HIGH FASHION DRAMA Make way for modern metallics - Applause Fall 2016
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applause fall 2016 HIGH FASHION DRAMA Make way for modern metallics Exfoliation Breakthrough Reavealing Radiace like never before
CONTENTS fall 2016
BUILD
8
14
21
High Fashion Glam
Let's Party!
Contest for a Cause
GROW
30 Year of
Your Dreams
34 Reap Your Rewards
38 Pass It On
REFLECT
42 History and
Traditions
43 Delicious Eats
46 My Mary Kay
Moment
LIVE
50 Trend Alert
52 I Story
55 #morethanmakeup
2 applause fall 2016
Editor’s
LETTER
THE YEAR OF YOUR DREAMS…
You’re going to be hearing that
A LOT over this next Seminar year.
Think about it. Where would we be today if Mary Kay Ash didn’t
have a dream? We all know she wanted to create a company to give
women opportunities that didn’t otherwise exist. She also believed
that if Independent Beauty Consultants and corporate staff never lost
sight of her mission – to enrich women’s lives – everything else would
fall into place.
contributors This philosophy is the catalyst for each and every one of your
dreams. And where do dreams start? With “Your Why”. Lock your
Editor-In-Chief eyes on your reason why, and everything else will slowly fall into place,
Marijana Klapcic just like they did for Mary Kay Ash. Surround yourself with supportive
women like your Mary Kay sisters who teach you how to praise others
Executive Editor to success. Surround yourself with leaders who will show you that
Michelle Haurilak if you focus on your strengths, the weaknesses will work themselves
out. But at the same time, remember to do it the way you want to do
Creative Designer it. Will you hit some roadblocks? After many years of interviewing
Krista Baswick Mary Kay independent sales force members across every career path,
I can tell you they all have!
Contributing Writers Most of them have all said the same thing: Use the tools Mary Kay
Melanie Cummings created for you. Go back to the basics like the Weekly Plan Sheet
Darryn O’Malley and Six Most Important Things List. Use the company promotions
Andrea Querido and programs. All of these were designed to help Independent Beauty
Consultants grow – and grow the right way. Don’t try and reinvent the
French Version wheel. The Company has a plan in place to help you succeed.
Carmela Manganiello Trust in us, trust in yourself, and trust in your support system to get
Roméo Miguim you there! In the meantime, why not get inspired by the Mary Kay
Nicole Dagenais women featured in the pages to follow? It could be just what you need
Michel Beauchamp to kick start Day 1 of the Year of Your Dreams.
Casa Traduction
Editor-In-Chief
fall 2016 applause 3
most
important
things
6
WHAT DREAMS ARE MADE OF
Dream Baby. We’ve embarked on a new Seminar year, one filled
with new dreams, new opportunities and new goals. Lucky for us,
Mary Kay’s dream was to help women make better lives for themselves
and their families. Fifty-three years later, you’re helping her dream
live on. Make this the year of your dreams. Are you ready?
CONTEST FOR A CAUSE
We’re on the hunt for the face of our Summer 2017 Beauty That
Counts® campaign and your customer could be it! Make old – and
new – connections and have them enter when the contest opens on
September 1st! More details on page 21.
PARTY GIRL
Parties can make a big impact – like helping you increase sales, find
team members and meet your goals. Learn great tips from a pro on
page 14!
KEEP IT SIMPLE
This business is about selling, booking and team building. Simple
concepts that haven’t changed in the Company’s fifty-three years. It’s
not that it’s hard. It just requires discipline and practice every day.
When you do all of these things enough (like any other job would
require) it becomes second nature over time.
BACK TO SCHOOL
Teachers, moms and students all make great new customers – and
team members. Keep this top of mind as you head back into the
school season. Prepare to build your customer base and dream team!
ENROL FOR PREFERRED CUSTOMER PROGRAMSM
Satin-y soft hands…in a new scent! That’s what will have your customers
craving the next gift with purchase. Flip to page 22 for more details!
4 applause fall 2016
AUGUST’16 SEPTEMBER’16 OCTOBER’16
CALENDAR Civic Holiday.
Corporate office closed. 01
Beaut-e-News®* arrives in
your customers’ inbox!
Preferred Customer
October is
Program – Enrolment for
Breast Cancer
the Holiday 2016 Preferred Received deadline for Awareness
01 Customer Program begins. Independent Beauty
Consultant Commitment
month.
Form to begin Independent
Sales Director-in- Received deadline for
Received deadline for Qualification on Independent Beauty
Independent Beauty September 1st. Consultant Commitment
Consultant Commitment Form to begin Independent
Form to begin Independent Labour Day. Sales Director-in-
Sales Director-in- 05 Corporate office closed. 05 Qualification on October 1st.
05 Qualification on August 1st.
Happy Anniversary! Celebrate Thanksgiving.
Preferred Customer
13 Mary Kay Canada’s 38th 10 Corporate office closed.
Program – Fall Gift anniversary today.
with purchase and generic
literature packs will be
shipped by August 12th, 2016. Beaut-e-News®* arrives in
Customer and Independent Beaut-e-News®* arrives in 13 your customers’ inbox!
Beauty Consultant versions your customers’ inbox!
of The Look mailed by
12 August 12th, 2016. Preferred Customer
Program – Enrolment for Preferred Customer
the Winter 2016/2017 Program – Enrolment
Preferred Customer deadline for the Winter
Fall 2016 promotion begins. 15 Program begins. 15 2016/2017 issue of The Look.
Check out marykay.ca and
your Personal Web Site to
16 see what’s new!
Received deadline for 2016
Last day of the month.
Shelter Grant Program
Beaut-e-News®* arrives in
Orders must be received by
midnight Eastern Daylight
30 applications.
18 your customers’ inbox! Time to count toward
September production.
Last opportunity to become
Last day of the month.
Last day of the month. a Star Consultant for
Orders must be received by
Orders must be received by Quarter 1 and be eligible
midnight Eastern Daylight
midnight Eastern Daylight for gorgeous prize selections
Time to count toward
Time to count toward
August production.
when you place a minimum
$1,800 wholesale Section 1 31 October production.
order between July 1st and
Holiday 2016 Preferred September 30th, 2016.
Customer Enrolment
deadline for the Preferred Customer
31 Holiday Brochure. Program – Holiday Gift
with purchase and generic
literature packs will be
shipped by September 30th,
30 2016.
