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SEPTEMBER - OCTOBER, 2021 KENYA 1,000/= TANZANIA 20,000/= UGANDA 25,000/= SOCIETY: JACOB ZUMA: WHEN DID ERSTWHILE SOUTH AFRICAN REVOLUTIONARY LOSE HIS WAY? MEDICINE: WHY AFRICA’S PUSH TO MAKE VACCINES SHOULD LOOK FURTHER THAN COVID-19 SOCIETY: CRITICAL RACE THEORY: WHAT IT IS AND WHAT IT ISN’T HEALTH: NHIF REFORMS SHOULD NOT IMPAIR PRIVATE MEDICAL INSURANCE Top 25 Brands Transforming Lives in Kenya 2021
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ANNIVERSARY CELEBRATION SEPTEMBER - OCTOBER 2021 Vol. 16, No 159 Celebrating Corporate Responsibility as a Sustainability NEWS FEATURE SECTOR REVIEW Strategy in Building Corporate Brands that Transform Lives OPINION CR and CS is about developing forward-looking strategies that underpin the business objectives and South Africa in flames: spontaneous Kenyan universities face big challenges NHIF reforms should not impair provide profitable platforms on which to reinforce the longer-term aims of the whole community. 4 outbreak or insurrection? 100 going digital. But it can be done 122 private medical insurance 142 NOMINEES CULTURE M-Tiba Jacob Zuma: When did erstwhile 6 M-Pesa - Kenya runs on M-Pesa M-TIBA combines digital payments with real South African revolutionary lose his 144 Football’s coming home time medical and financial data collection, to way? 10 Absa Bank - A reflection of help make healthcare safer and more trans- Thabo Mbeki had dumped Zuma as his – what makes a great progress one year later parent for patients and healthcare providers. deputy in 2005 and the long-time allies tournament anthem? The M-TIBA platform is a powerful tool to became enemies. The paranoid Mbeki lacked 14 Multichoice - The build the key elements of trust: predictability, accountability, transparency, partnerships. the common touch and was oddly devoid of his former gracious charm, while Zuma ART Multichoice Kenya way was the opposite: friendly and humorous. 104 82 18 Isuzu - Made from history 146 Euro 2020: How football managers 22 USIU-Africa - 52 years of Kenya Railways Corporation NEWS FEATURE 118 The fight against economic and coaches control the narrative fraud: How African countries academic excellence Kenya Railways Corporation (KRC), the state corporation that manages rail infra- 102 Violence in South Africa: An are tackling the challenge BEYOND BUSINESS 24 KCB - Going Ahead, the structure and transport services in the uprising of elites, not of the people spirit in every Kenyan country, has been intentional about pre- COMMENTARY 148 Resolving tensions between serving the old meter gauge and leveraging 108 How social media and global development goals 30 Kenya Airways (KQ) - on it to unlock economic potential. fake news are battering and local aspirations The pride of Africa 64 124 If not in a university, then traditional media in Kenya where? Academia must 150 Putting an end to billions in 34 APA Insurance - define harm to allow open fishing subsidies could improve Rescripting insurance 68 EABL - Celebrating life 86 HF - A premier mortgage SPECIAL FEATURE debate on difficult issues everyday, everywhere finance institution in Kenya fish stocks and ocean health 38 Davis & Shirtliff - Putting 110 How African countries can reform 90 PSC - Public Service 126 Critical race theory: What LAST WORD purpose before profit 70 Kenya Power - Transforming education to get ahead after it is and what it isn’t lives of Kenyans Commission 42 Amref - Amref health Africa pandemic school closures Yes, you can still get Covid 94 Hennessy - Why it ranks top in 130 Adichie and Emezi: Ignore the noise, after being vaccinated, but 46 Family Bank - Investing in 74 Inchcape - Looking after Kenya Principal Asphalt & Ink 112 No, we can’t treat Covid-19 like you’re unlikely to get as sick premier automotive products pay attention to the conversation businesses to support the the flu. We have to consider the So far, the preliminary data shows our community during the pandemic 96 Kenic - A Kenyan brand lasting health problems it causes OPINION current vaccines are effective at pro- 78 Novartis - Novartis East Africa that is changing the tecting against circulating variants. 154 50 Microsoft - Empowering cluster embraces awareness digital landscape 114 Lots of IMF programmes are every person and organization role beyond Covid-19 never completed because 134 Why have South Africans to achieve more they’re unworkable been on a looting rampage? 54 NCBA Bank - The go for it bank Research offers insights Nederburg SECTOR REVIEW 58 ICDC - Turning ideas into wealth For the fifth time, Nederburg features on the 136 Why Africa’s push to make vaccines esteemed World’s Most Admired Wine Brands should look further than Covid-19 60 Kenya Airports Authority (KAA) list this year, in 34th position. It’s the highest 116 Delta variant makes it even placed of just two South African wine brands - Providing consistent and to appear on the list, voted for by an acad- more important to get a Covid- 138 A Covid-19 vaccine plant delightful travel experience emy of over 200 global industry experts. 19 vaccine, even if you’ve in Africa? This is what it 98 already had the coronavirus would take to build one 2 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 3
ANNIVESARY EDITION Publisher’s Note Celebrating Corporate Responsibility as a Sustainability Strategy in Building Corporate Brands that Transform Lives PUBLISHER: ments trying to ensure the right policies within Dr. Hanningtone Gaya gaya@theknowledgewarehouseke.com a limited time span and the reality of develop- 0722 742 287 ing long-term corporate sustainable investment plans that will give a return on investment EDITOR: Martin O’Neil (ROI) in less than 15-20 years. The truth, which seems to get lost in many CONTRIBUTORS: of these discourses, is that there has to be a Cathy Mputhia Mike Eldon balance that recognizes the right of every stake- Scott Bellows holder to benefit from corporate actions and Lennox Yieke profitability. This is as a result that what gets Anzetse Were voiced is in fact not rhetoric but plain common Jeff Aludo sense, and that for the business community to PUBLISHED BY: DR HANNINGTONE GAYA do what is right, there has to be a foundation The Knowledge Warehouse CEO - The Knowledge Warehouse Kenya of commercial interest or return. In essence, the 0722 742 287 0720 742 287 I business community creates wealth from which t is impossible these days to pick up all others have to benefit. DESIGN & LAYOUT: any authoritative business publication or CR and CS is about developing for- Fontana Creations newspaper and not be faced with an arti- ward-looking strategies that underpin the MIS & ADMINISTRATION: cle addressing some aspect of corporate business objectives and provide profitable plat- Marilene Mercy responsibility (CR) or corporate sustainability forms on which to reinforce the longer-term 0722 420 493 Hans Arden (CS). aims of the whole community. 