021 | VOL. 3 NO. 15

                                                                         A Dynamic Duo:
                                                                          Check inside
                                                                            for more.
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
TICKET SELLER
January 2021

Contents
3! All the ways to claim. Get                                                                                                                                             ®

a rundown of all the choices customers

                                                                                                          A message
have to collect their prize winnings. You’ll
want to post this information for both
customers and employees.

4! Lottery Operations update.
                                                                                                          from the Director
Get the latest information to keep your                                                                   In a year like no other, I’d say most of us feel it’s time to
sales humming throughout the holidays.                                                                    turn the page and look forward to the possibilities of the
                                                                                                          New Year. The Ohio Lottery team sends its greetings and
6! Claiming with Super                                                                                    best wishes for 2021, hoping you and your employees are
Retailers. Learn more about the latest                                                                    safe and well.
way to claim prizes of $600 to $5,000.
                                                                                    Let’s get started. This issue of Ticket Seller includes easy-to-implement strategies
7! The benefits of $10, $20                                                         and advice from Lottery industry veterans. If your business is a Keno-first
and $30 scratch-offs. See what                                                      Lottery establishment, you’ll find straightforward ideas to help you move ahead.
the data shows and consider adding a                                                If scratch-offs are your customers favorite style of play, you’ll get tips that apply
few higher-price point scratch-offs to your                                         to your situation as well, with data-driven opportunities to stretch your product
mix of games.                                                                       offering and improve sales.

8! Best practices for the New                                                       One of the highlights of the holiday sales season and the weeks that follow are
Year. Which ones are you doing? Which                                               all the prizes won. Helping customers conveniently collect their winnings is a
ones can you add to your day-to-day                                                 way for you to earn points, and future sales.
Lottery business?
                                                                                    In-person cashing, mobile cashing, “Super Retailers,” and online high-tier cashing
11! Taking Care of Business:                                                        – player options have expanded significantly. We break it all down for you and
                                                                                    your customers on page 3. Super Retailers are a relatively new category, allowing
Timely information for tax                                                          customers to visit these credentialed retailers to cash prizes of $600-$5,000.
time. Make sure your legal business                                                 We’re working hard to expand this list to improve access around the state.
name and contact information is correct.
                                                                                    Please see page 6 to learn more.

                                                                                    Among scratch-offs scheduled for release Jan. 5 are two games I would like to
                                                                                    bring to your attention. The first is the $30 scratch-off, Millions, a great game
.................................................................................   for customers who want to try a higher price point game, and the $5 scratch-off,
All efforts are made to ensure the accuracy of                                      $25, $50 or $250, a takeoff of the wildly popular $50, $100 or $500 game,
the information provided. However, the Ohio                                         with a more modest price point and also with three clear cut prizes. Learn more
Lottery makes no warranties or representations                                      about them on pages 3 and 12. We also have a fresh batch of EZPLAY® Games
as to the accuracy of the information supplied
herein. Winning numbers and jackpot amounts                                         set for release Jan. 3. Enjoy the first batch of these quick-style play games to
can only be verified through our gaming sys-                                        begin the year and look toward spring.
tem, accessible at any Ohio Lottery office.
                                                                                    Now is the time. I encourage you to consult with your sales representative or
The Ohio Lottery is an Equal                                                        regional office staff. Your rep can help you develop some reasonable Lottery-
Opportunity Employer and Service
Provider.                                                                           focused goals that you can fold into your business plan and rely on in the months
                                                                                    ahead.
1-800-686-4208
www.ohiolottery.com                                                                 Thank you for your service to our communities. You are an integral part of the
Pat McDonald, Executive Director                                                    local economy. We’re here for you. We are all #InThisTogetherOhio.
A publication of the Ohio Lottery's Office
of Communications.                                                                  Happy New Year,
Contributors
Marie Kilbane Seckers, Editor
Molly Fanta, Rebecca McLemore
Editorial input provided by the Offices of
Marketing and Sales Management.
Regional liaisons: Jillann Kinn, Victoria
Nacci, TJ Pasquale, Kelly Krause.                                                   Pat McDonald, Executive Director
                                                                                    The Ohio Lottery
24/7 Problem Gamblers Helpline:
1-800-589-9966
Please Play Responsibly

