YEARBOOK 2019 - | Compagnie des Alpes

 
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YEARBOOK 2019 - | Compagnie des Alpes
YEARBOOK 2019
YEARBOOK 2019 - | Compagnie des Alpes
FO R 30 Y E A R S, S TE P BY S TE P TOWA R DS A COMMO N FU T UR E

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YEARBOOK 2019 - | Compagnie des Alpes
Dominique Marcel,
Chairman and Chief Executive Officer

                                       EDITORIAL
            of Compagnie des Alpes

                                                          With 23.6 million visitors welcomed, more than €200 million invested and operating and net
                                                          income that was double compared to 2012–2013, 2019 was a vintage year for Compagnie des
                                                          Alpes. A year all the more meaningful in that 2019 marked the Group’s 30 th anniversary.

                                                   THIRTY YEARS IN WHICH A PUBLIC INITIATIVE PROMOTING MOUNTAIN AREAS
                                                   HAS TURNED INTO A LEADING GROUP IN THE LEISURE INDUSTRY
                                                           2019 was also a special moment, one demonstrating the soundness of a strategy that has been
                                                           in place for several years, and engagement thanks to the extraordinary commitment and multi-­
                                                           dimensional expertise of the 5,000 people who make up and embody the entity now tagged “CDA”.
                                                           I am especially proud of these teams: it is thanks to them that for the last 30 years we - employees,
                                                           partners and stakeholders - have been advancing together step by step towards a shared future.

                                                           Because 2019 also meant a new outlook, that of even more steadfast commitment by our company
                                                           to shape a sustainable future for the regions where it operates, in partnership with the entire
                                                           ecosystem. I invite you to learn more about the path we have taken in this document that
                                                           ­e xplains both our inspiring history and where we are today.

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YEARBOOK 2019 - | Compagnie des Alpes
C O M PA G N I E D E S A L P E S I N 2 0 1 9 , T H E E U R O P E A N L E A D E R I N L E I S U R E

                                                                                                                                                                        A C O M M I T T E D PA R T N E R F O R 3 0 Y E A R S
             €                                                                                                                                                                                                                                                                                                                           42% women in headcount
                                                                                                                                                                                                                                                                                                                                        39% of executives are women
                                                                              5,129                                                                                                                                                              2019 VALUE DISTRIBUTION                                                            607 professional certifications (+33%)
         €854                                                         EMPLOYEES                                  +23.6 MILLION                                          € 1 BILLION                                                                            1.6%
                                                                                                                                                                                                                                                                                                                              255 work-study contracts (more than 5% of headcount)

MILLION IN REVENUE                                                (X2 IN THE SEASON)                                         VISITS                       €             INVESTED SINCE 2012
                                                                                                                                                                                                                               EXTERNAL GROWTH AND
                                                                                                                                                                                                                              REAL ESTATE PARTNERSHIP   6.2%           CDA SHAREHOLDERS
                                                                                                                                                                                                                                                                                                                              1 MASTER’S DEGREE in “Mountain Real Estate”
                                                                                                                                                                                                                                                                                                                                               with INSEEC U

                                                                                                                                                                        +60% compared to the annual                                                                               29.7%
                                                                                                                                                                        average of the previous years                                   18.2%
                                                                                                                                                                                                                                                                                      SUPPLIER EXPENSES
                                                                                                                                                                                                                                                                                                                                                         ENERGY
                                                                                                                                                                                                                          LOCAL, REGIONAL, AND                                        (primarily in the AuRA region)                 55% renewable energy used and 86% “green”
                                                                                                                                                                                                                             STATE AUTHORITIES
                                                                                                                                                                                                                                                                                                                                                360 MWh in RnE produced
                13                                                            10
                                                                                                                          11                                            In 2019,
                                                                                                                                                                        €209.4 MILLION
                                                                                                                                                                                                                                                                                                                                                      BIODIVERSITY
                                                                                                                                                                                                                                                                                                                                        25,000 pieces of fauna/flora data collected
  LEISURE PARKS                                                                                                  SKI AREAS                                              in net capital expenditure                                                                                                                                               from 978 inventory visits
 INCLUDING 12 IN EUROPE                                                                                             IN FRANCE                                                                                                        INVESTMENTS
                                                                                                                                                                                                                                                                                                                                                        RECYCLING
                                    C A N AD A
                                                 13
                                                              8
                                                                  9
                                                                                                                                                                        • €102 million in ski areas                                         20.8%                                       SALARIES                                               1,000 tonnes of steel reused
                                                                      7                                                                                                 • €103 million in leisure parks                                                                         22%     (97% of employees on sites)
                                                                          6                                                                                                                                                                                                                                                                              WASTE
  €381 MILLION in revenue                                                                                  €444 MILLION in revenue                                                                                                                                                                                                         target of 100% sorting in the parks
         45% of Group revenue                                                                                    52% of Group revenue

        9.6 MILLION visits                                    1                                               14 MILLION skier-days
                                                                                               11
                                                          5   4
                                                                                                                                                                                             CDA MANAGEMENT                           TRAVELFACTORY                                           INGELO                                                 A NETWORK OF 12 REAL
   1                   8                                  PARIS                                              1                 7                                        Nearly 30 support and consulting references                   A leader in all-in-one skiing,                          Experts in quality engineering/security                ESTATE AGENCIES
                                                                                                                                                                                                    in 10 countries                   specialised in holiday rentals                          in France and abroad
                                                                                                                                                                                                                                      and group getaways                                                                                             • 28
                                                                                                                                                                                                                                                                                                                                                        destination management
   2                   9                                                                                     2                 8
                                                      2                                                                                                                                                                                                                                                                                                companies
                                                                                          12                                                                                                                                          • 345,000 customers
                                                                                                                                                                                                                                                                                                                                                     • 13,500 beds managed
   3                   10                                                     11 10
                                                                                                             3                 9
                                                                                     2                                                                                                                                                • 50,000 getaway packages
                                                                          3
                                                                               1
                                                                                  3                                                                                                                                                                                                                                                                  • 25% market share
                                                                                    4 5
   4                   11                                                        7 6                                                                                                                                                                                                                                                                   of warm spread beds
                                                                                                             4                 10
                                                                                9
                                                                                    8                                                                                               RUSSIA   KAZAKHSTAN
   5                   12
                                                                                                             5                 11                                            GEORGIA

                                                                                                                                                               FRANCE                                                                                                                         CDA PRODUCTIONS
   6                   13                                                                                                                                                                                                                                                                     Artistic flair that gives (new) life
                                                                                                             6                                                             TURKEY    OUZBEKISTAN
                                                                                                                                                                                                                                                                                              to cultural property
                                                                                                                                                                                                          CHINA
                                                                                                                                                                                                                  JAPAN
   7
                                                                                                                                                         MOROCCO

       1 NON-CONTROLLING INTEREST                                                                   LARGEST SHAREHOLDER    3 NON-CONTROLLING INTERESTS

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YEARBOOK 2019 - | Compagnie des Alpes
CONTENTS

A decade ago, Compagnie des Alpes embarked on a major proactive investment policy drawing on more
than €1 billion.

A CONSCIOUSLY ADOPTED EFFORT SUPPORTING A PROMISING,
                                                                                                                                  C O M PA G N I E D E S A L P E S I N 2 0 1 9 ,
SHARED DEVELOPMENT OF ALL OUR SITES.
                                                                                                                                 THE EUROPEAN LEADER IN LEISURE
All these projects testify to an approach driven by the in-depth expertise and operational excellence of
all the teams in the name of our customers’ Very High Satisfaction.
And yet 2019 was not the time to “sit back and assess”. Now 30 years young, the Group wants to take                                     1 . F R O M A R E G I O N T O A D E S T I N AT I O N
up new challenges to make all our sites much more than a tourist attraction, with each one now an
                                                                                                                                                           SKI AREAS P14
“experience destination”.
                                                                                                                                                        LEISURE PARKS P38
We have launched this necessary transformation with initiatives taken in accommodation, distribution,
customer knowledge and relations, digitisation, the expansion of the offering and the acquisition or
creation of new sites.
                                                                                                                    2 . F R O M V E R Y H I G H C U S T O M E R S AT I S F A C T I O N T O E N C H A N T M E N T …
Compagnie des Alpes wants all its destinations to be sustainable and eco-friendly; sustainable because
                                                                                                                                      ENHANCING THE CUSTOMER EXPERIENCE
they are economically profitable, and collective because they generate shared value.
                                                                                                                               DIGITISATION: DOING WHAT MATTERS MOST AND DOING IT BEST P66
All the teams are now working to ensure that the Group and its partners maintain momentum that is
                                                                                                                                     ACCOMMODATION: THE “DESTINATION” EXPERIENCE P72
at least if not more positive than today for the next ten years and beyond. All their actions are footprints
towards a sustainable future.

