Where are we heading? Paths to mobility of tomorrow The 2018 Continental Mobility Study

Where are we heading? Paths to mobility of tomorrow The 2018 Continental Mobility Study
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Where are we heading? Paths to mobility of tomorrow
The 2018 Continental Mobility Study
December 2018



                                                                     Continental Corporate Media Relations
Continental Mobility Study 2018:
Focal topics
  Project Scope

  Statements about Car Driving

  Attitude Towards Driver Assistance Systems and Automated Driving

  Assessment of Connectivity Applications

  Suitable Mobility Solutions

  Attitude Towards the Different Drivetrain Options




                                 Corporate Communications
                                 Public                     Continental Mobility Study 2018   2
Project Scope




                Corporate Communications
                Public                     Continental Mobility Study 2018   3
International Perspective:
population interviews in June 2018
                                                                                                                                           Germany


USA                                                                                                                                             Japan


                                                                                                                                                China




  Representative telephone interviews (1,015)         Representative online interviews (1,050 per country)                    Interviews with experts



                                                Corporate Communications
                                                Public                                                 Continental Mobility Study 2018                  4
Target Groups:
Population, driver and non-driver


              Representative for population from 16 years on


              Subgroup of the population that drives
              regularly a car (at least once a month)


              Subgroup of the population that does not drive



                          Corporate Communications
                          Public                         Continental Mobility Study 2018   5
Statements about Car Driving




                    Corporate Communications
                    Public                     Continental Mobility Study 2018   6
Agreement to Statements about Car Driving:
Something to enjoy, but stressful in Germany and Japan?
                                     Germany               USA                         China      Japan



             I believe that I am a
                                        66                          83                       69   25                             Question: Please tell me for
                very good driver.
                                                                                                                                 each statement to what extent
                                                                                                                                 you agree or disagree.
                                       More younger
                                       drivers do agree.
Co drivers
with lower      Driving a car is
fun level.                              64                      62                           69    43
              something I enjoy.
Japan:
9 per cent



 Driving a car is becoming more
    stressful when the roads are        67                     53                       40             64
     becoming more congested.
                                                                                                                                 figures in percent, top box displayed (4 + 5),
                                                                                                                                 scale “0: completely disagree” to “5: completely agree”
                                       Stress level of non drivers on the
                                       same level, in China even higher.


                                                            Corporate Communications
                                                            Public                                          Continental Mobility Study 2018                                            7
Agreement to Statements about Car Driving:
Many feel free to drive anytime and anywhere
                                 Germany                 USA                        China   Japan

                                            87 percent
                                            of men
  In my everyday life I drive               use a car
                                  41        on a daily     46                         50        33                         Question: Please tell me for
   my car as often as I can.
                                            basis.                                                                         each statement to what extent
                                                                                                                           you agree or disagree.




    I can drive anytime and
                                       73                       80                     71        62
     anywhere with my car.




  I think that there will soon
    be (more) proper driving      44                     20                           55    8
         bans in inner cities.
                                                                                                                           figures in percent, top box displayed (4 + 5),
                                                                                                                           scale “0: completely disagree” to “5: completely agree”




                                                         Corporate Communications
                                                         Public                                       Continental Mobility Study 2018                                            8
Statements about Car Driving – Germany and USA:
Not much difference in the results within last 5 years
                                   Germany                                USA
                                   2013      2018                         2013        2018


           I believe that I am a
                                     63        66                                85         83
              very good driver.
                                                                                                                      Question: Please tell me for
                                                                                                                      each statement to what extent
                                                                                                                      you agree or disagree.

              Driving a car is
                                      67       64                           63          62
            something I enjoy.




Driving a car is becoming more
   stressful when the roads are       67       67                          49          53
    becoming more congested.
                                                                                                                      figures in percent, top box displayed (4 + 5),
                                                                                                                      scale “0: completely disagree” to “5: completely agree”




                                               Corporate Communications
                                               Public                                            Continental Mobility Study 2018                                            9
Statements about Car Driving – China and Japan:
Driving becomes more joyful in China within the past 5 years
                                   China                                Japan
                                   2013    2018                         2013    2018


           I believe that I am a
                                      60        69                        53    25
              very good driver.
                                                                                                               Question: Please tell me for
                                                                                                               each statement to what extent
                                                                                                               you agree or disagree.

