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UC San Diego Electronic Theses and Dissertations

Title
A Geospatial Analysis of Public 4-Year Universities and Open Hookah Bars in the United
States

Permalink
https://escholarship.org/uc/item/62114083

Author
Carrillo, Angelina Salina

Publication Date
2020

Peer reviewed|Thesis/dissertation

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UC San Diego UC San Diego Electronic Theses and Dissertations - eScholarship
UNIVERSITY OF CALIFORNIA SAN DIEGO

A Geospatial Analysis of Public 4-Year Universities and Open Hookah Bars in the United States

      A thesis submitted in partial satisfaction of the requirements for the Master’s degree

                                                in

                                          Public Health

                                               by

                                        Angelina Carrillo

Committee in charge:

      Professor Yuyan Shi, Chair

      Professor Jesse Nodora

      Professor Shu-Hong Zhu

                                              2020

                                                i
UC San Diego UC San Diego Electronic Theses and Dissertations - eScholarship
Copyright

Angelina Carrillo, 2020

  All rights reserved.

           ii
The thesis of Angelina Carrillo is approved, and it is acceptable in

    quality and form for publication on microfilm and electronically:

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

                                                                     Chair

                   University of California San Diego

                                   2020

                                    iii
DEDICATION

To my family:

        You gave so much to ensure that I made it this far in my education. The master’s degree

that I will receive after submitting this thesis is not just for me- it is for all of you. I would have

not been able to do this without your support. I love you.

To my friends:

        You were a lifeline to me during my higher education. Your support has been invaluable

to me. I love you.

                                                   iv
TABLE OF CONTENTS

Signature Page............................................................................................................................... iii

Dedication ………….…................................................................................................................ iv

Table of Contents............................................................................................................................ v

List of Figures and Tables..............................................................................................................vi

Acknowledgements .......................................................................................................................vii

Abstract of the Thesis...................................................................................................................viii

Background..................................................................................................................................... 1

Methods …………………………………………...……............................................................... 5

Results........................................................................................................................................... 13

Discussion......................................................................................................................................16

Conclusion.....................................................................................................................................19

References..................................................................................................................................... 20

                                                                         v
LIST OF TABLES AND FIGURES

Figure 1: A model of the typical device used to consume hookah................................................. 2

Table 1: The number of hookah bars within a 5-mile buffer radius placed around the center of
each public 4-year university in the sample.................................................................................... 9

Figure 2: A Sample Reduction Model for Open Hookah Bars in the US …….............................. 7

Figure 3: Geocoded Public 4-Year Universities and Hookah Bars Verified to be Open via Recent
Business Reviews on Yelp or Google Reviews……………………………………….……....... 10

Table 2: Proportion of selected public US universities (N=596) with at least one open hookah bar
within 5 miles of the center of their campus..................................................................................11

Table 3: Demographics of public 4-year universities in the US (N=748) that collected
information on university enrollment size, university urbanicity, student poverty rates, and
student ethnicities……………………………………………….................................................. 12

Table 4: Open US hookah bars (N=1653) verified using recent reviews on Yelp and Google
Reviews..........................................................................................................................................13

Table 5: Multivariable regression results for nearby open hookah bars within a 1-5-mile buffer of
the center of each selected public 4-year university. Buffer increments from 1-5 miles were
placed starting at the center of each university in the sample. Predictors considered were total
campus enrollment, university urbanicity, proportion of students living under the poverty line,
and student ethnicities………………………………………………............................................15

                                                                        vi
ACKNOWLEDGEMENTS

       I would like to acknowledge Professors Yuyan Shi, PhD, Jesse Nodora, DrPH, and Shu-

Hong Zhu, PhD for their support as chair and co-chairs of my committee. Through multiple

ideas, drafts, and much teamwork, their guidance has proven to be invaluable.

       I would also like to acknowledge Yiwen Cao, PhD, for her tireless dedication and

patience as I learned how to conduct research over the last two years. Her guidance in teaching

me how to conduct statistical and geospatial analysis has helped me immensely and will continue

to help me in my career.

