USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH

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USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH
USER DOCUMENTATION
      SEO Tools
USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH
Date                    Change
 23.03.2020 First version of the documentation for the plugin version 1.0.

Inhalt
1            Introduction ............................................................................................... 3
2            Installation ................................................................................................. 3
3            Usage........................................................................................................... 4
    3.1   Redirect URLs.............................................................................................................................. 4
    3.2   JSON LD Rich Snippets ................................................................................................................ 5
       3.2.1    Sample code JSON LD ......................................................................................... 6
       3.2.2    Sitelinks Search Box ............................................................................................ 7
       3.2.3    Visibility for search engines................................................................................ 8
    3.3 Produkt Snippets ........................................................................................................................ 9
       3.3.1    Product snippets templates ............................................................................... 9
       3.3.2    Add product snippet ......................................................................................... 10
       3.3.3    Use product snippet ......................................................................................... 13
    3.4 Category snippets ..................................................................................................................... 14
       3.4.1    Category snippets templates ........................................................................... 14
       3.4.2    Add category snippet ........................................................................................ 14
       3.4.3    Use category snippet ........................................................................................ 14
4            Uninstall ................................................................................................... 16
5            Kontakt ..................................................................................................... 17

©2020 ACRIS E-Commerce GmbH                                                                                                  support@acris.at
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USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH
1 Introduction

With this plugin it is possible to make basic SEO settings for your Shopware Shop 6.

The plugin is available in the following version:
1.0.0 for Shopware 6.1.x

2 Installation

The installation takes place via the administration in your Shopware 6.1.x shop.
Select: Settings> System> Plugins> Upload plugin
After the ZIP file has been uploaded, the plugin can be installed and activated
immediately.
The installed plugin is then listed in the list of plugins and can be deactivated there at any
time and deleted if necessary.
After installation, you can go to "SEO Tools" via Settings> Plugins.

The following menu items are in the submenu:
   • SEO redirects
   • Product snippet template
   • Category snippet template
   • JSON LD Rich Snippets

©2020 ACRIS E-Commerce GmbH                                                   support@acris.at
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USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH
3 Usage

3.1 Redirect URLs
With the Redirect URLs tool, redirects can be created. An automatic redirection of a URL
to another URL is referred to as redirect or redirection. The handling is very simple. The
URL to be forwarded is copied into the "Old URL" area and the "Forwarding destination"
is copied with the new URL.
The forwarding can be temporary (status code 302) or permanent (status code 301).
The forwardings created are kept in a list and can be edited or deleted at any time.
(Illustration 1)

Illustration 1

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3.2 JSON LD Rich Snippets
With the JSON LD Rich Snippets, important information is transferred from your shop to
Google. Some of this information is generated automatically from the shop. These are
details about the respective products, such as availability, SKU or price.
Further information, especially about your company, can be entered directly in the SEO
Tools plugin. These are then saved across pages in the source code. (Illustration 2)

Illustration 2

You get the JSON-LD data e.g. about this page:
https://www.google.com/webmasters/markup-helper/u/0/
https://jsonld.com/json-ld-generator/

The best way to check the JSON LD Rich Snippets is to use Google’s structured data test
tool:
https://search.google.com/structured-data/testing-tool/u/0/

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3.2.1 Sample code JSON LD

An example for JSON LD would be this code, which you can of course also adapt and
insert into your SEO Tools plugin.

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ACRIS E-Commerce GmbH",
  "image": "https://www.acris-ecommerce.at/wp-
content/uploads/2015/11/ACRIS_logokl.png",
  "url": "https://www.acris-ecommerce.at/",
  "telephone": "+43 720 303750",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Am Pfenningberg 60",
    "addressLocality": "Linz",
    "postalCode": "4040",
    "addressCountry": "AT"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 48.3234882,
    "longitude": 14.3611753
  },
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "opens": "08:00",
    "closes": "17:00"
  },
  "sameAs": "https://www.facebook.com/your-company"
}

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3.2.2 Sitelinks Search Box

By activating the "Sitelinks Search Box" you give Google the option of displaying your
own search in the search. The "Sitelinks Search Box" is a search box that appears within
a snippet in the Google SERPs. In this way, users can search for content directly in the
search result list on the desired page. (Illustration 3)

Of course, there is no guarantee that Google will also display the search box. You just
create the possibilities. The final decision is always made by Google's algorithm.

