YOUR INTERNATIONAL CAREER STARTS IN GERMANY - Berlin Bad Honnef/Bonn - IUBH
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Berlin • Bad Honnef/Bonn YOUR INTERNATIONAL CAREER STARTS IN GERMANY
Contents
03
Welcome to IUBH
03 Take your first steps towards a successful future
04 Things to know about IUBH
06
Why it’s worth studying at IUBH
07 Best choice for your career
11 Small classes, personal contact
12 International focus
14 Teaching with real business value
18
16 Highest quality
Your new home in…
18 Bad Honnef
22 Berlin
24
IUBH Study Programmes
24 Bachelor’s Programmes
36 Preparation Pogrammes Bachelor
38 Master’s and MBA Programmes
78 Preparation Programmes Master
80
Good to know
80 Admission requirements
82 Admission process
83 FAQ about studying at IUBH
84 Our partners, memberships and sponsors
NEW https://blog.iubh.de/en
Check out our new IUBH blog and gain a deeper insight into IUBH!
Welcome to IUBH!
You just took the first step towards a our students with the skills they need to
successful future. Successful managers take on a successful role in business life
are characterised by a combination and realize their ideas for a sustainable
of specialist and practical knowledge. career.
Multilingualism, social skills and
international experience complete the We attach particular importance to the
profile. It is this combination of qualities quality of our teaching, the practical
that allows young people to mature relevance of our study programmes
into entrepreneurial personalities. and an atmosphere in which people
Personalities who are in a position not enjoy studying. We know that the
only to create something new in their decision to study is one of the most
own company and social environment, important decisions in your life and
but also to record and actively influence that you are laying the foundation
developments in their industry and in for your professional career. We
the overall economic environment. support you! The declared goal of our
professors, lecturers and employees is
IUBH has set itself the task of training to create the best possible conditions
the very decision-makers of tomorrow. for your studies, your development
Our mission and educational goals are and your career. We wish you the right
consistently aligned with the needs decision for your personal future –
of a global job market and those of and good luck with your studies!
young people who wish to work in an
international environment. We provide Your IUBH team
Welcome to IUBH 3
*
Facts & Figures
THIS IS IUBH
17
campus locations & more than
40 examination centres
founded in Europe
1998
>3,000business
cooperations
4
different
study models
more than from more than
20,000
students
110
countries more than
more than
80
bachelor’s, master’s and
MBA programmes
650
professors and
employees
*
IUBH: In service to the future international managers
The profile requirements of international managers have changed. We recognised this as the first private, state-recognised
university operating exclusively in the service sector. With our attractive Bachelor and Master’s degrees we want to set new
standards for the new generation of management. Our programmes are characterised by the effective transfer of subject-
specific knowledge and soft skills in order to prepare our graduates for challenging management task. And we facilitate this
transfer by having English as the teaching language in our programmes on campus.
Studying at IUBH makes careers in a global environment possible.
Bremen (dual) Hamburg (dual)
Dortmund (dual)
Hanover (dual) Berlin
Essen (dual)*
Dusseldorf (dual)
Cologne (dual)*
Bad Honnef Erfurt (dual)
Frankfurt (dual)
Nuremberg (dual)
Mannheim (dual)
Stuttgart (dual)* Munich (dual)
Vienna (dual)
Bad Reichenhall (dual)
* Currently in the official accreditation and approval process. Starting in 2019.
GOOD REASONS TO
STUDY AT IUBH
01 Best career opportunities
Your right to work and live in Europe
Career Development Service
Free German lessons
Career Preparation Programme
02 Personal contact
Small classes and personal contact
Ideal infrastructure for an optimal learning experience
03 International focus
International diversity
The IUBH International Office: Your personal point of contact
Incoming international students
04 Teaching with real
business value
Many years of professional and management experience
Network of over 3,500 companies
05 Highest quality
Top scores in international orientation
Fully accredited
Top business school
01 Best career
opportunities
Your right to work and live in Europe Did you know?
The large corporate demand for globally-oriented executives and IUBH’s excellent
reputation in academia and industry gives IUBH graduates huge leverage for a
successful career. Make the most of your opportunities with studies at IUBH:
Management
experience
•• Earn more: University graduates earn around 380,000 euros more than people
without an academic degree throughout their professional career 80 %
•• Profit from Germany’s heavy demand for highly qualified professionals
•• Improve your credentials
•• Expand your network with international contacts Over 80% of our graduates have experience
in management after just two years.
Post-study work in Germany
International students who have successfully completed their studies in Germany
can have their residence permit extended by up to 18 months in Germany (if Promotion
graduated in Germany) for the purpose of looking for a job that corresponds to
their qualification. 90 %
If they find a suitable job within this period, they can choose whether they want
to apply for a German residence permit or an EU Blue Card (only if graduated in
Germany).
90% are promoted in the first three years
For graduates in Germany: EU Blue Card after graduation.
Skilled professionals are in very high demand, which creates enormous career
opportunities for you: Eager to attract immigrants to the country to offset a
shortage of skilled labour due to demographic changes, the German government Finding a job
has introduced the EU Blue Card. It is targeted at well-educated immigrants: It
grants the right to work and live in Germany*. 94 %
Thanks to the introduction of the EU Blue Card in Germany, the permanent
immigration of highly educated skilled employees is made very easy. EU Blue Card
holders are entitled to work in 25 Schengen countries and are eligible to apply for
permanent resident status in Germany. As early as two years after receiving your 94% find a job within the first six months of
German or EU Blue Card residence permit, you can apply for a permanent residence graduation.
permit – that is, a residence permit without a time limit.
Pay raise
10 %
Our graduates’ salaries increase on average
* subject to certain regulations of the EU. For more information:
by 10% per year after graduation (German
http://www.make-it-in-germany.com/en/for-qualified-professionals
average: 2.4%*).
Get ready for your career:
Career Development Services at IUBH
Our clear mission is to develop leaders who are ready to meet the challenges of the 21st
century and shape our society’s future. An important element in achieving this mission
is – next to our highly regarded degree programmes – our unique career development
service. It assists students from all over the world to reach their career goals in Germany.
