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TILE TODAY
99
FULLY ENDORSED BY THE AUSTRALIAN TILE COUNCIL
COLOURED
GROUTS
FOR ROOM
REVAMPS
AUSTRALIAN
TILE COUNCIL
LAUNCHES
DIGITAL GUIDE
CERSAIE 2018:
EVOLUTION OF TILE
TRENDS | F E AT U R E D P R O D U C T S | TRADE FAIRS | INDUSTRY NEWS
Do YOU Fit The
Membership?
l u s ive g
1 . Exc Pricin
0 rial &
Mat
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a x aid
02. bates P
M
Re
m u m
a x i c e
03. ependa
M n
Ind v e
a s s i r k
. M etw o
4
0 ort N
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‘Maximum support, rebates and benefits for independants’
We’re not a franchise - We’re a Professional Buying Group.
We’re Tile Power Limited
*For membership enquiries contact Adam on : 0430 930 921
Scan QR code for
more information
Tile Power Limited - 18 Kelso Crescent, Moorebank - NSW 2170
T : 02 9734 9200 - F : 02 9734 9211 - www.tilepower.com
Tile Power Limited is a ceramic retailers buying group.
contents
99
RETAIL FOCUS
8 Beaumont Tiles franchisee, Neil Gilroy owns six stores
and considers himself a life-long member of the tile
industry despite a brief detour in roofing.
INDUSTRY ROUNDUP
14 A tile and lighting store is seeking to franchise its
business; National Tiles releases new products
including a collaboration with Grand Designs; Laticrete
appoints a new sales manager; and mosaic art is being
made in the Gold Coast.
SHOW REPORT
22 International correspondent Joe Simpson brings his
perspective of Cersaie 2018.
SPECIAL FEATURE: GROUT
32 Coloured grout can make rooms cool, according to trend
analysts. It can be paired with standard tiles to lift the
look while staying on budget or add substantial bling for
those who like to stand out.
TILE ASSOCIATION
42 The Australian Tile Council has launched a digital guide
and a new website.
REGULAR DEPARTMENTS
45 Featured Products
50 Events
www.tiletodaymagazine.com.au
Exciting additions to Precious Travertine
20mm Colour Body Glazed Porcelain
Precious Travertine Grey External Paver
Precious Travertine Herringbone Mosaics sheets
260x315x10mm, Available in Ivory, Bianco and Grey
Precious Travetine Subway
300x75x10mm, Available in Bianco, Ivory and Grey
Precious Travertine Ivory External Paver
600x600x20mm
NSW - 02 9829 7889 - Email: cs@orientile.com.au - 1/19 Aero Road, Ingleburn, NSW 2565
VIC - 0431 952 993 - Warehouse: 99 Olympia St, Tottenham, VIC 3012
QLD - 0435 860 025 - Warehouse: 7C, 400 Bilsen Road, Geebung, QLD 4014
FO REWOR D
TILE TODAY
Proudly produced and printed in Australia
This edition of Tile Today brings you the latest local and international ELITE PUBLISHING CO PTY LTD
developments in the tile industry. ABN: 27 006 876 419
PO BOX 800, Templestowe, Victoria,
On the home front, Beaumont Tiles franchisee Neil Gilroy talks about his Australia 3106
Ph: + 61 3 9890 0815
dedication to tiles and what makes being part of the group work so well for him.
Fax: + 61 3 9890 0087
Email: info@elitepublishing.com.au
A tile and lighting store in Canberra is looking to franchise its business model, and Website: www.tiletodaymagazine.com.au
National Tiles has launched new products into the market. Maurimosaic is a Gold www.elitepublishing.com.au
Coast based company producing mosaic art with a European sensibility. PUBLISHER
Vicky Cammiade
An aquatics centre close in Scarborough along Perth’s coastline gets a major tile vicky.cammiade@elitepublishing.com.au
revamp, and the Australian Tile Council has made a significant digital investment EDITOR
Betty Tanddo
with its new guide and website.
betty.tanddo@elitepublishing.com.au
INTERNATIONAL CORRESPONDENT
Cersaie remains an influential event on the global stage and international Joe Simpson
correspondent Joe Simpson was there to see it all and report back to Tile Today joe.simpson@elitepublishing.com.au
readers. No one in the tile industry gets left behind by reading Joe’s show reports. MACHINERY EDITOR
Philip Ashley
The special feature on grout looks at coloured grouts and the different products philipneilashley@yahoo.com.au
and their benefits for end-users. This new trend is gaining traction with an SALES & MARKETING MANAGER
increasing number of professional designers and savvy renovators. Trudi Woodward
trudi.woodward@elitepublishing.com.au
Once again, Tile Today will be visiting The International Surface Event in Las CIRCULATION MANAGER
Georgia Gilmour
Vegas in early 2019. We would be happy to hear from anyone from the Australian
georgia.gilmour@elitepublishing.com.au
industry who will be attending the trade show so they can be part of our coverage.
GRAPHIC DESIGN
Uber Creative – Annette Epifanidis
We also wish our readers, advertisers and supporters a safe and enjoyable holiday Mobile: 0416 087 412
season. Look forward to working together in 2019. annette@ubercreative.com.au
www.ubercreative.com.au
Until next time, PRODUCTION
For artwork and production enquiries please
email: production@elitepublishing.com.au
PRE-PRESS
Prominent Digital
PRINTED BY
Prominent Press Pty Ltd
ELITE PUBLISHING CO PTY LTD
PUBLISHERS OF: Flooring Magazine, Discovering Stone
Magazine, Finishes & Surfaces Magazine, TileToday
Magazine, Supplier Magazine and FB Magazine.
Betty Tanddo
Editor
Leading the Industry
Endorsed by Australian Tile Council
www.australiantilecouncil.com.au
ELITE PUBLISHING CO PTY LTD. All rights reserved. No
part of this publication maybe reproduced, transmitted or
copied in any form or by any means, electronic or mechanical
including photocopying, recording, or any information storage
or retrieval system, without the express prior written consent
of Elite Publishing Co Pty Ltd. Viewpoints, opinions, claims,
etc expressed in articles appearing in this publication are
those of the authors. The Publishers accept no responsibility
for the information supplied or for claims made by companies
or their representatives regarding product performance, etc or
for any errors, omissions, misplacement, alterations, or any
FRONT COVER IMAGE subsequent changes, or for any consequences of reliance on
this information or this publication.
