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applause WINTER 2017/18 HUSTLE. SLAY. REPEAT. Like a #BossBabe new! Shine bright with Gel Semi-Shine Lipstick Unwrap RADIANCE New! TimeWise Repair® Bio-Cellulose Mask
CONTENTS winter 2017/18
BUILD
16 Merchandising 101
18 Booking Tips
20 Media & PR Buzz
GROW
26 Star Consultant Program
27 New Faces Take You
Places
31 Seminar Highlights
Brochure
REFLECT
46 Season of Giving
48 Young At Heart
50 Mary Kay Recipe
LIVE
52 I Story
54 NSD Q&A
2 applause winter 2017/2018
contributors Editor’s
Editor-In-Chief
Marijana Klapcic LETTER
Executive Editor From Seminar highlights to the announcement of a cross country 40th
Michelle Haurilak anniversary tour, and the launch of two new products to help boost your
business, this issue of Applause® magazine is brimming with the latest
Creative Designer beauty buzz, promotions, sales force features and enough inspiration and
Nicole Davis motivation to keep you going this entire quarter!
I know once I started reading it, I couldn’t put it down. That’s what we
Contributing Writers hope to do for you with each and every issue, so if there’s anything you’d
Melanie Cummings ever like to see, give us a shout at applause-canada@mkcorp.com.
Darryn Hamilton This magazine is all about YOU!
Andrea Querido
There’s never been a better time to be a Mary Kay Independent
French Version Beauty Consultant. You’ve got the latest skin care innovations with
Carmela Manganiello TimeWise® Vitamin C Activating Squares™ – and now the TimeWise
Roméo Miguim Repair® Lifting Bio-Cellulose Mask – a sheet mask inspired by one of
Nicole Dagenais the hottest global beauty trends. New gel semi-shine lipsticks also launch,
Michel Beauchamp completing our robust roster of formulas and shades. What’s not to get
Casa Traduction excited about?
Plus, there’s a limited-time opportunity for entering and completing
the Independent Sales Director-in-Qualification (DIQ) program with
8 or more active* personal team members that runs until the end of
December. Why not call your Independent Sales Director today and talk
about developing your personal action plan? It could be the start you
need on your path to leadership!
How about the New Faces Take You Places Trip Promotion? You can
have your name entered in a quarterly draw for a $4,500 travel voucher
– simply by participating in Mary Kay’s signature Star Consultant
Program and adding 30 new customers in one calendar quarter. Do
you think you can add 10 new customers a month? Sure you can! And
consistency counts. Do this four quarters in a row and you’ll also have
your name entered in a draw for a travel voucher for the Grand Prize
valued at $7,500. In addition, 3 Runner-up winners will be drawn and
each will win a travel voucher valued at $3,000. New faces really can take
you places!
Star Consultant prizes, ordering bonuses, diamonds, customized
jewellery and handbags – Cinderella gifts are yours for the taking. So
choose your goal. Write it down. Tell everyone around you.
As Mary Kay Ash always said, “Whatever picture you paint in your
mind, the mind goes to work to complete it. Believe me, if you will think
about what it is that you want to do and what you want to become all
day long, great things are going to happen in your life. Keep your goals
posted on your desk, your refrigerator, your bathroom mirror, and your
car visor so that you are reminded all day long of your goal.”
It’s time to celebrate YOU! Good luck with your 2017 year-end
goals…and cheers to the new ones that await in 2018!
Editor-In-Chief
*An Independent Beauty Consultant is considered “active” in the month a minimum total of $450 in
retail Section 1 orders (discounted $225 in wholesale Section 1 orders) are received by the Company
and in the following two calendar months.
winter 2017/2018 applause 3
most
important
things
NEW PRODUCTS = NEW SALES
We’re unmasking a beauty treatment and bringing on the wow
factor with a new line of lipsticks. This is your moment to shine
with loyal and prospective customers!
‘TIS THE SEASON TO SELL
Gift-giving season is here! Be your customers’ personal shopper
and offer easy and convenient gift options. Get inspired on pages
14 & 15!
SOLD ON SOCIAL!
We’re gearing up for our annual #12DaysofGiftGiving social
media campaign in December. Use it to promote your way to a
holiday high!
PREFERRED CUSTOMER PROGRAM
It’s the season of giving…best-in-class customer service to your
customers! Enrol them in the Preferred Customer ProgramSM so
they can reap the rewards of being a VIP. Plus, when you achieve
the consistency component, you will earn a FREE gift!
40 BY 40
Have you made the commitment to help us achieve our goal of
40,000 independent sales force members by our 40th anniversary?
Show us by posting a pic with your newest team member using
the hashtag #40x40.
FIND NEW FACES
When you find new faces and share Mary Kay® skin care, it sets a
great foundation for your Mary Kay business – all the way to Star
Consultant success. Your diligence and commitment will pay off
and can help you make your winter wonderful. Fabulous prizes
await you every quarter. Learn about the program on page 26.
4 applause winter 2017/2018
NOVEMBER’17 DECEMBER'17 JANUARY’18
CALENDAR Received deadline
for Independent 01
Beaut-e-News®* arrives in your
customers’ inbox! 01
Happy New Year!
Corporate office closed.
Beauty Consultant
05 Commitment Form to
begin Independent Sales Received deadline for Received deadline for
Director-in-Qualification Independent Beauty Independent Beauty
on November 1st.
05 Consultant Commitment
Form to begin Independent 05 Consultant Commitment
Form to begin Independent
Daylight Saving Time ends. Sales Director-in-Qualification Sales Director-in-Qualification
Turn your clocks back one on December 1st. on January 1st.
hour!
14 Beaut-e-News®* arrives in your
09 Early Ordering begins for the customers’ inbox!
11 Beaut-e-News®* arrives in your
customers’ inbox!
Winter 2017/2018 promotion.
Preferred Customer
Program – Enrolment for Preferred Customer
11 15 Program – Enrolment
Remembrance Day. the Spring 2018 Preferred
Customer Program begins. 15 deadline for the Spring 2018
issue of The Look
13 Preferred Customer
Program – Customer
25 Christmas Day. Corporate
office closed.
Last day of the month.
and Independent Beauty 31 Orders must be received by
midnight Eastern Standard
Consultant versions of The Time to count toward January
Look mailed by November 13. 26 Corporate Office closed for
Boxing Day.
production.
*Must be a Mary Kay® Personal Web Site subscriber,
Winter 2017/2018 promotion
16 begins. Check out
31
Last day of the month.
Orders must be received by
and customers must opt in to receive Beaut-e-News®
through myMK at marykay.ca
www.marykay.ca and your
midnight Eastern Standard
Personal Web Site to see
Time to count toward
what’s new!
December production.
Beaut-e-News®* arrives in your
Last opportunity to become a
customers’ inbox!
Star Consultant for Quarter 2
and be eligible for gorgeous
prize selections when you place
Last day of the month.
30 Orders must be received by
a minimum $1,800 wholesale
Section 1 order between
midnight Eastern Standard
October 1 and December 31,
Time to count toward
2017.
November production.