                                                                                                                                     3. FROM RESPONSIBILITY TO COMMITMENT
                                                                                                                                  REDUCING OUR ENERGY AND DIRECT CARBON FOOTPRINT P80
                                                                                                                                             MANAGING RESOURCES SUSTAINABLY P82
                                                                                                               CONTRIBUTING TO THE PROTECTION OF BIODIVERSITY AND THE ENHANCEMENT OF NATURAL AREAS P84
                                                                                                               CONTRIBUTING TOGETHER TO THE SUSTAINABLE DEVELOPMENT AND APPEAL OF THE TERRITORIES P88
                                                                                                                           PROMOTING INTEGRATION IN EMPLOYMENT AND DEVELOPING DIVERSITY P90
                                                                                                                                                         HEART OF CDA P92

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YEARBOOK 2019 - | Compagnie des Alpes
2                                               1
        F R O M A R E G I O N T O A D E S T I N AT I O N

3
              Investing more than €200 million in 2019 alone, Compagnie des Alpes sets out to conti-
              nuously revamp the customer experience. Beyond its innovation capacity and resources,
              the Group is a driving force for attractiveness when it comes to the regions where sites
              are located. The arrival of an attraction or a structural redevelopment enables every
              nearby ecosystem to benefit from the economic and societal spin-offs connected to the
              increase in numbers of visitors. These are stakeholders who become close partners and
              are involved at different stages and different levels in projects that are deeply anchored
              in a region, breathing life into a shared ambition.

              OUR FOOTPRINT: Invest, co-invest, share

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YEARBOOK 2019 - | Compagnie des Alpes
1989-2019
                                                                                                                                                                                                      Integration of the
                                                                                                                                                                                                      Deux Alpes area
                                                                                                                                                                                                      2009                                                                  2011                             2011                                 2012
                                                                                                                                                                                                                                                                             First projects of CDA           • Integration                       Closure of
                                                                                                                                                                                                                                                                             Management in Russia               of Futuroscope                    Bioscope
                                                                                                 2007                                                        2007-2008                                                                                                       and in Morocco                  • Sale of                                                  2013
                                                                                                 Flaine sets up                                              • Integration of Val d’Isère                                                                                                                      7 non-strategic parks                                    • Launch of Foncière Rénovation
                                                                                                 the first Environmental                                        and share capital developments                             Streamlining and strategic                                                                                                                       Montagne, intended to renovate
                                                                                                 Observatory in Europe                                       • Minority stake in Avoriaz,                                 refocus, consistent with                                                                                                                         500 lodges and market them to skiers
                                                                                                                                                                Valmorel and La Rosière                                    Compagnie des Alpes’ growth                                                                                                                   • Opening of the first Grévin abroad
                                                                                                                                                                                                                           ambitions                                                                                                                                        in Canada
                    1989                                                                                                                                                                                                                                               2010                                                                                              • Launch of an online ski holiday sales
                            Creation of the Compagnie des Alpes
                                                                                                                                                                                                                    2009                                               Financial restructuring
                                                                                                                                                                                                                                                                                                               • Creation of an International Development                  website, Alpes Ski Résa
                            by the Caisse des Dépôts et Consignations                                                                                                                                               2010                                                                                          and New Business Lines Department
                                                                                                                                                                                                                                                                                                               • Strategic change and intensification:
                                                                                               2005                                                                                                                                                                                                               the Very High Level of Customer
                                                                                               2006                                                                                                                                                                                                               Satisfaction (TGS) becomes the governing
                                                                                                  Compagnie des Alpes becomes                                                                                                                                                                                     principle of the leisure parks’ strategy
                                                                                                                                                                                                                                                                                                                                                               2013
                                                                                                  a solid key player in leisure
                                                     1989-1990                                    destinations in Europe, with                                                                                                                                                Opening of Grévin Prague
                                            Integration of Tignes                                 seven new parks including Walibi                                                                                                                                                        (Czech Republic)
                                           and Peisey-Vallandry                                   Belgium, Holland and Rhône-Alpes,                                                                                                                                                               2014
                                                                                                  Aqualibi, and Bellewaerde

                                                     1991-1994                                                                                                                                                                                 2014-2015                                                                                  2013
                                       Integration of La Plagne,
                                                                                                                                                                                                                2015                                                                                                                      2014
                                                                                                                                                                                                                                            • Integration of Megève via Chamonix Mont Blanc
                                       Les Arcs and Chamonix -                                  2005                                                                                                            Tignes is the
                                                                                                                                                                                                                                                pening of Grévin Séoul (Korea) and Sindibad (Morocco)                      Increased capabilities
                                           Les Grands Montets                                   Integration of Planète Sauvage                                                                                  first Green Globe-certified • O                                                                              of CDA Management
                                                                                                                                                 Privatisation of CDA                                           ski area in the world       •   irst contract with China for the Thaiwoo ski resort
                                                                                                                                                                                                                                               F
                                                                                                and the Mer de Sable                                                                                                                        •S  ale of 4 leisure parks                                              in China, Russia and Japan,
                                                                                                                                                                                                                                                                                                                  for ski resorts and leisure parks
                                                                                                                                             2004
                                     Listing of CDA
                          on the Second Market of                                               2004-2005                                                 2004
                         the Paris Stock Exchange                                Integration of Serre Chevalier                  Integration of Panorama Park
                                                                             and Aletsch Riederalp (Switzerland)                                         (Germany)
                                                      1994                                                                             and Pleasurewood Hills           2003                                                        2015
                                                                                                                                                         (England)                                                                                                                               2016
                                                                                                                                                                        Integration of the Aquaparc                                 2016                                                         • Opening of Chaplin’s World
                                                                                                                                                                        de Bouveret (Switzerland)
    1995                                                                                                                                                                                                                              • New concession agreement for the Jardin                    by Grévin (Switzerland)
                                                                                                                                                                                                                                         d’Acclimatation with LVMH                               • Val d’Isère and Grand Massif
    Integration of Les Menuires
                                                                                                                                                                                                                                      • Opening of a CDA subsidiary in China, and                  are Green Globe-certified
                                                                                                     Compagnie des Alpes diversifies its activities and moving
                                                                                                                                                                                                                                         continuation of international development
                                                                                                                                                                                                                                                                                                                                                               2016-2017                              2017
                                                                                                                 into leisure destinations with the acquisition                                                                                                                                                                                                Continuation of contracts          Disposal of
                                                                                                           of the 10 parks of Groupe Grévin & Cie including                                                                           • Launch of the Parc Astérix hotel plan: three hotels
    1996                                                                                                     Musée Grévin, Parc Astérix, and France Miniature                                                                           and x4.5 the number of rooms                                                                                           in China, which will host            Fort Fun
    • CDA’s first overseas operations through a minority stake                                                                                                                                                                                                                                                                                                the 2022 Olympic Games               (Germany)
       in Val d’Aoste (Italy)                                                                                                                                        2002
    • Minority stake in Courmayeur (Italy)