An almost basic white tile is combined with Please note: Shade variation is an inherent
the exuberance of colour and the freshness of feature of tile production. The Publisher is not
a detailed mural, complete with illustrations of liable for any discrepancy between images
exotic plants and birds with bright plumage. published in Tile Today and actual products.
The Livorno Mural Sonata tile series from
Spain-based Mainzu Ceramics can give spaces
an air of happiness and tranquillity.
6 | TILE TODAY #99 | www.tiletodaymagazine.com.au
MEGAslim ™
MADE IN ITALY
Calacatta
Sahara Noir
Available in a range of sizes and styles
WWW.EVERSTONE.COM.AU Perfect for bathrooms or commercial spaces
For all enquiries please contact 02 9795 2000 Contact us today for more information.
This Beaumont Tiles store is
located at Unit 11/1845 Ferntree
Gully Road, Ferntree Gully (VIC)
Life-long commitment to tiles
Tile Today spoke to Beaumont Tiles franchisee, Neil Gilroy, who owns and operates six stores
located in Victoria.
N
eil Gilroy is dedicated to 1. Please describe your target 4. What is your point of
the tile industry. Even a market in your area or region. difference from other tile
brief experience working Local builders and tilers are our retailers and how has it helped?
outside of tiles led him main trade customer across the Looking internally, we really get a
straight back to the industry. Gilroy’s stores. We, like the wider Beaumont big kick out of supporting our local
stores are currently based in the network, really enjoy supporting these builders and tradies. Even on a quiet
outlying suburbs of Ferntree Gully, businesses by providing them with day, we have over 30 people walking
Dandenong, Frankston, Mentone, quality products and great service. into our stores, and our team always
Mornington and Narre Warren. They From a consumer perspective, our strives to go above and beyond to
cater for first time DIYers through to customers are people who have done make sure that everyone gets what
professional tradespeople. their research and are looking for they’re after.
Here, he responds to questions quality and expertise. As opposed to From an external perspective,
about his retail stores and how low-quality “bargains” that may well Beaumont Tiles as a brand is
bathroom products have boosted tile ruin their dream renovations. recognised as being a leader in
sales. delivering the best quality products
2. What is the percentage split and offering the best range reflecting
between professional end- local and global trends
users (tradies, builders etc.) We also stand out when it comes
and DIY consumers? to customer service and product
It varies slightly from store-to- knowledge, with our logistics being a
store but our trade versus consumer great strength. I believe we have the
split is around 55/45. best warehouses, marketing team,
admin and execs in the industry.
3. How has trading been for All our head office staff are always
the last quarter period? accessible. It’s great having that sort
This last quarter has been really of quality at the top and the ability
strong with a significant uptick access to it whenever you need.
compared to the previous quarter.
Though for me, more importantly 5. How long have you been a
this growth has remained steady member of the retail group?
moving into the next quarter period The tiling industry is in my blood.
which suggests that the industry is in I started working in Beaumont’s
Beaumont Tiles franchisee, Neil Gilroy a reasonably healthy state. Clearance Warehouse in 1994. 10
8 | TILE TODAY #99 | www.tiletodaymagazine.com.au
300x300
300x600
600x600
MATT P2 / P5
LUSCIOUS
www.ncia.com.au
Three years later, Bob Beaumont asked
me to open the Oakleigh showroom,
and how could I say no? In 2003, I
was proud to take over the existing
company showroom at Mentone,
changing it to my first franchise. And
as they say, the rest is history.
This year will mark my 23rd
year with Beaumont Tiles, 16th as
a franchisee and seven years prior
to that in corporate (head office).
I jumped at the opportunity to get
involved with the brand and have
loved growing with the business.
6. What was your reason for
joining it in the first place?
I was around 22, and just back
from overseas when I started working
for Beaumont Tiles in Adelaide. I
soon found a genuine passion for the
industry. There was a small hiatus
for a few years where I worked in
the roofing industry, and even the
guys that I worked with during that
time said that I needed to go back to
Beaumonts. So I did.
7. How does your membership
continue to help you in your
business today?
The model we are given from
Beaumont works!
It really is a complete package.
I like the security associated with
being part of a large trusted brand,
the processes, the advertising and
guidance provided by head office. Top: Sales of bathroom ware have done well for the store.
I believe that it is a true business Above: An interior view of the Ferntree Gully store.
collaboration and it makes our job
of selling the best products to the store-led development, that always this is because when our customers
market much easier. has the aim to increase our knowledge purchase tiles, they also consider
on products, new technologies and how they would complement their
8. What in-store promotions the latest style and trends. And on bathrooms.
have worked well for you? a franchisee level, a lot of the store
January and June are often the owners also share and learn from 11. Do you specialise in any
months where we’ve found our in- each other. It’s a very collaborative niche categories?
store promotions have worked well group to be a part of. Beaumonts caters for all individual
for us. The promotion of Beaumont’s styles and as a result, it provides
bathroom ware range, via a catalogue 10. What are your strongest customers with a wide range of tiles
promotion has also been a big hit departments or core ranges? – both in terms of style and budgets –
across all our stores. It varies from store to store but, I and bathroom ware. I think our niche
would say, that large format or slab is that we give our customers the best
9. Do you provide training tiles, timber look tiles, subway tiles experience across the board, then
for your store staff? Please and Terrazzo have been popular. help them select products that suit
provide details. Interestingly, in one of our stores, their particular needs. In addition, we
Training is certainly very European porcelain tiles are one of are a true one-stop-shop for tiles and
important to us and Beaumonts as a the strongest ranges. Our bathroom bathroom ware, making it super easy
brand. It’s a mixture of company and ware is also quite popular. I think to design an amazing bathroom. ■
10 | TILE TODAY #99 | www.tiletodaymagazine.com.authe natural look
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SKIMMER LIDS
GROUTSCanberra
retailer eyes
franchising
future
After 40 years of helping customers
bring authentic Italian flair to their
homes, Cirillo Lighting and Ceramics
in Fyshwick (ACT) announced plans
to franchise. It believes it would appeal
to people who have an appreciation
for quality and innovative design, and
who want to own a business.
