TOWARDS AN AGE-FRIENDLY EU BY 2020 - FROM THEORY TO LOCAL PRACTICE - AGE Platform

Page created by Brent Ramsey
 
CONTINUE READING
TOWARDS
AN AGE-FRIENDLY
   EU BY 2020
   FROM THEORY
     TO LOCAL PRACTICE

          Update on EU action and examples
             of good practices across the EU
                                December 2013

         In follow-up to...
Table of contents
Foreword                                                                       3
Introduction                                                                   4

_01 Update on EU action towards an Age-Friendly EU by 2020                     5
  •   Polish EU Presidency Equality Summit 2011 on local and regional action   6
  •   EU action on accessibility                                               6
  •   European Innovation Partnership on Active and Healthy Ageing             7
  •   Senior Tourism                                                           7

_02 AFE-INNOVNET project                                                       8

_03 Examples of notable practices                                              11
  • Adapt labour markets and work places according to evolving
    workers’ needs as they age                                                 12
      • Services vouchers: a tool to prevent stress and to
         support work-life balance, Delphine Chilese-Lemarinier,
         Edenred European Affairs Delegate                                     12
      • Formabilio, an example of intergenerational workplace,
         Maria Grazia Andali and Andrea Carbone, IT                            13
  • Strengthen older people’s autonomy and quality of life through age-
    inclusive products and services, buildings, transport, new technologies    15
      • Getting out and about; what’s it worth?
         Prof Catharine Ward Thompson, UK                                      16
      • Creating a better environment for home care,
         Bart Schelfhout, Philips, NL                                          17
  • Enhance social inclusion across life-cycle thanks to adequate social
    protection for all ages                                                    19
      • Friuli Venezia Giulia Region strategy in Active and Healthy Ageing,
         Matteo Apuzzo, IT                                                     20
      • Dementia-friendly municipalities,
         Veerle Baert, Association of Flemish Cities and Municipalities, BE    21

Useful links                                                                   23
Foreword

Neelie Kroes,
Vice President of
the European Commission

Excerpt from speech to AGE General              At EU level we are
Assembly Conference 17 May 2013.                investing in those
                                                ideas. Our FP7 and
Your organisation, AGE, is for those in
                                                Horizon 2020 programmes will continue
Europe over 50. Already today that means
                                                to look at fundamental research: into
you represent 150 million people. By 2060,
                                                the effect of ageing on body, mind and
though, you could represent close to half
                                                community. Into the technologies, services
the EU population! And over that same
                                                and applications that can tackle these
period, the number of over 65s will almost
                                                challenges. And at how we can help older
double. While government spending on
                                                people live actively and independently for
related areas could increase by 20%.
                                                longer.
There are a number of ways to look at that.
                                                Healthcare is just one part of an age-
You could see it as a triumph: advancing
                                                friendly EU. It’s also about having homes
medical science and enlightened public
                                                more suited to older people. Or building
policy have delivered something wonderful
                                                smarter cities, where it’s easier to get
for our citizens. Longer, healthier lives.
                                                around, and which are more responsive to
Or you could see it as a fantastic market       people’s needs. In fact Smart Cities is the
opportunity. After all, the potential ‘silver   subject of our “other” European Innovation
market’ for older people is already worth       Partnership.
around €3 trillion – and growing fast.
                                                That calls for a change in attitude. Ageing
Or you could see it purely as a challenge.      isn’t a problem, but a source of innovation
As a rising cost in the national accounts. As   and growth. It’s not just an expanding
an awkward trend demanding an arduous           cost to be cut, but a growing market
response. And, personally, I think too many     opportunity to be served. We shouldn’t
people do just see it that way. But however     protect powers and practices, but must
you see it, one thing is clear. The change      come together to share, and see how we
is huge, and we must respond.                   can do things differently.

