YEAR REVIEW IN 2020 - Personal Care Products Council
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YEAR IN REVIEW 2020
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
TABLE 1 7
OF
MESSAGE FROM DRIVING GLOBAL
THE PRESIDENT & CEO ACCESS
CONTENTS
2
PERSONAL CARE PRODUCTS
8
PROMOTING
COUNCIL AT A GLANCE SOUND SCIENCE
3
MESSAGE FROM
10
BEAUTY INDUSTRY
THE BOARD CHAIR BY THE NUMBERS
4
COVID-19 INDUSTRY
12
STRENGTHENING
RESPONSE PUBLIC TRUST
5
PERSONAL CARE PRODUCTS
14
LOOK GOOD FEEL
COUNCIL’S 2020 IMPACT BETTER FOUNDATION
6
ADVOCATING
16
BOARD OF DIRECTORS
FOR IMPACT & SENIOR LEADERSHIP
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
I think it’s fair to say that 2020 was a year without Despite congressional priorities shifting to focus
parallel. We all felt the tremendous impacts of the on COVID-19, we continued to work with
A MESSAGE FROM
COVID-19 pandemic and were witness to a historic policymakers and advocacy groups to modernize
THE movement to address racial equality and social
justice. I am incredibly proud of our industry, our
federal and state laws, guided by our commitment
to science-based programs and product safety.
PRESIDENT member companies and our employees during
these challenging times. Our industry has a long
Science and safety are fundamental considerations
when our companies manufacture their products.
& CEO history of working to improve the well-being of
the people who use our products. Throughout the
There is nothing more important than safety. If our
consumers can’t believe in a product or rely on it
past year, we strengthened our commitment to the to do what it says, then nothing else matters.
health and safety of our employees, our consumers
In 2020, we remained true to our goal of creating
and our communities.
a more beautiful and sustainable world. We know
Many PCPC member companies quickly responded that protecting the planet is a responsibility, not a
to the pandemic by shifting their manufacturing choice. The past year, more than ever, emphasized
lines to provide millions of units of essential the importance and urgency of this work for our
products and financial support to hospitals, companies, our communities and our planet. And,
first responders, partner pharmacies and relief global collaboration is key.
organizations. Many member companies address
As we usher in 2021, we face more challenges and
diversity, equity and inclusion in their own
uncertainties but do so with renewed energy and
organizations —all of us recognize the need to
hope. Our industry remains steadfast in its effort
look inward with a critical eye. We know we’re not
to lead with passion and compassion. Together,
perfect, and we don’t have all the solutions, but
we can be proud of our accomplishments as
our industry is whole-heartedly devoted to finding
we strive for a year of unity and healing. We are
innovative approaches that benefit society and
grateful for the trust our member companies and
help shape a more inclusive future.
key partners place in us. We will continue our
responsibility and service to them.
I hope you find this report useful, and as always,
we welcome your feedback.
LEZLEE WESTINE
PRESIDENT & CEO
PERSONAL CARE PRODUCTS COUNCIL
1
PERSONAL CARE PRODUCTS COUNCIL
PERSONAL CARE
PRODUCTS
EXECUTIVE
FLY-IN
COUNCIL
AT A GLANCE
Since 1894, the Personal Care Products Council
(PCPC) has served as the leading national trade
association representing the most trusted and
beloved brands in beauty and personal care.
Headquartered in Washington, D.C., PCPC
advocates on behalf of 600 member companies
to promote an effective and pragmatic regulatory
environment that enables companies to
manufacture, distribute and supply safe, innovative
products to families around the world who trust
and enjoy them every day. Sound science is
the foundation for everything we do.
We continually share the industry’s voice and
advocate for its perspective, and engage
a variety of stakeholders — policymakers,
regulators, nongovernmental organizations
(NGOs), retail partners and the news media —
to educate about the complexity and scientific
sophistication behind our products and the
importance of harmonizing global regulation
of our industry.
We stand united and resolute with our members
in our commitment to consumer and product
safety, quality and innovation.
2
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
We are living in very
challenging times, but
the last year has taught us that
there are great opportunities
to come together and seek
meaningful solutions.
In light of the global pandemic and our country’s civil unrest, we have taken
a thoughtful look inward and adjusted professionally to a new norm.