The company says building
industry experience is not required.
The cost of a franchise starts from
$450,000, with options to scale up or
down, and territories are available in
NSW, Queensland and Victoria. Cirillo’s tiles are sourced from its hand-picked manufacturers.
Cirillo Lighting and Ceramics sees
itself as a one-stop shop for customers the B2B market by working with The Cirillo range includes tiles for
wanting to build or renovate their developers, builders, architects and floors, walls, outdoor, as well as mosaics,
home. “Our model combines tiles, interior designers,” he adds. natural stone tiles such as marble and
lighting, bathroom ware, kitchen Cirillo’s tiles are sourced from granite, and large format thin tiles.
appliances, tap ware, door furniture its hand-picked manufacturers that Some remain exclusive to Cirillo.
and interior design services for a are steeped in history yet are at the The Cirillo family embodies
range of budgets,” explains managing forefront of innovation and design. some of the best elements of the
director, Joe Cirillo. One Italian-based company that Australian migrant experience. In
“It is this diversified and exclusive it deals with still creates products by 1966, Calabrian born Domenico
product offering that provides the traditional, slow double-firing Cirillo travelled to Australia in search
franchisees with a business model process. The technique guarantees of a better life. Domenico quickly
capable of maximising their return the maturation of the glaze on the tile recognised the opportunities it had
on investment and building capital through several cycles of firing. This to offer, and sent for his wife and
for themselves and their families.” gives rise to colour variants that have children a year later.
Joe Cirillo believes franchising is complexity and depth. Like many migrants, he initially
the next step for his company. “The The company continually source worked in construction and then
Canberra business is a gem, but with environmentally friendly products started a plumbing business.
the city’s population under 400,000, from Australia and around the world, It was during this time that
further expansion in the ACT is so that customer can reduce their Domenico and his sons recognised
difficult. Additionally, there is a clear carbon footprint. that Australians had limited access to
gap in the market in other states, as In keeping with its values, Cirillo’s the latest Italian designs, and decided
no one is offering a boutique one- manufacturers and suppliers have to create a tile and lighting business,
stop shop solution. Franchising the developed a green philosophy which they initially ran from his
business means homeowners in other where constant research into the eldest son, Cos’ garage. Together their
states can benefit from our model. new technology results in industrial aim was to supply high quality tiles
“Franchising allows us to partner production more compatible with and lights that were both unique and
with genuine business people who the environment. It allows the affordable.
share our drive and passion, and development of products that have a In the beginning, it was not just
who want to establish an outlet in a low environmental impact, and be a a matter of selling the products, but
location that is convenient for them,” part of sustainable building projects. also of educating homeowners about
he said. The functionality, hygiene, safety Cirillo’s beautifully crafted products,
Potential franchisees are not and long-lasting durability of the that were very different from other
limited to retail only. “Our model tiles they stock make them a green, tiles and lights available in Australia
encourages franchisees to access ecological alternative. at the time. In the beginning,
14 | TILE TODAY #99 | www.tiletodaymagazine.com.auDomenico and Cos travelled from university. Today, all three provide
one construction site to the next, expertise in design, finance and
selling site-to-site and tile by tile. marketing.
It was a proud moment when As the Cirillo range expanded and
Domenico and his sons, opened diversified, it became a place where
the first Cirillo Lighting and high quality tiles, lights, bathroom
Ceramics showroom in 1978. Cos ware and kitchen appliances were
worked alongside his father since available under the one roof. This
the inception of the business and is happened at the same time as the
considered a co-founder alongside ACT underwent major developments
younger brother Naz, who still plays in the nineties.
an important role in the business as Over the years, it has been
distribution director. involved in major projects including
Throughout the seventies and the Canberra International Airport,
early eighties Cirillo Lighting and Parliament House, and several
Ceramics continued to flourish and embassies and hotels.
in 1980, it moved to a new showroom The store has interior decorators
and warehouse. By 1988, the business on hand to help with design of any
had again outgrown its premises and project, from jobs as small as choosing
moved to its current location at 173 a colour scheme to full-scale home
Gladstone Street, Fyshwick. renovations. A dedicated project
Soon it was time for the next manager is also available, and can
generation to make its mark. Cos’ work on anything from demolition,
children, Anthony, Joe and Maria all rubbish removal, plumbing and
worked in and around the business electrical through to tiling, vanity and Joe Cirillo is managing director at Cirillo Lighting and
while they attended school and PC item installation and fit-out. Ceramics in Fyshwick (ACT).
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For more products and information visit cdkstone.toolsTimber-effects flooring range
National Tiles has responded to what Designed to endure the hustle
it perceives is the demand for natural and bustle of modern life and
timber and timber-look flooring busy families, the engineered
products with hardwearing and long- timber range is ethically sourced
lasting solutions for residential and and environmentally sustainable.
commercial builds, and renovations. Available in eight matte-finished
These products are the result of colours with a bevelled edge and a
major advancements in technology high-density Hevea core, Aspen Oak
and manufacturing. uses French Oak and carefully crafts
Laminate emulates timber flooring it with technological processes.
without the price tag of timber. To achieve the warmth and comfort
With an aluminium oxide coating of a timber-look floor without the
for protection against wear, stain cost and ongoing maintenance, Vinyl
and fading and HDF (high density Plank is designed to be softer, quieter
fibreboard) core creating a high and more comfortable than most
resistance to indentation, laminate other flooring types. It comes in two
floors are ideal for high traffic homes versions, Vale 3mm and Vale 5mm.
or commercial environments. They both have a commercial grade
Available in a European Oak- wear layer and provide a versatile
inspired palette of eight matte- alternative to real timber.
finished colours, the Residence The Hybrid flooring collection
Laminate series captures the warmth combines the benefits of laminate and
and sophistication of timber flooring. vinyl plank to produce a floating floor
It features an AC5 abrasion rating. suitable for residential homes. Built
The Cottage line has 13 for harsh Australian conditions, it has
colourways replicating European an OptimCore substrate layer that
Oak. It has a matte finish and remains stable in extreme climates.
bevelled edge with an AC4 abrasion Mistura Hybrid has embossed
rating for wear resistance. The Cabin textures that simulate timber grains
series is available in five European and a micro-bevelled profile creates an
Oak-influenced colourways with authentic timber flooring look. With a
a matte finish as well as a bevelled pre-adhered acoustic backing, Mistura
edge, and has an AC3 abrasion meets the acoustic requirements for
rating. apartment living applications.
