Welcome back Sydney - Greater Sydney hotspot revoked from this Monday - Queensland
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View past editions of Eye on Q
28 January 2021
Welcome back Sydney
Greater Sydney hotspot revoked from this Monday
Queensland's border will be open to visitors from all parts of Australia from 1:00am
AEST this Monday, 1 February 2021 when the Greater Sydney hotspot will be revoked,
re-opening up Queensland's largest domestic visitor market. There will then be no
declared hotspots around the country and domestic visitors will no longer need an
exemption or border pass to enter Queensland, nor need to quarantine on entry.
Visitation from New Zealand remains restricted (more details further below).
TEQ's Good To Go campaign will extend to target Sydneysiders immediately, rolling
out across various media channels in the coming weeks.
FIND OUT MORE Chinese New Year campaign A new marketing campaign selling all of Queensland as the perfect destination for Chinese New Year celebrations is under way. TEQ has partnered with Trip.com and Alipay to target the almost 400,000 Chinese who call Victoria home, selling destinations across the state as the ideal place to celebrate Chinese New Year in February. While Queensland’s destinations usually enjoy an influx of international travellers for Chinese New Year, the campaign aims to fill the gap created by the loss of international travellers, with domestic travellers who want to celebrate in style.
Best of Queensland Experiences: extension of status
An 'extension of status' will apply to Best of Queensland Experiences identified in the
2019, 2020 and 2021 programs, with TEQ continuing to prioritise these operators
across marketing and activity.
TEQ understands the significant business impacts associated with the 2019 bushfires
and COVID-19, thereby impacting operators’ ability to meet key criteria for becoming a
Best of Queensland Experience. The extension of status will apply automatically until
2022 and there is no action for operators to take in order to receive the extension.
The extension of status will ensure the depth and breadth of exceptional Queensland
experiences are showcased as visitors continue to return to Queensland.
FIND OUT MORE
New content you can use
Inspire your fans and followers to lock in
their next Queensland break during this
traditionally busy period of travel
planning and booking. You can share
these links to TEQ’s Queensland content,
or take inspiration to create your own - if you do create your own, don't forget to tag #thisisqueensland to give us permission to share! Eight must-do coastal Indigenous experiences from the Gold Coast to the Great Barrier Reef More green season beauty with this stunning video showcasing Cairns and Great Barrier Reef's natural swimming spots on the Waterfall Circuit road trip. Baby turtle cuteness as hundreds of tiny hatchlings make their way along the beach. Tourism Australia's Travel Takeover Tourism Australia’s Travel Takeover Week aims to kickstart domestic travel for 2021 right as Australians return to work and school from summer holidays and start dreaming and planning of their next break. For the week of 31 January to 6 February Holiday Here This Year advertising and content will be integrated into media roadblocks/takeovers, TV program and event sponsorships, publisher created content and in-program editorial integration. Destinations, products and experiences from across Australia will be featured to encourage consumers to plan and book the Australian holiday they have always dreamed of. Read more about the Holiday Here This Year campaign and register for an
industry toolkit to learn how you can get
involved.
NZ travel bubble:
temporary changes
On Monday 25 January 2021 the
Australian Government placed a
temporary suspension on the Green Zone
Travel Bubble between New Zealand and
Australia, following the identification of a
COVID-19 positive case (of the highly-
viral South African strain) in Auckland.
Queensland Health issued a Public
Health Alert advising any travellers from
New Zealand who had arrived since 14
January, including on ‘green flights’, to
be immediately tested for COVID-19 and
quarantine until receiving a negative
result.
MORE INFORMATION
Business opportunities
TEQ's Conversations with Industry
TEQ’s Conversations with Industry series continues into 2021, returning to a face-to-
face format wherever possible. Bundaberg region tourism and events businesses are
invited to join TEQ and Bundaberg Tourism to connect with the latest insights, TEQ's
marketing activities, opportunities to get involved and engage with the leadership
panel.
Friday 5 February 2021 at 11:15am, Burnett Riverside Hotel. Details and RSVP here.
MORE OPPORTUNITIES
Quick snippets
The Queensland Tourism Awards will run in 2021, with some amendments to the rules
of entry and judging criteria. Details here.
Eligible businesses are being encouraged to apply for the Federal Government's
COVID-19 Consumer Travel Support Program for travel agents and tour arranging
service businesses.
Please ensure industry.news@corp.e.queensland.com is on your ‘safe’ list to ensure you continue to receive our updates.
Feedback on Eye on Q is welcomed at industry.news@queensland.com.
TEQ is working towards becoming a White Ribbon Accredited Workplace.
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