0720 742 287 Numerous scholars and distinguished aca- This issue celebrates corporate brands that demics posit that the focus of these initiatives have in place long-term strategic CR and CS BUSINESS DEVELOPMENT has ranged across wide and diverse landscape embedded in their overall strategies and which MANAGER: Martin O’Neil of economic, social and ethical challenges, from are being quietly implemented without the 0721 989 263 environmental preservation to the handling often much sort after publicity for the corpora- of economic crimes. These in turn have led to tion or its Chief Executive Officer. The shy CR ADVERTISING: Dr. Hanningtone Gaya regulator and non-governmental organization and CS is what we are recognizing, in addition gaya@theknowledgewarehouseke.com (NGO) pressures raining down on corporate to being webbed inside a beautiful story and 0722 742 287 leaders, in addition to the changes that have public accessibility to the story. It is not the DISTRIBUTED BY: emerged at both customer and shareholder size. Rather, the transformative effect on the All Times levels towards an expectation of a more respon- lives of ordinary folks, including areas where Ground Floor, Village Market sible approach to business, not only to guaran- no corporate would dare: Enter Isuzu, Davis & 0717 866 009 tee profitability but mainly to ensure business Shirtliff and Family Bank. alltimesvillage@gmail.com sustainability and hence business survival. Secondly, we recognize and celebrate new CONTENT: One mis-step, however, is the predicament brands that have weathered the harsh econom- Produced under common licence often created where, instead of appropriate ic environment to launch in style while exuding from The Conversation BusinessMonthly strategies being developed to ensure good prin- confidence among age old competitors. Here, www.theknowledgewarehouseke.com ciples and practices of corporate responsibility we honour ABSA and NCBA. and corporate sustainability, the focus has been Last, not the least, are brands that are For more information, contact us on: and remains to be on urgent compliance, public rejuvenating, repositioning and revitalizing in relations projects and short-term protectionism. order to regain, retain or grow market share, Tel: +254 20 2884444 Mobile: +254 711056444 / +254 732156444 It is also a very clear disconnect between in unique and innovative ways or struggling E-mail: propertycenter@ncbagroup.com the future planning profiles of corporations to stay relevant in discharging their mandates focusing on meeting the short-term demands of to the stakeholders: Multichoice, M-PESA and its owners and share-holders, which is certainly Kenya Railways, in different forms, strategies at odds with the medium-term focus of govern- and structures. ©THEKNOWLEDGEWAREHOUSE 2021 4 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 5
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 access to formal financial services, notes a research paper by the African Economic Research Consortium. Today, Launched in 2007, M-PESA 82 per cent of the adult population has #1 M-Pesa started as a person-to-person access to the formal financial system. By mobile money transfer service contrast, access to formal financial ser- and has evolved through the vices stands at 68 per cent in Rwanda, KENYA’S MOST RECOGNIZABLE BRAND years to include other service 65 per cent in Tanzania, 58 per cent in offerings such as savings, Uganda and 48 per cent in Nigeria. The loans and business payment only two countries ahead of Kenya in Africa are Seychelles (95 per cent) and solutions for both individuals South Africa (90 per cent). M-PESA and enterprises. has been a major contributor to this as banks and other financial service providers rely on the platform to reach customers in far flung areas and markets where brick-and-mortar branches are not commercially feasible. From Kenya to the world After a successful run in Kenya and a select number of countries in Africa, including Tanzania, Ghana and Egypt, Safaricom is now setting its sights on the global market through the launch of the M-PESA “Super App”. The app will open a new and exciting chapter for the service as users will be able to transact from anywhere in the world by simply logging into the app via their smartphones. T “Our customers can pay bills, he role of mobile payments in Kenya’s financial billion total service revenue reported in Fiscal Year 2020. Another key category of do shopping; they can do inter- system and overall national economy cannot be In comparison, revenue from voice represented 34.5 per direct beneficiaries are small national money transfer from over gainsaid. The Economic Survey 2020 notes that the cent of total service revenue during the same period, businesses, particularly micro-en- 200 countries…today, over $2.3 value of mobile commerce transactions in Kenya meaning M-PESA is now at par with voice in terms of its terprises. They’ve benefited from billion terminates into M-PESA grew close to four times between 2017 and 2019, expand- contribution to Safaricom’s performance. This is in stark the Lipa Na M-PESA service that from the diaspora community,” an ing from Sh1.75 trillion to Sh6.95 trillion (more than contrast to 2010 when Safaricom derived more than 75 allows customers to pay electroni- elated Safaricom CEO Peter Ndegwa double our national budget) over the period. per cent of its service revenue from voice and less than 10 cally for amounts as low as ten shil- opined, during the virtual launch of the M-PESA has been the main driving force behind per cent from M-PESA, underlining the rapid growth that lings, enabling them to overcome challeng- app, which is available on both android this explosive growth. Data from the Communications M-PESA has enjoyed over the past decade. es related to coinage and increase their and iOS last July 2021. Authority of Kenya (CA) indicates that the Safaricom- turnover. Small enterprises and traders The M-PESA Super App is expected owned mobile money service accounted for 30.2 million Driving financial inclusion have also benefited from access to savings to be widely adopted by the Kenyan of the 30.5 million registered mobile money subscriptions M-PESA has not only been a boon to Safaricom’s share- and loans facilities through M-Shwari and their service offering and some have gone diaspora community, who number more in Kenya at the end of 2020, giving it a market share of holders, but also to millions of Kenyans who have benefited KCB-M-PESA. as far as entering the micro-lending space, than 3 million according to data from 99 per cent. directly and indirectly from the service. First in line among M-PESA has also acted as an agent of where M-PESA had an early-mover advan- the Ministry of Foreign Affairs. Last Launched in 2007, M-PESA started as a person-to-per- the direct beneficiaries are M-PESA agents, who numbered change and transformation in the wider tage. Fees across the financial services sec- year, the diaspora community sent $3.09 son mobile money transfer service and has evolved through more than 170,000 by the end of 2020, according to the financial services sector and helped spark tor have declined as a result of these moves, billion back home (about Ksh333.4 bil- the years to include other service offerings such as savings, telco’s Annual Report. Safaricom’s agency model has been the financial inclusion revolution that put helping millions access services that were in lion), up 10.7 per cent from $2.79 billion loans and business payment solutions for both individuals lauded for its inclusive approach. Agents earn commissions Kenya on the map globally. Many copy-cat prior years considered the preserve only of (Ksh301 billion) a year earlier, according and enterprises. Safaricom’s investments into M-PESA on transactions such as cash withdrawals and deposits, services have sprung up in recent years the rich and educated. to data from the Central Bank of Kenya over the years have paid off. Revenue from M-PESA repre- allowing Safaricom to deliver shared prosperity across its following M-PESA’s launch. Major banks When M-PESA was launched in 2007, (CBK). In the first quarter of 2021, they sented 33.6 per cent or Ksh84.4 billion of the Ksh251.22 stakeholder ecosystem. have also integrated mobile money into just 26.7 per cent of the population had remitted $829 million (Ksh89.4 6 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 7
