CELEBRATING YEARS IN CANADA! - Q4 Star Consultant Program Apr 1-Jun ...
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FALL 2018
SPECIAL ANNIVERSARY EDITION
BROWS THAT
WOW!
Get your perfect
brows NOW.
REFRESH +
NOURISH
new! Botanical Effects
®
Skin Care
CELEBRATING
YEARS IN
CANADA!
BUILD
08 Cheers to 40!
10 Botanical Effects
15 Digital Tools
GROW
22 You Hold the Key
26 Seminar Jewellery
32 Career Car News
REFLECT
36 MKACF Update
38 Go-Give® Award
40 Happy Anniversary!
LIVE
42 I Story
44 My Reason Why
45 Jump Start Achievers
FALL
2018
2 applause FALL 2018
applause
contributors EDITOR’S
Editor-In-Chief
Marijana Klapcic
Executive Editor
let ter
Open the Door to Success.
Michelle Haurilak
You’re going to be hearing a lot about “unlocking” and “opening doors” with
Creative Designer our yearlong theme “You Hold the Key.” But Mary Kay Ash was right. You
Nicole Davis DO hold the key to your potential in this business…and ultimately to your
success.
Contributing Writers
She founded ‘Beauty by Mary Kay’ in 1963 with nine Mary Kay Independent
Melanie Cummings
Beauty Consultants and a dream of providing women with an open-ended
Darryn Hamilton
business opportunity. Those nine women laid the foundation for millions of
Andrea Querido
women (just like you!) from all walks of life who currently enjoy the freedom
and flexibility of Mary Kay’s home-based business model. Whether it’s a part-
French Version
time endeavour or a primary source of income, the Mary Kay opportunity
Roméo Miguim
gives women a proven way to pave their own destiny. Think about it. Mary
Carmela Manganiello
Kay is a top beauty brand and direct seller in nearly 40 countries around the
Michel Beauchamp
world. Let that sink in.
Casa Traduction
A Mary Kay business can be everything and anything you want it to be. And,
remember, it’s on your terms.
And everything you need to help you on your path is in this magazine. The
pages are chock-full of product information, awesome promotions and
rewards, and inspiring personal stories that could open your mind to new
possibilities with your business.
First, and foremost, we celebrate Mary Kay’s 55th anniversary (40 years in
Canada) with a look back at our founder, Mary Kay Ash, and her visionary
story that is still as relevant today as it was in 1963. Then we’ll take you
through our new Botanical Effects® skin care line, limited-edition beauties,
breaking digital news and some beauty buzz you can share with your
customers.
From there, you’ll learn about the new Star Consultant Consistency
Challenge, You Hold the Key, Seminar Jewellery Awards, the MK Boutique
(Yes! Shopping!), brand new Career Car updates, and more. Read about the
last leg of our 40th Anniversary Tour, and meet, Myriam Brabant, a gal
whose story will stay with you long after you’re done reading it.
But don’t stop there! More inspiration awaits with the personal success stories
of Independent Senior Sales Directors Suzette Rice and Shannon
Hornbacher. They’ll take you through their journey of obstacles, highs
and lows, and why they love their Mary Kay business.
More than anything, the purpose of Applause® magazine is to help you feel
confident, beautiful and connected. After all, you are modern business
women setting your own goals, making your own decisions and touching the
lives of others along the way. We want to shout your stories from the rooftops
because you are the Mary Kay brand. Thank you for loving Mary Kay. We
love you just as much!
Now let’s get goal-setting, goal-getting and start the first chapter
of our success story for this Seminar year.
Editor-In-Chief
FALL 2018 applause 3
most
IMPORTANT
THINGS
YOU HOLD THE KEY
Say hello to a career path with absolutely no glass ceilings. With
new faces as your goal and the Mary Kay way as your guide, you
hold the key to making your dreams come true. So unlock your
potential and imagine what doors could open for you! Read more
on pages 22 & 23.
BACK TO SCHOOL
Teachers, moms and students all make great new customers – and
team members. Leverage these relationships to help you attract
new customers and build your dream team.
OPEN HOUSE SEASON
The countdown to holiday selling success begins in October with
Open Houses. Turn to page 16 for some tips!
SHOP ONLINE
Are you there when your customers want to shop? One great way
to enhance your one-on-one customer service is via a Mary Kay®
Personal Web Site. It lets your customers shop 24/7. You can wake
up to sales, and who doesn’t like that? Yours for just $30/year.
SHOP THE BRAND
The new MK Boutique has great merchandise to help you in your
business and keep the Mary Kay brand front and centre as you’re
out and about. Check out the selection on page 29.
TREAT YOURSELF
Rewards await when you work your Mary Kay business one step at
a time. And each quarter, you have a chance to earn more with the
Star Consultant Program. Learn more on pages 24 & 25.
4 applause FALL 2018
august '18 september '18 october '18
03
October is Breast Cancer
calendar 01 Awareness month.
Preferred Customer Program –
Holiday enrolment begins.
Beaut-e-News®* arrives in your
customers’ inbox! 03
Holiday 2018 promotion begins.
Labour Day. Corporate office Check out www.marykay.ca and
closed.
05
your Personal Web Site to see
what’s new!
Received deadline for
Independent Beauty Consultant
05 Order window opens for Holiday
PCP gift with purchase premiums.
Commitment Form to begin Received deadline for Independent
Independent Sales Director-in- Beauty Consultant Commitment
Qualification on August 1st. Form to begin Independent Sales
Director-in-Qualification on
September 1st.
05
Received deadline for Independent
06 Beauty Consultant Commitment
Form to begin Independent Sales
Civic Holiday. Corporate office
closed.
06 Director-in-Qualification on
October 1st.
40th Anniversary Tour –
Edmonton, AB
09 08
Preferred Customer Program –
Order window opens for Fall PCP
13 Thanksgiving. Corporate office
closed.
Happy Anniversary! Celebrate
gift with purchase premiums. Mary Kay Canada’s 40th
anniversary today.
11
14 Beaut-e-News®* arrives in your
customers’ inbox!
40th Anniversary Tour –
Brandon, MB
Preferred Customer Program
15
– Customer and Independent
Beauty Consultant versions of The
Look mailed by August 14.
Preferred Customer Program
15
– Enrolment for the Winter Preferred Customer Program –
16 2018/2019 Preferred Customer Enrolment deadline for the Winter
Program begins. 2018/2019 issue of The Look.
Fall 2018 promotion begins.
Check out www.marykay.ca and
your Personal Web Site to see
what’s new! 29 18
Beaut-e-News®* arrives in your
Preferred Customer Program customers’ inbox!
Beaut-e-News®* arrives in your – Customer and Independent
customers’ inbox! Beauty Consultant versions of
The Look for Holiday mailed by
31
September 29.
30
Received deadline for 2018 Shelter
Last day of the month!
Orders must be received by 30 Grant Program applications.
midnight Eastern Daylight Time to Last day of the month!
count toward August production.
Preferred Customer Program –
Orders must be received by
midnight Eastern Daylight Time
to count toward September
31
Holiday 2018 enrolment deadline Last day of the month!
for The Look. production.
