2018-2023 BID LEAMINGTON - SECURING OUR TOWN'S FUTURE TOGETHER - BUSINESS PLAN
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BID LEAMINGTON
2018-2023
BUSINESS PLAN
A PROPOSAL FOR THE RENEWAL
OF THE LEAMINGTON BUSINESS
IMPROVEMENT DISTRICT
SECURING OUR TOWN'S
FUTURE TOGETHER
“the happiest
place to live
in the UK”
RIGHTMOVE SURVEY 2017
CONTENTS PAGES
TACKLING LOCAL CHALLENGES 3
A PROFILE ON BIDS 4-5
BID LEAMINGTON – YOUR BID 6-7
10 YEARS OF ACHIEVEMENTS 8-9
HOW BID BENEFITS YOUR BUSINESS 10-11
CAPTURING YOUR VIEWS 12
YOUR PRIORITIES 13
OUR VISION & AMBITION 14-15
PRIORITIES & PROJECT AREAS
- Marketing, Promotions & Events 16-19
- Enhancing the Experience 20-21
- Supporting Business 22-23
- Influencing & Inspiring 24-25
THE BID AREA 26
THE BID BALLOT 27
THE BID LEVY 28-29
GOVERNANCE 30-31
FINANCES 32-33
THE BALLOT – NEXT STEPS 34
CONTACTS & MORE INFO 34
© BID Leamington 2018.
All content correct at time of going to print.
2
TACKLING LOCAL CHALLENGES
10 YEARS OF FOCUSED
INVESTMENT THERE ARE BIG
BID Leamington was established in 2008 with a
vision to make the ‘crown in Royal Leamington CHALLENGES &
Spa sparkle’, by promoting and supporting local
businesses and raising the town’s profile nationally. OPPORTUNITIES
In this time, through BID Leamington businesses
have invested in continual promotion, services and
management in the town centre to ensure its prosperity.
AHEAD...
In the last five years, this equated to an investment of
£1.5 million and in this time, BID Leamington generated a The next 5 years is going to be crucial. There is
further £480,000 (32%) of additional income which was a significant programme of development on the
invested back into the town. horizon, which includes the development of the Covent
Garden Car Park (31% of the town’s total parking
The BID is recognised as a leader and influencer and
capacity) and the regeneration of the Creative Quarter.
is respected at a local, regional and central government
level. Having won many accolades over the years, the There will also be exciting opportunities to embrace:
commitment to best practice, collaboration, innovation the Commonwealth Games 2022 (Leamington will be
and transparency is also recognised far beyond the the bowls venue), Coventry City of Culture 2021 and
town centre. the new Kenilworth-Leamington train link. These will
all impact the town centre, therefore focused delivery,
BID Leamington has also been successful in helping to
representation and support is essential.
ensure Royal Leamington Spa gets the recognition it
deserves. A number of ‘national firsts’, as well as regular This Business Plan sets out our priorities and
national advertising campaigns have extended the strategies to manage and promote both the day-time
reach of the town. It is regularly heralded as one of the and evening economy and ensure that retail and
most desirable places to live in the UK and, in 2017, commercial considerations are given the attention
it was recognised in the national press as ‘the happiest they deserve.
place to live in the UK’. There is still much to do and equally a lot to lose,
These accolades are a nod towards the spirit of as we seek to influence the agenda and maximise
community collaboration and enterprise that BID opportunity for business. Therefore we are asking for
Leamington has fostered, which helps to make the town your support to ensure that our town centre remains a
a desirable place to live and visit. Though there are competitive, vibrant and well-managed destination
always local challenges, there can be no denying the link in the future.
between towns that have a thriving town centre and a Stephanie Kerr
healthy local community and economy. Executive Director
3
A PROFILE ON BIDS
BIDs deliver
above &
beyond local
authority's
services
THE WIDER CONTEXT
A Business Improvement District (BID) is a
business-led and controlled partnership in a
given area such as a town centre.