       Lastly, I would like to express my sincerest appreciation to the Tobacco-Related Disease

Research Program, who granted me a Student Supplement Award that funded the research I did

for my thesis. I am so humbled to have had this opportunity to do tobacco related research and

put my research into practice as a public health professional.

                                                vii
ABSTRACT OF THE THESIS

                               A Geospatial Analysis of Public
                           4-Year Universities and Open Hookah Bars
                                      in the United States

                                                by

                                        Angelina Carrillo

                                     Master of Public Health

                            University of California San Diego, 2020

                                   Professor Yuyan Shi, Chair

       Online and in person, hookah use is promoted as a safer alternative to traditional methods

of tobacco consumption. Hookah bars promote themselves as businesses with novel flavors and

opportunities for social connection. Young people are particularly likely to be enticed by

continual exposure to hookah bars. In a sample of all the public 4-year universities in the United

States, open hookah bars most commonly settled near campuses that had a high proportion of

students living under the poverty line or students of color. Additionally, open hookah bars near

universities were more likely to promote lower prices, making their business accessible to young

                                               viii
people. The ways in which hookah bars are promoting themselves near universities is

particularly concerning.

                                              ix
Background

       In the United States (US) novel tobacco devices have remained popular among young

adults, despite their general knowledge of the hazardous effects of tobacco use (Primack et al.,

2013). Smoking hookah has remained novel to young people in the US despite its historic and

cultural popularity in countries in the Middle East that dates as far back as the 15th century

(Blachman-Braun, Del Mazo-Rodríguez, López-Sámano, & Buendía-Roldán, 2014). This is

perhaps because of the unique, and perhaps sophisticated appearance of hookah smoking

devices, which typically contain a water bowl at the base, an elongated body for smoke to filter

through water from the base, a head where heated coals and flavors are placed, and an extendable

hose with a mouthpiece that is shared between individuals participating in the same hookah

session (Figure 1).

Figure 1: A model of the typical device used to consume hookah. Retrieved from CDC

                                                 1
In an assessment of US university students, about 1/3 of students reported that they have

used hookah before, making hookah use the second most popular method of tobacco

consumption besides cigarettes (Primack et al., 2013). Although the FDA has banned other types

of flavored tobacco in the past, this has not been the case with hookah (Quinn, 2009). In a

national survey of college students, 95% of those who identified as hookah smokers were

undergraduate students (Kassem et al., 2015). Another survey showed that young adults’

perception of harm regarding hookah is very misconstrued (Akl et al., 2015; Creamer et al.,

2016)- with about 30% of students believing hookah does not contain tobacco or nicotine

(Creamer et al., 2016). Lax age restrictions may also contribute to the popularity of hookah bars

among young adults (Primack et al., 2012), indicating that more surveillance may be needed at

hookah establishments.

       Despite the perception of hookah as a safer alternative than tobacco products, research

has shown that smoking hookah can result in the uptake of 50-100 times more smoke and

carcinogens than cigarettes would (Primack et al., 2012). Hookah use can lead to a myriad of

health problems including pulmonary injuries, cancer, communicable diseases, and even

dependence (Knishkowy & Amitai, 2005). Despite the inherent riskiness of hookah use, it

continues to be promoted as less harmful than cigarettes (Asfar et al., 2019; Colditz, Chu,

Switzer, Pelechrinis, & Primack, 2018; Grant & O’Mahoney, 2016; Frederick R. Kates et al.,

2016; Frederick Richard Kates, Salloum, & Byrd, 2015; Primack et al., 2012). This façade

continues because of the way in which hookah bars promote themselves. For instance, it is not

uncommon for hookah establishments to neglect to include the word tobacco (Asfar et al., 2019;

Primack et al., 2012) in their menus and websites. They also offer supposedly natural, appealing

flavors (Asfar et al., 2019; Primack et al., 2012) and opportunities for social connection (Allem,

                                                 2
Chu, Cruz, & Unger, 2017; Chen, Zhu, & Conway, 2015; Frederick Richard Kates et al., 2015;

Primack et al., 2012), which further entices young adults.

