Your Home Seller's Handbook - Hal Bouley, Realtor Compliments of
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Your Home Seller’s Handbook Compliments of: Hal Bouley, Realtor® (714) 838-8227
Competitive
Market Analysis
and
Introduction To Services
Subject Property: 204 Dartmouth Place
Costa Mesa, CA
Prepared for: Mr. & Mrs. Paul & Sharon Eklof
Prepared by: Hal Bouley
Date: January 03, 2007
Hal Bouley,
Realtor®
(714) 838-8227Hal Bouley’s
Mission Statement
My mission is to always provide the very best service to all my clients. Not to make
them satisfied, but to make them delighted to have worked with me.
I appreciate the seriousness of selling someone’s home and I respect their decision to
work with me. I show my appreciation by delivering to them competent service with
understanding and honesty.
Telling the truth is paramount, even when it may not be what I think someone wants to
hear.
I strive for excellence. I am committed to always seek out new and creative ways to sell
properties for my clients.
I am sharing this wit you because I feel it is important for you to know what I believe
and how I feel about representing you.
Thank you for this opportunity.
Hal BouleyOur Mutual Objective
A Successful Sale
The Right Price
The Right Time Frame
The Least Inconvenience To You
Your Goals and
mine are the
same. We Will
work together to
achieve them.
Hal Bouley
(714) 838-8227Four Factors In
Every
Successful Sale
Promotion
Presentation
Preparation
Managing the
Details
Hal Bouley
(714) 838-8227Hal’s Service,
+ Hal’s Proactive
Marketing,
+ Your Accurate
Pricing
= Sold!
When It’s Time To Sell, Call Me. I’m Good At
Service… Marketing… Pricing!
Which Means I Can Get Your Property Sold!
Hal Bouley,
REALTOR®
(714) 838-8227Hal Bouley’s Qualifications
• Licensed California Real Estate Broker
• Dedicated, Full-Time Broker!
• Over 30 years Experience!
• Millions of Dollar in Sales!
• Many time recipient of
“Top Listing” and “Top Sales” awards
• Exceptional Knowledgeable!
* Served as “Expert Witness” in Arbitration and Court cases
* Has owned his own real estate brokerage company
* Adjunct real estate instructor at Coastline Comm. College
• Involved in Community Support!
* Past Director, Costa Mesa Rotary Club
* Rotarian of the year
* Member Advisory Board, Youth Employment Service.
* Served on Orange Coast Association of Realtors
Grievance Committee
Education Committee
Hal Bouley
(714) 838-8227In Addition,
You Receive the
Benefits of:
The Smart Source System
Combining the resources of:
1. The Smart Buyers Home Source Team
2. The Smart Source Real Estate Team
3. Home Source Mortgage
Our recognizable name, and strength to adapt to any
market helps attract more buyers for your property.
Hal Bouley
(714) 838-8227Resources:
Local and Regional Multiple Listing Services:
Provide a supply of buyer referrals for properties like yours.
Relocation Service:
I can offer widespread client referrals throughout the country..
Full-time Professional Counseling:
I supply advice and guidance during all stages of the transaction.
Intensive Training and Continuing Education:
I help build a solid foundation for agents and keep them abreast of
changing laws and potential problems that could affect you.
Hal Bouley
(714) 838-8227Real Estate Is My Business.
My Only Business!
MULTIPLE LISTING SERVICE
M.L.S.
Iu s e
prop
a ll the
er
R
AND
e q u ired
R res
o s u
Dis c l
o tect
I devote ALL
to p r
your d my efforts to
n t er est an the successful
i m to
n f o r
co
a lif ornia marketing of
C
a l E state
Re
Law!
your property.
Hal Bouley
(714) 838-8227Real Estate Is My Business.
My Only Business!
I am dedicated to serving my customers. I will
communicate with you and follow through on all
details.
I know the real estate market and how to help you
price and present your house to attract prospective
buyers.
As an active member of the Association of Realtors
and Multiple Listing Service, I cooperate fully with
other Brokers and Agents to ensure maximum
marketing exposure for your property.
I am backed by the finest professional education
and powerful marketing tools.
I instruct other Agents in the procedure of
marketing and selling real estate.
Hal Bouley
(714) 838-8227Marketing
“ He who has a thing to sell
And goes and whispers in a well
Is not so apt to get the dollars
As he who climbs a tree and hollers. ”
--Anonymous
Give your property a high profile and you’ll reach the
majority of potential buyers. Here’s a summary of my
marketing services which I believe will make your
property stand out.
When It’s Time To Sell, Call Me. I’m Good At
Service… Marketing… Pricing!
Which Means I Can Get Your Property Sold!