Orders must be received by
Last opportunity to become a midnight Eastern Daylight Time to
Star Consultant for Quarter1 count toward October production.
and be eligible for gorgeous
prize selections when you place *Must be a Mary Kay® Personal Web
a minimum $1,800 wholesale Site subscriber, and customers must opt
Section 1 order between July 1st in to receive Beaut-e-News® through
Check Mary Kay and September 30, 2018. myMK at marykay.ca
InTouch®® on the
first of each month
to find out our
featured product!
FALL 2018 applause 5
ending:
trmarykaycanada
@
Hold the Key. Ratings & Reviews
Unlock your potential and open the door to You and your customers can now review your favourite Mary Kay®
success! Share your goals and inspirations products – and we can’t wait to hear what you think! When you leave
using #MyMKLife. a review, you’ll be sharing your opinion with millions of fellow beauty
lovers who are making a decision to purchase. Plus, word of mouth helps
support your small business! Spread the word with your customers and
encourage them to share their feedback on marykay.ca.
Social Media Playbook & Digital Parties #Bossbabe Boutique
Facebook Parties. Social Media Tips. We know you’re Branded Mary Kay merchandise makes you a walking
craving these resources so be sure to download the Social advertisement for your business. Turn to page 29 to
Media Playbook and Digital Parties Guide (for Facebook) on find out more!
InTouch™ - under Education > Social Media. Remember: play
by the rules, keep it simple & have fun!
Digitaarlties
MARY KAY
P
SOCIAL MEDIA PLAYBOOK
FOR Independent Beauty Consultants
6 applause FALL 2018
build
PAGE 14 | ALL IN ON BROWS
FOOLPROOF, NATURAL-LOOKING CONTENTS
brows PAGE 10 | ALL ABOUT BOTANICALS
get fresh with us!
PAGE 12 | LIMITED EDITION
must-have items for fall
PAGE 15 | DIGITAL TOOLS
new apps to boost
your business
build 55TH ANNIVERSARY
CHEERS TO
55 YEARS OF CONFIDENT, BEAUTIFUL & CONNECTED WOMEN
Celebrating Mary Kay’s 55th Anniversary – and 40th in Canada!
I
n 1963, Mary Kay Ash took the traditional Mary Kay Ash may have founded the company, but you
male-dominated workplace and turned it – the Independent Beauty Consultants – have been proudly
on its head with her business built just for keeping the flame! Take this celebration as an opportunity to
women. Armed with her life savings, a solid recognize your achievements and those of your team members.
business plan, a skin care breakthrough and After all, you are fulfilling Mary Kay Ash’s dream every day.
an unstoppable desire to change the working Consider throwing a 40th anniversary party with your unit, or
future for women, she opened the doors to an hold a special 40th-themed colour class to invite customers to
amazing opportunity. join the celebration.
She was a brilliant entrepreneur, innovator, barrier-breaker Remember that Mary Kay’s rich history as a company
and motivator. And 55 years later, her influence and legacy is an excellent talking point when starting conversations
carry on to build confident, beautiful and connected women with potential customers. You can discuss how the company
around the world. empowers women to work on their own terms, and how
8 applause FALL 2018
55TH ANNIVERSARY build
Mary Kay Ash became a business icon through her passion
for her products and her steadfast belief that women can
accomplish anything they set their minds to. Why not ask
potential team members what their dreams are for their
careers, and help them see the path to fulfilling those dreams
through Mary Kay.
You can celebrate Mary Kay’s 55th anniversary in a million
different ways. Bring out the streamers and have FUN! There
is no better selling strategy than giving customers a reason to
celebrate and have a good time.
And, remember, at this milestone moment, we will honour
the legacy of Mary Kay Ash by continuing to drive into the
future as she did 55 years ago and continuing to inspire women
to say “yes!” to the opportunity of a lifetime.
FALL 2018 applause 9
build PRODUCT PROMOTION
A REFRESHING BURST OF
SIMPLICITY!
BOTANICALS. NOW BETTER THAN EVER.
new! BOTANICAL EFFECTS SKIN CARE ®
A fresh, new take on Botanical Effects® skin care regimen.
It's good for your customers’ skin AND your business.
Nourished. Refreshed. Healthy-Looking Skin.
MEET THE STARS
DRAGON FRUIT
A super fruit that contains fatty acids and several B complex
vitamins, including the “anti-stress vitamin” B1 (thiamin), plus B2
(riboflavin) and B3 (niacin).
It’s also full of minerals like iron, calcium and phosphorous.
ALOE
Often called a “miracle plant” for its reported soothing properties.
The gel contains more than 75 nutrients, including 20 minerals and
12 vitamins.
It’s shown to help maintain skin’s moisture barrier and has a high
vitamin E content, a popular antioxidant.
WHAT’S NEW? EVERYTHING BUT THE NAME!
• All-new formula. Dragon fruit and aloe extracts help YOUR IDEAL CUSTOMER IS SOMEONE WHO IS:
protect and defend skin.
• Learning the benefits of a healthy skin care routine.
• Simplified. One formula for all skin types.
• Not yet concerned about dramatic signs of aging.
• New packaging. Fun and fresh, just like the new
• Looking for an easy option that delivers fresh, healthy-
ingredients. Plus, as with the originals, all packaging is
looking skin that feels nourished.
recyclable in most community Blue Box programs (please
• Typically younger customers ages 18 – 25.
check your local community guidelines), which gives
them new life instead of going to a landfill. And the caps
are about one third lighter than the originals – so less READY, SET, SELL! BUNDLE UPDATE
plastic is used! As of August 16, the Ready, Set, Sell! Botanical Effects
• Oil-free. Fragrance-free. Non-comedogenic (won’t Bundle and training sheet will be updated to include the
clog pores). Suitable for all skin types. Clinically tested for NEW Botanical Effects® skin care regimen.
skin irritancy and allergy. Dermatologist-tested. It’s also
sulfate-free and paraben-free!
10 applause FALL 2018build
EASY TO USE,
PRODUCT PROMOTION
EVERY DAY!
CLEANSING GEL, $21
MOISTURIZING GEL, $21
REFRESHING TONER, $21
INVIGORATING SCRUB, $21
Use 2-3 times per
week, morning or night
after Cleansing Gel.
GOT QUESTIONS? WE’VE GOT ANSWERS!
WHO IS THE TARGET CUSTOMER?
The new formula is intended to help you target new younger
IF SHE LIKED… TRY SUGGESTED
customers looking for an uncomplicated starting regimen. Some ADD-ONS
current Botanical Effects® customers may now want to try
TimeWise® Miracle Set 3D™ or TimeWise Repair®.
Mask Formula 1 Invigorating TimeWise® Moisture
WHY IS BOTANICAL EFFECTS® NO LONGER CUSTOMIZED BY (Dry) Scrub Renewing Gel Mask
SKIN TYPE?