National sales at Laticrete
LATICRETE® Australia recently architectural and trade sectors.
announced that Ross McNeil has This makes Ross a perfect fit for the
been appointed to the position of Australian team.”
national sales manager. As the national sales manager,
McNeil will be reporting directly to McNeil will focus on developing sales
general manager Emma Tschannen. strategies and formulating business
She said of the appointment: “With plans, while driving the company
a wealth of senior sales management forward in Australia.
experience in the building and Proud to be a West Australian,
construction industry, Ross has McNeil is a passionate fan of the
developed and implemented AFL but also enjoys a variety of
successful sales initiatives and other sports, including rugby league
strategies across multiple industrial, and union, basketball, motorsports
commercial and retail construction and golf. On weekends when he is
channels. not driving his teenagers around,
“Ross has 23 years sales McNei is working on his renovation
Ross McNeil is the new national sales manager management experience within project in the southern suburbs of
at Laticrete Australia. the technical and specification, Queensland.
16 | TILE TODAY #99 | www.tiletodaymagazine.com.au10MM & 20MM
PORCELAIN TILES
1cm
Indoor
2cm
Outdoor
ASH GRIGIO SANDSTONE BLUESTONE NERO TRAVERTINE BEIGE TRAVERTINE GREY
IVORY
GASCOGNE COLLECTION
New limestone collection with subtle contrasting
marine fossils, versatile enough for any interior
or exterior space.
TAUPE
Finish: Matt & External Finish
Size: 300X300/300X600 and 600X600
Indent: Lappato Finish all colours
Plus: 2cm Porcelain Paver in 600x600
Black ONLY
LIGHT GREY
DARK GREY
BLACK
DISTRIBUTORS WANTED : We are seeking Expressions of Interest to join our distributor network interstate and in New Zealand.
Please contact us on (02) 9757 1822 to discuss this excellent opportunity.
TRADE PORT INTERNATIONAL 11-12 Hexham Place, Wetherill Park NSW 2164
� (02) 9757 1822 mail tradeport@trade-port.com.au � www.tradeport.com.auMosaic art,
made in
Queensland
Maurimosaic is a company with more
than 15 years’ experience in crafting
and designing mosaic art. All of its
manufacturing processes are done
manually from its Gold Coast (QLD)
base, adhering to the specifications
and requests of its customers. According to Aybar’s business (and to request and also, our lead time is
Named after its designer, Mauricio life) partner, Andrea Castiglione, the between 10-15 business days. We can
Aybar (or Mauri to his friends), is a business is known for its production also customise any of our designs with
specialist in art mosaic. Shortly after of high quality, hand-made tiles. the colours chosen by our clients. This
beginning his art studies, Aybar “We have distinguished ourselves is a big strength that distinguishes us
spent a significant period of time in by offering customised tiles using from other suppliers.”
Barcelona (Spain), home to Gaudi and hand cut patterns with various Castiglione also holds an MBA
other modern mosaic artists, where combinations of colours from our and Bachelor of Business and
he acquired much of his technique classic Italian colour palette,” she Management. She oversees the
and spirit as an artist. His works are explains. commercial and marketing sides
based on the modern versions of the “Our handmade mosaic artistic of the company. “Our product is for
ancient craft. tiles are made on the Gold Coast those who enjoy art and want to
create a singular and featured space.
We produce the tiles with 3mm
Italian stained glass,” she adds.
In Europe, the pair made mosaics
for public and private spaces. In
Australia, they restored the mosaic
waterfall (55 sqm) of the Palazzo
Versace boutique hotel on the Gold
Coast.
They have also made more than
500sqm of custom mosaics (including
arches, murals, bathrooms, kitchens,
floors, interior and exterior pools,
outdoor and indoor areas) for a
private residence located in the
hinterland.
The company was established
in November 2015, one year after
arriving in Australia. Prior to this,
the couple worked together in the
European mosaic industry.
By then, Aybar had gained
extensive experience working for
himself making mosaics, mosaic
tilings and restorations.
Pictured (clockwise from top):
Mauricio Aybar (left) and Andrea Castiglione
are behind Gold Coast business Maurimosaic.
A residential project featuring work from
Maurimosaic.
Maurimosaic is also involved in commercial
projects.
18 | TILE TODAY #99 | www.tiletodaymagazine.com.auIF ONLY
THEY
KNEW...
Meet Ed and Sarah. They love their home
and recently retiled their balcony. The job
was perfect and they were thrilled.
But 1 month later, they started to get leaching
so they had their tiles professionally cleaned.
The efflorescence returned so they cleaned
it again.
And again, and again.
IF ONLY THEIR TILE RETAILER ENSURE CUSTOMER
OR TILER HAD RECOMMENDED HAPPINESS FOR ONLY $4/m2*
EFFLOCK RECOMMEND EFFLOCK
Efflock is an advanced additive that prevents migration For stockist or technical enquiries contact:
of calcium hydroxide and other salts that cause
efflorescence.
Ben Burdett – 0414 730 736
(National sales and technical enquiries)
It works by impregnating mortar to provide a hydrophobic Denis Suess – 0418 422 858
function that is unaffected by building movement or (Agent for Southern & Central regions NSW, South Coast, Riverina & ACT)
traffic wear.