       Just like how cigarette companies are always targeting younger users, it seems that

hookah establishments are using similar tactics. Hookah bars in the US strategically settle near

locations where young people congregate- like universities. They seem to settle in these areas to

become a social outlet and stress reliever for young adults (Frederick R. Kates et al., 2016;

Frederick Richard Kates et al., 2015). The literature shows that campuses with characteristics

such as a high rate of full time student enrollees are more likely to have hookah bars near their

campuses (Frederick R. Kates et al., 2016). Some research shows that campuses with smoke free

policies were less likely to have hookah bars within their proximity (Frederick R. Kates et al.,

2016), indicating that social norms against hookah may have an impact on whether new hookah

businesses open near universities. Allowing for hookah establishments to continue their

deceptive marketing toward young adults will lead to serious public health implications. To curb

the incidence of tobacco related disease in young people, it is clear that a public policy

intervention like graphic warning labels are needed.

       To date, geospatial analyses pertaining to the proximity of hookah bars to public 4-year

universities in the US has not included the ethnic composition, poverty rates, or urbanicity of

campuses as predictors of nearby hookah bars. The primary aim of this thesis project is to

conduct geospatial analyses to understand the multivariable factors that make hookah

establishments more likely to settle near US universities. In my analyses, I considered university

student demographics such as ethnicity and poverty level, campus urbanicity, and campus

enrollment size. I hypothesized that all of these variables will be significant predictors of nearby

open hookah bars, with highly diverse and urbanized campuses having an even stronger

                                                 3
likelihood of nearby open hookah bars. This project contributes to existing literature by

analyzing whether social determinants of health like student ethnicity and socioeconomic status

are factors that hookah establishments consider when choosing where they will get the most

business.

                                                4
Methods

Data Sources

       In September 2018, crowdsourcing was used to collect data on all US businesses on Yelp

that mentioned the word hookah. Variables in the dataset included: business name, business type

(hookah caterer, hookah bar/lounge, bar, restaurant, or smoke shop), operation status, price range

(less than $10– greater than $62), number of Yelp reviews, and business ratings on a scale of one

to five stars. Among these data, the average number of Yelp reviews was 70, and the average

Yelp rating was four out of five stars. This dataset contained N=5244 entries. After data cleaning

to verify that hookah bars in the dataset were truly open hookah businesses, 1653 open hookah

samples remained in the sample. In this project, hookah bars were defined as any business with a

location specifically allocated for the consumption of hookah (also known as shisha, narghile, or

waterpipe tobacco smoking). National College Education Statistics on public US universities

were also collected and filtered, resulting in a final university sample of 748 universities.

        Data cleaning of hookah bar data was done in two rounds- first by hand, and then again

in the Statistical Analysis Software R Version 3.6.0. 5151 businesses were listed as hookah bars

before data cleaning. Further cleaning was done to determine whether each business labeled as a

hookah bar was truly an open hookah business.

       To determine whether a location was truly a hookah bar, I navigated each Yelp business

link in the dataset verify whether there were for reviews about smoking hookah at the business.

If at least one review in the last three months expressed sentiment about hookah, the business

was determined to be an open hookah bar. If there were no recent reviews on Yelp, the business

address was used to conduct a search on Google Maps Reviews. If the search showed that the

business was still functioning either through the presence of reviews or the business being

                                                  5
marked as open, the business was deemed a true, open hookah bar. If business type could not be

verified over Yelp or Google Maps, phone calls were utilized to verify the operation status of the

business. If the phone call was answered, the business was verified as an open hookah bar.

