TRENZ 2017 Media Booklet - TIA
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TRENZ 2017 Media Booklet
2 TITLE Contents Welcome to TRENZ 2017 ........................................................................................ 3 NZ’s largest annual tourism business event ........................................................... 3 Sponsored accommodation .................................................................................. 3 Dress code ........................................................................................................ 3 Wifi…………………………………………………………………………………………………………………………………….4 App…………………………………………………………………………………………………………………………………….4 Media workroom and photos…………………………………………………………………………………………….4 Breakfast Speaker Series..................................................................................... 4 Transport .......................................................................................................... 4 Contacts ............................................................................................................ 4 TRENZ Media Programme ....................................................................................... 5 TRENZ Media Presenters ...................................................................................... 14 TRENZ 2017 Fact Sheet ....................................................................................... 19 Tourism in New Zealand ....................................................................................... 23
3
Welcome to TRENZ 2017
NZ’s largest annual tourism business event
TRENZ is managed by Tourism Industry Aotearoa (TIA), supported by Tourism New
Zealand, Premier Sponsor Air New Zealand, Platinum Sponsor Auckland Airport, Regional
Sponsor Auckland Tourism, Events & Economic Development (ATEED), and Event
Partners AccorHotels, Millennium Hotels & Resorts, Christchurch International Airport
and Tranzit Group.
The host city for TRENZ 2017 is Auckland. The four-day event (9-12 May) is being held
at The Cloud and Shed 10, Queens Wharf, Auckland
.
For information on TRENZ visit www.trenz.co.nz
For information about TIA visit www.tia.org.nz
For information about New Zealand visit www.newzealand.com
For more information about ATEED visit www.aucklandnz.com
Sponsored accommodation
Please note you are responsible for meeting the cost of your hotel meals (except
breakfast), laundry, mini-bar, telephone and internet expenses.
Dress code
Business attire is requested throughout the week, unless indicated otherwise.
Wifi
Access the wifi in the main exhibition halls via your laptop or portable devices.
To access the wifi find the network called ‘TRENZ17’
You will be redirected to a webpage which will ask you to ‘tick’ that you have read
the terms and conditions.
Login with this username and password:
Username: TRENZ17
Password: TRENZ
TRENZ 2017 Media Booklet4
TRENZ App
Download the new TRENZ app to get your personalised appointment schedule, including
the ability to request appointments, a directory and the ability to message delegates. It
also includes an interactive floorplan.
Go to your Apple Store or Google Play Store and download the TRENZ 2017 app or go to
www.trenz.co.nz/trenz-app.
Media Workroom & Photos
The media workroom is located at the rear of The Cloud. This includes
connections for laptops (please bring your own convertor), wifi and several
dedicated TRENZ laptops.
We will publish TRENZ images and presentations on the dedicated TRENZ laptops.
The TRENZ photographer is also available to take specific images – please just
ask and we will arrange this.
Breakfast Speaker Series
Every morning of the official programme, 7.30am – 8.30am, TRENZ presents a line-up of
insightful and thought-provoking speakers in the Breakfast Speaker Series. You are
welcome to attend these sessions, held in the TRENZ Presentation HQ, located on the
upper mezzanine floor of The Cloud. Breakfast will be served.
Transport
Coach transport will be provided by Tranzit at designated times to and from The Cloud
and other function venues. Please see the Media Programme for details. Please note also
that many TRENZ hotels are within easy walking distance of the TRENZ venue.
Contacts
New Zealand media delegates, contact:
Rose Northcott, Communications Specialist, Tourism Industry Aotearoa, mobile +64 27
776 3270, email rose.northcott@tia.org.nz
International media delegates, contact your Tourism New Zealand
representative, or contact:
Claudia Tasker, Events Media Specialist, Tourism New Zealand, mobile +64 21 940689,
email claudia.tasker@tnz.govt.nz
TRENZ 2017 Media Booklet5
TRENZ 2017 Media Programme
The daily TRENZ 2017 Media Programme follows, including media presentations,
appointment times, events and transport timing.