The new line is designed to deliver the essentials her skin needs
year-round, regardless of skin type. Even as her skin may fluctuate
due to hormonal changes, the seasons, environment and other Mask Formula 2 Invigorating
factors, Botanical Effects® can still deliver the fresh, healthy- TimeWise® Moisture
(Normal) Scrub
looking skin she wants. Renewing Gel Mask
WHY DOESN’T THE NEW BOTANICAL EFFECTS® SKIN CARE
INCLUDE A MASK? Clear Proof® Deep-
Mask Formula 3 Invigorating
The new Botanical Effects® Invigorating Scrub is a great alternative. Cleansing Charcoal
(Oily) Scrub
Just like a mask, it offers benefits such as exfoliation, a healthy Mask
glow, and leaves skin feeling refreshed, balanced and nourished.
And it’s quick and easy to use at the sink or shower – no waiting!
All prices are suggested retail.
FALL 2018 applause 11YOUR FALL
build PRODUCT PROMOTION
REFRESH! NEW AND NOW.
Get ready to fall in love with these irresistible products
– for a limited time only!
LIMITED-EDITION† MARY KAY® REVIVING FACIAL SPRAY ADDITIONAL SKIN-LOVING
BY SKINDINÄVIA, $22 BENEFITS:
Looking for the perfect pick-me-up? Meet your new best • Suitable for sensitive skin
friend! Infused with coconut water, vitamin B3, a trio of • Non-comedogenic
minerals and an energizing coconut scent, this lightweight • Clinically tested for skin irritancy
hydrating spray is a perfect addition to any skin care routine. and allergy
• Dermatologist-tested
GET YOUR SPRITZ ON:
• In the morning to hydrate skin after cleansing and toning HOW TO APPLY:
• Before workout as a boost for tired skin Shake bottle well. Close eyes, hold
• After workout for a spritz of cooling moisture eight to 10 inches from face, and
• Mid-day to beat stress and awaken your senses with mist lightly two to four times in “X”
refreshing scent and “T” formations.
• After a long flight for a skin refresh
• Anytime you want an invigorating moisture boost!
WHAT’S THE DIFFERENCE?
REVIVING FACIAL SPRAY VS. MAKEUP FINISHING SPRAY
REVIVING FACIAL SPRAY MAKEUP FINISHING SPRAY
FRESHENS SKIN WITH BURST OF
MOISTURE
AWAKENS SENSES WITH
REFRESHING COCONUT SCENT
INFUSED WITH ELECTROLYTE-RICH
COCONUT WATER, VITAMIN
B3 AND TRACE MINERALS
PROVIDES INSTANT HYDRATION
BOOST AFTER CLEANSING AND
BEFORE PRIMING
REFRESHES SKIN THROUGHOUT
THE DAY
WORKS AS FINAL STEP TO
SET MAKEUP
DELIVERS UP TO 16 HOURS OF
STAYING POWER
HELPS MAKEUP LOOK FRESHLY
APPLIED
MAKES SKIN LOOK SMOOTHER
WHILE STILL FEELING BREATHABLE
12 applause FALL 2018
All prices are suggested retail. †Available while supplies lastPRODUCT PROMOTION build
LINERS TO
LOVE
new! LIMITED-EDITION†
MARY KAY® GEL EYE LINER WITH
EXTENDABLE BRUSH, $19 EACH
• Ornate Orchid
• Espresso Ink
Intense colour meets classic inspiration in rich espresso
and plum shades this fall. Your customers will LOVE the
smooth, lightweight formula of these gel liners that glide
on smoothly without tugging or pulling. Available in two
on-trend, jaw-dropping shades.
A TOUCH OF FREE!
WITH SELECT
GOLD $60 PURCHASES
new! LIMITED-EDITION†
TREND COLLECTION BAG
This sleek clutch finished
with gold-toned hardware
is the ultimate accessory for
day or night.
FALL IN
LOVE
WITH COLOUR
We turned to Mary Kay Canada’s in-house makeup artist and Don’t stress about making a wing in one long, fluid
beauty guru, Nicole Davis, to get her scoop on introducing motion. Start with small strokes along your lash
subtle and flattering colour into your look this fall. We can’t line and connect them at the end to make a solid
get enough of her sultry take on a smoky, winged look. We’re line. Take your time – a perfect wing takes practice!
officially OBSESSED! – NICOLE DAVIS
CANADIAN IN-HOUSE MAKEUP ARTIST
Base: Apply TimeWise® Matte-Wear® Liquid Foundation and Undereye
Corrector. Set with Translucent Loose Powder.
Brows: Using new Precision Brow Liner (check out page 14!), mimic
Cheeks: Add subtle colour to the cheeks with Mineral Cheek Color in
brow hairs by creating brush-like strokes to fill in sparse areas. Use new
Sunny Spice. For extra warmth, gently sweep Bronzing Powder over
Volumizing Brow Tint all over the brow to create soft volume.
cheekbones, forehead and underneath the chin.
Eyes: Lightly sweep Mineral Eye Colour in Hazelnut into the eye crease
Tip! Crystalline can also be used as highlighter on cheekbones and
for subtle definition. Line lids with Limited-Edition† Gel Eye Liner in Ornate
bridge of the nose.
Orchid. Extend the liner past the lash line, angling up toward the tail of
the eyebrow to create a wing. Using the Eye Smudger Brush, gently Lips: Apply Gel Semi-Shine Lipstick in Luminous Lilac for a gorgeous,
smudge Sweet Plum above the liner for an on-trend smoky effect. Dab monochromatic look.
Crystalline in inner-corner of eyes for a touch of shimmer. Finish your eye
look with Ultimate Mascara™.
FALL 2018 applause 13BROWS THAT
build PRODUCT PROMOTION
WOW!
new! MARY KAY® VOLUMIZING BROW TINT, $16
Step up your brow game! Say hello to long-lasting colour and
microscopic fibres that cling to hairs to give all brows – thin, sparse,
faded, over-tweezed or flat – a visible boost. The life-proof formula
with flexible hold helps set brows so they won’t budge no matter
the workday, workout or weather. Enjoy effortless application and
a quick dry time.
HOW IT WORKS
Select shade to best complement your hair colour. Sweep through
brows with mini spoolie brush for a wow-worthy finish.
TIP! Wipe excess formula from brush tip. Starting at the thickest part
of brow, apply in short, upward strokes following the direction of hair
growth until you achieve desired look. Use tapered spoolie tip to go
back and fill in areas you may have missed.
new! MARY KAY® PRECISION BROW LINER, $16
Features a retractable, no-sharpening-needed microtip to line, define
and fill in brows with hair-like precision. It’s easy to stay in control and
make feathery strokes where you want.
HOW IT WORKS
Select the shade to best complement your hair colour. Make soft
strokes for natural-looking brows with definition and fuller appearance.
Life-proof claim means your perfectly polished brows won’t smudge,
smear or fade no matter the workday, workout or weather.
BLONDE
MAP YOUR BROWS!
1. Hold the Mary Kay® Eyebrow/Eyeliner Brush
parallel to the side of your nose. Draw a light
DARK BLONDE
line with the Mary Kay® Precision Brow Liner to
mark your brow starting point.