              Driving a car is
            something I enjoy.       48         69                        57     43




Driving a car is becoming more
   stressful when the roads are      40    40                             50         64
    becoming more congested.
                                                                                                               figures in percent, top box displayed (4 + 5),
                                                                                                               scale “0: completely disagree” to “5: completely agree”




                                             Corporate Communications
                                             Public                                       Continental Mobility Study 2018                                          10
Agreement to Statements about Car Driving:
Driver and non-driver with different answers, incl. bans
                                    Germany   USA                    China         Japan



              Driving a car is         64           61                        70     44
            something I enjoy.       43        33                        30         9
                                                                                                                  Question: Please tell me for
                                                                                                                  each statement to what extent
                                                                                                                  you agree or disagree.

Driving a car is becoming more         66          53                    39             65
   stressful when the roads are                                                                                          Driver
                                      60         48                       47            57
    becoming more congested.                                                                                             Non-driver



     I think that there will soon    44       21                          55        9
       be (more) proper driving
            bans in inner cities.    42       20                         35         6
                                                                                                                  figures in percent, top box displayed (4 + 5),
                                                                                                                  scale “0: completely disagree” to “5: completely agree”




                                              Corporate Communications
                                              Public                                         Continental Mobility Study 2018                                          11
Attitude Towards Driver Assistance Systems
and Automated Driving




                      Corporate Communications
                      Public                     Continental Mobility Study 2018   12
Attitudes towards Automated Driving:
From drivers' perspective there are a few Pros and Cons
                                  Germany                   USA                       China         Japan

    Automated driving is a                                                  Younger
                                        53                     50           drivers            89           68
   sensible advancement.                                                    agree
                                                                            most.
                                                                                                                                  Question: Within the next five to
                                                 Younger
 Automated driving will be                       drivers
                                                                                                                                  ten years there will be cars
    a part of everyday life            40                         52                          75        58                        which can drive themselves so
                                                 disagree
                                                                                                                                  that the driver can spend some
          in 5 to 10 years.                      most.
                                                                                                                                  of the journey time doing other
                                                                                                                                  things. People can have
 Automated driving scares                                                                                                         different opinions about
                                        62                             77              28              56                         automated driving.
          me somewhat.
                                                                                                                                  For each statement, please tell
                                                                                                                                  me to what extent you agree or
                                            More men                   More                                                       disagree.
  I have waited a long time                 (24%) than                 younger
                                  17                         27                               72       47
     for something like this.               women                      drivers do
                                            (9%) agree.                agree again.

         I don't believe that
                                        57                             77               40             52
     it will function reliably.                                                                                                   figures in percent,
                                                                                                                                  share of “yes, I tend to agree” displayed




                                                             Corporate Communications
                                                             Public                                          Continental Mobility Study 2018                                  13
Attitudes towards Automated Driving:
Drivers in fear of losing fun
                                    Germany                USA                      China        Japan


     Automated driving takes
                                            73                   62                    48           51
        the fun out of driving.
                                                                                                                               Question: Within the next five to
                                                                                                                               ten years there will be cars
                                                 Younger                                                                       which can drive themselves so
     I could do other things if                  drivers                                                                       that the driver can spend some
                                      31         agree
                                                             48                             80      51                         of the journey time doing other
       the car is driving itself.                                                                                              things. People can have
                                                 most.
                                                                                                                               different opinions about
                                                                                                                               automated driving.
                                                                                                                               For each statement, please tell
     Automated driving could                                                                                                   me to what extent you agree or
                                           55                 51                        65          51
   prevent serious accidents.                                                                                                  disagree.

                                                                      Again more
                                                                      the younger
Automated driving could take
                                                                      ones agree.
   over the task of driving for
                                           64                 54                            86           70
        me in monotonous or
          stressful situations.                                                                                                figures in percent,
                                                                                                                               share of “yes, I tend to agree” displayed




                                                            Corporate Communications
                                                            Public                                        Continental Mobility Study 2018                                  14
Attitudes towards Automated Driving:
Americans get more scared – due to some accidents?
                                 Germany                          USA
                                 2013      2018                    2013          2018
    Automated driving is a
                                      53         53                    41          50
   sensible advancement.