 2 | Ticket Seller | January 2021
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Instant Spotlight:
                                                           Prize
$25, $50 or $250                                           Winnings:
Loaded with $25, $50 and $250 prizes
All prizes 5x or more the price of the ticket
                                                           There are
On sale Jan. 5, 2021                                       many ways
$25, $50 or $250 ($5), #627
Top prize: $250
Top prize odds: 1 in 1,667
                                                           to claim
                                         Play style is     Customers now have lots of options to cash
Overall odds: 1 in 8.29
                                       a proven crowd      and claim prizes:
Percentage payout: 73%
                                           pleaser.
                                      Get this great new      1     Cash directly with you, our licensed
You could say $25, $50                                              retailer network (Prizes of up to
                                      game in your bins!            $599). Assist customers, build
or $250 builds on perfection.
                                                                    goodwill and earn a bonus.
This $5 game, which is loaded
exclusively with $25, $50 and                                 2     Mobile cashing (Prizes of $50-
$250 prizes, builds on the great                                    $5,000). Have the Ohio Lottery
popularity of the $10 scratch-off, $50, $100 or $500.               mobile app? Get the app and sign
                                                                    up when you have your first ticket to
                                                                    cash. Then, you’ll be all set. https://
Customers love the $50, $100 or $500 scratch-off.                   www.youtube.com/watch?v=IwQmb-
                                                                    DHc8c&feature=youtu.be
      The Ohio Lottery's                                      3     Super Retailer cashing locations
      top-selling $10 scratch-off                                   (Prizes of $600-$5,000). The Ohio
                                                                    Lottery’s growing list of “Super
                                                                    Retailers” across the state have
                                                                    the credentials to process mid-
Don’t miss out! Get your                                            tier claims, in addition to cashing
books today.                                                        low-tier prizes. Go online to check
                                                                    out the latest list: https://www.
                                                                    ohiolottery.com/Claiming/Cashing-
                                                                    Locations#super-retailer

                                                              4     Mail in claims (All prize levels). See
                                                                    #6 for additional assistance needed
                                                                    for jackpot and annuity prizes.

                                                              5     Online high-tier cashing (Prizes of
                                                                    more than $5,000). If you have
                                                                    a MyLotto Rewards account, you
                                                                    can submit an online high-tier
                                                                    claim form. Need an account? Sign
                                                                    up. https://www.ohiolottery.com/
                                                                    Claiming/Claim-Form

                                                              6     Jackpot and annuity prize wins.
                                                                    Contact the Ohio Lottery for
                                                                    additional assistance. https://
                                                                    www.ohiolottery.com/About/Index/
                                                                    Regional-Offices or 1-800-686-
                                                                    4208.