                                                                                              3
Introduction

    Eurostat population projections foresee         We believe that the best solution to
    that the number of people aged over 60          Europe’s demographic challenge is
    will increase by about two million persons      therefore to empower older people to
    per annum in the coming decades, while          age in better health and to contribute
    the working age population has started          more actively to the labour market and
    to shrink. This will result in an increasing    to their communities. This will help lower
    number of very old persons and fewer            the pressure on public budgets and will
    young persons to care for them (family          enable our societies to better cope with
    members or healthcare professionals).           demographic ageing in a way that is fair
                                                    for all generations.
    According to the World Health Organization
    (WHO), the physical and social                  Building on the EY2012 of Active Ageing
    environments are key determinants of            and Solidarity between Generations
    whether people can remain healthy,              and to mark the European Year 2013,
    independent and autonomous long into            AGE Platform Europe organised an open
    their old age. Promoting age-friendly           conference back to back with its annual
    environments (AFE) is one of the most           General Assembly on 16-17 May 2013
    effective approaches for responding to          in Brussels on the theme “Towards an
    demographic change and increasing the           age-friendly EU”. Through three panel
    Healthy Life Year indicator (measuring          discussions, participants discussed various
    “disability-free life expectancy”). Creating    examples of good practice in the field of
    age-friendly environments means adapting        employment, social protection reforms, use
    our everyday living environment to the          of new technologies, adapting transport
    needs of the ageing population in order to      and housing infrastructure, promotion of
    empower people to age in better physical        tourism and social participation. These
    and mental health, promote their social         examples are presented in part II of this
    inclusion and active participation and help     brochure while Part I provides an update
    them maintain their autonomy and a good         on EU action towards an age-friendly EU
    quality of life in their old age. They enable   by 2020.
    older workers to remain at work for longer,
    lower the pressure on traditional care and
    assistance and boost the economy through
    demand for innovative solutions.

4
_01
Update on EU action towards
  an age-friendly EU 2020

                              5
AGE members believe that the best way          Polish EU Presidency Equality
    to help Europe overcome its demographic        Summit 2011 on local and
    challenge is to empower older people           regional action
    to remain actively engaged in the
                                                   This key annual event - co-organised by
    labour market and in their communities
                                                   the Polish EU Presidency and the European
    by combating age discrimination and
                                                   Commission DG Justice in November 2011 -
    promoting the concept of “design-for-
                                                   took a new approach to equality and looked
    all” in all areas of life: transport, built
                                                   at how regional development strategies
    environment, urban planning, health and
                                                   can address equality issues in an effective
    long-term care services, mainstream
                                                   way; how different partnerships between
    goods and services, etc. Removing existing
                                                   stakeholders working in equality can be
    barriers that prevent older people from
                                                   forged at regional and local level; how
    participating on an equal basis with other
                                                   European funding mechanisms can be used
    citizens will enable everyone to age in
                                                   to help people experiencing inequality and
    better health and to remain independent
                                                   discrimination.
    for much longer. This will help lower the
    pressure on public health and care budgets
    and will enable our societies to better cope   EU action on accessibility
    with demographic ageing in a way that is
                                                   Directorate General Justice (European
    sustainable and fair to all generations.
                                                   Commission) launched a consultation on
    Below is an update on the most significant     the envisaged Accessibility Act which
    actions taken at EU level that support our     should be released in the first quarter
    campaign towards an age-friendly EU by         2014. This forthcoming piece of legislation
    2020.                                          is enshrined in the EU disability strategy
                                                   (2010-2020) and the ratification of the UN
                                                   Convention on the rights of persons with
                                                   disabilities.

                                                   DG Justice is also running every year the EU
                                                   Access City Award which encourage public
                                                   authorities to take action to improve the
                                                   accessibility of the local environment. AGE
                                                   is involved in juries at both national and
                                                   European level.

6
After almost three years of work,              EU Presidency and of a large network
the Technical Specifications for rail          of stakeholders (local and regional
Interoperability on accessibility for          authorities, research centres, NGOs, etc.)
persons with reduced mobility (TSI-PRM)
                                               To support our objective of creating an
was adopted by the EU Member States on
                                               age-friendly EU by 2020 and the launch of
30 January 2014. The Member States are
                                               a EU Covenant on Demographic Change,
now obliged to identify existing barriers
                                               AGE is coordinating a large EU project
to accessibility of trains and stations and
                                               entitled AFE-INNOVNET which will seek
to progressively eliminate these barriers
                                               to set up a large EU wide community of
based on strategic implementation plans.
                                               local and regional authorities (LRAs) and
                                               other relevant stakeholders across the EU
European Innovation                            who want to work together to find smart
Partnership on Active and                      and innovative evidence based solutions
Healthy Ageing                                 to support active and healthy ageing
                                               and develop age-friendly environments
Many solutions supporting active and
                                               (AFE) across the EU. This work is done in
healthy ageing have been developed
                                               close cooperation with the World Health
as pilots across the EU, but they remain
                                               Organisation that will provide technical
isolated and do not get scaled up, not even
                                               expertise and documents to support this
in their own country. This means that their
                                               EU network on age-friendly environments.
impact on addressing Europe demographic
challenge is limited.
                                               Senior tourism
For that reason AGE insisted that one of the
action groups of the European Innovation       The EU Calypso initiative seeks to help
partnership for Active and Healthy (EIP        disadvantaged people, including older
AHA) should be devoted to age-friendly         people go on holiday – while at the same
environments. This is how the EIP AHA          time increasing tourism in the low season.
Action Group D4 was created and in this
group AGE is coordinating the Action Area
2 which promotes a European covenant
on demographic change. The proposed
Covenant has received the support of the
Committee of the Regions in their “Opinion
on Active Ageing: Innovation, Smart Health
and Better Lives ” requested by the Danish

