Top 25 Brands Transforming Lives in Kenya 2021 - The ...

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SEPTEMBER - OCTOBER, 2021    KENYA 1,000/= TANZANIA 20,000/= UGANDA 25,000/=

                                 SOCIETY: JACOB ZUMA: WHEN DID ERSTWHILE SOUTH
                                 AFRICAN REVOLUTIONARY LOSE HIS WAY?
                                 MEDICINE: WHY AFRICA’S PUSH TO MAKE VACCINES
                                 SHOULD LOOK FURTHER THAN COVID-19
                                 SOCIETY: CRITICAL RACE THEORY: WHAT IT IS AND WHAT
                                 IT ISN’T
                                 HEALTH: NHIF REFORMS SHOULD NOT IMPAIR PRIVATE
                                 MEDICAL INSURANCE

                     Top 25 Brands
                   Transforming Lives
                      in Kenya 2021
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
Welcome to WhatsApp banking with Abby, your secure, smart, digital
assistant. Whether it’s paying bills, sending money via M-Pesa or RTGs,
buying airtime or checking balances, just ask Abby to do it for you.

Add Abby on Whatsapp +254 710 130 000 - another digital
innovation that gets things done.

That’s Africanacity. That’s Absa.

absabank.co.ke
Terms andconditions
Terms and  conditions  apply.
                    apply.
Absa Bank

                        regulated by the Central Bank of Kenya.
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVERSARY CELEBRATION

                                                                                                      SEPTEMBER - OCTOBER 2021                    Vol. 16, No 159

                                      Celebrating Corporate Responsibility as a Sustainability                                                                      NEWS FEATURE                                     SECTOR REVIEW
                                      Strategy in Building Corporate Brands that Transform Lives                                                                                                                                                                      OPINION
                                      CR and CS is about developing forward-looking strategies that underpin the business objectives and                            South Africa in flames: spontaneous              Kenyan universities face big challenges          NHIF reforms should not impair
                                      provide profitable platforms on which to reinforce the longer-term aims of the whole community.                4              outbreak or insurrection?          100           going digital. But it can be done       122      private medical insurance                 142

NOMINEES                                                                                                                                                                                                                                                            CULTURE
                                                                                                          M-Tiba                                                                                                     Jacob Zuma: When did erstwhile
6 M-Pesa - Kenya runs on M-Pesa                                                                           M-TIBA combines digital payments with real                                                                 South African revolutionary lose his
                                                                                                                                                                                                                                                                    144 Football’s coming home
                                                                                                          time medical and financial data collection, to                                                             way?
10 Absa Bank - A reflection of                                                                            help make healthcare safer and more trans-                                                                 Thabo Mbeki had dumped Zuma as his                      – what makes a great
     progress one year later                                                                              parent for patients and healthcare providers.                                                              deputy in 2005 and the long-time allies                 tournament anthem?
                                                                                                          The M-TIBA platform is a powerful tool to                                                                  became enemies. The paranoid Mbeki lacked
14 Multichoice - The                                                                                      build the key elements of trust: predictability,
                                                                                                          accountability, transparency, partnerships.
                                                                                                                                                                                                                     the common touch and was oddly devoid
                                                                                                                                                                                                                     of his former gracious charm, while Zuma
                                                                                                                                                                                                                                                                    ART
     Multichoice Kenya way                                                                                                                                                                                           was the opposite: friendly and humorous. 104
                                                                                                                                                     82
18 Isuzu - Made from history                                                                                                                                                                                                                                        146 Euro 2020: How football managers
22 USIU-Africa - 52 years of                     Kenya Railways Corporation                                                                                           NEWS FEATURE                                   118 The fight against economic                          and coaches control the narrative
                                                                                                                                                                                                                             fraud: How African countries
     academic excellence                         Kenya Railways Corporation (KRC), the
                                                 state corporation that manages rail infra-
                                                                                                                                                                      102 Violence in South Africa: An                       are tackling the challenge             BEYOND BUSINESS
24 KCB - Going Ahead, the                        structure and transport services in the                                                                                     uprising of elites, not of the people
     spirit in every Kenyan                      country, has been intentional about pre-                                                                                                                            COMMENTARY                                     148 Resolving tensions between
                                                 serving the old meter gauge and leveraging                                                                           108 How social media and                                                                               global development goals
30 Kenya Airways (KQ) -                          on it to unlock economic potential.
                                                                                                                                                                             fake news are battering                                                                         and local aspirations
     The pride of Africa                                                                    64                                                                                                                       124 If not in a university, then
                                                                                                                                                                             traditional media in Kenya                      where? Academia must                   150 Putting an end to billions in
34 APA Insurance -                                                                                                                                                                                                           define harm to allow open                       fishing subsidies could improve
     Rescripting insurance                    68 EABL - Celebrating life                               86       HF - A premier mortgage                               SPECIAL FEATURE                                        debate on difficult issues
                                                    everyday, everywhere                                        finance institution in Kenya                                                                                                                                 fish stocks and ocean health
38 Davis & Shirtliff - Putting                                                                                                                                        110 How African countries can reform
                                                                                                       90       PSC - Public Service                                                                                 126 Critical race theory: What                   LAST WORD
     purpose before profit                    70 Kenya Power - Transforming                                                                                                  education to get ahead after                    it is and what it isn’t
                                                    lives of Kenyans                                            Commission
42 Amref - Amref health Africa                                                                                                                                               pandemic school closures                                                                 Yes, you can still get Covid
                                                                                                       94       Hennessy - Why it ranks top in                                                                       130 Adichie and Emezi: Ignore the noise,         after being vaccinated, but
46 Family Bank - Investing in                 74 Inchcape - Looking after                                       Kenya Principal Asphalt & Ink                         112 No, we can’t treat Covid-19 like                                                            you’re unlikely to get as sick
                                                    premier automotive products                                                                                                                                              pay attention to the conversation
     businesses to support the                                                                                                                                               the flu. We have to consider the                                                         So far, the preliminary data shows our
     community during the pandemic                                                                     96       Kenic - A Kenyan brand                                       lasting health problems it causes
                                                                                                                                                                                                                     OPINION
                                                                                                                                                                                                                                                                      current vaccines are effective at pro-
                                              78 Novartis - Novartis East Africa                                that is changing the                                                                                                                                  tecting against circulating variants.
                                                                                                                                                                                                                                                                                                               154
50 Microsoft - Empowering                           cluster embraces awareness                                  digital landscape                                     114 Lots of IMF programmes are
     every person and organization                  role beyond Covid-19                                                                                                     never completed because                 134 Why have South Africans
     to achieve more                                                                                                                                                         they’re unworkable                              been on a looting rampage?
54 NCBA Bank - The go for it bank                                                                                                                                                                                            Research offers insights
                                                Nederburg
                                                                                                                                                                      SECTOR REVIEW
58 ICDC - Turning ideas into wealth             For the fifth time, Nederburg features on the                                                                                                                        136 Why Africa’s push to make vaccines
                                                esteemed World’s Most Admired Wine Brands
                                                                                                                                                                                                                             should look further than Covid-19
60 Kenya Airports Authority (KAA)               list this year, in 34th position. It’s the highest                                                                    116 Delta variant makes it even
                                                placed of just two South African wine brands
     - Providing consistent and                 to appear on the list, voted for by an acad-
                                                                                                                                                                             more important to get a Covid-          138 A Covid-19 vaccine plant
     delightful travel experience               emy of over 200 global industry experts.                                                                                     19 vaccine, even if you’ve                      in Africa? This is what it
                                                                                                 98                                                                          already had the coronavirus                     would take to build one