 Automated driving will be
                                                                                                                     Question: Within the next five to
    a part of everyday life           50        40                     40             52                             ten years there will be cars
          in 5 to 10 years.                                                                                          which can drive themselves so
                                                                                                                     that the driver can spend some
                                                                                                                     of the journey time doing other
 Automated driving scares
                                      52         62                         66             77                        things. People can have
          me somewhat.                                                                                               different opinions about
                                                                                                                     automated driving.
                                                                                                                     For each statement, please tell
 I have waited a long time                                                                                           me to what extent you agree or
                                 19        17                      23            27                                  disagree.
    for something like this.


        I don't believe that
                                      48         57                     50                 77                        figures in percent,
    it will function reliably.                                                                                       share of “yes, I tend to agree” displayed




                                            Corporate Communications
                                            Public                                              Continental Mobility Study 2018                                  15
Attitudes towards Automated Driving:
Now even more optimism in China than 5 years ago
                                 China                                   Japan
                                 2013         2018                       2013        2018
    Automated driving is a
   sensible advancement.                 79           89                        61          68

 Automated driving will be
                                                                                                                  Question: Within the next five to
    a part of everyday life          65              75                    37           58                        ten years there will be cars
          in 5 to 10 years.                                                                                       which can drive themselves so
                                                                                                                  that the driver can spend some
                                                                                                                  of the journey time doing other
 Automated driving scares
                                    52        28                           42           56                        things. People can have
          me somewhat.                                                                                            different opinions about
                                                                                                                  automated driving.
                                                                                                                  For each statement, please tell
 I have waited a long time                                                                                        me to what extent you agree or
                                   44                72                    39          47                         disagree.
    for something like this.


        I don't believe that
                                         74    40                          43           52                        figures in percent,
    it will function reliably.                                                                                    share of “yes, I tend to agree” displayed




                                              Corporate Communications
                                              Public                                         Continental Mobility Study 2018                                  16
Attitudes towards Automated Driving – Germany:
More non-drivers awaiting AD
                                                                Germany
                                                                 driver                       non-driver
     Automated driving is a sensible advancement.                      53                           61
                  Automated driving will be a part of
                                                                      40                        42
                      everyday life in 5 to 10 years.

           Automated driving scares me somewhat.                        62                          55                          Question: Within the next five to
                                                                                                                                ten years there will be cars
                                                                                Young and                                       which can drive themselves so
   I have waited a long time for something like this.            17             old drivers    32                               that the driver can spend some
                                                                                agree                                           of the journey time doing other
                                                                        57      most.            49                             things. People can have
           I don't believe that it will function reliably.
                                                                                                                                different opinions about
                                                                                                                                automated driving.
     Automated driving takes the fun out of driving.                       73                       55                          For each statement, please tell
                                                                                                                                me to what extent you agree or
                                                                                                                                disagree.
    I could do other things if the car is driving itself.          31                          34

Automated driving could prevent serious accidents.                      55                       49
                                                                                                                                figures in percent,
       Automated driving could take over the task of                                                                            share of “yes, I tend to agree” displayed
                                                                           64                    53
driving for me in monotonous or stressful situations.


                                                             Corporate Communications
                                                             Public                                        Continental Mobility Study 2018                                  17
Attitudes towards Automated Driving – USA:
Especially the drivers think that it will function unreliable
                                                                USA
                                                                 driver                        non-driver
     Automated driving is a sensible advancement.                      50        Young             57
                                                                                 drivers
                  Automated driving will be a part of                            agree most.
                                                                       52                          56
                      everyday life in 5 to 10 years.

           Automated driving scares me somewhat.                            77                     58                            Question: Within the next five to
                                                                                                                                 ten years there will be cars
                                                                                                                                 which can drive themselves so
   I have waited a long time for something like this.             27                             40                              that the driver can spend some
                                                                                                                                 of the journey time doing other
           I don't believe that it will function reliably.                  77                     61                            things. People can have
                                                                                                                                 different opinions about
                                                                                                                                 automated driving.
     Automated driving takes the fun out of driving.                    62                       45                              For each statement, please tell
                                                                                                                                 me to what extent you agree or
                                                                                                                                 disagree.
    I could do other things if the car is driving itself.            48                            56
                                                                                 Young
Automated driving could prevent serious accidents.                               drivers
                                                                       51                         49
                                                                                 agree most.
                                                                                                                                 figures in percent,
       Automated driving could take over the task of                                                                             share of “yes, I tend to agree” displayed
                                                                       54                          55
driving for me in monotonous or stressful situations.