Registration deadline for
Leadership Conference 2018.
Check Mary Kay
InTouch® on the
first of each month
to find out our
featured product!
winter 2017/2018 applause 5
trending :
@ MARYKAYCANADA
Going Places
Shine like a Star! Are news faces taking you places? Share the new
It’s time to earn your quarterly Star Consultant faces you’re meeting and the places you’re going with
Prize! Learn all about the rewards of this #TeamMKCanada. You never know – you may just
fabulous program on Mary Kay InTouch®. receive a prize or some recognition for doing so!
Dara Eckel from Sherwood Park, AB
#SparkleGoals There’s No Party Like a Mary Kay Party!
Can we hear it for ring bling?! Pick your sparkly From hostess tips to DIY décor, and everything in between,
baubles for Seminar 2018 on InTouch™. Then find Mary Kay Canada’s “It’s Party Time!” Pinterest board
those new faces and make it happen. You’ve got this! has your party planning perfected!
6 applause winter 2017/2018
new!
PAGE 8 | UNMASK RADIANCE
TimeWise Repair® Lifting
Bio-Cellulose Mask
Build
PAGE 10 | LIP SERVICE
introducing new
Semi-Shine Lipstick
PAGE 18 | BOOK AND SELL
learn from the best
PAGE 20 | BEAUTY BUZZ
the experts weigh in
build PRODUCT PROMOTION
UNMASK
BEAUTY
Help your customers unwrap their best skin. Ever.
New! TimeWise Repair® Lifting Bio-Cellulose Mask
WHY SHE’LL LOVE IT:
Leaves skin visibly more radiant after the first use* and
increases skin moisture levels for 24 hours**. But it doesn’t
stop there! It fights advanced signs of aging over time:
After 2 weeks,* a majority agreed their skin:
• Looked lifted and firmed.
• Was younger-looking.
• Appeared more luminous.
After 4 weeks,* a majority agreed the appearance of fine lines
and wrinkles was reduced.
THE SCIENCE BEHIND THE BEAUTY
The sheet mask is one of the hottest global beauty
trends, and that’s why Mary Kay is excited to launch
the TimeWise Repair® Lifting Bio-Cellulose
Mask. Made of a pure, plant-based material derived
from coconut water, its interlocking fibres form a
highly absorbent, three-dimensional “fabric,” infused
with a complex that includes oat kernel extract,
orchid extract and sodium hyaluronate, known for its
skin-conditioning benefits. The mask’s face-hugging
fit keeps skin in close contact with these beneficial DR. LUCY GILDEA
Mary Kay Chief
ingredients for 20-30 minutes of pure pampering. Scientific Officer
8 applause winter 2017/2018
PRODUCT PROMOTION build
$ 75
pk./4 ORDER OF APPLICATION
This mask can be used up to twice a week and is perfect
to use before a special occasion or for an extra boost of
radiance.
1 Cleanse with favourite Mary Kay® cleanser and dry face.
Remove mask and unfold. It is between two protective
2
mesh layers; remove first layer, and position mask on
forehead, cheeks, nose, mouth and around eyes. Eyelid
flaps can fold back or rest on eyes.
3 Smooth mask to fit against skin, remove top layer of mesh.
4 Leave on 20-30 minutes. Gently massage skin; do not
rinse. Do not reuse.
Follow with remainder of Mary Kay® skin care regimen.
5 Do not use the same day as TimeWise Repair® Revealing
Radiance® Facial Peel or TimeWise® Microdermabrasion
Refine.
GOT QUESTIONS?
WE’VE GOT ANSWERS!
Q: If the mask increases skin’s moisture levels for 24 hours,** do I still use a
moisturizer?
A: Yes. TimeWise Repair® Volu-Firm® Day Cream With SPF 30 helps protect against UVA/
UVB damage, while TimeWise Repair® Volu- Firm® Night Treatment With Retinol reduces the
appearance of deep lines and wrinkles and helps the neck area look noticeably smoother.
Q: Can anyone benefit from the mask even if they don’t use other TimeWise Repair®
DID YOU KNOW? products?
A: Yes! Even if she is not yet experiencing advanced signs of aging, she will love visibly more
K-Beauty comes from the Korean radiant, soft and smooth skin she can experience after just one use.* Plus, she’ll get an extra
beauty world known for creating boost of hydration!
the most buzzworthy skin care
innovations.
Q: Is it suitable for all skin types? Even for sensitive skin?
A: Yes. It is also suitable for everyone; however, it was not tested on those with rosacea, acne or
other skin conditions. These women should consult their physician first.
Q: Why is the price higher than our other masks?
A: As the newest addition to the TimeWise Repair® line, it reflects the quality and proven results
essential to each product in this scientifically innovative and premium skin care line.
Price is suggested retail.
*Results based on a four-week independent consumer study in which 300 women used the product
twice a week.
**Based on a clinical skin-measurement study
winter 2017/2018 applause 9
build PRODUCT PROMOTION
SHINE ON,
GORGEOUS!
We’re bringing the WOW factor.
NEW! Mary Kay® Gel Semi-Shine Lipstick, $21 each
Your customers can now experience the genius of gel
technology with not one – but TWO – fabulous finishes:
Semi-Matte and Semi-Shine! Day or night, the new Gel Semi-
Shine Lipstick will give her a luminous finish that’s fun and flirty
enough for any occasion.
Available in the following 12 on-trend shades:
• Spiced Ginger • Berry Couture
• Naturally Buff • Rosewood
• Haute Pink • Love Me Pink
• Scarlet Red • Sunset Peach
• Luminous Lilac • Red Smolder
• Apple Berry • Raspberry Ice
Psst… If your customers like Mary Kay® Creme Lipstick,
they’ll love the finish of the Gel Semi-Shine Lipstick. It glides
on smoothly and cushions lips, leaving them feeling soft and
supple! Check out page 23 for a shade chart to help your
customers transition to the all-new semi-shine lipstick.
BRIGHTEN YOUR LOOK AND YOUR SALES
1. WEAR IT. Wear a Mary Kay® lipstick every day.
People will ask what you’re wearing, and that’s a great
conversation starter that can lead to a sale.
2. BUNDLE UP. Offer the Satin Lips® Set with a lipstick.
This makes a great holiday gift for any occasion!
Encourage your customers to take care of their lips like
they take care of their bodies.
3. GO BOLD! Encourage your customers to try a new
colour and step out of their comfort zone. It’s usually
the brighter colours that get the most compliments
and can increase confidence!
Shades shown from top to bottom: Rosewood, Scarlet Red, Haute Pink, Berry Couture,
Red Smolder, Raspberry Ice, Naturally Buff, Love Me Pink, Apple Berry, Luminous
Lilac, Spiced Ginger and Sunset Peach
10 applause winter 2017/2018
Price is suggested retail.lip (stick)
READING
Discover what Mary Kay® lip essential her pout is longing for!
MOSTLY A’s
You’re a Matter-of-Fact
You can take a lifetime supply of ONE shade of lipstick with you (Semi) Matte Girl.
1 to a desert island. Which one do you choose?