2   BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                                                                                             BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                  3
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Publisher’s Note

Celebrating Corporate Responsibility
as a Sustainability Strategy in Building
Corporate Brands that Transform Lives                                                                  PUBLISHER:
                                                   ments trying to ensure the right policies within    Dr. Hanningtone Gaya
                                                                                                       gaya@theknowledgewarehouseke.com
                                                   a limited time span and the reality of develop-     0722 742 287
                                                   ing long-term corporate sustainable investment
                                                   plans that will give a return on investment         EDITOR:
                                                                                                       Martin O’Neil
                                                   (ROI) in less than 15-20 years.
                                                        The truth, which seems to get lost in many     CONTRIBUTORS:
                                                   of these discourses, is that there has to be a      Cathy Mputhia
                                                                                                       Mike Eldon
                                                   balance that recognizes the right of every stake-   Scott Bellows
                                                   holder to benefit from corporate actions and        Lennox Yieke
                                                   profitability. This is as a result that what gets   Anzetse Were
                                                   voiced is in fact not rhetoric but plain common     Jeff Aludo
                                                   sense, and that for the business community to       PUBLISHED BY:
 DR HANNINGTONE GAYA
                                                   do what is right, there has to be a foundation      The Knowledge Warehouse
CEO - The Knowledge Warehouse Kenya                of commercial interest or return. In essence, the   0722 742 287
                                                                                                       0720 742 287

I
                                                   business community creates wealth from which
    t is impossible these days to pick up          all others have to benefit.                         DESIGN & LAYOUT:
    any authoritative business publication or           CR and CS is about developing for-             Fontana Creations
    newspaper and not be faced with an arti-       ward-looking strategies that underpin the           MIS & ADMINISTRATION:
    cle addressing some aspect of corporate        business objectives and provide profitable plat-    Marilene Mercy
responsibility (CR) or corporate sustainability    forms on which to reinforce the longer-term         0722 420 493
                                                                                                       Hans Arden
(CS).                                              aims of the whole community.
                                                                                                       0720 742 287
     Numerous scholars and distinguished aca-           This issue celebrates corporate brands that
demics posit that the focus of these initiatives   have in place long-term strategic CR and CS         BUSINESS DEVELOPMENT
has ranged across wide and diverse landscape       embedded in their overall strategies and which      MANAGER:
                                                                                                       Martin O’Neil
of economic, social and ethical challenges, from   are being quietly implemented without the           0721 989 263
environmental preservation to the handling         often much sort after publicity for the corpora-
of economic crimes. These in turn have led to      tion or its Chief Executive Officer. The shy CR     ADVERTISING:
                                                                                                       Dr. Hanningtone Gaya
regulator and non-governmental organization        and CS is what we are recognizing, in addition      gaya@theknowledgewarehouseke.com
(NGO) pressures raining down on corporate          to being webbed inside a beautiful story and        0722 742 287
leaders, in addition to the changes that have      public accessibility to the story. It is not the
                                                                                                       DISTRIBUTED BY:
emerged at both customer and shareholder           size. Rather, the transformative effect on the      All Times
levels towards an expectation of a more respon-    lives of ordinary folks, including areas where      Ground Floor, Village Market
sible approach to business, not only to guaran-    no corporate would dare: Enter Isuzu, Davis &       0717 866 009
tee profitability but mainly to ensure business    Shirtliff and Family Bank.                          alltimesvillage@gmail.com
sustainability and hence business survival.             Secondly, we recognize and celebrate new       CONTENT:
     One mis-step, however, is the predicament     brands that have weathered the harsh econom-        Produced under common licence
often created where, instead of appropriate        ic environment to launch in style while exuding     from The Conversation
                                                                                                           BusinessMonthly
strategies being developed to ensure good prin-    confidence among age old competitors. Here,
                                                                                                          www.theknowledgewarehouseke.com
ciples and practices of corporate responsibility   we honour ABSA and NCBA.
and corporate sustainability, the focus has been        Last, not the least, are brands that are                                            For more information, contact us on:
and remains to be on urgent compliance, public     rejuvenating, repositioning and revitalizing in
relations projects and short-term protectionism.   order to regain, retain or grow market share,                                            Tel: +254 20 2884444 Mobile: +254 711056444 / +254 732156444
     It is also a very clear disconnect between    in unique and innovative ways or struggling                                              E-mail: propertycenter@ncbagroup.com
the future planning profiles of corporations       to stay relevant in discharging their mandates
focusing on meeting the short-term demands of      to the stakeholders: Multichoice, M-PESA and
its owners and share-holders, which is certainly   Kenya Railways, in different forms, strategies
at odds with the medium-term focus of govern-      and structures.                                       ©THEKNOWLEDGEWAREHOUSE 2021

4    BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                             BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021   5
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

                                                                                                                                                                                                                                                   access to formal financial services,
                                                                                                                                                                                                                                                   notes a research paper by the African
                                                                                                                                                                                                                                                   Economic Research Consortium. Today,
                                                                                                                                                                                                        Launched in 2007, M-PESA                   82 per cent of the adult population has

                      #1 M-Pesa
                                                                                                                                                                                                        started as a person-to-person              access to the formal financial system. By
                                                                                                                                                                                                        mobile money transfer service              contrast, access to formal financial ser-
                                                                                                                                                                                                        and has evolved through the                vices stands at 68 per cent in Rwanda,
                        KENYA’S MOST RECOGNIZABLE BRAND                                                                                                                                                 years to include other service             65 per cent in Tanzania, 58 per cent in
                                                                                                                                                                                                        offerings such as savings,                 Uganda and 48 per cent in Nigeria. The
                                                                                                                                                                                                        loans and business payment                 only two countries ahead of Kenya in
                                                                                                                                                                                                                                                   Africa are Seychelles (95 per cent) and
                                                                                                                                                                                                        solutions for both individuals
                                                                                                                                                                                                                                                   South Africa (90 per cent). M-PESA
                                                                                                                                                                                                        and enterprises.                           has been a major contributor to this
                                                                                                                                                                                                                                                   as banks and other financial service
                                                                                                                                                                                                                                                   providers rely on the platform to reach
                                                                                                                                                                                                                                                   customers in far flung areas and markets
                                                                                                                                                                                                                                                   where brick-and-mortar branches are
                                                                                                                                                                                                                                                   not commercially feasible.

                                                                                                                                                                                                                                                   From Kenya to the world
                                                                                                                                                                                                                                                   After a successful run in Kenya and a
                                                                                                                                                                                                                                                   select number of countries in Africa,
                                                                                                                                                                                                                                                   including Tanzania, Ghana and Egypt,
                                                                                                                                                                                                                                                   Safaricom is now setting its sights on
                                                                                                                                                                                                                                                   the global market through the launch
                                                                                                                                                                                                                                                     of the M-PESA “Super App”. The app
                                                                                                                                                                                                                                                       will open a new and exciting chapter
                                                                                                                                                                                                                                                         for the service as users will be able
                                                                                                                                                                                                                                                          to transact from anywhere in the
                                                                                                                                                                                                                                                           world by simply logging into the
                                                                                                                                                                                                                                                            app via their smartphones.