                                                             Corporate Communications
                                                             Public                                         Continental Mobility Study 2018                                  18
Attitudes towards Automated Driving – China:
Drivers and non-drivers are both answering positive
                                                                China
                                                                 driver                         non-driver

     Automated driving is a sensible advancement.                            89                            84
                  Automated driving will be a part of
                                                                          75                           73
                      everyday life in 5 to 10 years.

           Automated driving scares me somewhat.                  28              Young         20                                   Question: Within the next five to
                                                                                  drivers                                            ten years there will be cars
                                                                                  agree most.                                        which can drive themselves so
   I have waited a long time for something like this.                     72                           70                            that the driver can spend some
                                                                                                                                     of the journey time doing other
           I don't believe that it will function reliably.         40                            33                                  things. People can have
                                                                                                                                     different opinions about
                                                                                                                                     automated driving.
     Automated driving takes the fun out of driving.                48                           37                                  For each statement, please tell
                                                                                                                                     me to what extent you agree or
                                                                                                                                     disagree.
    I could do other things if the car is driving itself.                 80                           72

Automated driving could prevent serious accidents.                      65                            57
                                                                                                                                     figures in percent,
       Automated driving could take over the task of                                                                                 share of “yes, I tend to agree” displayed
                                                                           86                              81
driving for me in monotonous or stressful situations.


                                                             Corporate Communications
                                                             Public                                             Continental Mobility Study 2018                                  19
Attitudes towards Automated Driving – Japan:
Drivers are more fearful of losing the fun
                                                                Japan
                                                                 driver                         non-driver
     Automated driving is a sensible advancement.                      68                            68
                  Automated driving will be a part of
                                                                      58                          51
                      everyday life in 5 to 10 years.
                                                                                  Older
                                                                     56           drivers         49                              Question: Within the next five to
           Automated driving scares me somewhat.
                                                                                  agree most.                                     ten years there will be cars
                                                                                                                                  which can drive themselves so
   I have waited a long time for something like this.               47                            47                              that the driver can spend some
                                                                                                                                  of the journey time doing other
           I don't believe that it will function reliably.           52                           47                              things. People can have
                                                                                                                                  different opinions about
                                                                                                                                  automated driving.
     Automated driving takes the fun out of driving.                 51                         32                                For each statement, please tell
                                                                                                                                  me to what extent you agree or
                                                                                                                                  disagree.
    I could do other things if the car is driving itself.            51                           50

Automated driving could prevent serious accidents.                   51                           48
                                                                                                                                  figures in percent,
       Automated driving could take over the task of                                                                              share of “yes, I tend to agree” displayed
                                                                         70                          62
driving for me in monotonous or stressful situations.


                                                             Corporate Communications
                                                             Public                                          Continental Mobility Study 2018                                  20
Experiences with Severe Accidents:
Many drivers have been involved at least once
                                         Germany                USA                China           Japan


                  Rear-end collision               45                       45                48             33          Question: Which of the
                                                                                                                         following situations has ever
                                                                                                                         happened to you as a driver?
     Serious accident, regardless of
                                           13                          25            9              7
                 the question of fault

       Accident with personal injury,
regardless of the question of fault or     15                         20             9                  16
       of the severity of the accident

  Animal-vehicle crash with notable
                                            20                        21                 15         8
            damages to your vehicle

                                                                                                                         figures in percent, share of “yes” displayed




                                                        Corporate Communications
                                                        Public                                      Continental Mobility Study 2018                                     21
Intention to Use Automated Systems in the Future:
   Chinese drivers are open-minded for this
                                      Germany               USA                        China        Japan
   Assistance Systems (ADAS)
Side distance control, for instance
      in narrow construction zone          66                       61                     68         43
   areas or in other narrow lanes                                                                                                Question: Today's cars offer
                                                                                                                                 lots of technical equipment
                                                                                                                                 intended to support the driver.
                                                                     Again more                                                  There will be additional technical
   Automated Driving Systems                                         of younger                                                  assistance systems in the future.
                                                                     drivers                                                     To what extent would you like to
                                                                     would use it.                                               use the following systems in the
            Automated driving in a                                                                                               future?
                                        48                     39                          67         39
         traffic jam on the freeway

          Automated parking in a
                                        44                      45                             72     47
          covered parking garage
                                                Younger
                                                drivers
       Automated freeway driving      25                       37                          67        37
                                                would use                                                                        figures in percent, top box displayed (1 + 2), scale
                                                it most.                                                                         “1: definitely use that” to “4: definitely not use that”