Tuesday 9 May 2017
Registration Collect your TRENZ delegate bag and lanyard from the TRENZ
registration desk located at the front of The Cloud & Shed 10,
Queens Wharf. Bring your ID with you. The registration desk is
open:
Monday 8 May, 10am to 4pm
Tuesday 9 May, 9am to 6pm
Wednesday 10 May, 7am to 4.45pm
Thursday 11 May, 7am to 1.30pm
Friday 12 May, 7am to 6pm
4.45pm Coaches depart from TRENZ hotels to Welcome Function
and Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
5.15pm coach may come to your hotel first.
5.30pm 7.30pm Welcome Function
A relaxed networking event, showcasing delicious New Zealand
food, wine and beer.
Venue: Upper level, Shed 10, Queens Wharf, Auckland
7pm Coaches depart to TRENZ hotels
and
7.30pm
Wednesday 10 May 2017
7am Coaches (first morning departure) from TRENZ hotels to TRENZ
venue.
TRENZ 2017 Media Booklet6
Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
coach may come to your hotel first.
7.30am 8.30am Breakfast Speaker Series
Inside the airport of the future
Airports are experiencing changing demands from travellers,
airlines and local businesses. They are becoming destinations
and multi-function travel hubs in their own right.
Moderator: Chris Roberts, Chief Executive, Tourism Industry
Aotearoa
Panellists:
Justin Watson, Chief Commercial Officer – Aeronautical,
Christchurch International Airport Ltd
Roger Gray, Group General Manager Airports, Air New Zealand
Jason Delamore, General Manager, Marketing & Technology,
Auckland International Airport Ltd
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
8.15am Coaches (second morning departure) depart from TRENZ hotels
to The Cloud.
9am 10.50am Media Programme Presentations
Tourism for tomorrow
Chris Roberts, Chief Executive,
Tourism Industry Aotearoa
The TIA Chief Executive reviews another bumper year in
tourism and outlines the priorities for the coming year,
including the launch of the 2017 Tourism Election Manifesto.
Tourism New Zealand: A new phase
Stephen England-Hall, Chief Executive,
Tourism New Zealand
With a new CE at the helm, and new four-year strategy
directing the organisation, it is busy times for TNZ. The
organisation is sharpening its focus on delivering long-term
value to the industry while working to keep tourism “number
TRENZ 2017 Media Booklet7
one”.
Airport of the future
Adrian Littlewood, Chief Executive, Auckland Airport
Investing to meet future demand and growth.
Helping tourism fly - An update on Air New Zealand’s
growth
Christopher Luxon, Chief Executive Officer,
Air New Zealand
Christopher Luxon will outline Air New Zealand’s strategy for
growth and how the airline is working to ensure this growth
supports a strong and sustainable tourism industry.
Adventure tourism & environmental restoration – a
winning formula
James Fitzgerald, Managing Director,
Rotorua Canopy Tours
Discover how mixing a large scale conservation dream with
adventure tourism has hit the mark with visitors and driven
phenomenal conservation gains in the ancient native forests
outside Rotorua. Rotorua Canopy Tours is the 2016 Air New
Zealand Supreme Tourism Award Winner.
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
10.50am 11.05am Morning Tea
11.10am 1.25pm Scheduled appointments, research and interview time
1.30pm 2.25pm Lunch
2.30pm 4.25pm Scheduled appointments, research and interview time
4.30pm 6.30pm TRENZ Bar
Socialise and enjoy complimentary snacks and drinks.
TRENZ 2017 Media Booklet8
4.45pm Coaches department for TRENZ hotels
And
6.30pm
Thursday 11 May 2017
Coaches (first departure) from TRENZ hotels to TRENZ venue.
7am Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
coach may come to your hotel first.
7.30am 8.30am Breakfast Speaker Series
Authentic & personalised – US luxury travel trends
Insider insight into the valuable US premium traveller.
Moderator: Nancy Trejos, Travel Writer, USA TODAY
Panellists:
Heather Halberstadt, Features Director, Departures, a luxury
lifestyle magazine.
Nadine Jolie Courtney, freelance writer, covering luxury travel,
lifestyle and royalty. A regular contributor to Town & Country,
Vogue and Harper’s Bazaar.