2. Measure from the outer corner of your nose
across the iris of your eye to find your natural BRUNETTE
arch, and draw a light line at this point.
3. Measure from the outer corner of your nose
across the outer corner of your eye to find DARK BRUNETTE
where your brow tail should end. Draw a light
line here. Then fill it in!
BLACK BROWN
14 applause FALL 2018DIGITAL TOOLS build
BEAUTY MEETS
INNOVATION. WE’VE GOT AN APP FOR THAT!
INTRODUCING MARY KAY MIRROR ME™
Your customers will LOVE this new real-time makeover app that allows them to
try out hundreds of shades and fun beauty trends with the tap of a finger!
PLUS! It’s totally free and totally fabulous!
WHAT IS MIRROR ME™ ?
Mary Kay Mirror Me™ is the new virtual makeover app that uses augmented
reality to try colour products on the face in real time, allowing the user to move
naturally and view makeup in a lifelike setting.
The app leverages the phone’s camera to apply makeup trends and colour
products for real life application – no mess made and no photo upload necessary!
KEY FEATURES:
• Use the front-facing camera to follow Ambassador Luis Casco with friends
your movement and the rear-facing across social media platforms, email
camera on friends to accurately place or save to your device for inspiration.
makeup on eyes, lips and face. Shop as you play by adding the
• Instantly try on hundreds of products you love to your Marykay.ca
Mary Kay® products, shades and bag straight from the app.
specially curated makeup artist looks.
• Customers can try on makeup looks The possibilities for you and your
before meeting with you. customers are endless. Download,
• Share looks that you design or full share and start swiping your way
looks created by Global Beauty to a more dynamic business!
RATINGS AND REVIEWS NOW ON MARYKAY.CA
As a Beauty Consultant, we already know you love Mary Kay® products – but what
if there was a way for you to tell the world about some of your favourites? Well, now
you can! We can’t wait to hear what you and your customers think! You can now
share your opinions about Mary Kay® products and help other beauties as they
shop for must-haves. Plus, word of mouth helps you with your business! Rally up
your customers and have them post their review on their Mary Kay® favourites.
Statistics show that consumers are more likely to purchase based on consumer’s
feedback and ratings and reviews in general have proven to increase both online
and offline sales. Plus, it builds consumer trust of the brand and products! Let’s
spread the word and show the world we have loads to brag about!
Read more about how you can use Mirror Me and Ratings & Reviews to grow your business on page 20.
FALL 2018 applause 15‘TIS THE
build OPEN HOUSE
OPEN HOUSE
SEASON!
Did you know that many Canadian consumers begin
their holiday shopping in September? Get a jumpstart
on the busy holiday season by prepping for your open
houses with these time-saving tips.
GUESTS
Start with your customers, family, neighbours, friends,
work associates and teachers.
PICK A DATE
Be flexible and offer several options, if possible, to allow
for different schedules. Include a save-the-date card in
their product orders a month or two ahead.
LOCATION
Whether it’s your home, a friend’s home or a party
room, an ideal location is one that’s easy to find and
comfortable for your group.
INVITES
Use the invites and postcards already created for you!
Find everything you need on the Mary Kay® Staples site!
DÉCOR
Find inexpensive props at discount or craft stores.
Consider a colour scheme you can use again at
Valentine’s or Mother’s Day. Display product pairings at
differing price points. Not feeling crafty? Ask a sister
Independent Beauty Consultant to help!
MUSIC
A seasonal playlist will keep it festive and get everyone
in the shopping spirit!
Wrap it up!
A little creativity can go a LONG way when it comes to making
sales. Beautiful bundles and packaging ideas can make your gifts
look oh-so-irresistible. And best of all? We’ve taken the guess-
work out of it for you!
Check out the Merchandising Hub and Prima Wrap on InTouch™
for a complete list of gifting and packaging ideas that will help you
16 applause FALL 2018
make the most out of the holiday season!FALL SELLING = PCP build
PREFERRED
CUSTOMERS
It’s a Change of Seasons - Make the Most of It!
The Seminar clock has been reset. The great thing about a Remember!
Mary Kay business is that it doesn’t matter where you landed last
With the myCustomers tool, you can update all of your customers’
year. Each year is a new opportunity to earn and grow.
information in one convenient spot! It’s the perfect way to manage
What are your goals? Whatever they are, remember it’s not magical, your detailed customer data and it’s available to everyone!
it’s mathematical. The more new faces you see, the more successful Consistency Challenge
you can be. And why wouldn’t you make the Preferred Customer
Program part of that success – and make your customers feel EXTRA The Consistency Challenge operates on the Seminar year. When
important while doing it? you enrol in five consecutive promotional programs – beginning
with the Fall 2018 program and ending with Summer 2019 – you’ll
Think of busy moms who’d benefit from a fresh take on skin care. Or, be rewarded with FREE gift for your consistent customer service.
those sun worshippers with their neglected summer skin? Time for a You are eligible for the Consistency Challenge gift when you enrol a
moisture-rich mask or soothing treatment. And who can’t get excited minimum of ten customers in every PCP program available during
about a fresh fall look? All of these are great opportunities to connect the Seminar Year that opened on or after your start date. Brand new
and build a new customer base or reconnect with existing ones. Independent Beauty Consultants who start their business can also
earn a consistency prize by participating in all available programs
And when you do, you’ll have these amazing gifts to offer them! (minimum of two) after their start date.
Holiday Dates To Remember:
Holiday Enrolment begins:
August 1, 2018
Holiday Enrolment deadline for The Look:
August 31, 2018
Customer and Independent Beauty
Consultant versions of The Look mailed by:
September 28, 2018
DELUXE MINI DELUXE MINI DELUXE MINI DELUXE MINI TIME-
TIMEWISE® MARY KAY® OIL- MARY KAY® LASH WISE REPLENISHING
Order window for gift-with-purchase: MICRODERMABRASION FREE EYE MAKEUP LOVE® MASCARA SERUM+C®
October 3, 2018 PLUS SET REMOVER $3.00 EACH $4.00 EACH
$5.00 EACH $5.00 EACH
Winter Dates To Remember:
Winter Enrolment begins:
September 15, 2018
Winter Enrolment deadline for The Look:
October 15, 2018
Customer and Independent Beauty
Consultant versions of The Look mailed by:
November 13, 2018 GOLD-TONED DELUXE MINI SATIN DELUXE MINI
COSMETIC BAG HANDS® PAMPERING SET NOURISHINE PLUS®
Order window for gift-with-purchase: $4.00 EACH IN WHITE TEA & CITRUS LIP GLOSS SET
November 9, 2018 $5.00 EACH $5.00 EACH
*See Mary Kay InTouch® for full program details. FALL 2018 applause 17build THE BUZZ
business tips corner
PROTECT AGAINST FRAUD
Cyber-crime is like the flu, it never vanishes, just evolves. The FBI
reports that anyone with an online presence can be a target. Internet
scammers are persistent and creative so it’s important you protect your WATCH OUT FOR OTHER
Mary Kay business by staying informed. How do you do that? Read on! SUSPICIOUS FACTORS.