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 billion), the highest in any record- the app can be network agnostic. You need ed quarter, despite the adverse economic to pair the app with your SIM card as per Another key category of environment occasioned by the Covid-19 know your customer (KYC) regulations. Pandemic. direct beneficiaries are small Then you can use it on any data source Remittances remain a stable and grow- businesses, particularly micro- or Wi-Fi connection without having the ing source of forex and M-PESA will enterprises. They’ve benefited SIM card in,” explained Sitoyo Lopokoiyit, likely benefit as most Kenyans in the from the Lipa Na M-PESA service the newly appointed managing director of diaspora currently have to send money via that allows customers to pay M-PESA Africa. a third-party service platform before the electronically for amounts as low While M-PESA is irrefutably one of recipients can receive the funds in their as ten shillings, enabling them Kenya’s most recognizable and valuable mobile wallet. M-PESA is cutting out the brands, its best chapters are still ahead, yet to overcome challenges related middleman and could see an exponential to be written. The global market presents growth in the value of diaspora transac- to coinage and increase their an unparalleled opportunity to build scale tions on its platform following the launch turnover. and strengthen its brand equity in a short of the Super App. time, given widespread use of smartphones. Since it is network agnostic, the M-PESA is the future of money, as its M-PESA Super App is also targeted at slogan goes. And customers all able to send, users doing transactions outside Kenyan save, borrow, inves, shop, order, pay, book borders and will compete directly with the and travel, with or without data bundles likes of PayPal and Alipay in developed with the new M-PESA App. It is a top markets. “Globally, we are looking at it like brand transforming lives. an over-the-top player, similar to what uber M-PESA is a Safaricom Plc brand that is. It’s more like uberising M-PESA since continue to win awards globally. 8 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 9
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 ing, and a fully-fledged online business banking platform. An exciting innova- tion that Absa released this year is the vertical Contactless Debit and Credit cards offering that provides on-the-go, secure, contactless payment options. Supporting SMEs An indispensable cog of Kenya’s eco- nomic engine, SMEs play a big role in the growth and development of Kenya’s #2 Absa Bank business and social prosperity. Absa’s focus is to empower business owners to start, run and grow their businesses profitably through personalised prop- A REFLECTION OF PROGRESS ositions and products. Absa has there- ONE YEAR LATER fore increased investments into Wezesha O Biashara proposition which offers unse- n 10th February this year, Absa Bank cured loans of up to 10 million shillings Kenya celebrated their one-year anniver- to SME - the highest in the market. sary since launching operations in Kenya To strengthen the business continuity Over the last one year, Absa has been on a which included a successful rebrand muscle, the bank provides cushions for from Barclays. There are plenty of positive things SMEs through an LPO financing and journey to embed sustainability as a strategic to talk about the “truly proud African bank’’ invoice discounting of up to 50 million business principle with the objective of now a well-established and vibrant brand in the shillings among other benefits. creating incremental shared value for all its Kenyan market and a leading and trusted finan- In yet another strategic move cial institution. to empower SMEs, the pan African stakeholders, both in the way it does business Speaking during the one-year anniversary, bank recently launched a new busi- and the services and products offered. Absa Bank Kenya Plc Managing Director Jeremy ness account dubbed SHE, which is Awori laid the blueprint and focus for the bank - envisaged to impact over 1 million Promoting the Sustainability strategically align its business with the to become a truly customer obsessed and digitally women-owned businesses over the next Over the last one year, Absa has been Sustainable Development Goals (SDGS) enabled bank that stands out in the highly com- five years. Through the SHE accounts, on a journey to embed sustainability and the Paris Agreement on Climate petitive banking industry, to spur business growth women entrepreneurs have access to as a strategic business principle with Change (PACC). They also became a and better returns for all the stakeholders. unsecured loans of up to 8 million shil- the objective of creating incremental signatory of the United Nations Global “At the core of our strategy is our custom- lings payable over six years, which offer shared value for all its stakeholders, Compact. er-obsession approach that enables us to create the much-needed buffer to struggling both in the way it does business and the To this end, Absa, in partnership a unique and differentiated banking experience businesses towards recovery from the services and products offered. As part with the Ministry of Education, has for our current and potential customers. This adverse economic effects of the Covid- of this journey, the bank marked sev- commenced the handover of 4,000 year, Absa will be making significant investments 19 pandemic. eral milestones among them the devel- school bags and 20,000 reusable masks in leading technologies and capabilities close to Absa has equally joined forces with opment of a Sustainability Strategy to 46 special needs schools across the Kes1.6 billion in over 60 different technology institutions such as Kenya National and Implementation Framework country. The bags, upcycled from used projects – all of which are geared towards trans- Chamber of Commerce Industry and the launch of its Sustainability billboards in the transition to Absa, forming our customer experience,” Jeremy stated. (KNCCI) and International Trade Commitment Report in 2020. Through were repurposed from 300 tonnes of Absa has within the short span of time quickly Commission (ITC) to scale the impact their Sustainability Commitments, Absa plastic waste. In addition, Absa collab- moved to revitalize its propositions for customers of both its financial and non-financial outlined 13 high level commitments orated with the Bombululu Association who are increasingly looking for efficient and interventions towards women entrepre- that will guide their strategy over the for the Physically Disabled of Kenya effective banking solutions. For instance, included neurs across the country. The goal is to short, medium and long term. These whose unique skills and artistry pro- in the banking solutions is the automation loan help women entrepreneurs overcome commitments are anchored on the duced the face masks. top-up process where customers will access their barriers to investment and trade by Social, Environmental and Economic The bank has also refurbished over funds in just 15 minutes. Plans are also in place leveraging their training programmes tenets of sustainable development. 