                                                                                            7
_02
    AFE-INNOVNET project

8
To support our objective of creating an       The overarching goal of this thematic
age-friendly EU by 2020 and the launch of     network (TN) is to set up a large EU wide
a EU Covenant on Demographic Change,          community of local and regional authorities
AGE will be coordinating a large EU project   (LRAs) and other relevant stakeholders
entitled AFE-INNOVNET which will seek         across the EU who want to work together
to set up a large EU wide community of        to find smart and innovative evidence
local and regional authorities (LRAs) and     based solutions to support active and
other relevant stakeholders across the EU     healthy ageing and develop age-friendly
who want to work together to find smart       environments (AFE) across the EU.
and innovative evidence based solutions
                                              The AFE-INNOVNET consortium is
to support active and healthy ageing and
                                              composed of 29 partners, local and regional
develop age-friendly environments (AFE)
                                              authorities, NGOs, research centres. All in
across the EU.
                                              all, the thematic network will support and
This work will be done in close cooperation   enhance the operational implementation
with the World Health Organization (WHO)      of the EIP AHA D4 Action Group’s work
that will provide technical expertise and     plan.
documents to support this EU network on
age-friendly environments. The ultimate
aim the project is to develop a strong
movement across the EU for the promotion
of age-friendly environments that will
use the relevant EU policies and funding
instruments and will become the WHO
Global Network of Age-Friendly Cities and
Communities programme for the EU area.

                                                                                            9
The AFE-INNOVNET consortium and                  `` facilitate information sharing between
     supporting partners have joined forces to:          all interested stakeholders in the field of
                                                         AFE;
     `` mobilise a wide range of local and
        regional authorities and other                `` launch an EU Covenant on Demographic
        stakeholders – industries, including             Change to create the necessary political
        SMEs, research centre/universities, civil        and technical framework to bring together
        society organizations – to link up, benefit      in a more formal and long-term structure
        from each other’s experience and work            local and regional authorities – and other
        together to promote initiatives on AFE           stakeholders - across the EU who want
        across the EU;                                   to cooperate and implement smart and
                                                         innovative evidence based solutions. The
     `` develop methodologies to help local
                                                         proposed Covenant will be inspired by the
        and regional authorities assess the
                                                         existing Covenant on sustainable energy.
        socioeconomic impact of AFE and the
        benefits of involving older people in the     The project has just started and the
        co-production of AFE solutions;               thematic network is now open to new
                                                      partners. All parties interested in sharing
     `` develop a repository of notable and
                                                      experience and working together toward
        replicable practices in innovative new
                                                      our objective of creating an age-friendly
        technologies (ICT) and services solutions
                                                      EU by 2020 are encouraged to join this
        with associated socio-economic evidence;
                                                      project. More information is available on
     `` facilitate pilot projects clustering to       the project website at: www.afeinnovnet.
        stimulate local/regional investment in ICT    eu or www.towardsanagefriendlyeu.eu
        and services innovation and thus local/
        regional economic activity (with a focus
        on SMEs);

     `` facilitate public access to research/
        expertise and generic methodologies in
        the field of AFE;

     `` ensure convergence and strong
        coordination with WHO Age-Friendly
        Cities and Healthy Cities initiatives;

