USER DOCUMENTATION SEO Tools - ACRIS E-Commerce GmbH
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USER DOCUMENTATION
SEO Tools
Date Change
23.03.2020 First version of the documentation for the plugin version 1.0.
Inhalt
1 Introduction ............................................................................................... 3
2 Installation ................................................................................................. 3
3 Usage........................................................................................................... 4
3.1 Redirect URLs.............................................................................................................................. 4
3.2 JSON LD Rich Snippets ................................................................................................................ 5
3.2.1 Sample code JSON LD ......................................................................................... 6
3.2.2 Sitelinks Search Box ............................................................................................ 7
3.2.3 Visibility for search engines................................................................................ 8
3.3 Produkt Snippets ........................................................................................................................ 9
3.3.1 Product snippets templates ............................................................................... 9
3.3.2 Add product snippet ......................................................................................... 10
3.3.3 Use product snippet ......................................................................................... 13
3.4 Category snippets ..................................................................................................................... 14
3.4.1 Category snippets templates ........................................................................... 14
3.4.2 Add category snippet ........................................................................................ 14
3.4.3 Use category snippet ........................................................................................ 14
4 Uninstall ................................................................................................... 16
5 Kontakt ..................................................................................................... 17
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 2 von 17
1 Introduction
With this plugin it is possible to make basic SEO settings for your Shopware Shop 6.
The plugin is available in the following version:
1.0.0 for Shopware 6.1.x
2 Installation
The installation takes place via the administration in your Shopware 6.1.x shop.
Select: Settings> System> Plugins> Upload plugin
After the ZIP file has been uploaded, the plugin can be installed and activated
immediately.
The installed plugin is then listed in the list of plugins and can be deactivated there at any
time and deleted if necessary.
After installation, you can go to "SEO Tools" via Settings> Plugins.
The following menu items are in the submenu:
• SEO redirects
• Product snippet template
• Category snippet template
• JSON LD Rich Snippets
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 3 von 17
3 Usage
3.1 Redirect URLs
With the Redirect URLs tool, redirects can be created. An automatic redirection of a URL
to another URL is referred to as redirect or redirection. The handling is very simple. The
URL to be forwarded is copied into the "Old URL" area and the "Forwarding destination"
is copied with the new URL.
The forwarding can be temporary (status code 302) or permanent (status code 301).
The forwardings created are kept in a list and can be edited or deleted at any time.
(Illustration 1)
Illustration 1
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 4 von 173.2 JSON LD Rich Snippets
With the JSON LD Rich Snippets, important information is transferred from your shop to
Google. Some of this information is generated automatically from the shop. These are
details about the respective products, such as availability, SKU or price.
Further information, especially about your company, can be entered directly in the SEO
Tools plugin. These are then saved across pages in the source code. (Illustration 2)
Illustration 2
You get the JSON-LD data e.g. about this page:
https://www.google.com/webmasters/markup-helper/u/0/
https://jsonld.com/json-ld-generator/
The best way to check the JSON LD Rich Snippets is to use Google’s structured data test
tool:
https://search.google.com/structured-data/testing-tool/u/0/
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 5 von 173.2.1 Sample code JSON LD
An example for JSON LD would be this code, which you can of course also adapt and
insert into your SEO Tools plugin.
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ACRIS E-Commerce GmbH",
"image": "https://www.acris-ecommerce.at/wp-
content/uploads/2015/11/ACRIS_logokl.png",
"url": "https://www.acris-ecommerce.at/",
"telephone": "+43 720 303750",
"address": {
"@type": "PostalAddress",
"streetAddress": "Am Pfenningberg 60",
"addressLocality": "Linz",
"postalCode": "4040",
"addressCountry": "AT"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 48.3234882,
"longitude": 14.3611753
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "17:00"
},
"sameAs": "https://www.facebook.com/your-company"
}
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 6 von 173.2.2 Sitelinks Search Box
By activating the "Sitelinks Search Box" you give Google the option of displaying your
own search in the search. The "Sitelinks Search Box" is a search box that appears within
a snippet in the Google SERPs. In this way, users can search for content directly in the
search result list on the desired page. (Illustration 3)
Of course, there is no guarantee that Google will also display the search box. You just
create the possibilities. The final decision is always made by Google's algorithm.
