A tiny square can power up your business - Applause Fall 2017
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applause FALL 2017 power up A tiny square can your business new products + new faces = PARTY TIME!
CONTENTS fall 2017
BUILD
11 Believe + Wonder™
14 Open House 101
21 Media & PR Buzz
GROW
30 Dreaming in Red
32 Seminar Jewellery Rewards
35 Consistency Challenge
REFLECT
43 Go-Give Award Winner
®
44 MKACF Update
46 My Mary Kay Moment
LIVE
50 You're All In!
52 Fall Trend Report
54 I Story
2 applause fall 2017
contributors
Editor’s
Editor-In-Chief
Marijana Klapcic
Executive Editor
Michelle Haurilak LETTER
Creative Designer
Nicole Davis Where will your Mary Kay business take you this year?
Your options are endless when you find NEW FACES and share
Contributing Writers Mary Kay® skin care! That’s the focus of our yearlong New Faces Take
Melanie Cummings You Places initiative. Introducing new faces to our incredible Mary Kay®
Darryn Hamilton skin care. And then setting success into the next level of motion when
Andrea Querido you introduce women to the equally incredible Mary Kay opportunity.
Every Independent Beauty Consultant has a WHY— a reason she
French Version
started her Mary Kay business. A goal and a dream she’s working
Carmela Manganiello
for. And whatever her WHY is, whatever her goal or her dream,
Roméo Miguim
new faces can help take her there. And so can the New Faces Take You
Nicole Dagenais
Places Challenge. Find out how on pages 28 & 29. Haven’t found your
Michel Beauchamp
“reason why” yet? Let Independent Sales Director Jerilee Wright
Casa Traduction
set the stage for inspiration on page 56. Her story of determination,
perseverance and “work smart, not hard” attitude to her Mary Kay
business is a lesson we could all learn from.
As for putting skin care on new faces, you’ll now have a new,
innovative product to introduce them to – and it’s a beauty industry
first! TimeWise® Vitamin C Activating Squares™…delivering pure
Vitamin C to your skin! Turn to page 8 to discover how this powerful
product works! You’ve never seen anything like it!
Another way to introduce skin care to new customers? At a Holiday
Open House! We’ve got your calendar mapped out on page 14 so
you know exactly what to do when. This is an Independent Beauty
Consultant’s version of a retail shop so why not start thinking like a
retailer and begin planning for the holiday season NOW?
Just when we thought the fall season at Mary Kay couldn’t get any
better, we launch a new Starter Kit…and celebrate the return of the
beloved Flip Chart! You heard that correctly. The Flip Chart is back –
with a beautiful new look! Read all about the new Starter Kit on pages
16 & 17. You won’t be disappointed…and neither will your new team
members!
Last, but certainly not least, our very own General Manager,
Lynda Rose, issued a challenge at Seminar this year – to hit 40,000
Independent Beauty Consultants in Canada by our 40th anniversary in
2018. She believes you can do it. Why? Because you’ve done it before.
Read her personal message to you, along with the Six Most Important
Things to get you on track on pages 26 & 27.
So what do you say? Are you up for the challenge? The 40 by 40
Challenge? We know you are and everything you need to set you on your
course is in these pages.
Editor-In-Chief
fall 2017 applause 3
most
important
things
COMMIT TO 40 BY 40
For our 40th anniversary, General Manager Lynda Rose is challenging
you to grow the Canadian Consultant count to 40,000. Who's on
board? Share your commitment to this challenge on social media
using #40x40.
BEAUTY INDUSTRY FIRST!
Speaking of innovation…It’s here. A beauty innovation that delivers
pure vitamin C to your skin like never before. Show your customers
how to supercharge their serum with the power of pure vitamin C in
the NEW TimeWise® Vitamin C Activating Squares™.
NEW PRODUCTS + NEW FACES = PARTY TIME!
Where will your Mary Kay business take you this year? Your options
are endless when you find NEW FACES and share Mary Kay ® skin
care! Plus, you’ve got an innovative new product to complement any
Mary Kay ® serum, a limited-edition fall colour collection and fun
fragrances that are perfect for a second appointment. And not to be
missed…all the fun challenges with prizes and perks when you work
your business with consistency.
BOOK PARTIES
You’ve got the new products. Now it’s time to book parties to share them!
Not only are parties a fun way to meet new customers and potential
team members, this fall we’ll be awarding big ticket prizes for doing
what you already love – holding them! Plus, your hostess could win
too! Turn to page 18 for all the details on the It’s Time to Party Hostess
Contest.
CHOOSE YOUR PRIZE
Set your sights on the anniversary Seminar awards featured on pages
32-34. Which one is calling you? Keep your eyes locked on your
favourite and we’ll be celebrating with you on stage at Seminar 2018!
myBUSINESS
Have you discovered the beauty of myBusiness? The information you
can access in myBusiness and Reporting not only provides you with
historical information about yourself, but it also contains a wealth of
valuable insight that will allow you to develop simple strategies to help
you grow your business the way you envision it!
4 applause fall 2017
AUGUST’17 SEPTEMBER'17 OCTOBER’17
CALENDAR Preferred Customer
Program – Enrolment for the 01
Beaut-e-News®* arrives in your
customers’ inbox!
October is Breast Cancer
Awareness month.
Holiday Preferred Customer
01 Program begins.
Holiday 2017 promotion
begins. Check out
www.marykay.ca and your
Received deadline
for Independent
04 Labour Day. Corporate
office closed. 03 Personal Web Site to see
what’s new!
Beauty Consultant
Commitment Form to
begin Independent Sales
Received deadline for
Director-in-Qualification Received deadline for
05 on August 1st. Independent Beauty
Independent Beauty
Consultant Commitment
Consultant Commitment
Form to begin Independent
Form to begin Independent
05 Sales Director-in-Qualification 05 Sales Director-in-Qualification
on October 1st.
07 Civic Holiday. Corporate
office closed.
on September 1st.
Thanksgiving. Corporate
Preferred Customer Happy Anniversary!
09 office closed.
Program – Customer Celebrate Mary Kay Canada’s
and Independent Beauty 13 39th anniversary today.
Consultant versions of The
11 Look mailed by August 11.
Preferred Customer
Program – Enrolment
deadline for the Winter
14
Beaut-e-News®* arrives in your 15 2017/2018 issue of The Look.
customers’ inbox!
Fall 2017 promotion begins.
Check out www.marykay.ca
and your Personal Web Site to Beaut-e-News®* arrives in your
16 see what’s new! Preferred Customer
19 customers’ inbox!
Program – Enrolment for the
Winter 2017/2018 Preferred
15 Customer Program begins.
Last day of the month.