We’ve demonstrated our industry’s resiliency and generosity in the process.
The beauty and personal care products industry will continue to be an agent
for change and a force for good. Together, we will work in partnership
with key stakeholders to create a more beautiful and sustainable world.
KEECH COMBE SHETTY
CHAIR, BOARD OF DIRECTORS, PERSONAL CARE PRODUCTS COUNCIL
EXECUTIVE CHAIR, COMBE INCORPORATED
33
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
When the COVID-19 pandemic HAND SANITIZERS
emerged in early 2020, PCPC and
its member companies worked PCPC educated U.S. government
together to help mitigate the virus agencies about the serious
and to ensure people access to shortages related to hand sanitizer
the safe, essential products they manufacturing, including alcohol,
rely on every day. denaturants and packaging, and
engaged with the U.S. Food and
INDUSTRY DECLARED ESSENTIAL Drug Administration (FDA) and
Congress, which lead to issuance
of temporary guidance allowing
PCPC advocated at the global,
COVID-19 federal, state and local levels to assure
government regulations supported
non-traditional manufacturers
to produce hand sanitizers. To
INDUSTRY business continuity, and designated
personal care products and supply
help address the critical shortage,
members quickly converted
RESPONSE chains as essential products and
critical infrastructure. By achieving
manufacturing lines and increased
production. PCPC created the Hand
Sanitizer Ingredient Connection
this critical designation, members
program to connect buyers and
maintained operations and production
sellers of hand sanitizer materials,
during this crisis. PCPC also unified
including ethanol, viscosity controlling
the industry to urge governments
agents and packaging.
around the world to temporarily
relax Certificates of Free Sale (CFS) Member companies produced
requirements, ensuring critical supplies and donated, among other items,
reached international markets. more than 20 million units of hand
sanitizer to hospitals, community
clinics, medical and emergency
COVID-19 COMMAND CENTER
professionals, first responders,
industry employees, and made
PCPC developed an online COVID-19
them available to retail customers.
Command Center to provide members
and other key stakeholders—including
policymakers, the media and
consumers —with continuously
updated information about the virus
and industry’s response to the
pandemic. Throughout 2020,
it remained one of the most visited
pages on PCPC’s website. The team
routinely shares information about
COVID-19 with key audience members
across social media platforms,
including resources from the Command
Center, member company initiatives,
safe hygiene practices and relevant
industry news.
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
THE 3,882
HAND SANITIZER
1.62
MILLION PEOPLE
98%
RECOMMEND
PERSONAL
INGREDIENT REACHED VIA LGFB PROGRAM
CONNECTIONS COSMETICSINFO.ORG
& PERSONALCARE-
CARE PCPC launched the
COUNCIL.ORG To mark World Cancer
Day — February 4, 2020 —
PRODUCTS
Hand Sanitizer Ingredient LGFB released results of its
Connection program in Despite the attention paid
third annual and largest-
to COVID-19 this past
COUNCIL’S
response to the hand ever Global Participant
sanitizer shortage during year, our industry saw a
Survey. Responses were
continued demand for
2020
the COVID-19 pandemic collected from more than
this year. The new program reliable and accurate
26,000 women with cancer
information on cosmetics
IMPACT
connects buyers and sellers in 16 countries. The data
of hand sanitizer materials, and personal care products,
demonstrates the continued
including ethanol, viscosity particularly via PCPC’s
positive impact of LGFB.
controlling agents and consumer-facing science
Results indicate that 98%
packaging. To date, and safety website —
of participants would
960 1,741 193 companies have CosmeticsInfo.org.
recommend the program,
made 3,882 matches. Everyone deserves the
and 92% felt confident
right to know what’s
INTERNATIONAL CERTIFICATES OF FREE about their appearance
in their products, and
2,500+
NOMENCLATURE SALE (CFS) ISSUED after participating in
COSMETIC INGREDIENT they also have the right
the program.