10
_03
  Examples of
notable practices

                    11
Adapt labour markets and                      Services vouchers: a tool to prevent
     work places according to                      stress and to support work life
     evolving needs as people age                  balance,Delphine Chilese-Lemarinier,
                                                   Edenred European Affairs Delegate
     Governments all over the EU are promoting
                                                   In the current context of high
     longer working lives to help reduce the
                                                   unemployment rates and stretched
     demographic pressure on public budgets.
                                                   budget, job insecurity is rising as well as
     However, the inclusiveness of the labour
                                                   pressure on employees. This situation is
     market has been increasingly challenged
                                                   combined to structural factors such as
     since the crisis started. Younger and older
                                                   the ageing population or the increasing
     workers are the first ones to be made
                                                   number of women in the workforce. More
     redundant in case of restructuration.
                                                   and more employees are facing stressful
     Rapid ageing implies longer careers           situations while they are shouldering the
     for older people but raises the issue         responsibility of one or more dependents.
     of access to employment for younger           Access to quality and affordable services
     cohorts, and implications of work careers     (i.e. childcare, elderly care, home services)
     on pension rights, for instance for women     constitutes an important determinant of
     who most often carry the burden of care       citizens‘ employment opportunities, health
     responsibilities. How then best reconcile     and workplace productivity.
     needs and requests of different age
                                                   Based on studies from international
     groups on the labour market which can
                                                   organisations or national institutes,
     be sometimes contradictory. Optimisation
                                                   some innovative and practical solutions
     of individual experience, knowledge
                                                   have been designed to meet employees’
     and skills seems to be one of the best
                                                   needs. Among them, services vouchers
     solutions. Below are some examples of
                                                   have turned out to be efficient tools
     good practices that were presented and
                                                   facilitating the implementation of social
     discussed at our conference.
                                                   and employment policies. Vouchers
                                                   enable employers to contribute to their
                                                   employees’ domestic services costs in a
                                                   transparent way.

                                                   The system operates on the basis of
                                                   very simple principles through a specific
                                                   tax and legal framework and is built on
                                                   shared responsibility between companies,

12
employees, services providers and public      about balancing their lives with their job.
authorities. Once it has been introduced      Childcare vouchers can help contribute
by a legal framework, this system has         towards the cost of childcare while
proved to be very effective and successful:   parents are at work. 450,000 individuals
public institutions grant social subsidies    from 30 000 companies have used them
with better fund control and no additional    in 2010. Vouchers can also promote long-
administrative burden, it guarantees the      life learning and help employees to boost
allocation’s destination, and creates jobs    their adaptability to the market, such as
within the formal economy. It improves        the Belgian Opleidingscheque.
employees’ quality of life with a greater
                                              Moreover, services vouchers are very
purchasing power and an access to
                                              easy to manage whatever the size of the
household services. Workers from all
                                              company. They then represent innovative,
ages can benefit from these schemes
                                              adaptable and efficient tools to answer
to cope with their personal and familial
                                              demographic challenges and to provide
responsibilities.
                                              employees with an easy access to services
For instance, the CESU voucher in France is   that can ease their everyday life.
an instrument which eases the employees’
access to a wide-range of personal and        Formabilio, an example of
household services (home cleaning,            intergenerational entrepreneurship
ironing, child-minding, gardening, services   Maria Grazia Andali and Andrea
for elderly and disabled people, etc.).       Carbone, IT
This system simplifies administrative         Formabilio was founded by two young
procedures to hire a domestic worker in       communication experts, Andrea Carbone
order to convert undeclared work into         and Maria Grazia Andali, from Milan who
formal job and to create new activities       decided to take off for a small medieval
on a legal basis. It appears to be a really   village in the Veneto region, where they
successful and popular solution: in 2011,     decided to invest in one of the most famous
3.4 million households were using such        sectors of “Made in Italy”, and among the
services, that is to say, 13% of the French   hardest hit by the crisis: furniture.
households.
                                              A start-up with a business eye and ethical
In the UK, the childcare voucher represents   mind, Formabilio, was born to make
a tool to encourage parents to remain at      participatory design and “Made in Italy”
work after child birth. The solution was      a brand that can be exported worldwide,
implemented to involve the employer and       thanks to the web and all players involved.
make it shares the employees’ concerns        Formabilio pinpoints designers through

                                                                                            13
contests to identify the most innovative,       Based on the idea of crowdsourcing,
     eco-friendly and appealing furniture            Formabilio shares the income with
     projects, which are submitted to the            everyone involved in the project from
     assessment and comments of a community          the manufacturing enterprises to the
     of design enthusiasts. The projects are         designers, who get a 7% fee on the final
     then produced using the expertise of small      sale price.
     Italian manufacturing companies and sold
                                                     In addition to its entrepreneurial
     on formabilio.com at a fair price.
                                                     development objective, the participatory
     Nine months after its launch, the platform      system of Formabilio encourages also
     formabilio.com has about 70,500 registered      intergenerational cooperation and
     users. More than 1350 designers have been       knowledge transfer for the production
     entering the 14 home design contests            of high quality furniture. The sharing
     and have submitted over 2500 projects.          of experience and acquired knowledge
     Designers, from all over the world, can         take place both within the community of
     enter the contests launched every two           registered users and inside Formabilio’s
     weeks and send their furniture, accessories     partner companies.
     and lighting projects.