It delivers an agreed set of services and projects, to
enhance the commercial wellbeing of the area, which
There are now over 280 BIDS in the
are beyond the statutory responsibilities of the local
authority and other public agencies. UK and locally, there are also BIDs in
Stratford, Rugby, Coventry City and
These are agreed, and formally voted for, by all
businesses. A BID typically lasts for five years and, most recently, Banbury.
after this time, has to return to its electorate to be Established Nearby BIDs
renewed by ballot. BIDs are regulated by legislation Stratford-Upon-Avon
contained in the Local Government Act 2003 Coventry City Centre
and the Business Improvement District (England) Rugby
Regulations 2004. Solihull
There are now over 280 BIDs established in the UK, Worcester
representing over 100,000 businesses and, locally, Banbury
there are also BIDs in Stratford, Rugby, Banbury and
Coventry City Centre. BIDs in Birmingham
4 in the Central Area
BIDs have become a fundamental part of the
Acocks Green Village
wider place-making landscape. Collectively they
are working to represent business interests locally Sutton Coldfield West Midlands
Erdington
and nationally and are now regarded as a powerful
Kings Heath
influencer of change, also bringing in substantial
Northfield
additional income.
In local areas, BIDs are now leaders in delivering Worcestershire
positive change: innovating, developing partnerships,
attracting investment and meeting local challenges BID Leamington Warwickshire
with a highly focused and committed delivery body.
Through BIDs, towns and high streets are raising
their game and data suggests that areas with BIDs
are out-performing those areas without them.
4
BUSINESS PLAN 2018-2023
THE BID IN LEAMINGTON
Local businesses voted to establish BID
Leamington in March 2008 for a five-year term. In
£90,000 +
BID Leamington generated at least
March 2013 businesses voted to renew the BID in
this area for a further five years. £90,000 additional income each year
(over the last 5 years) to supplement
BID Leamington is a non-profit organisation
representing around 400 businesses in the town the annual BID Levy.
centre. Its duty is to promote, enhance and support That’s 32% additional revenue
Royal Leamington Spa and influence the local agenda
to ensure that the town remains attractive to visitors,
customers and investors alike.
BID activities are set out in the Business Plan and are
guided by the BID Board of Directors which is made
up of local business owners and managers.
The implications of this are that all retail businesses
and properties within the BID boundary that have
a rateable value (RV) of £15,000 and above (as
to compete with
defined by the 2017 NNDR listing on the 1st July
each year) pay a levy equivalent to 1.6% of the RV of neighbouring
destinations,
their property. This is collected annually by Warwick
District Council on behalf of BID Leamington Ltd in
July each year.
Businesses that have a RV less than £15,000
and are located within the Local Plan town centre
leamington
boundary can join the BID scheme as a voluntary
member. The levy is calculated the same way with a needs its bid
minimum contribution of £100 per year. There is also SARAH JONES,
a ‘supporters and sponsors’ scheme to attract further ROYAL PRIORS SHOPPING CENTRE MANAGER
support from the wider business community.
5
BID LEAMINGTON – YOUR BID
MEET THE TEAM
A professional and passionate
team are responsible for the day
to day management and delivery
of BID activities. This includes two
full-time posts as well as other
part-time posts recruited on a
project specific basis. STEPHANIE KERR ALISON SHAW
BID Leamington has won multiple
EXECUTIVE DIRECTOR BID PROJECTS MANAGER
industry awards and generates “It is my pleasure to present the “The BID industry has matured
around £90,000 of additional BID Leamington Business Plan significantly. In 2014, I attained the
2018-2023, which is informed by Certificate in BID Management,
income each year to supplement
extensive business consultation bringing together research, best
the annual BID Levy.
and market research. Though we practice and management skills.
have achieved a great deal and This, combined with 8 years’
“the VALUE built a strong foundation, given
the opportunities and challenges
practical experience, means that
your BID team is well-placed
OF our
ahead, I am certain that your BID to deliver robust and innovative
is needed more than ever.” solutions.”