*Must be a Mary Kay® Personal
Web Site subscriber, and opt in those
customers who have consented to receive
commercial electronic messages. Consent
For all the form can be found under the Legal
section on the MKOC®.
latest updates,
visit the online
calendar on the
MKOC®!
fall 2016 applause 5
trending:
@ MaryKayCanada
Don’t Miss a Thing! Collaborate
Love being in-the-know? Then tune Saturday, Sept. 10th is National Swap Ideas
into your monthly Most Important Day. It’s the perfect time to reconnect with
Things (MITs) email to keep you up- your team members and sister independent
to-date with all things Mary Kay®! sales force members to share business tips and
tools. And what better place to build buzz
than The MK Hive!
Rock the Runway
Forget the sidewalk – strut the catwalk! Turn heads this fall with the new
Mary Kay® Runway Bold Collection. The Fall Trend Report eCatalog,
videos and more, will contain everything you need to know about these ultra-
glamourous, posh products.
Get Your Bling On Teacher’s Pet
Your future is bright – just like the diamonds you can earn! Warm up to the teachers in your life with small
Unlock your potential and discover what dazzles await. Check Mary Kay gifts or samples! Include your Mary Kay
the 2017 Seminar Awards Jewellery on the MKOC®…and business card and follow up for a facial or to schedule
a sneak peek on page 34. a party. Who knows – they could be your next NEW
team members!
6 applause fall 2016
PAGE 10 | READ OUR LIPS
new! mary kay gel ®
semi-matte lipstick &
lip liner
PAGE 14 | PARTY TIME!
learn how to throw
the best party of the
season
PAGE 18 | HOLIDAY GIFTING
take the stress out of
holiday shopping!
PAGE 8 | RUNWAY BOLD TREND COLLECTION
EMBRACE
this season’s
dramatic flare
build
build PRODUCT PROMOTION
ATTENTION-
getter
NEW!
Limited-Edition† Mary Kay®
Runway Bold Collection $26
Gel Liner Duo
Lightweight formula glides on smooth to deliver
the precision of a pencil with the intensity of a
liquid. Available in Dramatic Gold.
$20
Eye Colour Palette
Gold, bronze, silver and bold blues you can mix
and match.
Nail Lacquer
Sophistication is at your fingertips.
Available in Blue Debut, Rosy Dramatic Gold Rock the Runway
Encore and Gold is Bold.
FALL FASHIONS
Your customers can take their fashion LIPS: Texture is key. Dry matte finish
cue from you! What’s hot for fall: is “in”.
FACE: Soft, flawless, even NAILS: Shades of metallic and blue.
complexion. Powdered finish,
bronzed cheeks. HAIR: Sleek and sophisticated, with
just enough edge.
EYES: Bold, super smoky metallic in
gold, blue and silver shades. BROW: Sculpted, shaped, defined
and bold.
8 applause fall 2016
PRODUCT PROMOTION build
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You’ve got on-trend makeup and Trend Report
Fall 2016
style that your customers want.
Email the Fall Trend Report
$10 eCatalog. It’s available on the
MKOC® and marykay.ca. Follow
up to see if they’re up for a party
with friends!
Blue Debut
TM
Get Your Glow On
(August Only!)
Transform your skin from ordinary to
Gold is Bold
Rosy Encore
extraordinary in just one swipe! Available
only during the month of August, the
special Limited Edition† Mary Kay® Glowing
Finish Illuminating Stick will give you the
shimmering finish you’ve been searching
for. Plus, it’s perfect for highlighting and
contouring!
$14 each
$25 for both
Bronze
EASY ORDER, EASY SELL
Bundle these to complement any order!
Ready Set, $42
Gold
Mary Kay® Foundation Primer
Sunscreen SPF 15 and Mary Kay®
Finishing Spray by Skindinavia
Brush On Beautiful, $87
Mary Kay® Brush Collection and
Mary Kay® Brush Cleaner
Prices are suggested retail.
†
Limited quantities available while supplies last.
fall 2016 applause 9
build PRODUCT PROMOTION
Pucker Up.
Po
nt
ome
we
rfu
ve M
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Pin
k
Mau
Delightfully kissable lips await.
$21
NEW!
Alwa
ys A
Mary Kay®
M
idn
prico
igh
Pop
Gel Semi-Matte Lipstick
tR
py
Ple
t
ed
ase
Mary Kay’s first full-coverage lipstick to utilize GEL
TECHNOLOGY. Eight gorgeous shades to choose from.
Ba
sh
ful
Yo
u
You and Your Customers Will Love:
Rich T
• Semi-matte lipstick delivers lasting wear without drying lips.
• Highly pigmented shades deliver rich, stay-true colour that lasts for hours.
ruffle
• Gel formula glides on smoothly and cushions lips for soft, velvety comfort.
Cr
• Optical enhancers deliver a soft-focus effect and blurs appearance of us
he
d
minor imperfections. Be
rry
$30
Primer is Back!
TimeWise® Age-Fighting Lip Primer
Creates healthier-looking lips by fighting the
appearance of fine lines and wrinkles and
decreasing their appearance with light-
diffusing microspheres. Use it on lips, inside
and outside your lip line to extend lipstick
wear and prevent lipstick and lip gloss
from feathering and bleeding.
Visit Product Central on the MKOC®
for more product details, along with
an updated colour chart!
10 applause fall 2016PRODUCT PROMOTION build
Lip Service: Benefits At-A-Glance
Gel Semi-Matte True Dimensions®
Creme True Dimensions® NouriShine Plus®
Lipstick Sheer
Sheer. Shine
Full. Satin finish with Gloss with
Coverage Full. Semi-matte finish. Full. Satin finish. finish with touch
a sheen. brilliant shine.
of shimmer.
Vitamins E and C
Gives an instant boost
What Makes Gel technology cushions derivatives help defend Infused with advanced Infused with advanced
of moisture that leaves
it Stand Out lips for lasting comfort. against wrinkle-causing skin care ingredients. skin care ingredients.
lips feeling supple.
free radicals.
Colour Pigment-rich shades for
Rich, stay-true colour. Pure, radiant. Sheer, subtle. Vibrant.
Saturation intense colour.
Long-lasting colour for Nourishing, non-sticky
Wearability Long-wear formula. Intensely moisturizing. Intensely moisturizing.
hours without drying lips. formula.
Antioxidant-rich
Smooths appearance Smooths appearance
Formulated with optical vitamins and plant-
More Great Creamy texture glides of fine lines. Helps of fine lines. Helps
enhancers for a soft- derived minerals to
Stuff on easily. lips look fuller and lips look fuller and
focus effect. smooth, protect and
feel firmer. feel firmer.
condition lips.
New Formula! Rose
Mary Kay Lip Liner in seven stunning new shades!
®
De
ep
For a beautiful, long-lasting look! Use to effortlessly shape, line or fill Nu
de
in lips with soft, creamy colour. No skipping, tugging, or budging!