                                                                                 January 2021 | Ticket Seller | 3
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Lottery operations
                                                  update                                          Make it a New Year’s resolution.
                                                  Time to cash winners and assist                   Want to earn more? Activate your
                                                  customers with claims. See                   scratch-off games by the Friday of delivery
             Updates                              page 3 on claiming options to                 week. It’s that simple. Take advantage of
                                                                                                player demand for the latest scratch-offs
                                                  learn more. Have a customer
                                                  with claiming questions you can’t            and earn a bonus in the Retailer Incentive
 On Sale*                                         answer? They can learn more at                         Program. It’s a win-win!
 Jan. 5, 2021                                     www.ohiolottery.com/claiming or by
 Luck of the Irish Tripler ($1), #621             calling the Ohio Lottery Customer Call
 Player Appreciation ($2), #622                   Center at 1-800-686-4208.
 Go for the Green ($5), #623
 Black Ice ($10), #624                            Look for signage to promote the Jan. 5 scratch-off release
 Millions ($30), #625                             Be sure to display the poster that
 $25, $50 or $250 ($5), #627                      comes with the delivery of the first
 Jan. 11, 2021                                    batch of scratch-offs for the New Year,
 Special Edition Cashword ($5), #645              set for release Jan. 5. Place the poster
 Feb. 16, 2021                                    on your dispenser or self-serve vending
 $5,000 Taxes Paid ($1), #640                     machine, anywhere within the line of
 $20,000 Taxes Paid ($2), #641                    sight for your customers.
 $250,000 Taxes Paid ($5), #642
 $500,000 Taxes ($10), #644
                                                  New Year holiday and scratch-off
                                                  orders
 Closing                                          New Year’s Eve, Dec. 31.
 Jan. 4-14, 2021                                  Sci Games Tel-Sell operations open. No deliveries Thursday, Dec. 31.
 $5 Million Jackpot ($20), #428                      • Orders placed Wednesday, Dec. 30, will be delivered Monday, Jan. 4.
 Royal Gems ($10), #444                              • Orders placed Thursday, Dec. 31, will delivered Tuesday, Jan. 5.
 Wheel of Fortune ($5), #518
 Lucky ($2), #526                                 New Year’s Day, Jan. 1
 $1,000,000 Cashword ($20), #530                  Sci Games Tel-Sell operations closed. No deliveries Friday, Jan. 1.
 Why Did The Chicken Cross the Road ($2),
 #535                                                • Orders placed on Friday, Jan. 1, will be delivered Tuesday, Jan. 5.
 Word ($3), #536
 $500,000 Cashword ($10), #534                    Take the call – Make it a priority to accept the weekly scratch-off order call by

                                                                                                                                                                                             
 Special Edition Cashword ($5), #563              your Sci Games Tel-Sell representative.

                                                                                                                                                                                       Y.COM
 $500,000 Cashword ($10), #575

                                                                                                                                                                                  OTTER
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* These game releases are current as of Dec.
15, 2020. All dates tentative. Inventory levels                                                                                                                              HIO L
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may change current schedule. Contact your
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                                                                                           Top prize: $50,000
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** Important note on expired tickets                                                       Odds: 1 in 3.75                                                                                                                    2
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                                                                                           Ending Jan. 3, 2021                                                                                   4        5
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     4 | Ticket Seller | January 2021                                                                                                               05W55
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TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Check ‘em out
                                                                              coming your way soon
                                                                             Please note that all on-sale dates are tentative. These game releases
                                                                                     are current as of Dec. 15, 2020 and are subject to change.

Scratch-Off Features for January On sale Jan. 5, 2021
Luck of the Irish Tripler                  Go for the Green                          Millions
($1), #621                                 ($5), #623                                ($30), #625
Top prize: $5,000                          Top prize: $150,000                       Top prize: $1 million*
Overall odds: 1 in 4.92                    Overall odds: 1 in 3.93                   Overall odds: 1 in 3.19
Percentage payout: 61.5%                   Percentage payout: 69.0%                  Percentage payout: 81.0%
Tickets per pack: 200                      Tickets per pack: 50                      Tickets per pack: 25
Number of tickets printed: 10              Number of tickets printed: 5.4            Number of tickets printed: 11.2 million
million                                    million                                   Actual size: 11” x 4.0”
Actual size: 2.5” x 4.0”                   Actual size: 6.0” x 4.0”                  UPC Code: 6 70656 30625 4
UPC Code: 6 70656 01621 4                  UPC Code: 6 70656 05623 4                 Special Features: Millions prizes start at $40.
Special Features: Enjoy the festive        Special Features: Think spring with       *Top prize is a $1-million annuity, paid as
spring celebration with Luck of the        Go for the Green. The game offers         $40,000 a year for 25 years before federal and
Irish Tripler. Luck of the Irish Tripler   more than $18 million in total prizes.    state tax withholdings. The game also offers a
offers more than $6 million in total       The game includes a 10x multiplier        $500,000 top prize cash option payout before
prizes, including more than $1.6           feature.                                  taxes. Millions offers more than $260 million
million in “shamrock” cash prizes.                                                   in total prizes, with $100 million in prizes from
                                           Black Ice                                 $100 to $1,000.
Player Appreciation                        ($10), #624
($2), #622                                 Top prize: $500,000                       $25, $50 or $250
Top prize: $500                            Overall odds: 1 in 3.69                   ($5), #627
Overall odds: 1 in 3.99                    Percentage payout: 73.0%                  Top prize: $250
Percentage payout: 80.1%                   Tickets per pack: 50                      Overall odds: 1 in 8.29
Tickets per pack: 100                      Number of tickets printed: 6.0            Percentage payout: 73.0%
Number of tickets printed: 6.0             million                                   Tickets per pack: 50
million                                    Actual size: 8.0” x 4.0”                  Number of tickets printed: 6.0 million
Actual size: 4.0” x 4.0”                   UPC Code: 6 70656 10624 3                 Actual size: 6.0” x 4.0”
UPC Code: 6 70656 02622 0                  Special Features: Players have the        UPC Code: 6 70656 05627 2
Special Features: Player                   chance to win 5x, 10x, 20x or 50x         Special Features: The game is loaded exclusively
Appreciation offers more than $9           the prize shown. Black Ice offers         with $25, $50 and $250 prizes. $25, $50 or
million in total prizes.                   more than $42 million in total prizes.    $250 offers more than $21   million
                                                                                                              January 2021in| total  prizes.
                                                                                                                              Ticket Seller |5
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Taking Care of Business:
Claiming with Super Retailers
Our customers want a simple and convenient way to claim prizes from $600 to $5,000, and some prefer to handle their
claim in person. That’s been a challenge since the end of bank cashing.