3,000 computers, in partnership with to roll-out of cash deposit machines, agency bank- to develop local, regional and global In 2019, Absa Bank became one Computer for Schools Kenya (CFSK), networks, as well as gain more growth of the Signatories of the Principles for with plans to donate computers to opportunities. Responsible Banking, committing to 66 schools across the country this 10 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 11
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 year. These donations will go hand in hand with planting of fruit Absa Bank Kenya Plc is trees as part of their commitment to plant 10 million trees in five years as part of Absa Group, an well as supplement the pupils’ diet. African financial services group that aims to be the Force for Good One of the banks four strategic prior- pride of the continent. ities is to become a force for good in Absa Group is listed on the society. Absa believes that taking the JSE in South Africa a proactive, responsible approach to make a real difference in communities and is one of Africa’s is not only their responsibility but largest diversified financial also the right thing to do. Over the services groups with a years, the purpose led bank, guided by their purpose of bringing peoples presence in 12 countries possibilities to life, has gone to great across the continent and lengths to minimise environmental around 42, 000 employees. harm, empower the youth, support local SMEs and drive inclusion of marginalised groups. About Absa Standing in solidarity with peo- Absa Bank Kenya Plc is part of Absa ple affected or infected by Covid-19, Group, an African financial services group Absa is working together with various that aims to be the pride of the continent. stakeholders to mitigate the effects of Absa Group is listed on the JSE in South the virus since its outbreak, contribut- Africa and is one of Africa’s largest diver- ing more than Kes 50 million towards sified financial services groups with a the Covid-19 Emergency Fund. Other presence in 12 countries across the conti- relief initiatives and support offered nent and around 42, 000 employees. Absa to customers include a loan relief and is part of a truly African brand, inspired loan repayment restructures valued at by the people Absa serves and determined Jeremy Awori, Managing Director and Chief Executive Officer at Absa Bank Kenya Plc. Photo | Courtesy over 62 billion shillings - a third of to always be brave, passionate and ready their lending portfolio covering over In the past five years, this pro- so that the brand can make the African 59,000 accounts. Absa is committed to finding gramme has reached more than continent proud. Absa has also partnered with local solutions to uniquely local 170,000 learners in Kenya with a Absa is committed to finding local different organisations such as the goal to impact at least 1 million solutions to uniquely local challenges, Christian Mission Aid (CMA), AMREF challenges, with everything activity youth in the next three years. with everything activity and product and the Kitui County Government to and product focused on adding focused on adding value. To this end, Absa provide food baskets and fruit tree value. To this end, Absa offers to Other ventures – AAML offers to clients a range of retail, business, Absa is aiming to play a shaping role tainability: By being accountable for the seedlings to underprivileged commu- In order to become a more diverse corporate and investment, and wealth in society and be an active force for good brands impact on the environment and nities as part of their contribution to clients a range of retail, business, financial services business in Kenya management solutions. Absa also ensure a by: building viable communities by evolving a food secure and healthy nation in corporate and investment, and that offers services beyond bank- positive social and environmental impact as their needs change these uncertain times. wealth management solutions. ing, Absa has launched its asset in all the countries where Absa operates. Earning trust: By acting with fair- Driving thought leadership: By pro- Under Education and Skills, key management arm– the Absa Asset Under the slogan, ‘To bring your pos- ness and providing just outcomes for all viding insights that help the industry to pillars of their Corporate Citizenship Management Limited (AAML) sibility to life’ Absa believes in possibility, stakeholders and becoming known for develop new and innovative ways to solve Strategy, Absa has provided scholar- To reduce the skills and knowledge which is licensed and regulated in the actions of people who always find reliability by delivering consistently on society’s challenges ships to over 574 bright but needy gaps of the next generation, Absa is run- by the Capital Markets Authority a way to get things done. Absa therefore its promises Jeremy Awori is the incumbent students across 56 local universities ning the Ready to Work - an initiative (CMA) and the Retirement Benefits believes in creating opportunities for all Shaping societies: By contributing Managing Director and Chief Executive in partnership with Higher Education that empowers young adults with the Authority (RBA). Through AAML, the stakeholders, and to make their pos- significantly to the communities in which Officer at Absa Bank Kenya Plc. A man Loans Board (HELB). In addition, the requisite soft skills necessary for smooth Absa offers investment management sibilities real and supporting them every Absa operates, thereby enhancing the synonymous with humility, Awori has students were provided with a stipend transition from universities and colleges services and products to customers step of the way. Absa Group is a future-fo- continent’s economic growth and devel- established himself as one of the most rep- for tuition, accommodation, upkeep into the job market; either as employees and institutions seeking to invest in cused organisation, driven by progress opment utable names in the finance and banking and laptops. or employers. assets with minimum risk. and a desire to thrive in the digital age. Promoting inter-generational sus- industry. 12 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 13