Perfect for your customers who want a polished appearance or a lip
look that stays true, hour after hour. This waterproof formula comes
Red $16
in a slim, retractable pencil with a built-in shaper cap. Precisely
defines lips and helps prevent colour from feathering and bleeding.
With the introduction of the new Lip Liner formula, the current Berry
Lip Liners will phase out and are available while supplies last.
Current Mary Kay® Lip Liner New Mary Kay® Lip Liner
Me
diu
Cappuccino Berry (more red/plum) or mN
ude
Deep Nude (lighter & more brown)
Caramel Light Nude (more pink)
Chocolate Berry
Clear N/A Co
ral
Dark Chocolate Deep Nude (much lighter)
Neutral Medium Nude
Plum Berry
Lig
Soft Blush Light Nude (more pink)
ht
Nu
Spiced Tea Medium Nude
de
Care to Sample?
Samplers are available for both the lipsticks and selected lip liners on
Section 2 of the Online Order Form!
Prices are suggested retail.
fall 2016 applause 11build PRODUCT PROMOTION
$70
NEW!
TimeWise Repair® Revealing
Radiance™ Facial Peel
Uncover Brilliance.
Reveal More Sales.
How Does it Work? How To Use
Formulated with glycolic acid, considered by experts Twice a week. Allow three days between application.
to be the gold standard among alpha hydroxy acids 1. Thoroughly cleanse and dry skin.
(AHAs), it impacts multiple surface layers and delivers 2. Apply thin layer on face, avoiding eye area.
benefits that go beyond what Microdermabrasion 3. Massage gently into skin.
Refine can deliver. Plus, it contains an exclusive blend 4. After 10 minutes, rinse thoroughly with warm water
of calming botanical extracts and a marine extract and pat dry.
shown to help provide essential hydration†. 5. Follow with serums (if desired) and a moisturizer.
Key Benefits
See clinically tested results in 2 weeks!*
8 out of 10 women said their skin looked transformed.**
Skin looks brighter.
Significantly improves skin texture.
Reduces look of fine lines and wrinkles.
Skin tone looks more even.
12 applause fall 2016PRODUCT PROMOTION build
Q&A
Q: Can I use TimeWise Repair® Revealing Radiance™ from light to dark. It was not tested on women with sensitive
Facial Peel and TimeWise Microdermabrasion ® skin, rosacea, acne or other skin conditions and these women
Refine together? should consult their physician before using this product.
A: You can use both within your weekly regimen if you want
the benefits of a physical exfoliator plus the advanced Q: Should my skin feel dry after use?
benefits of a glycolic acid facial peel. Do not use both A: Depending on skin type, minimal dryness can occur.
products on the same day; allow a day or two between uses. The formula does contains a marine extract that
The combined number of uses should not exceed three has been shown to help provide essential hydration†.
per week. However, it is important to follow with a nightly
moisturizing step.
Q: Can the Skinvigorate™ Cleansing Brush be used with
Microdermabrasion Refine or Revealing Radiance™ Q: Will I feel a sensation during use?
Facial Peel? A: When using a glycolic acid peel it is normal to feel a slight,
A: Although the cleansing brush was designed with rounded, temporary tingling sensation. Please be aware that the
softened bristles to help increase comfort against the skin, it product is working even if you don’t feel a sensation.
is not recommended that it be used as part of the cleansing
step before using Mary Kay® microdermabrasion or peel Q: What is the use-up rate?
products. It can, however, be used on the same day. So for A: Average use-up rate is six months, when used twice weekly.
example, you could use the cleansing brush in the morning
if you were going to use microdermabrasion or facial peel Q: How do I sample?
products at night. A: Since this product needs to be used regularly to see results,
a sample may not be enough to provide visible benefits.
Q: Can this product be used by all skin types? Remember to offer the Mary Kay 100% Satisfaction
A: TimeWise Repair ™ Revealing Radiance™ Facial Peel was Guarantee.
tested on and is suitable for dry, normal, combination and
oily skin types. It also was tested on a range of skin tones Find a product fact sheet on the MKOC®.
NOTE: With the introduction of the TimeWise Repair® Revealing Radiance™ Facial Peel,
TimeWise® Even Complexion Mask will phase out and is available while supplies last.
For less than a cup of coffee, you can have skin
that looks transformed! That’s also way less than what
you’d spend on a facial peel at a dermatologist!
Selling Tips!
• Take before pics of your customer’s faces. Ask them to use For those hesitant to spend, you can respond with,
the product for 30 days. Hold an after party to celebrate ‘What price do you put on confidence?’
their results. Break it down:
Revealing Radiance™ Facial Peel $70
• Ask your customers to share before and after photos on
social media to get others excited and expand your reach! Six month use-up rate
$70 ÷ 6 = $11.66 per month
• Invite your best customers to try the facial peel and share
what they think with you. It makes them feel important that Weekly cost
you value their opinions, and they'll tell their friends! The $11.66 ÷ 4 weeks $2.91 per week
result? Product lovers and reorders. Use twice a week $1.46 (PER USE)
*Results based on a four-week independent clinical study in which 45 women used TimeWise® Repair Revealing Radiance™ Facial Peel twice a week.
**Results based on a three-week independent consumer study in which 266 women used the product twice a week.
†
Based on in-vitro testing of key ingredients
fall 2016 applause 13build PARTY BASICS
Party Girl!
By Darryn O'Malley
Julie knows skincare parties are an efficient way
to reach customers. Here, she shares her tips to
Independent Sales
Director-in-Qualification
help you master the party basics!
Julie Gaudet,
Moncton, NB
Book: Turn one into many. Close: Seal the deal.
• Call referrals* and let them know their friend has • During the table close, offer the prices of the sets and tell
recommended them for a free pampering session. Then, let your guests how long they last.
her know she can earn free products by sharing her session • Ask her what her favourite product was during the individual
with two to four friends! close. Then ask her what products she’d like to take home.
Sell: Seeing is believing. Follow Up.
• Make sure to connect with your guests. Laugh with them and Use the 2+2+2 follow-up plan.
make them feel comfortable and relaxed. Don’t forget to • Two days: Text or call to check in after her purchase.
have fun! • Two weeks: Book a second appointment that can be one-on-
• Speak from experience when talking about products. Let the one, or better yet, shared with friends.
customers know how the products work for you. • Two months: Call or email. If she’d like, enrol her in the
Preferred Customer ProgramSM so she can receive The Look
and keep you and all the Mary Kay® products top of mind.
TIP!
The Weekly
Accomplishment Sheet†
helps you plan and track
Easy Win!
Share this Mary Kay best sellers flyer.
It’s a great selling tool!
• Display at parties and talk up the product benefits.
