Your Customer experience excellence - Our telematics solution Find out how we helped Admiral to encourage safe driving behaviours - Vodafone Group
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Case Study
Your Customer Our telematics
solution
experience Find out how we helped
excellence
Admiral to encourage safe
driving behaviours
Admiral Insurance partners with
Vodafone for telematics initiative
Admiral Insurance selected Vodafone to provide an end-
to-end, in-car telematics solution that includes devices,
connectivity, data management, crash analysis and safety
related services, allowing it to encourage safe driving
behaviours while helping all policy holders to
improve their driving style.
The challenge
Finding a strategic telematics Partner
Admiral Insurance introduced telematics as a way to monitor “We wanted to find a Partner to help us compete on price and
driving behaviour and adjust its premiums accordingly, excel when it comes to technology.” explains Gunnar Peters,
Admiral Insurance always wants however, it soon realised that it needed a solution which Head of Telematics at Admiral Insurance. “In addition, we also
could provide more detailed data, precise analytics and needed to work with an organisation that could support us in
to encourage safer driving and better Customer support. addressing service issues, so that we could bring an excellent
telematics gives us the unique Admiral Insurance focussed on three main pillars: firstly,
experience to the end user. This was key to our future success.”
ability to reward good drivers delivering an excellent experience for its Customers. A rigorous evaluation of the market led Admiral Insurance
Secondly, the new Partner had to deliver value for money. to select Vodafone Automotive because it combined the UK
whilst helping our Customers And finally – Admiral Insurance wanted a Partner with strong based operation with industry-leading telematics solutions at
technical ability, that could collaborate innovatively on the a commercially viable proposition. In addition, throughout the
to become safer drivers.” next generation of insurance to develop better capabilities selection process, the Vodafone team demonstrated a deep
with higher data granularity. understanding of the technical requirements by delivering
Gunnar Peters, Head of Telematics, an outstanding pilot project, particularly in the critical area of
Admiral Insurance crash reconstruction. Finally, Vodafone Automotive was able
to demonstrate that it was considering strategic aspirations
to expand beyond the aftermarket and address original
equipment manufacturer and consumer models.
Vodafone Business Case Study 2The Solution
Comprehensive, end-to-end device provision Approximately 150,000 users have purchased the LittleBox/
and data collection LittleBox Van proposition resulting in a device installation.
This device uses GPS co-ordinates, three-axis accelerometer
Vodafone Automotive provides the architecture for and 250Hz frequency crash reconstruction, in combination
LittleBox/LittleBoxVan telematics services offered by
Admiral Insurance, including devices, connectivity, data
with the Vodafone Managed IoT Connectivity Platform, to We are excited by our
keep track of user journeys. Admiral Insurance rates how
management, crash notification and reconstruction theft drivers perform, adjusts premiums accordingly and can use innovative partnership
tracking, and infrastructure to provide safety services. the information to provide deeper investigation after a crash.
Vodafone Automotive provides Admiral Insurance with with Vodafone and we are
driving data that is shared with the policyholder via an online
dashboard and Admiral Insurance’s own mobile application
“Admiral Insurance always wants to encourage safer driving
and telematics gives us the unique ability to reward good
impressed by what they can
to demonstrate driver behaviour, to encourage safer drivers whilst helping our Customers to become safer offer our Customers now
driving. Discounts on premiums can be personalised drivers,” continues Peters. “We are excited by our innovative
at a policyholder level to reflect the individuals driving partnership with Vodafone and we are impressed by what and in the future.”
style in a positive or negative manner. they can offer our Customers now and in the future.”
Gunnar Peters, Head of Telematics,
“Vodafone Automotive gives us an end-to-end solution, Admiral Insurance
from the installation of the hidden telematics device in each
vehicle to data gathering and transmission,” adds Peters.
Why Vodafone?
Additionally, Vodafone are able to provide Admiral Insurance
with detailed notification as well as pictorial and graphical • Vodafone offers one of the most consistent and
reconstruction of road traffic collisions, bringing the incident available Managed IoT Connectivity Platforms
to life and allowing the insurer to take the appropriate action. globally for optimal coverage.
The Customer claim handling process is therefore insightful
and data-led. • Vodafone Automotive UK operation gives it
the local and national presence required for
the best Customer experience and support.
• Vodafone provides detailed information on crash
reconstruction, enabling Admiral Insurance to
digitise the claims process while offering a brand
new, transparent claims experience for Customers.
Vodafone Business Case Study 3About Admiral
Insurance
Established in 1993, Admiral
Insurance offer a range of
insurance including motor as well
as personal loans and financing.
It aims to provide lower insurance
prices to more people, without
compromising on the quality of its
service. Today, it has four million
customers in seven countries
and over 7,000 employees.
www.admiral.com
www.vodafone.com/business
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