It will help you increase your odds of finding work in Germany or the EU. We know that
employability after graduation is very important for you – which makes it equally important
for us.
1 2 3
Our key driver: Stand out in the job market: take Meet your potential employer at
your career success our free German language courses our Career Days Events
The goal of our career services is to From our completely free of charge A special event takes place every year in
provide you with the best possible semester track courses to very affordable autumn at the campus in Bad Honnef:
prerequisites for a successful start into intensive and fast track courses, taught our Career Days. Many IUBH students
an international career. How do we do during the weekends or during spring and graduates use this exclusive on
that? Have a look: and winter breaks, IUBH gives you all the campus opportunity to meet top poten-
options to master the German language tial employers from highly recognised
•• We help students choose the right while you complete your bachelor’s or companies in their industry, and to talk
path based on their academic and master’s degree. about internships or job opportunities.
professional background. There are also interview sessions and
•• We offer advice to mobilise profes- Your benefits: assessment centres during the event.
sional and personal development for •• highly qualified language lecturers The positive attitude of our students
students. with extensive teaching experience and alumni, smooth organisation by the
•• We offer free German lessons. •• direct practice: Learning German in Career Office and the support provided
•• We support students with their Germany by our catering team have always left a
search for internships and with job •• small study groups positive impression on visitors in recent
placement issues, and we keep in •• continuous assessment of students’ years. Some of our students and grad-
touch with companies that work progress uates have received on-the-spot offers
in areas related to our degree •• faster progression by combining for an internship or a permanent posi-
programmes. tracks tion. Many others have made valuable
•• We offer job application training and •• business focus from level B1 onwards contacts for their future careers. See the
job interview coaching. •• C1/C2 courses for higher level video of our latest event on our YouTube
•• We examine application documents students Channel (youtube.com/IUBHGermany)!
and offer personal advice. •• semester track courses free of charge
•• We organise informational and (with mandatory attendance) Stay in touch with us after graduation:
networking events as well as •• very affordable intensive and fast The Career Office not only looks after our
company presentations on campus. track courses. current students but also our graduates.
We can answer any questions about the
IUBH alumni network and organise events
(including our Career Days and alumni
events). We also stay in touch with our
alumni through JOBTEASER. Graduates
can announce and view job advertise-
ments, track campus events and find out
about news on campus and at IUBH.
8 Reasons to choose IUBH
Sarah benefitted from the Career Office network: After graduating
from IUBH in Bad Honnef she found a challenging job at a manufacturer
of electric scooters, only 10 km away from her old university
Homeland China, at home in ccording to a study from the
A annual Career Days fair at the campus
Germany McKinsey consultancy firm and the in Bad Honnef – opportunities to
“There are lots of reasons to love Stifterverband, approximately 80% attend additional career fairs and meet
Germany,” says Sarah Chen. “For of foreign graduates have this goal. potential employers through course
example, its financial strength, Sarah benefited from the services excursions and field trips. IUBH has had
innovative power, first class offered at her university. “It was really contact with Sarah’s employer Kumpan
infrastructure, language, high standard fantastic how much support IUBH since the company was founded in
of living and friendly people.” The Career Office gave me. Without IUBH’s 2010. “As a middle sized company we
thirty-year-old Chinese woman came good network it would have been much increasingly need to position ourselves
to Germany to study – and then more difficult to get job interviews”, on the international market. Employees
stayed. She started at Kumpan Electric, she says. The Director of Career Office with international backgrounds and
a manufacturer of electric scooters at the campus in Bad Honnef gave international degrees are therefore a
near Bonn, as project manager and her contacts, advised her and, most great asset for us”, says Patrik Tykesson,
coordinator between the subsidiary importantly, motivated her. Managing Director of Kumpan. “It is a
in Shanghai and the head office in stroke of luck that right on our front
Remagen. After finishing her master’s Career Office helps with all matters doorstep we have suitable candidates
in international management at IUBH, related to starting a career from IUBH Bad Honnef.”
she could have found a good job in To give students the best possible
China but realised that her friends are support at the beginning of their career, Sarah reached her goal and is now
now scattered throughout the country. “It right from the start new IUBH students working professionally in Germany.
didn’t feel like home anymore. I thought: can take seminars and workshops What would she recommend to other
homeland China, at home in the world.” that deal with topics related to the foreign alumni who want to pursue a
German job market. Career Office helps career in Germany? “I am convinced that
Benefitting from the university’s students and alumni to deal with all a good network is essential for survival
network to find a job matters related to starting a career. in the professional world. Ask your
Like Sarah, many foreign master’s The university is well networked with professors and contact career office at
degree graduates want to gain over 2,000 business partners and offers your university. And above all: Never
professional experience in Germany. students – in addition to their own lose faith in yourself!”
Reasons to choose IUBH 9
Unique and free of charge:
The IUBH Career Preparation Programme
Kick-start your career before your degree
In addition to our academic programmes, we offer a unique
and completely free of charge Career Preparation Programme
(CPP) to students who want to focus on preparing their
career and are ready to make an extra effort to enhance
their opportunities on the German job market. This practice
oriented and interactive programme is organised by the
career offices located on the campuses in both Bad Honnef Brunilda
and Berlin. Given the expertise and extensive experience of Hoxha
the Career Office, the programme prepares students for the Master IT Management
transition into the German labour market and their desired
job. Students attending this exclusive programme increase IUBH student and CPP participant Brunilda completed
their job opportunities in Germany considerably. her internship at Fresenius Kabi GmbH in the Global IT
Management. Read here about her experiences:
Facts & Figures
•• Language of instruction: English
•• Start & Duration: Spring and Autumn · One semester Brunilda, how did you find your internship?
•• Modes of Instruction: I found the offer from Fresenius on the internet. I
•• Mainly on campus realized the description of the position fits my profile, so
•• Workshops, networking, consultations I decided to apply.