       By these methods, 2509 businesses were excluded for being other business types. Of the

remaining 2642 hookah bars, 774 were excluded because they were no longer in operation. The

final hand coded sample consisted of 1917 hookah bars in the United States. To further refine the

sample cleaned by hand, I conducted data cleaning using the statistical analysis software,

R Version 3.6.0. This process determined that there were 1653 open hookah bars in the US.

                                                6
7
    Figure 2: A Sample Reduction Model for Open Hookah Bars in the US
Measures

        As a means to identify hookah establishments near universities, I used the Compare

Institutions Tool in the National Center for Education Statistics (NCES) website. To create a

more generalizable dataset, I filtered only for institutions that met a specific criterion. The first

criterion was that campuses identified as 4-year public universities in 2018. This created an

output of 2693 institutions. I chose public universities because they are a more racially/ethnically

diverse and affordable alternative to private universities. Generally private universities charge

higher tuition and may have religious restrictions. Data were also filtered to include campuses

that collected percentages of different student ethnicities. This resulted in a dataset with 789

entries. When I included a filter for universities with documentation of campus enrollment size

and urbanicity, the sample was reduced to 748 entries. I then filtered by student poverty level,

and the sample remained at 748 data entries. This list was geocoded into the geospatial analysis

software ArcGIS, along with the list of open hookah bars mentioned above.

                                                   8
Table 1: Demographics of public 4-year universities in the US (N=748) that collected
information on university enrollment size, university urbanicity, student poverty rates, and
student ethnicities

                                  Full Sample (%)
 University Size
 ≥20,000                               19.65
 10,000-19,999                         21.26
 5,000-9,999                           22.46
 1,000-4,999                           31.68
 ≤1,000                                 4.95
 University Characteristics
 Institution Type
     Public, 4-year                     100
 Urbanicity
    City                               47.19
    Suburb                             20.86
    Town                               24.87
    Rural                               7.09

                                               9
10
     Figure 3: Geocoded Public 4-Year Universities and Hookah Bars Verified to be Open via Recent Business
     Reviews on Yelp or Google Reviews
To make proximity analyses possible, 1-5-mile increment buffers were placed around

each university in the dataset. By using the spatial join tool in ArcMap, I was able to get the

specific number of open hookah bars within a five-mile radius of public 4-year universities.

 Table 2: The number of hookah bars within a 1-5-mile buffer radius placed around the center
of each public 4-year university in the sample
           Counts

 Buffer    0        1         2    3            4         5        6   7        8        9        10        11        12        13           14        15    16    17   18

     1     636      70       26    9        NA            3       1    1    NA       2            NA        NA        NA       NA        NA           NA     NA   NA    NA

     2     557      97       40    22       6            12       2    4    2        NA           1         NA        NA       1         NA           NA     NA   2     NA
     3     511      104      48    25       12           13       8    5    6        2            3         1         NA       NA        NA           3      1    1     1
     4     482      106      57    30       10           12       1    4    7        4            2         4         2        1         2            1      2    1     NA
                                                                  1
     5     463      95       67    33       18           14       8    4    4        7            5         1         NA       4         NA           3      2    4     1

            Counts
  Buffer       19       21    22       23           24        27       28       30           31        32        33        35        39           41        43    51    68
      1     NA      NA        NA    NA              NA        NA       NA   NA           NA           NA         NA        NA        NA           NA        NA    NA    NA
      2     NA      1         NA    NA              NA        NA       1    NA           NA           NA         NA        NA        NA           NA        NA    NA    NA
      3     NA      NA        NA    NA              NA        NA       NA   NA           NA           NA         NA        NA        NA           NA        NA    NA    NA
      4     1       NA        2     2               2         NA       NA   1            1            1          NA        NA        NA           NA        NA    1     NA
      5     NA      3         2     1               1         2        NA   NA           NA           NA         1         1         1            1         NA    NA    NA

Entries marked as NA are instances where the specific number of hookah bars within said buffer
was not applicable.

Statistical Analysis

           The hookah bar counts within in each buffer (1-5-mile radius around the center of each

campus) was tracked and saved as an outcome measure in multivariable regression analyses.