                                                                                                                                                                                                                   2019                                                     2019                                                             2018
                                                                                                                                                                                                                   • Acquisition of Familypark,                               Adjustment to organisation with the creation of a             • Acquisition of Travelfactory: CDA becomes the leading distributor
                                                                                                                                                                                                                      the leading leisure park                                 Strategy, Development, and M&A Department;                       of ski holidays in France
                           1997                              2000                                                                2001                                                                                 in Austria                                               a Distribution, New Business Lines, and                       • Serre Chevalier is Green Globe-certified, becoming the first ski
                           Integration of Flaine,            Integration of Méribel                                              Minority stake in Saas-Fee                                                        • Opening of the                                           Innovation Department; and a Communications,                     resort to generate its own power using the three RES
                           Samoëns, Morillon                 and Téléverbier                                                     (Switzerland)                                                                        Bellewaerde Aquapark,                                    Branding and CSR Department                                   • Opening of the Cité Suspendue, the 2nd hotel of Parc Astérix
                           and Sixt (Grand Massif)           (Switzerland)                                                                                                                                            a water park in Belgium                                                                                                • Sale of Grévin Seoul and Grévin Prague

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YEARBOOK 2019 - | Compagnie des Alpes
LA PLAGNE

MEMORIES THAT QUITE                                    tion in Plagne-Bellecôte. The facility is part of            activities for all audiences, based on a variety of   everything”. The online platform brings together
SIMPLY LAST FOREVER                                    the historic contract between Compagnie des                  themes such as “around the world” and “the            all the players involved in the resort - accommo-                        Each year, the Festival Subli’Cimes
                                                                                                                                                                                                                                                      creates the event at the resort
The trademark of La Plagne: a festive and sporting     Alpes and POMA, signed in 2017 for the delivery              5 senses”.                                            dation providers, ski schools, transport, service
spirit that grows by the day, the DNA of a             of five latest-generation machines made in                   La Plagne is a connected and inventive resort that    and activity providers - and helps develop strong
­connected and inventive resort, a seamless made-      Rhône-Alpes* that boast low-noise drives and a               also organises events such as activities, photo       commercial ties with socio-professionals and the
                                                       low-carbon footprint.                                        opportunities and games through its YUGE app. The     landlords and renters present in the region.
 to-measure experience. The winner of a Travel
                                                       Originally one of the longest and highest in the             app, which now has 700,000 “Yugers” and has won       At the same time, the Group has invested heavily
 d’Or “French Tourist Destination” award in 2018,
                                                       Alps, the Champagny chairlift has been rede-                 in the region of twenty marketing awards, is          in accommodation in order to maintain high
 the ski area innovates to secure a Very High
                                                       signed and renovated for a smoother and more                 designed to add a touch of digital magic to each      numbers of “hot beds” and enhance the customer
 ­Satisfaction rating, the mainstays being event
                                                       comfortable ride to Champagny-en-Vanoise.                    customer stay.                                        offering and experience. Through Foncière
  creation, digital technology and marketing.
                                                                                                                                                                          Rénovation Montagne, Compagnie des Alpes has
                                                       In addition to its facilities, La Plagne has a reputation    Voted “Best social media destination” by We Like      helped boost the occupancy of 18 residences and
The ski area of La Plagne, which consists of
                                                       for organising creative and festive events all year          Travel in 2016, the resort continues to innovate      99 apartments in the area. It has also had a hand
11 village resorts, has been connected to Les
                                                       round in the fields of sports and culture: First Tracks,     with the launch this season of La Plagne Resort,      in the total renovation of residences such as
Arcs and Peisey-Vallandry since 2003 by the
                                                       Funslope, Kami Caisse, Closing Party, etc. Every             the region’s first online travel agency. After        Baccara and Araucaria (in partnership), and finalised
Vanoise Express, to form the Paradiski domain.
                                                       spring since 2015, the ski-runs are transformed into         Plagne Access and the introduction of digital         the acquisition of the Cassiopée residence.
A top winter sports resort boasting 225km of
                                                       arenas of recreation and entertainment with the              payments for ski passes last season, the ski area
ski runs and 95 ski lifts, La Plagne welcomes
                                                       2-week long Subli’cimes event, voted “Concept                continues to make each customer experience            La Plagne is a committed resort, piloting the
large numbers of advanced skiers and hosts
                                                       Printemps du Ski” [Springtime Ski Concept] by                simpler and more magical with packaged, certi-        PROSNOW project coordinated by the French
alpine skiing tournaments. It is also the proud
                                                       France Montagnes. For the occasion, each of the              fied and marketed offers for the one destination.     Met Office, which is setting out to improve
owner of France’s only Olympic bobsleigh, luge
                                                       iconic summits features free and totally original            Its mantra is “La Plagne Resort takes care of         the stewardship of water resources using climate
and skeleton track; fitted out for the 1992
                                                                                                                                                                          and weather forecasting tools that feed a snow
Olympic Games, it regularly hosts French,                                                A structuring, ultra-modern device                                               management system. The water component has
European and World Cup events.
                                                                                                                                                                          also been added to the resort’s Observatory.

Over the past five years, Compagnie des Alpes
has invested heavily into the development of the
La Plagne ski area. It is about to further invest in
the modernisation and improvement of access to
the high altitude sector of Roche de Mio and the
Bellecôte glacier, at a towering 3,250 m.

Following the construction of the Crozats chair-
lift in 2018, the new Inversens chairlift whisks
skiers up the slopes twice as quickly to reach                                                                                                                            * Contract signed at the Critérium de la Première Neige | Val d’Isère,
                                                                                                                                                                          Daille | Tignes, Brévières | Méribel, Legends | La Plagne, Inversens |
beautiful high altitude areas and relieve conges-                                                                                                                         Serre Chevalier, Côte Chevalier

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YEARBOOK 2019 - | Compagnie des Alpes
LES ARCS | PEISEY-VALLANDRY

                                                                                                                     A new funicular that opens to the landscape                                                                                             The Aiguille Rouge development, the ski area’s highest point