How we can help. By utilizing our state’s racinos and building a network of credentialed Super Retailers to cash prizes
from $600 to $5,000. It’s been a long-term goal. Once re-opened, the Ohio Lottery's regional offices will also resume the
cashing of mid-tier prize claims.

The list of authorized Super Retailers is growing. Visit the Ohio Lottery website for the latest updates:
https://www.ohiolottery.com/Claiming/Cashing-Locations#super-retailer4

Here are the communities where you’ll find the latest Super Retailer cashing locations
(As of Dec. 8, 2020). Check the website for hours and other cashing details.

 Ashtabula            Grumpy Grandpa’s Git and Go, 3300
                      State Rd                                      We have multiple ways for you to conveniently
 Cambridge            Cambridge News & Carryout, 527                claim prizes of all levels. Be sure to check out the
                      Wheeling Ave                                  Ohio Lottery’s official YouTube channel and look
 Canton               Woodlawn Food Mart, 1910 Woodlawn             for How to Claim Prizes.
                      Ave NW
 Columbus             South High Carryout, 3250 South High St
 Englewood            Union Food & Gas, 858 Union Rd
 Elyria               Convenient Food Mart, 38535 Chestnut
                      Ridge Rd
 Fairfield            Dixie Food Mart, 4825 Dixie Highway,

 Kettering
                      Fairfield
                      Bee Gee’s Minit Mart, 5995 Bigger Rd                   Cash winning
                                                                          tickets up to $5,000
 Lima                 Fat Jack's Pizza, 1806 N West St
 Lorain               Lorain Smokes & Beverage,
                      2111 N Ridge Rd
 London
 Mansfield
                      London Food Mart, 50 E High St
                      KV Market, 359 West Fourth St
                                                                          at a Super Retailer!
 Medina               Quick Food Mart, 120 W Lafayette Rd
 North Randall        Mookie’s Beverage, 21700 Miles Rd, Unit
                      B
 Oregon               Johnny’s On The Spot, 3205 Navarre Ave
 Painesville          Dairy Mart, 31 Fern Dr
 Portsmouth           Weaver’s Gas & Oil, 22428 State Route
                      73
 Sandusky             Cedar Downs, 1935 Cleveland Rd
 Sidney               Sidney Food Mart, 1206 Michigan St
 Solon                D & M Convenience Food Mart, 33630
                      Aurora Rd.
 South Euclid         Quick Shop Food Mart, 4263 Monticello
                      Blvd
 Springdale           Ray’s Food Mart, 11444 Springfield Pike
 Springfield          Plum Food’s, 1140 N Plum St
 Strongsville         Whitney Beverage, 9080 Pearl Rd
 Wadsworth            Grizzly Quick Mart, 744 Broad St.
 Wooster              Chaser’s Drive Thru, 2557 Cleveland Rd