BID TEAM SUPPORT STAFF & INTERNS
BID Leamington recruits part-time staff on a project basis. We
IS MORE anticipate recruiting a part-time Digital & Business Support Ambassador
to offer 1:1 digital training and promotion. We also work with interns
IMPORTANT from Warwickshire College.
THAN EVER” THE BID BOARD OF DIRECTORS
BID Board Directors are voluntary and play a fundamental part in shaping
COLIN SCAMP
and monitoring both the activities of the BID and the future of the town
PETER STEPHAN JEWELLERS
centre. Up to 15 members represent different sectors and bring a
personal and abiding passion for serving the town and its businesses.
400
BID MEMBERS
SERVED BY
2 FULL TIME
BID STAFF
Sarah Horne (Chair)
Sarah Horne Flowers
Colin Scamp Russell Allen
Peter Stephan Jewellers Aubrey Allen
Gary Newman Sarah Jones
Santander Royal Priors Shopping Centre
Gurdip Chatha Stephanie Lodge
Esqué Beauty Holland & Barrett
Mark Lougheed Sue Warburton
McDonald’s Belvoir
Matt Crooks Cllr Sarah Boad
Neal’s Yard WCC Council
Matt Crowther Cllr Hayley Grainger
The Royal Pug / Procaffeinate WDC Council
6
BUSINESS PLAN 2018-2023
OUR COMMITMENTS AWARDS & ACCOLADES
In delivering its services, BID Leamington will:
BITC HEALTHY BB PROUD PROJECT
µ Serve businesses in a professional, HIGH STREET WINNER
approachable and transparent way. 2016-17 2014
µ Be innovative and make knowledgeable,
informed decisions.
REVO PURPLE BB PROUD PROJECT
µ Be responsive and monitor the effectiveness APPLE SHORTLIST RUNNER-UP
of all projects. 2016 2013
µ Support businesses and help them adapt to the
changing retail environment.
BB PROUD PROJECT BB PROUD PROJECT
µ Involve businesses in voting for the BID and RUNNER-UP WINNER
overseeing its operation. 2015 2012
µ Act as an advocate on important issues facing
the town and its members.
PROFESSIONAL BODIES
The BID Foundation: Institute of Place Management: CWLEP: ATCM:
Founding Member & Member SME Group Member Purple Flag
Council Representative
7
10 YEARS OF ACHIEVEMENTS
OUR HIGHLIGHTS
Over the last 10 years, BID
Leamington has set itself apart
as one of the most creative and
innovative small BIDs in the UK,
winning numerous national awards
and making headlines regularly. All
of this is designed to attract footfall
and to enhance the experience NATIONALLY RECOGNISED & AWARD-WINNING
in the town centre. Here are a
few highlights from a decade of FESTIVALS MAKING PUTTING LEAMINGTON ON
achievements... NATIONAL HEADLINES THE NATIONAL STAGE
Leamington Food & Drink Festival: A Community Funded Garden at the
Runner up British BIDs Proud RHS Chelsea Flower Show 2014:
“Making Project Award 2016
µ Annual advertising in London
Silver medal. £100,000 raised in
cash & in-kind. Over £150,000 in PR
the Crown Marylebone, putting Leamington
Spa on the national map
generated in the national press.
Winner of the British BIDs
in Royal Proud Project Award 2014.
Leamington
Spa Sparkle”
IN MEMORY OF GERRY MCMANUS
BID BOARD DIRECTOR 2008-2017
30,000 visits per
month to
www.royal-leamington-spa.co.uk
20,000+
followers on Social Media
ENHANCING
A beautiful, welcoming & safe town centre
PARTNERSHIP WORKING DELIVERING
FOR MUTUAL GAIN ATTRACTIVE STREETS
µ Ongoing work with Helping µ A total of 1,250 floral baskets
Hands, Salvation Army, Police have been provided in the
and the Retail Crime Partnership summertime over the last 5 years.
to address begging, busking, theft µ BID has invested £100,000 in the
and other anti-social behaviours. town’s beautiful Christmas Lights
µ We led the creation of the ‘Think over five years and secured a
Before You Give Scheme’ & further £200,000 from partners to
Support the Homeless Sleepout deliver the scheme.