Suspicious orders. A good rule of thumb … if a potential order from an 1. An unknown customer provides an address
unknown customer seems too good to be true, it probably is! Use judgment from outside your area, making it unlikely
when you receive an order or inquiry on your Mary Kay® Personal Web they used the Consultant Locator to find you.
Site (PWS) from strangers. If an unknown customer uses the “Contact me” Most legitimate new customers look for an
feature of your PWS, be very wary if they want to send a “certified” cheque Independent Beauty Consultant in their area.
or money order in excess of the purchase total and ask you to send them the 2. You receive email or text via your cell phone
excess cash. from an email address about placing an order
requesting all further communications be sent
What you can do. If you receive a fraudulent order, email or text, the via email.
best thing to do is DELETE it without responding. If you have responded,
3. Individual provides detailed explanation why
expect to receive multiple follow-ups to get product or money from you
in a hurry. If you have fulfilled and shipped an order, you may try and they’re placing order with you. Some examples:
cancel or intercept it from your shipping carrier and issue a credit back to claims to be deaf or has a reason that they are
the credit card that was used, if applicable. You can delete any suspicious unable to take a live telephone call, claims to
follow-up email or texts without responding. You also can block the sender’s have limited computer knowledge; claims to be
email address through your Internet service provider. Generally, this is done hospitalized or has a child or an Independent
through the “Options” function of your email account. Beauty Consultant who is.
4. Communication contains multiple misspellings
Accepting credit cards. You can submit your customer information such and grammatical errors, or is written in all lower
as addresses to the credit card processor to aid in validating your customer’s or upper case.
identity. Propay has an optional Address Verification System to help you
assess risk. For more information on this service, visit the Propay site on
Mary Kay InTouch® > Business Tools.
inventory updates
With the launch of the brand new Botanical Effects® and brow products,
the following products are discontinued and available while supplies last.
Mary Kay® Mechanical Brow Liner in Blonde
Mary Kay® Brow Definer Pencil in Blonde, Brunette, Classic Blonde
Mary Kay® Brow Gel
Botanical Effects® Cleanse Formulas 1, 2 and 3
Botanical Effects® Mask Formulas 1, 2 and 3
Botanical Effects® Freshen Formulas 1, 2 and 3
Botanical Effects® Hydrate Formulas 1, 2 and 3
TimeWise Body® Smooth Action Body Massager
TimeWise Body® Smooth Action Cellulite Gel Cream
18 applause FALL 2018seen
THE BUZZ build
Beauty Editors and bloggers are loving Mary Kay®
AS IN… products and are taking to the Internet to show it!
Let’s have a look at the latest beauty buzz!
Essential Brush Collection TimeWise® Miracle Set 3D™ Gel Semi-Shine Lipstick
ImNotABeautyGuru.com @BelowTheBlonde, Instagram TheGlamSurge.com
“The powder and cheek brushes are very “There’s nothing better than feeling “They glide on extremely smoothly, they're
dense and fluffy which is something I look confident in your own skin. On hot pigmented and very true to colour.”
for in my larger face brushes. The brushes summer days like today I love having
are super soft!” a makeup-free face and this lineup has
helped me stay blemish free!”
BEAUTY CONNECTIONS
To celebrate the exciting launch of the TimeWise®
Miracle Set 3D™, we hosted a fabulous PR event at
the trendy Her Majesty’s Pleasure spa in Toronto on
Monday, May 14. This ultra-luxe spa is a beloved
scene among beauty lovers in Toronto. We invited
15 local beauty influencers (+ a guest) to attend and
see and hear first-hand about the innovative skin care
science behind this set.
Guests were treated to manicures, pedicures, and
more, all while learning about the brand new Miracle
Set from corporate experts. Talk about FUN!
We’re thrilled to get this amazing product into the
hands of some of Toronto’s most prominent bloggers.
Plus, this exciting event showcased all there is to love
about Mary Kay – especially this innovative skincare
system. Visit @marykaycanada on Instagram for a
recap of this gorgeous event, as well as our Facebook
Page for the live Q&A that took place.
FALL 2018 applause 19Michelle Haurilak
beauty bulletin
Director, PR, Digital & Product Marketing
Time to Talk Business Boosting!
Introducing Mary Kay Mirror Me™ & Ratings & Reviews
BEAUTY IN REAL TIME RATINGS AND REVIEWS CAN BOOST YOUR BUSINESS
L
How many of you turn to online reviews when researching a
et’s start with the
purchase? I know I do for just about everything — books, movies,
newest Mary Kay app
clothing, electronics, beauty products, you name it. It’s no secret
– Mirror Me™. You’ve read
about all of the features on that nearly all consumers consult customer reviews, and nearly
page 15, and now I’m here 90% say reviews are an essential resource when making a purchase
to share how you can use the decision. And this goes for purchases made both online, as well as
app to boost your business. offline. This means that by not having online reviews, businesses
are denying that 90% of their potential customers the information
1. Get the party started they consider vital for making a purchase!
by encouraging your
And reviews aren’t just beneficial to consumers, they’re also good
customers to do a personal trial or give one another virtual
for business. Your business. Here’s why:
makeovers using the app. It’s a great way to ease them into
Mary Kay® colour products and a fun way to break the ice! This 1. They’re more likely to purchase, and more likely
way you can get all of the guests to download the app and test out become a repeat customer. Today’s shopper wants to
the technology for themselves so they can see firsthand how easy make an informed decision. The more information they have,
it is to use. particularly from other consumers that have tried the product,
2. Boost credibility with customers by sharing the latest trends and the more likely they’ll buy. This means more customers for you!
suggesting customized shade recommendations through the real- 2. Reduces Returns. When consumers make smart purchase
time app. decisions, they’re less likely to return the products they purchase.
3. Help customers make connections with colour by sending looks to 3. Free advertising. Each review posted online by a customer
them to preview before your next party (i.e., “Saw this shade and is a form of advertising for your business. Online reviews can
thought of you”, “try it on here” and “let’s get together to try it in provide the kind of mass exposure that would typically cost
person”). the company loads of money through traditional marketing
4. Share your favourite looks and most impressive transformations channels.
on social media. The more you share, the more likely 4. Builds trust. But what about negative reviews? Let’s be
potential customers are to see you and connect with you. Use honest. You can’t please everyone. Imagine if we didn’t have a
#MKMirrorMe when posting. single negative review on our site? Wouldn’t you be suspicious?
5. Unit Meeting Contest – All meeting attendees download the app The negative reviews show that we have nothing to hide, and
and create looks using specific products. Looks can be shared with they make the positive reviews more sincere. A balanced mix
the group and the best look wins! of online reviews actually benefits us by adding elements of
6. Use it as a confidence-boosting tool with potential team members truth and transparency to our image, which positively impacts
when it comes to selling colour cosmetics. It can help overcome customer trust.
objections to starting a Mary Kay business such as “I can’t sell” 5. Improves online search rankings. You may think this
and “I don’t wear makeup”. Show them how easy it is to learn doesn’t apply to you, but it does! It actually benefits the Company
the colour products and use 1-click makeup artist looks to position and you! Google pulls data from external online review sites for
themselves as a pro. It really does make selling colour easier! its search result quality. Therefore, the more positive reviews we
have, the better our rankings will be in organic search results.