   6 | Ticket Seller | January 2021
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Taking Care of Business:
Reasons to Sell $10, $20 and $30
Scratch-Offs
Time, money, convenience among benefits
Ohio Lottery scratch-off games account for approximately 54% of our
total sales. Our higher price point tickets -- $10, $20 and $30 games
-- account for 64.7% of our total scratch-off sales. Many retailers are
reluctant to sell these higher-priced games or reluctant to sell more than
just a few of these games – if you fall into either of these categories, you
are losing revenue.

One ticket for $20, or 20, $1 tickets?
Sometimes it may seem like your players prefer the lower-priced games
because they purchase these games more often or in larger quantities.
However, a player purchasing one $20 game is quicker and easier for
your clerk than selling $20 worth of $1 to $5 games with the same
profit margin. Our $10 games are our highest-selling scratch-offs and
our $20, $10 and $30 games respectively are seeing the highest rate of
growth among all price points offered. Players will purchase these games
from you if they are carried and displayed properly in your store.

Lotteries generate high sales and profit margins                                   A customer
                                                                                   purchases                         You make
It is important to carry as many of these higher priced games as possible
because players like variety, and when players re-invest their winnings,
they often purchase another game of the same price if available. Lottery
is one of the top-selling products in your store. (Fourth highest-selling
                                                                                a single serve bottle
                                                                                 of Coke for $1.69                     $0.70

                                                                                                         
category according to the National Association of Convenience Stores).
Although our profit margin is approximately 6%, we rank as the 20th                 a $10 game                          $0.60
gross margin product because of sales volume.

Average time to sell higher-priced scratch-offs packs
Retailers currently carrying one or more of each of these higher price
                                                                                    a $20 game
                                                                                                                       $1.20

point tickets sell through their packs on average:

 PRICE           WEEKS TO SELL
                                                                                    a $30 game
                                                                                                                       $1.80

 $10.00          5.1                                                           Also, because our product is unique, the customer
                                                                               has approximately a 1 in 3.5 chance to win a
 $20.00          1.6
                                                                               prize for these price points. They will re-invest all
 $30.00          2.3                                                           or part of their winnings in either more tickets or
                                                                               other products in your store.
Try a few higher-priced games for at least a month and review
Please review the games you currently carry and ask your Lottery sales
representative or the Sci Games Tel-Sell operator to order additional $10,
$20 and $30 games. Try these games for at least one month and if you
feel that they are not selling well enough, you can return these
tickets for credit to your account.

Martin Morrow, Assistant Deputy
Director, Sales

                                                                                                           January 2021 | Ticket Seller | 7
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Winner News!
                                                                               ®

                                      ®

Sales tips for                                                      $500,000 Cashword winner • November 2020