(INCI) NAMES CREATED to understand. The site
CFS are required by
CANCER PATIENTS includes factual, publicly
numerous foreign
The International SERVED available scientific
governments to assure
Nomenclature Committee information on ingredients
products exported
created 960 new INCI While in-person workshops most commonly
from the U.S. to their
names in 2020, which were suspended for used globally.
countries are the same as
reflects the industry’s drive most of the year due to
products sold in the U.S.,
14
for innovation. Many new the pandemic, the Look
presumably meeting all
ingredients are created Good Feel Better (LGFB)
state and federal laws and
through biotechnology Foundation was able to
regulations. Exports to WEBINARS & MEETINGS
processes and present new quickly shift all services to
these countries must be
approaches to the guiding virtual and online platforms.
accompanied by a valid
principles for designating Through its pre-COVID PCPC hosted a number
certificate, or the product
globally standardized in-person workshops, virtual of continuing education
will not be admitted. The
INCI names. This system workshops and online and networking events,
COVID-19 pandemic and
is key to ingredient videos, LGFB served more including our in-person
subsequent temporary
labeling and seamless than 2,500 patients and Annual Meeting, virtual
authenticating government
communication among delivered 331 workshops. Science Symposium, and
office closures unfortunately
medical professionals, In addition, LGFB online webinars on COVID-19
caused a reduction in
regulators, scientists support and resources and sustainability initiatives.
the number of exports.
and consumers. were accessed more than
300,000 times.
5
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
FLORIDA SUNSCREEN
PREEMPTION BILL
ADVOCATING FOR IMPACT As a result of PCPC’s advocacy,
Florida Governor Ron DeSantis
signed a bill into law preempting
local governments from enacting
PCPC represents the industry at CALIFORNIA LEGISLATIVE ADVOCATING FOR FLEXIBILITY
cosmetics/over-the-counter (OTC)
federal, state and local levels on INITIATIVES
drug laws, including the Key West
issues of interest to cosmetics and PCPC advocated with federal and ban on sunscreens containing
personal care products companies. Together with a wide coalition of state agencies to increase flexibility certain ingredients.
Through strategic partnerships, health, environmental and women’s for industry on several impactful
PCPC advocates for policies based groups, PCPC successfully advocated regulatory matters, including CROWN ACT
on the best available science. State for California legislation to align ingredient reporting under the
and local governments increasingly with the European Union (EU) list of California Safe Cosmetics Act, PCPC continued to advance anti-
make policy decisions that have a prohibited ingredients in cosmetics which requires cosmetics discrimination legislation across
global impact affecting a wide range and personal care products. This manufacturers to report any products the U.S. As a member of the CROWN
of industries, including the personal legislation was part of a package with ingredients that are potential (Creating a Respectful and Open
care and cosmetics sectors. of enacted bills, all advocated for carcinogens or toxicants. PCPC World for Natural Hair) Coalition, we
by PCPC, addressing fragrance worked with the California Department
PCPC continues to champion actively supported the CROWN Act,
ingredient disclosure, public of Public Health toward removing
major federal priorities, including which recently passed the U.S. House
reporting of known cosmetic additional reporting requirements
Congressional funding for FDA’s of Representatives and is now law in
allergens and consolidating rules for data not covered under the law.
Office of Cosmetics and Colors, seven states and pending in more
for hazardous waste. Similarly, PCPC worked to prevent
modernization of cosmetics and than 20 others.
personal care products regulation, Through engagement with state the imposition of civil penalties by
and advancing federal legislation policymakers, PCPC successfully the Federal Trade Commission (FTC) SUNUCATE
to ban animal testing. advocated to modify a proposed on unqualified “Made in USA” claims
California air quality rulemaking that for first-time offenders who might PCPC continued to work collaboratively
HENRY SPIRA CORPORATE would have set draconian limits on inadvertently violate the laws. with the American Society for
PROGRESS AWARD Dermatologic Surgery Association
volatile organic compounds (VOC) PCPC also focused on the proposed
emissions on several personal care inclusion of essential oils under (ASDSA), American Academy of
The Humane Society of the United product categories and forced the Lacey Act—a law designed to Dermatology (AAD), and more than
States (HSUS) selected PCPC to companies to reformulate to meet prohibit the illegal importation of 60 other health, education and parent
receive the Henry Spira Corporate the lower emission standards. fish, plants and wildlife —with the groups to support legislation that
Progress Award, which recognizes Animal and Plant Health Inspection specifically allows sunscreens to be
Additionally, PCPC worked with
significant corporate animal welfare Service of the U.S. Department used in schools. To date, 26 states
California’s Office of Environmental
commitments. The Humane Society of Agriculture, as well as the new and Washington, D.C., have passed
Health Hazard Assessments to clarify
Legislative Fund, HSUS and PCPC 1,4-dioxane limits for cosmetics the “SUNucate” model.