                     T
                                                                                                                                                                                                                                                                “Our customers can pay bills,
                            he role of mobile payments in Kenya’s financial          billion total service revenue reported in Fiscal Year 2020.         Another key category of                                                                            do shopping; they can do inter-
                            system and overall national economy cannot be            In comparison, revenue from voice represented 34.5 per          direct beneficiaries are small                                                                        national money transfer from over
                            gainsaid. The Economic Survey 2020 notes that the        cent of total service revenue during the same period,           businesses, particularly micro-en-                                                                    200 countries…today, over $2.3
                            value of mobile commerce transactions in Kenya           meaning M-PESA is now at par with voice in terms of its         terprises. They’ve benefited from                                                                   billion terminates into M-PESA
                     grew close to four times between 2017 and 2019, expand-         contribution to Safaricom’s performance. This is in stark       the Lipa Na M-PESA service that                                                                   from the diaspora community,” an
                     ing from Sh1.75 trillion to Sh6.95 trillion (more than          contrast to 2010 when Safaricom derived more than 75            allows customers to pay electroni-                                                              elated Safaricom CEO Peter Ndegwa
                     double our national budget) over the period.                    per cent of its service revenue from voice and less than 10     cally for amounts as low as ten shil-                                                         opined, during the virtual launch of the
                         M-PESA has been the main driving force behind               per cent from M-PESA, underlining the rapid growth that         lings, enabling them to overcome challeng-                                                    app, which is available on both android
                     this explosive growth. Data from the Communications             M-PESA has enjoyed over the past decade.                        es related to coinage and increase their                                                      and iOS last July 2021.
                     Authority of Kenya (CA) indicates that the Safaricom-                                                                           turnover. Small enterprises and traders                                                            The M-PESA Super App is expected
                     owned mobile money service accounted for 30.2 million           Driving financial inclusion                                     have also benefited from access to savings                                                    to be widely adopted by the Kenyan
                     of the 30.5 million registered mobile money subscriptions       M-PESA has not only been a boon to Safaricom’s share-           and loans facilities through M-Shwari and     their service offering and some have gone       diaspora community, who number more
                     in Kenya at the end of 2020, giving it a market share of        holders, but also to millions of Kenyans who have benefited     KCB-M-PESA.                                   as far as entering the micro-lending space,     than 3 million according to data from
                     99 per cent.                                                    directly and indirectly from the service. First in line among       M-PESA has also acted as an agent of      where M-PESA had an early-mover advan-          the Ministry of Foreign Affairs. Last
                         Launched in 2007, M-PESA started as a person-to-per-        the direct beneficiaries are M-PESA agents, who numbered        change and transformation in the wider        tage. Fees across the financial services sec-   year, the diaspora community sent $3.09
                     son mobile money transfer service and has evolved through       more than 170,000 by the end of 2020, according to the          financial services sector and helped spark    tor have declined as a result of these moves,   billion back home (about Ksh333.4 bil-
                     the years to include other service offerings such as savings,   telco’s Annual Report. Safaricom’s agency model has been        the financial inclusion revolution that put   helping millions access services that were in   lion), up 10.7 per cent from $2.79 billion
                     loans and business payment solutions for both individuals       lauded for its inclusive approach. Agents earn commissions      Kenya on the map globally. Many copy-cat      prior years considered the preserve only of     (Ksh301 billion) a year earlier, according
                     and enterprises. Safaricom’s investments into M-PESA            on transactions such as cash withdrawals and deposits,          services have sprung up in recent years       the rich and educated.                          to data from the Central Bank of Kenya
                     over the years have paid off. Revenue from M-PESA repre-        allowing Safaricom to deliver shared prosperity across its      following M-PESA’s launch. Major banks            When M-PESA was launched in 2007,           (CBK). In the first quarter of 2021, they
                     sented 33.6 per cent or Ksh84.4 billion of the Ksh251.22        stakeholder ecosystem.                                          have also integrated mobile money into        just 26.7 per cent of the population had        remitted $829 million (Ksh89.4

6    BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                                                                        BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                  7
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

      billion), the highest in any record-                                          the app can be network agnostic. You need
ed quarter, despite the adverse economic                                            to pair the app with your SIM card as per
                                                Another key category of
environment occasioned by the Covid-19                                              know your customer (KYC) regulations.
Pandemic.
                                                direct beneficiaries are small      Then you can use it on any data source
     Remittances remain a stable and grow-      businesses, particularly micro-     or Wi-Fi connection without having the
ing source of forex and M-PESA will             enterprises. They’ve benefited      SIM card in,” explained Sitoyo Lopokoiyit,
likely benefit as most Kenyans in the           from the Lipa Na M-PESA service     the newly appointed managing director of
diaspora currently have to send money via       that allows customers to pay        M-PESA Africa.
a third-party service platform before the       electronically for amounts as low       While M-PESA is irrefutably one of
recipients can receive the funds in their       as ten shillings, enabling them     Kenya’s most recognizable and valuable
mobile wallet. M-PESA is cutting out the                                            brands, its best chapters are still ahead, yet
                                                to overcome challenges related
middleman and could see an exponential                                              to be written. The global market presents
growth in the value of diaspora transac-
                                                to coinage and increase their       an unparalleled opportunity to build scale
tions on its platform following the launch      turnover.                           and strengthen its brand equity in a short
of the Super App.                                                                   time, given widespread use of smartphones.
     Since it is network agnostic, the                                                  M-PESA is the future of money, as its
M-PESA Super App is also targeted at                                                slogan goes. And customers all able to send,
users doing transactions outside Kenyan                                             save, borrow, inves, shop, order, pay, book
borders and will compete directly with the                                          and travel, with or without data bundles
likes of PayPal and Alipay in developed                                             with the new M-PESA App. It is a top
markets. “Globally, we are looking at it like                                       brand transforming lives.
an over-the-top player, similar to what uber                                            M-PESA is a Safaricom Plc brand that
is. It’s more like uberising M-PESA since                                           continue to win awards globally.

8    BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                       BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021   9
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

                                                              ing, and a fully-fledged online business
                                                              banking platform. An exciting innova-
                                                              tion that Absa released this year is the
                                                              vertical Contactless Debit and Credit
                                                              cards offering that provides on-the-go,
                                                              secure, contactless payment options.

                                                              Supporting SMEs
                                                              An indispensable cog of Kenya’s eco-
                                                              nomic engine, SMEs play a big role in
                                                              the growth and development of Kenya’s

         #2 Absa Bank
                                                              business and social prosperity. Absa’s
                                                              focus is to empower business owners
                                                              to start, run and grow their businesses
                                                              profitably through personalised prop-
            A REFLECTION OF PROGRESS                          ositions and products. Absa has there-
            ONE YEAR LATER
                                                              fore increased investments into Wezesha