Because the number of open hookah bars in the different buffers had such a large range (from

zero-51), I converted hookah bar counts into a binary variable (Table 2).

                                                                                    11
Table 3: Proportion of selected public US universities (N=596) with at least one open hookah
bar within a buffer distance of 5 miles from the center of their campus

                          Universities with an
 Buffer Distance          Open Hookah Bar in its
 (in miles)               Buffer Zone (N, %)
 1                        112 (15.0%)
 2                        185 (24.9%)
 3                        223 (30.4%)
 4                        241 (33.3%)
 5                        250 (35.1%)

       The variable for university urbanization level was also recoded from the four original

categories (with three sublevels each) into four umbrella categories: city, suburb, rural, and

remote. Descriptive statistics were conducted to understand the characteristics of the NCES

dataset and the open hookah bar dataset.

       The binary hookah count variable was used as an outcome measure in multivariable

regression analyses. The following university characteristics were considered as predictors: total

university enrollment, urbanicity, proportion of students in poverty, and proportion of ethnic

minority identities. All analyses were conducted in R Version 3.6.0 with the data cleaning

package “dplyr,” as well as with base R.

                                                12
Results

Descriptive Statistics

       Among these data, a majority of university campuses were of large enrollment and in

highly urbanized areas. Among the sample of open hookah bars near these universities, prices on

average were very low. Descriptive statistics for the proportion of universities with at least one

hookah bar within a one to five-mile buffer showed that 35% of public, 4-year universities in the

US have at least one hookah bar in their proximity. A majority of campuses with an open hookah

bar within the proximity were in urbanized areas such as cities or suburbs (32.8%). In addition,

hookah bars within proximity of universities in the sample had an average price range of $11-30

(Table 4).

Table 4: Open US hookah bars (N=1653) verified using recent reviews on Yelp and Google
Reviews

                                    Full Sample (%)
 Business Type
   Hookah Bar                             100
 Operation Status
   Open                                   100
 Price Range
    $≤10                                  21.6
    $11-30                                75.5
    $31-60                                 1.9
    $≥61                                   0.6

                                                 13
Ninety-six percent of universities within five miles of an open hookah bar had Pell Grant

recipients. The percentages of student ethnicities varied by each campus. Upon geocoding all

open hookah bars in the US and the sample of public four-year universities, a clear pattern was

visible. Hookah bars were clustered around universities across the US, especially near

universities in highly urbanized locations like Los Angeles, San Francisco, and San Diego.

Multivariable Regression Analyses

       In multivariable regression analyses for each buffer around universities in the sample, all

models showed that university enrollment of 1,000–9,999 (p < 0.01) or ≥ 20,000 students (p <

0.05) were significant predictors of open hookah bars within the 1-5-mile buffer proximity

(Table 4). The degree of urbanization of each university was also a significant predictor of

nearby open hookah bars; especially in suburbs (p < 0.001) or towns (p < 0.05). The percentage

of students at each university receiving the Pell Grant, a marker of student poverty level, was