Robert Silk, Airline Editor, Travel Weekly, the largest industry
trade publication in the US.
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
8.15am Coaches (second morning departure) depart from TRENZ hotels
to The Cloud.
9am 10.50am Media Programme Presentations
Christchurch Airport & "South" – unlocking value from
China
Justin Watson, Chief Commercial Officer – Aeronautical
Christchurch International Airport
Targeting, capturing and creating value through the New
Horizons programme and an innovative partnership with
TRENZ 2017 Media Booklet9
Alibaba. Christchurch International Airport’s "South"
programme is unlocking the value from this important market
The Kaikoura effect
Kaikoura – Looking Ahead to New Horizons
Lynette Buurman, Business Manager,
Encounter Kaikoura
Kaikoura, quite literally is a changed environment since the
November 2016 Earthquake but with destruction and loss, new
opportunities arise as the future unfolds.
Intervention in the face of a game changer
Tracy Johnston, General Manager,
Destination Marlborough
How Marlborough has responded in the wake of the Kaikoura
Earthquake which severed the main road for the region’s
largest source of domestic travellers.
New products off the beaten track – under the night sky
Mountain Top Stargazing with Earth & Sky
Margaret Munro, General Manager,
Earth & Sky Stargazing & Observatory Tours
Earth & Sky entered into partnership with Ngai Tahu Tourism in
October 2016, and with support from the Tourism Growth
Partnership Growth are developing an International Astronomy
Centre that will take Lake Tekapo’s astronomy offering to an
exciting new level.
Under the night sky PurePod style
Stephanie Hassall, Chief Executive, PurePods
Immerse yourself in 360 degrees of nature from the luxury of
specially-designed glass eco-cabins, located in secluded and
stunning slices of the beautiful New Zealand landscape.
Waimarino Evening Glow Worm Experiences
Blair Anderson, Director,
Waimarino Glow Worm Kayaking
A 360 degree natural light show
TRENZ 2017 Media Booklet10
From the Ministers
Paula Bennett, Minister of Tourism
Maggie Barry, Minister of Conservation
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
10.50am 11.05am Morning Tea
11.10am 12.45pm Scheduled appointments, research and interview time
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
1pm 4.45pm TRENZ Media Activity Afternoon
Please go to the TRENZ registration desk at 12.50pm to meet
your group and depart for your TRENZ media activity afternoon
tour.
Please wear warm clothing and comfortable shoes.
Lunch will be provided.
You will be returned to your TRENZ hotel at 4.45pm.
Please note the TRENZ venue will be closed on Thursday
afternoon, 11 May.
5.45pm Coaches will collect you from your hotel to take you to the
TRENZ Media Function.
Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
coach may come to your hotel first.
6.30pm 9.30pm TRENZ Media Function
Hosted by Tourism Industry Aotearoa and Auckland War
Memorial Museum
This exclusive event at Auckland War Memorial Museum will
TRENZ 2017 Media Booklet11
start with an interactive cultural experience. Later in the
evening you will be joined by TRENZ Partners for delicious New
Zealand food and beverages.
Venue: Auckland War Memorial Museum
Coaches will depart the Museum for TRENZ hotels at 9.30pm
Friday 12 May 2017
7am Coaches (first departure) from TRENZ hotels to TRENZ venue.
Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
coach may come to your hotel first.
7.30am 8.30am Breakfast Speaker Series
Adapting to meet changing needs – where are the
opportunities for growth?
Hear the views of Buyers from the UK, Americas and the
Philippines, three markets that offer growth opportunities for
New Zealand tourism.
Moderator: Chris Roberts, Chief Executive, TIA
Panellists:
Emma Hudson, Global Marketing Director, STA Travel Global
UK
Azlan Nasir, General Manager, Swire Travel Philippines Inc
Bjoern Spreitzer, General Manager, Americas & Europe,
Tourism New Zealand
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
8.15am Coaches (second morning departure) depart from TRENZ hotels
to The Cloud.