Beaut-e-News®* arrives in your Orders must be received by
17 customers’ inbox! midnight Eastern Daylight
Time to count toward October
Preferred Customer
production.
Program – Customer
Last day of the month. and Independent Beauty
Received deadline for 2017
Orders must be received by Consultant versions of the
Shelter Grant Program
midnight Eastern Daylight
29 Holiday Products Flyer mailed
by September 29.
31 applications.
Time to count toward August
31 production.
Last day of the month.
Preferred Customer Orders must be received by
Program – Last day to enrol midnight Eastern Daylight
for the Holiday Preferred Time to count toward
Customer Program. September production.
Last opportunity to become a
*Must be a Mary Kay® Personal Web Site subscriber,
and customers must opt in to receive Beaut-e-News® Star Consultant for Quarter
through myMK at marykay.ca 1 and be eligible for gorgeous
prize selections when you place
a minimum $1,800 wholesale
Section 1 order between
30 July 1st and September 30th,
2017.
fall 2017 applause 5
trending:
@ MaryKayCanada
More Than a Starter Kit
A brand new Starter Kit = a brand new experience for Independent
Beauty Consultants. Spread the word!
New Faces Take You Places
Where is your Mary Kay business taking
you? Share your goals and inspiration
using #TeamMKCanada! And keep
reading to learn about the fabulous New
Faces Take You Places initiatives.
A NEW way
to
pure vitamin deliver
your skin. C to
Introducing
Vitamin C Acti TimeWise ®
vating Squares TM
It’s not a liquid.
It’s not a powder.
Pure vitamin It’s a revolution
C degrades ary skin care
or water. That and loses its innovation.
problem is solved power over time
when exposed
TimeWise® Vitamin with a breakthro to air, light
C Activating ugh delivery
in a tiny dissolvab SquaresTM keep system. NEW!
le square until the pure vitamin
you unlock its C stable
power with every
use.
Why Vitamin
C?
It’s famous for
helping to keep
and even-tone skin looking
d. It’s also known more youthfully
and elastin, and to play a role radiant
for providing in supportin
against the harmful antioxidant protection g natural collagen
effects of free that helps guard
radicals in the
environment.
Nothing Happens Until… Dream Bling
…Somebody sells something! Canadian The future is bright – and so are the ImPressed!
retail sales of skin care continue to grow diamonds you can earn! Discover Pssst… The September issues of Marie
and are projected to post the highest the dazzlers that await. Check out Claire and Oprah magazines feature
retail value sales over the next four the 2018 Seminar Awards jewellery advertisements of our latest innovation.
years*. Be part of this growth by sharing on Mary Kay InTouch®. Keep reading to find out more about this
Mary Kay® skin care today. one-of-a-kind product.
6 applause fall 2017
*Based on a study by Euromonitor International.
new!
PAGE 8 | ‘C’ THE DIFFERENCE
TimeWise® Vitamin C Activating
Squares™
Build
PAGE 11 | FALL 2017
the season’s hottest
products are in
PAGE 16 | NEW BEGINNINGS
the starter kit gets a
makeover
PAGE 18 | HOSTESS CONTEST
party like never before
build PRODUCT PROMOTION
beauty
BREAKTHROUGH
One small square. One big skin care revolution.
It’s the first product of its kind, and it’s taking the
beauty industry by storm.
FIRST AND ONLY AT MARY KAY
Pure vitamin C degrades and loses its power
over time when exposed to air, light or water. This
innovative, dissolvable square keeps pure vitamin C
stable until you unlock its power with every use.
FRESH. POTENT. PURE.
As the square dissolves in the palm of your hand,
it’s transformed into a powerful vitamin C elixir that
supercharges your serum with an age-fighting boost! $ 30
pk./12
power up your serum!
Love your Mary Kay® serum? Prepare to fall in love with it
even more by using it with the NEW! TimeWise® Vitamin C
Activating Squares™. Each square transforms into pure vitamin
C when activated, adding a serious boost to your already
age-defying serum.
Frequency: One vitamin C square three times per week.
Use-up rate: One month when used three times per week.
Shelf life: Three years for unopened pack.
8 applause fall 2017 Price is suggested retail.
PRODUCT PROMOTION build
beauty Q&A
Why does my skin need vitamin C?
This powerhouse vitamin is known to help skin look more radiant
and even-toned, and it also plays a role in supporting natural
collagen and elastin to help reduce the appearance of fine lines
and wrinkles. Plus, vitamin C is an antioxidant that helps guard
against environmental factors like air pollution.
What’s the difference between the pure vitamin C
in TimeWise® Vitamin C Activating Squares™ and
TimeWise® Replenishing Serum+C®?
Replenishing Serum+C® contains a potent blend of multiple
botanical extracts known for their high levels of vitamin C. The
squares contain a stabilized derivative of vitamin C that transforms
into pure vitamin C on your skin to boost the age-fighting power
of any Mary Kay® serum.
Does using Vitamin C Activating Squares™ with my
serum improve the benefits of the serum?
The squares were not designed to improve the efficacy of your
serum because Mary Kay® serums already deliver the powerful
benefits your skin needs! But because of the innovative square
technology, the dissolved squares need your serum to transport
the squares’ boosting benefits to your skin.
Can I mix Vitamin C Activating Squares™ with just
water and apply to my face?
No. As part of the application process, you need to dissolve
the square with three to four drops of water AND a serum
like TimeWise® Replenishing Serum+C® or TimeWise® Tone-
Correcting Serum. The resulting liquid from water alone would
not be enough to thoroughly apply the product to deliver the
benefits shown during independent clinical testing.
Can I mix Vitamin C Activating Squares™ with my
day or night moisturizer?
No. The innovative delivery system of the squares was designed
to be compatible with any Mary Kay® serum.
What time of day should I use the squares?
Nighttime is the optimum time for skin to focus on restoring itself
from the stresses of the day, accepting the potent power of pure
vitamin C.
fall 2017 applause 9
vitamin c square + serum =
build PRODUCT PROMOTION
SUPERCHARGED SKIN!
After two weeks* of clinical testing, the TimeWise® Vitamin C Activating Squares™
were shown to deliver visible benefits.
Skin looks more Skin looks Fine lines and wrinkles
even-toned. more radiant. look improved.
BEFORE AFTER 2 WEEKS AFTER 4 WEEKS
And the benefits get even better over time! The longer you use the activating squares,
the better the benefits can get. After four weeks, skin looks brighter overall. Fine lines and
wrinkles in the crow’s-feet area look improved as shown in the images above**.
easy to use!