the New Year                                                        Recently, Amy Hanudel stopped to cash her $500,000
                                                                    Cashword ticket at Johnny’s On The Spot #2 in Oregon. She
                                                                    wanted to use what she thought was a $50 win to pay for subs
It’s a great time to give your Lottery business practices a quick   at a local sub shop.
review. Take a look at these best practices (pick a few) and
share them with your staff. Get the conversation going and see      The store employee looked at her ticket and stopped. She told
your sales grow.                                                    Amy that she couldn’t cash it and motioned her to the terminal
                                                                    display to see how much she won. Amy celebrated her
Lottery Best Practices                                              $500,000 top prize win with her friend Richard.
• Ask for the Sale.
• Review your Lottery display on a regular basis. Is it clean,
  current, organized? Position scratch-offs and POS at eye level.
• Change displays regularly to encourage repeat visits. Need
  signage to advertise the current jackpot? Go to Retailer
  Resources on the Ohio Lottery website and click on
  "Promotional Materials." https://www.ohiolottery.com/Retailers/
  Retailer-Resources
• Review your scratch-off game mix and consider placing
  games in multiple locations, i.e. near the cash register and
  near the terminal.
• Talk to customers. Let them know about your new games
  and what games are most popular.
• Share news about winners in your store, and other great
  news about winners across the state.
                                                                    Classic Lotto jackpot winners • Nov. 23, 2020
• Make it fun. Promote a “game of the week.”                        After 16 years playing the same set of numbers, a group of
• Have staff participate. Come up with “today’s lucky               co-workers claimed the $5.9 million Classic Lotto jackpot
  numbers” for one of your popular draw games and display           prize drawn Nov. 23. They purchased their winning ticket at
  prominently.                                                      Convenient Food Mart, 811 E. 222 Street in Euclid.
• Talk to your sales representative. Request an annual sales        Dubbed “The Lucky 10,” the group chose the $2.9 million
  review and snapshot of your competitive position.                 cash option payout. Each member of the pool will take home
• Work with your sales representative to develop in-store           $212,400 after federal and state tax withholdings.
  promotional opportunities.
                                                                    When the pool started 16 years ago, they purchased an auto
  Your sales representative is well-positioned to help you grow     pick ticket and have stuck with those numbers ever since. They
  your Lottery business. Set aside a few minutes to talk with       will continue to play those numbers.
  them during their regularly scheduled call or in-store visit.
  Sit down a few times a year with your rep to review goals,        “A few months ago, we won for $2,000. We were just building
  training needs and performance targets.                           up to the big one. We’re hoping for Mega Millions next,” said
                                                                    Gery, who purchases tickets for the pool.
   8 | Ticket Seller | January 2021                                                                        January 2020 | Ticket Seller | 9
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Order Notes | January 2021
Use Order Notes to prepare for your scratch-off ticket order call by a Sci Games Tel-Sell
representative. If your inventory starts to run low, use this handy sheet to prepare your order
and give the Lottery a call at 1-800-686-4208.
Review this plan-o-gram. Everyone should be carrying these games to drive sales.
These are our top-selling games statewide.

Plan-o-gram

                                                                                Fastest Road to            $300 Million
Cash Celebration           Extreme Millions          Merry Millions             $1 Million                 Diamond Dazzler
($30), #552                ($30), #433               ($20), #611                ($30), #494                ($20), #302
____________________       ____________________      ____________________       ____________________       ____________________

                                                      $500,000
Premier Cash              $1,000,000 Cashword         Holiday Money              $50, $100 or $500          $500,000 Cashword
($20), #617               ($20), #586                 ($10), #610                ($10), #553                ($10), #612
____________________      ____________________        ____________________       ____________________       ____________________

                                                                                 Special Edition
Winter Green 7’s           Platinum Millionaire       Holiday Lucky Times 10     Cashword                  Lots of $500!
($5), #615                 ($10), #595                ($5), #609                 ($5), #604                ($5), #597
____________________       ____________________       ____________________       ____________________      ____________________

Winter Doubler            Treasure Hunt              Holiday Cash Drop           Bingo Times 10             Power Play Cashword
($2), #614                ($5), #590                 ($3), #608                  ($5), #584                 ($2), #565
____________________      ____________________       ____________________        ____________________       ____________________

                                                                                 Cash Explosion
Festive $50’s             Holiday Cash                Jingle Jackpot             Player Appreciation        Cash Explosion
($1), #613                ($1), #606                  ($2), #607                 ($1), #619                 ($2), #596
____________________      ____________________        ____________________       ____________________       ____________________

As of Dec. 15, 2020. Take a look at this general plan-o-gram set with the latest scratch-offs. Remember that inventory changes
frequently. Talk to your sales representatives for the latest updates and plan-o-gram suggestions.
TICKET S eller - A Dynamic Duo: Check inside for more - The Ohio Lottery
Have room?
 After the plan-o-gram games are set, check out these popular games to carry, indicated with ticket art.