TRENZ 2017 Media Booklet12
9am 10.15am Media Programme Presentations
Auckland beyond 2021
Brett O’Riley, Chief Executive, Auckland Tourism, Events
and Economic Development
A new vision for sustainable tourism.
New Zealand Tourism Forecasts 2017-2023
Michael Bird, General Manager, Evidence, Monitoring and
Governance, Ministry of Business, Innovation &
Employment
Each year MBIE produces the tourism forecasts – a report that
informs and supports planning and investment decisions in the
tourism industry. The forecasts are based on econometric
modelling, current trends and best available forecasts of
international factors and have been developed with input from
members of the tourism industry. MBIE will present their latest
forecasts (2017- 2023) for the first time at TRENZ 2017.
TRENZ 2018 Announcement
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
10.50am 11.05am Morning Tea
11.10am 1.25pm Scheduled appointments, research and interview time
1.30pm 2.25pm Lunch
2.30pm 4.25pm Scheduled appointments, research and interview time
Venue: TRENZ Presentation HQ, Mezzanine Floor, The Cloud
4.40pm Coaches depart to TRENZ hotels
7.15pm Coaches collect delegates from TRENZ hotels for the TRENZ
Farewell Function.
and
TRENZ 2017 Media Booklet13
7.45pm Note: Coaches can be up to 10 minutes late as they circuit all
TRENZ hotels. However, please be in the lobby on time as the
coach may come to your hotel first.
7pm Midnight TRENZ Farewell Function
Venue: SKYCITY
10.30pm 12.30am Coaches depart to TRENZ hotels
Coaches will depart continually from SKYCITY to TRENZ hotels
from 10.30pm (Friday 12 May) to 12.30am (Saturday 13 May).
TRENZ 2017 Media Booklet14 TRENZ Media Presenters Wednesday, 10 May Chris Roberts Chief Executive Tourism Industry Aotearoa (TIA) Chris Roberts joined TIA as Chief Executive in July 2014. TIA is the only independent association that represents all sectors of New Zealand's large and diverse tourism industry. Previously Chris was a General Manager at Tourism New Zealand, with responsibility for government and stakeholder relations. Chris began his working life as a radio journalist. Stephen England-Hall Chief Executive Tourism New Zealand Stephen England-Hall joined Tourism New Zealand as Chief Executive on 3 April 2017. Before joining TNZ, Stephen was Chief Executive of Loyalty New Zealand, the company behind New Zealand’s customer loyalty and data coalition, Fly Buys, and the analytics business LAB360. Stephen has extensive international experience working as a senior executive of world leading digital marketing, data and technology companies. Now he leads TNZ, the Government agency charged with growing the value of international visitors to New Zealand. Adrian Littlewood Chief Executive Auckland Airport Adrian Littlewood was appointed Auckland Airport’s chief executive in 2012. He leads the senior management team and is responsible for setting the strategic direction and working with the Board to drive travel, trade and tourism growth. During his time as the Company’s general manager retail & commercial, Adrian led strong growth and development of non-aeronautical revenue lines. TRENZ 2017 Media Booklet
15 Christopher Luxon Chief Executive Officer Air New Zealand Christopher Luxon has been Chief Executive Officer at Air New Zealand since the beginning of 2013, having previously held the role of Group General Manager International Airline for almost two years. Under his leadership the company has a bold strategic vision to supercharge New Zealand’s success socially, environmentally and economically – which is underpinned by the knowledge that Air New Zealand’s future success is inextricably linked to the success of New Zealand as a country. James Fitzgerald Managing Director Rotorua Canopy Tours James Fitzgerald is the Managing Director and founder of Rotorua Canopy Tours – the 2016 Supreme Award Winner at the New Zealand Tourism Awards. Rotorua Canopy Tours mixes adventure and environmental restoration into a unique, high value visitor experience that has attracted over 100,000 customers since the company opened in late 2012. James has been involved in tourism ever since starting out as a 20 year old tourist bus driver/guide in the South Island. Thursday, 11 May Justin Watson Chief Commercial Officer – Aeronautical Christchurch International Airport Justin Watson is responsible for leading Christchurch International Airport's airline development, passenger attraction and commercial strategies. Prior to joining the airport, Justin was the Director of Trade, PR & Major Events at Tourism New Zealand. Justin held a number of significant marketing leadership roles and has industry experience across FMCG, retail, tourism and government. TRENZ 2017 Media Booklet