Combine just one activating square with one of your favourite Mary Kay®
serums and watch the magic happen!
1 At night, cleanse your skin using your
preferred Mary Kay® cleanser. 2 Peel the packette corner to reveal the
transparent square.
3 4
Place one square in the palm of your hand, Add the standard amount of your
cover with three to four drops of water and Mary Kay® serum of choice to the solution
mix with your fingertips until dissolved. and mix to activate the dissolved square.
5 Apply to your face and allow to dry completely before
continuing your skin care regimen.
note!
This product is not to
how to introduce to new faces
be combined with SPF • Create a colourful party display complete with a decorative bowl of
sunscreen or acne
oranges.
products.
• Consider offering an incentive with each customer’s first vitamin C
square order when they also purchase a serum.
• Split the 12-pack into two sets of six and include a set as a sample gift
for your best skin care customers.
10 applause fall 2017 *Results based on a four-week independent clinical study in which 29 women used TimeWise® Vitamin C Activating Squares™ in a neutral base three times per week.
**Images show average results based on a four-week independent clinical study in which 29 women used TimeWise® Vitamin C Activating SquaresTM in a neutral base three times a week.FA L L I N G F O R
FRAGRANCE MISTS
$ 20
$ 18 $ 18 Romance & Magic.
NEW! Limited Edition†
Believe + Wonder™ Collection.
Free Bag!
Your customers can receive this adorable
bag for FREE* when they purchase $50 in
product from the limited edition† Believe +
Wonder™ Collection.
Sail to the Moon Paint the Sky Chase a Rainbow
Playful pink grapefruit and berry blossom A whimsical assortment of apple blossom, Fruity, floral notes blend with top notes of
merge with jasmine to produce an freesia and orange blossom creates a crisp pear to delight the senses.
exhilarating experience. delicate and enchanting moment.
Lingering Layers
When your customers layer products, the results are more intense
and longer lasting.
Did You Know?
Smell & Sell The difference between a mist and a fragrance is based on
Promote Mary Kay fragrances at your parties by displaying each set.
® the concentration of perfume oils. A mist offers a lighter, less-
Ask your guests to vote for their favourite and have a draw for a free concentrated scent than a fragrance.
set. So fun!
All Occasion
Fragrance sets are the perfect gifts for every occasion!
Available while supplies last.
†
All prices are suggested retail.build PRODUCT PROMOTION
sleek and BAG
Limited-Edition† Mary Kay® Collection Bag
SOPHISTICATED
A gorgeous faux suede clutch finished with a
touch of metallic sparkle. Offer this ultra-chic bag
to your customers for FREE when they purchase
$60 or more in product from the Fall 2017 Colour
Collection†
Vintage elegance meets sultry glamour.
NEW! Limited-Edition† Mary Kay® Fall 2017 Colour
Collection is punctuated with soft, smoky greys and
deep berries to create alluring looks that are ideal for your
on-trend, fashion-forward customers.
$ 10
$ 27
NAILS
Limited-Edition† Mary Kay®
Nail Lacquer
Available in Violet Silk, Rosé
Blush, and Pink Escape. Bold,
vivid hues glide on flawlessly for
brilliant wear.
EYES
Limited-Edition† Mary Kay® Eye Palette
Available in Simply Smoky and Rosé Nudes.
Satin, matte and pearl finishes highlight these
two multifaceted colour palettes that allow your
customers to easily transition from a subtle
daytime look to a dramatic evening effect.
12 applause fall 2017PRODUCT PROMOTION build
confident with colour
GET THE LOOK
A colour appointment makes for the perfect way to follow up with
a customer after her skin care purchase. Help her look and feel her
best with these tools found on Mary Kay InTouch®:
• Mary Kay® Virtual Makeover. Share looks and encourage your
customers to try something new.
• Mary Kay® Colour Card. Help your customers find flattering looks
they’ll love.
$ 19 MA
UV
E
E
UV
MA
RK
K
T PIN
DA
LIGH
SM
OK
YP
LU
M
M
PLU
polished and pretty
1 Sweep Light Pink or Mauve over eyelids,
starting from the inner corners and blend
up and out. The higher you sweep past
the creases, the more dramatic the look.
2 Swipe Dark Mauve at the creases and
blend slightly up.
3 Dust Plum or Smoky Plum across lower
lash lines (as close to the lash lines as
possible). Soften using a clean brush.
4 Line eyes with Mary Kay® Eyeliner in
MK Black. Start at the base of the
upper lash lines to add more depth,
concentrating on the outer thirds of the
eyes.
5
Apply one or two coats of Lash
Intensity™ Mascara.
Complete Your Look
Finish your go-to fall makeup look with
LIPS Mary Kay® Mineral Cheek Color Duo in
Limited-Edition† Mary Kay® Lip Suede Juicy Guava. Simply blend the cheek and
highlighting shades on the back of your hand,
Available in Mulberry Muse and Rosé Blush. then softly apply for a sheer and glowing effect.
This popular, lip-loving formula is universally Top it off with Limited-Edition† Mary Kay® Lip
flattering and creates the perfect pout with Suede in Mulberry Muse for a glamourous,
every application. jaw-dropping look.
Available while supplies last.
†
All prices are suggested retail. fall 2017 applause 13build HOLIDAY 101
holiday
CENTRAL
The holiday season will be here before you
know it. Here are some tips to maximize
sales and make the most of the upcoming
season.
holiday beauty bars on-the-go holiday open house
Jazz up your skincare classes with a holiday-themed Are your customers too busy to hold a holiday party or open
beauty bar showcasing festive colours and products. house? No problem! Load your trunk with giftable products
Help guests create their perfect party look, so they’ll be and take the open house to your customers.
all ready to go for a glamourous night out.
gift baskets september/november
Ask your customers who they’d like to shop for this
holiday workshop
holiday season. Then, put the items together in a cute Share your expertise with new Independent Beauty
and creative gift basket. Your customers will love that they Consultants. Consider hosting a holiday workshop early in
can skip the mall madness and shop with you instead! the season to educate your team on holiday selling tips.
OPEN HOUSE 101
MUSTS: STATIONS: CLOSING:
1 Send Invitations Early. Send Set up individual stations so your After you make a sale…
invitations to your friends and family customers can navigate to the • Ask her if she’d like to book an
at least two weeks prior. Try sending products they’re most interested in. appointment or host a party.
a cute e-vite to your on-the-go Some station ideas include: • Ask if she’s open to learning more
customers! about the Mary Kay opportunity.
• Skin care (the new Vitamin C!)