Illustration 3 (Quelle https://developers.google.com)

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3.2.3 Visibility for search engines
It is possible to define indexability for individual articles and categories as well as for the
entire shop. The function can be found in the administration of the articles and categories.
The setting for the entire shop is in the "JSON-LD Rich Snippets" area.

The following options are possible using the dropdown menu (Illustration 4):

    •   index, follow (index page, follow links on page)
        Full indexability of the page and the linked pages.
        Does not have to be selected separately, since this is the standard position.

    •   noindex, follow (do not index the page, follow links on the page)
        The page is not included in the Google index. However, the links are followed and
        these pages are indexed.

    •   index, nofollow (index page, do not follow links on the page)
        The page is included in the index. However, the links to it are ignored.

    •   noindex, nofollow (do not index the page, do not follow links on the page)
        Neither the page nor the pages linked to it are included in the index.

Illustration 4

Sitemap:
Unterhalb des Dropdownmenüs lässt sich der Artikel oder die Kategorie auch noch aus
der Sitemap entfernen.

©2020 ACRIS E-Commerce GmbH                                                     support@acris.at
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3.3 Produkt Snippets

3.3.1 Product snippets templates

The product snippet templates are ready-made meta descriptions for title and
description. Title and description are the basis for the search results on Google
These 10 product snippet templates consist of text modules and variables. It is possible
to change the existing snippets (three small dots on the right - edit) and to create new
snippets. (Illustration 5)

Illustration 5

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3.3.2 Add product snippet

With the button "Add snippet" a new snippet can be created. To do this, you select a
variant from the templates in Title and Description from the ready-made snippets and
edit them further. Additional variables and flowing text can be inserted. After saving, the
new snippet is added to the list. (Illustration 6)

Illustration 6

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The finished snippet is then listed and can be edited at any time. (Illustration 7)

Illustration 7

Trenner (Separator):
The text blocks of the pre-made snippets are separated by hyphens. These can be
replaced with special characters using the dropdown menu (select snippet separator).
The special characters can also be copied and pasted individually from the line.
(Illustration 8)

Illustration 8

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Variables:
The following variables are available for the products and can be used both in the title
and in the description. Note that you put appropriate text modules around the variables
to explain them (e.g. euro sign before seoProduct.price etc.).

Shop Variables:

   •   seoProduct.price
       The price of a piece of the product
   •   seoProduct.ean
       EAN (barcode) as a number
   •   seoProduct.productNumber
       The article number
   •   seoProduct.stock
       The stock level of the product
   •   seoProduct.availableStock
       The available quantity of the product
   •   seoProduct.deliveryTime.name
       The delivery time
   •   seoProduct.shippingFree
       "Free shipping" is displayed when activated in the product
   •   seoProduct.name
       The product name
   •   seoProduct.description
       Product description
   •   seoProduct.manufacturer.link
       Link to the manufacturer
   •   seoProduct.manufacturer.name
       Name of the producer
   •   seoProduct.manufacturer.description
       Manufacturer's description
   •   seoProduct.markAsTopseller
       This product is a top seller
   •   seoProduct.keywords
       The keywords defined in the product
   •   seoProduct.isNew
       The product is new

General Variables:

   •   shopDomain
       The Shop Domain
   •   shopName
       Shop name from the master data of the basic setting

©2020 ACRIS E-Commerce GmbH                                              support@acris.at
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3.3.3 Use product snippet
In the product you will find the link SEO Tools in the selection above. This link takes you
to the individual snippet setting. (Illustration 9)