16 Lynette Buurman Business Manager Encounter Kaikoura Lynette Buurman is co-owner of the eco-tour operation known as Encounter Kaikoura. The business commenced 26 years ago and has continued to expand. It is now the second largest tourism operator in Kaikoura employing up to 50 staff each high season. The combination of marine life and inspiring coastal landscapes continue to compel visitors from all over the world to visit and enjoy this special place. Tracy Johnston General Manager Destination Marlborough Tracy Johnston is the General Manager of Destination Marlborough and has led the organisation marketing Marlborough as a visitor destination for the past eight years. Margaret Munro General Manager Earth & Sky Margaret Munro started with Earth & Sky, a small astro- tourism company based in Lake Tekapo, in 2008. During this time she has seen the attraction of stargazing flourish. Earth & Sky entered into partnership with Ngai Tahu Tourism in October 2016. Together and with support from the Tourism Growth Partnership they are developing an exciting new International Astronomy Centre on the shores of Lake Tekapo. Stephanie Hassall Chief Executive PurePods Ltd Stephanie Hassall is the Chief Executive of PurePods Ltd, and is passionate about providing visitors with the opportunity to experience New Zealand’s beautiful landscape from the luxury of a glass eco-cabin. Stephanie has been involved in several successful start-up businesses in the past, showing a real knack for systemising fast growth businesses so they can scale and grow successfully. TRENZ 2017 Media Booklet
17 Blair Anderson Director Waimarino Glow Worm Kayaking Blair Anderson is a self-taught entrepreneur who began kayaking before he could even walk. Blair’s expertise and life long experience in all disciplines in kayaking in New Zealand has led him to be sought after and consulted on safety around waterways and kayaking activities in New Zealand and overseas. Taking over the family kayaking business in 2003, Blair has grown the Waimarino Group to the internationally renowned kayaking adventure centre it is today. Paula Bennett Minister of Tourism Ranked number two in Cabinet, Paula is the Deputy Prime Minister, Minister of Tourism, Minister for Climate Change Issues, Minister of Police, Minister of State Services, and Minister for Women. Maggie Barry Minister of Conservation Maggie Barry holds three portfolios within Cabinet. She is the Minister of Conservation, Minister for Arts, Culture and Heritage, and Minister for Senior Citizens. Friday, 12 May Brett O’Riley Chief Executive Auckland Tourism, Events & Economic Development Chief Executive Brett O’Riley has held senior management positions for over 20 years, most recently for Ministry of Science and Innovation before being appointed to the ATEED Chief Executive role. His business experience covers a vast array of topics including major change projects and developments in the ICT industry, driving a step change in the performance of the New Zealand science and innovation eco-system, and direct involvement with TRENZ 2017 Media Booklet
18 tourism and major events, both in New Zealand and overseas. Michael Bird General Manager, Evidence, Monitoring & Government Ministry of Business, Innovation & Employment MBIE is responsible for much of New Zealand’s microeconomic and business-related policy and regulation. Michael has oversight of the research, evaluation and analytical functions that support the policy and regulatory processes. He is also responsible for monitoring and performance of the related Crown entities. TRENZ 2017 Media Booklet
19 TRENZ 2017 Fact Sheet Date Tuesday 9 May – Friday 12 May 2017. Location The Cloud & Shed 10, Queens Wharf, Auckland. Managed by TRENZ is brought to you by the Tourism Industry New Zealand Trust and managed by Tourism Industry Aotearoa (TIA). Exhibition size Approximately 6000 square metres. Total expected attendees Around 1200 attendees, including 377 international and New Zealand Buyers from 29 markets, 300 New Zealand Sellers, approximately 40 international and domestic media, plus sponsors, VIPs, the host region and the TIA management team. What is TRENZ? TRENZ is the most significant international business-to-business travel and trade event on the New Zealand tourism industry calendar. TRENZ is attended by the most influential international and New Zealand travel Buyers in terms of generating visitors to New Zealand and New Zealand’s leading tourism businesses (Sellers) selling products and services to the international visitor market. The Buyers are travelling here to negotiate contracts for the coming year. They come to purchase accommodation, transport and activities at wholesale rates to include in brochures, websites and itineraries for the coming international holiday seasons. They are seeking fresh, innovative tourism products and locations to offer their clients. A stimulating media programme runs parallel to the business event for international and domestic media. TRENZ 2017 Media Booklet
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Why have TRENZ?