“cannabis extracts” do not include
worked together in 2019-2020 to and personal care products
hemp, hemp oil, hemp-derived
reach a historic agreement on by the New York Department of
Cannabidiol (CBD), or its extracts
federal legislative language resulting Environmental Conservation.
or derivatives, under Proposition
in the introduction of the Humane
65. PCPC developed documents
Cosmetics Act, which would ensure
summarizing the issue of cannabis
a uniform standard for animal welfare.
in cosmetics, including a fact sheet,
to speak to a variety of audiences.
6
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
PCPC’s Global Strategies team UNITED STATES-MEXICO CANADA
manages a number of programs to AGREEMENT (USMCA)
DRIVING engage international regulators and
assist members in complying with Facing unexpected issues with Health
GLOBAL ACCESS international laws. Canada’s implementation of the USMCA
Cosmetics Annex, PCPC’s Global
CHINA Strategies team worked closely with the
Office of the U.S. Trade Representative
PCPC ramped up advocacy efforts on (USTR) and Cosmetics Alliance Canada
the implementation of China’s major to assure the full benefits of Canada’s
cosmetics regulatory reform, published commitments would be realized.
at the end of June. The Global Strategies With USMCA fully in force, Canada’s
team raised concerns directly with agreement to eliminate burdensome
senior-level Chinese ministries and quarantine and retesting requirements
achieved the support and engagement will result in savings to U.S. exporters
of U.S. government trade agencies to of more than $100 million annually.
intervene with the Chinese government.
The team coordinated strategies and INTERNATIONAL COOPERATION
positions with international association ON COSMETICS REGULATION
(ICCR)
partners to ensure common messages.
From July to September, PCPC filed
official comments on 15 separate PCPC participated in a successful ICCR
The International Association Collaboration (IAC) forum is designed meeting in December, notable for the
draft measures with the Chinese
to foster strong industry cooperation and add a “global voice” election of two longtime observers of
Government and World Trade
to proactively address global challenges. By working together,
Organization (WTO). the organization, Republic of Korea and
IAC aims to enhance consumer and stakeholder trust in global
Chinese Taipei, as members. ICCR is a
cosmetics products; increase industry’s ability to offer innovative
products; and drive compatible regulatory requirements TRADE AGREEMENTS voluntary group of international cosmetics
around the globe. regulatory authorities whose mission is
PCPC achieved U.S. government to maintain the highest level of global
support for a high standards Cosmetics consumer protection, while minimizing
Annex as a negotiating objective for regulatory barriers to international trade.
the United States-United Kingdom Free A record number of observers, including
Trade Agreement and the United States- regulators and industry from Chile,
Kenya Free Trade Agreement. These Colombia, Israel, People’s Republic of
commitments would drive global China, Saudi Arabia and Thailand,
regulatory alignment and address attended the meeting. Reports on the
barriers to U.S. exporters. The team also microbiome and integrated strategies
continued to vigorously oppose the for assessment, both products of joint
imposition of increased tariffs on regulator-industry working groups of
cosmetics and personal care products national cosmetics authorities and trade
and ingredients as a means of associations from around the world,
addressing trade barriers with the were endorsed. A new website was
ARIADNE MORAIS, ABIHPEC; PAOLA BECVAR,
EDGEWELL; AND SOLEDAD BUSNELLI, EU and China. launched to improve the visibility of the
CASIC, TOAST THE CONCLUSION OF A many publications on global cosmetic
SUCCESSFUL ANNUAL MEETING OF
INTERNATIONAL INDUSTRY ASSOCIATIONS.
regulatory issues that have been
endorsed by ICCR since 2007.
7
PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
PCPC’s science team—with
specialties in chemistry, microbiology,
PROMOTING toxicology and environmental
science —provides expertise on
SOUND SCIENCE the safety of personal care products
and their ingredients, promoting
best practices in quality, safety and
microbiology, and works to strengthen
PCPC’s influence in scientific and
regulatory forums.