        O
                                                              Biashara proposition which offers unse-
                   n 10th February this year, Absa Bank       cured loans of up to 10 million shillings
                   Kenya celebrated their one-year anniver-   to SME - the highest in the market.
                   sary since launching operations in Kenya   To strengthen the business continuity       Over the last one year, Absa has been on a
                   which included a successful rebrand        muscle, the bank provides cushions for
        from Barclays. There are plenty of positive things    SMEs through an LPO financing and
                                                                                                          journey to embed sustainability as a strategic
        to talk about the “truly proud African bank’’         invoice discounting of up to 50 million     business principle with the objective of
        now a well-established and vibrant brand in the       shillings among other benefits.             creating incremental shared value for all its
        Kenyan market and a leading and trusted finan-            In yet another strategic move
        cial institution.                                     to empower SMEs, the pan African
                                                                                                          stakeholders, both in the way it does business
            Speaking during the one-year anniversary,         bank recently launched a new busi-          and the services and products offered.
        Absa Bank Kenya Plc Managing Director Jeremy          ness account dubbed SHE, which is
        Awori laid the blueprint and focus for the bank -     envisaged to impact over 1 million          Promoting the Sustainability               strategically align its business with the
        to become a truly customer obsessed and digitally     women-owned businesses over the next        Over the last one year, Absa has been      Sustainable Development Goals (SDGS)
        enabled bank that stands out in the highly com-       five years. Through the SHE accounts,       on a journey to embed sustainability       and the Paris Agreement on Climate
        petitive banking industry, to spur business growth    women entrepreneurs have access to          as a strategic business principle with     Change (PACC). They also became a
        and better returns for all the stakeholders.          unsecured loans of up to 8 million shil-    the objective of creating incremental      signatory of the United Nations Global
            “At the core of our strategy is our custom-       lings payable over six years, which offer   shared value for all its stakeholders,     Compact.
        er-obsession approach that enables us to create       the much-needed buffer to struggling        both in the way it does business and the       To this end, Absa, in partnership
        a unique and differentiated banking experience        businesses towards recovery from the        services and products offered. As part     with the Ministry of Education, has
        for our current and potential customers. This         adverse economic effects of the Covid-      of this journey, the bank marked sev-      commenced the handover of 4,000
        year, Absa will be making significant investments     19 pandemic.                                eral milestones among them the devel-      school bags and 20,000 reusable masks
        in leading technologies and capabilities close to         Absa has equally joined forces with     opment of a Sustainability Strategy        to 46 special needs schools across the
        Kes1.6 billion in over 60 different technology        institutions such as Kenya National         and Implementation Framework               country. The bags, upcycled from used
        projects – all of which are geared towards trans-     Chamber of Commerce Industry                and the launch of its Sustainability       billboards in the transition to Absa,
        forming our customer experience,” Jeremy stated.      (KNCCI) and International Trade             Commitment Report in 2020. Through         were repurposed from 300 tonnes of
            Absa has within the short span of time quickly    Commission (ITC) to scale the impact        their Sustainability Commitments, Absa     plastic waste. In addition, Absa collab-
        moved to revitalize its propositions for customers    of both its financial and non-financial     outlined 13 high level commitments         orated with the Bombululu Association
        who are increasingly looking for efficient and        interventions towards women entrepre-       that will guide their strategy over the    for the Physically Disabled of Kenya
        effective banking solutions. For instance, included   neurs across the country. The goal is to    short, medium and long term. These         whose unique skills and artistry pro-
        in the banking solutions is the automation loan       help women entrepreneurs overcome           commitments are anchored on the            duced the face masks.
        top-up process where customers will access their      barriers to investment and trade by         Social, Environmental and Economic             The bank has also refurbished over
        funds in just 15 minutes. Plans are also in place     leveraging their training programmes        tenets of sustainable development.         3,000 computers, in partnership with
        to roll-out of cash deposit machines, agency bank-    to develop local, regional and global           In 2019, Absa Bank became one          Computer for Schools Kenya (CFSK),
                                                              networks, as well as gain more growth       of the Signatories of the Principles for   with plans to donate computers to
                                                              opportunities.                              Responsible Banking, committing to         66 schools across the country this

10    BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021         11
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

     year. These donations will go
hand in hand with planting of fruit                                                                                                                      Absa Bank Kenya Plc is
trees as part of their commitment to
plant 10 million trees in five years as
                                                                                                                                                         part of Absa Group, an
well as supplement the pupils’ diet.                                                                                                                     African financial services
                                                                                                                                                         group that aims to be the
Force for Good
One of the banks four strategic prior-
                                                                                                                                                         pride of the continent.
ities is to become a force for good in                                                                                                                   Absa Group is listed on
the society. Absa believes that taking                                                                                                                   the JSE in South Africa
a proactive, responsible approach to
make a real difference in communities
                                                                                                                                                         and is one of Africa’s
is not only their responsibility but                                                                                                                     largest diversified financial
also the right thing to do. Over the                                                                                                                     services groups with a
years, the purpose led bank, guided
by their purpose of bringing peoples
                                                                                                                                                         presence in 12 countries
possibilities to life, has gone to great                                                                                                                 across the continent and
lengths to minimise environmental                                                                                                                        around 42, 000 employees.
harm, empower the youth, support
local SMEs and drive inclusion of
marginalised groups.                                                                                                                                     About Absa
     Standing in solidarity with peo-                                                                                                                    Absa Bank Kenya Plc is part of Absa
ple affected or infected by Covid-19,                                                                                                                    Group, an African financial services group
Absa is working together with various                                                                                                                    that aims to be the pride of the continent.
stakeholders to mitigate the effects of                                                                                                                  Absa Group is listed on the JSE in South
the virus since its outbreak, contribut-                                                                                                                 Africa and is one of Africa’s largest diver-
ing more than Kes 50 million towards                                                                                                                     sified financial services groups with a
the Covid-19 Emergency Fund. Other                                                                                                                       presence in 12 countries across the conti-
relief initiatives and support offered                                                                                                                   nent and around 42, 000 employees. Absa
to customers include a loan relief and                                                                                                                   is part of a truly African brand, inspired
loan repayment restructures valued at                                                                                                                    by the people Absa serves and determined
                                           Jeremy Awori, Managing Director and Chief Executive Officer at Absa Bank Kenya Plc. Photo | Courtesy
over 62 billion shillings - a third of                                                                                                                   to always be brave, passionate and ready
their lending portfolio covering over                                                                               In the past five years, this pro-    so that the brand can make the African
59,000 accounts.                           Absa is committed to finding                                          gramme has reached more than            continent proud.
     Absa has also partnered with          local solutions to uniquely local                                     170,000 learners in Kenya with a             Absa is committed to finding local
different organisations such as the                                                                              goal to impact at least 1 million       solutions to uniquely local challenges,
Christian Mission Aid (CMA), AMREF         challenges, with everything activity                                  youth in the next three years.          with everything activity and product
and the Kitui County Government to         and product focused on adding                                                                                 focused on adding value. To this end, Absa
provide food baskets and fruit tree        value. To this end, Absa offers to                                    Other ventures – AAML                   offers to clients a range of retail, business,        Absa is aiming to play a shaping role    tainability: By being accountable for the
seedlings to underprivileged commu-                                                                              In order to become a more diverse       corporate and investment, and wealth              in society and be an active force for good   brands impact on the environment and
nities as part of their contribution to    clients a range of retail, business,                                  financial services business in Kenya    management solutions. Absa also ensure a          by:                                          building viable communities by evolving
a food secure and healthy nation in        corporate and investment, and                                         that offers services beyond bank-       positive social and environmental impact                                                       as their needs change
these uncertain times.                     wealth management solutions.                                          ing, Absa has launched its asset        in all the countries where Absa operates.               Earning trust: By acting with fair-    Driving thought leadership: By pro-
     Under Education and Skills, key                                                                             management arm– the Absa Asset               Under the slogan, ‘To bring your pos-        ness and providing just outcomes for all     viding insights that help the industry to
pillars of their Corporate Citizenship                                                                           Management Limited (AAML)               sibility to life’ Absa believes in possibility,   stakeholders and becoming known for          develop new and innovative ways to solve
Strategy, Absa has provided scholar-           To reduce the skills and knowledge                                which is licensed and regulated         in the actions of people who always find          reliability by delivering consistently on    society’s challenges
ships to over 574 bright but needy         gaps of the next generation, Absa is run-                             by the Capital Markets Authority        a way to get things done. Absa therefore          its promises                                     Jeremy Awori is the incumbent
students across 56 local universities      ning the Ready to Work - an initiative                                (CMA) and the Retirement Benefits        believes in creating opportunities for all         Shaping societies: By contributing         Managing Director and Chief Executive
in partnership with Higher Education       that empowers young adults with the                                   Authority (RBA). Through AAML,          the stakeholders, and to make their pos-          significantly to the communities in which    Officer at Absa Bank Kenya Plc. A man
Loans Board (HELB). In addition, the       requisite soft skills necessary for smooth                            Absa offers investment management       sibilities real and supporting them every         Absa operates, thereby enhancing the         synonymous with humility, Awori has
students were provided with a stipend      transition from universities and colleges                             services and products to customers      step of the way. Absa Group is a future-fo-       continent’s economic growth and devel-       established himself as one of the most rep-
for tuition, accommodation, upkeep         into the job market; either as employees                              and institutions seeking to invest in   cused organisation, driven by progress            opment                                       utable names in the finance and banking
and laptops.                               or employers.                                                         assets with minimum risk.               and a desire to thrive in the digital age.               Promoting inter-generational sus-    industry.