Illustration 9

Now you can choose from the ready-made snippets and even tailor them to the product
by highlighting special features. (Illustration 10)
In this example, a fictitious smartphone is offered and performance data is pointed out.
The finished snippet is quite conspicuously represented in the Google search results.
(Illustration 11)

Illustration 10

Illustration 11

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3.4 Category snippets

3.4.1 Category snippets templates
The creation and configuration of the category snippets templates corresponds to the
process of the product snippets templates (see 3.3.1 Product snippets templates page 8)

3.4.2 Add category snippet
The creation and configuration of the category snippets templates corresponds to the
process of the product snippets templates (see 3.3.1 Adding product snippets page 9)

3.4.3 Use category snippet
In the category you will find the link SEO Tools in the selection above. This link takes you
to the individual snippet setting. (Illustration 12)

Illustration 12

Here the pre-made category snippets can be selected and further processed if necessary.
(Illustration 13)

Illustration 5

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Inheritance:
An important point in the snippets category is activation and inheritance. The snippet is
released for this category. The category also inherits this snippet to all other categories
that are within this category structure. A snippet that is valid for all categories must
therefore be created in the top category level. (Illustration 14)

Illustration 6

Variables:
The following variables are available for the categories.

Kategorie Variablen:

    •   seoCategory.name
        The name of the category
    •   seoCategory.description
        The description of the category
    •   seoCategory.keywords
        The description of the category

Allgemeine Variablen:

    •   shopDomain
        The Shop Domain
    •   shopName
        Shop name from the master data of the basic setting

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4 Uninstall

The plugin can be deactivated, uninstalled and deleted using the Plugin Manager
(Settings> Plugin Manager> Installed).

©2020 ACRIS E-Commerce GmbH                                      support@acris.at
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5 Kontakt

 ACRIS E-Commerce GmbH             support@acris.at          Office: +43 720 303750
   Am Pfenningberg 60                                         Mo-Do 8-17:00 Uhr
    4040 Linz / Austria                                           Fr 8-13:00 Uhr
       www.acris.at

Professionelle E-Commerce Lösungen aus Linz / Österreich
ACRIS beschäftigt eine Reihe von Spezialisten rund um die Bereiche E-Commerce,
Multichannel Vertrieb und Online Marketing. Das Team aus motivierten und
hochqualifizierten Experten konnte sein Fachwissen in über 15jähriger Tätigkeit in
zahlreichen E-Commerce Projekten aufbauen und ständig erweitern.

Shopware ist für ACRIS eine wichtige Ergänzung im Bereich der hochqualitativen Standard
E-Commerce Systeme.

Wenn Sie einen Partner für intelligente, Usability optimierte und prozessgesteuerte E-
Commerce Systeme suchen, dann sind Sie bei ACRIS richtig.

Das Leistungsspektrum von ACRIS
Bei Online Shops steht immer der Kundennutzen und die Usability im Vordergrund. ACRIS
setzt hier auf ganzheitliche E-Commerce Projekte. Bei der Konzeption steht die optimale
Performance einer komplexen Produktvermarktung im Fokus.

Die Erfahrungen des ACRIS Teams
Neben Shopware haben wir auch Erfahrung in der Einbindung zahlreicher Dritt-Systeme
wie Factfinder, Prudsys, Wirecard und verschiedenster Payment Provider.

Die Kompetenzen
Die zertifizierten Projektmanager beherrschen nicht nur den E-Commerce Bereich,
sondern auch die nachgelagerten Prozesse und die Anbindung an Dritt-Systeme wie CRM,
Warenwirtschaft oder Versandsysteme.

Darüber hinaus beherrscht das ACRIS Online Marketing Team die SEO Optimierung von
Online Shops und Webseiten, der Steigerung der Conversion Rate und das Performance
orientierte Marketing.

Referenzen von ACRIS
Unsere Kunden aus den Handelsbereichen B2C / B2B zählen zu den führenden
Unternehmen in deren Branchen und dies sowohl in Österreich als auch in Deutschland
und der Schweiz.

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