You always draw inside the lines and are
perfectly confident in any colour. As you’re
A B C D
A trendy orange or
E
A flirty gloss.
used to being the centre of the conversation,
a bold Mary Kay® Gel Semi-Matte Lipstick
A classic A pretty pink in a Something that
red. It’s right formula that treats looks like your magenta shade. Just You never shade is just right for your look – day or night.
for every your lips right — natural lip colour, because no one’s know when
occasion. you know you’ll but just a bit better. around doesn’t mean you’ll be MOSTLY B’s
need the hydration. #mlbb you shouldn’t look good! rescued!
You’re a Trendy True Dimensions®
Lipstick Lady
You want the best – and the latest – clothes
You just saw the date of your dreams across a crowded room.
2 What do you do?
and accessories, and your lipstick is no
exception to the rule. You’ll want to indulge in
the smoothing satin finish of True Dimensions®
A B C D
Send a note over
E
Walk right
Lipstick in every colour you can possibly
experience.
Make immediate Get your friend Wait for him to
eye contact, but or the host of the make a move — if on a napkin with no across that
let him make the party to make an it’s meant to be, it’ll signature. Mystery room and MOSTLY C’s
first move. introduction. happen. is exciting! talk to him, of You’re a Laid-Back True Dimensions®
course! Sheer Lipstick Lover
Loyal to a fault to both your friends and your
beauty products, you want a lipstick you can
3 What’s in your purse right this moment besides makeup? stick with, year after year. Chic, creamy and
always flattering, True Dimensions® Sheer
Lipstick lets your natural beauty shine through.
A B C D E MOSTLY D’s
Just the Your to-do planner, Healthy snacks, A retro Polaroid camera, Your “little black
invitations to parties and
You’re a Sparkling
essentials: a Swiss Army knife, breath mints, a book,” your
cash, credit a phone charger, notebook and gallery openings and a smartphone and (Semi) Shiner
card and safety pins and a pen. reservation confirmation a napkin with
keys. sewing kit. You’re number at the coolest someone’s name You’re super social and never home on a
ready for everything! bistro in town. and number Saturday night. You may be the life of every
scribbled on it. party, but you’re also serious enough when the
time comes for it. A lustrous NEW Mary Kay®
Gel Semi-Shine Lipstick is fresh and flirty, but
delivers enough of a soft-focus effect, so it’s
4 You won the lottery! What do you do next? always flattering.
MOSTLY E’s
A B C D
Take a year off
E
Head to Vegas
You’re a Go-for-It
NouriShine Plus® Gloss Girl
Start Treat yourself to Keep your same
your own a serious fashion career and invest to travel the immediately with a
globe. gaggle of girlfriends.
Life is about new experiences, and you’re
company, of splurge and the cash.
course! upgrade your If you’re this lucky, ready to try anything once (and sometimes
abode. who knows what twice). Because you’re not afraid to let yourself
else can happen? shine, a drawerful of look-at-me NouriShine
Plus® Lip Glosses are your beauty go-to.LIKE A
#BOSSBABE
NEW! Limited-Edition† Mary Kay® Get Your Glow On
Set, $100
A whole lot of hustle, and a whole lot of heart. That’s one recipe
for a fierce and fabulous #GirlBoss – like you.
This winter, help her stay hydrated in style with the Get Your
Glow On Set. It comes with this adorable, ultra-chic water
bottle that is the perfect accessory for the on-trend, on-the-go
woman. Plus, she’ll receive a Skinvigorate® Cleansing Brush
and her choice of either Mary Kay® Oil-Free Hydrating Gel or
Mary Kay® Intense Moisturizing Cream – so she can look and
feel flawless while she’s out there conquering her dreams!
*French on reverse.
Price is suggested retail.
†
Available while supplies last.PCP build
let us
DO THE WORK
Want to boost your business by offering your
customers white-glove service? Enrol your customers
in the Preferred Customer ProgramSM (PCP) today and
reap the rewards of providing first-class treatment.
When you enrol your customers in PCP, we’ll mail them a
personalized copy of The Look on your behalf. The cost is just
$1.25 per name. Yes – that’s right! She’ll love receiving her DELUXE MINI MARY KAY® DELUXE MINI TIMEWISE
beautiful copy in the mail. And there’s just so much more. LASH LOVE® MASCARA REPLENISHING SERUM+C®
(SINGLE)
Here’s what you can look forward to with enrolment: (SINGLE)
$3.00 $4.00
• We’ll take care of mailing* her The Look personalized with your
contact information so you don’t have to.
• You can use The Look as a talking point – call her up and ask her
if she’d like to place an order.
• You can spoil her with a fabulous Gift-with-Purchase when she
orders more than $50 worth of products (who doesn’t love a
little something free?!).
• You’ll showcase a level of fierce and fabulous professionalism.
• You can provide her with personalized service that just can’t be
beat by any retailer.
Rewards for You! GOLD-TONED
DELUXE MINI MARY KAY®
OIL-FREE EYE MAKEUP
COSMETIC BAG (SINGLE)
Don’t forget – when you enrol in five consecutive promotional REMOVER (SINGLE)
$4.00
$5.00
programs* you’ll be rewarded with FREE Mary Kay® product
for your consistent customer service.
Other benefits to consider:
• You get to order all new regular line & limited-edition product
one week early.
• The value of customer name enrolment counts toward Seminar
2018 Queen's Court of Personal Sales.
• Mini Gift-with-Purchase items are offered exclusively to you.
Important Dates To Remember:
DELUXE MINI
Spring 2018 Enrolment begins:
NOURISHINE PLUS®
December 15, 2017. LIP GLOSS SET (SINGLE) DELUXE MINI TIMEWISE®
$5.00 MICRODERMABRASION
Spring Enrolment deadline for The Look: PLUS SET (SINGLE)
January 15, 2018. $5.00
Customer and Independent Beauty Consultant
versions of The Look mailed by:
February 13, 2018.
Gift-with-purchase offer expires:
May 8, 2018.
winter 2017/2018 applause 13
*See Mary Kay InTouch® for full program details.build HOLIDAY COUNTDOWN
HOLIDAY
COUNTDOWN
Here’s a checklist to help you garner your
best sales this month!
NOVEMBER TO-DOS
Review your sales goal. What are your average sales per
party? Calculate the number of parties you need to reach your
goal, and do it!
Check your inventory. It’s a busy selling season, so ensure
you have adequate product inventory on hand. Consider
ordering those regular-line products you know will sell
throughout the year.
Book open houses. Plan a holiday open house before Black
Friday (November 24). If you’re new in your Mary Kay business,
try partnering with another Independent Beauty Consultant to
broaden your displays and expand your guest list.
Sell the sizzle. Book parties in the New Year by offering a
swag bag full of product samples to anyone who books and
holds a pampering party in January. (Just remember: she gets
the swag bag at her party).
Get social. If you choose to offer an incentive for Black Friday,
be sure to spread the word on social media* – and encourage
your guests to bring friends. The more the merrier!