Did you know that the app contains every single Mary Kay
makeup product? And that you can seamlessly create an order when We’re excited about the possibilities with both of these digital tools
customers share product lists from their desired looks? and believe it will help build even more credibility…and help you
build new relationships and nurture the ones you already have. Be
sure to talk about these new features with your customers, team
members and potential team members!
20 applause FALL 2018grow
PAGE 26 | SEMINAR JEWELLERY
dazzle
& DELIGHT
CONTENTS
PAGE 22 | YOU HOLD THE KEY
everything you
need to know!
PAGE 30 | RED JACK CORNER
step up and shine
PAGE 32 | CAREER CAR PROGRAM
drive to successgrow YOU HOLD THE KEY
JULY 1, 2018 – JUNE 30, 2019
Mary Kay Ash unlocked the door of opportunity
for women around the world. And now you hold
the key. Join other successful independent sales
force members as you embrace the basics of what
Mary Kay Ash taught. It all starts with that $600
monthly wholesale order. That’s the key to exclusive
monthly prizes, Star Consultant status,
earning the use of a Mary Kay Career Car and
so much more. With new faces as your goal and the
Mary Kay way as your guide, you hold the key to
making your dreams come true. It’s time to unlock
your potential and see what doors open for you!
YOU HOLD THE KEY
FALL CONSISTENCY CHALLENGE
AND THEN SOME!
JULY 1 – DECEMBER 31, 2018
Achieve the You Hold the Key Challenge each month by
placing $600 or more in wholesale Section 1 from July
through December 2018, and you’ll receive this exclusive
jewellery piece designed by R.J. Graziano.
The difference between average and top
performers is summed up in three words…and
then some. Top performers do what is expected
and then some. They are considerate and kind,
and then some. They meet their responsibilities
fairly, and then some. They are good friends
you can count on, and then some.
R.J. GRAZIANO
An industry trendsetter, R.J. has enjoyed
success at Bloomingdales, Nordstrom, Saks and
Neiman Marcus. His designs are worn by Taylor
Swift, Beyonce, Katy Perry and Oprah Winfrey,
among others, and have been featured in fashion
magazines such as Vogue®, InStyle®, and Elle®.
Follow RJ @Rjgraziano
22 applause FALL 2018YOU HOLD THE KEY grow
60
40 Winner!
JOCELYNE DAUPHINAIS
RULE “This [Challenge] took me out of my comfort
zone, since I had to take a new step every day. As
a reward for my efforts, and by seeing new faces,
Mary Kay Ash suggested once you acquire enough I grew my client base. I believe participating in
inventory to support your business, you deposit your Company promotions motivates us to see new faces
weekly sales into your business account. Use 60 per and to offer them the benefits of being a Beauty
cent of deposits that week to replace inventory and Consultant. I am so happy to be one of the winners!
pay for sales tools. Use 40 per cent for business It will allow me to take a short vacation with my
expenses and to pay yourself. husband, who is very supportive of my dreams.”
MARY KAY ASH DIDN’T JUST BELIEVE IN GOAL SETTING,
SHE BELIEVED IN GOAL GETTING!
She taught:
• Select your goals. Write them down and be precise to know exactly what you want.
• Chart your course. Plan your work and work your plan.
• Commit yourself. Let nothing, no one or any circumstance deter you.
• Expect results. Around here, we’re realists. We expect a miracle every day!
3+3+3 IS KEY! EACH WEEK:
3 SKIN CARE PARTIES
Three parties with six guests each can average $300 in
retail sales per party. That’s a potential $900 in sales per
$300 IN SALES
week! 3 TEAM-BUILDING
Need extra cash? From the basic bills to a family vacation
APPOINTMENTS
… it’s all within reach when you set goals and work.
Remember, you hold the key!
GOAL I NEED $300 A
MONTH TO PAY BILLS.
ACTION ONE PARTY WITH SIX GUESTS CAN RESULT IN $300 IN
SALES TO COVER THOSE COSTS.
GOAL I WANT TO TAKE MY FAMILY ON VACATION. THE
ESTIMATED COST FOR A WEEK AT A RESORT IS
$3,600.
ACTION WORK THE 3+3+3 PLAN FOR 4¯WEEKS! ONE
WEEK CAN AVERAGE $900 IN SALES. $900
X FOUR WEEKS = $3,600. START PACKING!
FALL 2018 applause 23grow STAR CONSULTANT PROGRAM
STAR CONSULTANT
PROGRAM
YOU HOLD THE KEY
It’s a new Seminar Year – and a new Star Consultant quarter.
Here are a few prizes you can earn!
sapphire ruby
1800 2400
Jeanne Lottie – Maya Purse Body Break Mini Trampoline
Style up your profile with this black Add a little spring to your step – and your workout
Jeanne Lottie Double-Handle Purse. routine – with this Body Break Mini-Trampoline.
Constructed of vegan leather, it features Constructed of steel, the durable polypropylene
a double handle, top zip, an interior zip jumping mat reinvigorates workouts by transforming
pocket, and gold hardware and accessories. any exercise into an aerobic experience. Features
Dimensions: L31 x W11 x H23cm include 30 high-tension springs with protective
pad, 200 lbs. capacity, and simple assembly and
easy to store. Dimensions: 96.52 cm D.
diamond emerald
3000 3600
Delmar Necklace Gizmo Riders Bob Sleds
This silver beauty will attract everyone's attention with Get a grip with these Neon Grip Bob Sleds, from
its unique and intricate design. A total of 23 round-cut Gizmo Riders. Made from UV-resistant plastics
created white sapphires of 1.5 mm setting on shared prong that are resistant to low temperatures (up to -30
set and 1 4/5 CT surround a single dazzling 6.5 mm degree C) and usual weather effects, these bobsleds
round created white sapphire setting in prongs. This pendant feature speed dynamic lines and double-seater
is the cherry on top of the perfect outfit. Secured with spring durability. Perfect for creating selfie snow moments!
ring clasp. 45.72 cm round cable chain. Available in Mystic Green or Monster Pink.
Dimensions: 93 cm x 44 cm x 22 cm.
pearl pearl
4800 6000
Fossil Jacqueline Watch T- fal Optigrill Plus
Designed for the girl with a certain charm, Enjoy the goodness of grilled favourites -
Jacqueline is the watch that pulls it all together. plus, automatic cooking applied to a contact
A blush leather strap paired with a signature steel grill. Advanced technology automatically
case makes it a classic. Dimensions: Strap width adjusts the temperature and time for perfect
– 1.4 cm; Circumference: 19+/-.5 cm. grilling results with 6 cooking programs.
pearl pearl
7800 9600
Swiss Gear La Sarinne Lite Side Table with Heart Décor
– Three-piece set Show your home a little love with this white marble
For those extended trips, this lightweight three-piece topped round side table, featuring a gold finished
luggage set includes a carry on and also features aluminum circle design. The nested heart décor is
the Spiin 360 4 wheel system which allow bags made of antique gold polyresin. Dimensions: table
to easily move in all directions, and retractable – 38.10 cm D x 43.18 cm H; décor – 28.575
push button handle that locks into place when cm x 8.255 cm x 31.115 cm.
extended. Constructed of durable ABS and includes
a 10-year limited warranty. Colour: Oxblood.