     The participating projects are not only rated
     and commented on by our community
     of design lovers, but also judged by a
     technical commission that values every
     entry according to the contest’s theme,
     its sustainability and its attractiveness to
     potential customers, who are increasingly
     ecologically conscious and accustomed to
     buying online. Once the best ideas are
     selected, Formabilio’s network companies
     develop the prototypes. They are then
     published on the platform formabilio.
     com and finally sold online as Formabilio
     products through the co-operation of
     manufacturing company and designer.

14
The first four companies chosen by               trengthen older people’s
                                                S
Formabilio as partners tell a unique story of   autonomy and quality of
handcraft, tradition, as well as transmission   life through age-inclusive
of excellence. Formabilio conserves             products and services,
their know-how based on long-lasting            buildings, transport, new
engagement of older workers, consisting         technologies
of techniques and skills passed down from
                                                In a context of great urbanisation and
generation to generation, by investing in
                                                demographic shift, improving accessibility
the ideas of today’s youth, in the local
                                                of our built environment, transport,
area, in the future of an entire land. Our
                                                goods and services will support mobility,
partners work with motivation, humility
                                                independent living, better health, safety
and pride –the pride of being a part of this
                                                and thus quality of life. Doing so, it will
process that aims to promote and increase
                                                also boost innovation and growth potential
the values of sustainability and Made in
                                                across the EU and will bring economic
Italy. On the online platform there is an
                                                benefits at local, regional, national and
exchange of advice and opinions between
                                                EU levels. It is worth noting that countries
young and senior designers, thing that is
                                                with high accessibility standards in the
advantageous for both, because creativity
                                                built environment, transport and ICT are
and innovation of the young are improved
                                                the countries where the highest levels of
by the experience of the senior.
                                                employment of both older women and
During manufacturing process as well,           men are found and those which perform
older and experienced craftsmen use             best in terms of Healthy Life Years
their expertise to help new generations of      indicator (measuring “disability-free life
designers improve their concept and adapt       expectancy”). This shows that promoting
it to production and final commercialisation.   accessibility in a pro-active way does not
Furthermore, thanks to the organised            hamper the economy, but on the contrary
contests, the labour market inclusion is        benefits society and the economy in
encouraged. Formabilio’s competitions are       general by lowering the disability threshold
addressed to young designer between 18          which makes life easier for everyone and
and 90 years old and 12 % of the members        supports older persons to age actively and
of the design enthusiasts’ community are        healthily in their communities.
over 50 years old.
                                                The session was based on an exchange
                                                of existing initiatives from across the EU
                                                on how age-friendly environments are
                                                already implemented or could be further

                                                                                               15
improved at grass-root level. Panellists          to live at home but not actively in your
     presented good practices with regard to           community, you are more likely to be
     the adaptation of goods, products and             at risk of social isolation and physical
     services, which also take into account the        inactivity. The latter has been found by the
     financial constraints in the context of the       World Health Organization to be the fourth
     on-going crisis. Panellists agreed that in this   leading risk factor for global mortality (6%
     time of crisis it is even more important that     of deaths globally).
     all actors concerned by population ageing
                                                       Inclusive Design for Getting Outdoors
     should invest in solutions which empower
                                                       (I’DGO) has been undertaking research
     all citizens to live more independently and
                                                       into older people’s access to the public
     participate fully in society. The panel also
                                                       realm since 2003. Our research has found
     provided the audience with an overview
                                                       that if older people live in an environment
     of initiatives on outdoor and indoor
                                                       that makes it easy and enjoyable for them
     environment accessibility, the role of ICT
                                                       to go outdoors, or within ten minutes’
     solutions to support active and healthy
                                                       walk of a park, they are more likely to be
     ageing, as well as initiatives of social
                                                       physically active and satisfied with life and
     participation and leisure for seniors.
                                                       twice as likely to achieve recommended
                                                       levels of healthy walking. The pedestrian
     Getting out and about; what’s
                                                       experience is vitally important to older
     it worth? Prof Catharine Ward
                                                       people, but many find it difficult. Our
     Thompson, UK
                                                       research participants have told us that this
     The desire to get out and about is always
                                                       is often due to the poor design, provision,
     with us. From accessing shops and services
                                                       installation or upkeep of neighbourhood
     to having a walk in the park, being able to
                                                       features, especially footways.
     use the streets and green spaces around
     your home is vital to your quality of life.       From tactile paving to ‘smart’ road
     And quality of life is what matters as            crossings, government has worked hard
     people live longer.                               to keep up with innovations in providing
                                                       inclusive access to outdoor environments.
     It is estimated that, by 2050, there will be
                                                       The challenge, however, is that one size
     a 70% increase in the number of people in
                                                       does not fit all. In our research, we have
     the EU aged 65 or over. If this population
                                                       found that older people and people
     experiences an unhealthy older age, it
                                                       with mobility problems do not expect
     places a significant financial burden on
                                                       the environment to be tailored to their
     all levels of government and systems of
                                                       requirements.
     health and social care. If you are able