                                                            Corporate Communications
                                                            Public                                          Continental Mobility Study 2018                                                 22
Intention to Use Automated Systems in the Future:
   Drivers in Germany and USA have become more sceptical
                                      Germany                             USA
   Assistance Systems (ADAS)          2013       2018                         2013        2018
Side distance control, for instance
      in narrow construction zone           69          66                           65         61
   areas or in other narrow lanes
                                                                                                                          Question: Today's cars offer
                                                                                                                          lots of technical equipment
   Automated Driving Systems                                                                                              intended to support the driver.
                                                                                                                          There will be additional technical
                                                                                                                          assistance systems in the future.
            Automated driving in a                                                                                        To what extent would you like to
                                           54      48                            49        39                             use the following systems in the
         traffic jam on the freeway
                                                                                                                          future?


          Automated parking in a
                                        46         44                           45          45
          covered parking garage


       Automated freeway driving      26         25                             46         37                             figures in percent, top box displayed (1 + 2), scale
                                                                                                                          “1: definitely use that” to “4: definitely not use that”




                                                   Corporate Communications
                                                   Public                                            Continental Mobility Study 2018                                                 23
Intention to Use Automated Systems in the Future:
   Different trends in the answers from China and Japan
                                      China                                 Japan
   Assistance Systems (ADAS)          2013    2018                          2013        2018
Side distance control, for instance
      in narrow construction zone        55          68                            65     43
   areas or in other narrow lanes
                                                                                                                     Question: Today's cars offer
                                                                                                                     lots of technical equipment
   Automated Driving Systems                                                                                         intended to support the driver.
                                                                                                                     There will be additional technical
                                                                                                                     assistance systems in the future.
            Automated driving in a                                                                                   To what extent would you like to
                                         56          67                            63     39                         use the following systems in the
         traffic jam on the freeway
                                                                                                                     future?


          Automated parking in a
                                         55          72                            60      47
          covered parking garage


       Automated freeway driving        51           67                            60     37                         figures in percent, top box displayed (1 + 2), scale
                                                                                                                     “1: definitely use that” to “4: definitely not use that”




                                                 Corporate Communications
                                                 Public                                         Continental Mobility Study 2018                                                 24
Traveling Through the City in a “Robot Taxi”:
People in China can imagine this more often than others
                                                                      Top-Box

  Germany   45            22    24        9              67               33                                 Question: Can you imagine
                                                                                In Germany and               traveling through the city in a
                                                                                USA younger                  'robot taxi'? In other words, in a
                                                                                ones and people              vehicle that travels through the
                                                                                from large cities            streets without a driver?
     USA         32        16    31           16              53          47    want it the most.            Is this something you would
                                                                                                             want?



                                                                                                                   definitely
    China             2    17         50                29           21   79                                       maybe
                                                                                                                   prefer not to have it
                                                                                                                   definitely not



    Japan        20       25         39        6             55           45

                                                                                                             figures in percent, 2 to 10 % per country “don’t know”




                                          Corporate Communications
                                          Public                                        Continental Mobility Study 2018                                           25
Assessment of Connectivity Applications




                    Corporate Communications
                    Public                     Continental Mobility Study 2018   26
Assessment of Connectivity Applications:
More sceptic only to the insurance aspect
                                                  › Germany                                › USA

Black Box                                                                                                                            Question: The latest vehicles
                                                     9 4 15        45             27        3 88      44          30
(collecting data to reconstruct accidents)                                                                                           are connected to the internet
                                                                                                                                     and enable information
                                                                                                                                     exchange between the car and
                                                                                                                                     environment. How do you rate
Service and maintenance,                          12 9 22       40           16            3 9 12     46          24                 the following examples?
according to basic car data

                                                                                                                                     Germany USA
Improvement of traffic management                  10 8 17     35            30            3 10 13   40         25                                          very desirable
                                                                                                                                                            desirable
                                                                                                                                                            undesirable
                                                                                                                       Young
                                                                                                                                                            not at all desirable
                                                                                                                       drivers
Monitoring of the compliance of              18    20   19    25        17             3   21   18   32    19          agree most.                          superfluous
traffic regulations by car insurance
                                                                                                                                     figures in percent; “prefer not to answer” not displayed