PIONEERS IN AN EXTRAORDINARY SPACE FOR 50 YEARS ALREADY                                                                                                               Providing a playground with 425 km of slopes
A pioneer in 1968 with a strong identity as an integrated ski and “summer-winter” resort from                                                                         ­necessarily requires sound management. Since
the start, the Arcs ski area, which recently celebrated its 50th anniversary, is continuing its                                                                        2012, the ski area has thus established an envi-
transformation to revamp its unique location and offer a year-round playground open to all.                                                                            ronmental observatory to study and map the
A major, innovative international resort, its efforts are currently focused on renewing the Vallée                                                                     region’s fauna and flora: this observatory is fully
de l’Arc, with its incredible environment and panoramic views, by redefining it in a comprehen-                                                                        integrated into the process of preparing and
sive, sustainable way.                                                                                                                                                 designing new development projects in order to
                                                                                                                                                                       reconcile its activities with environmental protection
Among the first resorts created with the                  through the free flow of information and interac-                                                            concerns.
Mountain Plan, the area joined Compagnie des              tion in a simple, pleasant way.                                                                              The area is also working towards the sound man-
Alpes at the start of the 1990s. The creation in                                                                                                                       agement and consumption of its resources: use of
2003 of the Paradiski ski region, which comprises         Committed to magnifying and securing the expe-                                                               electricity from renewable energy sources only
La Plagne and Peisey-Vallandry in particular              rience in all respects, the area recently completed                                                          and of less-polluting GTL fuel, 50% increase in
- both resorts that also belong to the Group -            the Vallée de l’Arc project and opened Arcs 1600.                                                            water resources thanks to a new machine room
was a real revolution. One of the largest ski areas       As such, after the Pré-Saint-Esprit chair lift last                                                          that has made it possible to optimise the filling of
in the world, it has set several records with the         winter, the new Comborcière four-seater chair                                                                hillside reservoirs, installation of photovoltaic
largest cable car in the world at the time of             lift today provides faster access to a wider slope                                                           panels this summer at two ski lift stations, etc.
­commissioning, and the Aiguille Rouge piste that         equipped with artificial snow and boasting an
 offers the longest altitude drop in Europe.              unobstructed view of Mont Blanc.                                                                            Labelled “20th Century Heritage”, the Area has
                                                                                                                                                                      been designed since its creation to blend into the
                                                                                                                                                                      landscape and offer everyone a perfect view of
A vast region with multiple features: the Arcs            The ski area is constantly investing to promote
                                                                                                                                                                      the exceptional panorama. Natural elements,
Peisey-Vallandry area has succeeded in acquiring          its iconic location, with a single goal: providing
                                                                                                                                                                      widespread use of bay windows and elevated
the necessary means to ensure smooth traffic              everyone with easy access to exceptional pano-
                                                                                                                                                                      balconies to look outwards, pedestrian villages:
flow very early on.                                       ramic views in summer and winter alike.
                                                                                                                                                                      the urban-planning and architectural choices of
The funicular between Bourg-Saint-Maurice and             Last winter, it built an unprecedented walkway at
                                                                                                                                                                      Charlotte Perriand, French architect and designer,
Arc 1600 this year celebrated its 30th year in            Aiguille Rouge, its peak: accessible from Arc 2000,   Designed as a four-season resort from its creation,
                                                                                                                                                                      met this dual ambition from the start.
operation. Building on the area’s characteristic spirit   built by INGELO and Les Arcs Domaine Skiable          the Arcs/Peisey-Vallandry ski area provides a
of constant innovation and customer experience            (ADS) in collaboration with the local ecosystem,      wide range of recreational and sporty activities      Today, the ski area has the largest number of
renewal, it is now making way for new ultra-­             this 22 metre-long staggering structure boasts a      promoted via its summer package, Hero: night          ­renovated beds of Compagnie des Alpes, thanks
modern, fully-glazed trains with a panoramic view.        breathtaking 360° view in winter and summer.          skiing, 3,800 m² aquatic area with an unobstructed     to the efforts of Foncière Rénovation Montagne
The Paradiski YUGE mobile app, “the essential                                                                   view of Mont Blanc, snowpark, slalom, 2 boarder        and incentives to encourage owners.                      PEISEY-VALLANDRY: ALL SET FOR ANOTHER 30 YEARS
companion for a trip to Les Arcs”, accessible             A new cable car, relaxation area and beginner         cross trails, 2 sledding trails, 3 themed slopes,      The renewal and dynamism of the area, driven by          The Arcs Domaine Skiable (ADS) ski area has signed a new 30-year Public Service Concession for the
everywhere via 60 Wi-Fi hotspots, is another              area are also planned for next season, together       etc. It also has an FFCT-labelled bike park open       the Group, also enhance the establishment of             Peisey-Vallandry ski area. With a panoramic view of the peaks of Mont Blanc, the Vanoise and
symbol of this determination to showcase an               with a zip line running along the Kilomètre Lancé     to all levels, with trails for all mountain biking     attractive resorts targeting French and interna-         the Tarentaise Valley, the location also enjoys significant natural snow cover, combined with high-­
exceptional ski area and to facilitate discovery          (speed skiing) slope.                                 disciplines.                                           tional customers.                                        performance and comfortable ski lifts.

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YEARBOOK 2019 - | Compagnie des Alpes
The Group participated          YUGE, the app for making the most
 in the complete overhaul           of the Paradiski experience
of the Araucaria residence
              at La Plagne

                                                                                            At Les Arcs, Aiguille Rouge offers a view
                                                                                            that takes your breath away

                                                   Charlotte Perriand, Bernard Taillefer,
           La Plagne has the only
                                                    and Roger Godino, the forces behind
         Olympic bobsleigh, luge,
                                                  the signature architecture at Les Arcs
       and skeleton run in France

                                                                                                                                        18   19
TIGNES

                                  REACHING NEW HEIGHTS TO SUSTAINABLY ENHANCE                                                                 Tignes is also pursuing its policy of gradually
                                  A UNIQUE HERITAGE                                                                                           reducing the number of ski lifts, thereby reducing
                                  In September 2018, the ski area launched the first stage of its Altitudes Expériences… project,             its impact on the environment: three lifts have
                                  along with the world’s highest open-top cable car. Besides the technical challenge, the project             been dismantled to make way for the new Les
                                  is exemplary in showing that it is possible to renew and enhance tourism in our mountains while             Brévières gondola lift, resulting in the removal of
                                  limiting our impact. The ski area, which has been awarded Green Globe certification, has the set            41 pylons, 5 stations and 7,300km of cable. This
                                  goal of becoming a creator of new mountain-based activities and excitement to a backdrop of                 project is part of an overall process to modernise
                                  climate change, and of driving the responsible economic development of the region.                          the gateway to Tignes and redevelop the whole
                                                                                                                                              area; it includes reshaping the snow front but
                                                                                                                                              also the construction of a new multi-facility
                                  The promise of Altitude Expériences… is to            to rethink its tourism by no longer focusing solely
                                                                                                                                              building with a picnic room, ski lockers and an
                                  deliver a unique all-season ascent of 2,000 m up      on winter and skiing, and by innovating to maintain
                                                                                                                                              open-window sales counter.
                                  to the Grande Motte glacier at an altitude of         essential links with high-altitude regions.
                                  3,456 m, offering a breathtaking 360° panoramic
                                                                                                                                              Modernising and developing the region also involves
                                  view of the glacier, the Vanoise National Park        Driven by this certainty, the ski area has intro-
                                                                                                                                              working on accommodation with a commitment
                                  and the Tignes-Champagny nature reserve.              duced new initiatives such as cleaning up the
                                                                                                                                              to improving the range of lodging options. STGM
                                                                                        glacier in collaboration with the Vanoise National
                                                                                                                                              has successfully completed an extensive renova-
                                  Piloted and promoted by teams from Société des        Park, and participated in so-called echo days
                                                                                                                                              tion project at Les Brevières and Les Boisses,
                                  Téléphériques de la Grande Motte (STGM), the          to raise environmental awareness among its
                                                                                                                                              resulting in over 2,000 new “hot beds”, the latest
                                  Compagnie des Alpes’ operating company in the         customers.
                                                                                                                                              of which have been developed in collaboration
                                  area, this project was made possible thanks to
 Cleaning the glacier,                                                                       Showing off the cultural property to ensure      with MMV Les Boisses Altaviva. Today, this
  in partnership with
                                  the collective efforts of the Vanoise National           its preservation, with Altitude Experiences…       ­sector accounts for 25% of the resort’s “hot
Vanoise National Park             Park, the Departmental Directorate of Territories,
                                                                                                                                               beds” with a high-end, family and international
                                  the Regional Directorate of the Environment,
                                                                                                                                               offering, reporting very good occupancy rates
                                  Development and Housing, consulting architects, the
                                                                                                                                               both in summer and winter.
                                  Natura 2000 Observatory, the Association France
                                  Nature Environnement Auvergne-Rhône-Alpes,
                                  the CNRS, and numerous scientific committees.

                                  Designed to withstand extreme weather condi-
                                  tions and blend in perfectly with its surroundings,
                                  the cable car belongs to a new generation of
                                  machines boasting the latest technology in terms
                                  of comfort and safety. This first stage, which also
                                  includes a fun and educational experience, marks
                                  a new, coherent and rational way for an ecosystem