• Offer your customers a sample to increase their interest.
your progress. This keeps
you motivated and you’ll Follow up to learn their interest in purchasing.
• Add it to product orders. Include a note to encourage trial.
be proud of all • Makes a great conversation starter. Share while you’re out
you’ve done! and about and that you’d love to book a facial where you can
share more products.
†
Available on the MKOC®.
*Prior to contacting referrals (class guests, prospective customers, potential new team members or hostesses) via telephone or e-mail,
you should consider whether such communication is consistent with provincial and/or federal “do-not-call” and/or “spam” and/or
14 applause fall 2016 privacy laws and regulations. For more information on Canada’s Anti-Spam Legislation, visit the Resources tab on the MKOC ®.DISCOVER THESE TOP
BEST-SELLING
FAVES
Women love these Mary Kay beauty bests. Try them for yourself!
TimeWise® 3-in-1 Cleanser (Normal/Dry), $30 Mary Kay® Foundation Primer SPF 15, $22
Mary Kay® Oil-Free Eye Makeup Remover, $19 Mary Kay® Eye Liner, $16
Mary Kay® Lash Love® Mascara, $21 TimeWise® Firming Eye Cream, $40
Mary Kay® Ultimate Mascara™, $21 Satin Lips® Set (Balm and Mask), $30
Mary Kay® CC Cream Complexion Corrector
Cream Sunscreen SPF 15, $22
Contact me, ______________________________________,
your Mary Kay Independent Beauty Consultant to place your order today!
All products are suggested retail. The bestseller logo/designation refers to top-selling products within the Mary Kay® product line.
The Company grants all Mary Kay Independent Beauty Consultants a limited license to duplicate this page in connection with their Mary Kay businesses. This page should not be altered from its
original form nor incorporated into other materials. For a printable version of this page, go to the MKOC® and find Applause® online under the Resources > Publications tab.
©2016 Mary Kay Inc. All Rights Reserved. Printed in Canadabuild BUSINESS BUILDING
Keep It Simple Sweetie
K.I.S.S.
By Darryn O'Malley
Geneviève’s Top Tips
Independent Senior Sales
Geneviève Bouthillier
Laval, QC
1. BOOK
Make the Call.
Believe it or not, I use the telephone! You have
no other choice than to make friends with this
tool. Yes, I know there is Facebook, but I believe
Stay Focused and Friendly.
Take no chances when you’re booking.
Make sure you’re in a quiet place where
you won’t be distracted. It’s also vital to
I get my results with the phone. Also, don’t have a smile in your voice when you are on
feel as if you’re bothering anyone. The women the phone. Remain professional and make the
you are calling are fortunate to be offered a person on the other end feel as if she’s talking to
free service. a friend.
Create a List.
It’s helpful to have a huge list of names to
contact*. It takes the pressure out of your voice
when you’re speaking to them and offering them
a free consultation.
2. SELL
Make a Deal.
I offer a promotion that encompasses almost
all of the skin care products I demonstrated.
Since the ladies have liked all the products they
Choose Your Words Wisely.
It’s important to use open-ended questions.
That way, the client will provide you with a more
detailed answer rather than a simple ‘yes’ or
used, they are happy to leave with the lot and ‘no’ response. Then you can guide her
to save on the total value. according to her budget and needs.
Accommodate.
For those who don’t have the budget to
purchase everything right away, I tell them “No
worries, you can buy your products gradually.
What would you like to start with today?”
*Prior to contacting referrals (class guests, prospective customers, potential new team members or hostesses) via telephone or e-mail,
16 applause fall 2016 you should consider whether such communication is consistent with provincial and/or federal “do-not-call” and/or “spam” and/or
privacy laws and regulations. For more information on Canada’s Anti-Spam Legislation, visit the Resources tab on the MKOC ®.BUSINESS BUILDING build
3. TEAM-BUILD
Live the Mary Kay Life.
People buy us before they buy our products. If people see that
you are happy and enjoy what you do, they’ll want to be around
you not only for the products, but for the business opportunity
Stay Strong and United.
Perseverance, focus and vision help build a strong team. It’s also
important to listen, take notes during training classes and apply
your knowledge to your business. Don’t be discouraged by the
as well. obstacles that may cross your path.
Ask a Question.
“Are you curious about how Mary Kay works and what it’s like
to be an Independent Beauty Consultant?” That’s the question
I teach all the women on my team to ask everyone they meet.
Everyone should have all of the information about this golden
business opportunity before saying ‘no’. Often the people who
say “No, thank you,” turn out to be great Independent
Beauty Consultants.
Start the New Seminar Year…Simply!
Back to Business
School will be back in session soon and everyone will be back in their routines.
Most likely, you’ll be around more women at work, at school functions or both!
It’s the perfect time to share all the benefits of having a Mary Kay business.
Before you know it, you can earn commissions, bonuses, the use of a Mary Kay®
Career Car, and more!
• MOMS may be eager to earn for their kids’ activities.
• TEACHERS may like the flexibility of being their own boss.
• COLLEGE STUDENTS may want to supplement tuition costs as they share
skin care tips and makeup with their friends.
• CAREER WOMEN may like the added income potential and a chance to
lead others.
REMEMBER! When you meet women at your upcoming holiday open houses,
make sure they see how rewarding and fun a Mary Kay business can be. They’ll
want to join in!
fall 2016 applause 17build PRODUCT PROMOTION
Make A List,
The weather outside may be more delightful than frightful, but it’s
never too soon to start prepping for the holiday selling season.
Maximize your holiday sales by planning ahead.
Stay on top of your business with these helpful tips. First stop? Hold an Open House.
OCTOBER TO-DOS: Send a “Save the Date.”
Early October: Send an email and/or via your Mary Kay® Facebook
Choose your Open House venue. page (but only to your selected friends. Do not post
Whether you choose your home, a church, recreational publicly) to spread the word. Don’t be afraid to cast a
centre or other community space, make sure you wide net. Invite those you haven’t heard from in a while*.
pick an appropriate place to accommodate your You can also keep printed invites with you to pass along
guests from near and far. as you’re out and about. Let people know that it’s ok
to bring friends – the more the merrier and the more
Set your Holiday Open House date(s). potential sales for you!
Let your customers know they can avoid
the Black Friday crowds in November by Option: Include an incentive(s).
shopping with you beforehand! Inform them in the invite. This can be anything from
hourly giveaways to incentives based on purchases. Who
doesn’t like the chance to earn a little something extra?
Mid-Month:
Place a product order. Late October:
Many customers appreciate taking their Reach out.
purchased products home with them. Remind your customers of your special Open House one
Stock up on the crowd-pleasers you think week prior to the date. If they can’t attend, schedule an
will sell so your customers don’t go home alternate time for them to view your products.
empty-handed.