Chris Garling – 0408 275 369
When added to screed, render, tile adhesive and grout, (Agent for Central & North Coast NSW, Hunter & New England)
Efflock provides a primary water barrier and is proven to
be a reliable solution for preventing efflorescence. www.efflock.com.au
*AUD based on RRP for a 20 litre drum and used in a 40mm screed, tile adhesive and grout.Grand Designs
collection
In a first for the tile industry, National
Tiles has collaborated with Grand
Designs (from the popular TV series)
to release a specially curated tile
collection called, The Grand Designs
Capsule Collection for National
Tiles. It brings together quality and
design as well as practicality and
affordability.
With a focus on tiles for floors,
walls and splashbacks for indoor and
outdoor use, the range also includes
National Tiles newly released
timber flooring range. (See story
on page 16). Each tile and timber
flooring design has been selected
for its relevance to the Australian
marketplace, in keeping with the
design excellence and cutting-edge
creativity the Grand Designs (GDA)
brand is renowned for.
The Grand Designs Capsule
Collection for National Tiles features
tiles from significant manufacturers
around the world, along with ethically
sourced and environmentally
sustainable timber. The range offers
consumers, architects, builders and Liz Burnett, brand partnerships around the world. We work alongside
interior designers a selection of tile manager, Fremantle Media, said: our customers to specify, supply and
and flooring solutions that suit a “We are excited to be working with install an incredible variety of tiles
variety of aesthetics, from classic market leader National Tiles on to every sector of the market from
and Hampton-style to contemporary our first venture into the building home renovators to trades, interior
coastal, modern farmhouse and mid- category. The partnership comes designers, architects and builders.
century interiors. at an exciting time for our globally “We are proud to be collaborating
recognised Grand Designs brand with Grand Designs, one of Australia’s
with evergreen content on Foxtel and most loved and trusted home design
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homeowners are increasingly looking perfect partners for a specially
for interesting aesthetics to enhance curated collection – so that every
their space and we’ve worked with Australian can have the very best
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collaboration with National Tiles The Grand Designs Capsule
utilises colour, texture and beautiful Collection for National Tiles will be
pattern design...” featured in associated publications
Darren Taylor from National over a 12-month campaign including
Tiles, explains: “At National Tiles our Grand Designs Australia magazine,
expertise in tile selection is unrivalled. GDA Source Book, GDA Kitchens &
We work closely with our supply Bathrooms, and via social media on
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Australia the best possible tiles from and in store around Australia. ■
20 | TILE TODAY #99 | www.tiletodaymagazine.com.auHerringbone Diamond Cube Scallop Hexagon Polar White Ceramic Mosaic Available in a range of sizes and styles Perfect for bathrooms or commercial spaces WWW.EVERSTONE.COM.AU Contact us today for more information. For all enquiries please contact 02 9795 2000
Cersaie 2018:
Lavish and luxuriant
International correspondent, Joe Simpson reports from the show
and provides an overview of this major, global industry event.
22 | TILE TODAY #99 | www.tiletodaymagazine.com.auCersaie 2018 delivered once Marble-effects in 2018 trended that fall somewhere in the stone to
again, with an impressive 900 towards more strongly veined forms, cement spectrum but appear to have
although white Carrara-style and near no specific material inspiration. The
exhibitors and some stunning
black riffs on nero marquinia, still led trick seems to be to offer surfaces with
new collections. But this the way. This year the veining was just enough variety – be that speckles,
year’s show was more about often picked out in golden hues, or lustre highlights, mottled colours
evolution than revolution, with else the tiles were embellished by thin or simulated ageing – to make the
metallic listelli. finished floor both visually interesting
the reinvention of existing
Quartzite and highly polished and practical in terms of maintenance.
surface effects and added spice onyx both featured prominently, These “composite” looks seem set to
in terms of colour injections while impressive book-matched (two grow as a category, both in floor and,
and decorative patterns. tiles with mirror images) and end- increasingly, wall tiles.
matched (a four-tile symmetrical One consequence of this
pattern) XXL slabs, were displayed by composite trend was that simulated
Luxury looks several manufacturers to illustrate the terracottas, lighter cottos, sandstone,
If one word summed up the over- sheer power and realism of the latest and limestone looks were harder to
riding feel of Cersaie 2018, it would marble-effect porcelain tiles. find. They were squeezed out of this
be luxury. XXL slabs aimed at There appeared to be fewer neutral space by light grey tile styles.
the worktop market, 20mm and chevrons, and other unusual geometric When it came to wall tiles,
30mm exterior tiles cashing in on tile formats. However, hexagons are structured white tiles remain
the inside-out lifestyle trend, and still very popular, as are triangles. highly popular, with manufacturers
ventilated ceramic façades – as well One outcome of this was that there reporting significant interest in matte
as majestic marbles, cementine were fewer parquet-style wood ranges, and satin ranges in the medium
decors, and grungy concrete-effects and multi-format floor and wall tile and larger formats that have heavily
– the overall trend was towards rich, displays. structured relief decoration. Basically,
embellished and confident designs. Apart from marble- and cement- these are tone-on-tone mosaic
This is a significant contrast to the effects, the dominant floor tile trend surfaces. Striped surface effects,
conservative feel of the event in 2016 was quite plain and conservative. where texture again provided the
and 2017. There were grey and beige designs visual interest, were also major trend.
www.tiletodaymagazine.com.au | TILE TODAY #99 | 23Clockwise from top: The Dekorami range is designed by Marcante-Testa for Ceramica Vogue; Denim
is a mosaic tile by Appiani; Marazzi unveiled its Grande range of slabs at Cersaie 2018; Onici
Bianco Quarzo is a stone look tile from Casalgrande.