12    BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                                                                              BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                13
Top 25 Brands Transforming Lives in Kenya 2021 - The ...
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Top 25 Brands Transforming Lives in Kenya 2021

                     #3 Multichoice
                      THE MULTICHOICE KENYA WAY

                     How the leading video entertain-
                     ment company in Kenya is trans-
                     forming lives every day.

                     S
                                                                          MultiChoice Kenya Head of DStv Business Elsa Lunani,CEO Kenya Association of hotel keepersand Caterers Michael Macharia and Multichoice Kenya
                                                                          Managing Director Nancy matimu take part in a panel discussion during the DStv Business Forum in July. DStv Business has launched revamped packages to
                             ince her appointment as the manag-
                                                                          connect commercial customers with profits.
                             ing director of MultiChoice Kenya in
                             December 2019, Nancy Matimu has               operational excellence, in her previous            University, a Bachelor’s degree in                 by changing the work ethic and cul-
                             been on an aggressive transformation          tours of duty, that have included top              Environmental Studies from Kenyatta                ture, to empower her team to grow the
                     plan that has already begun to bear fruits for the    brands as Housing Finance Group and                University and a Post Graduate                     business. To achieve this, the impor-
                     business.                                             Mastercard among others. In all these              Diploma in Marketing from the                      tance of the commercial teams in
                         At the time of her appointment, Nancy was         firms, Nancy has inspired high-perfor-             Chartered Institute of Marketing (CIM)             deepening DStv, GOtv and Showmax
                     expected to enhance MultiChoice’s market lead-        mance teams to deliver extra-ordinary              in the UK. She is also a graduate of               penetration and availing these prod-
                     ership position in Kenya’s entertainment and          results in leading organizations in                the Advanced Management Program                    ucts to the consumers could not be
                     media industry by strengthening the business          financial services and ICT.                        (AMP) and Chief Executive Program                  overemphasized. Today, Nancy has not
                     to provide the best content on DStv and GOtv              Prior to joining MultiChoice                   (CEP) from Strathmore, IESE and                    only improved the working environ-
                     and to ensure a great customer experience. So,        Kenya, Nancy was the Vice-President,               Lagos Business Schools.                            ment at Multichoice Kenya, she has
                     discussing the Multichoice brand in Kenya is          Head Market Development sub-Saha-                      Taking over as the first woman                 also returned the Kenya subsidiary to
                     akin to a retrospection of the Nancy Matimu           ran Africa at MasterCard.                          CEO of Multichoice Kenya, Nancy                    profitability and increased turnover
                     professional brand.                                       She previously served in HFC                   was clear her strategy was to become               exponentially within a very short span
                                                                           Bank as the Chief Digital and                      the undisputable number one brand                  of time.
                     Strategy                                              Marketing Officer and Safaricom                    within the video entertainment space                    “Previously, our business focus
                     It has been 18 months with Nancy in-charge as         where she held various roles includ-                                                                  was centralized in Nairobi as the main
                     the managing director and the positive results        ing Head of Safaricom Home and                                                                        hub. However, it was critical for us
                     are beginning to show despite the unforeseen          Content (Emerging Business – Home                                                                     to be within an arm’s length where
                     challenges such as the global Covid-19 pandemic,      Fixed Broadband and Content                                                                           our customers are. We regionalized
                     of which the business has been at the forefront of    Business Development), Head of                     Previously, our business focus                     our operations to widen our foot-print
                     unveiling support measures to ease their stake-       Department Consumer Products and                   was centralized in Nairobi as                      on every ground in the country for a
                     holders’ challenges.                                  Services, Head of Department Internet              the main hub. However, it                          greater reach. Today, we are present
                         To understand how Nancy has been able to          and Content, Head of Department                    was critical for us to be within                   in every corner of this great country”,
                     steady the boat in the rough waters of the highly     Enterprise Products and Innovation.                an arm’s length where our                          reveals Nancy.
                     competitive broadcasting sector, her belief and       She also worked in Airtel Africa as the            customers are. We regionalized                          This, coupled with an expanded
                     wealth of experience comes into play.                 General Manager Marketing and Head                                                                    distribution network, has increased
                                                                                                                              our operations to widen our                        MultiChoice’s point of sales to over
                         Nancy has had an illustrious 15-year career,      of Products and Innovation Revenue
                     having led and driven growth through transfor-        Management.
                                                                                                                              foot-print on every ground in                      3,000 countrywide, which is a 40 per
                     mation of businesses, capacity building in brand,         Nancy holds an MBA in Strategic                the country for a greater reach.”                  cent expansion of its distribution base
                     products and innovation as well as sales and          Management         from    Strathmore                                                                 within a short span of 18 months.

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Top 25 Brands Transforming Lives in Kenya 2021 - The ...
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