Gear up for fun!
This is a chance to greet guests and form lasting
relationships. Make new friends, obtain new customers
and share your enthusiasm for your products!
GET READY FOR
DELIGHTFUL SALES!
New Limited-Edition
Gifts launching on
October 3rd will make
holidays selling fun
and easy.
*Prior to contacting referrals (class guests, prospective customers, potential new team members or hostesses) via telephone or e-mail,
you should consider whether such communication is consistent with provincial and/or federal “do-not-call” and/or “spam” and/or
18 applause fall 2016 privacy laws and regulations. For more information on Canada’s Anti-Spam Legislation, visit the Resources tab on the MKOC ®.PRODUCT PROMOTION build
Check It Twice
Open
House
Bundle $57
Ideas!
$66 Dynamic Duo
MKMen® Advanced Facial
Hydrator Sunscreen SPF 30
Soft Touches MKMen® Advanced Eye Cream
TimeWise Moisture Renewing® Gel Mask
Mary Kay® Intense Moisturizing Cream
$55
Flash & Dash
Mary Kay® CC Cream Complexion
Corrector Cream Sunscreen SPF 15
Mary Kay At Play® Triple Layer
Tinted Balm in Pink Again
Mary Kay® Lash Love® Mascara in I Black
Wrap it Up!
Merchandising and packaging can make your gifts look SO irresistible!
Here are some tips:
• Create cute display gift set samples with inexpensive decorative items found at craft
and discount stores. Then wrap gift sets in festive holiday bags to sell.
• Clearly mark products and prices so your guests don’t have to ask.
• As an added bonus, include a pair of soft gloves or socks with Mint Bliss™ Energizing
Lotion for Feet & Legs and Satin Hands® Hand Cream packages. Your customers
won’t be able to resist!
Not feeling creative? Partner with a sister sales force member who is! Divide the
responsibilities and use your talents to help in other ways!
Image: countryliving.com © David Hillegas
Prices are suggested retail.
All products sold separately.
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KOC ® r
!MAKEOVER CONTEST build
Who doesn’t love a contest that does double duty – bringing out
beauty while giving back? Well, we’re on the lookout for a new
fabulous face for our Summer 2017 Beauty That Counts® campaign!
As you know, a portion of the proceeds from every sale of our Beauty
That Counts® products goes towards the Mary Kay Ash Charitable
Foundation, which supports women living with the appearance-related
side effects of cancer through the Look Good Feel Better® program and
ending violence against women.
By Darryn O'Malley
This fall, introduce the women in your life to Contest for a NEW THIS YEAR!
Cause. Take advantage of this fabulous opportunity to create This year, YOU pick our winner! After the entry period has
excitement, book new and existing customers, recruit new closed, our panel of expert judges will narrow it down to a list
team members and reach your sales goals at the same time. of top five (5) finalists. Then it’s up to you to vote for our Grand
And remember, everyone is a winner here! Your customers Prize winner.
will receive breathtaking makeovers while you obtain customers
for life! PRIZE DETAILS
The Grand Prize winner will be awarded a trip for two (2)
HOW IT WORKS to Toronto, including airfare, two nights’ accommodation,
STEP 1: Reach out to your customers and start booking transportation from the airport to your hotel and back,
makeovers! With such great prizes, how can they resist? $500 spending money and an unforgettable photo
Makeovers can be held as early as August 15th. The entry shoot complete with your own makeup artist! To top it all
period officially opens on September 1st. off, the sure-to-be stunning photographs will be used to market
the Summer 2017 Beauty That Counts® campaign. The photos
STEP 2: After you help your customer get ‘Runway-Ready,’ will also be featured on social media and in upcoming editions
make sure she snaps a selfie! This will be her contest entry*. of The Look and Applause®!
When the contest officially opens, she can visit the contest And as the Independent Beauty Consultant of the Grand
website contestforacause.ca, upload her photo, basic Prize winner, you win too! Your hard work will pay off at
contact information and complete two questions. Seminar 2017 where you will be treated to perks such as
*Each contestant will be required to provide contact information and complete the online submission form free Seminar registration and recognition. Plus, you’ll receive
in order to finalize registration. Once a contestant submits her entry, it will enter the moderation process.
She will receive an email when her entry is deemed acceptable and made live on the contest website.
a professional hair and makeup session to help you get
glammed up for Awards Night. You’ll also receive recognition
in Applause®!
The top five (5) contest finalists will receive an extraordinary
goodie bag featuring items from the Fall 2016 Runway Bold
Collection, a Gel Semi-Matte Lipstick in Crushed Berry,
DATES TO REMEMBER:
plus a few of our bestsellers and personal favourites like
Entry Period: September 1st – 30th
the Mary Kay® Ultimate Mascara™ and Oil-Free Eye
Internal Judging: October 1st – 8th Makeup Remover!
Finalist Voting: October 9th – October 22nd
Visit the MKOC® on August 16th for full contest details!
Grand Prize Winner Announced: November 1 st
fall 2016 applause 21build PCP
Double the Gifts,
Double the Opportunity!
You can enrol your customers in TWO upcoming
Preferred Customer ProgramSM (PCP) periods
– Holiday and Winter!
PCP is the key to obtaining new customers HOLIDAY DATES
and nurturing the relationships with your loyal TO REMEMBER
ones. There is no better way to promote your Holiday Enrolment begins: August 1st, 2016.
personalized service and the latest must-have
products. Holiday Enrolment deadline for the Holiday Brochure:
August 31st, 2016.
Gift-with-purchase and generic literature packs
HOLIDAY 2016 & WINTER 2016/2017 will be shipped by: September 30th, 2016.
GIFT WITH PURCHASE
NEW! WHITE TEA & CITRUS SATIN HANDS® Customer and Independent Beauty Consultant versions
PAMPERING SET DELUXE MINI of the Holiday Brochure mailed by: September 30th, 2016.
Spread the joy by getting others to fall in love with
Mary Kay! New customers will absolutely adore getting Gift-with-purchase offer expires:
their hands on this perfectly portable travel-sized version of November 15th, 2016.
the New Satin Hands® Pampering Set when they purchase
$50 or more in Mary Kay® product.
Everyone loves soft and luxurious skin. This ultimate skin
care set makes for the perfect stocking stuffer, sampling item
or travel addition – a versatile trio to suit everyone’s needs!
Each travel-sized set includes White Tea & Citrus Satin
Hands® Refining Shea Scrub (56 g); White Tea & Citrus
Nourishing Shea Cream (21 g); Fragrance-Free Protecting
Softener (11 g) and an adorable giftable bag.