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 #3 Multichoice THE MULTICHOICE KENYA WAY How the leading video entertain- ment company in Kenya is trans- forming lives every day. S MultiChoice Kenya Head of DStv Business Elsa Lunani,CEO Kenya Association of hotel keepersand Caterers Michael Macharia and Multichoice Kenya Managing Director Nancy matimu take part in a panel discussion during the DStv Business Forum in July. DStv Business has launched revamped packages to ince her appointment as the manag- connect commercial customers with profits. ing director of MultiChoice Kenya in December 2019, Nancy Matimu has operational excellence, in her previous University, a Bachelor’s degree in by changing the work ethic and cul- been on an aggressive transformation tours of duty, that have included top Environmental Studies from Kenyatta ture, to empower her team to grow the plan that has already begun to bear fruits for the brands as Housing Finance Group and University and a Post Graduate business. To achieve this, the impor- business. Mastercard among others. In all these Diploma in Marketing from the tance of the commercial teams in At the time of her appointment, Nancy was firms, Nancy has inspired high-perfor- Chartered Institute of Marketing (CIM) deepening DStv, GOtv and Showmax expected to enhance MultiChoice’s market lead- mance teams to deliver extra-ordinary in the UK. She is also a graduate of penetration and availing these prod- ership position in Kenya’s entertainment and results in leading organizations in the Advanced Management Program ucts to the consumers could not be media industry by strengthening the business financial services and ICT. (AMP) and Chief Executive Program overemphasized. Today, Nancy has not to provide the best content on DStv and GOtv Prior to joining MultiChoice (CEP) from Strathmore, IESE and only improved the working environ- and to ensure a great customer experience. So, Kenya, Nancy was the Vice-President, Lagos Business Schools. ment at Multichoice Kenya, she has discussing the Multichoice brand in Kenya is Head Market Development sub-Saha- Taking over as the first woman also returned the Kenya subsidiary to akin to a retrospection of the Nancy Matimu ran Africa at MasterCard. CEO of Multichoice Kenya, Nancy profitability and increased turnover professional brand. She previously served in HFC was clear her strategy was to become exponentially within a very short span Bank as the Chief Digital and the undisputable number one brand of time. Strategy Marketing Officer and Safaricom within the video entertainment space “Previously, our business focus It has been 18 months with Nancy in-charge as where she held various roles includ- was centralized in Nairobi as the main the managing director and the positive results ing Head of Safaricom Home and hub. However, it was critical for us are beginning to show despite the unforeseen Content (Emerging Business – Home to be within an arm’s length where challenges such as the global Covid-19 pandemic, Fixed Broadband and Content our customers are. We regionalized of which the business has been at the forefront of Business Development), Head of Previously, our business focus our operations to widen our foot-print unveiling support measures to ease their stake- Department Consumer Products and was centralized in Nairobi as on every ground in the country for a holders’ challenges. Services, Head of Department Internet the main hub. However, it greater reach. Today, we are present To understand how Nancy has been able to and Content, Head of Department was critical for us to be within in every corner of this great country”, steady the boat in the rough waters of the highly Enterprise Products and Innovation. an arm’s length where our reveals Nancy. competitive broadcasting sector, her belief and She also worked in Airtel Africa as the customers are. We regionalized This, coupled with an expanded wealth of experience comes into play. General Manager Marketing and Head distribution network, has increased our operations to widen our MultiChoice’s point of sales to over Nancy has had an illustrious 15-year career, of Products and Innovation Revenue having led and driven growth through transfor- Management. foot-print on every ground in 3,000 countrywide, which is a 40 per mation of businesses, capacity building in brand, Nancy holds an MBA in Strategic the country for a greater reach.” cent expansion of its distribution base products and innovation as well as sales and Management from Strathmore within a short span of 18 months. 14 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 15
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 entertainment. We promise to continue tell- ing stories that connect our viewers with their humanity, their aspirations, passions and lifestyles,” says Nancy. Customer service remains critical to the business and MultiChoice has not been left behind. The company recently upgraded and transitioned to state-of-the-art call centers for its voice and social customer care support. ‘Over the past year, MultiChoice has also improved its self-service platforms on *423#, MyDStv and MyGOtv apps so that customers are able to buy decoders and full kits, change packages, pay the sub- scriptions, and clear errors amongst other services at their convenience wherever they “This has been possible, thanks in are’, Nancy adds. part to our accredited dealers and agencies On the commercial side, Nancy has that make our world-class video entertain- As a company, MultiChoice recently steered her team to revamp DStv ment service available to more Kenyans. remains true to its brand Business packages to ensure different Many homes are now enjoying the quality purpose of enriching lives industry sectors like hotels, pubs and clubs, entertainment we offer on DStv and GOtv,” offices, guest houses and serviced apart- says Nancy. as a clear purpose-led ments are able to grow their businesses MultiChoice Kenya Managing Director, Nancy Matimu, presents Sh3 million worth face masks and PPE gowns to, Cabinet Secretary, Ministry of Health, Dr. Mutahi The transformation journey does and technology platform with better cashflows and profits. Kagwe (centre). Looking on is MultiChoice Kenya, Chairman, Dr. Naim Bilal. Multichoice Kenya donated a total of 12,000 K95 face masks and 2,000 gowns, to help not end there. Nancy’s input was criti- business, hosting the best “We understand that every business frontline workers and essential service providers in the fight against Covid-19. cal in upgrading MultiChoice Customer has unique needs and we have made it our Experience centres countrywide to deliver of local and video enter- business to ensure our commercial partners scooped the inaugural overall People’s an improved and modern customer experi- tainment that is specially entertainment needs are considered and Choice Award for Favourite Pay TV service It has been 18 months with Nancy in-charge as the managing ence, offering 360-degree customer service curated for customers. incorporated in our improvement decisions, with DStv emerging as first runner-up. director and the positive results are beginning to show despite the and sales. In May this year, MultiChoice based on their feedback. We have simplified “I urge broadcasters to embrace inno- opened its state-of-the-art branches in and revamped DStv Business packages to vation in order to remain competitive and unforeseen challenges such as the global Covid-19 pandemic, of Kajiado County—located with Ongata connect