Illustration 3 (Quelle https://developers.google.com)
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 7 von 173.2.3 Visibility for search engines
It is possible to define indexability for individual articles and categories as well as for the
entire shop. The function can be found in the administration of the articles and categories.
The setting for the entire shop is in the "JSON-LD Rich Snippets" area.
The following options are possible using the dropdown menu (Illustration 4):
• index, follow (index page, follow links on page)
Full indexability of the page and the linked pages.
Does not have to be selected separately, since this is the standard position.
• noindex, follow (do not index the page, follow links on the page)
The page is not included in the Google index. However, the links are followed and
these pages are indexed.
• index, nofollow (index page, do not follow links on the page)
The page is included in the index. However, the links to it are ignored.
• noindex, nofollow (do not index the page, do not follow links on the page)
Neither the page nor the pages linked to it are included in the index.
Illustration 4
Sitemap:
Unterhalb des Dropdownmenüs lässt sich der Artikel oder die Kategorie auch noch aus
der Sitemap entfernen.
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 8 von 173.3 Produkt Snippets
3.3.1 Product snippets templates
The product snippet templates are ready-made meta descriptions for title and
description. Title and description are the basis for the search results on Google
These 10 product snippet templates consist of text modules and variables. It is possible
to change the existing snippets (three small dots on the right - edit) and to create new
snippets. (Illustration 5)
Illustration 5
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 9 von 173.3.2 Add product snippet
With the button "Add snippet" a new snippet can be created. To do this, you select a
variant from the templates in Title and Description from the ready-made snippets and
edit them further. Additional variables and flowing text can be inserted. After saving, the
new snippet is added to the list. (Illustration 6)
Illustration 6
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 10 von 17The finished snippet is then listed and can be edited at any time. (Illustration 7)
Illustration 7
Trenner (Separator):
The text blocks of the pre-made snippets are separated by hyphens. These can be
replaced with special characters using the dropdown menu (select snippet separator).
The special characters can also be copied and pasted individually from the line.
(Illustration 8)
Illustration 8
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 11 von 17Variables:
The following variables are available for the products and can be used both in the title
and in the description. Note that you put appropriate text modules around the variables
to explain them (e.g. euro sign before seoProduct.price etc.).
Shop Variables:
• seoProduct.price
The price of a piece of the product
• seoProduct.ean
EAN (barcode) as a number
• seoProduct.productNumber
The article number
• seoProduct.stock
The stock level of the product
• seoProduct.availableStock
The available quantity of the product
• seoProduct.deliveryTime.name
The delivery time
• seoProduct.shippingFree
"Free shipping" is displayed when activated in the product
• seoProduct.name
The product name
• seoProduct.description
Product description
• seoProduct.manufacturer.link
Link to the manufacturer
• seoProduct.manufacturer.name
Name of the producer
• seoProduct.manufacturer.description
Manufacturer's description
• seoProduct.markAsTopseller
This product is a top seller
• seoProduct.keywords
The keywords defined in the product
• seoProduct.isNew
The product is new
General Variables:
• shopDomain
The Shop Domain
• shopName
Shop name from the master data of the basic setting
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 12 von 173.3.3 Use product snippet
In the product you will find the link SEO Tools in the selection above. This link takes you
to the individual snippet setting. (Illustration 9)
Illustration 9
Now you can choose from the ready-made snippets and even tailor them to the product
by highlighting special features. (Illustration 10)
In this example, a fictitious smartphone is offered and performance data is pointed out.