DATES TO REMEMBER
• November 24: Black Friday
• November 27: Cyber Monday
14 applause winter 2017/2018HOLIDAY COUNTDOWN build
GIFT-GIVING
GOALS!
The best skin care. Cool new beauty tools. Special gifts for that special
someone. With your help, customers will find the most-wished-for gifts
this season.
Let your customers know these make for excellent stocking stuffers or thank
you gifts.
Looking for a sales booster? Social media* is a great way to share and promote
holiday gift ideas, giving your sales a little jingle!
Mary Kay® Blending Sponge, $15 Oil-Free Eye Makeup Remover, $19
This pro-style tool smooths colour A fan-favourite, this product makes
combinations to create an airbrush- makeup vanish in the blink of an eye.
like glow.
Lipsticks & Glosses, $18-$21
Satin Lips® Set, $32 Gloss. Semi-matte. Semi-shine. Sheer.
Delivering instant bliss for your lips, High shine. There’s a lip product in
the Satin Lips® Set provides a spa-like every formula and shade for your pout-
indulgence for lips in two easy steps. perfecting customers!
Set includes Satin Lips® Shea Sugar
Scrub and Satin Lips® Shea Butter Volu-Fill® Deep Wrinkle Filler, $50
Balm. Bye-bye deep wrinkles. If 100% of
women who tried this product saw
Mary Kay® Mascaras, $21-$22 an improvement in the appearance of
We don’t call it a lash spa for nothing! wrinkle severity**, then we’re on board!
Looking for lengthening, volumizing, Share this stat with your age-fighting
extending or defining? There’s a customers!
formula for it.
*Refer to Mary Kay InTouch® for social media guidelines.
**Results reflect bio-instrumentation measurement of wrinkle severity after an 8-week independent clinical study in which 31 women
winter 2017/2018 applause 15
used the product morning and night. Wrinkle severity is defined as the visible length, width and number of deep wrinkles.build MERCHANDISING 101
MERCHANDISING101
As they say, it's all about presentation!
CORPORATE GIFTING
Climb the corporate ladder! Reach out to local businesses,
and think about your doctor, dentist, accountant or other
acquaintances. From holidays to birthdays, everyone needs a
little gifting help from time to time. You can help take the stress out
of shopping and create gift sets based on different price points.
THE PERFECT PACKAGE
From Christmas to New Year’s to Valentine’s Day (and Galentine’s
Day!), these DIY bundles make for the ultimate gifts to offer your
customers.
Cozy Cuddles. Coffee and Cream. Lip Gloss Sweets.
Gift Mint Bliss™ Energizing Lotion Purchase a cute mug from your local Tie a ribbon around a NouriShine
for Feet & Legs with a pair of fuzzy discount store. Fill it with a $5 coffee Plus® Lip Gloss and an ornament or
socks and a candy cane (swap it out house gift card and a Fragrance- box of candy for an adorably sweet
depending on the holiday!) in a cello Free Satin Hands® Hand Cream for two-in-one gift.
bag with ribbon. a satisfying treat!
16 applause winter 2017/2018
*Plus the cost of shipping & handling.MERCHANDISING 101 build
quick tips
GIFT WRAPPING:
1
Shop for deals on materials at your local arts
and crafts store. Stock up on colours that
will carry you through Valentine’s Day, Easter,
Mother’s Day and June graduations.
2 When in doubt, add ribbon! (And a little
sparkle never hurt anyone).
3 Sweeten the deal by throwing in some
wrapped chocolates or candies.
It’s all in the presentation!
You can use festive bags and ribbons available from Prima Wrap,
or find inexpensive containers and wrapping at discount stores.
Find it online: InTouch™ > Business Tools > Promote
Your Business > Prima Wrap
Pssst...check out our Pinterest board for
more décor and gifting tips!
@MARYKAYCANADA
winter 2017/2018 applause 17build HOSTESS CONTEST
BOOKING
BOOK
like a boss!
By Darryn Hamilton
O
ne year ago, Independent Senior Sales Director Candice Loeppky implemented
a powerful booking plan to boost her business, and she’s never looked back.
Candice is proof that new faces really can take you places! “A focus on booking has
transformed my business,” says Candice. “Sales come hand-in-hand with booking. Increase
your bookings to help increase your sales!” We recently caught up with Candice for a Q&A to
learn more about her success. Check it out!
Q: How does your booking plan work? Q: Why is a follow-up communication so important?
A: This plan begins with 30 names. From these initial 30 leads, A: It’s not the customer’s responsibility to contact us. It’s our
you’ll meet more and more new faces, adding to your list of job to contact them. It’s important to take the initiative. Don’t
names. This system runs like a well-oiled machine. Once you stop on the first or second attempt to contact a potential
get started, you’ll gain momentum and your list of leads will customer. And don’t underestimate the power of a phone call.
keep growing. Just get started! Even if no one picks up, a voicemail is important so they can
hear your voice and know you’re friendly. Then follow up with
Q: Do you have any tips for getting these initial leads? a written email.
A: Take advantage of leads in your everyday life by using
existing customers, friends and family to get started. Look at Q: There are many people who find phone calls with
every woman as a potential woman to bless with product or prospective customers to be very intimidating. How did
the opportunity. Referrals are my favourite way to get leads. you overcome your fear of calling your contacts?
I play a referral game at all my appointments – whether it’s a A: Sticking to a system helped alleviate my fears. It created
facial or a party. And don’t be afraid to reach out to your existing a formula for booking and took the guesswork out of what I
customers and let them know you’re looking to expand your should or shouldn’t be doing. If you stick to what’s on your
business and would love their help. agenda, it becomes a task. Every time you do something, you
can cross it off your to-do list. If you make your calls in the
Q: Once you have your leads, what do you do with them? morning you’ll feel a great sense of relief for the rest of the day.
A: Make sure you have a ‘booking datebook’ to keep track of
your schedule. I pencil names into my schedule, and ensure I Q: Any last tips for new Independent Beauty Consultants?
also plan follow-up communication. This way, I wake up every A: This will never feel like a job when you fall in love with the
morning and know who I will be calling. I contact a minimum of opportunity and the product. Learn to run your business in
10 leads a day, and I use all different forms of communication, a systematic way. Whatever you want from your business –
such as text message, email, phone calls and social media.* you’ll benefit if it’s well-run.
CANDICE’S SAMPLE SCRIPT
"Hi ____! How are you? I just received our new winter products. I’m looking for a few women who’d like to try them out and give
me feedback on the products so I can determine what to stock in my inventory. I'd love your opinion! Can you help me out?”
*Prior to contacting referrals (class guests, prospective customers, potential new team members or hostesses) via telephone or e-mail,
18 applause winter 2017/2018 you should consider whether such communication is consistent with provincial and/or federal “do-not-call” and/or “spam” and/or
privacy laws and regulations. For more information on Canada’s Anti-Spam Legislation, visit the Resources tab on InTouch™.BOOKING build
Booking is the life line to
your business. If you’re
out of bookings, you are
out of business!”
winter 2017/2018 applause 19seen
build BEAUTY BUZZ
Beauty Editors and bloggers are loving Mary Kay®
AS IN… products and are taking to the Internet to show it!