2 Serve Refreshments and Snacks. • Lip products • Take a photo with her and her
Simply offering some sparkling water • Colour products purchases and ask if you can share
or coffee, along with holiday cookies • New and limited-edition items the image on social media.
and fruit, will put your guests in a • Holiday-themed products
happy mood, and they’ll be more • Grab-and-go gifts that are wrapped
likely to shop. Don't forget some and ready for purchase
upbeat music! • Sale items
3 Meet and Greet. Remember to smile!
And when your customers show up,
you can also greet them with a copy
of The Look.
14 applause fall 2017bundle ideas
She’ll love these tantalizing trios!
HOLIDAY 101 build
MODERN MAVEN*, $93 PRIME CANDIDATE*, $91
Talk about an impact statement! Help her prime to perfection.
Mary Kay Eye Liner
®
Mary Kay® Foundation Primer Sunscreen SPF 15
CityScape® Eau de Parfum Mary Kay® Lash Primer
Lash Intensity® Mascara Mary Kay® Eye Primer
TimeWise® Age-Fighting Lip Primer
SKIP THE SQUATS*, $95
Give the gift of body confidence.
TimeWise Body® Smooth-Action® Cellulite Gel Cream
TimeWise Body® Targeted-Action® Toning Lotion
Mary Kay® Smooth-Action® Body Massager
Sample Scripts
Here are a few ideas to help you get started.
“Hi [___]! This is [___], your Mary Kay Independent Beauty Consultant. I hope you looked at the Fall issue of The Look I sent
you. It’s filled with fun products for everyone on your holiday list! Can I be of assistance in helping you with your holiday
shopping? And of course, you don’t want to forget to treat yourself to something special as well!”
“The Fall issue of The Look is here and it’s filled with plenty of amazing new products. Let’s schedule a party so you and your
guests can see all that’s new – and hopefully check a few names off of your holiday shopping lists! What date and time works
best for you? Are you available to host a party on [date] at [time]?
Prices are suggested retail.
*Products sold separately.
fall 2017 applause 15build STARTER KIT
a new
BEGINNING Vital business tools?
CHECK.
Mary Kay® Starter Kit, $85*
Handy product samples?
The brand new Starter Kit is here, and it will help her pave CHECK.
the way to create the life of her dreams.
The Starter Kit is just the beginning. It’s the very first piece of
a puzzle that tells a beautiful story that is waiting to be written. And Important Literature?
when she opens the brand new box for the very first time, she’ll CHECK.
envision the future of endless possibilities before her.
Everything she needs to hit the ground
The revamped Starter Kit officially launches on August 1. Based running with her business?
on your valuable input (we couldn’t have done it without you!), CHECK!
it’s been carefully redesigned by our team of experts to provide
a new Independent Beauty Consultant with a stunning unboxing
experience – talk about an unforgettable first impression of
Mary Kay! Plus, it has all the essentials she needs to host a party
right out of the box! And the box is so beautiful – she’ll want to use
it as a décor accessory at all her parties.
16 applause fall 2017
*Plus the cost of shipping & handling.STARTER KIT build
Exciting Features
You asked and we delivered! We’ve included some best-selling, full-size products
so your new team members have the potential to host a party the exact day their
Starter Kit arrives! How neat is that?
The Starter Kit now includes:
• A complete TimeWise® Miracle Set® (Normal to Dry)
• Oil-Free Eye Makeup Remover
• Ultimate MascaraTM (and of course we can’t forget the disposable mascara
wands!)
Because of these upgrades, the price of the Starter Kit has increased slightly to $85
(plus the cost of shipping and handling). A deal like this just can’t be beat! For a full
content list check out Education > For Consultants > Starter Kit on InTouchTM.
Smart Start
Pssst…The NEW Company-approved Smart Start flyer can help you offer the Mary Kay
opportunity with confidence, so you can share all of the amazing and unique benefits
TODAY IS YOUR DAY
a Mary Kay business can offer. Download yours today on InTouch™, and check out the to start something beautiful!
sample on the inside back cover of this Applause® issue!
party, you’ll have access to a wide
online, on the go, in person or at a
Whether you prefer to do business and efficient.
keep your business organized, connected
range of tools and support to help
Mary Kay business?
So, what can you expect with a
Love what you do.
yourself to fit its mold. With a
Product Promise
on every product promise A job may require you to change
Our philosophy is simple - we will deliver freedom to fit your business to
Mary Kay business, you have the
stand behind the quality of
that we make. Because we proudly your needs.
they provide, there are millions
our products and the real benefits
Mary Kay!”
of women who can say, “I love my Girlfriend time & forever friendships.
Mary Kay Satisfaction Guarantee
®
Business tools.
not completely satisfied with are available to help you keep
If for any reason your customers are A wealth of digital and print tools
from you, it will be replaced on the go or in person.
any Mary Kay product purchased your Mary Kay business running whether
®
full purchase price refunded
without charge, exchanged or the
enriching.
with proof of purchase. Encouraging, empowering and
in business for yourself but
Mary Kay Ash always said, “You’re
true for Independent Beauty
Opportunity confidence. not by yourself,” and that’s still
new business, if for any reason will have the flexibility to set
While we think you will love your Consultants. As an entrepreneur, you
not right for you, Mary Kay will rewards. Plus, you’ll be part of
you decide that this opportunity is your schedule and earn amazing
original net cost, original and of over 3.5 million Independent
party essentials
repurchase, at 90 percent of your a confidence-boosting sisterhood
as long as these items were also have the support of
unused Section 1 retail products, Beauty Consultants worldwide. You’ll
within one year prior to
purchased by you from the Company your Independent Sales Director and
the Company.
confident about!
return. Now that’s something to be
Recognition & prizes!
Changing lives.
responsibility.” We call it
You’ve probably heard it called “social
dedicated to making the world
doing the right thing. Mary Kay is
for everyone. In addition,
a better, happier, more beautiful place
has donated more
the Mary Kay Ash Charitable Foundation
violence shelters and outreach
than $1.241 million to domestic
only possible because of our
programs across Canada. And it’s
staff, your customers, and you!
Be your own boss.
– full-time, part-time, it’s
The flexibility to set your own schedule
up to you!
everything you sell!
Extra income. Earn up to 50% on
© 2017 Mary Kay Cosmetics Ltd.
Flip Chart with customizable Includes four laminated tent cards
pages. and one branded dry erase marker.
Party jitters? No need to worry! From Available on Section 2 for $3.
a pre-party checklist to scripts for
individual consultations, the Flip Must-have beauty bag.
Chart will help guide her through The beautiful, on-trend bag is the
her parties. Comes complete with perfect way for her to organize all of
a coordinating three-ring binder. her party supplies so they’re right at
Available as a bundle for a limited her fingertips! Available on Section 2
time on Section 2 for $10. for $35.