The finished snippet is quite conspicuously represented in the Google search results.
(Illustration 11)
Illustration 10
Illustration 11
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 13 von 173.4 Category snippets
3.4.1 Category snippets templates
The creation and configuration of the category snippets templates corresponds to the
process of the product snippets templates (see 3.3.1 Product snippets templates page 8)
3.4.2 Add category snippet
The creation and configuration of the category snippets templates corresponds to the
process of the product snippets templates (see 3.3.1 Adding product snippets page 9)
3.4.3 Use category snippet
In the category you will find the link SEO Tools in the selection above. This link takes you
to the individual snippet setting. (Illustration 12)
Illustration 12
Here the pre-made category snippets can be selected and further processed if necessary.
(Illustration 13)
Illustration 5
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 14 von 17Inheritance:
An important point in the snippets category is activation and inheritance. The snippet is
released for this category. The category also inherits this snippet to all other categories
that are within this category structure. A snippet that is valid for all categories must
therefore be created in the top category level. (Illustration 14)
Illustration 6
Variables:
The following variables are available for the categories.
Kategorie Variablen:
• seoCategory.name
The name of the category
• seoCategory.description
The description of the category
• seoCategory.keywords
The description of the category
Allgemeine Variablen:
• shopDomain
The Shop Domain
• shopName
Shop name from the master data of the basic setting
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 15 von 174 Uninstall
The plugin can be deactivated, uninstalled and deleted using the Plugin Manager
(Settings> Plugin Manager> Installed).
©2020 ACRIS E-Commerce GmbH support@acris.at
Seite 16 von 175 Kontakt
ACRIS E-Commerce GmbH support@acris.at Office: +43 720 303750
Am Pfenningberg 60 Mo-Do 8-17:00 Uhr
4040 Linz / Austria Fr 8-13:00 Uhr
www.acris.at
Professionelle E-Commerce Lösungen aus Linz / Österreich
ACRIS beschäftigt eine Reihe von Spezialisten rund um die Bereiche E-Commerce,
Multichannel Vertrieb und Online Marketing. Das Team aus motivierten und
hochqualifizierten Experten konnte sein Fachwissen in über 15jähriger Tätigkeit in
zahlreichen E-Commerce Projekten aufbauen und ständig erweitern.
Shopware ist für ACRIS eine wichtige Ergänzung im Bereich der hochqualitativen Standard
E-Commerce Systeme.
Wenn Sie einen Partner für intelligente, Usability optimierte und prozessgesteuerte E-
Commerce Systeme suchen, dann sind Sie bei ACRIS richtig.
Das Leistungsspektrum von ACRIS
Bei Online Shops steht immer der Kundennutzen und die Usability im Vordergrund. ACRIS
setzt hier auf ganzheitliche E-Commerce Projekte. Bei der Konzeption steht die optimale
Performance einer komplexen Produktvermarktung im Fokus.
Die Erfahrungen des ACRIS Teams
Neben Shopware haben wir auch Erfahrung in der Einbindung zahlreicher Dritt-Systeme
wie Factfinder, Prudsys, Wirecard und verschiedenster Payment Provider.
Die Kompetenzen
Die zertifizierten Projektmanager beherrschen nicht nur den E-Commerce Bereich,
sondern auch die nachgelagerten Prozesse und die Anbindung an Dritt-Systeme wie CRM,
Warenwirtschaft oder Versandsysteme.
Darüber hinaus beherrscht das ACRIS Online Marketing Team die SEO Optimierung von
Online Shops und Webseiten, der Steigerung der Conversion Rate und das Performance
orientierte Marketing.
Referenzen von ACRIS
Unsere Kunden aus den Handelsbereichen B2C / B2B zählen zu den führenden
Unternehmen in deren Branchen und dies sowohl in Österreich als auch in Deutschland
und der Schweiz.
©2020 ACRIS E-Commerce GmbH support@acris.at
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