Dimensions: 50.80 cm, 60.96cm and 71.12 cm.
New Independent Beauty Consultants whose Independent Beauty Consultant Agreements are received July 1, 2018 - March 31, 2019, can also qualify for year-end rewards when they achieve Star Consultant status
in the quarter in which their Independent Beauty Consultant Agreement is received and each remaining quarter of the All-Star contest year (minimum two quarters). Beauty Consultants must also achieve the year-end
24 applause FALL 2018 totals ($7,200 year-end wholesale plus team-building credits) to receive recognition.STAR CONSULTANT PROGRAM grow
STAR CONSULTANT BASICS
How? Place a minimum $1,800 in wholesale Section 1 Why? In addition to amazing prizes, Star Consultants get:
orders in a Star Consultant Quarter. • Early ordering for new products.
• Leads from marykay.ca with a Mary Kay® Personal Web Site.
TIP! Achieving the You Hold the Key Fall Consistency • A bustling business.
Challenge each month equates to being a Star Consultant.
NEW!
ALL-STAR
STAR CONSISTENCY JULY 1, 2018 – JUNE 30, 2019
Featuring the kate spade new york®
CHALLENGE Pink Cadillac Collection
Sapphire Ruby
7,200 wholesale* 9,600 wholesale*
Cadillac kate spade new york® makeup bag Cadillac kate spade new york® makeup bag
TOP
5
Top 5 at this level will also receive a specially
designed kate spade new york® wristlet
Diamond Emerald
12,000 wholesale* 14,400 wholesale*
Cadillac kate spade new york® makeup bag Cadillac kate spade new york® makeup bag
TOP TOP
5 5
Top 5 at this level will also receive a specially Top 5 at this level will also receive a specially
designed kate spade new york® wallet designed kate spade new york® crossbody
Pearl
19,200 wholesale* WANT ONE OF THESE?
Cadillac kate spade new TOP Achieve Star Consultant status all four
york® makeup bag
5 quarters! Your prize is determined by the
combined points you achieve. Then pick it
up at Seminar 2019.
Top 5 at this level will also receive a specially
designed kate spade new york® backpack
*An Independent Beauty Consultant must be a Star Consultant every quarter and meet at least $7,200 in year-end wholesale production. Higher categories may be achieved by wholesale production and/or qualified new personal
team members. A qualified new personal team member is one whose Independent Beauty Consultant Agreement and a minimum of $600 in wholesale Section 1 orders are received and fully processed within the same contest
quarter, or 3 months from receipt and acceptance of Agreement to Company. FALL 2018 applause 25awards
grow SEMINAR JEWELLERY
seminar
July 1, 2018 - June 30, 2019
“
I want you to be a possibility thinker.
A possibility thinker is one who looks at obstacles and sees
opportunities. Aim at something bigger than you are sure you can
achieve, then plan your work and work your plan. Act as though you
have already achieved that goal; and when you reach the final obstacle,
“
turn it into an opportunity. Remember that it is far better to be
exhausted from success than to be rested from failure.
26 applause FALL 2018Quee n's Court of Personal Sales SEMINAR JEWELLERY grow
COURT COURT
LINE BRACELET ROSE GOLD RING
10-karat yellow gold or 10-karat white gold 10-karat rose gold
(your choice) Pink Amethyst, Green Amethyst and White Topaz
Set with 50 round brilliant-cut diamonds, checkered board cushion shape *, each weighing
COURT
weighing approximately 0.50 carats total. 2.00 carats
DIAMOND BEE CHARM
Bracelet length is 7.25 inches Set with 16 round brilliant cut diamonds weighing (PAST ACHIEVERS)
approximately 0.16 carats total
14-karat yellow gold bee charm
* Each stone is unique and the Set with 19 round brilliant cut
Quee n's
colour of the shade may vary.
diamonds, weighing approximately 0.57
Court of Sharing carats to add to their bracelet
COURT COURT
YELLOW AND WHITE YELLOW GOLD AND
GOLD BEE RING DIAMOND BEE PIN
14-karat yellow and white gold 14-karat with diamond eyes
Set with 21 diamonds Diamond eyes with 37 diamonds
Approximately 0.70 carats Approximately .44 total carats
Runners Up COURT
GOLD CHARM BRACELET AND
BEE CHARM
(FIRST-TIME ACHIEVERS)
14-karat yellow gold charm rolo bracelet
14-karat yellow gold bee charm
Set with 2 round brilliant-cut diamonds
Approximately .015 carats
RUNNER-UP YELLOW GOLD AND DIAMOND
FASHION RING RUNNER-UP BEE PIN
14-karat white gold 14-karat yellow gold
Set with 49 round brilliant-cut diamonds Set with 37 diamonds, weighing
Weighs approximately 1 carat total approximately 0.65 carats
FALL 2018 applause 27When I got to walk across that stage at Seminar to receive the ring was when the feeling
grow SEMINAR JEWELLERY really hit ‘This is really happening!’. My knees were weak! Achieving the Queens Court
of Sales helped my business as it made the possibility of reaching such a milestone seem
attainable to my team members. It has taught them to dream big dreams along with me. I
would recommend all Beauty Consultants aim for this goal, as once you achieve it, it helps
Queens of the Courts
you to continue to dream even bigger dreams.
INDEPENDENT SALES DIRECTOR CANDICE BLAIR, HALIFAX, NS,
ACHIEVED THE CONSULTANT COURT OF SALES AT SEMINAR 2017
400
QUEEN QUEEN
WHITE GOLD FASHION RING YELLOW GOLD AND DIAMOND
18-karat palladium white gold BEE PIN
Set with 80 round brilliant-cut diamonds 14-karat yellow gold SPOUSE GIFT
Weighs approximately 1.75 carats total Features 37 diamonds $400 cash award
Weighs approximately 1 carat total
New! Double and Triple Star of Achievement
NEW! DOUBLE STAR CASH REWARD
All Double Star Achievers will receive a $500 cash NEW! TRIPLE STAR WHITE
reward to spend as they wish. GOLD NECKLACE
FIRST-TIME ACHIEVERS
10-karat white gold necklace with an 18”
500
chain with double loops and pear drop,
weighing approximately 0.50 carats total
Featuring approximately 70 round-brilliant
cut diamonds
YEAR 2 ACHIEVERS YEAR 3 ACHIEVERS YEAR 4 ACHIEVERS YEAR 5 ACHIEVERS
Two 10-karat white gold A 10-karat white gold double A 10-karat white gold double
double loops weighing loop with pear drop weighing Two 10-karat white gold double
loop with pear drop weighing
approximately .25 carats total approximately .50 carats loops weighing approximately
approximately .50 carats
each, featuring approximately total, featuring approximately .25 carats total each, featuring
total, featuring approximately
41 round-brilliant cut 70 round-brilliant cut approximately 41 round-
70 round-brilliant cut
diamonds per piece. diamonds. brilliant cut diamonds per piece.
diamonds.
