WHY INVEST IN JO&JOE ACCOR GLOBAL DEVELOPMENT FEBRUARY 2019
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WHY INVEST IN
JO&JOE
ACCOR GLOBAL DEVELOPMENT
FEBRUARY 2019
WHY INVEST IN JO&JOE | POSITIONING
MANIFESTO
We create places where travellers and locals meet to brunch, drink, enjoy an evening and stay the night.
Whether you are coming in from around the corner or arriving from the other side of the world, come as
you are and join the family.
Travelling around the corner, or at the other end of the world.
Travelling is no longer about finding the right flights or accommodation, it’s about feeling a part of
something, about emotions and encounters, about sharing and having fun…
2
WHY INVEST IN JO&JOE | BRAND USPs
JO&JOE TOP 3 USPs
REDIFINING THE BEST ATMOSPHERE A PROFITABLE BUSINESS
HOSPITALITY & DESIGN OF ITS MODEL
CATEGORY
• The fun of a hostel & the • Awesome design by • Optimization of beds per
comfort of a hotel signature designers as sqm
Penson & strong brand
design touch points (pizza
X sofa)
=
• Enhanced F&B concepts • Lively lifestyle open • Augmented F&B footprint
common spaces,
entertainment, activities and
private “Open House to
share” for guests
• The best affordable place to • Great friendly one of a kind • Higher room rate and F&B
sleep or eat in the teams revenue per sqm
destination
3
WHY INVEST IN JO&JOE | THE OPEN HOUSE
WE ARE CREATING
The Open House
An inviting place to share, accessible
and welcoming to all.
A place where Townsters (locals) and
Tripsters (travellers) can co-exist. Set in
a unique design, with local food, full of
events and talent.
A place where you can raise a glass in
unison, be together, have a bite, chat,
laugh, unwind, dream, work, play, love,
practice yoga, play guitar, get a tattoo
and explore the niches of a new city.
Sleep in comfort, secure and safe either
alone, with your family, friends, partners
or soulmate.…
4
WHY INVEST IN JO&JOE | KEY PROGRAMS
JO&JOE
Essentials
OUR TEAM
OPEN DESIGN HAPPY FLOORS
& HAPPY HOUSE
HOMEMADE MEALS, LOCAL
FOOD, AFFORDABLE A FUN AND LIVELY
PRICES AND JUST WHAT ATMOSPHERE
YOU NEED
-
THE BAR: THE HEART OF
JO&JOE’S EXPERIENCE
5
WHY INVEST IN JO&JOE | KEY PROGRAMS
Our team
becomes your
team
Teamsters are a melting pot of
various personalities, experiences
and talent that recreates the heart
and soul of the JO&JOE brand.
They instigate unforgettable memories
and unbreakable bonds creating the
DNA of each Open House.
6
WHY INVEST IN JO&JOE | KEY PROGRAMS
OPEN
design
Open spaces that make sharing
easier : a terrace, a garden, a
courtyard,
a rooftop an open kitchen shared
tables with platters for all, the pizza
bed,
and exciting and innovative spaces.
« A well-designed space is the secret of a satisfying
and happy life.
Life is too short to be spent in a sad or inefficient
place. »
LEE PENSON
7
WHY INVEST IN JO&JOE | KEY PROGRAMS
A fun and lively
atmosphere
Throughout the day and night you can find
a variety of events adapted for all.
Activities and events organized and
scheduled with the community. Cultural,
artistic, entertaining, variety, charitable,
environmental.
“Happy Accidents” that occur, born from
spontaneity, encouraged by the teams,
facilitated by the design, enhanced with the
equipment and sustained by the
atmosphere.
8
WHY INVEST IN JO&JOE | KEY PROGRAMS
Homemade cuisine,
The bar, local food, accessible prices, quality
the heart of a JO&JOE guaranteed, without the pricetag!
experience
Affordable meals throughout the day,
Simple receipes, local ingredients of the
highest quality,
Homemade meals cooked on the spot.
A bar with a strong identity, at the heart of the JO&JOE
experience providing hospitality, An experience revisited for more flexibility
at all times, throughout the day. (orders made and picked up by the customer)
and fluidity (Cashless)
9
9
WHY INVEST IN JO&JOE | KEY PROGRAMS
Happy House Happy Floors
SHARED KITCHEN
VENDING MACHINE 24/7
COSY LOUNGE : SCREENS, GAMES..
You can live at your own pace, just like home:
a private space for Tripsters only
Common Spaces
WASHING MACHINE
LOCKERS Sleeping spaces tailored to everyone’s needs and means: private bedrooms /
shared rooms / apartments
10WHY INVEST IN JO&JOE | NETWORK & PIPELINE
We’re coming!
HOSSEGOR 2017
PARIS GENTILLY 2018
BUDAPEST 2020
KRAKOW 2020
LONDON OLYMPIA 2020
PARIS BUZENVAL 2020
RIO LARGO BOTICÀRIO 2020-2021
Coming soon : Rome, Vienna, Montpellier, Liverpool, A hundred cities have been identified to host
Glasgow, Edinburgh, Amsterdam, London JO&JOE, 30 of which, within 5 years.