                                                                                                                                                                                                    20   21
VAL D’ISÈRE

VERY HIGH “VERY HIGH SATISFACTION”                                                                                  Val d’Isère also pays special attention to limiting its   organizing a yearly clean-up of the Massif de
For the ski area with high satisfaction ratings, the visitor experience must be exemplary - both                    impact on the environment while fitting into the          Solaise with local partners and resident
complete and seamless. The redevelopment of the Tête de Solaise, a pioneering sector with its                       landscape: reducing the number of pylons, greening        volunteers.
own cable car built in 1942, fits with our drive to offer breathtaking high-altitude skiing to                      up the infrastructure, and building ­stations out of                                                           La Daille:
everyone, no matter what their level.                                                                               stone and wood, in the spirit of the village.             As a stakeholder active in the community, STVI,      a state-of-the-art POMA facility,
                                                                                                                                                                                                                                   both comfortable and modern
                                                                                                                                                                              the Val d’Isère ski area operating company and
Following Bellevarde (2002) and Solaise (2016),             Val d’Isère, a pilot resort taking a user-experience    Because it is so close to Vanoise National Park,          subsidiary of Compagnie des Alpes for more than
a new, ultra-modern ski lift was opened at Val              approach, has mobilised every player in its area        the ski area is also committed in joint action to         a decade, also takes part in the POEC (préparation
d’Isère, with the 10-person gondola at La Daille.           around the Val Digital Project. The goal is to          preserve its heritage, including replanting along         opérationnelle à l’emploi collective – operational
A more than €10 million investment, this                    become a real e-resort, a wired village, by relying     the edges of the ski lifts after doing any work to        preparation for collective employment) begun by
­cutting-edge POMA facility is both comfortable             on digital tech to provide simpler holidays and         them, protecting the bearded vulture and the              the Group, allowing first-timers to acquire the
 and modern. Its Symphony premium cars,                     enhanced experiences.                                   black grouse, two endangered bird species, and            basic skills for jobs in the tourist industry.
 designed by the Italian designer of Ferrari and            On the agenda: a mobile app, digital information
 Maserati, offers heated seats, a roomier interior,         kiosks, packages for purchase via smartphone,
 panoramic view, Wi-Fi, and more, for gliding above         free Wi-Fi, and technology built into the ski lifts.
 the legendary Oreiller Killy run. A new welcome                                                                        The ValKids space, to discover the snow sports                     Very high “Very High Satisfaction”
                                                                                                                                   and mountain jobs while having fun
 centre and sales outlet has also been built at the         Digital mobility, geographic mobility: in the
 base of the lift. This facility solidifies the ski area,   spring of 2019, the resort launched the beta
 now in its 80th year and still riding the crest of         ­version of the Snow Express, a high-speed train
innovation and guest experience.                             direct from Paris, with guest services from the Gare
                                                             de Lyon to their lodging. With its commitment to
With the same goal of revitalizing the 3000 sector           the environment, the Green Globe certified ski
on Solaise, the historic TK3000 drag lift, built on          area, the first ski area ISO 50001-certified for its
the Solaise skiing area in 1962, has been ­r­enovated        energy management, works to reduce its impact
and modernized to cross the peak of Leissières               on the environment while optimising guest
while providing a one-of-a-kind e­ xperience,                ­satisfaction through greater accessibility.
through the tunnel to the Fornet sector. There’s
no shortage of accommodations offering everyone             In terms of energy, the area, like all of the
a unique and exceptional high-altitude experience:          Group’s ski areas, is committed to using 100%
the ValKids area, so that children can play snow            renewable energy and reducing its water use
sports and learn about the jobs that keep the resort        with energy-efficient equipment. This is a major
running; a luxury picnic room, named Le Lounge,             commitment for Europe’s largest snow workshop,
that offers a stunning view of the Massif offering          which supplies the ski area in responsible artificial
everyone a unique and exceptional high-altitude             snow-making using no additives, just water, air,
experience.                                                 and cold.

                                                                                                                                                                                                                                                                       22   23
LES MENUIRES

THE HEART OF THE 3 VALLEES:                              for a facility as good as new... only better: all of   hillside reservoir with its 80,000 m3 high-altitude    In December 2018, with the support of SEVABEL,
100% FRIENDLY,                                           the foundation blocks and pylons have been             reservoir, its new snow factory and the extension      Les Menuires ski resort furthered its climate
                                                         reused, stations have been overhauled and loading      of its ­production network. The reasonable and         commitment to become the leading French
100% COLLECTIVE                                          areas modernised.                                      collective use of these water resources will help      resort to join the POW Resort Alliance, coordi-
The gateway to 3 Vallées, Les Menuires ski area
                                                                                                                supply water to the community for agricultural         nated by the Protect Our Winter association. As        Summer in Belleville Valley
is a model of engagement and collective effort
                                                         Over and above this project, work has been con-        purposes or for drinking water, as the case may be.    such, the resort takes a leading stance in climate
by all local stakeholders: Société d’exploitation
                                                         ducted on several slopes to improve the beginner                                                              initiatives thanks to an ambitious environmental
de la Vallée des Belleville (SEVABEL), organising
                                                         skiing experience in the Bruyères sector: a com-       Water management is also a key priority of the         and social plan. The aim is to show that collec-
authorities, local politicians and other stake-
                                                         prehensive vision to improve the experience for        ­project to restore the Plan de l’Eau des Bruyères     tive action and advocacy in favour of the climate
holders. Assembled under the label Friendly
                                                         everyone, going up or down.                             bogland, at the foot of Menuires. The challenge of    can have a positive impact and that it is not too
Menuires and built on the basis of design
                                                                                                                 these Nature 2050 programme: to improve the           late to protect our playgrounds together.
­thinking, the initiatives conducted jointly to
                                                         Artificial snow-making has reached a coverage           ­management of frequent flooding while maintaining
 promote tourism and customer incoming are
                                                         rate of 55% - one of the highest in the Group.           tourism through the preservation of biodiversity.    It was also in this setting that Les Menuires ski
 aimed at revitalising the ski area and making it
                                                         The construction of hillside reservoirs is a real        A matter of great importance for all the area’s      area recently took a decisive turn with its decision
 a brilliant site: accommodation, environment,
                                                         challenge to coordinate water management and             stakeholders: integrated into the heart of the       to help develop a shared positioning focused on
 digitalisation and infrastructure are all part of
                                                         snow cover in the lowest parts of the ski area,          Vanoise National Park, Les Menuires ski area shows   the “summer mountain”, across the whole valley.
 the picture. In addition to remaining competi-                                                                   its awareness of the challenges posed by environ-    More than sixty players have joined forces to
                                                         together with links to secure the start and end
 tive, the ski area aims to offer a global seamless                                                               mental protection in the face of ­climate change.    tackle this major challenge in order to prove that
                                                         of seasons. That is the goal of the new Masse
 and enhanced customer experience.                                                                                                                                     “the mountain is not for winter only!”.
                                                                           Friendly Menuires, a unique
A part of Compagnie des Alpes since 1991,                              state of mind for all the players
                                                                                                                                                                       In addition to these investments in the ski area,
­Les Menuires ski area is constantly modernising                                                                                                                       SEVABEL plays a leading role in boosting occu-
 and streamlining its facilities. The goal is to offer                                                                                                                 pancy rates and filling up the destination.
 its customers the greatest comfort and quick
 ­access to the ski area.                                                                                                                                              Agence Immobilière de la Vallée des Belleville, a
                                                                                                                                                                       real estate agency and Group subsidiary, markets
An essential facility to ascend Les Menuires ski                                                                                                                       more than 600 units and is the largest agency in
area and travel across the 3 Vallées, the Bruyères                                                                                                                     the valley. SEVABEL is also contributing, along-
 1 and 2 cable car has been seriously overhauled                                                                                                                       side local authorities, to the renovation and
 to mark its 30th anniversary.                                                                                                                                         remarketing of some fifty apartments every year.
The modernisation of the two legs and the quality                                                                                                                      Lastly, thanks to the incoming agency Les Menuires
and comfort of its eight-seat cars are designed                                                                                                                        and Saint-Martin Tours, SEVABEL is boosting the
to improve the customer experience. It also                                                                                                                            destination’s international promotion to foreign
­provides a freer-flowing connection to the other                                                                                                                      tour operators.
 ski areas (direct link to Méribel and Val Thorens)
 and enhanced performance. A new lease on life