Find it online: MKOC® > Business Tools > WINTER DATES
Preferred Customer ProgramSM TO REMEMBER
Winter Enrolment begins: September 15th, 2016.
Winter Enrolment deadline for The Look:
October 15th, 2016.
Gift-with-purchase and generic literature packs
will be shipped by: November 14th, 2016.
Customer and Independent Beauty Consultant versions
of The Look mailed by: November 14th, 2016.
Gift-with-purchase offer expires:
February 15th, 2017.
22 applause fall 2016seen
BEAUTY BUZZ build
AS IN…
Beauty Editors and bloggers are loving Mary Kay® products and are taking to the Internet to show it!
Let’s have a look at the latest beauty buzz!
Mary Kay Perfecting Concealer™ Mary Kay® Undereye Corrector TimeWise Body® Smooth-Action™
Cellulite Gel Cream and Body
Massager
makeup-your-mind.net workadaybeauty.com
“DEEP BREATH. I loathe reviewing “The Undereye Corrector is seeing a lot of
concealers because I just don’t use them. action since I’ve been using it almost every canadianfashionista.net
Why, you ask? Because every concealer day. I find it works well both when I layer “This powerful duo increases
creases on me. Or looks crepey under it with foundation, and on days where I microcirculation for a more radiant, soft,
my eyes. Basically, they all look like don’t wear any foundation. I simply swipe smoother finish… it applies easily and
absolute garbage, so I can’t be bothered on a triangle under my eyes and blend evenly, and its slippery gel-like texture
to use them...UNTIL NOW. I don’t know it in using a makeup sponge. So simple, allows for enough time to really work
what the heck is in this thing except for and yet it makes a difference in hiding my the product into the areas where you see
magic. PURE MAGIC. I put this on my permanent undereye shadows. I’m super the cellulite.”
undereyes and it not only brightened the happy with the Undereye Corrector and
area, but it also didn’t budge. It didn’t highly recommend it.”
crease. It didn’t look crepe-y. I am totally
and completely floored.” Limited-Edition MKMen High
Intensity Ocean™ Cologne Spray
Limited-Edition Mary Kay®
Natural Palette Set
beautyvixen.ca
“I find they all blend extremely well and beautetude.com
have a great level of pigmentation to “This cologne is so good. My husband is
them to cover everything from hyper- kaitlynelisabethbeauty.blogspot.ca pretty much loyal to Armani colognes and
pigmentation, a burst capillary on my “All of the shadows blend very nicely and he is so picky so the fact that he loves this
cheek, a minor hormonal breakout to a don’t wear off throughout the day. If you cologne is quite impressive. It has a super
recent cut on my face. Overall it is a really want an eye shadow palette that is perfect light, citrus scent that smells really fresh.”
great concealer that I will be reaching for for travelling, this would be a great option
more often. In fact I wore just concealer as it is tiny and full of neutral shadows.”
the other day without any foundation and
was very happy with the results.”
fall 2016 applause 23build BEAUTY BUZZ
Wink If You’re With Us
By Darryn O'Malley
This year, Mary Kay had the honour of hosting the Wink
Mobile at corporate head office in Mississauga on June 17th
to celebrate Wink Week! The Wink Mobile is a charitable
initiative that provides mini-makeovers while raising funds to
help women battling cancer and the accompanying emotional
trauma that is the Cancer Blues.
Now in its second year, Beauty Gives Back launched #winkday
to encourage people from coast to coast to make their eyes up
blue and create a “Wink If You’re With Us” video or selfie.
Participants were encouraged to post to social media to tell
other women about the Cancer Blues, how it affects women
going through cancer, and how important it is to talk openly
about this aspect of the cancer journey. Thousands answered
the call, and millions more saw it unfold online.
Mary Kay is a proud supporter of this initiative. All staff wore
blue clothing to the Wink Mobile Party to honour the special
occasion, and volunteers came out in droves. Tasty treats and
fun games were available to those who made a donation. All
funds raised went to the Look Good Feel Better® program.
Plus, the Mary Kay Ash Charitable Foundation matched every
individual donation of $5 or more made during the WINK
campaign! Precious jewellery items benefitting the Mary Kay
Ash Charitable Foundation were also sold. It was a fun-filled
day and a fantastic time was had by all who attended!
24 applause fall 2016BEAUTY BUZZ build fall 2016 applause 25
build THE BUZZ
business tip corner cover look
WELCOME TO YOUR NEW
WORLD OF MARY KAY
You’ve heard us talking about “IT” and how it
will change the way you do business. And it’s true
because we’re talking about the launch of new
systems that were designed with your business
needs – and the needs of your customers – in
mind! Seminar attendees will receive a preview
on all of the details, and we’ll be educating you
along the way, but for now we thought we’d
share some of the amazing benefits of the system
updates coming your way!
Fall Fashion Forward Into High Drama
Turn heads this season with intense shadows, smooth
metallic liners and high-gloss lacquers. At Mary Kay, we
know every woman has her own runway to walk. We’ll
help you conquer it with a fierce sense of style, unwavering
confidence and a gorgeous set of ultra-glam products that
“IT”: are making headlines around the world. Stay ahead of the
• Is simple. trend with the following tips.
• Is mobile-friendly.
• Is efficient. Eyes:
• Is user-friendly. 1. Apply Mary Kay® Mineral Eye Colour in Crystalline
• Provides more prominent alert messages. to the base of the lashes, and blend all the way up to the
• Allows you to choose goals customized brow. Add a dusting of Mary Kay® Mineral Eye Colour
for you. in Amber Blaze on the lid. Brush Mary Kay® Mineral
• Includes product images on the order form. Eye Colour in French Roast in the crease, blending up
• Offers cross selling and upselling capabilities. and out toward the corner of the eye.
• Offers multiple ways to place orders. 2. Trace the lash line with Jet Black Mary Kay® Gel
• Allows new Independent Beauty Consultants Eyeliner.
to place orders immediately. 3. Brush upper and lower lashes with two coats of
• Provides more product information than ever Lash Intensity™ Mascara in Black.
before, including usage and ingredients.
• Has an advanced search function. Cheeks:
Sculpt the cheekbones up to their highest point with
This and much more! Mary Kay® Mineral Cheek Colour in Strawberry Cream.
Lips:
Line lips with NEW! Mary Kay® Lip Liner in Red, and
apply a coat of the NEW! Mary Kay® Gel Semi-Matte
Lipstick in Poppy Please.
Now it’s your turn to take the runway to everyday. Strut!