                                                                             entertainment. We promise to continue tell-
                                                                             ing stories that connect our viewers with
                                                                             their humanity, their aspirations, passions
                                                                             and lifestyles,” says Nancy.
                                                                                  Customer service remains critical to the
                                                                             business and MultiChoice has not been left
                                                                             behind. The company recently upgraded
                                                                             and transitioned to state-of-the-art call
                                                                             centers for its voice and social customer
                                                                             care support.
                                                                                  ‘Over the past year, MultiChoice has
                                                                             also improved its self-service platforms on
                                                                             *423#, MyDStv and MyGOtv apps so that
                                                                             customers are able to buy decoders and
                                                                             full kits, change packages, pay the sub-
                                                                             scriptions, and clear errors amongst other
                                                                             services at their convenience wherever they
         “This has been possible, thanks in                                  are’, Nancy adds.
part to our accredited dealers and agencies                                       On the commercial side, Nancy has
that make our world-class video entertain-
                                                As a company, MultiChoice    recently steered her team to revamp DStv
ment service available to more Kenyans.         remains true to its brand    Business packages to ensure different
Many homes are now enjoying the quality         purpose of enriching lives   industry sectors like hotels, pubs and clubs,
entertainment we offer on DStv and GOtv,”                                    offices, guest houses and serviced apart-
says Nancy.
                                                as a clear purpose-led       ments are able to grow their businesses         MultiChoice Kenya Managing Director, Nancy Matimu, presents Sh3 million worth face masks and PPE gowns to, Cabinet Secretary, Ministry of Health, Dr. Mutahi
    The transformation journey does             and technology platform      with better cashflows and profits.              Kagwe (centre). Looking on is MultiChoice Kenya, Chairman, Dr. Naim Bilal. Multichoice Kenya donated a total of 12,000 K95 face masks and 2,000 gowns, to help
not end there. Nancy’s input was criti-         business, hosting the best        “We understand that every business         frontline workers and essential service providers in the fight against Covid-19.
cal in upgrading MultiChoice Customer                                        has unique needs and we have made it our
Experience centres countrywide to deliver
                                                of local and video enter-    business to ensure our commercial partners      scooped the inaugural overall People’s
an improved and modern customer experi-         tainment that is specially   entertainment needs are considered and          Choice Award for Favourite Pay TV service
                                                                                                                                                                                    It has been 18 months with Nancy in-charge as the managing
ence, offering 360-degree customer service      curated for customers.       incorporated in our improvement decisions,      with DStv emerging as first runner-up.
                                                                                                                                                                                    director and the positive results are beginning to show despite the
and sales. In May this year, MultiChoice                                     based on their feedback. We have simplified         “I urge broadcasters to embrace inno-
opened its state-of-the-art branches in                                      and revamped DStv Business packages to          vation in order to remain competitive and              unforeseen challenges such as the global Covid-19 pandemic, of
Kajiado County—located with Ongata                                           connect customers to profits no matter the      relevant in today’s dynamic broadcasting               which the business has been at the forefront of unveiling support
Rongai—and Nyeri County branch.                                              business size,” says Nancy.                     environment,” said Kenya’s Information,                measures to ease their stakeholders’ challenges.
                                                                                                                             Communication and Technology Principal
Partnerships                                                                 Award-winning brand                             Secretary in charge of broadcasting, Esther
As a company, MultiChoice remains true                                       All these team efforts have not gone unno-      Koimett. These are the MultiChoice Kenya               and their supply chains.                               the global board of trustees for Education
to its brand purpose of enriching lives as a                                 ticed. In May this year, MultiChoice Kenya      innovation dividends paying off that                       “Digital piracy is often portrayed as              sub-Saharan Africa (ESSA) where she
clear purpose-led and technology platform                                    walked away with five coveted awards at         Nancy alludes to.                                      a victimless crime, but that portrayal                 serves as the Business Engagement Lead.
business, hosting the best of local and video                                the fourth edition of the Kuza Awards held          “We are a business on a transforma-                is false. Piracy has a detrimental effect                  Her parting shot during the interview
entertainment that is specially curated for                                  by the Communication Authority of Kenya         tional journey at the individual customer              on any industry and will lead to the                   for the recognition by Business Monthly
customers. Multichoice Kenya is a subsidi-                                   (CA).                                           level as well as at Multichoice Kenya as               long-term erosion of the industry,” says               magazine as one of the Top 25 Brands
ary of Multichoice Africa Holdings.                                              GOtv clinched two critical compli-          an organization. We have chosen the path               Nancy, revealing that Multichoice is work-             Transforming Lives is “MultiChoice must
     Multichoice Africa Holdings current-                                    ance awards, the Compliance Award               of an innovative business that’s constantly            ing closely with Government of Kenya to                be able to tell the right story, at the right
ly features eighth globally in linear Pay-                                   for Subscription Broadcasting Service           transforming by anticipating and listening             tackle this menace.                                    time, to the right person, which is our
Television outside China and top 40 on the                                   Provider and emerged overall winner in          to our customers’ feedback and concerns                    When       not    handling      matters            absolute focus and to use that to leverage
Johannesburg Stock Exchange (JSE), a fete                                    the compliance award for Broadcast Signal       daily in order to serve and exceed their               MultiChoice, Nancy dedicates her time to               technology and become obsessed with
that Nancy firmly believes employees and                                     Distributor.                                    expectations,” Nancy states.                           serving on the boards of local and global              pleasing our customers. At MultiChoice,
its partners should wear proudly.                                                MultiChoice Kenya was also crowned              However, the business is not without               firms. She is currently serving as the Vice-           our vision is to be the best African sto-
     “We are proud of our rich 26-year lega-                                 the overall winner of the Subscription          challenges. Currently, the biggest risk to             Chair of the KCA University Council in                 ryteller in Kenya. At the same time, we
cy in Kenya, our market leadership position                                  Broadcasting Services Award under the           the business is piracy which negatively                addition to being the Chair in charge of the           also promise to bring our customers the
and are grateful to our partners who con-                                    local content category, beating well known      affects every single person working in the             strategy and business development board                best international stories and action-like
tinue to position us as a top brand in video                                 brands in the coveted category. GOtv also       entertainment and technology industries,               committee. Nancy is also a member of                   premium sports.”

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Top 25 Brands Transforming Lives in Kenya 2021

                                                                                                                                                                                                                                          center of its actions. At the heart of Isuzu’s
                                                                                                                                                                                                                                          commitment is safety and value, delivered
                                                                                                                                                                                                                                          through quality service and products.

#4 Isuzu
 MADE FROM HISTORY
                                                                                                                                                                                                                                          Community
                                                                                                                                                                                                                                          Today the world is much more aware of
                                                                                                                                                                                                                                          the need to conserve and protect the envi-
                                                                                                                                                                                                                                          ronment by using its resources responsibly
                                                                                                                                                                                                                                          and more importantly, replenishing what