Tent cards with dry-erase marker.
She can make a professional
statement at all her parties with these
adorable, reusable tent cards. She’ll
get to know her customers in a cinch!
note!
Due to the launch of the Flip Chart, the Beauty Book
has been discontinued. But for all those digital divas out
there, the Show & Sell App is still available.
fall 2017 applause 17party!
September 1 – October 1
build HOSTESS CONTEST
(2 A.M. EDT)
it's time to
Party like a pro, while introducing our
fabulous Mary Kay® skin care to new faces!
18 applause fall 2017HOSTESS CONTEST build
Mary Kay knew it, and so do we... Parties allow you to earn more for the time you invest,
simply because they maximize your selling opportunities. The more faces around the table,
the more lives you can enrich, and the more products you can sell. It’s a win-win!
And never has that been more true than now! Why? Because every time a hostess holds
a Mary Kay party, she has the chance to enter a draw to win an amazing, $1,500 vacation
voucher PLUS gifts for up to five of her guests that attended the winning party. The more
parties she hosts, the more chances she has to win! This is the perfect reason to reach out
to your customers!
And guess what? If your hostess wins, you win too! As the Independent Beauty
Consultant of the grand prize winner in the hostess contest, you’ll win a $500 cash
prize.
Even more exciting, we have a second, special contest just for you, our sales force! This
contest will reward the Independent Beauty Consultant who holds the most parties during
the contest period. The more hostesses you have who hold parties and who enter in the
contest, the more points you earn – putting you in a picture perfect position to win the
Consultant Grand Prize of a vacation voucher valued at $1,500!
Take advantage of this fabulous opportunity to create excitement, book new and existing
customers, reach your sales goals and add new team members at the same time. You’re
bound to go to exciting new places!
1
how it works:
Reach out to your customers and start booking parties! With such great prizes, how can
they resist? Parties can be held as early as August 16. The entry period officially opens on
September 1.
2 At the party, make sure your hostess snaps a party selfie including three or more of her
guests, and you, her Independent Beauty Consultant. This will be her contest entry*. When
the entry period officially opens, she can visit the contest website www.mymkparty.ca,
upload her photo, and complete the entry process.
*Each contestant will be required to provide contact information and complete the online submission
form in order to finalize registration. Once a contestant submits her entry, it will enter the moderation
process. She will receive an email when her entry is deemed acceptable and made live on the contest
website.
prize details
The Hostess Grand Prize winner will be awarded one (1) prize ($1,500 travel voucher), and
up to five of her party guests will each receive a prize valued at $50 retail. All prize awards
are subject to final verification of eligibility and compliance with these Official Rules. The
photos will also be featured on social media and may be included in upcoming issues of The
Look and Applause®! And as the Independent Beauty Consultant of the Hostess Grand Prize
winner, you win too! Your hard work will pay off in the form of a Consultant Prize of $500!
Plus, the Beauty Consultant Grand Prize winner who earns the most points during the contest
period by holding the most parties that are entered into the contest during the contest period
will win a vacation voucher (valued at $1,500).
dates to remember:
Entry Period: September 1 – October 1 (2 A.M. EDT)
Party Dates: August 16 – September 30, 2017.
Grand Prize Winner Announced: November 1, 2017
Visit InTouchTM on August 1 for full contest details!
Refer to page 39 for hosting tips. fall 2017 applause 19P
build PCP
NEW NEW
addition! addition!
IS FOR
PREFERRED
DELUXE MINI MARY KAY® DELUXE MINI TIMEWISE
Preferred Customer ProgramSM (PCP)? More like Preferred LASH LOVE® MASCARA REPLENISHING SERUM+C®
Customer Perfection! Take your business to new heights (SINGLE) (SINGLE)
with this essential program your customers will love.
NEW
addition!
And don’t forget that we’ve recently made some changes to
the program, making it better than ever before. Check out the
fabulous Gifts-with-Purchase now available.
myCustomers
With the enhanced myCustomers tool, you can now update
all of your customers’ information in one convenient spot! It’s
the perfect way to manage your detailed customer data and it’s
available to everyone!
Consistency Challenge GOLD-TONED DELUXE MINI MARY KAY®
The Consistency Challenge now operates on the Seminar year. COSMETIC BAG (SINGLE) OIL-FREE EYE MAKEUP
REMOVER (SINGLE)
When you enrol in five consecutive promotional programs
– beginning with the Fall 2017 program and ending with
Summer 2018 – you’ll be rewarded with FREE Mary Kay®
product for your consistent customer service. You are eligible
for the Consistency Challenge gift when you enrol a minimum
of 10 customers in every PCP program available during the
Seminar Year that opened on or after your start date. Brand
new Independent Beauty Consultants who start their business
can also earn a consistency prize by participating in all available
programs (minimum of two) after their start date.
Please note that effective with the Fall PCP, fragrance samples DELUXE MINI
will no longer be included inside The Look. NOURISHINE PLUS® LIP
GLOSS SET (SINGLE)
Holiday Dates To Remember: Winter Dates To Remember:
DELUXE MINI TIMEWISE®
Holiday Enrolment begins: Winter Enrolment begins: MICRODERMABRASION
August 1, 2017. September 15, 2017. PLUS SET (SINGLE)
Holiday Enrolment deadline for the new Winter Enrolment deadline for The Look:
Holiday Products Flyer: October 15, 2017.
August 31, 2017. The Look mailed by:
New Holiday Products Flyer mailed by: November 13, 2017.
September 29, 2017. Gift-with-purchase offer expires:
Gift-with-purchase offer expires: February 8, 2018.
November 8, 2017.
20 applause fall 2017seen
BEAUTY BUZZ build
Beauty Editors and bloggers are loving Mary Kay®
AS IN… products and are taking to the Internet to show it!
Let’s have a look at the latest beauty buzz!
Mary Kay® Clear Proof® Deep- Mary Kay® Gel Semi-Matte Mary Kay® Beauty That Counts®
Cleansing Charcoal Mask Lipstick Baked Cheek Powder
TheBeautyEdition.com TheHappySloths.com
“My pores appear smaller. I am getting HeyKerriBlog.com “Whenever I hear the word ‘baked,’ I
less makeup melt-down and breakouts, “I need to rave about Mary Kay’s Gel imagine a dry, dusty texture. However,
and overall my skin is much softer and Semi-Matte Lipstick. Mauve Moment is the Baked Cheek Powders from
more even… My skin is definitely in love the perfect everyday shade!” Mary Kay are silky and creamy. The
with this mask. I can see why it is all over powder is lightweight and highly
social media!” blendable. Both shades are nicely
pigmented, easy to sheer out but also
easy to build up.”
beauty collaborations
Have you been keeping up with us on social media? You may
have noticed that over the past few months, we’ve partnered up
with some pretty high profile social media celebs to promote
our new products. But the best news? We’re just getting started
– and this means BIG potential for your business.