also a predictor of nearby, open hookah bars (p
Table 5: Multivariable regression results for nearby open hookah bars within a 1-5-mile
buffer of the center of each selected public 4-year university. Buffer increments from 1-5
miles were placed starting at the center of each university in the sample. Predictors considered
were total campus enrollment, university urbanicity, proportion of students living under the
poverty line, and student ethnicities.
Open Hookah Bar Counts ~ Institution Size (ref: 10,000 students) + Urbanization Level (ref:
City)+ Percent of students in poverty + Percent American Indian or Alaska Native Students +
Percent Native Hawaiian or Pacific Islander Students + Percent Asian +
Percent Black or African American Students + Percent Hispanic or Latino Students +
Percent White Students, family = binomial, data = buffer model (1, 2, 3, 4, or 5 mile)
                          Model 1            Model 2             Model 3        Model 4        Model 5
                        OR (95% CI)        OR (95% CI)         OR (95% CI)    OR (95% CI)    OR (95% CI)
   Total Enrollment
   10,000-19,999 (reference)
   ≤1,000              0.91 (0.22-3.04)     0.71 (0.23-         0.84 (0.29-    0.56 (0.19-    0.60 (0.22-
                                               1.98)                2.23)         1.51)          1.58)
   1,000 - 4,999          0.20 (0.08-       0.38 (0.20-         0.42 (0.24-    0.39 (0.22-    0.43 (0.25-
                            0.47)**           0.68)*               0.74)*        0.68)**        0.73)*
   5,000 - 9,999          0.44 (0.20-       0.48 (0.26-         0.58 (0.33-    0.56 (0.33-    0.54 (0.32-
                             0.90) .           0.84).              0.98).         0.96).         0.91).
   ≥20,000                2.23 (1.26-       2.03 (1.22-         2.37 (1.42-    1.98 (1.17-    1.78 (1.05-
                             4.01)*           3.40)*              4.00)**         3.37).         3.05).
   Locale
   City (reference)
   Suburb                 0.25 (0.12-       0.37 (0.22-         0.37 (0.23-    0.39 (0.25-    0.47 (0.30-
                            0.47)**           0.60)**             0.57)**        0.60)**        0.72)**
   Town                   0.38 (0.17-       0.20 (0.10-         0.14 (0.07-    0.11 (0.06-    0.10 (0.05-
                             0.81).           0.37)**             0.26)**        0.21)**        0.18)**
   Rural                  0.00 (0.00-       0.00 (0.00-         0.00 (0.00-    0.07 (0.01-    0.06 (0.01-
                           4.26x104)           0.00)               0.00)         0.27)**        0.23)**
   Poverty Rate
   Percent Pell           0.97 (0.95-       0.98 (0.96-         0.98 (0.96-    0.97 (0.95-    0.97 (0.96-
   Grant Recipients         0.99)**           0.99)**             0.99)*         0.98)**        0.99)**
   Student Population
   Ethnicity
   Hispanic/ Latino       1.00 (0.97-       1.01 (0.98-         1.01 (0.99-    1.01 (0.99-    1.01 (0.99-
                             1.03)             1.03)               1.03)          1.04)          1.04)
   Hawaiian Native        0.59 (0.23-       1.00 (0.75-         0.99 (0.72-    1.00 (NA-      0.99 (0.70-
   or Pacific                1.00)             1.07)               1.07)          1.08)          1.07)
   Islander
   Asian                   1.02 (0.97-      1.01 (0.97-         1.02 (0.97-    0.99 (0.95-    1.00 (0.96-
                              1.07)            1.06)               1.06)          1.04)          1.05)
   Black or African     1.02 (1.00-1.05)    1.02 (1.00-         1.03 (1.00-    1.03 (1.01-    1.03 (1.01-
   American                                    1.05)               1.05)         1.06)*         1.06)*
   White                  0.99 (0.97-       1.00 (0.98-         1.00 (0.98-    1.00 (0.98-    1.00 (0.98-
                             1.02)             1.02)               1.02)          1.02)          1.02)

Significance Codes: 0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1

                                                          15
Discussion

       Conducting geospatial analyses regarding the proximity of hookah establishments near

US universities is vital in helping the public health sector understand the factors contributing to

novel tobacco use. In this study, I found that campus urbanicity, enrollment size, and the

proportion of students from low income or minority families were all significant predictors of

open hookah bars within a 5-mile radius of universities. My geospatial analyses show that more

than 1/3 of public 4-year universities in the sample have at least one open hookah bar within a

five-mile buffer of their campus. From the literature, I know that tobacco outlets have a history

of settling in areas where they can entice young people to become new users (Abdel Magid et al.,

2020). There is minimal literature focused on the strategic location of hookah bars within the

proximity of where young adults congregate. However, it is likely that the increased interest in

novel tobacco products among young adults is likely to contribute to the growing number of

open hookah bars near college campuses (Abdel Magid et al., 2020).