26 applause fall 2016THE BUZZ build
fall 2016 inventory updates/phaseouts
Section 1 Phaseouts:
Product Reason For Phaseout/Recommended Replacement
TimeWise Even Complexion Mask
®
NEW! TimeWise Repair® Revealing Radiance™ Facial Peel
Mary Kay Lip Liner Cappuccino
®
NEW! Mary Kay® Lip Liner - Berry (more red/plum) or Deep Nude (lighter & more brown)
Mary Kay® Lip Liner – Caramel NEW! Mary Kay® Lip Liner - Light Nude (more pink)
Mary Kay® Lip Liner – Chocolate NEW! Mary Kay® Lip Liner – Berry
Mary Kay Lip Liner – Clear
®
n/a
Mary Kay Lip Liner - Dark Chocolate
®
NEW! Mary Kay® Lip Liner - Deep Nude (much lighter)
Mary Kay® Lip Liner - Neutral NEW! Mary Kay® Lip Liner – Medium Nude
Mary Kay® Lip Liner – Plum NEW! Mary Kay® Lip Liner – Berry
Mary Kay® Lip Liner - Soft Blush NEW! Mary Kay® Lip Liner - Light Nude (more pink)
Mary Kay® Lip Liner - Spiced Tea NEW! Mary Kay® Lip Liner – Medium Nude
Mary Kay® Creme Lipstick – Shell NEW! Gel Semi-Matte Lipstick – Bashful You
Mary Kay Creme Lipstick – Maple
®
NEW! Gel Semi-Matte Lipstick – Rich Truffle
Mary Kay Creme Lipstick - Amber Suede
®
NEW! Gel Semi-Matte Lipstick – Midnight Red
Mary Kay Creme Lipstick - Dusty Rose
®
NEW! Gel Semi-Matte Lipstick – Always Apricot
Mary Kay Creme Lipstick - Pink Satin
®
NEW! Gel Semi-Matte Lipstick – Mauve Moment
Mary Kay Creme Lipstick – Sunset
®
NEW!Gel Semi-Matte Lipstick – Always Apricot
Mary Kay Creme Lipstick - Really Red
®
NEW! Gel Semi-Matte Lipstick – Poppy Please
Mary Kay® Creme Lipstick - Berry Kiss NEW! Gel Semi-Matte Lipstick – Crushed Berry
Mary Kay® Creme Lipstick - Black Cherry NEW! Gel Semi-Matte Lipstick – Crushed Berry
Mary Kay® Creme Lipstick - Apple Berry NEW! Gel Semi-Matte Lipstick – Crushed Berry
Section 2 Phaseouts:
Mary Kay® Creme Lipstick Sample – Maple Mary Kay® Mineral Eye Color Sample – Peacock Blue
Mary Kay® Creme Lipstick Sample – Amber Suede Nourishine Plus® Lip Gloss Sample – Berry Dazzle
Mary Kay® Creme Lipstick Sample – Dusty Rose Nourishine Plus® Lip Gloss Sample – Pink Wink
Mary Kay® Creme Lipstick Sample – Pink Satin Nourishine Plus® Lip Gloss Sample – Sun Blossoms
Mary Kay® Creme Lipstick Sample – Sunset Nourishine Plus® Lip Gloss Sample – Shock Tart
Mary Kay® Creme Lipstick Sample – Really Red Nourishine Plus® Lip Gloss Sample – Silver Moon
Mary Kay® Creme Lipstick Sample – Berry Kiss Nourishine Plus® Lip Gloss Sample – Pink Parfait
Mary Kay® Creme Lipstick Sample – Black Cherry Nourishine Plus® Lip Gloss Sample – Golden
Mary Kay® Creme Lipstick Sample – Apple Berry Nourishine Plus® Lip Gloss Sample – Rich Spice
Mary Kay® Creme Lipstick Sample – Shell True Dimensions® Sheer Lipstick Sample – Arctic Apricot
Mary Kay® Lip Liner Sample – Neutral True Dimensions® Sheer Lipstick Sample – Posh Pink
Mary Kay® Lip Liner Sample – Clear True Dimensions® Sheer Lipstick Sample – Subtly You
Mary Kay® Lip Liner Sample – Soft Blush True Dimensions® Lipstick Sample – Rosette
Mary Kay® Mineral Eye Color Sample – Honey Spice True Dimensions® Lipstick Sample – Wild About Pink
Mary Kay® Mineral Eye Color Sample – Chocolate Kiss True Dimensions® Lipstick Sample – Tuscan Rose
Mary Kay® Mineral Eye Color Sample – French Roast True Dimensions® Lipstick Sample – Sizzling Red
Mary Kay® Mineral Eye Color Sample – Precious Pink True Dimensions® Lipstick Sample – Berry A La Mode
Mary Kay® Mineral Eye Color Sample – Driftwood True Dimensions® Lipstick Sample – First Blush
Mary Kay® Mineral Eye Color Sample – Lavendar Fog True Dimensions® Lipstick Sample – Coral Bliss
Mary Kay® Mineral Eye Color Sample – Gold Coast True Dimensions® Lipstick Sample – Spice N Nice
Mary Kay® Mineral Eye Color Sample – Coal True Dimensions® Lipstick Sample – Lava Berry
Mary Kay® Mineral Eye Color Sample – Iris True Dimensions® Lipstick Sample – Citrus Flirt
Mary Kay® Mineral Eye Color Sample – Copper Glow True Dimensions® Lipstick Sample – Tangerine Pop
Mary Kay® Mineral Eye Color Sample – Sterling True Dimensions® Lipstick Sample – Chocolatte
Mary Kay® Mineral Eye Color Sample – Stone True Dimensions® Lipstick Sample – Exotic Mango
Mary Kay® Mineral Eye Color Sample – Midnight Star
Mary Kay® Mineral Eye Color Sample – Lime
fall 2016 applause 27Beauty Bulletin
Michelle Haurilak
Director, PR, Digital & Product Marketing
Change…Why So Scary?
Mary Kay Ash famously said, “It is important to remember that
although change entails uncertainty, it also brings opportunity.
Each of us must engage in a lifelong self-improvement
program, continually seeking more knowledge and newer
methods. We must be open to new ideas; never be satisfied
with the status quo.”