•• In addition to the regular degree programme
The process went very quickly. Fresenius invited me for
Our services for our students an interview after one week. Before going there, I read
about the company, about what they are doing with
Career events their product, their company culture, strategy etc. After
1 Individual consultations and workshops on career completing the interview, I waited two weeks and then
planning, job interviews, business culture and more received a positive answer.
Networking How did the Career Preparation Programme help you?
2 A strong network is a crucial part of successful job I was confident enough at this interview thanks to
entry. IUBH offers various opportunities for building my participation in the CPP Programme. After doing
a professional network all the training at this program, I was more focused,
more motivated and had a better view of the German
Job vacancies market and how to approach it. I will recommend all
3 Students have access to the exclusive IUBH network IUBH students especially the ones who are at their last
by using JobTeaser, our Career Office Tool semester to take this programme and to take it seriously.
10 Reasons to choose IUBH02 Small classes,
personal contact
Small classes and personal contact
You are not just a number with us. The quality of our teaching and
excellent educational outcomes are a top priority for us. That’s why
our professors and lecturers teach you in small groups and are there
for you personally to answer your questions. The advantages of studying
in small groups:
•• The impact of education within small groups is much larger than in
anonymous groups in large lecture halls.
•• The professors and lecturers know you personally and can respond specifically to
your questions and suggestions.
•• You don’t just listen passively in seminars, you participate actively in discussions and learn different points of view while
also improving your discussion and rhetoric skills.
Personal challenge? Personal advice!
Whether it’s before, during or at the end of your studies: Our staff provides individual, professional advice on all your
questions about your studies and career. So, whether you are looking for advice on which degree programme is right for
you, where and how you can spend some time studying abroad, or what opportunities our Career Office offer: Just contact
our student advisory service.
Ideal infrastructure for an optimal learning experience
Students who want to focus diligently on their studies but also enjoy themselves shouldn’t have to spend their time in
crowded lecture halls or dusty libraries. Our locations offer you everything you need for your studies and your well-being:
modern seminar rooms, libraries, IT support, WIFI and, depending on the campus, various dining options. We also offer a
wide selection of associations and sports clubs so you can enjoy your free time as well as your studies together with your
fellow students.
Reasons to choose IUBH 1103 International
focus
International diversity
All courses at IUBH are taught in English; the contents are tailored to international At IUBH students
work environments, and students and professors from over 110 nations meet and from more than 110
interact on campus. countries meet with
their German copunterparts,
The IUBH International Office: Your personal point of contact who themselves are often off on
The International Office is the first point of contact for all matters related to our travels, collecting experiences in
international partner university network. We assist IUBH students with their options foreign countries.
and requirements for studies abroad and are also closely involved in supporting
and welcoming international and exchange students. Digby Burges from Australia shows a
few things dear to him while s tudying
We maintain and manage the existing partnerships with our colleagues at abroad.
our international partner universities and are the first contact for educational
institutions abroad wishing to cooperate with IUBH. 1. I have been learning German
intensively for one and a half years.
Incoming international students It’s all quite international here, but in
Every semester IUBH welcomes in Bad Honnef and Berlin groups of international a bakery or pharmacy, it is better to
students from our partner universities around the world – both for the duration of be able to express yourself not only
a full study programme and for exchange semesters. Their presence on campus and in English. Also, I would like to stay
their contribution to the academic and social life here are an invaluable part of the in Germany after I finish my degree:
international atmosphere and learning environment at IUBH. I could well imagine spending a few
years working in Berlin.
The International Office staff, together with a team of student volunteers, strives
to make their arrival and stay in Germany as easy and comfortable as possible. 2. Everyone asks me how I ended up
We organise welcome and information sessions to facilitate our new students’ being a Bayer Leverkusen supporter.
transition to another culture and system of studying. It’s quite simple: that is the Bundesliga
club closest to Bad Honnef – and I’m
not a fan of only ever supporting the
favourites!
3. The Germans make coffee
completely differently to us: They
don’t like it so hot. I learned this
when I started working at the cafe on
campus. And there’s something else I
got to know about that I had no idea
existed: raw minced pork sandwiches.
4. This is connected to something I like
very much about my degree studies:
12 Reasons to choose IUBH2
6
7
3
4
1 5
We often go and visit companies from It’s a typical Australian sandwich The crack in the display is from our
the industry. Since a study outing to spread, very salty. I simply can’t live trip to the Oktoberfest, I wasn’t paying
CargoLux, this model aeroplane has without it. attention for a moment.
been on my desk, reminding me of
what I learned there. 6. The boarding pass from one of my 7. I bought these lederhose for my
recent trips is still on my mobile. I’m Oktoberfest visit. You simply have to go
5. When friends come to visit me from always travelling around Germany with wearing traditional attire, it’s all part of
Australia, they always have to bring a friends – all over Europe, in fact. It’s the fun. And they were definitely worth
jar of Vegemite with them. all so close! In Australia it takes me buying: Next year there’ll be another
three hours just to get to the airport. Oktoberfest!
Reasons to choose IUBH 1304 Teaching with
real business value
Our corporate network Our professors and lecturers place great
importance on the close integration of
We work together with a network of over 3,500 companies, who support us theory and practice. After all, most of
in a variety of ways through grants, sponsorship, guest speakers, events, direct them have many years of professional
recruitment and more. The exchange between the two deepens and all sides profit and management experience on an
from the individual cooperation contract. The goal of these partnerships is to international level – and pass this
support interested students and graduates and to give them the best possible knowledge on, for example through:
chances and impressions.
