UH, HEATHROW? WE HAVE A PROBLEM - BUILDING A NEW DIGITAL WORKPLACE FROM THE GROUND UP
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
BUILDING A NEW DIGITAL WORKPLACE FROM
THE GROUND UP
NOVEMBER 2019
UH, HEATHROW?
WE HAVE A PROBLEM
BA TOGETHER
O U R A M B I T I O U S N E W P E O P L E S T R AT E G Y
2
OUR VISION
TO BE
THE BEST
AIRLINE IN
THE WORLD
ABOUT
BRITISH
AIRWAYS
100 YEARS OF BRITISH SERVICE TWO DECADES OF TROUBLE
• The most recognised British brand in the world, • Known as a pioneer of air travel, the last 20 years has
born in 1919 been tough
• 45,000 colleagues + 65,000 contractor/agency • However in 2018-19 we have the best customer NPS
workers scores for decades
• 90% without computer access • But colleague NPS has suffered…
4
THE
CHALLENGE
IS REAL
BA’S DIGITAL WORKPLACE HAD …THE BUSINESS RELIES ON ITS OUR PEOPLE STRATEGY IS
BEEN LEFT UNSUPPORTED FOR DIGITAL WORKPLACE, BUT MOST HUGELY AMBITIOUS, BUT WE HAD
OVER FIVE YEARS…
COLLEAGUES STRUGGLED TO NO EFFECTIVE CHANNELS TO
• No one ‘owned’ or cared for it EVEN ACCESS IT! BRING IT TO LIFE
• The technology was out of date – in some cases by • 90% of colleagues don’t have access to a • How can we be the best airline in the world if
15 years computer at work we’re not a leading employer?
• Three legacy intranets, simultaneously growing • Most of those had no company-issued device • It was time to get creative!
and stagnating (and write some serious business cases L)
• BYOD policy, but none of the digital workplace,
• The primary internal channel was a monthly other than email, worked on mobile
printed magazine
5
THE QUICK WIN
THAT’LL NEVER
END
Ongoing
Hypothesis Alpha Beta Live
Iterations
Evaluate Evaluate
6
2024 PLAN:
THE FIRST
TWO YEARS
2019 2020 2021
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
3 legacy intranets One
One
425 Apps One
350 Apps
Print magazine One 325 Apps
launched
in eight Yammer George
Yammer weeks George
Teams
Teams Teams
SharePoint
SharePoint Teams
7
PARTNERS TO
TRUST (FOR THE
LONG RUN)
8
CORE
PRINCIPLES FOR
CHANGE
HUMAN HYPER-PERSONALISATION TRULY MOBILE
• Culture first (BA Together) • We know who you are • Smart devices for everyone
• Building trust in leadership • We know what you like • Built for mobile, not simply responsive
• Safe and social • We know what you need • Seamless handovers
• Celebrating our people
9
S P RI N T TO S TA RT LI N E
108 WEEKS TO
CHANGE THE
(BA) WORLD
Our first business case JUNE DEC ‘18 JAN ‘19
requested funds to give
everyone at BA a smart
‘18
EXPLORING BUSINESS SEAL THE
THE CASE 1 DEAL
device, and procure Unily’s MARKET
services for six years
Further business cases FEB ‘19 MAR ‘19 APR ‘19
cover the next five years of WORK NEW ONE IS
the plan BEGINS STRATEGY LAUNCHED
REVEALED
11ZERO SCROLL
HOMEPAGE
Carousel 1 surfaces
targeted + personalised
content
Carousel 2 surfaces
live operational data,
‘hero’ campaign content
and BA:TV links
12BA:TV
VIDEO LIBRARY
Like YouTube for
BA colleagues
Content lives
on Stream, surfaced
via a Unily site
13SEAMLESS
YAMMER
News and features
include a live Yammer
thread
News is auto-
published to
Yammer at the same
time
14ONE DOWN.
(LITERALLY)
GEORGE TO GO.
Bot 1
Engagement platform
Bot 3
IBM Watson
Bot 2
Bot4
Bot 5
…and 6, 7, 8 +
15WI TH F RI ENDS LI KE GEORGE…
WHO NEEDS AN I NTRANET?
17You can also read