16
What they do want, however, is to be            Creating a better environment for
made aware of how the built environment         home care, Bart Schelfhout from
is changing to meet people’s needs and          Philips, NL
what the implications are for them.             At Philips, we are dedicated to creating
                                                the future of healthcare and saving lives.
Easy wins for government involve
                                                A growing part of our solutions enables
consistency and awareness raising. If
                                                senior citizens to live well as they age, while
you are going to install tactile paving,
                                                at the same time helping governments,
make sure it conforms to standards and is
                                                policy makers, advocates and planners
sending out the right message to people
                                                in addressing the challenges they are
who ‘read’ it with their feet or with a stick
                                                facing as a consequence of demographic
(blister paving at crossings, not steps, for
                                                change. In this way, we help create the
example). If you are going to spend money
                                                positive agenda that we believe longevity
on intelligent road crossings, especially
                                                deserves as one of the most remarkable
those where a ‘green man’ (or equivalent)
                                                achievements of modern history.
is no longer visible on the opposite side of
the road, inform local residents how the        Over the last two years, we teamed up with
new system works and what the benefits          globally renowned experts, developing
are. Effective consultation at the right time   an ‘Ageing Well Model’ to explore the
and through the right channels not only         possibilities and prospects for successful
promotes good will and accountability           ageing. The model identifies independence
but may save both time and money in             and engagement as the two key quality
providing an outdoor environment that           of life factors people want to maintain as
everyone feels a part of.                       they age. Several of our latest innovations
                                                and initiatives that rethink the delivery of
                                                healthcare are based on this insight.

                                                We now have an opportunity to transform
                                                Europe’s healthcare systems to deliver
                                                better, more seamless and more consistent
                                                care from hospital to home, to manage
                                                and treat chronic diseases, lower hospital
                                                readmission rates, reduce costs and
                                                increase efficiencies.

                                                                                                  17
That is why we are an active partner in the   Falls in the elderly are another major
     European Innovation Partnership on Active     health problem. It is has emerged from
     and Healthy Ageing, working with partners     data in the US that roughly 1 in 3 people
     from across Europe on the integration of      over 65 fall at least once a year. Half of
     health and social care enabled by care        them experience the same again the next
     at home technologies. This will enable        year. That is why we launched a robust,
     people to live better, more comfortably,      reliable and unobtrusive alarm button with
     and as independently and autonomously         fall detection technology. As part of the
     as possible.                                  iStoppFalls consortium with partners in
                                                   the Netherlands, Germany, Spain, Austria,
     To give one example: Philips is leading the
                                                   and Australia, we now go one step further:
     ACT project - Advancing Care Coordination
                                                   to investigate technology that has the
     and Tele-health deployment, an EU co-
                                                   potential to predict falls and measure the
     funded programme to overcome structural
                                                   fall risk of people over time.
     and organizational barriers to deployment
     of integrated care. For this, we have         Our solutions and innovation pipelines cover
     partnered with five European regions          the entire continuum of care, from finding
     (Scotland, Groningen, Lombardy, Catalonia     ways to motivate people to stay active
     and Basque Country) to share data and         and to exercise, over early diagnostics
     experiences and create a best practices       and screening, to therapy and medication
     “cookbook” to ensure that the findings can    management or helping people to deal
     be replicated in other European regions.      with sleep apnea and respiratory problems
                                                   like COPD or asthma. Open innovation is
                                                   what we stand for. Partnership is the best
                                                   way towards meaningful development
                                                   and rapid deployment of innovations to
                                                   the direct benefit of patients and society.
                                                   That is why we look forward continuing
                                                   our relation with AGE Platform Europe.