1. Case studies, projects and internships
Enterprise is constantly expanding and is constantly looking for new 2. Field trips to renowned companies
team members in various countries. Everyone who joins our team
starts with our Management Trainee Programme. The purpose of the 3. Dialogue with recognised experts
programme is to get to know all facets of our business in order to take from the business community during
over a branch office after completing the programme, first as an assistant branch regular IUBH Business Talks. Here,
manager and then as branch manager. Accordingly, it is not only helpful if you top managers and experienced
are familiar with business administration from your study programme, but also a practitioners will speak on a topic
definite plus if you are familiar with customer service and sales. For us, the most of their choice. So far, IUBH has
important quality is that our employees have a passion for working with people welcomed big names such as Erich
and enjoy working with customers. In the application process we quickly see and Sixt (Sixt GmbH & Co Autovermietung
sense if a candidate has the necessary fire, and if they will be one, happy, and two, KG), Henry Hasselbarth (Emirates
successful. Airlines) and Jürgen Stackmann
(Skoda). Business Talks are a unique
We have been collaborating with IUBH for several years and have had positive opportunity for students of all
experience with graduates from the tourism and hotel management programme. disciplines to experience well-known
It is also worth taking a closer look at possible options with IUBH Dual Studies, managers up close.
because here we also want to find ways to expand our work together. Whenever
someone has a deeply rooted service mentality and enjoys working in a team and
with people, the basic qualification is already in place for us. We see
IUBH as a very valuable source of talent for our next generation
due to the practical relevance of their degree programmes
and how this characterises their students in terms of
their sense of commitment, sense of responsibility and
entrepreneurial spirit.”
Aline Mühe is Group HR Manager at Enterprise Rent-
A-Car. She is responsible for Talent Acquisition, Talent
Development and HR in North Rhine-Westphalia.
14 Reasons to choose IUBHGet to know our professors
The professors and faculty of IUBH stand behind the excellent education of our students. Get to know some of them:
Prof. Dr. Susanne Böhlich Prof. Dr.-Ing. Ulrich Desel Prof. Dr. Willy Legrand Prof. Dr. Cansu Oral
Study Programme Department Head Professor Professor
Manager Intern. Marketing Aviation Management Hospitality-, Tourism- and Marketing Management
Management, Business Event Management
Administration and Economics
Susanne Böhlich teaches Ulrich Desel is teaching courses Willy Legrand combines Following her studies with a
courses in HR Strategy, on Ground Handling, Network undergraduate studies in focus on marketing at Leibniz
Leadership, International Planning, Introduction into Geography and Hospitality Universität Hannover, Cansu
Organisational Behavior Aviation Management, several Management followed by an Oral received her doctorate
and Corporate Governance. Aviation Projects and Airlines MBA with a specialisation from the University of St.
Prior to teaching at the IUBH, Business Models. Beside his in Corporate Environmental Gallen. Before joining IUBH, she
Susanne Böhlich worked for lectureship Dr. Desel is engaged Management. Prof. Legrand gained teaching experience
many years in international in several consultancy projects obtained his PhD from at bachelor’s and master’s
management. She has been in Germany and Europe mainly Manchester Metropolitan level. In addition to her highly
Director HR Marketing at dealing with traffic forecast, University, UK. He worked in sound business management
Deutsche Post DHL. Before, market analyses, route the hospitality industry in education, she has extensive
she was a Partner at Inhouse planning, airline business Canada and Germany before practical experience in
Consulting, the worldwide planning and ground- accepting a position at the international marketing. During
internal top management handling in cooperation IUBH. He currently holds her practical work as a project
consultancy of Deutsche Post with different customers like lectures on sustainable manager at Bayer CropScience,
DHL. She was responsible for Dornier Consulting, Flughafen hospitality development she gained valuable experience
projects in Europe, USA and Graz, Airport Partners, and management, hospitality in the implementation of
Asia. Formerly, she broadened Nigerian Aircraft Handling facilities management and international marketing
her international exposure at Ltd. and others. From his marketing at undergraduate strategies. During her work as
Clearstream International in days with GlobeGround and and graduate levels in a Business Developer at Giggo
Luxembourg and at McKinsey consultancy services he still Germany but also as a Ltd. and Too Good To Go in
& Company. Susanne Böhlich has good relationships with visiting professor at reputable London she developed the
obtained her doctorate the Deutsche Lufthansa AG, universities in Singapore, India, marketing strategy for both
degree in economics from the several ground-handling Dubai, France, Peru and the companies and tested the use
University of Cologne. She has companies like GlobeGround United States. Willy regularly of social media channels.
received intensive training Berlin and Menzies Aviation participates in the Cornell
from University of Bonn Ltd., aviation business in the Center for Hospitality Do you want to learn more
and The Wharton School, gulf area as well as airports in Research Sustainability about your future professors?
Philadelphia. Europe. Roundtables. Visit us at www.iubh.de/en/team
Reasons to choose IUBH 1505
At IUBH we emphasise quality
Highest
quality
The quality of our programmes is important to us. That is why we have not only
introduced a number of internal quality assurance procedures, but also subject
ourselves to regular external accreditations and certifications.
CHE The CHE University Ranking is one of the best known rankings in
Germany. In regular intervals, the “Centre for Higher Education
UNIVERSITY and Development” (CHE) rates universities according to their
different specialisations. In the current CHE Ranking IUBH
RANKING achieved outstanding results:
•• Top score in the category “Overall Study Conditions”
•• Top score in the category “International Orientation”
•• Top score in the category “Practical Orientation”
•• In direct comparison to the CHE Ranking 2014: Better ratings
for “academic feasibility” and “support from professors”
GERMAN All current study programmes of IUBH are accredited and
bear the seal of the German Accreditation Council. Among
ACCREDITATION other things, accreditation certifies that the curricula meet
academic standards, that the programmes are structured in
COUNCIL such a way as to meet all formal requirements and that the
necessary resources are available in the form of qualified staff
and sufficient equipment. They facilitate the international
recognition of educational qualifications in all 48 states of the
Bologna region. Five of our degree programmes were awarded
the FIBAA premium seal. This award certifies the extraordinary
quality of these programmes. It also makes the IUBH one of the
leading universities in Germany with five or more premium seals.
The German Council of Science and Humanities
GERMAN COUNCIL (Wissenschaftsrat) provides advice to the German Government
OF SCIENCE on the structure and development of higher education and
research. The council has granted us institutional accreditation
AND HUMANITIES for 10 years, the longest possible period. This is the best
evaluation the council can award, and signifies that we provide
services in teaching and research that meet established
academic and scientific standards.