Hal Bouley
(714) 838-8227Purpose Of MY
Marketing Plan
My Marketing Plan is a blueprint for the successful
marketing of your property. The tactics I introduce
here are designed to give your property the strongest
possible position in the market:
ü Competitive price and
terms.
By following this
ü Exciting presentation of
Marketing Plan, I
the property, both interior will help you sell
and exterior. your property for
ü Promotional strategy to the highest price,
reach the largest possible in the shortest time,
buyer audience. with the least
inconvenience to
you!
Hal Bouley
(714) 838-8227Marketing ( in review )
Immediate exposure via property tour:
• for the entire brokerage community
• To get As many agents and qualified buyers as possible into your
home until it is SOLD!
Promotion:
• by preparing a descriptive brochure for distribution.
• by posting a “For-Sale” sign.
• by advertising in the media, including MLS, flyers, newspaper.
• by inclusion in the local publications and computer databases of
various REALTOR® Associations in Orange County.
• to constantly implement the best possible methods of exposing your
property to potential qualified buyers in the market.
Viewings:
• through periodic “open houses” for the buying public
• through conveniently scheduled appointments
Networking:
• through neighborhood mailings that capture buyer’s attention
• with more than 5000 sales associates in the main Orange County
Associations of Realtors
• through my personal network of clients and colleagues
(See My Marketing Program Outlined on Next Page)
Hal Bouley
(714) 838-8227Marketing Plan
How To Get Started:
1. I will confer with you regarding when you want to place your
property on the market.
2. We will establish a sales price based upon:
* Research of comparable properties
* Consideration of current local market conditions
* Your reasons for selling and your need to have a check in your
hand by a specific date.
3. I will help you estimate your probable net proceeds.
4. I will explain our technical “Agency” relationship.
5. I will advise you and make suggestions on what you can do that might
make your property more salable which includes feedback
from other agents and buyers once the property is available.
6. I will review necessary paperwork with you.
Marketing Your Property:
7. I will order a “FOR SALE” sign to be place prominently on the property.
8. I will put a “LOCKBOX” on your property to facilitate the showing
process.
9. I will immediately (within minutes if you choose this option) submit
your property to the Multiple Listing Service.
10. I will prepare customized, “urgency creating” remarks to maximize the
appeal to cooperating agents.
11. I will submit copies of a “Property Brochure” specifically prepared for your
property to our office sales team and to other Realtor® offices.
12. I will arrange “Open House” of your property for my office staff
and other Realtors®.
Continued Next Page
Hal Bouley
(714) 838-8227Marketing Plan -- continued
13. I will develop a brochure highlighting the features and benefits of your
property for cooperating agents and potential buyers.
14. I will promote your property at appropriate Association of Realtors® for
maximum exposure to other cooperating agents.
15. I will have open houses, when appropriate.
16. I will contact your neighbors to promote your property.
17. I will advertise your property as part of our regular office schedule.
18. I will enlist the help of my own network of clients and colleagues by
mailing them a special brochure describing your property and asking if
they know of possible buyers.
19. I will check with our relocation department for possible buyers
transferring to this area.
Negotiating the Contract:
20. I will ask questions at the presentation to determine buyer’s sincerity
and, most importantly, financial ability. (Remember, if they can’t qualify for
financing, they can’t buy your property unless you finance them!)
21. Before you sign, we will review the contract and your obligations.
22. I will explain how contingencies and release clauses work.
23. I will protect you from signing a “blank check” for problems or repairs.
24. I will make sure you do not sell your home to more than one buyer.
25. I will explain your legal disclosure requirements and I will review the
“Real Estate Transfer Disclosure Statement” (required by State Law!)
again with you.
26. I will explain the ramifications of pest control inspection/reports and
general structural inspections/reports.
27. I will explain the “Liquidated Damages” clause and give you an opportunity
to use a “Arbitration” clause if you so desire.
28. I will explain your responsibilities regarding the condition of the property.
29. I will estimate your net proceeds based on a specific offer.
30. I will help you handle the issure of “possession”.
Continued Next Page
Hal Bouley
(714) 838-8227Marketing Plan -- continued
Managing and Closing Escrow:
31. I will follow up closely on the progress of the buyer’s loan and
coordinate the payoff of your existing loan, if any.
32. I will facilitate the appraisal process. (Another major issue, I know it well)
33. I will stay in communication with the buyer’s agent to ensure a smooth escrow.
34. I will advise you regarding specific buyer requests related to structural pest
control and general structural inspections.
35. I will closely monitor contingency removal dates and discuss them with you.
36. I will coordinate the details of the transaction with the escrow officer.
37. I will help you if conflicts or impasses with the buyer arise.
38. I will assist you in arranging for signing escrow instructions/deeds/etc.
39. I will make sure you get your check and settlement documents promptly.
My Pledge:
ê I will Always represent Your Best Interests.