Let’s have a look at the latest beauty buzz!
TimeWise® Vitamin C Activating TimeWise Replenishing Serum+C® Mary Kay® Mineral Powder Foundation
Squares™
TheGlamSurge.com GirlMetBlush.com TheBeautyEdition.com
“I was shocked to see how supple and radiant “This serum has been great for me! I've been “This is my beauty go-to for that every day
my skin was after my first use. I haven’t seen using it day and night, and my skin loves it! look… This finely milled powder gives me
my skin look like that in a long time!” My sensitive skin is picky with vitamin C, so the most beautiful, flawless finish. I don’t
I am ecstatic this is working!” usually like these types of powders but I am
in love with this.”
big-time beauty collabs
Have you been keeping up with us on social media?
Recently we teamed up with Canadian beauties
@lolaliner and @xandervintage to create
gorgeous makeup looks exclusive to Mary Kay
Canada. The success? Simply AH-MAZING!
Hundreds of thousands of people saw and loved
the beauty tutorials… talk about huge brand
exposure to help boost your business! Keep your
eyes peeled because we have another high-profile
collaboration in the works, and you won’t want to
miss out on the opportunity to promote it on your
@LOLALINER 496K FOLLOWERS
own social media accounts to help increase your
sales and reach new customers. It’s time to show
the world what all the fuss is about!
@XANDERVINTAGE 216K FOLLOWERS
20 applause winter 2017/2018DSA AWARDS build
MARY KAY RECOGNIZED AT ANNUAL
DSA AWARDS CONFERENCE!
T he Direct Selling Industry’s renowned industry awards
are designed to identify and promote innovations and
people who are dedicated to improving their operations, as
And her commitment to
fundraising and giving back
to her community doesn’t
well as their impact. end with the Mary Kay Ash
Charitable Foundation. As
In fact, the Industry also recognizes those individuals who
fundraisers for the Heart
have big hearts and support their community spirit, honouring
& Stroke Foundation for
those who are shining example of these unique traits which
more than a decade, Jill and
contribute so very much to the industry.
her unit raised more than
Independent Senior Sales Director Jill Ashmore $500,000 during their Big
won the 2017 Community Spirit Award, which recognizes Bike rides.
those who have made a profound difference in their
A resident of Brampton
community. With a background in fundraising and a giving
for more than 35 years, Jill
heart, Jill has dedicated herself – and led her unit – to support
moved to Fort Erie almost two years ago.
the Mary Kay Ash Charitable Foundation through her
advocacy, fundraising initiatives and wholehearted belief that Driven by her belief that you should support the
one person can make a difference. community in which you live, it didn’t take her long to get
involved. For the past six months, Jill and her unit have
For the past 7 years, Jill and her Women of Vision unit, have
created three home-building teams in support of Habitat for
held a Pink Pyjama Party to raised funds and awareness for
Humanity in St. Catharines.
the Mary Kay Ash Charitable Foundation. And to date, the
event has raised almost $30,000. She says: “You have to give back and keep the people
in the community alive; it keeps the community running. I
In addition to attendee enthusiasm and support, Jill and
really do believe that. It’s all about people working together
her unit have built a charitable reputation in their community,
in support of a common cause. Every person needs to feel
with local businesses more than willing to lend their support.
a sense of value and has something to give. It’s not just one
While Jill is quick to emphasize the success of her person – it’s a talent, a body, working together.”
fundraising initiatives are thanks to an amazing group
To say that Jill has made a difference in her communities
of supporters who include unit members, customers and
is an understatement. And it only seems fitting that Jill
community members, one can’t help but notice her passion
be recognized for her giving heart and always leading by
and enthusiasm are contagious.
example. Congratulations!
DSEF CIRCLE OF DISTINCTION AWARD
Kathleen Mannion, Group Manager Sales Force Services at Mary Kay Cosmetics Ltd. was the recipient
of the Circle of Distinction Award, which honours individuals who have devoted significant years of
service and have made considerable contributions to the Direct Selling Education Foundation (DSEF) and
the direct selling industry.
Kathleen is known as an active, participating board member who has served the association with 10 years
of service. She held the position of Director on the DSEF board from 2006 to 2015. She has always been
recognized as a valued contributor to DSEF discussions and an eager participant on many projects, but
the area that was near and dear to her heart was the fundraising efforts for DSEF, which were transformed under her leadership.
Through her exceptional fundraising efforts, strategic planning, mentoring and significant participation in Junior Achievement
events to educate students on the direct selling industry, Kathleen has proven to be an outstanding contributor to the DSEF as well
as the direct selling industry.
She is known for always offering a helping hand, being a valuable sounding board and an individual who thrives on sharing
information with others to help them succeed. With her passion to support the DSEF and continued dedication to advance our
industry, Kathleen is very much deserving of the DSEF Circle of Distinction Award and the Company couldn’t be prouder!
winter 2017/2018 applause 21build THE BUZZ
winter wonder
cover look
Pssst… Love the glamorous look of our cover model? It can be yours too!
Rock this look at your next big party and you’ll be turning heads!
EYES:
1. Sweep Mary Kay® Mineral Eye Color in Granite all over the eyelid.
2. Brush Crystalline across the brow bone and apply to the inner corner of
the eye.
3. Gently sweep Driftwood across the crease, blending out toward the
outer corner of the eye.
4. Deepen the crease and outer corner of the eye using Espresso.
5. Line and define the lids with Mary Kay® Eye Liner in MK Black.
6. Apply two coats of Lash Intensity™ Mascara for a dramatic finish.
CHEEKS:
Contour and define the cheekbones with Mary Kay® Mineral Cheek
Colour in Shy Blush.
LIPS:
Apply Gel Semi-Matte Lipstick in Midnight Red to lips and finish
with a light coat of NouriShine Plus® Lip Gloss in Pink Luster.
business tip corner
Get Social
We’ve put together an eye-catching list of social media posts for you to use to pump up your
business – with accompanying images too! Simply download the pictures and copy and paste
the text to your social media accounts, and you’ll have your business buzzing in no time!
Everything you need can be found on InTouch™ under Education > Social Media > Company
Approved Content.
Plus, we’ve taken the guesswork out of “informational” vs. “commercial” posts with examples
of both in the updated Social Media Guidelines (also in the Education section) and a quick
reference page that includes company-approved social media posts that you are authorized
to use on public-facing social media sites, including your personal Facebook®, Pinterest® and
Instagram® pages.
22 applause winter 2017/2018inventory update
THE BUZZ build
SECTION 1
NEW! Limited-Edition† Mary Kay® Blanket, $20 (limit of one per order)
50" x 60". Machine wash and dry.
PHASE OUTS
With the exciting launch of the brand new Semi-Shine Lipstick, the following products will move to the Discontinued Items
section of the November 16 order form and will be available while supplies last. Section 2 Samplers will be discontinued
and unavailable for purchase.