16 Reasons to choose IUBHTOP BUSINESS IUBH has been awarded the title “Top Business School” in the
Focus Money DEUTSCHLAND TEST of educational providers.
SCHOOL 2018 The award confirms the high level of student satisfaction
with our university’s services. A total of 116 providers from
eight categories were put to the test.
INNOVATION & EX- The annual Innovation & Excellence Award, presented by
Corporate LiveWire, recognises businesses and firms who are
CELLENCE AWARD setting industry trends with creative products and innovative
ideas. In 2017 to 2019, IUBH won this award. Former winners of
the award include Uber, Riot Games, Microsoft and Airbnb.
HOTEL SCHOOLS The “Hotel Schools of Distinction” is a global alliance of renowned
universities with specialisations in the field of hospitality
OF DISTINCTION management. It currently has ten membership institutions.
This includes the IUBH as a founding member. The IUBH is
the only Hotel School of Distinction in Germany.
IUBH is the only university in the world to offer online
SME examinations that can be taken anywhere, at any time, without
prior registration and with live supervision. For this innovation,
INITIATIVE the university was included in the top-best list of the IT-
Innovation Award for medium-sized German enterprises (SME).
Reasons to choose IUBH 17Your campus
BAD HONNEF
Your new home on the Rhine river art and culture metropoles Cologne and and modern architecture, IUBH offers
A picturesque town with a vibrant Bonn for their renowned museums, safe, comfortable and amenity-rich on-
student community, Bad Honnef is festivals and great nightlife – or just campus living options with cutting edge
located in one of the most beautiful shop ‚til you drop. As an IUBH student teaching and residential facilities:
regions of North Rhine-Westphalia. you enjoy free public transportation
It offers amazing scenic and cultural (included in your Campus Card Ticket at •• modern, well-equipped seminar rooms
diversity, including Grafenwerth Island, a cost of approx. €120). •• demonstration kitchen
the romantic Siebengebirge and •• wine lab
the legendary Drachenfels hill and Study on a campus with flair •• internet across the entire campus
Drachenburg Castle. At the foot of the Built on the historical site of St. Anno •• modern library
Drachenfels, historic vineyards offer the Park, Bad Honnef offers a traditional style •• on-campus food facilities
perfect spot to relax after a day‘s hiking university campus. Against a backdrop of •• modern furnished apartments, single
and mountain biking or visit the nearby lovingly renovated historical buildings and shared
Study programmes in Bad Honnef
Bachelor Master Preparatory Programmes
•• (Int.) Aviation Management (B.A.) Master’s and MBA programmes in •• Bachelor Pathway Programme
•• Int. Event Management (B.A.) •• Aviation •• Bachelor Pre-Studies
•• (Int.) Hospitality Management (B.A.) •• Big Data Management •• Pre-Master
•• Int. Management (B.A.) •• Engineering •• Path2Master
•• Int. Marketing Management (B.A.) •• Finance & Accounting
•• Health Care
•• Hospitality
•• Human Resources
•• International Management
•• International Business
•• IT Management
•• Marketing
•• Transport & Logistics
18 Your new home in....I think it’s great to study in Bad Honnef, because
I can be at the university in a few minutes and
meet my buddies any time of the day without
travelling long distances. The city may be small,
but there is always something to see: From the Martini market
to the city festival and the Holi Festival – there is something
for everyone. The island Grafenwerth is a great
possibility to enjoy the Rhine as well as the
sun and to drink a beer with the boys in the
beer garden. Bad Honnef has everything
you need, and if there’s something you
don’t have, you can quickly get to Bonn
or Cologne.”
Max Schneider
Student campus Bad Honnef
Contact
IUBH University of Applied Sciences • Muelheimer Straße 38 • 53604 Bad Honnef,
Germany • Tel +49 2224.8279.661 • admission@iubh.deCuisine on campus
Enjoy the options on campus in Bad Honnef – whether it‘s a latte macchiato or
croissant between seminars, or a nice culinary break. As an international university we
always offer vegetarian and Halal dishes, so everyone can enjoy our culinary delights.
Canteen
Our modern canteen offers you daily choices from a wide range of healthy and
delicious dishes. The lunch menu includes 15 different dishes – from vegetables
or pasta to crisp salads and delicious desserts.
Dallmayr Café & Bar
Our Dallmayr Café is all about lifestyle and relaxation. Study and work in a relaxed
atmosphere and enjoy a variety of coffees, tramezzini, stuffed focaccia and more.
Charly‘s Lounge
Our student bar Charly‘s Lounge is also a special attraction. Students do more than
just relax with a cup of coffee here: They also celebrate Oktoberfest and Halloween
as well as the „End of Semester Bash“ and privately organised parties. And if our
campus manager thinks the weather is good, we sometimes spontaneously grill
on the roof terrace...
Restaurant anno
Whether it‘s for a business lunch or fine dining, a company or family celebration –
anno combines international culinary experiences with friendly and professional
service. On summer days, you can fully enjoy outdoor gastronomy in the middle of
the St. Anno Park with its old trees – and leave everyday life behind.
Student residences in Bad Honnef
Our students live in six modern blocks of flats – directly on the Bad Honnef
campus or just two minutes away:
•• campus study – friends and fellow students in your immediate vicinity
•• the library is just round the corner
•• privacy within your own four walls, but with friends next door
•• right in the centre of all campus events
•• Bad Honnef‘s town centre is within two minutes walking distance
•• internet access within your own room or apartment, as well as cable or satellite TV
Societies, sports and more
IUBH in Bad Honnef offers a huge variety of clubs, sports teams and societies for
you to join – a great way to relax, learn something new and make new friends. The
following is just a small selection of what‘s available:
•• IUBH Rugby Team •• IUBH Running Club
•• IUBH Basketball Team •• IUBH Soccer Team
•• IUBH Dancing Club •• IUBH Tennis Team
•• IUBH Volleyball Team •• Grape(S)ociety
•• IUBH Handball Team •• IUBH LEO Club
•• IUBH Kickboxing Club •• Chef Society
•• SOAP Students On Air Project
20Student Services at IUBH
Incoming international students
IUBH’s International Office is the first on-campus contact for all non-German students
and provides a range of services to help international students adjust to living in
Germany and studying at IUBH. It forwards important information about the start of
the semester and key steps that need to be taken on arrival in Germany. It also co-
ordinates directly with other relevant IUBH departments providing student assistance,
such as the Student Office and the Accommodation Services. Staff at the International
Office are keenly aware of the challenges surrounding international student mobility,
potential visa-related hurdles and culture shock issues. Their aim is ensuring that all
international students feel welcome at IUBH from the very word go.