                                                                                                                                                                                                                                                            24   25
MÉRIBEL

                                HUMANISM, EXPERTISE                                      from the Plan de l’Homme chair lift, which was         By offering tailored support, the structure
                                                                                         dismantled in spring 2018. It lets skiers access       ­persuades owners to rent out their property
                                AND AGILITY
                                                                                         quality high-altitude ski slopes in a shorter time.     ­( previously excluded from the rental pool),
Premium hoods in the six-seat   Located in the heart of the world’s largest ski
Legends chairlift                                                                        With its premium, comfortable seats embroidered          thereby allowing holiday-makers to stay in apart-
                                area, Méribel has often positioned itself as a
                                                                                         with the colours of ski champions who have               ments, lofts or chalets that are often quite
                                forerunner in investments aimed at ski lifts and
                                                                                         marked the resort’s history, the new Legends             exceptional. The concierge system also offers a
                                mountain developments: multi-leg gondola lifts,
                                                                                         chairlift replaces the Plan de l’homme and Roc de        multitude of fully personalised services and
                                artificial snow network, etc. A core identity and
                                                                                         Fer chair lifts. Fewer pylons, stations with archi-      experiences to holiday-makers, underpinned by
                                values encouraged by Compagnie des Alpes,
                                                                                         tecture that echoes the landscape and creation           a human, authentic approach.
                                which the resort joined in 2000. Today, whereas
                                the area is preparing to host the 47th edition of        of an underground garage to store the lifts
                                                                                         off-season: the chair lift has been designed to        The CRM project launched two years ago in part-
                                the Alpine Ski World Championships in 2023, the
                                                                                         limit visual pollution and blend perfectly with its    nership with the Tourism Office, the Trois Vallées
                                resort continues to be motivated by a determi-
                                                                                         surroundings.                                          company and several professionals of the resort,
                                nation to retain this technological leadership
                                                                                                                                                confirms this commitment and the wish to
                                and its role as a driving force across the valley.
                                                                                         These two new chair lifts aim to develop acces-        offer a tailored unprecedented service that is
                                                                                                                                                just right.
                                The new challenge? Enabling the hosting of the           sibility to the world’s largest ski area and ensure
                                2023 Alpine Ski World Championships while                a wide customer base, from intermediate to
                                ­sustainably improving the comfort and enjoyment         advanced skiers, with quick and effective links.
                                 of skiers: an ambitious project implemented in                                                                                         The Col de la Loz by bike
                                 partnership with the community of Les Allues, and       Méribel remains mindful of offering activities for
                                 for which Méribel Alpina will invest a lot in the       all four seasons, not only skiing. It has considered
                                 next two years. The planned developments                developing a cycling trail along the crest line and
                                 include: two new ski slopes, a ­network of artificial   has opened the Col de la Loze, now a stage of the
                                 snow and a tunnel to enhance skiing comfort.            Tour de France and a spur for the development of
                                                                                         cycling in the area.
                                An important component of this programme and
                                a strong challenge for the ski area is the recon-        An accessible and all-season mountain resort,
                                figuration of the Roc de Fer/Cherferie slope for         Méribel’s leitmotiv today is “welcome to our home”.
                                skiers to quickly and comfortably rediscover the         The concierge approach, which has been under trial
                                legendary runs while skilfully managing raw              for the last two years, is an innovation. Completely
                                materials and landscape blending.                        unprecedented within Compagnie des Alpes, it is
                                Two new self-disengaging chair lifts, Legends and        disrupting the resort’s marketing approach by riding
                                Cherferie, were thus inaugurated at end-January          the wave of renting between individuals and is
                                2019. The majority of the components of the              emerging as an obvious link between the owner of
                                new Cherferie six-seater chair lift were recovered       furnished properties and holiday tenants.

                                                                                                                                                                                                      26   27
Mountain biking, one of the new all-season sports
                                                       developed at our resorts

                                                                                                                                                             Giving the Les Bruyères chairlift
                                                                                                                                                             a makeover at Les Menuires

                                                                                                                                     The guest experience
                                                                                                                                             for every age

  1991: Solaise Express,
the first bubble chairlift
                                                                                              Le Lounge and its unbeatable view:
                                                                                  a unique high-altitude experience at Val d’Isère

                                                                                                                                                                                                 28   29
SERRE CHEVALIER

AN INNOVATIVE SKI AREA, THE GROUP’S “LABORATORY”                                                               resort has been hosting the “Serre Che Trail” run   Accessibility, experience and technological
The 11 largest French ski resort and the largest ski area in the Southern Alps, Serre Chevalier is
       th                                                                                                      for six years now, a high-altitude mountain trail   innovation: the area continues to innovate, for
also ranked in the Top 30 ski resorts worldwide. With thirty-year concessions, the oldest of which             run at the foot of the Écrins and Meije glaciers,   example with digital ski-passes and packages,                                       Eychauda outfitted
                                                                                                                                                                                                                                                         with solar panels
dates back to 1998 and the newest set to run until 2047, it’s all hands on deck for the Compagnie              in the protected and untouched parts of the         which this year have moved up to a higher level.
des Alpes teams, who are working to develop the future of this resort, a real Group laboratory:                Cerces mountains.
a land of experimentation with a long-term vision for sustainable mountain holidays.                                                                               In order to prepare for the future, adapt to
                                                                                                               Serre Chevalier has also developed an original      ­climate change and protect its heritage, Serre
Shared by the entire ecosystem, the Serre Chevalier     deployed a variety of Group tools by purchasing,       activity: mountain go-karts on two fully-fitted      Chevalier has always been committed to limiting
area’s ambition is driven by an important investment    renovating and marketing more than 100 apartments,     tracks stretching 1,050 m and 1,300 m with a         its impact. The establishment of Côte Chevalier
programme implemented by the Group. Its major           while also co-financing with CDC the 400-bed           120 m altitude drop.                                 has for example benefited from measures like
focus points: improving the customer experience,        Aquisana residence as from 2016. To boost distri-                                                           reducing the number of pylons, keeping an inven-
                                                                                                               The area is doing the same with its plan to
developing smooth-flowing traffic, but also making      bution, the area also recently got equipped with a                                                          tory of wildlife species, protecting wetlands,
                                                                                                               develop 3-star picnic areas. The brainchild of
an active contribution to the future economic                                                                                                                       re-vegetation, etc.
                                                        dedicated B2B structure, SerreChe Tours.               the resort’s employees, always keen to ensure
growth of the Valley and the region’s sustainable                                                              Very High Satisfaction among customers, these
development.                                                                                                                                                       Green Globe certified since 2018, Serre Chevalier
                                                        Although skiers are at the top of the agenda with      areas offer barbecues, tables and deckchairs        is active on a number of fronts: lower fuel con-
                                                        projects focused on ski lifts, maintenance and         that blend in with the environment, together        sumption for maintenance vehicles, a lower
The vast project aimed at renovating the ski lifts
                                                        artificial snow-making, the Serre Chevalier area       with solar charging points and Wi-Fi access in a    number of ski lifts, snow-making machines, etc.
started three years ago and so meets the needs
                                                        is thinking beyond the winter season and ski-          setting that boasts breathtaking panoramic          Today, the area is going the extra mile as it
for accessibility and free-flowing traffic across all
                                                        only activities. In partnership with Salomon, the      views.                                              becomes a venue for experimentation with
four sectors of the ski area. After Rocher Blanc in
2018, and before Eychauda next year, the Côte                                                                                                                      renewable energies: in 2021, Serre Chevalier will    NEXT STAGES:
                                                                                           Picnic with a stunning panoramic view
                                                                                                                                                                   produce 30% of its electricity via three renewable   EYCHAUDA AND CIBOUIT
Chevalier chair lift, inaugurated in January 2019,
                                                                                                                                                                   energies (solar, wind and hydraulic). The devel-
brings Villeneuve de Chantemerle closer thanks                                                                                                                                                                          The second stage of the investment plan,
                                                                                                                                                                   opments will rely mainly on the resort’s equip-
to a higher flow rate, makes for easier access to                                                                                                                                                                       the project to replace two chair lifts,
                                                                                                                                                                   ment and will be developed in collaboration with
high-altitude skiing and improves the link to                                                                                                                                                                           started in the spring of 2019. This p­ roject,
                                                                                                                                                                   local craftsmen. Compagnie des Alpes is focusing
Monêtier. The result is that today customers can                                                                                                                                                                        which aims to improve and facilitate the
                                                                                                                                                                   its full attention on this laboratory, which holds
enjoy the full scope of this area.                                                                                                                                                                                      customer experience and journey, aims to
                                                                                                                                                                   huge potential for replication and exportation.
                                                                                                                                                                                                                        be particularly innovative in its methods
In order to prolong the experience and offer seamless                                                                                                                                                                   and chosen technology, such as in particular
trips in this unique area, and in keeping with its                                                                                                                                                                      the retrofitting of stations to limit “single
strategy of revitalising the region and increasing                                                                                                                                                                      use” and manage resources more effec-
occupancy rates, Compagnie des Alpes is also                                                                                                                                                                            tively. As such, it is boosting the area’s
­making property investments. Against a backdrop                                                                                                                                                                        positioning as a Compagnie des Alpes
 of ample secondary accommodation and a limited                                                                                                                                                                         laboratory.
 supply of hotel accommodation, the area has now