SCIENTIFIC RESEARCH
The team presented research in
a number of areas, including the
environmental impact on corals,
quality metrics and regulatory
requirements, at a number of highly
regarded conferences and meetings.
These included the University of
ALEXANDRA KOWCZ,
Cincinnati Cosmetic Sciences
CHIEF SCIENTIST AND
EVP OF PCPC’S SCIENCE Program, the New York Society of
DEPARTMENT Cosmetic Chemists’ Suppliers Day
Beauty Program, and the Society
of Environmental Toxicology and
Chemistry’s (SETAC) European and
North America meetings.
Environmental Toxicology and
Chemistry — a journal focused on
original experimental or theoretical
work that significantly advances
understanding in the area
of environmental toxicology,
environmental chemistry and hazard/
risk assessment —accepted PCPC’s
critical review of the impacts of
sunscreens on coral. The review found
that sunscreen ingredients do not
pose a significant risk on the health
of coral and underscored the need
for more research. The first virtual
Science Symposium & Expo featured
technical sessions highlighting the
newest research and developments
in the areas of environmental science,
quality, microbiology and safety.
8PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
SUNSCREEN SAFETY ENVIRONMENTAL SCIENCE
PARTNERSHIPS
EXPERT PANEL FOR COSMETIC
INGREDIENT SAFETY
PCPC continued to engage with
FDA regarding the implementation PCPC strengthened existing
collaborations and developed new The Expert Panel for Cosmetic Ingredient Safety is an independent,
of OTC drug reform, which passed
partnerships with universities and nonprofit scientific body, established in 1976 to assess the safety
in March 2020 as part of the CARES
expert organizations in environmental of cosmetics ingredients used in the U.S. through the Cosmetic
(Coronavirus Aid, Relief, and
science, including the University of Ingredient Review (CIR) program. The Expert Panel consists of
Economic Security) Act. In the
York, University of Maryland Center world-renowned scientists and physicians who have been publicly
U.S., FDA regulates OTCs under
for Environmental Science, University nominated by consumer, scientific and medical groups; government
a monograph system, which
of Cincinnati, NOVA Southeastern agencies; and industry. PCPC initiated the CIR program and
establishes various requirements
University, Le Tourneau University, associated Expert Panel at the suggestion of and with support
for approval, including the safety
European Centre for Ecotoxicology from FDA and the Consumer Federation of America (CFA).
and effectiveness of active
ingredients in sunscreens. PCPC and Toxicology of Chemicals For 45 years, the Expert Panel, supported by CIR, has examined and
created technical teams for work (ECETOC), Arche Consulting, evaluated worldwide published and unpublished scientific safety
streams dedicated to supporting Ecostewardship LLC and Waterborne data for a majority of ingredients used in cosmetics and personal
eight key sunscreen ingredients. Environmental, Inc., among others. care products. Representatives from FDA, CFA and PCPC serve as
PCPC continues important scientific non-voting liaisons to the Expert Panel and are actively involved in
PCPC also cultivated a strong
work with these partners around the comment and discussion processes. Expert Panel members
working relationship on behalf
microplastics, polymers, sunscreens must meet similar conflict of interest requirements regarding
of industry with the National
and freshwater/marine environments financial interests as special non-government advisory experts
Academies of Sciences, Engineering
to FDA. Meeting at least three times per year in Washington, D.C.,
and Medicine (National Academies). INTERNATIONAL ORGANIZATION
the Expert Panel conducts safety data evaluations in an open and
The National Academies are in FOR STANDARDS (ISO)
unbiased manner ; meetings are open to the public.
the process of establishing an
expert committee to assess the As a member of ISO — an CIR supported the Expert Panel through an active year, finalizing
environmental impact and public independent, nongovernmental reviews of 13 reports on 119 ingredients, and pivoted to virtual
health benefit of sunscreens, per a international organization working meetings as a result of the COVID-19 pandemic. After the
directive enacted by Congress. to support innovation and provide retirement of long-time team leader Dr. Jim Marks, Jr., the CIR
solutions to global challenges Steering Committee elected a new Expert Panel team leader,
with voluntary, consensus-based Dr. David E. Cohen, Professor of Dermatology and Vice Chair for
international standards — PCPC Clinical Affairs at NYU Grossman School of Medicine.
is committed to promoting
standardization for cosmetics.