Mary Kay® Creme Lipsticks
Apricot Glaze Raisinberry
Downtown Brown Red
Frosted Rose Rich Fig
Gingerbread Sheer Blush
Mocha Freeze Sweet Nectar
Pink Passion Toffee
Pink Shimmer Whipped Berries
GEL & SELL
But don’t worry! There are so many new shades she’ll LOVE. And with both matte
and semi-shine formulas available, she’ll fall head over heels. Check out this handy
chart that will help her transition from creme to gel.
Mary Kay® Creme Lipstick Comparable Gel Shade
Toffee Rosewood
Frosted Rose Luminous Lilac
Sheer Blush Naturally Buff / Bashful You
Raisinberry Rosewood
Apricot Glaze Always Apricot
Downtown Brown Berry Couture
Gingerbread Spiced Ginger
Mocha Freeze Naturally Buff / Bashful You
Pink Passion Mauve Moment
Pink Shimmer Raspberry Ice
Sweet Nectar Bashful You
Red Scarlet Red
Rich Fig Berry Couture
Sweet Nectar Naturally Buff
Whipped Berries Love Me Pink / Raspberry Ice
†
Available while supplies last.
winter 2017/2018 applause 23Michelle Haurilak
beauty bulletin
Director, PR, Digital & Product Marketing
One Brand Can…Be Boldly Beautiful
While the heart of our brand never changes, the way we express
it visually does.
L
ike all great brands, ours is made up of several unique In this hyper-competitive industry where consumers are
characteristics that play an important part in coming bombarded all day long, it’s important for us to stand out in the
together to deliver a cohesive brand image. Things like the crowd while still being true to Mary Kay’s legacy. We never want
colours we use in our packaging and on our website, the fonts and to change things that are true to our founder, our purpose and our
photography we use. "Why are these things important," you ask? The mission statement to enrich women’s lives.
answer is simple – it can help make you – the sales force, successful.
A consistent image drives brand recognition, sets us apart from the
competition, can create brand loyalty and keeps us relevant, fresh
and modern. Think of some of the other recognizable brands you
see day in and day out, when you pick up your morning coffee, use
your mobile phone or even drive your car.
From the colours to the words we use, right down to the fun-loving
illustrations you’ll begin seeing in The Look, Applause® magazine (on
this page!), and on marykay.ca, our goal is to help you engage with
your customers and make them feel connected to our authentic,
relatable and approachable beauty brand.
OUR BRAND IS…SAY IT WITH ME!
A company with a purpose. Built by a woman for women.
You’ll recall that our current branding is "Discover What You Opportunity is what we create. Beauty is what we sell. And hope
Love". Well, I’m proud to share that we’re launching a new look, is what we give back. We believe in the empowerment of women.
personality and motto: Confident. Beautiful. Connected. Everything we do is with a desire to help you and your customers feel
After all, we’re a company built by a woman for women. We beautiful inside and out. And create personal relationships that last.
believe in confidence, beauty and connectedness. These are the
values of the business and we want them to shine – we want YOU
to shine – as we work together to share this story through our brand.
24 applause winter 2017/2018star!
PAGE 26 | STAR CONSULTANT PROGRAM
shine like a
Grow
PAGE 27 | NEW FACES
taking you places
PAGE 30 | RJC
it’s time to step up
PAGE 31 | SEMINAR
enjoy the highlights!grow STAR CONSULTANT PROGRAM
Prize the
STAR CONSULTANT PROGRAM
is right!
Points Award Category
you!
this could
1,800 Sapphire
QUARTER 2 – OCTOBER 1 –
2,400 Ruby
DECEMBER 31, 2017
When you find new faces and share Mary Kay skin
3,000
3,600
Diamond
Emerald
be
care, you get more happy customers and tons of
4,800+ Pearl
fabulous prizes!
This quarter, Independent Beauty Consultant
How Can I Earn? Susie Smiles made a cumulative $1,800
1. Sell enough product to support a minimum wholesale Section 1 order and she added
cumulative $1,800 wholesale Section 1 quarterly two qualified* personal team members.
order = 1,800 points.
2. Each qualified* new personal team member you 1,800 + 600 + 600 =
add per quarter = 600 points.
3,000 POINTS!
it adds up!
The more points you earn, the bigger the prize.
FOR ALL THE SEASONS OF YOUR LIFE.
MAKE YOUR WINTER WONDERFUL!
SAPPHIRE RUBY DIAMOND
1800 LEVEL 2400 LEVEL 3000 LEVEL
Maxwell & Williams Paintable Mug and Plate set 3-in-1 Yoga/Pilates Set Michael Kors® – Brilliance
Jeanne® Lottie Cell phone purse Jeanne® Lottie Reversable Tote Bracelet
Proctor Silex Food Chopper Wireless LED Garden Lights - Oneida® – Chef’s Table
Skechers® Performance Watch (choice of Mr. Beams Set of 2 16-Piece Dinnerware set
colour) Jayelle Red Crystal Necklace
EMERALD PEARL
3600 LEVEL 4800 LEVEL 6000 LEVEL 7800 LEVEL 9600 LEVEL
Kate Spade New York Fossil Fiona Leather Koolatron® – 1.7 cu ft Director Suit Mary Kay® $400
Printed Laptop Sleeve Satchel compact refrigerator Reimbursement ($325) MasterCard® Gift Card
13" Macbook Victoria's Finest 14k The Bear Chair – Angled Sirius Fitness – SF305 Home Details Set by
Mary Kay® $100 Yellow Earrings Tete-a-tete Kit Recumbent Canfloyd
MasterCard® Gift Card
26 applause winter 2017/2018 *A qualified new personal team member is one whose Independent Beauty Consultant Agreement and a minimum of $600 in wholesale
Section 1 orders are received and fully processed within the contest quarter, or 3 months from receipt and acceptance of Agreement to Company.NEW FACES TAKE YOU PLACES grow
PUTTING MARY KAY®
SKIN CARE ON new faces
Is such a great foundation for your Mary Kay business. And
New Faces Take You Places – all the way to Star Consultant
success! Your diligence and commitment will pay off and
can help make your winter wonderful.
Set your sights on the trip of your dreams during the New Faces Take
You Places Trip Promotion!
Mary Kay believed consistency was the key to success, and when
you participate in her signature Star Consultant Program and
achieve a Jump Start (add 30 new customers in a calendar quarter),
you’ll have your name entered in a quarterly draw for a $4,500 travel
voucher - then you can plan the trip of your dreams!
And consistency counts! When you achieve four complete quarters
of the Star Consultant Program and complete four quarters of Jump
Starts, you’ll also have your name entered in a draw for a travel
voucher for the Grand Prize valued at $7,500. In addition, three
Runner-up winners will be drawn and each will win a travel voucher
valued at $3,000. Imagine where New Faces can take you!
*An Independent Beauty Consultant must be a Star Consultant every quarter and meet at least $7,200 in year-end wholesale production. Higher categories
may be achieved by wholesale production and/or qualified new personal team members. A qualified new personal team member is one whose Independent Beauty
Consultant Agreement and a minimum of $600 in wholesale Section 1 orders are received within the same contest quarter, or 3 months from receipt of Agreement
to Company.