                                                                                                                                                                                                                                                                             30   31
LES DEUX ALPES

GLACIER, SUSTAINABILITY,                                 2019 in the Crêtes sector. Easy to access, it has             up until then of the ski area’s width. The con-         Its marketing structures, SC2A and 2Alpes Immo
AND LODGING                                              wide runs for beginners, making it a particularly             struction of the new Pierre Grosse eight-seat           (travel agency and real estate agency of Deux
Located on the largest skiable cold glacier in           strategic location. To improve its access service             gondola lift has a dual goal: creating a ­second        Alpes Loisir) have done a great deal to boost
Europe, the Deux Alpes ski area must manage              in terms of comfort and speed, the four-seat                  route to ascend the glacier (after dismantling          ­visitor numbers at the resort. This is a strategy
the appeal and the challenges of this unique-            self-disengaging chair lift was replaced by the               Glacier 1 and 2) accessible by ski, and taking           that works, because both structures are now
ness, which must be protected in a context of            Glaciers 1 eight-seat equivalent, following the               advantage of the ski area’s width.                       generating 25% of overnights and 2Alpes Immo                                                                            Les Clarines, an extensive lodging project
                                                                                                                                                                                manages 1,500 beds in the resort (10% of                                                                                in the public interest, serving the resort’s vitality
climate change. Testing of the glacier’s snow            relocation of Glacier 2. The objective is to make
cover is under way to rebuild ice thickness,             it the new primary route to the Crêtes plateau.               Ski-in and ski-out guaranteed: that is the area’s        ­marketable beds).
and analyses are under way to understand gla-            Some fifteen snow-making machines were                        promise, much helped by the establishment of
cial phenomena and anticipate future changes.            installed to secure this sector at the start of the           accommodation facilities that ensure direct             The Résidence MMV des Clarines project,
These issues are central to the considerations           season.                                                       access to the ski slopes and lifts.                     launched with the Municipality, is a public-­
and major work to revitalize the resort, ongoing                                                                       Indeed, in the absence of a major property plan         interest project that serves the resort’s growth,
since 2009 by the Compagnie des Alpes, via               At the same time, an extraordinary project was                for warm beds, and in light of the constant             for which delivery is slated for 2021-2022. Its
its subsidiary Deux Alpes Loisirs (DAL), which           initiated to direct skiers towards the Fées sector            decline of bed numbers in tourism residences,           aim: to create a sustainable offering of warm
are carrying out their role and responsibility of        above the legendary Combe de Chalance.                        Compagnie des Alpes has, while continuing to            beds in a four-star segment that is limited at the
guiding and supporting the local authorities in          Historically developed vertically rather than hori-           responsibly redevelop the ski area, established a       resort, create sustainable, affordable family
land management.                                                                                                                                                               ­lodgings, and stimulate the economy and local
                                                         zontally around a central axis whose primary aim              strategy to boost potential tourism on the site.
                                                                                                                                                                                jobs. With a total surface area of 10,600 m², the
                                                         is to reach the glacier, little use had been made             In so doing, it has supported and driven the creation
Compagnie des Alpes has managed many                                                                                                                                            project will offer a 160-unit/900-bed holiday
­d evelopments to revamp its ski lifts and                                                                                                                                      residence, a sport shop, 1,200 m² in common
 ­redevelop the area, specifically by replacing the                       The Group is investing in the strategic sector                                                        facilities including a restaurant, eight affordable
                                                                                     of Les Crêtes with a new chairlift
  Diable self-disengaging chair lift in 2012 and                                                                                                                                housing units, underground parking, and a moving
  constructing the Jandry blue run in 2014, making                                                                                                                              walkway to the Soleil lodgings.
it easier to return to the resort. The July 2018
signature of a rider to the Public Service                                                                                                                                     Furthering the same objective, a four-star resi-
Concession between Deux Alpes Loisirs and the                                                                                                                                  dential project located at the resort’s entrance
municipalities through 2023 signaled an asser-                                                                                                                                 was launched in 2019 and should be delivered in
tive and solid commitment by the company to                                                                                                                                    December 2020. This would help create 460 new
develop the resort. First major step: moving the                                                                                                                               warm beds, operated by Néméa, to supplement            COMMUNITY INITIATIVE: LES DEUX ALPES ASSISTED THE COL
  Glacier 2 self-disengaging chair lift to replace the                                                                                                                         the Deux Alpes real estate offering.                   DE PORTE IN THE RELAUNCH OF THEIR SKIING ACTIVITY
  Toura and Lac Noir lifts, and optimising access to                                                                                                                                                                                  In 2019, the two stations signed a three-year partnership in which Les Deux Alpes commit to supplying
                                                                                                                                                                               These projects reflect a commitment to develop-
  the snowpark and to leisure areas.                                                                                                                                                                                                  equipment and technical expertise (ski lifts, artificial snow-making, landscaping, etc.) to the smaller
                                                                                                                                                                               ing high-quality warm beds in the long term,
                                                                                                                       or upgrade of more than 1,500 beds in the resort        expanding our tourist facilities, promoting the        resort, while Col de Porte will invite its guests to try out the wide-open spaces of the neighbouring resort.
Ahead of the choice of a future operator, the                                                                                                                                                                                         For Antoine Pirio, CEO of DAL: “We are aware that a small resort doesn’t have access to these resources,
                                                                                                                       (Chalet du Soleil, Les Clarines, and Foncière des       renovation of existing facilities, and increasing
wave of investments by the Group continued in                                                                                                                                                                                         and we are delighted to be able to support them with equipment and know-how.”
                                                                                                                       Ecrins).                                                tourist numbers.