Language & intercultural communication Studying at IUBH has
English is our predominant medium of instruction with additional courses like been one of the best
“Academic Writing” and “Business English” designed to enrich your learning and experiences of both my
enhance language skills. To further underpin our international focus, students can academic and social
choose to incorporate further languages, depending on their study programme. life. The curriculum enables close
Our international students may also take German. So for three semesters, IUBH collaboration with faculty staff, most of
students can choose to learn a new language or improve existing language skills whom are also practitioners in renowned
within the framework of their study programme. international companies, thus offering
excellent insights into current business
Your career in focus practices, as well as access to recent
What makes people successful? What contributes to extraordinary careers? case studies. This close interaction and
Research has impressively shown, that a good and practically oriented education personal support combined with excellent
is the prerequisite for success. However, other factors also come into play before learning materials creates
a successful career can begin: after graduation it is not solely about having an intensive and
excellent knowledge, but also about presenting yourself as indispensable productive learning
for your future employer. IUBH career services help you to develop this environment.”
skill: we offer special workshops that give you an optimal preparation
for the current job market situation. In order to offset a shortage of Mahtab
skilled labour, German companies increasingly recruit highly qualified Yasdansharif
international employees – ideal circumstances for your career start. from Iran
Our workshops increase your chances by, for example, improving your Alumni at IUBH
interview and negotiation skills so that you can present yourself as the Bad Honnef
sought-after expert you already are.
Your new home in.... 21Your campus
BERLIN
Study in Europe’s most exciting city hop from some of the most important the campus. And if you decide to learn
Study at the very heart of Europe and landmarks of Berlin. Why not use outside the campus building, Berlin
experience Berlin’s rich and vibrant your study breaks for a quick walk to has an abundant offering of canteens,
lifestyle. This dynamic and future-oriented the architecturally unique museum cafeterias, student coffee bars and
city is set to become Europe’s leading start- island “Museumsinsel”, the historical libraries open to IUBH students. IUBH
up hub and is already a top location for “Nikolaiviertel”, or to “Alexanderplatz” campus provides the perfect environment
entrepreneurs. Host to people from more with its Shopping Malls and numerous for your learning experience:
than 186 countries, Berlin is a powerhouse bars and restaurants. You can also take
of networking and collaboration with a it easy and relax directly by the “Spree”, •• modern, well-equipped seminar
wealth of opportunities and resources just peacefully flowing right in front of the rooms & facilities
waiting to be tapped into. IUBH campus, or on “Fisher Island”. •• Wi-Fi available across the entire campus
Historic from the outside, utterly state- •• access to many libraries around the city
IUBH capital campus of-the-art from the inside: our Campus •• access to all dining facilities
Located directly in the centre of Berlin, on Rolandufer offers modern lecture provided by the Berlin Student
the IUBH Berlin Campus is just a short facilities and free Wi-Fi throughout Association (“Studentenwerk”)
Study programmes in Berlin
Bachelor Master Preparatory Programmes
•• International Management Master’s and MBA programmes in •• Bachelor Pathway Programme
•• Aviation •• Pre-Master
•• Big Data Management •• Path2Master
•• Finance & Accounting
•• Health Care
•• Hospitality
•• Human Resources
•• International Management
•• International Business
•• IT Management
•• Leadership & Management
•• Marketing
22 Your new home in....Living and studying in Berlin has completely
lacked any dullness. Although life is organized
and structured here, the culture of this cosmo-
politan capital shines through the daily grind
with non-stop fascinating and diverse happenings all around
the city. Moreover, IUBH graces its students with a welcom-
ing and international atmosphere, making it a tru-
ly exciting challenge to learn from experienced
professors. Berlin’s vibrancy reigns, and
together with IUBH satisfies any students’
curiosities.
Amy Anchipolovsky
Student campus Berlin
Contact
IUBH University of Applied Sciences • Rolandufer 13 • 10179 Berlin, Germany •
Tel +49 030.9653.5025 • admission-berlin@iubh.deBachelor’s, Master’s & MBA OUR STUDY PROGRAMMES
BACHELOR’S & PREPARATORY PROGRAMMES MASTER’S, MBA & PREPARATORY PROGRAMMES
26 International Management 38 Aviation
28 Aviation Management 42 Big Data Management
30 Hospitality Management 45 Engineering
32 International Event Management 48 Finance & Accounting
34 Marketing Management 52 Human Resources
36 Bachelor Preparatory Courses 55 Health Care
58 Hospitality
62 IT Management
66 Marketing
70 Transport & Logistics
74 Leadership & Management
76 Master of Business Administration
78 Master Preparatory CoursesBachelor (B.A.)
INTERNATIONAL
MANAGEMENT
Start your international career with our Bachelor in International Management.
Marketing, sales and public relations, accounting, finance and controlling or HR –
you can specialise and later work in these areas. We impart you with broad-based
knowledge for a career in a wide variety of sectors and roles:
•• You examine the principles and challenges of international marketing, human
resources and accounting.
•• You gain in-depth economic knowledge, including micro and macroeconomics,
statistics and accounting.
•• You work on additional qualifications, such as international project management
and change management.