I
                                                                                                                                                                                                                                          has been used and restoring what has been
    suzu as a motor brand is a glob-                                                                                                                                                                                                      lost. Over the years, this has also been
    al automotive business, founded and                                                                                                                                                                                                   extended to service to humanity through
    headquartered in Tokyo, Japan since                                                                                                                                                                                                   supporting causes that lift others from sit-
    1937. Isuzu Motors East Africa was                                                                                                                                                                                                    uations of adversity and deprivation, pro-
established on 1 January 2018, after the                                                                                                                                                                                                  viding opportunities for people to excel to
name change in 2017 from General Motors                                                                                                                                                                                                   their maximum capacity through health,
East Africa to Isuzu Motors East Africa,                                                                                                                                                                                                  wellness, and social support.
when Isuzu Motors of Japan acquired 57.7                                                                                                                                                                                                      Isuzu EA, as the leading motor vehicle
per cent shareholding from General Motors.                                                                                                                                                                                                assembler in the region, has embraced
Local shareholdings are 37.8 per cent                                                                                                                                                                                                     community support initiatives that
through ICDC and Centum. 4.5 per cent is                                                                                                                                                                                                  respond to societal needs.
owned by Itochu Corporation, a Japanese                                                                                                                                                                                                       During interactions with customers
trading company.                                 partners who continue to demonstrate con-    over 100,000 units since the first Isuzu      1977 to the lucky customer. She added,        reliable and dependable transportation,         and other stakeholders over the years,
    Isuzu is the first manufacturing and         fidence in Isuzu’s enduring legacy.          vehicle rolled out of its Nairobi assembly    ‘Isuzu EA assembles and sells approx-         one bus features prominently as the num-        the company has found opportunities to
distribution organisation outside of Japan                                                    plant in 1977. “We are greatly honoured       imately 5,000 units of assorted trucks        ber one choice…the ISUZU bus.                   support the community around its oper-
where Isuzu has a 100 per cent ownership.        Production                                   and very proud of the Isuzu fraternity that   and light commercial vehicles annually.           The powerful, low emission engines          ations to the benefit of society and the
It serves as an important base for Isuzu’s       Isuzu EA’s Assembly Plant on Mombasa         has supported the business to date and        The FVZ is a popular heavy commercial         and amazingly low fuel consumption and          environment. Isuzu EA’s Corporate Social
long-term growth throughout Africa.              Road has a capacity of 14,000 units per      propelled us to the number one position       truck that is versatile and adaptable to      engine combustion efficiency make the           Responsibility (CSR) program continues
    Following the 80-year long journey of        year and employs in excess of 5,000 people   in the market with 45.4 per cent market       different customer needs. Rolling out the     Isuzu buses environmentally friendly. It        to support the wellbeing of communi-
Isuzu, the brand has lived true to its vision    along the entire Isuzu eco system.           share in 2020,” said Rita Kavashe, Isuzu      100,000th vehicle from our production         is available in a number of derivatives,        ties through various initiatives spanning
to create pickups and trucks that serve the          The Isuzu brand has attained strong      EA MD on the occasion of handing out          line is a demonstration of the huge vote      including as a 25-seater, 29-seater, 33-seat-   Healthcare, Road safety, Education, and
people who drive them. The high quality,         leadership in the market, having assembled   the 100,000 Isuzu vehicle assembled since     of confidence that our customers have         er, 37-seater, 46-seater and the long-haul      Environment.
reliability and long life has been at the core                                                                                              in Isuzu products. This achievement will      King of the Road, the 67-seater.
of what Isuzu manufactures and assembles                                                                                                    remain etched in the history of the Isuzu                                                     Conservation
since its inception.                                                                                                                        fraternity for many years to come.”           Customers                                       Conservation of the environment has been
    In 2016, Isuzu recorded market share                                                                                                        Isuzu vehicles offer various benefits     Isuzu is a leader in transportation, earning    a top priority globally with major focus on
of 35.1 per cent, taking market leadership                                                                                                  including fuel economy, low cost of owner-    customers for life and improving the com-       forests which support the earth’s ecosys-
for the 5th consecutive year. Isuzu East                                                                                                    ship, unrivalled performance, good ground     munity where it operates. Since inception,      tem. In response to the need to increase
Africa (Isuzu EA) is driven by a strong                                                                                                     clearance and flexibility to suit custom-     Isuzu customers have remained at the            Kenya’s forest cover from the current 7.4
desire to provide transport solutions to                                                                                                    er requirements. In addition, Isuzu has                                                       per cent to 10 per cent by 2030, Isuzu
the customers’ dynamic needs as demon-                                                                                                      developed a robust Aftersales network to                                                      has contributed 3,300 seedlings to the
                                                                                                                                                                                          Isuzu East Africa (Isuzu
strated through the firm’s transformation                                                                                                   support its customers in the private and                                                      Muumandu forest in Machakos which
into a “Trusted Logistics Partner” for the                                                                                                  public sectors, to ensure their vehicles      EA) is driven by a                              have been jointly planted by Isuzu staff
customers.                                                                                                                                  continue to deliver optimum performance       strong desire to provide                        and the community forest associations.
    Isuzu EA has been the leading local                                                                                                     across the region.                                                                            More than 1,000 seedlings have also been
                                                                                                                                                                                          transport solutions to the
vehicle assembler in Kenya for the last nine                                                                                                                                                                                              planted in Mua Hills and a community
years in a row with over 95 per cent of sales                                                                                               Isuzu buses                                   customers’ dynamic needs                        water project completed in Kyaani in
in the light and heavy commercial vehicles                                                                                                  This is one of the top brands from Isuzu.     as demonstrated through                         Machakos County in 2019.
segment. In 2020, the company closed the                                                                                                    In the city, in the country side, from home                                                        In 2014, Isuzu EA adopted the bare
                                                                                                                                                                                          the firm’s transformation
year with a historic 45.4 per cent market                                                                                                   to work, ferrying students, employees and                                                     70 Ha for afforestation and launched a
share of new vehicles sold in the country.                                                                                                  the general public, the bus of first choice   into a “Trusted Logistics                       tree growing project to rehabilitate the
This success has been driven by the out-                                                                                                    is Isuzu. For whatever the destination,       Partner” for the customers                      hill within a period of 10 years. This was
standing support of customers and business       The 100,000th Isuzu vehicle unveil.                                                        whoever the passengers, when it comes to                                                      in collaboration with the Muumandu

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Top 25 Brands Transforming Lives in Kenya 2021