Global standards are critical to the
harmonization of the beauty industry.
In 2020, working closely with ISO
committee members, PCPC helped
develop four new international
cosmetics standards with testing
applicators in microbiology, a
validation framework facilitating
global regulatory acceptance of
analytical methods and methods
for the determination of SPF and
water resistance.
9PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
170.5
EMPLOYS MORE THAN 7,200
$ SCIENTIFIC, TECHNICAL,
ENGINEERING AND
MATH PROFESSIONALS
BILLION
SOURCE: PCPC Economic & Social Contributions Report 2020
499.6
IN LABOR
INCOME $
SOURCE: PCPC Economic & Social
Contributions Report 2020
3.9
MILLION
BILLION GLOBAL
INDUSTRY
SOURCE: Euromonitor International Beauty and Personal Care Data 2019
DOMESTIC
JOBS
SOURCE: PCPC Economic & Social
Contributions Report 2020
PEOPLE OF
COLOR
REPRESENT
33
OF THE INDUSTRY’S
%
INDUSTRY PARTICIPANTS
REDUCED GLOBAL
GREENHOUSE GAS
WORKFORCE EMISSIONS BY
3.9%
SOURCE: PCPC Economic & Social
Contributions Report 2020
SOURCE: PCPC Economic & Social Contributions Report 2020
10PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
$1,300
IN CHARITABLE
CONTRIBUTIONS
FOR EVERY
$1 MILLION
REVENUE
WOMEN
COMPRISE NEARLY
SOURCE: PCPC Economic & Social
Contributions Report 2020
77
OF THE TOTAL
%
NEARLY
70 %
WORKFORCE OF TOTAL EMPLOYMENT
SOURCE: PCPC Economic & Social Contributions Report 2020
IS IN SMALL BUSINESSES
(PERSONAL CARE PRODUCTS COUNCIL
STRENGTHENING
PUBLIC TRUST
PCPC remains a trusted, respected voice
and advocate for the cosmetics and personal
care products industry. The Public Affairs and
Communications team informs, engages and
serves as an information source and resource
for key stakeholders including consumers,
regulators, policy makers, media and NGOs.
PCPC continued to make important strides in
educating about the industry’s commitment to
safe and innovative products and its contributions
to the nation’s economic and social well-being.
RICHARD EDELMAN,
CEO OF EDELMAN, A GLOBAL
COMMUNICATIONS FIRM,
DELIVERED THE KEYNOTE
ADDRESS AT PCPC'S
2020 ANNUAL MEETING IN
EARLY MARCH.PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
SKINCARE EDUCATION SUSTAINABILITY DIGITAL ENGAGEMENT
PCPC worked with prominent clinical PCPC’s sustainability program Consumers rely on PCPC’s website
and research dermatologist, Zoe continued to expand following the and on its science and safety
Diana Draelos, M.D., to develop an development and distribution of resource — CosmeticsInfo.org —
educational video series about the the industry’s first ever sustainability for accurate and credible information
importance of caring for your skin, report, Creating a More Beautiful about the industry’s innovation,
in light of COVID-19 and beyond. World, in 2019. The team created and product science and safety;
The series spans three topics compelling content based on sustainability efforts and best
areas —moisturizing, sunscreens the report to help engage and practices; and legislative, legal and
and preservatives — and answers educate key stakeholders about regulatory, and global advocacy.
common questions about each. industry’s collective commitment to The sites also include a number of
PERSONALCARECOUNCIL.ORG
The videos were promoted across sustainability. PCPC also launched industry resources and information
PCPC and CosmeticsInfo social a webinar series for member on the thousands of ingredients
media platforms, using messaging companies to share sustainability used in cosmetics and personal
tailored to different audiences, best practices that help build industry care products. More than 1.6 million
resulting in some of PCPC’s most capability and know-how. viewers visited the websites
successful content to date 2.1 million times to seek answers
INDUSTRY VOTING PLEDGE to complex questions via blogs,
ECONOMIC & SOCIAL infographics and video content.