Degree Campus
Bachelor of Arts (B.A.) Bad Honnef, Berlin
Majors
•• Data Analytics •• Digital Marketing
•• Human Ressource Management •• Accounting & Finance
Intake and duration
•• Intake Bad Honnef: March & September
•• Intake Berlin: April & October
•• Duration: 6 semester
Study abroad
•• 1 semester (optional, performance-related)
•• 1 semester internship (in Germany or abroad)
Questions? Please contact us:
Bad Honnef: +49 2224.8279.661 Berlin: +49 30.9653.5025
info@iubh.de www.iubh.de/en
26 Study programmes at IUBHMajors Curriculum (180 ECTS)
Accounting & Finance
This major is designed for students who want to work in the Semester
treasury or control position at an internationally operating
firm or who strive for a career as a Chief Financial Officer
(CFO). It provides knowledge and skills in the areas of
Business Statistics
Principles of Organisation and
1 5 ECTS
5 ECTS
management accounting, financial accounting and financial HR Management
management. Principles of Service Marketing and 5 ECTS
Management
Digital Marketing Financial Accounting 5 ECTS
To account for recent advancements in the area of marketing, Digital Future Commerce 5 ECTS
students will become acquainted with selected contemporary Compulsory Elective Module 5 ECTS
issues of marketing management in this course. Foreign Language I
Human Resource Management 2
This course is designed for students who want to work in Business Mathematics 5 ECTS
the HR department of an internationally operating firm. Management and Cost Accounting 5 ECTS
The module provides knowledge and skills in the areas of Digital Business Models 5 ECTS
compensation as well as training and development at an Organizational Behaviour & 5 ECTS
intermediate level. Intercultural Communication
Microeconomics 5 ECTS
Data Analytics Compulsory Elective Module 5 ECTS
This major is designed for students who wants to know Foreign Language II
everything about Internet of things as a driver for need of
Big Data technologies or relevant Business Intelligence data. 3
Upon successful completion of the module, students are Macroeconomics 5 ECTS
able to distinguish between data and information, and to Principles of Research and 5 ECTS
explain their meaning in terms of decision-making. Academic Writing
Compulsory Elective Module 5 ECTS
Foreign Language III
Financial Management 5 ECTS
Career prospects Management Accounting and Control 5 ECTS
Business and Marketing Research 5 ECTS
As an International Manager, you are the
navigator of the company in an increasingly 4
global world, and an important link for the Elective 15 ECTS
functional communication between business Advanced Research and 5 ECTS
and society. At the IUBH, we offer a tailor-made concept Academic Writing
which prepares you in the best possible way for the global SAP Training 5 ECTS
challenges which modern management brings with it. At this Career Development 5 ECTS
moment in time, where we have a chronic lack of managerial
staff, your career prospects are very 5
bright indeed.” Applied Industry Project 5 ECTS
Entrepreneurship and 5 ECTS
Prof. Dr. Michaela Seybold New Venture Management
Department Head of Design Thinking 5 ECTS
Business Administration Change Management 5 ECTS
and Economics Internship (optional abroad) 10 ECTS
6
Internship (optional abroad) 20 ECTS
Bachelor Thesis & Colloquium 10 ECTS
Study programmes at IUBH 27Bachelor (B.A.)
AVIATION
MANAGEMENT
Bringing customers and goods to their destination in the shortest, safest and most
convenient way. As a graduate of the Aviation Management programme, you work for
traditional airlines such as Lufthansa and Air France-KLM, for low-budget airlines
such as Eurowings, as well as for handling companies, aircraft manufacturers and
maintenance companies. Our innovative programme gives you everything you
need in the dynamic world of airport and airline business and qualifies you for
an international career. Our professors and lecturers attach great importance to
the close integration of theory and practice. Most of them have themselves gained
many years of specialist and management experience on an international level –
and would like to share it. They do this for example through case studies, projects
and field trips to renowned companies.
Degree Campus
Bachelor of Arts (B.A.) Bad Honnef
Electives
•• Airline Marketing •• Current Issues in Aviation
•• Airport Marketing •• Financial Management Airlines
•• Airport Sales & E-Commerce •• Financial Management Airports
•• Safety Management
Intake and duration
•• Intake: March & September
•• Aviation Management (180 ECTS): 6 semesters
•• International Aviation Management (210 ECTS): 7 semesters
Study abroad
•• Intern. Aviation Management (B.A.): 1 semester at one of our partner universities
28 Study programmes at IUBHElectives Curriculum (180 & 210 ECTS)
Airline Marketing Aviation Management Intern. Aviation Management
This elective allows students to apply (180 ECTS) 1 (210 ECTS)
marketing concepts to the airline industry. Quantitative Methods, part 1 Quantitative Methods, part 1
semester
Accounting, part 1 Accounting, part 1
Airport Marketing Aviation Policy, part 1 Aviation Policy, part 1
The course gives a special focus to Integrated Service Management Integrated Service Management
competitive analysis as well as market Aviation System Aviation System
segmentation.
2
Airline Sales and e-Commerce Quantitative Methods, part 2 Quantitative Methods, part 2
The elective focuses on airline sales Accounting, part 2 Accounting, part 2
& distribution and the impact of the Aviation Policy, part 2 Aviation Policy, part 2
changing means of IT-support on the Applied Academic Research I Applied Academic Research I
relevant players (Airlines, IT Service Airport Management Airport Management
providers, Intermediaries, Customers). Aviation Intellignce Aviation Intellignce
Cargo Management, part 1 Cargo Management, part 1
Safety Management & Human
Factors in Aviation Business 3
During this course we will take a closer look Cargo Management, part 2 Cargo Management, part 2
into regulatory requirements, industry best Business Communication Business Communication
practice and aircraft accident analysis. Financial Management Financial Management
Economics Economics
Current Issues in Aviation Airline Management Airline Management
Students will prepare research papers
to individual topics (issues) of their 4
choice and present their papers during Internship Internship
seminar sessions.