customers to profits no matter the relevant in today’s dynamic broadcasting which the business has been at the forefront of unveiling support Rongai—and Nyeri County branch. business size,” says Nancy. environment,” said Kenya’s Information, measures to ease their stakeholders’ challenges. Communication and Technology Principal Partnerships Award-winning brand Secretary in charge of broadcasting, Esther As a company, MultiChoice remains true All these team efforts have not gone unno- Koimett. These are the MultiChoice Kenya and their supply chains. the global board of trustees for Education to its brand purpose of enriching lives as a ticed. In May this year, MultiChoice Kenya innovation dividends paying off that “Digital piracy is often portrayed as sub-Saharan Africa (ESSA) where she clear purpose-led and technology platform walked away with five coveted awards at Nancy alludes to. a victimless crime, but that portrayal serves as the Business Engagement Lead. business, hosting the best of local and video the fourth edition of the Kuza Awards held “We are a business on a transforma- is false. Piracy has a detrimental effect Her parting shot during the interview entertainment that is specially curated for by the Communication Authority of Kenya tional journey at the individual customer on any industry and will lead to the for the recognition by Business Monthly customers. Multichoice Kenya is a subsidi- (CA). level as well as at Multichoice Kenya as long-term erosion of the industry,” says magazine as one of the Top 25 Brands ary of Multichoice Africa Holdings. GOtv clinched two critical compli- an organization. We have chosen the path Nancy, revealing that Multichoice is work- Transforming Lives is “MultiChoice must Multichoice Africa Holdings current- ance awards, the Compliance Award of an innovative business that’s constantly ing closely with Government of Kenya to be able to tell the right story, at the right ly features eighth globally in linear Pay- for Subscription Broadcasting Service transforming by anticipating and listening tackle this menace. time, to the right person, which is our Television outside China and top 40 on the Provider and emerged overall winner in to our customers’ feedback and concerns When not handling matters absolute focus and to use that to leverage Johannesburg Stock Exchange (JSE), a fete the compliance award for Broadcast Signal daily in order to serve and exceed their MultiChoice, Nancy dedicates her time to technology and become obsessed with that Nancy firmly believes employees and Distributor. expectations,” Nancy states. serving on the boards of local and global pleasing our customers. At MultiChoice, its partners should wear proudly. MultiChoice Kenya was also crowned However, the business is not without firms. She is currently serving as the Vice- our vision is to be the best African sto- “We are proud of our rich 26-year lega- the overall winner of the Subscription challenges. Currently, the biggest risk to Chair of the KCA University Council in ryteller in Kenya. At the same time, we cy in Kenya, our market leadership position Broadcasting Services Award under the the business is piracy which negatively addition to being the Chair in charge of the also promise to bring our customers the and are grateful to our partners who con- local content category, beating well known affects every single person working in the strategy and business development board best international stories and action-like tinue to position us as a top brand in video brands in the coveted category. GOtv also entertainment and technology industries, committee. Nancy is also a member of premium sports.” 16 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 17
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 center of its actions. At the heart of Isuzu’s commitment is safety and value, delivered through quality service and products. #4 Isuzu MADE FROM HISTORY Community Today the world is much more aware of the need to conserve and protect the envi- ronment by using its resources responsibly and more importantly, replenishing what I has been used and restoring what has been suzu as a motor brand is a glob- lost. Over the years, this has also been al automotive business, founded and extended to service to humanity through headquartered in Tokyo, Japan since supporting causes that lift others from sit- 1937. Isuzu Motors East Africa was uations of adversity and deprivation, pro- established on 1 January 2018, after the viding opportunities for people to excel to name change in 2017 from General Motors their maximum capacity through health, East Africa to Isuzu Motors East Africa, wellness, and social support. when Isuzu Motors of Japan acquired 57.7 Isuzu EA, as the leading motor vehicle per cent shareholding from General Motors. assembler in the region, has embraced Local shareholdings are 37.8 per cent community support initiatives that through ICDC and Centum. 4.5 per cent is respond to societal needs. owned by Itochu Corporation, a Japanese During interactions with customers trading company. partners who continue to demonstrate con- over 100,000 units since the first Isuzu 1977 to the lucky customer. She added, reliable and dependable transportation, and other stakeholders over the years, Isuzu is the first manufacturing and fidence in Isuzu’s enduring legacy. vehicle rolled out of its Nairobi assembly ‘Isuzu EA assembles and sells approx- one bus features prominently as the num- the company has found opportunities to distribution organisation outside of Japan plant in 1977. “We are greatly honoured imately 5,000 units of assorted trucks ber one choice…the ISUZU bus. support the community around its oper- where Isuzu has a 100 per cent ownership. Production and very proud of the Isuzu fraternity that and light commercial vehicles annually. The powerful, low emission engines ations to the benefit of society and the It serves as an important base for Isuzu’s Isuzu EA’s Assembly Plant on Mombasa has supported the business to date and The FVZ is a popular heavy commercial and amazingly low fuel consumption and environment. Isuzu EA’s Corporate Social long-term growth throughout Africa. Road has a capacity of 14,000 units per propelled us to the number one position truck that is versatile and adaptable to engine combustion efficiency make the Responsibility (CSR) program continues Following the 80-year long journey of year and employs in excess of 5,000 people in the market with 45.4 per cent market different customer needs. Rolling out the Isuzu buses environmentally friendly. It to support the wellbeing of communi- Isuzu, the brand has lived true to its vision along the entire Isuzu eco system. share in 2020,” said Rita Kavashe, Isuzu 100,000th vehicle from our production is available in a number of derivatives, ties through various initiatives spanning to create pickups and trucks that serve the The Isuzu brand has attained strong EA MD on the occasion of handing out line is a demonstration of the huge vote including as a 25-seater, 29-seater, 33-seat- Healthcare, Road safety, Education, and people who drive them. The high quality, leadership in the market, having assembled the 100,000 Isuzu vehicle assembled since of confidence that our customers have er, 37-seater, 