                                                        Corporate Communications
                                                        Public                                                  Continental Mobility Study 2018                                           27
Assessment of Connectivity Applications:
For Chinese drivers all very desirable
                                             › China                               › Japan

Black Box
                                              1 29         45           43        55 15      47     20                        Question: The latest vehicles
(collecting data to reconstruct accidents)                                                                                    are connected to the internet
                                                                                                                              and enable information
                                                                                                                              exchange between the car and
                                                                                                                              environment. How do you rate
Service and maintenance,                     1 3 16        48          32         6 5 16      53        14                    the following examples?
according to basic car data

                                                                                                                                China       Japan
Improvement of traffic management            1 4 14       43           37        6 6 18      43    20                                                very desirable
                                                                                                                                                     desirable
                                                                                                                                                     undesirable
                                                                                                                                                     not at all desirable
Monitoring of the compliance of              2 5 15        46          31        8 7 20      44    13                                                superfluous
traffic regulations by car insurance
                                                                                                                              figures in percent; “prefer not to answer” not displayed




                                                      Corporate Communications
                                                      Public                                             Continental Mobility Study 2018                                           28
Assessment of Connectivity Applications:
In Germany nearly the same answers as 4 years ago
                                                  › Germany 2014                        › Germany 2018

Black Box
                                                    11 7 12     42         27              9 4 15        45             27
(collecting data to reconstruct accidents)
                                                                                                                                        Question: The latest vehicles
                                                                                                                                        are connected to the internet
                                                                                                                                        and enable information
Service and maintenance,                           14 6 16      40        23            12 9 22      40            16                   exchange between the car and
according to basic car data                                                                                                             environment. How do you rate
                                                                                                                                        the following examples?

                                                                                                                                        Germany
Improvement of traffic management                    9 4 13     42         30            10 8 17     35             30                              very desirable
                                                                                                                                                    desirable
                                                                                                                                                    undesirable
                                                                                                                                                    not at all desirable
Monitoring of the compliance of              25    19   19    25     12            18    20   19    25        17                                    superfluous
traffic regulations by car insurance
                                                                                                                                        figures in percent; “prefer not to answer” not displayed




                                                        Corporate Communications
                                                        Public                                                     Continental Mobility Study 2018                                           29
Assessment of Connectivity Applications:
In the US also nearly the same answers like 2014
                                                     › USA 2014                               › USA 2018

Black Box
                                                     4 10 14         42         25             3 88      44          30
(collecting data to reconstruct accidents)
                                                                                                                                        Question: The latest vehicles
                                                                                                                                        are connected to the internet
                                                                                                                                        and enable information
Service and maintenance,                             4 9 14          46         23            3 9 12     46          24                 exchange between the car and
according to basic car data                                                                                                             environment. How do you rate
                                                                                                                                        the following examples?

                                                                                                                                            USA
Improvement of traffic management                6    12 16         38         21             3 10 13   40         25                               very desirable
                                                                                                                                                    desirable
                                                                                                                                                    undesirable
                                                                                                                                                    not at all desirable
Monitoring of the compliance of              7       23   18       31     16              3   21   18   32    19                                    superfluous
traffic regulations by car insurance
                                                                                                                                        figures in percent; “prefer not to answer” not displayed




                                                               Corporate Communications
                                                               Public                                              Continental Mobility Study 2018                                           30
Willingness to Transfer Personal Data for Connectivity:
Low consent in Germany
                                             › Germany                            › USA

Black Box
                                             28        30         42               26 10           64                        Question: In order for the
(collecting data to reconstruct accidents)                                                                                   respective services to function
                                                                                                                             well you must give personal data
                                                                                                                             to the service provider. Are you
                                                                                                                             prepared to do this for the
Service and maintenance,                     43         19       38                30   8      62                            named applications?
according to basic car data


                                                                                                                             Germany USA
Improvement of traffic management                 36     16        48             36    8      56
                                                                                                                                                     top box (approval)
                                                                                                                                                     low box (no approval)
                                                                                                                                                     no interest at all

Monitoring of the compliance of              58           12    30                49      6   45
traffic regulations by car insurance                                                                                         figures in percent, scale “1: certainly approve” to
                                                                                                                             “4: certainly not approve”




                                                       Corporate Communications
                                                       Public                                           Continental Mobility Study 2018                                            31
Willingness to Transfer Personal Data for Connectivity:
High approval in China
                                               › China                          › Japan