I’ve had many discussions with colleagues about what our We understand that change can be scary. Uncomfortable.
company would be like if Mary Kay was with us today. Would she We all like our comfort zone, don’t we? Well it’s our wish to get
embrace technology? Mobile apps? Social Media? Texting? And you to a NEW comfort zone. Here’s what Roger Fish, Sales
the answer is a resounding “YES!” Mary Kay actually embraced Development Manager and our new systems’ Organizational
technology. At a time in her life when it could have been scary, she Change Management Champion has to say, “Here at corporate
wanted to understand it. we’re also experiencing a whole lot of change as we navigate
Mary Kay was always ahead her time, a pioneer for change – through these systems, and it’s taken a lot of team work, but we’re
for making a difference – and especially if it could help you – the embracing it. More importantly, we’re EXCITED! We know why
independent sales force. these changes are great, but it’s more important that YOU do! So
So when it came time to re-evaluate the current systems behind rest assured that we will be here for you every step of the way –
the way you – and the company – do business, we all agreed it was educating you, answering your questions, and showing you how
time for change. A change for the better. these systems will take your Mary Kay business to new heights.”
Over the course of the next few months, you will hear a lot Ladies and gents, it’s time to get up from your desk and take
about “IT”, which refers to three new systems launching this fall. your business with you. Anywhere. Everywhere. Literally. We
These new systems will change the way you conduct business, the know these tools will enable you to be more productive and have
way your customers shop, and the way you track your success. The more face-to-face time with your customers. And if you think they
Online Order Form you see now? Replaced with an interactive, love shopping with you now, just wait!
state-of-the-art shopping system. A dashboard overview of your Stay tuned for loads of learning as we unveil the changes this
business? You will be able to choose and customize activities coming fall. And that twinge of uncertainty you feel? Embrace it.
just for you. Front and centre notifications will alert you of hot Give it a high-five. Because change means you’re progressing…
opportunities to help you earn and get recognition. Beauty and so is your business.
Consultant and consumer experiences will be streamlined. How
about mobile-optimization? Of course!
28 applause fall 2016PAGE 30 | THE YEAR
OF YOUR DREAMS
a message
from lynda
PAGE 38 | PASS IT ON
start off your
seminar year
by sharing
PAGE 40 | CLASS OF 2017
join the class
grow
PAGE 34 | DAZZLING REWARDS
breathtaking jewels
are waiting for yougrow THE YEAR OF YOUR DREAMS
THE YEAR OF YOUR DREAMS
Mary Kay said, “Success begins with a dream, and the first step in making
dreams come true is to know what you want ...”
Here at Mary Kay Cosmetics Ltd., we call it ‘your why’. Whether it’s a flexible schedule, increased
income potential or precious time with family, every ‘why’ is personal – but it’s the drive that can propel
you to work your Mary Kay business with enthusiasm and passion.
Once that passion is ignited, dreams can take flight and be fulfilled.
Dreams are the very core, at the very heart of Mary Kay, so it only makes sense that the theme for the
2017 Seminar year be “The Year of Your Dreams”.
As we embark on this new Seminar year, we look to our dear Founder to remind us how she sparked
dreams and empowered women fifty-three years ago. Mary Kay Ash shared her vision one woman at time.
She built personal relationships that started by lending a listening ear in the homes of women who wanted
more for themselves and their families.
She created a business model that asked them to do three simple things: book appointments, sell products
at the skin care party and offer the Mary Kay opportunity. These are the fundamental steps that create a
foundation for selling success.
And, as Mary Kay always said, “A house is indeed only as strong as the foundation on which it was built.”
Yes, Mary Kay built this foundation for us – for you! But it is our role as generation changers to continue
her legacy, to fulfil her mission… and yours, of course! And if there’s one thing I’m certain of, I know you
can do it. You are the Mary Kay of today, of tomorrow, and of the next 50 years. You’re here because you
know firsthand what a Mary Kay business can do to better your life and the lives of others.
Think about it. By saying yes to the opportunity, you said yes to a positive mindset – one that helped you
shape a bright future and design the life of your dreams. Just imagine the example you are setting!
In addition, by building a business with the mantra of enriching women’s lives at its core, you’re shaping
the way other women view their lives, their goals, their dreams… and that trickles down into their everyday
lives. It’s a beautiful circle that lends power to goals and sparks fire to dreams.
Remember, you are leaders of a movement: one that is dedicated to taking risks while ignoring naysayers,
to getting out there and working to build a business, to knowing that with a positive outlook, no matter the
obstacle, you will overcome.
If there’s one thing I’ve learned over the years, it’s that a woman filled with belief – in herself, her
abilities, and her dreams – is unstoppable!
So I encourage you to be THAT woman. Believe in yourself, the power of your goals and the magic of
your dreams. We owe it to Mary Kay to continue the mission she dedicated herself to, and a responsibility
to continue to grow her dream Company. Together, you are destined to make incredible things happen.
This can be THE year of YOUR dreams!
Love & Belief,
Be sure to visit the MKOC® for full details on promotions
designed to help you make this the year of your dreams!
30 applause fall 2016SHARE YOUR DREAMS grow
pture share
YOUR DREAMS
R DREAMS
Mary Kay Ash’s Dream
No one believed in the power of a dream more than Mary Kay Ash.
Through her Company, she developed a plan to help women dare to August 1st – 31st, 2016
dream, and then showed them how to turn their dreams into reality. Her
business model? Simple. Book appointments, sell products and offer the
opportunity.
partagez
Three action steps I will complete
isissez
Share Your Dream
The Share Your Dreams challenge can set the stage for your best year ever! this month to earn a bracelet.
When you commit to booking appointments, holding skin care parties
and sharing the opportunity, you embrace the tried-and-true business
model Mary Kay Ash created 53 years ago. 1.
Independent Beauty Consultants or Independent Sales Directors who:
• Add 1 new qualified* personal team member during the promotion
OS RÊVES
period will receive this beautiful custom bracelet featuring Mary Kay’s
inspirational quote, “Live by the Golden Rule.ˮ VOS RÊVES
It’s a stylish conversation starter you can use to share with confidence
what you do and how you earned it at parties and everywhere you go!
2.
3.
*For contest purposes a new qualified personal team member is one whose Independent Beauty Consultant Agreement is
submitted to the Company from August 1st – 31st, 2016 and whose initial order with the Company is $600 or more in
wholesale Section 1 products and is received during the promotion period.
Now’s your chance – dream big and achieve The Year of Your Dreams!
Learn more on the MKOC®!
fall 2016 applause 31grow STAR CONSULTANT PROGRAM
Check out
Earn Prizes
all the fab
REWARDS
available on
the MKOC®!
Prizes for July 1st – September 30th Quarter One
1800 SAPPHIRE
1800 SAPPHIRE $25 voucher for
SpecTech Disco Seminar 2017
Wireless Speaker/
FM Radio
2400 RUBY
Spirelle 925 Sterling
Silver with CZ Bracelet
3600 EMERALD
Guess Logo Affair Dome
Travel Computer Tote
7800 PEARL
Ener-g + Bistro style
Infrared Heated Table
7800 PEARL
$325 Director Suit
Reimbursement
32 applause fall 2016You can also read