CONTRIBUTIONS REPORT
The team helped spearhead an effort,
In 2020, PCPC and CosmeticsInfo’s
in partnership with PCPC’s Board
organic and paid social media
PCPC periodically commissions of Directors, to unify the industry
content garnered more than
PricewaterhouseCoopers (PwC) to around the right to vote safely
3.5 million impressions and 75,000
measure the economic and social and strengthen a culture of civic
engagements, using original and
impact of our industry. In the 2020 participation. Launched one month
third-party content to address COSMETICSINFO.ORG
report —Driving the Economy, before the November general
key industry issues and promote
Shaping the Future — which relies on election, 19 member companies
proactive initiatives. Our following
2018 data, the most recent available, came together for the first time to
continues to grow, year after year,
we looked back on our success support “Beauty Counts…Time to
as the team develops new and
(before COVID-19, civil unrest and Vote,” a pledge to provide employees
engaging content to help educate
the movement to address racial meaningful time off to engage in
key audiences.
inequality) as an indicator of our civic activities around the election.
industry’s resilience. The industry
played an essential role in creating
jobs, generating income and making
communities stronger.
13PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
LOOK GOOD FEEL BETTER SOCIAL MEDIA PRESENCE
ALLIANCE WORKSHOPS
LOOK GOOD LGFB began 2020 with a focus on
Despite this year’s uncertainty and
FEEL BETTER
the forced shift to virtual events, LGFB
growing in-person LGFB Alliance grew its social media presence and
hospital workshops and livestreaming
FOUNDATION
now has a highly engaged Facebook
Look Good Feel Better Live! Virtual fan base of 45,000, more than 10,500
Workshops (introduced in January Instagram followers (a 15% increase
2019). The virtual workshops offer in 2020), and a growing and active
a unique and convenient way for Twitter base of 5,000 followers
cancer patients to experience
Since its introduction in the U.S. in 1989, Look
professional beauty instruction and BEAUTYCARES DREAMBALL
Good Feel Better (LGFB) has served more than
the benefits of a group environment
2 million people with cancer globally through
from the comfort and privacy of their On September 24, the BeautyCares
free patient programs across the U.S. and in
home, office or other self-selected DreamBall went virtual, hosting
26 countries worldwide, making it the only
setting. As a result of COVID-19, 750 diverse guests for the event
international cancer support charity that helps
the program quickly pivoted to an and reaching another 850 through
boost the physical and emotional well-being
all-virtual delivery of LGFB workshops, post-event viewing of the recording.
of people undergoing cancer treatment. In 2019,
with additional support offered via Emmy Award-winning television
LGFB modernized its program with the launch of
online instructional content. LGFB personality Carson Kressley hosted
the Look Good Feel Better Alliance — a network
rapidly expanded its virtual capacity the event, which honored Terry
of hospital partners across the country, Walgreens
and now offers six different virtual Darland, Parfums Christian Dior;
as a community delivery/education partner,
workshop curriculums, with more in Rick Tolin, Lubrizol Advanced
thousands of volunteers, hundreds of LGFB
development. Materials; Keech Combe Shetty,
corporate partners, and other supporters
and friends — to empower women in cancer LGFB worked with 151 hospital Combe Incorporated; and Susanna
treatment through education, support and partners and conducted customized Quinn, entrepreneur and cancer
access to the free LGFB program. virtual workshops in 2020 to deliver survivor. Broadway stars Krysta
331 group programs, providing Rodriguez, Mandy Gonzalez,
support services for more than 2,500 Valisia Lekae and Rebecca Webber
cancer patients amidst unprecedented gave special guest performances.
circumstances. In addition, online The BeautyCares DreamBall (and
resources were accessed in more DreamBall After Dark — newly
than 300,000 times, and cancer rebranded BeautyCares NextGen) is
patients/survivors used LGFB’s online the most important fundraising event
support and resources 165,000 times. for the Foundation, demonstrating the
collective support of the cosmetics
and personal care industry.
14PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
LGFB VIRTUAL
WORKSHOP
PARTICIPANTS
THE BEAUTYCARES DREAMBALL
WENT VIRTUAL ON SEPTEMBER 24,
BRINGING TOGETHER SPECIAL
GUESTS, HONOREES AND
HUNDREDS OF GUESTS ONLINE.YEAR IN REVIEW 2020
ESI EGGLESTON BRACEY, UNILEVER;
TOM SZAKY, TERRACYCLE; MAYA PENN,
ENVIRONMENTAL ACTIVIST; AND SAMHITA
MUKHOPADHYAY, TEEN VOGUE, DISCUSS
THE FUTURE OF BEAUTY – GREEN, CLEAN
AND GEN Z.
16PERSONAL CARE PRODUCTS COUNCIL YEAR IN REVIEW 2020
BOARD OF DIRECTORS EX OFFICIO DIRECTORS
BOARD OF KEECH COMBE SHETTY
PCPC BOARD CHAIR
SERGIO LEITE
COLGATE-PALMOLIVE
SCOTT HEID
PROCTER & GAMBLE
DIRECTORS COMBE INC.
BARBARA MENARGUEZ BRIAN HEINDL
AND
GREG ADAMSON CHANEL HENKEL
GIVAUDAN FRAGRANCES
KELLY MOLINARI
FILIPPOS MINAIDIS
SENIOR
L’ORÉAL
ALVARO ALONSO HENKEL
BEIERSDORF
TINA PARKER
JACK NETHERCUTT
LEADERSHIP
UNILEVER
SCOTT BEATTIE MERLE NORMAN COSMETICS
REVLON
ANTHONY SANTINI
HELENE PAMON
COMBE INC.
MATT BELL SANOFI
EDGEWELL PERSONAL CARE
MARTINA SPINATSCH
CHRIS PAYNE
*AS OF DECEMBER 2020 DANYELLE BOILARD-PAUL JANE IREDALE
HENKEL
CLARINS USA, INC. (IREDALE COSMETICS)
MARIA CHICLANA GREGORY POLCER PCPC SENIOR LEADERSHIP
SHISEIDO THE ESTÉE LAUDER
COMPANIES INC.
CHRISTOPHER CHOI LEZLEE WESTINE
TAKASAGO INTERNATIONAL STACY RAMSTEDT PRESIDENT & CEO
CORPORATION CHURCH & DWIGHT CO., INC.
ALEXANDRA KOWCZ
ROB EDMONDS ANOUCHAH SANEI CHIEF SCIENTIST & EVP, SCIENCE
KOLMAR LABS GROUP/KDC AMWAY
FRANCINE LAMORIELLO
ESI EGGLESTON BRACEY CHRIS SAYNER EVP, GLOBAL STRATEGIES
UNILEVER CRODA INTERNATIONAL
TOM MYERS
KAREN FRANK GEORGE SCHAEFFER EVP, LEGAL & GENERAL COUNSEL
KAO ALOXXI INTERNATIONAL
CORPORATION
MARK POLLAK
CHARLES-FRANÇOIS SR. EVP & CHIEF OPERATING
GAUDEFROY ANDREW STANLEICK OFFICER
UNILEVER COTY
LISA POWERS
CHRIS GOOD JORIS THEEWIS EVP, PUBLIC AFFAIRS &
THE ESTÉE LAUDER IFF COMMUNICATIONS
COMPANIES INC.
RICK TOLIN LOUANNE ROARK
DAVID GREENBERG THE LUBRIZOL CORPORATION EXECUTIVE DIRECTOR,
L'ORÉAL LOOK GOOD FEEL BETTER
FOUNDATION
HERVÉ TOUTAIN
DIMITRI HALOULOS L’ORÉAL
RODAN + FIELDS MEGAN SMITH, CPA
CHIEF FINANCIAL OFFICER
ESPE TROYANO
DAVID HOLL PROCTER & GAMBLE
MARY KAY INC. MIKE THOMPSON
SVP, GOVERNMENT AFFAIRS
JERRY VITTORIA
ALEX KEITH FIRMENICH S.A.
PROCTER & GAMBLE
KATHLEEN WIDMER
MARIA “DUDA” KERTESZ JOHNSON & JOHNSON
JOHNSON & JOHNSON CONSUMER HEALTH
CONSUMER HEALTH1620 L STREET, NW, SUITE 1200 PERSONALCARECOUNCIL.ORG WASHINGTON, D.C. 20036 COSMETICSINFO.ORG T 202.331.1770 F 202.331.1969
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