Black Box                                     11 4        85                     33   11    56                        Question: In order for the
(collecting data to reconstruct accidents)                                                                            respective services to function
                                                                                                                      well you must give personal data
                                                                                                                      to the service provider. Are you
                                                                                                                      prepared to do this for the
Service and maintenance,                     20 6        74                     34    13   53                         named applications?
according to basic car data


                                                                                                                        China        Japan
Improvement of traffic management            20 6        74                     37    13   50
                                                                                                                                              top box (approval)
                                                                                                                                              low box (no approval)
                                                                                                                                              no interest at all

Monitoring of the compliance of              23 6        71                     43    12   45
traffic regulations by car insurance                                                                                  figures in percent, scale “1: certainly approve” to
                                                                                                                      “4: certainly not approve”




                                                     Corporate Communications
                                                     Public                                      Continental Mobility Study 2018                                            32
Willingness to Transfer Personal Data for Connectivity:
   Different consent per country
                                › Germany   › USA                      › China      › Japan

Black Box
(collecting data to               42           64                              85     56                        Question: In order for the
                                                                                                                respective services to function
reconstruct accidents)
                                                                                                                well you must give personal data
                                                                                                                to the service provider. Are you
                                                                                                                prepared to do this for the
Service and maintenance,          38           62                             74      54                        named applications?
according to basic car data


Improvement of
                                  48          56                              74      50
traffic management


Monitoring of the compliance
of traffic regulations by car    30           45                              71      46
insurance                                                                                                       figures in percent, top box displayed (1 + 2), scale
                                                                                                                “1: certainly approve” to “4: certainly not approve”




                                                   Corporate Communications
                                                   Public                                  Continental Mobility Study 2018                                             33
Suitable Mobility Solutions




                     Corporate Communications
                     Public                     Continental Mobility Study 2018   34
Suitable Mobility Solutions from Drivers’ Perspective:
Most vote for public transport with priority
                                   Germany                   USA                   China      Japan
                                              More
                                              younger
                                              drivers,
 Car-pooling with other drivers     40        females,         38                     65       33                          Question: Thinking about the
                                              without an                                                                   routes you take during your day
                                              own car.                                                                     to day life, which of the following
                                                                                                                           options seems like a suitable
                                                                                                                           solution for you personally in the
     Car sharing which is more                Younger                                                                      future?
                                              ones,
     cost-effective with regular    37        without an      33                       76      37
         use than your own car                own car.                                                              Especially in Germany,
                                                                                                                    USA and Japan less
                                                                                                                    agreement to all
                                                                                                                    statements in small
 Public transport, which always                                                                                     cities and rural areas.
                                                                                   no such
    has priority over individual         65                    39                  question     48
               motorized traffic
                                                For 9% in Germany and 25% in                                               figures in percent, top box displayed (1 + 2),
                                                                                                                           scale “1: definitely a suitable solution” to
                                                USA are all of the three aspects                                           “4: definitely not a suitable solution”
                                                “definitely not a solution”.



                                                      Corporate Communications
                                                      Public                                          Continental Mobility Study 2018                                       35
Suitable Mobility Solutions – Drivers and Non-Drivers:
Drivers’ point of view is less optimistic, except in China
                                   Germany              USA                    China      Japan


                                     12                     12                       18    4
 Car-pooling with other drivers
                                     14                          24              8         3
                                                                                                                         Question: Thinking about the
                                                                                                                         routes you take during your day
                                                                                                                         to day life, which of the following
     Car sharing which is more                                                                                           options seems like a suitable
                                     14                     10                       22    5                             solution for you personally in the
     cost-effective with regular                                                                                         future?
         use than your own car         24                         36                 20     8
                                                                                                                                 Driver

                                                                                                                                 Non-driver
 Public transport, which always           30                 14                            7
                                                                               no such
    has priority over individual                                               question
               motorized traffic               46                 32                           14
                                                                                                                         figures in percent,
                                                                                                                         share of “definitely a suitable solution” displayed




                                                    Corporate Communications
                                                    Public                                          Continental Mobility Study 2018                                            36
Purchase of Cars in all four Countries
and Diesel Crisis in Germany




                       Corporate Communications
                       Public                     Continental Mobility Study 2018   37
Purchase of a Car in the Future – Germany:
Drivers of Diesel cars are less sure of buying such again
   Germany

                                                                                                     Question: Would you buy a
                                                                                                     vehicle with the same type of
    Gasoline          2 1 11     44                        39             17
                                                                                                     drive configuration as your
       (n=377)
                                                                                                     current one in the future?