& Shelter. We also support the
“Leamington in Bloom Wins Gold!”
‘Retail Radio’ scheme.
8
BUSINESS PLAN 2018-2023
PROMOTING
A better promoted town centre
PUNCHING ABOVE OUR AWARD-WINNING CREATIVE HARD HITTING PR
WEIGHT ONLINE PROMOTIONS CAMPAIGNS
µ www.royal-leamington-spa.co.uk Leamington Spa Golden Ticket: Leamington Parking Angels
attracts 30,000 visits per month. engages around 80 businesses µ Winged angels took to the streets
µ The ‘Taste Leamington’ brand and attracts 4,000-6,000 entries. to save shoppers from fines and
and website launched in 2016, Winner of the British BIDs enhance the experience.
servicing the leisure sector. Proud Project Award 2012.
µ Over £590,000 of PR generated.
µ Leamington Pumpkin Path:
µ Over 20,000 followers across µ BBC News - over 55,000 views on
30 businesses & 132 entries
10 social media platforms. Facebook, 36 National Websites,
from families.
µ Ranked within the top 2% of BBC Radio 6 featured Leamington
towns and cities using social INNOVATIVE & MAGICAL Angels as the ‘Theme of the Day’.
media to boost business in 2017. CHRISTMAS CAMPAIGNS µ “I got saved by an Angel”
‘Have a Magical Christmas’ featuring (Visitor's email, Christmas 2016)
the interactive Augmented Reality
erfect FOSTERING LOYALTY &
ast ...find the p
place to din
e!
Window, delivered in partnership with
the Royal Priors Shopping Centre. SUPPORTING CREATIVE
COMMUNITY EVENTS
Shortlisted for the REVO Purple
Apple Marketing Awards 2016 Leamington Lantern Parade:
Runner-up British BIDs Proud
Project Award 2013.
µ Directly supporting events which
GOLDEN TICKET attract thousands of visitors annually
Grand Prize: £450 worth of Jewellery
from Peter Stephan Jewellers e.g. Myton Hospice Santa Dash,
...PLUS 12 fantastic prize packages all donated by town centre businesses.
Collect your Golden Tickets when you shop in Royal Leamington Spa for your chance to win!
Pick up your Golden Tickets in participating stores from 19th November until 20thDecember 2017.
Leamington Carnival, Peace Festival
To enter, please see overleaf. For full details, please see www.royal-leamington-spa.co.uk
J000174 Golden Ticket 2017 v2.indd 1 10/11/2017 14:41
and Art in the Park.
SUPPORTING & INFLUENCING
An engaged & supported business community
A COLLECTIVE VOICE SUPPORTING LEVERING IN
FOR BUSINESSES INDIVIDUAL BUSINESSES ADDITIONAL FUNDING
µ Represented the town centre on µ Supported businesses on issues Each year, we generate around
more than 15 planning applications including planning, enforcement, £90,000 of additional revenue which
and supported many businesses. power failures, business rates, rent goes into town centre projects
µ Acted on Town Centre Development negotiations, business strategy &
µ Secured £25,000 to deliver
Proposals and campaigned for HR, marketing, recruitment, office
WiFi in the town centre.
parking Improvements. space and more.
µ On the steering group of the
µ Secured commitment to a parking µ Provided bespoke training for
£1 million Heritage Lottery
displacement plan in the S106 of the approx. 100 businesses per yr
Funded Pump Rooms Gardens
Covent Garden development. including: Social Media, Trip
Regeneration Project.
Advisor and Counter Terrorism.