ê I Will keep in touch with you Regularly.
ê I will do everything within reason to get your home
Sold As Quickly As Possible
and
At The highest Possible Price!
Hal Bouley
(714) 838-8227Throughout the Listing Period
Shared Knowledge: to help you understand the current market,
in order to price your property effectively and achieve
a successful sale.
Application of All our resources: to obtaining a sale that maximizes
your return while minimizing your liability.
Objective advice: on enhancing your property’s appearance so it
shows well and sells.
Constant communication: between agent and seller to review
marketing efforts and response.
Continual support: throughout the process of negotiating a sale
and bringing escrow to a successful close.
Hal Bouley
(714) 838-8227Price:
In baiting a mouse-trap with cheese,
always leave room for the mouse.
--Saki
Strategic pricing is perhaps the most critical factor in realizing a
successful sale.
Based on extensive market research, the following analysis will
help you determine the most effective listing price for your
property.
Hal Bouley
(714) 838-8227A Home That is Correctly
Priced is 95% Sold!
Trends in California real estate show that if a home is priced:
15% over market… it has a 20% chance of sale.
10% over market… it has a 30% chance of sale.
5% over market… it has a 50% chance of sale.
at market… it has a 95% chance of sale!
100%
80%
CHANCE OF SALE (%)
60%
40%
20%
0%
PRICED AT: MARKET 5% OVER 10% OVER 15% OVER
Hal Bouley
(714) 838-8227Make Your Property Shine!
You can help your property sell faster and at a better
price by preparing your property for showing.
• Welcome your prospects. Your front door should be clean and shining. A fresh
coat of paint or varnish may be just what it needs.
• Don’t let faded walls and woodwork reduce the appeal. Fresh paint, possibly
wallpaper, can pay dividends.
• Make a good first impression. Have lawns and landscaping trimmed and neat.
• Let the sunshine in. Open drapes and curtains to show how cheerful it can be.
Clean windows, turn on lights to make it feel warm and inviting every time.
• Make kitchen and baths sparkle. Fix leaky faucets, damaged/discolored
caulking around tubs or showers. Keep counters uncluttered/spacious feeling.
• Spotless carpets/rugs and clean curtains/drapes show careful maintenance. The
property that is in “move-in” condition is the most desirable.
• Little things mean a lot. Make sure your doors don’t stick or have loose knobs.
Do the same for windows and cabinets. Fix all those minor flaws that will
detract from your property’s value. People do notice them!
• Show off closets and storage areas. Make them look bigger by having them
neat and well organized and remove unnecessary articles.
• Make the rooms appear spacious. Remove excess furniture to create a good
traffic pattern and show off floor plan to best advantage.
• Keep all pets out of the way-- preferably out of the house.
Hal Bouley
(714) 838-8227Questions Sellers Ask.
1. Is it okay to call my agent at home?
With Hal, absolutely! Call anytime.
2. What should I do if agents and buyers viewing the property start asking me
questions about the property?
Refer them to Hal.
3. Should we be home when the property is being shown?
It is always best for agent and buyer to be alone. If you happen to
be at home let them view the property by themselves and come find
you if they have questions.
4. Do fresh flowers and music make a difference when a property is being shown?
Yes, but cleanliness and neatness is most important.
5. Must I have open houses?
Not regularly. Once for agents to view and one other time.
6. Are prospective buyers favorably influenced by a house that really looks “lived in?”
In other words, should I display-or hide- evidence of family members’ careers,
hobbies, etc.?
A little goes a long way. Homey feeling is good, but watch out for
“clutter”.
7. What are the most important things a buyer looks for?
Things that match their interests. And cleanliness of baths, kitchens.
8. What if I get sick when there is an open house or brokers’ tour scheduled?
We reschedule.
9. What happens during the escrow period?
I handle the details and I will give detailed outline at that time.
10. At what point does the buyer lose the deposit if he/she withdraws from the sale.
There are many options which will be handled to your benefit
during negotiations.
11. How do I handle changing utilities, insurance.
I will give you advance notice as to contacting appropriate agencies.
Hal Bouley
(714) 838-8227SOLD
ANOTHER HAPPY SELLER
REPRESENTED BY
Hal Bouley
(714) 838-8227
When You List Your Property With
Hal You Will See One Of These On
Your Property!
Hal Bouley
(714) 838-8227Market Data
Report
Information
included is from:
1. Orange County Association of Realtors®
2. Orange Coast Association of Realtors®
Multiple Listing Systems
3. Title Company Information:
(Orange County Recorded Documents)You can also read