We’ve undertaken this marketing initiative so you can have n
ontheru
plenty of tools to reach your customers, old and new. After all, @classy
92 per cent of consumers trust a social media influencer and
word-of-mouth marketing more than any advertisement or
traditional celebrity endorsement*. And better yet, influencer
marketing is the fastest-growing customer acquisition method!**
So spread the news to your customers that Mary Kay is the ‘it’
brand, and start sharing on social media. The word is out…
and we’re ALL IN!
*Data collected from a Nielsen study.
**Data collected from a 2015 Tomoson survey.
eroni
@amandasp @samanthajan
eYT
fall 2017 applause 21build THE BUZZ
smoky fall
cover look
We’re falling head over heels for the season’s sophisticated style and muted
shades. Our cover model, June, looks perfectly on-trend for fall with her
bold makeup look, and we can’t get enough! Here’s how to achieve June’s
look:
EYES:
1. Using Limited-Edition† Mary Kay® Eye Palette in Simply Smoky,
apply the Grey shade all over the lid (from base to brow bone).
2. Apply the Blue shade to the outer half of the upper lid.
3. Apply the Dark Blue shade to the lower lash line, blending out toward
the outer corner of the eye.
2. Re-apply the Grey shade to line the eyes.
CHEEKS:
Sculpt the cheekbones up to their highest point with Mary Kay® Mineral
Cheek Colour in Sunny Spice.
LIPS:
Apply a coat of Limited-Edition† Mary Kay® Lip Suede in Rosé
Blush.
insta-love
!
Hey, gorgeous! Have you checked out Mary Kay Canada on social media? As the saying goes, “A picture is worth a thousand
words” and our feeds are brimming with dream-worthy photos that will have your customers coveting the latest Mary Kay finds.
b
@MARYKAYCANADA
22 applause fall 2017
†
Available while supplies last.THE BUZZ build
business tip corner
let’s get social!
You know that social media is one of the most powerful business tools of the 21st century. From
promoting products to networking with potential customers and team members, the sky is the
limit for you and your business!
We know that the rules and guidelines for Consultants of direct-selling companies can be a
little overwhelming and confusing. But don’t worry! We’ve simplified the information for you by
creating a handy guide that outlines all the do’s and don’ts of the social realm. Visit InTouch™ >
Education > Social Media > “Social Media FAQs” to find out detailed information on the following:
• Advertising guidelines on Facebook pages (personal and business)
• Third-party product promotion
• Facebook ads
• Social media garage sales and swaps
• Promotion in social networking groups
• Video postings
• Discounts and special offers
pricing update
Effective August 16, 2017
Periodic price adjustments are necessary to ensure we remain competitive in the marketplace. Now is a great time to give
your customers a chance to purchase products at today’s prices (until August 16), as well as stock up for yourself. And don’t
forget – once the new prices are effective, it could mean more potential profit for you!
SECTION 1
Product Current Suggested Retail Price New Suggested Retail Price
Facial Cleansing Cloths $20 $22
MKMen Shave Foam
®
$15 $16
Sun Care Lip Protector Sunscreen $10 $11
SPF 15
SECTION 2
Product Current Suggested Retail Price New Suggested Retail Price
Extra Emollient Night Cream, pk/12 $7 $9
(tubes)
Domain® Towelette Sample pk/6 $2 $2.50
True Original Towelette Sample pk/6
®
$2 $2.50
Lash Love® Sampler Brush pk/6 $3 $3.50
fall 2017 applause 23Michelle Haurilak
beauty bulletin
Director, PR, Digital & Product Marketing
The Power of Vitamin C. Squared.
Fresh. Potent. Pure. Every. Single. Time.
H
ow excited are you about the new TimeWise® • Marykay.ca: homepage takeover, banners, testimonial videos
Vitamin C Activating Squares™…a beauty industry featuring real women, product application instructions that will
first?! That’s right. You’ve got bragging rights because no educate consumers on how to clearly activate the product when
one has seen anything like this. combined with a serum, as well as customized stories on how to
It’s not a serum. It’s not a powder. It’s a revolutionary skin pair the squares with the different recommended serums.
care innovation that delivers pure vitamin C to your skin in a • Mary Kay Canada Social Media Sites: Teasers to create
tiny, dissolvable square. So small, it can sit on your fingertip; so awareness; engage with a big reveal, testimonials, results and
powerful, it can supercharge your serum with a benefits boost. serum cross promotion; educate with how-to videos and how to
Pure vitamin C degrades and loses its power over time when use posts; promote “beauty industry first” angle; showcase how
exposed to air, light or water. But this tiny, dissolvable square keeps relatable the product is to everyone.
the pure vitamin C stable until its power is unlocked by you. In just • The Look: 4-page story on the benefits, results and how-to
two weeks,* skin looks more radiant and even-toned, and fine lines instructions.
and wrinkles look improved. • Applause® magazine: 3-page educational feature, including
So who’s your target audience? an FAQ.
• Women 25+, all skin tones & all • August 17 issue of Beaut-e-News®: Will include step-by-step
skin types instructions on how to use the squares, as well as testimonials
• Women & beauty influencers from real-life women. Remember, you must have a Mary Kay®
looking for the next breakthrough Personal Web Site and your customers must opt in to receive
skin care this newsletter through myMK.
• Women looking for a skincare booster
delivering on visible improvement in
the appearance of even skin tone,
radiance & fine lines and wrinkles
And you! Because you’re always looking for an innovative,
trending, effective skincare solution for your customers.
Although there is a lot of hype and excitement over this
revolutionary new product, it’s just as important to provide you These are just highlights of what’s to come! It’s our goal to raise
with the tools, knowledge and materials to promote and sell the the public’s awareness and stimulate interest and excitement in this
Vitamin C Activating Squares™. With that, I’m pleased to share 'beauty industry first' product and equip you with the knowledge
how we plan to support you – our beauty experts and ambassadors! and expertise needed to support this product launch. Not only will
• Newsstands: The September issues of Oprah and Marie this boost Mary Kay’s positioning as a skin care innovator, it can
Claire magazine will feature this latest innovation. boost your skin care confidence and give you the opportunity to
• Staples: Instructional postcards that you can personalize educate your customers on the benefits of vitamin C and its ability
with your contact information and attach to a square as a to power up Mary Kay serums. And did we mention sales? Because
sample. the squares are paired with a serum, it’s the perfect conversation
• InTouch™: Downloadable e-card, flyer, textable images and starter for current serum customers and for those who’ve never
social media assets for you to share on your Facebook Business tried one before. We can’t wait to see how supercharged your skin
Page, product fact sheets, how-to videos. care parties will be this fall!