9
HOW BID BENEFITS YOUR BUSINESS
AVERAGE FOOTFALL
14,791 5,000+
social media
10%
unique page views of online posts in 2017 with
business profiles on RLS &
Taste Leam websites 5.3m views
DURING EVENTS
400 + BID Businesses
Unique business profile on
the RLS website valued at:
30,000
www.royal-leamington-spa.co.uk
visits per
month to
£300/yr +
directly involved
in promotions
each year
25,000 20,000 £200-£500
+
visitors to FREE Food Festival stall worth:
the Food
Festival
followers on Social Media
£140pa Floral hanging Launched ‘Think Before
baskets Campaigned
|
per business
invested in £80 each to keep You Give’ to tackle
Christmas
decorations
CCTV Local begging in the town
1250 baskets over 5yrs
£40,000
£25,000
Supported
the Retail secured for
Radio mapping &
secured for Town WiFi Scheme signage
20+ 20
50+ new businesses
supplied with
business
training events
business launch delivered
20
businesses provided with 1:1
digital training in 2017 packs each year
20+ businesses
6
VOIDS
Less than 5%
Out-of-town vacant units
development per year supported Consistently less
than the National
with planning, & Regional average
applications
enforcement, rates
opposed
& licencing £40,000
additional income p/a
generated from sponsors
to reinvest in the town!
10GETTING MORE VALUE BUSINESS PLAN 2018-2023
GETTING INVOLVED IS YOUR WEB PROFILE UP DO YOU HAVE ANY OFFERS
Businesses that get involved with TO DATE? OR STUDENT DEALS?
BID and its offer are likely to get far Our websites get over 345,000 unique There is an ‘offers’ and ‘student life’
more out of it. With this in mind, it's users per/yr and help your profile section on the website. We print
worth checking that you are making appear higher in search engines. Top 20,000 copies of our Little Book of
the most of your membership. profiles get 3000-4000 views per/yr. Offers per/yr.
MANY BUSINESSES SEND HAVE YOU BOOKED YOUR
US CONTENT TO POST FREE STALL AT THE FOOD &
– DO YOU? DRINK FESTIVAL?
BID delivers In 2017 our posts had 5.3 million The Food Festival attracts 25,000
tremendous views. Many national retailers now visitors. We also have a ‘Love Leam’
value, far email us content from Head Office
marketing teams too.
section for non-food businesses.
ARE YOU INVOLVED IN OUR
more than HOW IS THE ‘DIGITAL PROMOTIONS?
HEALTH’ OF YOUR
I could get BUSINESS?
Our trails, events and competitions run
around the year e.g. Easter, LoveLeam
with the same We offer digital health checks and month, Halloween.
training. Join the community using
investment #LoveLeam #TasteLeam!
AND THERE IS MORE…
SO JUST DROP US A LINE:
on my own ARE YOU IN OUR info@bidleamington.com
GOODIE BAGS?
MATT CROOKS,
NEAL’S YARD REMEDIES We distribute 1200 bags per/yr filled
with your promotional literature.
11CAPTURING YOUR VIEWS
CONSULTATION SUMMARY
To monitor our performance, capture insights and direct resources for the future, BID Leamington is in continuous
dialogue with local businesses and the town’s customers using a range of methods. The ambitious and focused
plans set out within this Business Plan reflect this research and feedback.
BID Renewal Survey: June 2017 Final Consultation & Voter Confirmation: Oct 2017
All businesses were posted, hand delivered and emailed All businesses received a ‘final consultation and emerging
our detailed annual survey. It was also highlighted in the themes’ document to comment on, as well as an
June 2017 BID News. individual voter registration form.
ONGOING MARKET INTELLIGENCE GATHERING & EVALUATING
Market Intelligence & Research Town Centre Health Checks Ongoing Project Reviews
Engagement with bodies such as Regular monthly monitoring of & Feedback
the Institute of Place Management, parking, footfall, vacancy rates We work very closely with businesses
REVO, BRC, ATCM, Centre for Cities as well as dialogue with business to deliver our events and promotions
and others. Also via local partner owners to understand spend and and always review the impact and
organisations including the Chamber trends. seek feedback.
of Trade, Chamber of Commerce,
FSB, Warwick University Business
School updates, the LEP SME
Group and others.