18
Enhance social inclusion                        Various initiatives are seeking to address
across life-cycle thanks to                     the current and future challenges when
adequate social protection                      reforming social protection – in particular
for all ages                                    through tailor-made response to specific
                                                needs of ageing populations at local
When asked about difficulties faced in
                                                level. The objective is to make social
everyday life, older people first refer
                                                protection systems both financially and
to the lack of financial resources and
                                                socially sustainable on the long-term, and
increasingly difficult access to affordable
                                                to protect today’s and future generations
health and social care services. In time
                                                against old age dependency. The issue
when governments are reducing public
                                                of gender dimension in age-friendly
spending in all sectors, the disposable
                                                social protection systems also needs to
income of older people is decreasing not
                                                be addressed. The persistence of gender
only due to changes introduced in pension
                                                inequality at successive stages of life
or minimum income schemes, but also
                                                exposes many older women at risk of
in the overall social protection systems,
                                                poverty, in particular at the very old age.
forcing them to spend more “out of pocket’
                                                The current crisis has made this worse
on various services, such as health or long-
                                                due to the increasing costs of living and
term care, transport, etc. The trend to shift
                                                the individualisation of protection against
from pay-as-you-go to supplementary
                                                the risk of dependency in old age in many
defined contributions schemes will lead
                                                Member States.
to greater risk of poverty among older
women if nothing is done to address the
discrimination that women suffer in these
schemes. Last but not least, with the
persistence of the crisis, living conditions
are worsening also for a growing number of
older people with incomes just above the
poverty threshold who are consequently
no longer eligible for social transfers.

                                                                                              19
Friuli Venezia Giulia Region strategy          The most recent regional plans and
     in Active and Healthy Ageing                   legislation have defined a model of
     Gian Matteo Apuzzo, Local Health               integrated system of social and health
     Authority n.5, on behalf of the Central        services, and the promotion of home care is
     Directorate for Health, Social-Health          developed mainly through the partnership
     Integration and Social Policies, Friuli        between Municipalities and Local Health
     Venezia Giulia Autonomous Region               Authorities, that are actively involved in
     Friuli Venezia Giulia Region (FVG) is facing   strengthening innovative solutions. To
     the challenges of an ageing population and     deal with the challenges of the ageing
     the growth of the number of dependent          population, FVG has been promoting
     persons. The rate of over 65 people is         different initiatives aimed at supporting
     more than 23% of the total population,         older persons, their families and the local
     with some cases, like the region capital       authorities: i.e. there is a regional fund
     city of Trieste, where the people over65       for the autonomy of dependent people
     are already around 28%. The dependent          (FAP, “Fondo per l’Autonomia possible”), a
     persons are 55.000 and it is estimated that    regional initiative supporting independent
     in 2050 the figure will double.                living at home (“Abitare Possibile”) and
                                                    several actions promoting integrated
     In the past, the regional policies supported
                                                    care (social and health care) through a
     mostly institutional care solutions and
                                                    community welfare approach.
     the development of nursing home,
     but in the last years a transition from         One of the most recent initiatives in FVG
     institutional care to community welfare        is a strategic regional project (“ASPAD”
     has started. Nowadays the main goal is         Project) to promote home-care and
     to empower older people to live healthy        accessibility in the local welfare system
     and independently at home as long              through the support to local networks
     as possible. FVG is strongly promoting         (public-private partnerships) for the home
     integrated home care, independent living       care.
     and community based solutions for older
                                                    The integrated approach is also addressed
     people, supporting the autonomy of
                                                    by the synergies between social/health
     ageing people living in their own dwellings
                                                    and innovation sectors, promoted thanks
     (homes, communities) by demand driven
                                                    to the regional law on innovation (law
     solutions.
                                                    26/2005), that has a specific article, Art.22,
                                                    aimed at innovation in the welfare sector,
                                                    “promoting partnership and involving
                                                    the private sector”. Many pilot projects

20
have been promoted in the last 5 years          Dementia-friendly municipalities,
by developing ICT-based solutions in the        Veerle Baert, Association of Flemish
field of accessibility, domotic and e-health.   Cities and Municipalities, BE
The Regional Directorate for Health and         The Association of Flemish Cities and
Social Policies has supported a regional        Municipalities (Vereniging van Vlaamse
laboratory on Accessibility, Domotic and        Steden en Gemeenten, VVSG) is the
Innovation (LADI), that has been recently       representative member organisation of
established as the “Cluster for industrial      all the Flemish municipalities, of the public
research on technologies for ambient            centres for social welfare and of about fifty
living - “FVG as a l@b”, involving around       inter-municipal companies. It represents
45 regional organisations.                      the interests of both local elected politicians
                                                and municipal employees. The Association
FVG is also involved in several initiatives
                                                of VVSG is involved in the development
and networks at EU level (through the
                                                of dementia friendly municipalities in
Local Health Authorities), such as two EU
                                                Flanders (Belgium). Together with the
territorial cooperation projects (HELPS,
                                                King Baudouin Foundation VVSG published
strategic Central Europe project on
                                                a guide ‘How to make your community
innovative housing and care solutions
                                                dementia friendly’.
for older people and vulnerable persons,
and CASA, Interreg IVC funded project on         In 2012 The King Baudouin Foundation
ambient assisted living solutions), SMART       gave the VVSG the assignment of the
CARE (ICT PSP funded initiative on wide         preservation of the existing dementia
deployment of integrated care services),        friendly municipalities and to develop a
CORAL Network and the commitment                strategy to encourage other municipalities
in the EIP-AHA D4 WG for age-friendly           to start with a dementia policy.
environments.