                                                                                                              certainly
                                                                                                              probably
      Diesel     17      15    36                   30          More men
                                                                      34 than                                 probably not
       (n=169)                                                  women would
                                                                                                              certainly not
                                                                prefer Diesel
                                                                again.                                        do not plan to buy a car




                                                                                                     figures in percent, “don’t know” not displayed




                                Corporate Communications
                                Public                                          Continental Mobility Study 2018                                       38
Purchase of a Car in the Future – USA:
More than every second driver certainly will buy same drive
      USA

                                                                                                           Question: Would you buy a
                      Gasoline        1 7    37                              54   9                        vehicle with the same type of
                            (n=795)                                                                        drive configuration as your
                                                                                                           current one in the future?



                                                                                                                    certainly
                                                                                                                    probably
                         Hybrid        4 4   33                              59   8
                             (n=26)                                                                                 probably not
                                                                                                                    certainly not


 Hybrid drive:
 In USA and Japan more drivers in
 large cities and with a good own
 economic situation use hybrid.
                                                                                                           figures in percent, “prefer not to answer” not displayed




                                                  Corporate Communications
                                                  Public                              Continental Mobility Study 2018                                           39
Purchase of a Car in the Future – China:
More drivers of hybrid and electric will certainly buy the same
   China

                                                                                                                 Question: Would you buy a
      Gasoline         2    13            60                     25               15                             vehicle with the same type of
             (n=643)                                                                                             drive configuration as your
                                                                                                                 current one in the future?



           Hybrid            7             62                         31               7                                  certainly
              (n=57)                                                                                                      probably
                                                                                                                          probably not
                                                                                                                          certainly not


           Electric    23        30                       46                 24
              (n=13)                                                       Electric drive:
                                                                           In China (2%) and USA (1%)
                                                                           the drivers are younger ones,
                                                                           with good economic situation.
                                                                                                                 figures in percent, “prefer not to answer” not displayed




                                      Corporate Communications
                                      Public                                                Continental Mobility Study 2018                                           40
Purchase of a Car in the Future – Japan:
Hybrid with most potential?
   Japan

                                                                                                       Question: Would you buy a
      Gasoline            3   26                57                 8    35                             vehicle with the same type of
            (n=388)                                                                                    drive configuration as your
                                                                                                       current one in the future?



           Diesel     8       26          40                  18       42                                       certainly
             (n=13)                                                                                             probably
                                                                                                                probably not
                                                                                                                certainly not


           Hybrid                  7                   77               10   13
             (n=80)



                                                                                                       figures in percent, “prefer not to answer” not displayed




                                       Corporate Communications
                                       Public                                     Continental Mobility Study 2018                                           41
Most likely to blame for the Diesel Crisis – Germany:
For only half of the people automobile industry did cause it
Germany

                                                                                                                     Question: A lot has been
                                                                                                                     reported in the media recently
                                                                        Politics                                     about the diesel crisis. Who do
                                                                26                                                   you think is most likely to blame
                                                                                                                     for this diesel crisis?
          Automobile industry   50


                                                                    2
                                                                          Drivers
                                                                6
                                                            1            Environmental and conservation
                                                     11                  organizations
                                             4
                                                                     Somebody else

                                     Don’t know       Several of them
                                                                                                                     figures in percent




                                           Corporate Communications
                                           Public                                               Continental Mobility Study 2018                          42
Most likely to blame for the Diesel Crisis – Germany:
Non-drivers and drivers
Germany
Driver                             Non-driver


                                                                   23
                                                                                                     Question: A lot has been
                                                                                                     reported in the media recently
                       26                                                                            about the diesel crisis. Who do
     52                                    43                                                        you think is most likely to blame
                                                                                                     for this diesel crisis?

                                                                            8                              automobile industry
                                                                                                           politics
                           1                                                                               drivers
                       6                                                6                                  environmental and
                                                                                                           conservation organizations
                   1                                                                                       somebody else
              11                                          7   13                                           several of them
          3
                                                                                                            don’t know

                                                                                                     figures in percent




                               Corporate Communications
                               Public                                           Continental Mobility Study 2018                          43
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