46-seater and the long-haul Environment. reliability and long life has been at the core in Isuzu products. This achievement will King of the Road, the 67-seater. of what Isuzu manufactures and assembles remain etched in the history of the Isuzu Conservation since its inception. fraternity for many years to come.” Customers Conservation of the environment has been In 2016, Isuzu recorded market share Isuzu vehicles offer various benefits Isuzu is a leader in transportation, earning a top priority globally with major focus on of 35.1 per cent, taking market leadership including fuel economy, low cost of owner- customers for life and improving the com- forests which support the earth’s ecosys- for the 5th consecutive year. Isuzu East ship, unrivalled performance, good ground munity where it operates. Since inception, tem. In response to the need to increase Africa (Isuzu EA) is driven by a strong clearance and flexibility to suit custom- Isuzu customers have remained at the Kenya’s forest cover from the current 7.4 desire to provide transport solutions to er requirements. In addition, Isuzu has per cent to 10 per cent by 2030, Isuzu the customers’ dynamic needs as demon- developed a robust Aftersales network to has contributed 3,300 seedlings to the Isuzu East Africa (Isuzu strated through the firm’s transformation support its customers in the private and Muumandu forest in Machakos which into a “Trusted Logistics Partner” for the public sectors, to ensure their vehicles EA) is driven by a have been jointly planted by Isuzu staff customers. continue to deliver optimum performance strong desire to provide and the community forest associations. Isuzu EA has been the leading local across the region. More than 1,000 seedlings have also been transport solutions to the vehicle assembler in Kenya for the last nine planted in Mua Hills and a community years in a row with over 95 per cent of sales Isuzu buses customers’ dynamic needs water project completed in Kyaani in in the light and heavy commercial vehicles This is one of the top brands from Isuzu. as demonstrated through Machakos County in 2019. segment. In 2020, the company closed the In the city, in the country side, from home In 2014, Isuzu EA adopted the bare the firm’s transformation year with a historic 45.4 per cent market to work, ferrying students, employees and 70 Ha for afforestation and launched a share of new vehicles sold in the country. the general public, the bus of first choice into a “Trusted Logistics tree growing project to rehabilitate the This success has been driven by the out- is Isuzu. For whatever the destination, Partner” for the customers hill within a period of 10 years. This was standing support of customers and business The 100,000th Isuzu vehicle unveil. whoever the passengers, when it comes to in collaboration with the Muumandu 18 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 19
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 Kalimanzalu Community Forest Supporting sports Association (CFA) and the Kenya Forest Sports is a potential source of employment Service (KFS). and an avenue for social engagement and recreation. In support of sports develop- Education ment in Kenya, Isuzu EA took an inter- Access to education continues to be a chal- est in the national women’s rugby team lenge especially to rural populations that popularly known as the ‘Lionesses’ after are largely dependent on meagre earnings they won the Africa Women’s Sevens Cup from subsistence farming. Families living in in 2018. urban areas who cannot make ends meet The company proposed to reward due to lack of employment and a reliable them with a long-term and sustainable income have not been spared either. Isuzu project to enable them establish them- has been extensively involved in the edu- selves in life. The result was a two-year cation sector through provision of buses ‘Lionesses Arise’ CSR project sponsored for school transport and has come up with by Isuzu EA and facilitated by the KCDF. initiatives to give back to the community The goal of the project is to improve the through education. livelihoods of the ladies through economic Since 2006, when Isuzu began the sup- empowerment, and prepare them for life port through Palmhouse Foundation, over beyond their active sport career of rugby. 60 students have benefited from this schol- Since 2019, when the project began, arship scheme with majority proceeding 29 ladies have undergone training and to local Colleges and Universities. In addi- graduated in 2020 after completing the ry, damage to property and at times the position as the number one vehicle assem- tion, the company has provided internship first phase on Life Skills. The second phase tragic loss of life. To mitigate the impact, bler in the region, dominates and trans- opportunities and full-time employment to Covid-19 interventions focused on business skills development Isuzu EA supported the establishment of a forming lives as it dominates the roads some of these beneficiaries. The disruption caused by the outbreak of and commenced this year. Isuzu EA is pilot emergency response centre last year with reliable and fuel-efficient vehicles. Over the years, a further Ksh 11.7mil- This is one of the top Covid-19 in 2020 has brought about chal- proud to have been associated with the in Naivasha along the Nairobi - Nakuru Going by the performance of Isuzu lion has been donated to Palmhouse to brands from Isuzu. In lenges in public engagement, public trans- women’s rugby team that flew the Kenya highway next to the Delamare Centre. East Africa, the lessons from her father help meet its ambitious goal of establishing port and other forms of social interaction. flag at the recent Tokyo Olympics in July Working with ‘Nurse in Hand’ a donor have borne fruit. Today, Rita Kavashe is the city, in the country a Ksh 100 million Education Endowment Personal hygiene was singled out as the 2021. supported organization, Isuzu EA funded the managing director (MD) of the biggest Fund. The Fund aims to finance secondary side, from home to first line of defence against the SARS-CoV-2 the construction of the Naivasha Centre as auto assembler in Eastern and Central education of needy and deserving students work, ferrying students, Coronavirus, by way of frequent handwash- Road safety a base for a rapid response team of para- Africa, with a market share of 44.5 per from Kenya’s 47 counties. Currently, the ing and use of alcohol sanitizers. Isuzu The transport sector in Kenya is key to medics that can be deployed rapidly to a cent, up from 15 per cent when Ms employees and the general Palmhouse Foundation has over 700 schol- EA identified a shortage of handwashing sustenance of the economy and providing scene of an accident on motor bikes. The Kavashe took over as the MD of the then arship beneficiaries from all around Kenya. public, the bus of first facilities in public transport stations and mobility to the population. Isuzu EA pro- primary function of this rescue centre is to General Motors East Africa in 2010. While commencing this initiative in choice is Isuzu. highly populated and disadvantaged infor- vides a wide range of motor vehicles: from get to the accident scene faster and stabi- Rita Kavashe holds a bachelor’s degree 2017, Isuzu