ONGOING ENGAGEMENT & REPORTING
E-communications Quarterly Open Business Meetings Annual Reports
Our regular e-newsletter includes We host quarterly open meetings in Posted out annually with the BID Levy
details of what is coming up and local businesses to update businesses invoice, the report reviews all our
how to get involved as well as a and get feedback. activities over the past year including
summary of recent activity, business spending.
BID Leamington Website
to business offers and a business
The dedicated BID Leamington Workshops, Training & Events
toolbox.
website holds information, news, We offer training, workshops and
Newsletters reports, events, offers and business networking events. Past topics
A 4-page newsletter is delivered to all tools. include Social Media, Trip Advisor
businesses at least 3 times per year. and Counter Terrorism.
Social Media Platforms
One-to-One Business Meetings We have a dedicated BID Leamington Business Networks & Forums
Business meetings occur daily and we Facebook page and a ‘closed We support wider networks such as
have an ‘open door policy’. The BID Facebook group’. We also interact on the Chamber of Trade, the Business
team also visit businesses on a regular Twitter. Forum, Leamington Hour and others.
basis. These give us further opportunity to
inform and engage.
4
12YOUR PRIORITIES BUSINESS PLAN 2018-2023
WHAT YOU TOLD US
DID OUR ACTIVITIES BENEFIT THE TOWN? CHANGES & CHALLENGES
Websites & Digital / Social Media Consultation with businesses across all sectors and analysis
97%
of the wider retail landscape highlighted a range of local
Marketing & Promotions issues as well as complex challenges that many UK towns
95% also face. Below are some key issues that we will address
across the four project areas in this Business Plan.
Food & Drink Festival 92%
Other Events e.g.Art in the Park, Santa Dash
1Attracting
CUSTOMERS & 'THE EXPERIENCE’
86% footfall, spend and return visits is critical, as is offering
customers a high-quality experience. Customers increasingly
Christmas Lights 93% want things ‘now’ and have a greater expectation of ‘convenience’
especially in parking, payments, product availability, choice and
Hanging Baskets 83% brand selection. Public realm issues such as begging, busking and
crime also need to be actively managed.
Maps, Guides & Signage 83% 2 CAR PARKING & FUTURE DEVELOPMENTS
Over 200 businesses cited car parking as their primary concern.
Supporting Local Businesses
91% The planned closure and redevelopment of the Covent Garden
Car Park (500 spaces / 31% of the towns supply) needs careful
Partnerships & Town Health Checks
78% management. The proposed start date is early 2019 and it will take
two years. Other proposed development includes the Old Town
Representing Businesses [e.g. planning]
86% Creative Quarter and more out-of-town retail.
Town Hosts [at key times]
73%
3CostsCOMPETITION & RISING COSTS
are rising (wages, pensions, rates, rent, purchasing,
WHAT BENEFITS YOUR BUSINESS? recruitment) and businesses face competition from out of town
destinations, neighbouring regions, online retailing and from within
Website the sector. A mix of advice, support, representation and collective
95% purchasing e.g. waste services, will be essential going forwards.
Digital marketing / social media 92%
4 COMPOSITION - THE RETAIL MIX &
SUPPORTING INDEPENDENT BUSINESSES
Bespoke & loyalty promotions 86% The retail mix in the town has changed. It is now a ‘shopping and
leisure’ destination with many café’s, restaurants, bars and salons.
Planning, Enforcement, Begging, Crime 93% Active management is needed to ensure the right balance of
uses, to manage vacant units, change of use and to support our
Campaigning & Lobbying 83% important independent retail sector.