$1 games                            #614 Winter Doubler
                                    _________________________    $5 games                         #616 Winter Wonderland
                                                                                                  Riches
                                    _________________________                                     _________________________
                                                                 #627 $25, $50 or $250*
#621 Luck of the Irish Tripler*                                  _________________________        _________________________
_________________________           #607 Jingle Jackpot          _________________________
_________________________           _________________________                                     #612 $500,000 Cashword
                                    _________________________    #623 Go for the Green*           _________________________
#619 Cash Explosion                                              _________________________        _________________________
_________________________           #605 Some Like It Hot        _________________________
_________________________           _________________________                                     #610 $500,000 Holiday
                                    _________________________    #615 Winter Green 7s             Money
#618 Fast $50s                                                   _________________________        _________________________
_________________________                                        _________________________
                                    #596 Cash Explosion                                           _________________________
_________________________
                                    _________________________
                                                                 #609 Holiday Lucky Times 10
                                    _________________________                                     #595 Platinum Millionaire
#613 Festive $50s                                                _________________________
_________________________                                        _________________________        _________________________
_________________________           #593 Three Stooges®                                           _________________________
                                    _________________________    #604 Special Edition
#606 Holiday Cash                   _________________________    Cashword                         #591 Ohio Millions
_________________________                                        _________________________        _________________________
_________________________           #571 Triple 777 Red Hot      _________________________        _________________________
                                    Slots
#600 Winner Winner Chicken                                       #599 Lucky Loot                  #562 Grand Diamond Dollars
Dinner                              _________________________    _________________________
                                                                                                  _________________________
_________________________           _________________________    _________________________
                                                                                                  _________________________
_________________________
                                                                 #597 Lots of $500!
#587 Moneybags                                                   _________________________        #560 Diamonds & Gold
_________________________                                        _________________________        _________________________
_________________________                                                                         _________________________
                                                                 #590 Treasure Hunt
#585 Triple Tripler                                              _________________________        #553 $50, $100 or $500
_________________________                                        _________________________        _________________________
_________________________                                                                         _________________________
                                                                 #584 Bingo Times Ten
#580 7-11-21® Tripler                                            _________________________
_________________________                                        _________________________
_________________________
                                                                 #579 Decade of Dollars
#567 I Love to Win                                               _________________________
                                    #566 Lucky Gems Bingo
_________________________                                        _________________________
                                    _________________________
_________________________                                                                         #308 $250,000 a Year for
                                    _________________________
                                                                 #578 Casino Royale               Life!
#564 Double Doubler                                              _________________________        _________________________
_________________________           #565 Power Play Cashword
                                                                 _________________________        _________________________
_________________________           _________________________
                                    _________________________
                                                                 #557 Monopoly 25x
#555 Monopoly 5x
_________________________           #556 Monopoly 10x
                                                                 _________________________
                                                                 _________________________
                                                                                                  $20 games
_________________________           _________________________
                                    _________________________                                     #617 Premier Cash
                                                                                                  _________________________
$2 games                                                         $10 games                        _________________________
                                    $3 games
                                                                 #624 Black Ice*                  #611 Merry Millions
#622 Player Appreciation*                                                                         _________________________
                                    #608 Holiday Cash Drop       _________________________
_________________________                                                                         _________________________
                                    _________________________    _________________________
_________________________
                                    _________________________

10 | Ticket Seller | January 2021
#586 $1,000,000
Cashword                                                                                          OTHER SUPPLIES
_________________________                                                                         Request these supplies when calling in
_________________________                                                                         your scratch-off orders.

                                                                                                  Terminal/vending machine paper
#583 Limited Edition
_________________________                                                                         __________________________________
_________________________                                                                         __________________________________

#547 Money                                                                                        Bet cards
_________________________                                      #368 Max the Money                 __________________________________
_________________________                                      _________________________          __________________________________
                               #461 $5 Million Payout          _________________________
#519 Platinum Diamond          _________________________
                               _________________________                                          REP RAP
Spectacular                                                                                       Discuss these needs with your Lottery
_________________________                                                                         sales representative:
                               #302 $300 Million Diamond
_________________________
                               Dazzler                                                            Point-of-Sale materials (key chains,
                               _________________________                                          scratchers etc.)
#507 $5,000,000 Bonus
_________________________      _________________________                                          __________________________________