TRENZ gives international and New Zealand travel Buyers the opportunity to
meet with New Zealand’s top tourism operators under one roof and learn about
their products and services.
Over four days of focused business activity travel buyers can view the wide range
of visitor experiences New Zealand offers, and negotiate contracts with motivated
sellers.
TRENZ puts New Zealand tourism operators (Sellers) face-to-face with key
international and New Zealand travel buyers. They can strengthen existing
relationships and make new contacts with the goal of securing business for the
coming holiday seasons.
TRENZ is a showcase for Destination New Zealand and the best tourism products
and services our tourism operators have to offer the world – it generates new
business, keeps New Zealand on the international tourism radar and generates
positive media coverage in key visitor markets.
TRENZ highlights the importance of tourism to New Zealand as a creator of
wealth and jobs across the country. Tourism is New Zealand’s largest foreign
exchange earner.
Bringing all the key players together under one roof, TRENZ is the most cost
effective and efficient way for New Zealand tourism operators and international
buyers to do business.
Who attends TRENZ?
New Zealand Sellers
About 300 leading New Zealand tourism businesses (Sellers) are exhibiting at TRENZ
2017:
High quality New Zealand tourism operators targeting the international visitor
market.
Large and small operators, both established and those new to the international
market.
A diverse range of New Zealand tourism products on offer – everything from cycle
packages and fishing safaris to five-star hotels and star gazing experiences.
International buyers
Around 377 Buyers from 29 countries from around the world. These include New
Zealand’s largest visitor markets such as Australia, China, USA, UK and Japan,
and also developing markets like Argentina and India.
TRENZ 2017 Media Booklet21
Personally invited to TRENZ, these international buyers send the most business
our way!
TRENZ attracts wholesale, corporate and retail travel buyers looking for tourism
products and services to appeal to free, independent travellers (FITs), special
interest, tours, and conference and incentive organisers.
Media
International and domestic media representing a wide range of media outlets,
including consumer, trade and business media, print, TV, radio, online.
Other
Government ministers
TRENZ partners
Industry influencers, investors and business leaders
Local government representatives
What’s new at TRENZ 2017?
21 New Zealand tourism businesses will be attending TRENZ as first-time
exhibitors.
Around 75 new products will be on show at TRENZ 2017, including a world first
extreme adventure activity, operators taking visitors off the beaten track and an
upscale hotel returning to Christchurch.
Add depth to your TRENZ experience through use of social media and mobile
technology, including:
o Twitter - @tourismaotearoa, #TRENZ2017
o Facebook – www.facebook.com/TRENZ.nz
Opportunities to hear from the experts:
o The Breakfast Speaker Series offers insights into current tourism trends
o Informative media briefings from industry leaders
Exciting networking functions:
o The Welcome Function, 9 May, 5.30pm – 7.30pm, upper level of Shed 10:
a relaxed networking event, this two hour cocktail reception will showcase
TRENZ 2017 Media Booklet22
the unique character of New Zealand cuisine, wine and beer, including a
selection of local Auckland produce.
o Media Function, 11 May, 6.30pm – 9.30pm, Auckland War Memorial
Museum: An exclusive event for TRENZ Media and partners.
o Farewell Function, 12 May, 7.30pm – 12.30am (13 May): SKYCITY
Auckland Convention Centre, Level 4: Hosted by SKYCITY, enjoy cuisine
from Federal Street, the high life of the Casino while listening to fabulous
New Zealand entertainment and sampling delicious New Zealand wine and
beer.
The opportunity to experience Auckland attractions during the exclusive Media
Activity Afternoon, Thursday 11 May.