       Multivariable analyses confirmed that campuses with a higher proportion of students

living in poverty are more likely to have open hookah bars within a 5-mile radius of their

campus. This may indicate that hookah bars are purposely establishing themselves near

populations of low income brackets (Ribisl, Luke, Bohannon, Sorg, & Moreland-Russell, 2017),

which often pertains to university students. A low price range may make hookah bars more

accessible and appealing to their target audience (Fakunle et al., 2016), and could therefore

contribute to an increase in hookah use among young adults.

       The proportion of students of color at public 4-year universities also proved to be a

significant predictor of nearby open hookah bars. This is consistent with past patterns of tobacco

related businesses settling in areas with a high composition of ethnic minorities (Lee et al., 2017;

                                                 16
Ribisl et al., 2017). This is concerning because close proximity may lead to increased exposure

to hookah related marketing and an increased hookah consumption. This is of particular concern

in the US, where people of color who are diagnosed with tobacco related cancers have a much

higher mortality rate than whites (Singh & Jemal, 2017). Results from my multivariable analyses

also show that campuses in areas of higher urbanicity (i.e. suburban or town) were more likely to

have an open hookah bar within a five-mile proximity. This may be because urbanized areas

often are home to young people who embrace novel, social experiences.

       These findings indicate that overall, campuses where the student population is highly

diverse, of low income, or in urbanized areas are more likely to have open hookah bar(s) within a

five-mile radius of their university. Like other novel tobacco devices (e-cigarettes), hookah

smoking is perceived to have a lower potential of causing harm. This can put young people at a

greater risk of different tobacco related cancers and even an increased risk of communicable

disease (Cohn, Ehlke, Cobb, & Soule, 2017). Future research can establish if increased exposure

to hookah advertising without public health counter-marketing results in more young people

becoming hookah users.

       This study has several limitations. First, this was a cross-sectional study, so the results

may not reflect the state of the hookah business at the time this thesis is submitted. Also,

causality cannot be inferred because of the inherent limitations of the study design. Because

information on hookah bars was gathered from a public source, Yelp, it is possible that not all

open hookah bars were included in my analyses. Lastly, because I focused on only a sample of

US universities, the strength of the associations found in this study may actually underestimates.

Finally, my results cannot be generalized to private 4-year universities or universities outside of

the US.

                                                 17
It is important to acknowledge that the demographic and geographic variables determined

to be significant predictors at the university level in this study (minority ethnicity and low

income) were not consistent with similar literature. For instance, in studies of hookah

consumption among college students, high income and white students were almost three times

more likely than low income or minority students to be hookah users (Montgomery et al., 2015,

De Borba-Silva et al., 2013), indicating that the proportion of minority and low income students

at the group level are not typical predictors of nearby hookah establishments. Since the results of

my study are not reflective of the current literature, it is important to consider the possibility that

an ecological fallacy is present. Since the dataset I used from NCES was aggregated at the

university level, it is highly possible that information about many individuals is missing,

resulting in trends at the university level that is not necessarily reflective of campuses in their

entirety. So, although my university level results state that campuses with a high proportion of

low income and minority students are more likely to have hookah bars nearby, this may not

actually be the case because of an ecological fallacy. This is important for readers to consider as

they review this manuscript.

                                                  18
Conclusion

       This study supports my hypothesis that hookah bars are settling in areas where young

people congregate, such as near universities. The fact that these businesses are strategically

settling in close proximity to young and vulnerable populations is a significant public health

concern. Increased exposure to deceptive health claims associated with hookah is likely to entice

young adults at universities to experiment with the drug. Continual hookah use exposes users to

carcinogens and may lead to nicotine dependence and cancers, yet studies have shown that most

hookah menus still don’t include a disclaimer about the inherent risks of hookah use. Further

scrutiny and regulation of where hookah establishments are located is needed.

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