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MAKE
MEDIA
Start making great campaigns
with us today

THE BEST INDEPENDENT JOURNALISM ACROSS ALL TOPICS

 Kevin Doyle: POLITICS    Brendan O’Connor: LIFE    Nicola Tallant: CRIME   Joe Brolly: SPORT

Charlie Weston: FINANCE       Eddie Rowley:        Bairbre Power: FASHION   Tony Ward: RUGBY
                            ENTERTAINMENT

Adults engaged with our news brands
          In the past week

     1.97 MILLION

THE POWER OF PRESS

45% rank newspaper content       22% rank Television, 15%      49% of under 30 year olds rely                      Newspaper advertising
  as the most trustworthy.         rank Radio, 13% rank        more on traditional newspapers                   effectiveness has increased
                                  internet, 3% rank social      for trustworthy information.                         in the last 5 years.
                                 media, 1% rank magazines.

             2,475,313 Newspapers are sold        Irish Independent has 47% of                     Sunday Independent has
              Every Week in the Irish Market.         the Quality Daily market                    64% of the Quality Sunday
                 889,583 are INM titles.                                                                   market.

                                                                *Estimated on the Market shares

THE POWER OF PRESS
“
     The Sunday Independent and Herald are an integral part of our annual marketing strategy. When we
    place ads in print and digital titles we notice a significant increase in footfall in our showrooms. We also
                                       see an increase from inbound enquiries.

                                       Liam Dilleen Marketing Director EZ LIVING Furniture

    Advertising in the Irish Independent, Sunday Independent and independent.ie has worked spectacularly
       well for me over the many years I have used these titles for promotions. The number of inbound
                   enquiries on the phone and email significantly increase when we advertise.

                                               Martin Healy Fitzwilliam Food Test

    We have been using The Herald since we set up our business over eight years ago and it’s the first thing
    we’d include when putting together our marketing plan for the year. We previously ran four campaigns
    a year in print and this year we have also included digital display adverts on Independent.ie which has
     enabled us to target the geographical areas we are trying to generate new business from, we’ve found
                               that combining the two is working really well for us.
                                                                                                                   “
                                     Gary McClean Director The Bathroom Makeover Company

MULTI-PLATFORM NEWSBRANDS ARE DELIVERING
   WIDESPREAD BUSINESS EFFECTS FOR BRANDS

                        Campaigns using news       Campaigns using news brands                 Campaigns using news
  News brands make
                      brands are 58% more likely    are 50% more likely to drive            brands are 9% more likely to
    online display
                          to deliver profit*         customer acquisition*                          drive sales*
36% more effective*

                                                                             *Source: IPA Databank UK case studies 2012-2018 (62% of all cases)

IRELAND’S
Daily newspaper
                  #
 with a readership of
                         1   IRELAND’S
                               Tabloid
                                              #
                                                  1
                               with a readership of

 512,100                      170,100

IRELAND’S
Sunday Paper
                 #
  with a readership of
                        1    IRELAND’S
                             Sunday Tabloid
                                              #
                                                  1
                               with a readership of

 687,400                      521,500

DPS
33 cm x 12 columns

FULL PAGE
33 cm x 6 columns

HALF PAGE
16 cm x 6 columns

QUARTER PAGE
16 cm x 3 columns

CONTACT DETAILS          TECHNICAL SPECIFICATIONS

Direct Advertising Team   Technical specifications mono and colour and
                          conditions of acceptance for all publications can
Ryan Tucker               be found on our website www.inm.ie
T: 087 0512827            Page Type Area (Irish Independent, The Herald
E: rtucker@inmsales.ie    & Sunday World)
                          Broadsheet (8 column page) 340mm x 530mm
Geraldine Bell            Compact (6 column page) 255mm x 330mm
T: 087 9812407
E: gbell@inmsales.ie      Column Measures
Barry McCabe              1 column - 40mm         5 column - 212mm
T: 087 9052079            2 column - 83mm         6 column - 255mm
E: Barrym@inmsales.ie     3 column - 126mm        7 column - 298mm
                          4 column - 169mm        8 column - 340mm
Celene Duffy
T: 087 2858421
E: cduffy@inmsales.ie