Blue and metallics often bringing low temperature inks
Blue was the stand-out accent colour that vitrify at around 700oC, it is
at Cersaie 2018. It came in many now possible to use metallic lustres
different hues, from powder blue as a decorative enhancement on
right through to intense cobalt, and many more ranges. This has resulted
classic Oxford blue. It was prominent in gold veining on marble-effects,
in everything from XXL porcelain mica highlights on quartzite-inspired
slabs right through to the displays ranges, and a raft of pure metal
created by mosaic specialists. designs including corten steel wall
Rich blues were used to pick out tiles, metallic glazed reproductions of
the detail on white and neutral tiles, embossed pressed tin tiles from the
and it was also the go-to colour for the early 1900s, and satin steel forms that
brush-effect decors seen throughout work with industrial chic styles.
the show, adding an artisanal touch These affordable metallic looks
to many commercial ranges. Curved seem set for star billing at the cutting
edge framing in tone-on-tone blue edge of wall tile design for years to
was one favoured way to bring this come. Right now, gilded highlights
accent hue to the wall. seem the most likely of the current
This year, Cersaie also had some wave of metallic possibilities to make
surprising pops of bold colour and it to the mainstream. This is another
design. Multi-pattern melanges and clear sign of Cersaie 2018’s nod
vibrant mixes of primary colours were towards glamour and decadence.
evident in some of the bolder displays,
most notably by Codicer, Ornamenta, Extra large tiles
and Keros. While these eye-catching XXL tiles and porcelain slabs were,
wall tile ranges may never be volume as expected, at the fore. Marazzi
sellers, they can certainly provide an unveiled its Grande range, including
attention-grabbing display in any 1,600 by 3,200mm slabs in 6mm
showroom. thickness and 1,620 by 3,240mm slabs
The other main wall tile trend was in 12mm thickness. The emergence of
a renewed focus on metallics. The thicker products demonstrates that
widespread adoption of digital inkjet manufacturers have realised that the
technology has broadened the range perfectly flat subfloors required for
of potential applications for metallic laying thinner slabs are somewhat
effects. elusive. This makes the products
With many inkjet stations that harder to install and, therefore, less
have dedicated metallic printheads, commercially attractive. 26
24 | TILE TODAY #99 | www.tiletodaymagazine.com.auBrand new: wedi Fundo Riolito neo Modular
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wedi Virtual Join Us on Find product suppliers, specs info@ wedi.com.au
Factory Tour Facebook.com and videos on wedi.com.au www.wedi.com.auMarble effects in slab format
were almost omnipresent and with
more colours than ever. Casalgrande
Padana, alone, had 34 different
colours on display. The real wow
factor came from book-matched and
end-matched installations.
While XXL formats were a defining
trend in 2017, other hot tickets
from last year were less in evidence.
Terrazzo, which featured so heavily in
2017, seems to have dropped off the
radar although it will still be pushed
for commercial projects.
At Cersaie 2018, terrazzo and Clockwise from top: Hi-Wood by Cerim in a
stracciatella options really only had Walnut shade is a wood-effect floor tile; Soft
Onyx by Fiandre is a marble-effect floor and
star billing on some of the non- wall tile; RAK’s M-Project integrates materials
European manufacturers’ stands. such as stucco, spatulated resins and woods,
This is an indication that while co-ordinated in a single colour palette;
Woodtouch Miele by Ergon is a wood-effect tile
many countries have invested in the for walls and floors.
advanced production technology to
produce such ranges – continuous
pressing, double charging, powder
depositors, and digital inkjet
decoration – Spain and Italy still have
the edge when it comes to recognising
and exploiting cutting-edge design
trends.
Below: The Venice Villa range by FMG is a
granite-effect tile; Onice Pesca from Ariostea is
a large marble-effect porcelain slab.
Wood-effects in pre-packed boxes to allow easy
There are more European creation of a random planked floor.
interpretations of wood-effects in Another development in wood-
evidence at Cersaie, although they effects was longer planks that utilise
were not as prominent as they have Continua+ cut slab production.
been over the past decade. Still, just This offers competition for the now
when you thought every wood type dominant 200 by 1,200mm plank
had already been digitally printed format.
onto tiles, this year saw bamboo (yes, These larger plank formats, notably
I know, it’s a grass not a wood) and 300 by 1,800mm, re-emphasise
the Japanese charred wood-effect the super realistic graining, knots,
Shou Sugi Ban, among other off-beat and natural colouration of the best
takes on timber. porcelain imitations. Highly polished
Marazzi offered an interesting wood-effects also convey a “just oiled”
timber twist with ranges that are look and recall experiments carried
100mm and 150mm wide but come out some 10 or so years ago with extra
in differing lengths. These are sold thick, high gloss, flowing glazes.
26 | TILE TODAY #99 | www.tiletodaymagazine.com.auClockwise from above: The Lombard stone
directly influenced the Pietra d'Iseo by Cotto
d'Este; Worn by Ariana is inspired by leather
and an example of the novel ceramic surfaces
at Cersaie 2018; Pinstripe Dark from Keope is
a marble-effect wall tile; The cement-effects
in Porcelanosa’s HighKer series of XXL format
tiles blur the lines between stone and cement;
Panaria’s Context draws inspiration from
cement mortar;
New surfaces Other trends include alternating smaller tiles. An increasing number
Contemporary surfaces such as plain strips with raised strips in a of factories offered collections of
cement, plaster, concrete, and resin heavy texture, and décor inserts with encaustic style multi-pattern floor
have been selling well, and there plain glazed ceramic tiles or wood- tiles. So it is safe to say that this look
were many fresh takes on them at effect pieces. is not going away any time soon.
the show. However, unless viewed as On a similar theme, Verde 1999
large tiled areas, these designs can have combined three material effects Concrete-effects
be difficult to visually understand, as – stone, metal and concrete – into The pairing of concrete-effect tiles
one tile on its own looks much like one tile for its Matrix series, which with contrasting material influences
another. It was also interesting to note has a large pentagon shape. These was a notable trend. They were
that, alongside the ubiquitous greys, material mixes were one of the main paired with wood-effect tiles, as well
some manufacturers are starting to design directions at Cersaie 2018, and as marble-effects, stone-effects, and
experiment with concrete-effects looks likely to be a continuing area of metallic-effects.
in other hues including blue, green, experimentation in the years ahead. There were a lot of material fusions
brown and even pink. There were many examples of with tiles that fuse parts of natural
Overall, concrete-effect designs coloured decorative patterns for stone with elements of concrete.