Here’s to new faces taking you places!
24 applause fall 2017
*Results based on a four-week independent clinical study in which 29 women used TimeWise® Vitamin C Activating Squares™ in a neutral base three times a week. The neutral base did not contain age-fighting ingredients.rewards
PAGE 32 | SHINE ON
seminar jewellery
Grow
PAGE 28 | THIS JUST IN
new faces take you
places
PAGE 36 | BEGIN ANEW
it’s all about a fresh
start
PAGE 38 | WORK IT
kick it into high
geargrow 40X40 CHALLENGE
LYNDA’S
LETTER
W elcome to a brand new year filled with endless possibility! I truly believe that each year is
a fresh start; a time to set a new, powerful intention that will take you places you never thought
possible. This year, that means committing to achieving our exciting 40 x 40 Challenge.
If you were at Seminar, you witnessed me, our President of the North America Region Nathan Moore,
U.S. Independent Elite Executive National Sales Director Emeritus Anne Newbury and Independent
Executive National Sales Director Angie Stoker launch this exciting challenge from the main stage. Together,
we spoke about the impact that such challenges have had on the business, as well our belief in the power each of you
has to help us achieve this milestone.
Take our 35 x 35 Challenge. In 2013 we achieved this exciting goal – and then some. But it was about more than just
hitting a number; by working together and dedicating yourself to sharing the opportunity and our fabulous product,
you created a positive growth surge in the Canadian Sales Force that lasted for years. That’s right! You grew the Beauty
Consultant count to new heights – and it remained at that level for almost four years. Wow!
And so, with our next milestone being our 40th (Ruby) anniversary, I challenge you to make it your intention to grow
our Consultant count to 40,000. How do I know you can do it? Simple: we’ve done it before.
This year has been one of exceptional change; we’ve introduced new products — like the Vitamin C Activating
Squares™, new promotions — like the New Faces Take You Places Challenge — and new systems to help you take your
business to new heights. Now we rely on you to offer the exceptional customer service Mary Kay built this Company
upon. Follow up on leads, put skin care on new faces, and offer this unique opportunity that will enable women to build
the life of their dreams. It’s a simple formula that will ensure you have customers for life, and, in turn, will support our
vision of 40,000 Independent Beauty Consultants in Canada.
You owe it to yourself, you owe it to the countless women you meet on a daily basis, and you owe it to Mary Kay Ash.
As she once said: “Nothing happens until someone sells something. Our business, more than any other, is people-
driven and people-dependent, and that gives us, at once, a great opportunity as well as a great responsibility.”
We live in an ever-changing retail landscape. No longer do the brick and mortar retail stores of years past reign
supreme. With companies converging or being shut down completely, this is your opportunity to reach out and offer
the opportunity and the exceptional customer service on which the Company prides itself. People want to do business
efficiently, effectively, but most of all, supported through person-to-person customer service. It’s what sets us apart, it’s
what puts us ahead of the pack, and it’s what’s going to carry us – in strength and confidence – into our next 40 years.
I believe in you, I’m counting on you, and I know you can do it!
Love & Belief,
Lynda Rose
General Manager
26 applause fall 201740X40 CHALLENGE grow
Mary Kay never shied away from a challenge, and neither should you! She also believed that
maximum efficiency came when one started every day with a Six Most Important Things List to
help prioritize her goals.
And so, here are the 6 Most Important Things you can do to help us achieve this thrilling goal.
NEW FACES TAKE YOU PLACES. Whatever your goal or dream, new faces will take you
there. That’s why it’s so important to put our fabulous skin care on new faces. When you step out
and introduce new faces to our incredible Mary Kay® skin care, the places it can take you and your
Mary Kay business are limitless! And when you introduce women to the incredible opportunity, a
new level of success can be set in motion. Full details can be found on page 28.
TIME TO PARTY! HOSTESS CONTEST. Mary Kay knew it, and so do we… Parties allow
you to earn more for the time you invest, simply because they maximize your selling opportunities.
During this exciting month-long promotion, your hostess will earn ballots for a draw to win a
Vacation Voucher (valued at $1,500), simply for hosting a party. Even better, the more parties they
host, the more entries they earn! Check out page 18 for full details.
DREAMING IN RED TEAM-BUILDING CHALLENGE. Get ready for red-hot success
this fall! Mary Kay believed that customers were new team members waiting to happen, and when
you build your team during this exciting challenge you could earn sizzling rewards – including a
free Red Jacket! Check out full details on page 30.
STAY IN TOUCH. Building strong relationships – with your customers and team members – is
the foundation of a successful Mary Kay business. So be sure to keep connected (in person and
through social/text) to nurture and grow those relationships to achieve the ultimate success.
MARY KAY’S 4-POINT RECRUITING PLAN. Developed by Mary Kay Ash herself, the
four-point recruiting plan is a great tool for you to consider using at each appointment.
1. Ask your hostess to identify any guests who might enjoy doing what you do.
2. Tell your heartfelt, enthusiastic I Story.
3. Share the Mary Kay opportunity with your hostess and the guests who seemed excited or
inspired by your I Story at the end of your Mary Kay® party.
4. Offer your hostess a special gift for every person she suggests who becomes a new team
member.
TAKE ADVANTAGE OF COMPANY INCENTIVES. The key to a successful business is
consistency, and with so many exciting incentives for Beauty Consultants when they place their
order (Hello, Monthly Ordering Bonus!), you’ll want to be sure to use these to your full advantage
6
to encourage them to stay active.
MOST #40X40
IMPORTANT
THINGS
fall 2017 applause
27grow NEW FACES TAKE YOU PLACES
FALL CONSISTENCY
challenge
JULY 1 – DECEMBER 31:
KICK UP YOUR HEELS AND START!
YOU EARN:
This elegant, wire-framed designer bracelet
adorned with a "GROW" charm that represents a
key Mary Kay value.
WHEN YOU:
Place a cumulative $600 or more wholesale
Section 1 orders each month – from July 1, 2017
JULY 1, 2017 – JUNE 30, 2018 to December 31, 2017.
IT’S A NEW SEMINAR YEAR!
Now’s a perfect time to take advantage of
READY,
the momentum you began last year sharing
Mary Kay® skin care with new faces. Because
SET,
you know when you step out and introduce new
customers to our incredible products and share the
start!