_________________________                                                                         __________________________________

                               $30 games                                                          Signage
                                                               #174 Ohio Lottery 40th             __________________________________
                               #625 Millions*                  Anniversary Millions
                               _________________________                                          __________________________________
                                                               _________________________
                               _________________________       _________________________          Dispensers
                               #552 Cash Celebration           *These scratch-offs go on sale     __________________________________
                               _________________________       Jan. 5, 2021.
                                                                                                  __________________________________
#488 $100 Million Cash
                               _________________________
Extravaganza                                                   *List as of Dec. 15, 2020. All
                                                                                                  Promotions
_________________________                                      games displayed may not be
                               #494 Fastest Road to $1                                            __________________________________
_________________________                                      available at the time of your
                               Million
                                                               request. See your CSR and check    __________________________________
                               _________________________
                                                               your terminal’s Games Available
                               _________________________
                                                               for Sale report for the latest     Employee training
                                                               inventory updates. On-sale dates   __________________________________
                               #433 Extreme Millions
                                                               for the latest scratch-offs is
                               _________________________                                          __________________________________
                                                               subject to change.
                               _________________________
                                                                                                  Other
#476 Ohio’s Cash Blowout
                                                                                                  __________________________________
_________________________
_________________________                                                                         __________________________________
                                                                                                  __________________________________
                                                                                                  __________________________________
                                                                                                  __________________________________
                                                                                                  __________________________________

 Taking Care of Business:                                                                         __________________________________
                                                                                                  __________________________________

 Time to confirm your
 business’ legal name
 In mid-November, the Ohio Lottery sent a letter asking you to confirm that we have                     Need to
 the correct legal name for your business and the associated address on file. The legal               order more
 business name is the name connected to your business’ tax identification number (TIN).
                                                                                                     scratch-offs?
 This information is critical to receiving a timely 1099 IRS statement, so you are                  Have questions
 prepared for tax time.                                                                              on ordering?
 Login to your account now and make any necessary updates at Retailer Central.                        Please call
 Updates must be received by Jan. 9, 2021 to ensure your updates are processed in time
 for the 1099 mailing. https://www.ohiolottery.com/Retailers/Retailer-Central                       1-800-686-4208.

                                                                                                      January 2021 | Ticket Seller | 11
PRESORTED

                                                                                                                              FIRST-CLASS MAIL

                                                                                                                              U S POSTAGE PAID

                                                                                                                                CLEVELAND OH
                                   ®

                                                                                                                               PERMIT NO. 2484
      THE OHIO LOTTERY
      615 West Superior Ave.
      Cleveland, Ohio 44113-1879

                                                                               The $30 scratch-off
                                                                               Millions #625
                                                                               On sale Jan. 5, 2021
                                                                               Millions ($30), #625
                                                                               Top prize: $1 million*
                                                 ®
                                                                               Top prize odds: 1 in 254,545
                                                                               Overall odds: 1 in 3.19
                                                                               Percentage payout: 81.0%

                                                                               Our newest $30 game offers one

         Call Center                                                           of the best percentage payouts
                                                                               ever, and offers a starting prize

           Hours                                                               of $40, another appealing game
                                                                               feature. The Ohio Lottery has
                                                                               ordered an 11.5 million ticket
                   1-800-686-4208                                              print.

             Monday through Friday                                             The game is stocked with
                                                                               mid-level prizes, offering
               8 a.m. to 5 p.m.                                                $100 million in prizes from
                                                                               $100 to $1,000.
      During these hours, you can talk
        to a live person about issues                                          The top prize is an annuity,
      concerning your Lottery business.                                        paid as $40,000 a year
                                                                               for 25 years before tax
             Lottery offices are closed                                        withholdings. Players can
        Jan. 1 for the New Year's holidays.                                    choose a $500,000 cash
                                                                               option equivalent before
              Intralot Technical Support                                       taxes.
                   1-866-710-2462
                    Operating 24/7

Total copies printed: 11,000 Unit Cost: $0.265       Publication Date: 12/20                                       January 2021 | Ticket Seller | 12
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