EA committed to donate Ksh mal settlements. the heavy commercial F-series trucks, the lise accident victims before onward trans- in Education from Moi University and 1,000 from every vehicle it sold to the Fund To respond to the need, the company light commercial N-Series vehicles and portation to hospitals via ambulances. Master’s degree in Business Administration until the Ksh 100 million is reached. The donated 16 1000 litre handwashing sta- the D-Max pickup in addition to school The ‘Nurse in Hand’ team has trained (MBA) from the University of Nairobi Fund now stands at Ksh 80 million and is tions fully kitted with soap and water for and public service vehicles. Isuzu is the paramedics on standby to help save lives (UoN). She also attended the prestigious on course to reach its target. use by the public. These were installed in leading local vehicle assembler with 45.4% and minimize the risk to casualties. Isuzu Harvard Business School leadership pro- Ladies at Isuzu have set aside their Mukuru, Mathare, Kayole, Kibra, Mwiki, of industry market share by end of 2020. invested Ksh 3million to build the pilot gramme in 2013. own time to provide career guidance, and Mlolongo. The beneficiaries are thou- Early this year, Isuzu EA signed an response centre in Naivasha and digitally Due to her penchant of walking the social skills and academic motivation to sands of Kenyans comprising of traders, MoU with the NTSA to develop infor- linked it to public service vehicles drivers talk in corporate governance and instill- the Embakasi girls since 2019. 205 girls boda boda riders, PSV operators and com- mation and communication video clips and boda boda riders. Through a digitally ing ethics in the business she leads, Rita have to date benefited from the program. muters, living and operating in these dense- from the Highway Code for online dis- enabled bracelet, the transport operators Kavashe is a much sought-after corporate Unfortunately, these programs were inter- ly populated areas. In addition, two buses semination to road users on safety, good can send out an alert when an accident honcho by numerous blue-chip compa- rupted by restrictions brought about by were donated to the Ministry of Health to behaviour and responsibility when on the occurs in their vicinity. The system is nies, including those listed on the Nairobi the Covid-19 Pandemic but the employees help transport frontline health workers. roads. The videos will be available online capable of pin-pointing the exact location Securities Exchange (NSE). Rita always look forward to re-engage once it is safe to This was closely followed by a Ksh 10mil- and in driving training schools to support to guide the rescue teams. adds value to boards she sits on and brings do so. There is a similar program for the lion donation to the National Covid-19 attitude change on road safety. Isuzu EA, as a ‘Trusted Logistics high voltage networks, diversity in gender boy-child, by the men at Isuzu EA, dubbed Rita Kavashe is the Managing Director (MD) of Fund to support private sector efforts to However, it is inevitable that accidents Partner’ for its customers, will continue to and infuses the often much needed skill set MENTENDA. Isuzu Eastern and Central Africa fight the Covid-19 Pandemic. do happen due to human error or other proactively engage the community through due to her exposure, experience and board extraneous circumstances leading to inju- these diverse initiatives and cement its background. 20 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 21
ANNIVESARY EDITION Top 25 Brands Transforming Lives in Kenya 2021 #5 USIU-Africa 52 YEARS OF ACADEMIC EXCELLENCE T he United States International University-Africa (USIU-Africa) founded in 1969, is the old- est, private, secular university in the region with dual accreditation in Kenya by the Commission for University Education (CUE) and the United States of America (USA) by WASC Senior College and University Commission (WSCUC). It was established following an agreement between the Trustees of what was then the United States International University in San Diego, California, and the Ministry of Education of Kenya, in response to the growing demand for quality higher educa- tion in the country. The USIU-Africa vision is to be the premier institution of academic excellence with a global perspective. The mission is to promote the discovery and application of knowledge, the acquisition of skills, and the development of intellect and character in a manner that prepares students to contrib- ute effectively and ethically as citizens of USIU-Africa is one of the very few fully independent USIU-Africa enjoys a Communication, Cinematic and Creative (USPs) are the flexible class schedule a changing and increasingly technological Universities in Africa with a Staff Council journey of high quality, student-focused Arts, School of Humanities and Social which offers hybrid options of online world. in its official governance structure, which teaching and learning that has ensured Sciences, School of Pharmacy and The core values that has learning or face-to-face instruction and The core values that have driven USIU- comprise elected representatives of the var- each student acquires an international edu- Health Sciences and School of Science driven the USIU-Africa employability of the students that enables Africa throughout its 52 years of academic ious constituencies making up the univer- cation in a multi-cultural campus with and Technology. Also established is the throughout its 52 years them to get jobs after graduation. excellence are lifelong-learning, integrity, sity community, a major hallmark in good global exposure that distinguishes them in School of Graduate Studies, Research and innovativeness, social responsibility and Governance and Management Best Practice the marketplace. Extension which oversees graduate pro- of academic excellence Enrollment academic freedom. and underpinning its Goal Number 4 in the Guided by its tagline – ‘Education to grams, partnerships with other universi- are lifelong-learning, The university’s student enrollment num- USIU-Africa is governed by an eminent USIU-Africa Strategic Plan 2021-2026; take you places’, USIU-Africa hosts over ties and industry, research opportunities integrity, innovativeness, bers have continued to grow from the Board of Trustees, the University Council Excellence in Service and Community 60 different nationalities and offers 30 and funding, upcoming conferences and initial 5 students to the current number of and the Chancellor. Holding these positions engagement. Undergraduate, Graduate and Doctoral workshops, colloquia and scholarships for social responsibility and about 5,400 as at May 2021, cutting across are very well established executives and The USIU in San Diego, was founded programs offered across 5 Schools, the graduate research. academic freedom. Undergraduate, Masters and Doctorate academics from within and outside Africa. by Dr. William Rust in 1952. Today, the Chandaria School of Business, School of Among its Unique Selling Proposition programs. USIU-Africa’s academic 22 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 BUSINESS MONTHLY | SEPTEMBER-OCTOBER 2021 23
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