have become even more sophisticated. flooring, such as Marazzi’s D-Segni The result are neutral colourways,
Some of the brush-effect horizontal range that introduced hues such as unexpected subtle surface patterns,
stripe decors – a development dusty indigo, tangerine, and mustard. and engaging textures.
from the more vertically-oriented Spanish manufacturer Equipe’s Art These materials point one way
shuttered concrete look – were Nouveau collection demonstrated forward for tile design. Digital
particularly effective. They added a the trend for the softening of scanning, image manipulation
subtle, visual punctuation without monochromatic patterns, with subtle software, and digital inkjet technology
weakening the sought-after industrial use of colour, all suited to creating are combined to offer tile designers
aesthetic. repeating patterns from groups of another set of aesthetic options.
www.tiletodaymagazine.com.au | TILE TODAY #99 | 27Clockwise from above: Hyper by Flaviker is a concrete-
effect tile that is not sterile or minimalist; To Be Marble
+ Concrete tile by Cercom reflects the marble-effects
trend seen at Cersaie 2018; The Jungle tile for Valentino
by Ceramiche Piemme. Piemme gained the licence to use
the Valentino fashion brand over 40 years ago; Gemme
by Serenissima looks to marble for inspiration.
The larger Worn tiles have 30 cement. Its aesthetic impact, antiqued
“leather” patches in four colours, the and imperfect, is enhanced by shade
rectangular tiles 11 patches. It comes variations spanning cool and warm
in four rich earth tones: Stone, Mud, tones. The names – Worked Charcoal,
Copper, and Shadow. Vintage Taupe, Crafted Graphite,
Ariostea displayed Ultra Con. Used Grey, Worn Sand, and Aged
Crea Maxi Slabs alongside 1,200 by White – refer to the manual plastering
600mm, 600 by 600mm, and 600 by technique that influenced them.
300mm formats for more compact Iris’ Downtown transfers concrete
architectural spaces. It has four to porcelain surfaces for projects with
colours – Cloud, Earth, Ink and Talc – a minimalist, contemporary character.
in traditional sizes. In addition, Dove It comes in four contrasting shades,
Grey, a soft, neutral shade, comes in all ranging from grey to brown, and
sizes. three sizes, 1,200 by 600mm, 600 by
Concrete-effect does not have to 600mm, and 300 by 600mm. The retro
be sterile, minimalist, and surfaces effect, obtained through scratches and
without personalities. One of the most colour contrasts, gives the collection a
imaginative ranges comes from Hyper naturally worn look.
by Flaviker. This is provided in “Wide”, The Ikon collection, new to
the term used by the company to refer Ceramiche Keope's portfolio, has the
to the large, lightweight porcelain slabs soul of concrete. Drawing inspiration
produced in a 7mm thickness using from urban style, this range
Continua+ production technology. reinterprets the raw reference material
The same pressing system, based on as porcelain stoneware. With its new
dry compaction of raw materials, is 1,200 by 2,780mm maxi size, Ikon is
also used to produce the 9mm thick ideal for creating continuous walls and
sizes. floors.
Hyper displays all the signs of the Keope has a selection of neutral
natural ageing process in concrete tones: Sky, Grey, Beige, Silver, and
blocks used in industrial building. White. These are available with a
Cracks, holes, and stains are accurately matte finish, and to complete the line,
reproduced using latest-generation it offers trim pieces and decors.
digital technology. Resin-effects form a selective, yet
The three main colour options important, sub-class of the concrete-
Ariana proved a case in point as it – taupe, grey, and silver – are effect trend. A good example is Paris
showcased a number of novel ceramic complemented by some very powerful by NovaBell, a modern design that
surfaces at Cersaie including Worn, decors – Street Lover, Tiger, and Rose evokes the paired-back beauty of
inspired by leather. When realised in – that bring an urban, street art, graffiti resin surfaces to bring about spaces
cement tones, notably in the Shadow vibe. There is even a cut piece option with an urban-chic allure. The Paris
design, this range enhanced the – Hyper Slim Pack – that set these colour range has five natural, dusty
neutral industrial palette by adding neutral tones against contrasting or shades – Plume, Amande, Ash,
this unexpected surface texture. This statement grout colours. Ciment, and Noir – conceived for use
stylistically eclectic combination A variation on the concrete-effect in combination, or for monochrome
would look equally at home in theme is provided by Artifact of spaces.
residential, commercial, or public Cerim, a glazed porcelain range that The full appeal of the Paris tile is
spaces. offers a different take on spatulated best seen in the 1,200 by 1,200mm
28 | TILE TODAY #99 | www.tiletodaymagazine.com.ausize, that constructs a visual continuity reinterprets the floral motifs of A good example is Play by ABK.
to the vibrant patterns and tactile wallpaper. This 200 by 200mm range upholds
variations. RAK’s M-Project is an exclusive the playful and decorative spirit of
Panaria’s Context is based on concept that integrates materials ceramics. It portrays patterns, graphic
cement mortar, a traditional building such as stucco, spatulated resins and effects, and colours of majolica and
material based on pure cement and fine woods, co-ordinated in a single colour cement tiles, as well as more modern
inert minerals. Panaria has enhanced palette. Floors and walls gradually elements.
this material’s qualities to create a combine into a single stylistic solution, With its distinctive shabby chic
surface with a different aesthetic and something really evident in the aesthetic, Alba Naya Sand by Bestile
texture. It is available in five shades of M-Project Stucco variant. The theme builds on the recent fashion for
grey – Square, Loft, Store, Hangar, and continues with M-Project Spatolato hydraulic tiles. Alba Naya Sand is
Mansion – with mosaics and decors where the look and surface effects of 15mm thick and has a chameleon
adding extra design scopes. spatulated resins and woods show the surface. It is billed as “a tile with a
Context introduces the 6mm passage of a craftsman’s hand. shabby-hydraulic soul”. The format
thickness in 1,200 by 1,200mm, is 200 by 200mm, with a variety of
and 1,200 by 2,600mm laminated The future shape of tiles geometric shapes that can be used to
porcelain panels. In addition to thin One of the features at this year’s achieve complex floor patterns.