                                                                                                  21
There are 3 key motives why municipalities        organisation has set up various actions
     should become dementia friendly:                  to improve the social integration of
                                                       persons with dementia so as to let them
     `` There is still a taboo on dementia. The
                                                       be considered as “full citizens” again. The
        image of dementia is unilateral negative
                                                       main objectives of this project are: breaking
        and this has a negative influence on the
                                                       the existing taboo on dementia, painting
        quality of life of people with dementia.
                                                       a more nuanced image of the disease and
        Dementia friendly communities can help
                                                       installing a climate of solidarity and shared
        to tackle this stigma.
                                                       responsibility.
     `` The number of people with dementia will
                                                       `` Hekla ‘Missing’
        be growing in the future due to the ageing
        society. A dementia friendly community         The Missing project Hekla consists of a
        guaranties that people can live at their       uniform protocol to retrieve persons with
        own houses much longer and that their          dementia more efficiently. It builds on
        quality of life becomes higher.                an intensive collaboration between the
                                                       police officers, health care organisations,
     `` People with dementia do not live alone.
                                                       public transport and citizens. A uniform
        If we can improve the quality of life of
                                                       identification file of the person with
        people with dementia, we can improve
                                                       dementia helps to reduce the time for
        the quality of life of their family, friends
                                                       retrieving the missing person.
        and neighbours.
                                                       `` Forgotten to come outside (Leuven)

                                                       The project “vergeten naar buiten te
     Three Flemish dementia friendly
                                                       komen» (forgotten to come outside) is for
     municipalities (Hekla ‘Missing’, Leuven and
                                                       people with dementia in the city of Leuven
     Bruges) won a European Award.
                                                       who are living at their own home who are
     `` Together towards an dementia friendly          given the opportunity to participate in
        Bruges                                         cultural and sport activities in and around
                                                       the city. A dementia friendly community is
     This project strives to improve the quality
                                                       a project that requests the full cooperation
     of life of persons with dementia and their
                                                       of different partners: local authorities,
     environment by bringing about a mentality
                                                       health care services, police, and not in the
     change among all citizens, organisations,
                                                       least the collaboration of every citizen in
     businesses, institutions and officials, all
                                                       the community.
     leading to more respectful, equivalent
     communication and interaction. The

22
Useful links
Tackling age discrimination, European Commission website :

 http://ec.europa.eu/justice/discrimination/age/index_en.htm

European Innovation partnership on Active and Healthy Ageing:
 https://webgate.ec.europa.eu/eipaha/

EU City Access Award:
 http://ec.europa.eu/justice/discrimination/disabilities/award/index_fr.htm

AGE Platform Europe’s work on age-friendly environments:
 www.age-platform.eu/age-policy-work/age-friendly-environments

AGE manifesto for the EP elections ‘Towards an age-friendly EU’:
 www.age-platform.eu/images/stories/EN/AGE_EP_Manifesto_Nov2013.pdf

AFE-INNOVNET project:
 www.afeinnovnet.eu and www.towardsanagefriendlyeu.eu

WHO age-friendly environment programme
 www.who.int/ageing/age_friendly_cities/en

UN Convention of the Rights of Persons with Disabilities
 www.un.org/disabilities/convention/conventionfull.shtml
TOWARDS
AN AGE-FRIENDLY EU

     You share our vision of a society for all ages where
     all citizens, whatever their age, can enjoy equal
    rights and opportunities and are empowered to
    contribute to the wellbeing of their communities ?

  Join our movement to promote age-friendly
  environments across the EU at :

             www.towardsanagefriendlyeu.eu

            For more information, please contact :
            AGE Platform Europe              Tel. + 32 2 280 14 70
            Rue Froissart, 111               Fax + 32 2 280 15 22
            1040 Brussels, Belgium           info@age-platform.eu

  With support from the European Union Programme for Employment and Social Solidarity (PROGRESS).
  The document reflects its author’s view only. The European Commission is not liable for the information contained
  in this publication.
You can also read