The value of TRENZ
TRENZ plays an important role in the marketing and growth of New Zealand’s
valuable tourism industry.
Buyers tell us that TRENZ is the most important New Zealand tourism product
purchasing activity they undertake.
Sellers continue to generate new business out of TRENZ three years after each
annual event.
What is the format?
TRENZ is a business-to-business event with a sophisticated, electronic appointment
system that enables around 15,000, 15 minute Buyer and Seller appointments to be
booked before and throughout the event. Media and Sellers also schedule appointments
with each other.
The TRENZ programme features a range of networking functions.
How long has it been going?
TRENZ has operated since the early 1960s and has been held annually in its current
format since 1994.
Can anyone attend TRENZ?
No, TRENZ is an invitation-only international trade event. Entry is only open to pre-
registered and approved international buyers and Sellers and invited media.
TRENZ 2017 Media Booklet23
Tourism in New Zealand
Tourism is a vital contributor to New Zealand’s economy and way of life. The benefits it
delivers are immense, spanning social and cultural elements as well as supporting
regional economies throughout the country and sustaining jobs in communities that may
not exist without a vibrant visitor industry:
Tourism is a vital contributor to New Zealand’s economic and social wellbeing,
generating wealth and support jobs in communities around the country.
Tourism is New Zealand's largest export earner.
Tourism and its contribution is felt at national, regional and local levels
throughout the New Zealand economy.
As well as visitor expenditure, visitors contribute income to the Government
through GST, the border levy, petrol tax and the income taxes paid by the
188,000 people directly employed in tourism, and the company taxes paid by the
thousands of businesses servicing visitors.
The industry’s Tourism 2025 growth framework has a goal of growing total
tourism revenue to $41 billion a year by 2025.
The figures*
Total tourism expenditure reached $34.7 billion in the year ended March 2016, up
12.2% on the previous year.
International tourism expenditure reached $14.5 billion (YE March 16), up 19.6%
on the previous year.
Tourism is New Zealand's biggest export industry, contributing 20.7% of New
Zealand's foreign exchange earnings.
International visitors are delivering $40 million in foreign exchange to the New
Zealand economy each day of the year – one in five export dollars. Domestic
tourism contributes another $55 million in economic activity every day.
Tourism generated a direct contribution to GDP of $12.9 billion, or 5.6% of GDP
(compared with $10.6 billion - 4.9% of GDP in YE March 15).
The indirect value-added of industries supporting tourism generates an additional
$9.8 billion for tourism - 4.3% of GDP.
332,322 people are directly and indirectly employed in tourism in New Zealand -
better than 1 in 8 jobs.
The Government’s collection of GST from international visitors increased to $1.1
billion (YE March 16), a 20.4% increase on the previous year. When GST paid by
domestic travellers is included, the total GST take from annual tourism spending
has risen to $2.8 billion.
International students studying in New Zealand for less than 12 months
generated $2.7 billion in earnings in the YE March 2016, an increase of 8.6% on
the previous year.
The tourism industry is made up of a wide range of businesses, from large corporations
such as Air New Zealand and international hotel chains to rental vehicle operators,
TRENZ 2017 Media Booklet24 inbound tour operators, holiday parks, adventure operators and museums. The vast majority of tourism businesses are small to medium sized enterprises and many have fewer than five staff. The industry is very diverse, in terms of size, sectors and geographical spread. Tourism 2025 Tourism 2025 – Growing Value Together is a framework to unite New Zealand’s large and diverse tourism industry and ignite strong, aspirational economic growth. Tourism 2025 was launched in March 2014. Its aspirational goal is to contribute $41 billion a year to the New Zealand economy by 2025. The focus is value, rather than visitor numbers. We will grow volume, but we will grow value faster. Tourism 2025 – Two Years On was released in May 2016 by Tourism Industry Aotearoa, highlighting the progress the industry has made over the past two years, current issues and opportunities, and priority actions for the next two years. Visit the Tourism 2025 website www.tourism2025.org.nz for more information and check out the blog to see examples of Tourism 2025 in action. TRENZ 2017 Media Booklet
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