**A Jump Start is defined as adding 30 new customers in a calendar quarter.
winter 2017/2018 applause
27grow 40 BY 40
MARY KAY CANADA, ARE YOU
READY TO BREAK RECORDS?!
To experience a year filled with endless possibilities? Then it’s time to set a
new, powerful intention that will take you places you never thought possible.
In 2013, we achieved the exciting 35 by 35 Challenge – and then some –
celebrating our 35th anniversary in Canada with over 35,000 Beauty
Consultants!
Now we’re asking you to light the fire and help us break records… It is important for you to have a
goal. You simply can’t get there
As we head into the start of what will be our 40th anniversary in Canada, we’re if you don’t know where you are
asking you – our fabulous Independent Sales Force – to commit to helping us going! Begin to build in your mind
achieve an audacious goal.
a dream. Then write it down and
If you were at Seminar, you bore witness to the launch of our momentous
make your goal realistic. Aim high
40 x 40 Challenge…. To grow our Beauty Consultant count to 40,000!
enough that you will have to stretch
your ability and your potential to
How do we know you can do it? Simple: we’ve done it before. reach it.
Our 40 x 40 Challenge means 20% growth – and it sets the stage for an
incredible future filled with success.
If you’re up for this exciting challenge – and we know you are – then let this
be your mantra: I can, I will, I must.
We believe in you, we’re counting on you, and we know you can do it!
HOW DO YOU HELP US ACHIEVE IT?
Simple! Just add one new team member during the
Seminar year, and we’ll reach our goal – and then some!
WHAT DO YOU RECEIVE WHEN WE ACHIEVE IT?
President of the Mary Kay North America Region Nathan Moore will be bring a very special guest with him to Seminar
2018… none other than Vice President of Strategic Initiatives – and Mary Kay’s grandson – Ryan Rogers!
You’ll be invited to come together with your sister independent sales force members to celebrate your record-breaking
achievement in true Seminar style.
Stake your claim as the best in the business – and set the tone of success – in the Mary Kay world!
28 applause winter 2017/201840TH ANNIVERSARY TOUR grow
IT’S TIME TO
celebrate!
INTRODUCING OUR CROSS COUNTRY
40TH ANNIVERSARY TOUR
Mary Kay has a lot to be proud of…and to celebrate. Thanks to you and your
customers, we’ve left our mark on the beauty industry in Canada for a remarkable 40
years!
So we’re taking the party on a cross-country road trip! It’s the Mary Kay 40th Anniversary
Tour…and you’re invited!
Our plan is to incorporate successful elements from recent Ontario PR events, and
an opportunity to engage, bond, and enjoy the fun things we have in store with the
excitement and atmosphere of an Expo (similar to what you would see at Seminar).
This will include interactive stations where your customers and potential team members
will have an opportunity to see, touch and learn about all thing Mary Kay and what
makes us unique. All to celebrate Mary Kay Canada’s 40th anniversary and our goal of
reaching 40 by 40!
With these new events, we will not be hosting Coast to Coast in 2018.
We’re in the process of selecting cities and locations and will be sure to let you know
as soon as those plans are finalized. What’s unique about these events is that they
will incorporate sales force members, corporate staff and consumers! We know
we’ve piqued your interest, and we assure you that you’ll be the first to hear about all
of the amazing details once they’re in place.
We thank you for your ongoing support and for being our ambassadors as we
announce this exciting 40th anniversary tour!
#40X40
winter 2017/2018 applause
29grow RED JACKET CORNER
‘TIS THE SEASON TO
share!
When you meet new faces at your skin care parties, you can offer
much more than fabulous products; you can also offer the gift of
unlimited possibilities. Whether she wants to earn extra money for
holiday spending or transform her life with her own business …
Mary Kay can be her ticket to dream big.
J
ust ask Independent Sales Director Sariane Fortin of Saint-Hyacinthe, QC. She said “yes” to the Mary Kay
opportunity in July 2016 and debuted as an Independent Sales Director less than a year later! Now she’s behind the
wheel of the prestigious pink Cadillac and living out her dream! With a strong unit and team, and a
magnetic personality that inspires others, Sariane sits down with Applause® magazine to share her journey
and tips to climbing the career path.
When did you know that you wanted to become an Independent Sales Director? What was the deciding
moment?
“I knew I wanted to be an Independent Sales Director after six months with the Company, when I realized
that I was putting lots of energy in a job I liked but in which I could never advance. So I decided to put lots
of energy in a job that I liked and which would allow me to move up the ranks. This is what sparked my
decision. My Sales Director and my colleagues at Mary Kay saw me as a Sales Director and encouraged me to take the
plunge. I said to myself that all those people saw something in me that I did not see. So, I decided to go commit to it 100%
to see if I could live up to their expectations.”
What attracted you the most about becoming an Independent Sales Director?
“What I liked the most about becoming a Sales Director was to be able to work at making my own dream come true, which
wasn’t the case when I was a salaried employee. So, shortly after one year with the Company, I earned the use of my first
Pink Cadillac, the ultimate trophy on wheels. It’s something that I would have never imagined in my life before!”
What advice would you give to a Star Team Builder who wants to submit her Independent Sales Director-in-Qualification
(DIQ) Commitment Form?
“The advice I would give is to take a look at their teams; they are made up of women who they have inspired and who
have followed them because they trusted them. This alone is a great proof of their leadership. They have to understand
that to qualify for the status of Sales Director is only a continuation of the excellent work they are already doing; they have
everything to get there.”
What are your top 5 tips for moving up (the career path)?
1. Set clear goals and visualize carefully all the steps that need to be taken to reach them.
2. Be very disciplined and stick as much as possible to a pre-established work schedule.
3. Develop a strong control of personal emotions so as not to get distracted from the goals.
4. Seize every opportunity to share the business opportunity, even if at the beginning it does not present itself.
5. To realize that we are so lucky to be part of a great company, created by a woman for women; to understand that this
great attitude shines through all the aspects of our work, which can only be a positive thing.