Mary Kay opportunity, you set in motion a new level
of success.
Working toward the use of a Mary Kay Career Car?
New faces can help drive your business straight
to the dealership. Longing for that family beach Time to START earning more, START building your
trip? New faces can help you ride the wave there! team and START living your dreams. It STARTS
Whatever your dream, new faces can help make it this month and every month when you place a
happen! cumulative $1200+ retail Section 1 order.
This year, look for more fun challenges and ways
to help you sell, share and win! For starters, there’s
the Fall Consistency Challenge and the New Faces How do you get started? By simply
Take You Places Trip Promotion because selling to beginning. I can assure you that you will
new faces can lead to new team members. And get go nowhere until you start. I can also
ready, because there’s even more surprises in store assure you that you will have a tremendous
for you throughout the year! experience if you will only begin. Make
every day count. Make every hour count.
Be sure to check the New Faces Take You Places Make every minute count.
page on Mary Kay InTouch® for interactive ways you
can take it up a notch, grow and earn big!
28 applause fall 2017NEW FACES TAKE YOU PLACES grow
DOUBLE DIP
When you consistently sell enough product to
support $600+ in cumulative wholesale Section
1 orders each month, you can also earn Star
Consultant prizes and perks. See page 35 for
more details.
DO THE MATH:
How can you reach $600+ in cumulative
wholesale Section 1 orders each month? Start
with skin care:
6 TimeWise® Volu-Firm® Sets =
$1,380 retail or $690 wholesale
9 TimeWise® Miracle Sets® =
$1,413 retail or $706.50 wholesale
ABOUT THE designer
R.J. Graziano is highly recognized as an industry
trendsetter whose signature style embraces
fashionable women everywhere. R.J. has enjoyed
success at Bloomingdales, Nordstrom, Saks and
Neiman-Marcus. His designs are worn by Taylor
Swift, Rihanna, Julia Roberts, Beyoncé and Oprah
Winfrey among others. His designs are featured in
Vogue, InStyle, People StyleWatch and Elle.
@Rjgraziano
fall 2017 applause
29Red
grow DREAMING IN RED
DREAMING IN AUGUST 1 – NOVEMBER 30, 2017
Get ready to set your business ablaze with
possibility! With the Dreaming in Red Team-
Building Challenge, you can move up the
career path while earning red-hot rewards.
ADD 2 NEW QUALIFIED*
PERSONAL TEAM MEMBERS
ADD 1 NEW QUALIFIED*
PERSONAL TEAM MEMBER
ADD 3 NEW QUALIFIED* PERSONAL TEAM
MEMBERS AND RECEIVE BOTH PIECES.
INDEPENDENT BEAUTY CONSULTANTS WILL
ALSO RECEIVE A FREE RED JACKET FROM
THE NEW COLLECTION. INDEPENDENT
SALES DIRECTORS WILL RECEIVE A $100
MASTERCARD ® PREPAID GIFT CARD**.
You already know that new faces will take you places, and
when you take advantage of this sizzling promotion to turn
up the heat on building a strong team, you’ll celebrate your
success in Mary Kay style!
*For contest purposes a new qualified personal team member is one whose Independent Beauty Consultant Agreement is submitted to the Company from August 1 to November 30, 2017
and whose cumulative orders with the Company are $1200 or more in retail Section 1 products and are received during the promotion period.
30 fall 2017 **THE PROMOTION CARD is a trademark of Hunt Diversified Marketing Inc. All Rights Reserved. THE PROMOTION CARD is a Prepaid MasterCard Card issued by
®
applause
Peoples Trust Company pursuant to license by MasterCard International. MasterCard and the MasterCard Brand Mark are registered trademarks of MasterCard International.grow
NEW FACES, NEW TEAM MEMBERS
DREAMING IN RED
HAPPY YOU!
THINK ABOUT THIS... If someone had not offered you the Mary Kay opportunity, what
would you be doing now? Chances are you wouldn’t be doing what you love! Why not share
Mary Kay with others – so that they have the chance to love what they do? When? At your skin
care parties. Your guests are already falling in love with the products and they see how much
fun you have. It’s the perfect time to invite them to do what you do.
HOW CAN I GET MY RED
JACKET? TEAM-BUILDING TIPS
Listen to what she wants first. Then share how a Mary Kay
REQUIREMENTS:
business can help her get there.
3 or 4 active* personal team members
You must be active* Smile as you speak. It always attracts others.
Have a plan to achieve your team-building goal. Then make sure
HOW CAN I EARN: you hold enough parties to get in front of your potential team-
Product sales and re-orders members.
Team-building commissions Developed by Mary Kay Ash herself, the four-point recruiting plan
is a great tool to consider using at each appointment.
COMPENSATION:
4% personal team commission
TURN OBJECTIONS INTO
REWARDS:
Star Team Builder pin enhancer
Eligible to wear Red Jacket
OPPORTUNITIES
SOME SCRIPTS TO GUIDE YOU:
HOW CAN I GET THERE? No Time. Say, "How much time do you have?" Then show her how she
can make it work within her time limits.”
READY FOR RED COURSE
This six-week guided course is designed to help No money. Explain that as women we are resourceful and if she really
you make the leap into Red Jacket Leadership; wants to, you know she can find $85 to start.
a step-by-step action plan that will give you I don’t wear makeup. Tell her that many women (perhaps even you!)
the tips and education to confidently make that didn’t wear makeup either when they started, but Mary Kay offers tools
exciting transition to Mary Kay leadership. Find it
and how-to videos that make it easier.
on InTouchTM under Education > Ready for Red.
Fear of starting. Say, “What’s the worst thing that can happen and the
• Track. If you see enough new faces, the sales best thing that can happen?” At that point she starts to realize it’s not
and team members will follow. Track bookings, as scary as she thought. Try saying, “If you don’t start, will you always
sales and the number of faces you see every wonder what could have been?”
month.
• $1200 in retail, six parties, six interviews START THE CONVO - Try this!
each month. Make it your goal to do this each "I think you’d be a great Mary Kay Independent Beauty Consultant! I
month. can tell you’re a good communicator and you smiled the entire time.
• Prioritize. Get your life in balance by May I send you home with some information and give you a call
exercising regularly (or any other activity you tomorrow to see what you think?"
enjoy!), reading positive books and listening to
affirmations.
* An Independent Beauty Consultant is considered “active” in the month $450 in retail Section 1 product orders (discounted $225 in wholesale Section 1
product orders) are received and accepted by the Company and for the following two calendar months. fall 2017 applause
31You can also read