     Kalimanzalu Community Forest                                                                                                             Supporting sports
Association (CFA) and the Kenya Forest                                                                                                        Sports is a potential source of employment
Service (KFS).                                                                                                                                and an avenue for social engagement and
                                                                                                                                              recreation. In support of sports develop-
Education                                                                                                                                     ment in Kenya, Isuzu EA took an inter-
Access to education continues to be a chal-                                                                                                   est in the national women’s rugby team
lenge especially to rural populations that                                                                                                    popularly known as the ‘Lionesses’ after
are largely dependent on meagre earnings                                                                                                      they won the Africa Women’s Sevens Cup
from subsistence farming. Families living in                                                                                                  in 2018.
urban areas who cannot make ends meet                                                                                                              The company proposed to reward
due to lack of employment and a reliable                                                                                                      them with a long-term and sustainable
income have not been spared either. Isuzu                                                                                                     project to enable them establish them-
has been extensively involved in the edu-                                                                                                     selves in life. The result was a two-year
cation sector through provision of buses                                                                                                      ‘Lionesses Arise’ CSR project sponsored
for school transport and has come up with                                                                                                     by Isuzu EA and facilitated by the KCDF.
initiatives to give back to the community                                                                                                     The goal of the project is to improve the
through education.                                                                                                                            livelihoods of the ladies through economic
     Since 2006, when Isuzu began the sup-                                                                                                    empowerment, and prepare them for life
port through Palmhouse Foundation, over                                                                                                       beyond their active sport career of rugby.
60 students have benefited from this schol-                                                                                                        Since 2019, when the project began,
arship scheme with majority proceeding                                                                                                        29 ladies have undergone training and
to local Colleges and Universities. In addi-                                                                                                  graduated in 2020 after completing the          ry, damage to property and at times the        position as the number one vehicle assem-
tion, the company has provided internship                                                                                                     first phase on Life Skills. The second phase    tragic loss of life. To mitigate the impact,   bler in the region, dominates and trans-
opportunities and full-time employment to                                                      Covid-19 interventions                         focused on business skills development          Isuzu EA supported the establishment of a      forming lives as it dominates the roads
some of these beneficiaries.                                                                   The disruption caused by the outbreak of       and commenced this year. Isuzu EA is            pilot emergency response centre last year      with reliable and fuel-efficient vehicles.
     Over the years, a further Ksh 11.7mil-    This is one of the top                          Covid-19 in 2020 has brought about chal-       proud to have been associated with the          in Naivasha along the Nairobi - Nakuru             Going by the performance of Isuzu
lion has been donated to Palmhouse to          brands from Isuzu. In                           lenges in public engagement, public trans-     women’s rugby team that flew the Kenya          highway next to the Delamare Centre.           East Africa, the lessons from her father
help meet its ambitious goal of establishing                                                   port and other forms of social interaction.    flag at the recent Tokyo Olympics in July            Working with ‘Nurse in Hand’ a donor      have borne fruit. Today, Rita Kavashe is
                                               the city, in the country
a Ksh 100 million Education Endowment                                                          Personal hygiene was singled out as the        2021.                                           supported organization, Isuzu EA funded        the managing director (MD) of the biggest
Fund. The Fund aims to finance secondary       side, from home to                              first line of defence against the SARS-CoV-2                                                   the construction of the Naivasha Centre as     auto assembler in Eastern and Central
education of needy and deserving students      work, ferrying students,                        Coronavirus, by way of frequent handwash-      Road safety                                     a base for a rapid response team of para-      Africa, with a market share of 44.5 per
from Kenya’s 47 counties. Currently, the                                                       ing and use of alcohol sanitizers. Isuzu       The transport sector in Kenya is key to         medics that can be deployed rapidly to a       cent, up from 15 per cent when Ms
                                               employees and the general
Palmhouse Foundation has over 700 schol-                                                       EA identified a shortage of handwashing        sustenance of the economy and providing         scene of an accident on motor bikes. The       Kavashe took over as the MD of the then
arship beneficiaries from all around Kenya.    public, the bus of first                        facilities in public transport stations and    mobility to the population. Isuzu EA pro-       primary function of this rescue centre is to   General Motors East Africa in 2010.
     While commencing this initiative in       choice is Isuzu.                                highly populated and disadvantaged infor-      vides a wide range of motor vehicles: from      get to the accident scene faster and stabi-        Rita Kavashe holds a bachelor’s degree
2017, Isuzu EA committed to donate Ksh                                                         mal settlements.                               the heavy commercial F-series trucks, the       lise accident victims before onward trans-     in Education from Moi University and
1,000 from every vehicle it sold to the Fund                                                        To respond to the need, the company       light commercial N-Series vehicles and          portation to hospitals via ambulances.         Master’s degree in Business Administration
until the Ksh 100 million is reached. The                                                      donated 16 1000 litre handwashing sta-         the D-Max pickup in addition to school               The ‘Nurse in Hand’ team has trained      (MBA) from the University of Nairobi
Fund now stands at Ksh 80 million and is                                                       tions fully kitted with soap and water for     and public service vehicles. Isuzu is the       paramedics on standby to help save lives       (UoN). She also attended the prestigious
on course to reach its target.                                                                 use by the public. These were installed in     leading local vehicle assembler with 45.4%      and minimize the risk to casualties. Isuzu     Harvard Business School leadership pro-
     Ladies at Isuzu have set aside their                                                      Mukuru, Mathare, Kayole, Kibra, Mwiki,         of industry market share by end of 2020.        invested Ksh 3million to build the pilot       gramme in 2013.
own time to provide career guidance,                                                           and Mlolongo. The beneficiaries are thou-           Early this year, Isuzu EA signed an        response centre in Naivasha and digitally          Due to her penchant of walking the
social skills and academic motivation to                                                       sands of Kenyans comprising of traders,        MoU with the NTSA to develop infor-             linked it to public service vehicles drivers   talk in corporate governance and instill-
the Embakasi girls since 2019. 205 girls                                                       boda boda riders, PSV operators and com-       mation and communication video clips            and boda boda riders. Through a digitally      ing ethics in the business she leads, Rita
have to date benefited from the program.                                                       muters, living and operating in these dense-   from the Highway Code for online dis-           enabled bracelet, the transport operators      Kavashe is a much sought-after corporate
Unfortunately, these programs were inter-                                                      ly populated areas. In addition, two buses     semination to road users on safety, good        can send out an alert when an accident         honcho by numerous blue-chip compa-
rupted by restrictions brought about by                                                        were donated to the Ministry of Health to      behaviour and responsibility when on the        occurs in their vicinity. The system is        nies, including those listed on the Nairobi
the Covid-19 Pandemic but the employees                                                        help transport frontline health workers.       roads. The videos will be available online      capable of pin-pointing the exact location     Securities Exchange (NSE). Rita always
look forward to re-engage once it is safe to                                                   This was closely followed by a Ksh 10mil-      and in driving training schools to support      to guide the rescue teams.                     adds value to boards she sits on and brings
do so. There is a similar program for the                                                      lion donation to the National Covid-19         attitude change on road safety.                      Isuzu EA, as a ‘Trusted Logistics         high voltage networks, diversity in gender
boy-child, by the men at Isuzu EA, dubbed      Rita Kavashe is the Managing Director (MD) of   Fund to support private sector efforts to           However, it is inevitable that accidents   Partner’ for its customers, will continue to   and infuses the often much needed skill set
MENTENDA.                                      Isuzu Eastern and Central Africa                fight the Covid-19 Pandemic.                   do happen due to human error or other           proactively engage the community through       due to her exposure, experience and board
                                                                                                                                              extraneous circumstances leading to inju-       these diverse initiatives and cement its       background.

20     BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                                                                 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021             21
ANNIVESARY EDITION

Top 25 Brands Transforming Lives in Kenya 2021

#5
USIU-Africa
 52 YEARS OF ACADEMIC EXCELLENCE

T
        he United States International
        University-Africa (USIU-Africa)
        founded in 1969, is the old-
        est, private, secular university
in the region with dual accreditation in
Kenya by the Commission for University
Education (CUE) and the United States of
America (USA) by WASC Senior College
and University Commission (WSCUC). It
was established following an agreement
between the Trustees of what was then the
United States International University in
San Diego, California, and the Ministry
of Education of Kenya, in response to the
growing demand for quality higher educa-
tion in the country.
    The USIU-Africa vision is to be the
premier institution of academic excellence
with a global perspective. The mission is to
promote the discovery and application of
knowledge, the acquisition of skills, and the
development of intellect and character in a
manner that prepares students to contrib-
ute effectively and ethically as citizens of        USIU-Africa is one of the very few         fully independent USIU-Africa enjoys a        Communication, Cinematic and Creative                                      (USPs) are the flexible class schedule
a changing and increasingly technological       Universities in Africa with a Staff Council    journey of high quality, student-focused      Arts, School of Humanities and Social                                      which offers hybrid options of online
world.                                          in its official governance structure, which    teaching and learning that has ensured        Sciences, School of Pharmacy and            The core values that has       learning or face-to-face instruction and
    The core values that have driven USIU-      comprise elected representatives of the var-   each student acquires an international edu-   Health Sciences and School of Science       driven the USIU-Africa         employability of the students that enables
Africa throughout its 52 years of academic      ious constituencies making up the univer-      cation in a multi-cultural campus with        and Technology. Also established is the     throughout its 52 years        them to get jobs after graduation.
excellence are lifelong-learning, integrity,    sity community, a major hallmark in good       global exposure that distinguishes them in    School of Graduate Studies, Research and
innovativeness, social responsibility and       Governance and Management Best Practice        the marketplace.                              Extension which oversees graduate pro-      of academic excellence         Enrollment
academic freedom.                               and underpinning its Goal Number 4 in the          Guided by its tagline – ‘Education to     grams, partnerships with other universi-    are lifelong-learning,         The university’s student enrollment num-
    USIU-Africa is governed by an eminent       USIU-Africa Strategic Plan 2021-2026;          take you places’, USIU-Africa hosts over      ties and industry, research opportunities   integrity, innovativeness,     bers have continued to grow from the
Board of Trustees, the University Council       Excellence in Service and Community            60 different nationalities and offers 30      and funding, upcoming conferences and                                      initial 5 students to the current number of
and the Chancellor. Holding these positions     engagement.                                    Undergraduate, Graduate and Doctoral          workshops, colloquia and scholarships for   social responsibility and      about 5,400 as at May 2021, cutting across
are very well established executives and            The USIU in San Diego, was founded         programs offered across 5 Schools, the        graduate research.                          academic freedom.              Undergraduate, Masters and Doctorate
academics from within and outside Africa.       by Dr. William Rust in 1952. Today, the        Chandaria School of Business, School of           Among its Unique Selling Proposition                                   programs. USIU-Africa’s academic

22     BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021                                                                                                                                                               BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021         23
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