slabs, the range is also available in Cersaie exhibition was floor and wall Curves rather than straight-edged
the more typical porcelain stoneware tiles that featured multi-shape plain geometrics, are the key element of
thickness of 10mm, plus 20mm for colour decoration. Here triangles, Paris by CIR. This range offers a highly-
outdoor use. parallelograms, trapezoids, rectangles refined interpretation of living spaces
All the products in Panaria’s or simple strips – among other through a selection of soft, welcoming
latest collections feature Protect shapes – are used in contrasting or colour shades, and exclusive texture.
antibacterial shield, and are part of the complementary colours to provoke Paris’ metropolitan colours, ranging
selection of products with Microban interest on the face of individual tiles. from classic black and dark grey,
anti-bacterial surfaces. There are virtually limitless pattern through to midnight blue, light blue,
The cement-effects in Porcelanosa’s possibilities when creating multi-tile green, white and old rose, are a real
HighKer series of XXL format ceramic wall or panels. eye-catcher. The range is completed
tiles blur the lines between stone and They usually have two or three by artistic elements in geometric and
cement. With four finishes and several colours per tile, and the same geometric floral forms, ideal for creating bold
different formats, its surfaces generate design often has different colour inserts and stylish details.
an optical continuity that maximises choices. This allows home owners or Oslo by Codicer 95 is a 250 by
the feeling of spaciousness. designers to select neutral decors to sit 250mm range of decorated tiles,
TexCem, a Ragno tile collection, against plain neural field tiles, or more that riffs the geometric forms in an
reflects the retro look of dilapidated vibrant options to provide a pop of on-trend blue palette. With a matte
concrete with a fine fabric weave. A colour on a splashback or border. finish, this tile can be used on both
single, rectified 325 by 977mm size is
used across the five colours: Avorio,
Cotto, Ottanio, Grigio, and Bianco.
Available in a thickness of just 6mm
(8mm for structures), it is intended for
residential and light commercial use.
This range has two 3D structures,
three decors, and one mosaic option.
The Groove 3D structure emphasises
the flaws of concrete. The Tria 3D
structure consists of triangular and
square shapes that emerge on the
surface of the material and underline
its form.
TexCem is completed by various
decors. Patch consists of a mix of
ornamental geometrical patterns
simulated by the world of fabrics.
Esagone alternates decorated
and solid colour modules with a
vintage flavour while Magnolia, a
Italian design studio 41zero42
decor in the large 1,300 by 977mm created biscuit-shaped ceramic tiles.
size, comprises four elements and
www.tiletodaymagazine.com.au | TILE TODAY #99 | 29floors and walls. What really makes Clockwise from right: Play by ABK is a 200 by 200mm
range that delivers patterns, graphic effects and colours;
this range stand out, however, is the Abitare by Ragno is a tile series inspired by the colours
Cage décor that features a series of and patterns of grit-stone; Iris Ceramica’s Arqui combines
vertical, horizontal, and diagonal crushed porcelain of the Italian tradition with colourful,
superimposed geometric figures; Paris by CIR offers
lines cut into its surface. The resulting curves rather than straight-edged geometrics; Spain-
surface has great tactile appeal. based Vives has a Resort range that experiments with
sizes, finishes and aesthetics.
A similar decorative device is
used to very different effect in Iris
Ceramica’s Arqui range; a new
collection of 200 by 200mm tiles
with surfaces full of detail and
eclectic elegance. Arqui reinterprets
the ornamental richness of Venetian
terraces in a contemporary key,
combining the crushed porcelain
of Italian tradition with colourful,
superimposed geometric figures. It
can transform surfaces into precious
tapestries.
Panaria’s Even range is another to
play with multiple geometries as a
decorative device. Working alongside
designs such as Cherry and Shapes
Snow in 350 by 1,000mm, the 350
by 350mm Geometric décor, which
comes in Warm (red and beige) and
Cold (green and blue grey with beige).
This range also offers a striking colour
palette in both 350 by 1,000mm plain
and 3D relief tiles – Snow cream,
Ivory beige, Cherry red, Dove taupe,
Leaf green, and Ocean grey/blue –
alongside three medley decors that
nod towards the hydraulic trend.
Falling somewhere between this
geometric vibe and the on-going
encaustic/hydraulic trend, Rondine’s
Swing collection has evolved from the
Portland cement looks of the 1930s
into a retro modern range in a classic
203 by 203mm moulded format that 1,200mm, provide the ideal backdrop designs include Nassau, a porcelain
recalls Op-Art and Art Deco. The for the cool elegant patchwork 400 range that draws on the character
single decors and 19-piece mixes, in by 1,200mm wall tiles of Incipit of cement with graphics full of rich
the three beige, blue and black and brancato. Using special glazes and nuances and details. The matte finish
white ranges, are accompanied by five the precision of the latest-generation and a subtle neutral colour range, is
matching plain-coloured tiles. digital decoration, the ceramic put together with white, cream, grey
At the high end, this décor direction surfaces re-create the delicate effect and graphite shades.
is being followed by aspirational of linen, arabesque silks, and even One of the tile ranges that really
brands such as Ceramiche Piemme’s the metal meshes of contemporary captured the prevailing mood at
Valentino. It was back in 1977 fabrics. Cersaie 2018 was Dekorami, a
when Ceramiche Piemme obtained Now firmly established at the collection of glazed stoneware tiles
the licence to use the label of one cutting-edge of tile design, Spain’s designed by Marcante-Testa for
of Italy’s great fashion designers, Vives is one of the pioneers of this Ceramica Vogue. The collection is
Valentino. For over 40 years, Piemme geometric fusion trend. It is best made up of three designs – Kolonne,
has presented high-end tile designs seen in the Resort range in which Koriandoli, and Kodici – in a 250 by
using this brand. Vives further experiments with sizes, 250mm format. They are available
One of the latest examples is finishes, and aesthetics. Delivering in five colours with a gloss surface
Incipit. Here restrained floor tiles, avant-garde and timeless settings including blue and three lighter hues
such as Incipit bone in 600 by with a discreet elegance, the Resort with a satin surface. ■
30 | TILE TODAY #99 | www.tiletodaymagazine.com.auTILERS
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