                                                                                                                                                                                                                                                                                                                                                                32   33
GRAND MASSIF

                                           A SKI AREA LIKE NO OTHER                               Morillon), in particular with the creation of a new         Carroz are dynamic year-round with thousands            Several programmes to preserve and restore the
                                             The fifth largest ski area in France completely      2,850 metre-long self-disengaging chair lift (the           of inhabitants and facilities that set them apart       landscapes and natural resources (fauna, flora,
                                             accessible on skis, which celebrates its             longest in Europe) climbing 900 m and the crea-             from other resorts. Associations, schools, agri-        habitats, geology, wetlands, etc.) are being coor-
                                             50th anniversary this year, combines typical         tion of two new Blue runs. The creation of two              cultural and artisanal activities: these places of      dinated, together with programmes to preserve
                                           villages with a unique high-altitude mountain          Red runs has brought the sector’s modernisation             living nurture genuine social interaction. In 2015      agricultural practices and the forest, like, for
Grand Massif has an incredible number      resort in untouched natural surroundings               to a close and optimises the area’s ski network.            the area launched Origine Grand Massif, a               example, foraying and discovery initiatives in the
of natural treasures and protected areas
                                           ­facing the Mont Blanc. Its five resorts, four of                                                                ­collective project and unique label that strives         ski area, a geological trail to explore limestone
                                            which have been managed by Compagnie des              The security and comfort of skiers are also high-          to s­ upport the local economy in all seasons by         pavements, etc.
                                            Alpes since 1998, feature 265km of slopes and         lighted with improvements to several ski tracks,           ­p romoting expertise. Honey, meat, cheese,
                                            a vast area of natural heritage. The challenge        the implementation of preventative safety meas-             together with industrial, artisanal and music
                                            for Grand Massif lies in developing and               ures (supporting structures, etc.) and the contin-          products: Origine Grand Massif promotes the
                                            ­modernising the customer experience while            ued installation of the pilot “safetykid” system to       many talents of its region and its one-of-a-kind
                                                                                                                                                                                                                                Typical villages, the Grand Massif identity
                                             preserving and enhancing this unique natural         ensure child safety on ski lifts: a system the Group      identity.
                                             and human heritage.                                  will roll out across all its sites by 2021-2022.
                                                                                                                                                            This regional focus is also reflected in an environ-
                                           The investment in artificial snow-making and the       The area’s development and modernisation go               mental commitment, which the site has embraced
                                           creation of high-altitude reservoirs enable the        hand-in-hand with an abundant supply of                   as one of its managerial priorities. A pioneer since
                                           Grand Massif to secure snow cover and guarantee        accommodation options: these projects are facil-          1969 through Flaine (strict management of car
                                           the exceptional skiing experience that has             itated by Compagnie des Alpes teams, as with              accessibility, natural gas heating of buildings
                                           become its trademark. This season, a hilltop           the recent Club Med in Samoëns, but are also              with no GHG emissions and burying of electrical
                                           ­reservoir was created in the Samoëns sector,          driven by its real estate agency, Flaine Immobilier,      cables), Grand Massif also became the first Green
                                            holding 35,000 m3 of water.                           and even developed directly via a dedicated               Globe-certified ski area in 2016 for all its
                                                                                                  structure to create new accommodation units in            activities.
                                           At Flaine, the network spans the entire Tourmaline     the resort and across the Gérats region.
                                           run and, at Morillon, part of the Marvel run.                                                                    An iconic project reflecting the ski area’s envi-
                                                                                                  A pilot site in terms of digitalisation, with its first   ronmental commitment, Flaine established the
                                           Incorporated into the Grand Massif in 1985, the        dedicated website in 1999 and the implementa-             first Environmental Observatory in Europe in
                                           area’s first village resorts were created at the end   tion of innovative products, Grand Massif is              2008, covering an area of 1,400 hectares across
                                           of the 1930s. The modernisation of all ski lifts       developing a strong approach that targets its             five municipalities. It aims to provide an exhaustive
                                           and an improved network of ski runs, to facilitate     local customer base (Annecy-Geneva, more than             inventory of the region’s biodiversity in all its forms
                                           flows and new discovery, are thus major                one million inhabitants).                                 (landscape, fauna, flora and specific biotopes), to
                                           challenges.                                                                                                      monitor its development in a matter-of-fact
                                                                                                  The collective mobilisation of the local eco­             manner and to find solutions to sustain this
                                           The area expanded significantly in 2018 at the         system is a core component of the Grand Massif:           wealth: a pioneering project that has since been
                                           Combe de Coulouvrier (between Samoëns and              the villages of Morillon, Sixt, Samoëns and Les           emulated across all CDA ski areas.

                                                                                                                                                                                                                                                                              34   35
The “Origine Grand Massif” label
                                         promotes local know-how

                                                                            Serre Chevalier offers
                                                                            all-season go-karting

La Combe de Coulouvrier,
opened in 2018 on Grand Massif

                                             Odalys Aquisana residence,
                                 an example of the bed-warming strategy
                                                                                                     Deux Alpes snowpark,
                                                                                                     now more accessible
                                                                                                     with the new developments

                                                                                                                                 36   37
PARC ASTÉRIX

                                                    MORE THAN A PARK –                                      After Discobélix in 2016 and Pégase Express in         150 rooms of the Cité Suspendue in 2018, Parc
                                                    A DESTINATION                                           2017, which were also widely rewarded, Parc            Astérix this year began building its third hotel,
                                                    Fun, sharing and authenticity: Parc Astérix,            Astérix has confirmed its position as the flagship     Les Quais de Lutèce: a four-star hotel with a
The Quais de Lutèce project in the summer of 2019                                                                                                                 ­recreated river Seine. With its 150 rooms, the hotel
                                                    winner of the 2019 Travel d’Or Award for best           French park.
                                                    leisure park, has already thrilled more than                                                                   will increase the Park’s total capacity to 450.
                                                    50 million visitors since its first opening. A          Digitalisation goes hand-in-hand with the expan-
                                                                                                            sion of its offering. Honoured with a Top Com         Eco-responsible, Les Quais de Lutèce is charac-
                                                    leading force in the strategy rolled out by
                                                                                                            d’Or award in the Digital/Online System category      terised by its water-heating system that draws
                                                    Compagnie des Alpes for its leisure destinations,
                                                                                                            soon after it was launched in 2018, the               on 70 m² of solar panels, its wooden materials
                                                    this park, now celebrating its 30th anniversary,
                                                                                                            Atonservix chatbot reflects the drive to build up     sourced from sustainably and eco-responsibly
                                                    constantly offers new, innovative attractions
                                                                                                            customer satisfaction and simplify the customer       stewarded forests, and special collaboration with
                                                    and original shows, together with an increasingly
                                                                                                            journey. The project started in 2015 with the         nearly 100% local sub-contracting companies.
                                                    immersive customer journey and experience.
                                                    Holiday destination, Parc Astérix prolongs the          update of its mobile app, followed by its website
                                                                                                            in 2016. The goal: easy access to information and     Located in the heart of the Oise Regional Park,
                                                    customer experience by extending its seasonality
                                                                                                            a smoother experience across all platforms in         the park works closely with the Conservatory of
                                                    through events, and by developing original and
                                                                                                            order to boost and simplify the experience before,    Natural Sites of Picardie. Several initiatives are
                                                    authentic hotels in keeping with its identity
                                                                                                            during and after the trip.                            being led to reduce waste production (in particu-
                                                    and environment.
                                                                                                                                                                  lar plastics) at the source, and also to preserve or
                                                                                                                                                                  restore natural areas: reasonable mowing,
                                                    Among the first leisure parks to join Compagnie         Over and above the technological challenges,
                                                                                                                                                                  eco-grazing, preserving endemic species...
                                                    des Alpes in 2002, as part of its business diversifi-   Parc Astérix continues to enhance the immersive,
                                                    cation, Parc Astérix is a playground for innovations    event-based experience with its fourth haunted
                                                                                                                                                                  ISO 9001-certified in 2014, Parc Astérix has also
                                                    where immersion, digitalisation and experience          house, Catacombes. The unmissable Peur sur le
                                                                                                                                                                  established an environmental management system
                                                    are the watchwords.                                     Parc, now celebrating its 10th anniversary, allows
                                                                                                                                                                  backed by the requirements of the ISO 14001
                                                                                                            the park to offer a renewed experience while
                                                                                                                                                                  standard. Lastly, committed to improving its
                                                    This year for the first time in its history, the Park   stretching its opening times. This extended sea-
                                                                                                                                                                  energy performance, it obtained ISO 50 001
                                                    is screening a 4D film in a 300-seat cinema, Les        sonality continues over the 2019-2020 season
                                                                                                                                                                  ­certification in September 2018.
                                                    Studios Idéfix. A powerhouse of technology with         with the Park’s very first Gallic Christmas and its
                                                    an unprecedented 3D story inspired by the comic         two ice rinks and toboggan runs.
                                                    book, and dynamic seats that include effects like
                                                    wind, water and smell, Attention Menhir! has            Extending the immersion is also a goal the Park
                                                    been an instant success with visitors. Ranked           is pursuing with its hotel development strategy.
                                                    among the Park’s top 3 attractions in less than a       The challenge: positioning itself as a short-stay
                                                    year, it was also recognised at the European Star       destination and winning more long-distance
                                                    Awards, presented at the IAAPA, in the “best            ­customers. After the expansion of Hôtel des Trois
                                                    new European attraction” category.                      Hiboux in 2017 and the inauguration of the first

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