5
Financial Management Airlines or Legal Aspects of Business Legal Aspects of Business
Financial Management Airports Applied Academic Research II Applied Academic Research II
This courses aim at understanding Advanced Aviation Management Advanced Aviation Management
the financial manager’s role within an Aviation Capacity Management Aviation Capacity Management
airline/airport management team. Electives (choose 3 out of 5): Electives (choose 3 out of 5) (sem 5+6):
Airline Marketing • Airport Marketing • Airline Marketing • Airport Marketing •
Airline Sales and e-Commerce • Airline Sales and e-Commerce •
Career prospects Safety Management and Human Safety Management and Human
Factors in Aviation Busines • Factors in Aviation Busines •
Without aviation, our econ- Current Issues in Aviation Current Issues in Aviation
omy, international trade and
globalisation would all be 6
unable to function. What’s Special Aviation Topics Special Aviation Topics
more, all forecasts for the aviation indus- Aviation Accounting & Finance Aviation Accounting & Finance
try indicate that this will remain the case (choose 1 out of 2): (choose 1 out of 2):
in the decades to come. We prepare our Financial Management Airlines • Financial Management Airlines •
students for a career in this exciting in- Financial Management Airports Financial Management Airports
dustry by covering all areas of aviation: Controlling Airlines and Airports Controlling Airlines and Airports
from airlines to airports, air traffic control, Aviation Project III Aviation Project III
ground handling, marketing and Bachelor Thesis & Colloquium Bachelor Thesis & Colloquium
financing, to cargo, and so on.”
7
Prof. Dr.-Ing. Ulrich Desel Semester Abroad
Department Head of
Aviation Management
Study programmes at IUBH 29Bachelor (B.A.)
HOSPITALITY
MANAGEMENT
The focus of “hospitality” is always on the guest and the associated services. The
“hospitality industry” as an economic sector includes the classic hotels but also
adjacent industries such as cruise lines, real estate developers or online intermediaries
and service providers such as hospitality consulting or IT service providers. That means
hospitality management covers a very wide field with countless, often cross-industry
opportunities. We prepare you for this challenging environment in the Hospitality
Management programme with extensive knowledge – both from the hospitality industry as
well as from the general management. After graduation you will be in demand worldwide,
for example in the hotel industry, in holiday resorts and clubs, but also at congress and
trade fair organisers, management consultancies and specialised hotel service providers.
In our 210-ECTS-variant you spend your 5th and 6th semester at an international partner
university of the IUBH abroad. You have the opportunity to do an additional Bachelor
degree there so that you have a double Bachelor degree after graduation, which will give
you even more opportunities to start a successful international career.
Degree(s) Campus
Bachelor of Arts (B.A.) Bad Honnef
Majors
•• Destination Management •• Sustainable Tourism, Hospitality &
•• Human Resource Management Events
•• Integrated Hospitality Management •• Spa and Wellness Management
•• Marketing •• Sales & Distribution
Intake and duration
•• Intake: March & September
•• Hospitality Management (180 ECTS): 6 semesters
•• International Hospitality Management (210 ECTS): 7 semesters incl. dual degree
Study abroad
•• Hospitality Management (B.A.): 1 semester (optional, performance-related)
•• Intern. Hospitality Management (B.A.): 1 year at one of our partner universities
30 Study programmes at IUBHMajors Curriculum (180 & 210 ECTS)
Destination Management Hospitality Management International Hospitality
Students will learn to analyse the tourism (180 ECTS) 1 Management (210 ECTS)
status-quo of destinations and be able to Quantitative Methods, part 1 Quantitative Methods, part 1
semester
formulate tailor-made strategies that can Integrated Service Management Integrated Service Management
improve the measured situation. Accounting, part 1 Accounting, part 1
Applied Academic Research I Applied Academic Research I
Human Resource Management Foreign Language I Foreign Language I
The major provides skills in the areas of recruit- Practical Training, part 1 Practical Training, part 1
ment, hiring, training and development as well
as compensation at an intermediate level.
2
Quantitative Methods, part 2 Quantitative Methods, part 2
Integrated Hospitality Management Accounting, part 2 Accounting, part 2
This major ensures that students have the Practical Training, part 2 Practical Training, part 2
opportunity to explore and discuss cutting Room Division Management Room Division Management
edge topics shaping the hospitality industry Foreign Language II Foreign Language II
from food trends to general management. Business Communication Business Communication
Marketing 3
To account for recent advancements in the Kitchen & Restaurant Management Kitchen & Restaurant Management
area of marketing, students will become Economics Economics
acquainted with selected contemporary issues Financial Management Financial Management
of marketing management in this major. Organisation Organisation
Foreign Language III Foreign Language III
Sales & Distribution
Students will be enabled to analyse the 4
different distribution systems in travel and Internship Internship
tourism and to recognize and interpret
changes of distribution over the past years. 5
Business & Marketing Research You spend your 5th & 6th
Spa & Wellness Management Applied Academic Research II semester abroad at an
This major places emphasis on an Hospitality Sales and eCommerce international partner
understanding of the development, Major (choose 1 out of 6): university of IUBH:
management and marketing of health Integrated Hospitality Management • International Management +
and wellness hospitality and tourism. Sustainable Tourism, Hospitality Marketing
& Events • Spa and Wellness International Hospitality
Sustainable Tourism, Management • Sales & 3 Free Electives (offered by partner
Hospitality & Events Distribution • Marketing • university)
The major provides knowledge about the Human Resource Management
necessity to adopt a management approach including
balancing the needs of economic profit with 6 dual degree!
social equity, and environmental stewardship. Operations Analysis
Legal Aspects of Hospitality
Hotel Development and
Career prospects Facilities Management
Consumer Behaviour
Contrary to what you may assume, the Bachelor Thesis & Colloquium
hospitality industry comprises not only the
hotel industry, but also areas of consultancy,
7
hotel development and specialised Applied Academic Research II
hospitality services. Accordingly, our Operations Analysis
graduates have a very diverse array of career Legal Aspects in Hospitality
opportunities – from the hospitality sector Consumer Behaviour
as well as overarching management skills Bachelor Thesis & Colloquium
that will allow them to become leaders in
the sector and drive the necessary changes
Study programmes at IUBH 31
to face the future challenges in hospitality.You can also read