11WHY INVEST IN JO&JOE | NETWORK & PIPELINE
UPCOMING OPENING 2019
PARIS GENTILLY, FRANCE
185 ROOMS
MARCH 2019WHY INVEST IN JO&JOE | COMMUNICATION
FACEBOOK
SOCIAL
NETWORKS
A mixture of our identity
and that of the local environment
Social Media Goal : To show
the JO&JOE experience
and the communities
surrounding it
INSTAGRAM
PR & INFLUENCE
Extra care given to our relationships
with the press and influencers
MAKE SOME NOISE
Over the top, hard hitting
openings
30
17
13WHY INVEST IN JO&JOE | COMMUNICATION
AWARDS
TOP COM LE GRAND PRIX LE GRAND PRIX CRISTAL
GRAND PRIX 2017 STRATÉGIES STRATÉGIE FESTIVAL 2017
GRAND PRIX Design category DU DESIGN 2017 DU DIGITAL 2018 WITH WCIE
Logotype (Branding) WITH WCIE STORE / RETAIL BRONZE Design /
WITH WCIE GOLD: Brand creation dispositifs Consumer’s Brand Identity
« Launching of Jo&Joe » category Drive to store category for the lauching
GOLD: General design GOLD BETC DIGITAL of JO&JOE
category for JO&JOE
FIRST PRICE AT PRIX LABEL RED DOT DATA DRIVEN
COMMUNICATION WITH WCIE WITH WCIE CAMPAIGN
& ENTREPRISE UJJEF Design Observer Brand Identity Category SILVER
Category 2018 BETC DIGITAL
WITH WCIE
for JO&JOE
14WHY INVEST IN JO&JOE | PERFORMANCE
DISTRIBUTION & DIGITAL
STRONG DIRECT CHANNEL
THE STRENGTH OF
www.joandjoe.com
Accorhotels.com
SEO Responsive Acquisition Brand market International sales
friendly Marketing window teams
INDIRECT DISTRIBUTION
« 2/3 of young travellers plan
their trip on their
smartphones… »
MOBILE FIRST
15WHY INVEST IN JO&JOE | PERFORMANCE
ACCOR DISTRIBUTION SOLUTION
ACCOR OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS
Source : CRS by end of 2018
16WHY INVEST IN JO&JOE | PERFORMANCE
ACCOR LOYALTY PROGRAM
ACCOR OWNS THE MOST INTERNATIONAL AND FAST GROWING LOYALTY PROGRAM
Guest origin
Loyalty members Northern A worldwide
worldwide Europe
12% program
Americas
Le Club AccorHotels France 31% 20 brands
FRS loyalty program
173M 13%
3,500 hotels in 100 countries
Huazhu loyalty program Central &
Eastern
Free enrollment
Europe 100% web based program
6%
Partnerships with major airline
Medite- Asia-Pacific loyalty programmes: Skyteam,
106M 120 rranean,
Middle East
18% One World, Star Alliance…
100 & Africa…
70
4,7 >53
4 LE CLUB ACCORHOTELS
40
53 MILLION REPRESENTS
25 32 MEMBERS WORLDWIDE
10 14 18 34.6%
2012 2013 2014 2015 2016 2017 2018 +27,700 OF ALL ROOMNIGHTS
MEMBERS EVERY DAY
Source : LCAH by end of 2018
17WHY INVEST IN JO&JOE | PERFORMANCE
BUSINESS MODEL
A turnover structure based on:
Accommodation A « professional » offer: F&B
(Prices per night groups, incentives, meetings. 35 to 55% of our
from 19 €/bed * ) turnover
(meals less than 10€*)
From 250 beds Construction, renovation, conversion
10 to 11 M²/bed ratio in total TGFA Historical and atypical places
(boats, gymnasiums, cinemas, mills…)
An optimized level of profitability enabling both Tripsters and Investors to sleep soundly at night.
*prix base France 18
18WHY INVEST IN JO&JOE | PERFORMANCE
OUT OF ORDINARY
Can be all kind of rooms with a specific
and unique design
Open 5%
APARTMENT
45 %
YOURS 2 / 3
House 6 beds
Private bedrooms 2 to 3 beds
JO&JOE TYPE
30 %
TOGETHER 4
Small dormitories of 4 beds
HAPPY HOUSE
20 %
TOGETHER 6 / 8 / 10
Big dormitories of 6 / 8 / 10 beds
BAR / RESTAURANT
19WHY INVEST IN JO&JOE | PERFORMANCE
TOGETHER 6 / 8 / 10 YOURS 2 / 3 TOGETHER 4 APARTMENTS
Big Dormitories Private bedrooms Small Dormitories 6 beds
6 to 10 beds 2 to 3 beds 4 beds
20WHY INVEST IN JO&JOE | PERFORMANCE
DEVELOPMENT CRITERIA
AAA ultra city center
location, historic WORLDWIDE
conversion
HOTEL
RECOMMENDED
NUMBER OF ROOMS
350 to 600 beds 350 to 600 beds
TGFA / ROOM 10 – 11 sqm/bed 10 – 11 sqm/bed
High volume Bar in lndoor & Outdoor Premises
FOOD & BEVERAGE Happy house featuring collaborative kitchen for guest
use
WELL-BEING No Well-being equipment
PRIME SECONDARY AIRPORTS
LOCATIONS LOCATIONS SUBURBS
Flexible space among public spaces
MEETINGS INTERNATIONAL
& OTHERS
Shared room to be converted into ad hoc meeting
spaces CAPITALS
KEY CITIES &
RESORTS
MAJOR DOMESTIC
DESTINATIONS
OTHER CITIES &
ATTRACTIVE
TOURISTIC
DESTINATIONS
(1) Based on market demand
21THANK YOU !
Contacts
FRANCOIS LECLERC
VP Brand and Operations JO&JOE
francois.leclerc@accor.com
NICOLAS STACHOWIAK
Development Coordinator F&B&E
nicolas.stachowiak@accor.com
ANAÏSE CROMBÉ
Head of Digital, Marketing and Communication
anaise.crombe@accor.comYou can also read
