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Part of student's university
journey from day 1.
Ooh nice little treats Thanks for the free Our ffriends Dig-In are Thank-you Dig-In for Attention all students! We
arrived today. thanks doing the rounds again to the revision pick-me-up. have just had a new delivery
samples you give us from Dig-In. come to
Dig-In -always a wish you all a happy new from Alexandra
Dig-In!- it improves my reception to see what
pleasure!:) year!- grab your free bag! Aberytswyth Halls
welcome! goodies they have in-store...
6 million
samples delivered to our
students across 2020
Boohooman
C CALLING ALL STUDENTS
We've partnered with @diginbox to drop MAN
hoodies off at University Campuses around the
country! January pick
New @boohoo me up from
Thanks for the amazing Fresh hoodie from
For your chance to #WIN a £500 VOUCHER, @diginbox
hoodie on fleek new hoodie @diginbox take a pic in yours and tag us with @boohoo @diginbox
@diginbox Grateful to @diginbox #BoohooOnLock
#BoohooOnLock #MANoftheHalls #BoohooOnLock
#BoohooOnLock #MANofthehalls @boohoo for the free
#MANofthehalls
hoodie in my halls
#BoohooOnLock
Class of 2021. Student stats and insights
New consumers. Influencers. Open-minded.
Most students are 70% find out about 81% of students are
purchasing products new products willing to try new
for the first time after through brands when they
leaving the family recommendations start uni vs only 63%
home. from their friends. once they graduate.
Data driven.
£15.7 billion 85% research
products before
is the yearly spending purchasing and 96%
power students are more likely to
currently have in the UK purchase if they can
sample a product
first.
Student 63% 77% 12%
lifestyle have been
drinking less
alcohol in
are making
healthier
lifestyle
participated
in Veganuary
this year
lockdown choices
80% 65% 86%
buy different exercise on a got involved
household regular basis with Pancake
brands to to keep fit Day
their parents
76% 85% 77% Students
felt more
nervous than
went to
their first
think summer
exams at University
excited to choice should be
start university cancelled
university
36%
A-Level
74%
are happy
80%
fear their
results with their futures have
changed universities been
after the response to negatively
government's the pandemic affected by
new rules Covid
83% 80% 76%
think climate
are unhappy think Boris
with the way Johnson change
the shoud resign should be
government as PM higher up on
have handled the agenda
Covid
78% 54% 71%
Students will vote in
the next
think Labour
would have
are unhappy
the UK has
& Politics general
election
done a
better job
left the EU
VIS.
(Very Important Stats)
80%
use student
61%
opt for
beards vs
discounts no beard
54%
like
pineapple on
68% 56%
their pizza eat cereals prefer sweet
for breakfast to salty
pocorn
68% 60%
prefer smooth
prefer British
to American to crunchy
chocolate peanut butter
How do we know all of this?
Introducing the Dig-In App.
100,000
active student users
Instant data.
Get real time results
from this usually "hard
to reach" generation.
High engagement.
10 million Average response rate
between 3,000-10,000
unique student insights per survey.Dig-In Knows Students. Students Know Dig-In. Together we can make a noise that can't be ignored.
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