30 applause winter 2017/2018highlights
From prizes and parties, to embracing your
dreams, Seminar 2017 was a time of friendship
and fun, celebration and motivation. And it’s
where everyone was challenged to discover the
places they can go this new year!Queens 2017
RobinCourneya-Roblin
Queen of Unit Sales
Heather Cook
Go-Give® Award Recipient
Alexandra Beaulieu
Queen of Court of Sharing
Annie Laplante Margaret Good
Queen of Sales Director Queen of Consultant
Court of Personal Sales Court of Personal SalesTop 10
#1 Robin Courneya-Roblin† #2 Sonia Janelle†
#3 Evelyn Ramanauskas† #4 Susan Bannister #5 Sarah Biron† #6 Cassandra Lay†
#7 Angela Hargreaves #8 Fiona Corby #9 Kathy Whitley #10 Carol Thompson
Independent National Sales Directors
Back Row: Janice Connell, Bernice Boe-Mailin, Donna Melnychyn, Philomena Warren, Marcia Grobety, Mireille Marion-Morin, Josée D’Anjou, Caroline Sarrouf, Guylaine Dufour, Sandy Campbell
Front Row: France Grenier, Darlene Ryan-Rieux, Sonia Janelle, Renée Daras, Angie Stoker, Nicole Bellmare, Brenda Summach, Gail Adamson
†
Earned additional Retail Production through the Offspring Production Credit Promotionsales director queen’s
Carol Thompson Annie Laplante Cassandra Lay
COURT OF PERSONAL SALES
(First Runner Up) (Queen) (Second Runner Up)
Back Row: Sylvie Rieux, Sara Chowdhery, Shelley
Haslett, Jacinthe Dubois, Caroline Ranger, Jacinthe
Leclerc, Janice Appleby
Second Row: Amy Blanchard, Sue Rigby-Mallard,
Lisiane Maurice, Amélie Dufresne, Annie Couture, Sheila
Lefebvre, Suzette Rice
Front Row: Carole Arsenault, Annie-Claude Ares, Heidi
McGuigan, Pat Paul, Monica Tardif Poudrier, Hélène Drolet,
Geneviève Foucault, Michelle Vaters
Back Row: Paulette Nimco, Jacqueline Cullen, Danielle
Gobeil, Marie-Michelle Caro, Kim Gosselin, Sharon
Maidment, Lili Jardine, Georgie Anderson
Second Row: Aquilina Mendoza, Laureen Miller, Andréa
Clairmont, Ann-Rebecca Savard, Laurie Schuster Sydor,
Annabel Coelho, Michelle Lapworth, Eva Maria Coelho
Front Row: Sarah Bertrand, Jennifer Pugh, Nicole Labelle,
Chantal Petit, Kim Shankel, Donna Dodds, Sylvana Oliver,
Deborah Kenny
Back Row: Véronique Gendron, Mariola Herbasz, Angela
Dean, Isabel lima, Rose Hayden, Jordon Schmidt, Sylvie
Caouette, Gwen Groves, Candie Yang
Second Row: Silvana Choseck, Stéphanie Déry, Angela
Ward, Chantal Bisaillon, Jill Rollestad, Barb McKellar,
Linda Feldman, Laura Paglione DiCiocco
Front Row: Pam Hill, Katie Pokrant, Mona Esmaeilzadeh,
Jessica Mongeau, Manon Larochelle, Stephanie Cournoyer,
Mélanie Gagnonsales director queen’s
COURT OF PERSONAL SALES Carol Thompson Annie Laplante Cassandra Lay
(First Runner Up) (Queen) (Second Runner Up)
Back Row: Shirley Peterson, Debi Kanerva, Annick
Marsolais, Julie Coulombe, Robin MacLaren, Alicia
Holden, Nathalie Decelles, Lison Houde, Karine Guimond
Second Row: Patricia Lavoie, Isabelle Charette, Mélanie
Collette, Stéphanie Asselin, Angela Hargreaves, Anny
Wiebe, Nancy Ste-Marie, Amélie Taillon
Front Row: Constandina Sotiropoulos, Caroline Salem,
Audrey Noronha-Teixeira, Bonnie Vigue, Sandra Charland,
Laurence Bernier, Kathy Handzuik
Back Row: Liz Smith, Julie Leclerc, Wanda Groenewegen,
Tiffany Brown, Angie Klotz, Alicia Plosz, Jennifer Levers,
Winnifred Barnett
Second Row: Louise McCann, Lynn Hubley, Sophie
Audet, Deborah Brown, Esther Gallop, Lori Roy, Carol
Olsen, Colleen Hendrickson
Front Row: Susan Bannister, Jacqueline Deroy, Leni
Vallespin, Maricel Kingston, Lorraine McCabe, Mylene
Vachon, Paulette Fleming, Donna McKinley
Back Row: Nancy Stiles, Patti Jeske, Shelly Whelan,
Lorrie Henke, Hélène Petit, Alexandra Perron, Linda
Dionne, Fiona Corby, Tracey Walls
Second Row: Ashley Roth, Sheri Gray, Sharon Robertson,
Cheryl Neuman, Ashley Langevin, Lucie Beauregard,
Nadia Desroches, Sandra Froese
Front Row: Linda Giesbrecht, Louise Fortin, Sherrilynn
Poulton, Véronique Gagnon, Cathie Chapman, Georgine
Cook, Josilyn Thompsonsales director queen’s
Carol Thompson Annie Laplante Cassandra Lay
COURT OF PERSONAL SALES
(First Runner Up) (Queen) (Second Runner Up)
Back Row: Johanne Girard, Linda Moreau, Fatema
Khaku, Kareena Felker-Dear, Brianne Walter, Susan
Richardson, Michelle Currie, Jayme Fochler, Mary-Lou Hill
Second Row: Tracy Hajdasz, Chianne Jones, Caroline
Clingen, Seraylla Fontaine, Kitty Babcock, Viktoria Roskin,
April Klippenstein
Front Row: Harpreet Dhaliwal, Beryl Apelbaum, Sarah
Bardell, Marilou Brummund, Robin Courneya-Roblin,
Shannon Hornbacher, Pat Monforton
Back Row: Li Ming Liew-Stock, Tracy Burt, Zoe Myers,
Marley Tresoor, Erin Jensen, Valérie Jetté, Lauren
Whitburn, Jenn Maxwell
Second Row: Robyn Hoglund, Elaine Maeland, Shirley
Fequet, Marie-Pier Potvin, Patricia Roy-Pagé, Marie-Ève
Gagnon, Audrey Ehalt
Front Row: Carolanne Desrochers, Sarah Biron, Yasmin
Manamperi, Fatima Raza, Jennifer Mimeault-Simard,
Dorothée Desmeules, Jessie Jamias
Second Row: Heather Cook, Anick Croels, Meaza Mulu,
Marie-Soleil Lessard, Raven Hogue, Krissy Larsen-
Ratzlaff, Clara Ajagu
Front Row: Manon Goulet, Michele Thomson, Annik
Daigle, Laurie Bouchard, Rebecca Girardeau, Tracey
Douglas, Connie Graham, Amélie Noreau
Absent From Photo: Kathryn Bartmanovich, Allyson Beckel, Nino
Bokuchava, Valérie Bouillon, Robyn Brewer, Denise Brideau, Louise
Ann Brunet, Carrie Bullee, Marie-Christine Côté, Connie Fontes,
Yvonne Gabriel, Helene Gerjes, Michelle Goetz, Joyce Goff, Angela
Grando, Kira Gregory, Bev Harris, Hilda Hiscock, Karen Hollingworth,
Lisa-Marie Hollis, Leila Holzworth, Leanne Jorgensen, Hoda Karakach,
Gabrielle Konowalchuk, Eva Kopec, Laura Landry, Heather Loshack,
Sonya Martens, Zulma Martinez, Fran McLaren, Joan McMillan, Rae
Naka, Monica Noel, Carol Rennehan, Diane Riddell, Rita Samms,
Colleen Sankey, Naomi Scott, Darcey Smith-Heath, Emily Squires, Liz
Wodham, Jennifer ConstantineauYou can also read