28 applause FALL 2018MK BOUTIQUE grow
BUILD. PROMOTE.
GROW.
GET THE LATEST MARY KAY-BRANDED BASICS TO ADD SOME PANACHE TO
YOUR BUSINESS
Have you heard? We’ve designed an online MK Boutique to help you exclusively brand
your business! You’ve got beauty and business basics, home essentials, fashion and more –
everything to represent your business in style!
Find these and more on Mary Kay InTouch® under Business Tools > Promote Your Business.
P.S. You’ll be tickled pink by every little thing you see so get ready to splurge!
P.S.S. Don’t forget about the Mary Kay® Staples Print & Copy Store where you can browse a
variety of business-building tools, promotional tools, business cards, stationery, invitations,
placemats, flyers and more. Personalize with an easy to use, custom design tool.
IMPORTANT:
Although the MK Boutique is hosted by Staples – and
even if you already have a Staples account – you will be
required to set up a NEW username and password in order
to shop from the site. You can use the same email address.
It’s extremely important that you follow Staples password
protocols: Your password must have at least 8 characters, at
least one number, at least one uppercase character and at
least one symbol (example: !@#$%^&*()[]).
Great news! If you already signed up for a new account to
order the 40th Anniversary Celebration T-Shirt, then you
can use that existing account to shop the MK Boutique.
FALL 2018 applause 29happy
grow RED JACKET CORNER
SHARE YOUR
Here, Québec Independent Sales Director-in-Qualification, Myriam Brabant, shares how she went from starting her Mary Kay
business during a discounted Starter Kit promotion to quitting her full-time career in the health sector and entering Independent Sales
Director-in-Qualification (DIQ)…all within 3 months! She’s going to debut as an Independent Sales Director in no time!
Hello, my name is Myriam Brabant. I am 33 years old. I have a 6 In March 2018, my Beauty Consultant offered me the
year-old son who has Asperger Syndrome. I am also a step-mom to a business opportunity for only $45. I purchased the Starter Kit
16 year-old girl. but it was only for the opportunity to buy products at a 50
per cent discount for my teenager. I did not want to pursue a
Mary Kay business because I told myself that selling was not for me.
I work in the health sector and did not want to change my life for
Mary Kay. That’s when she told me that her Sales Director had
challenged her to offer the business opportunity to 10 women. So, I
listened to her Sales Director and I fell in love with the idea that I could
control my own life and that my work would be focused on my son and
daughter and not the employer.
So on March 1, 2018, I started my business and I went all in and saw
32 faces in seven days.
My story began in April 2017, when my friend Stéphanie In the same week that I started my business, I was on vacation from
Caouette offered me a skin care session. I kept on cancelling the my regular job, and my 6 year-old son looked at me and said, “Mom,
appointment because I did not see myself as a ‘make-up type of girl’. I like your new job!” I asked him why and he said, “When you come
But after numerous cancellations, I decided to accept the offer. If I’m back from your new job you’re happy and you play with me!” (That’s
being honest, I only listened to half of what she said and did not want when I knew that I had to change job as my current one didn’t make
half of the products she showed me. I walked out of there having spent me happy anymore).
only $17.50 for the Undereye Corrector. At the beginning, when discussing inventory, I was really
Six months later, my beautiful teenager started to experience acne. apprehensive. So I followed my heart and didn’t purchase inventory.
I tried all sorts of products sold at the pharmacy, but nothing worked. My first order was for $225, but I finished the month with a $2,400
One evening, I was talking to Stéphanie and she told me that she might inventory and I loved it so much that I earned my Red Jacket on April
have something to help. I told her that it was too expensive and she 1, 2018. When I went to the Red Jacket University held for our unit, I
responded with “You have nothing to lose.” If the products didn’t really saw the beauty of Mary Kay and I wanted more. So on May 1,
work, I would get a refund. I decided to buy them and after only a 2018, I submitted my commitment card for DIQ.
week and a half, the pimples were half gone. I was amazed!
30 applause FALL 2018place
RED JACKET CORNER grow
YOU KNOW HOW EXCITING IT IS TO BE YOUR OWN BOSS.
But did you know when you share your enthusiasm, you can enrich others, build new team members and
open doors to unstoppable success? When you love what you do, it shows and others want in on the action.
First steps. An easy and genuine way to start is to share your I-story. Why did you choose Mary Kay? What’s
your business meant to you? Ask about her wants and needs. Learning more what appeals to her and what
she wants to improve in her own situation helps you offer the particular rewards that suit her dreams.
As I am writing to you, I just completed my second
PARTY AND PASS IT ON
month of qualification thanks to a fabulous team. If
you have doubts about the opportunities that Mary When you share your love for Mary Kay and
Kay could offer you, here is what my National Sales all the fun that comes with it, you help others
Director Sonia Janelle told me: realize their own dreams. Now doesn’t that
feel good?
The only limit is your imagination.
Be mindful of your thoughts, they will become your emotions. 2 ACTIVE PERSONAL TEAM MEMBERS
Watch out for your emotions, they will become your actions. INDEPENDENT SENIOR BEAUTY
Watch out for your actions, they will become your results. CONSULTANT
Your attitude determines your altitude… • 4% personal team commissions
• Qualify for Star Consultant prizes
Obviously I have challenges along the way, but nothing is impossible when you • Senior Beauty Consultant pin enhancer
work hard and have a positive attitude or you’re able to quickly reset your positive
button. It’s normal to experience highs and lows. I have already been through the 3 TO 4 ACTIVE PERSONAL TEAM
MEMBERS
wheel of emotions and my Sales Director Melanie Gagnon always motivates
STAR TEAM BUILDER (RED JACKET)
me by saying, “Change your attitude and make things happen, and everything will
• 4% personal team commissions
change…”
• Flaunt it in your Red Jacket
I am proud to be a Mary Kay Beauty Consultant.
• Qualify for Star Consultant prizes
• Star Team Builder pin enhancer
5 TO 7 ACTIVE PERSONAL TEAM
MEMBERS
TEAM LEADER
SHARING YOUR MARY KAY LIFE WITH OTHERS IS THE • 8 or 12 percent personal team commissions
BEST PART OF THIS BUSINESS. • On-target for (Grand Achiever Career Car
If you love what you do and it fills your needs, why not share with or cash compensation)
others? Find 30 women each month to pamper and work full circle • Qualify for Star Consultant prizes
as you book, sell and team-build. It can be your success formula. • Team Leader pin enhancer
Remember, Mary Kay always said that every customer is just one step
away from being a Mary Kay Independent Beauty Consultant.
FALL 2018 applause 31You can also read