Training - Social Media 83%
5Businesses
COMPLEX & CONTINUAL CHANGE
face a changing social, technological, political and
WHAT WOULD YOU LIKE MORE OF? economic environment. The population is ageing and people live
further from work so accessibility (transport and parking as well
More Events 94% as access to buildings / listed buildings) is important. There is
pressure from change of use in towns (commercial to residential),
Project to give national exposure changes to vehicle use and type, the loss of banks and banking
82% services, the continued reduction of public sector budgets and
services, and policy changes like GDPR. An informed 'team'
‘Business Sector Specific’ Events 74% approach is required to help businesses navigate and adapt.
More for the Evening Economy 56%
12 13
5OUR VISION & AMBITION
A SPA TOWN WITH A DIFFERENCE
Royal Leamington Spa is a beautiful,
distinct and vibrant town that does
things differently to achieve unique
results. It matters 'how' things are THE COMPETITION
done and at the heart of this are the
ideas of ‘community’, ‘creativity' and
‘wellbeing’.
IS GETTING
Tapping into this DNA, BID Leamington
has set itself apart, delivering distinctive
STRONGER SO
events, activities and building
partnerships that have helped the town STANDINg STILL IS
NOT AN OPTION
and its businesses to prosper.
We have achieved a great deal but
cannot stand still as the town is changing. GURDIP CHATHA,
Therefore, we will build on this strong ESQUÉ
foundation as we move forward.
14BUSINESS PLAN 2018-2023
BID'S AMBITION & PROJECT AREAS
All this points to a need for the activities set out in
this Business Plan. These are grouped under four MARKETING, PROMOTIONS, EVENTS
project areas and explained in more detailed in the A premier regency shopping & leisure destination
following pages.
Across our four project areas we will:
µ Inspire, deliver and support ambitious ideas
ENHANCING THE EXPERIENCE
A beautiful, welcoming & managed town centre
and high quality projects
µ Work with our partners to amplify our impact
µ Ensure business interests stay at the heart of SUPPORTING BUSINESS
conversation An engaged & supported business community
Building on our very strong track record we know
the future is exciting if we work together to shape
it, but equally there is a lot to lose if the focused INFLUENCING & INSPIRING
investment, management and stewardship that the A thriving centre of commerce & creativity
BID provides is lost.
15MARKETING, PROMOTIONS & EVENTS
A premier regency shopping & leisure destination
With many choices available, By focusing on different
focused investment is needed
to attract customers, offer an
sectors and areas of the town,
and by using a range of digital
WITHOUT
enhanced experience and build
loyalty.
and print media, together with
events and festivals, we will
BID, WE WILL
It is also important to ensure
town centre businesses are
ensure the town centre and its
businesses thrive.
LOSE ALL
well placed to compete with the
growth in on-line, out of town
£800K OF
shopping and neighbouring retail
destinations.
OUR TOWN’S
We will harness the strength of MARKETING
the Royal Leamington Spa brand
to position and showcase the ACTIVITY
best of what the town and its RUSSELL ALLEN, AUBREY ALLEN
businesses have to offer.
16BUSINESS PLAN 2018-2023
THE ‘ROYAL LEAMINGTON POWERFUL MARKETING TO DIGITAL & SOCIAL MEDIA
SPA’ BRAND ATTRACT CUSTOMERS COMMUNICATION
What We’ve Achieved What We’ve Achieved What We’ve Achieved
We have the customer and industry Using a wide range of digital, print, We manage 7 websites and 10
knowledge, built the relationships billboard, train line and on-air media, social media platforms. The town
and created a recognised and our strategic marketing and PR is now ranked within the top 2% of
powerful brand for Royal Leamington campaigns are seen and heard in destinations using social media to
Spa as well as a number of sub- local, regional and national locations. boost business and, in 2017, was
brands focusing on key sectors. This includes a regular feature in ranked within the top 30 of the digital
Using authentic photography London Marylebone. We also focus high street influence index.
and messaging, we use this to on our neighbouring towns, including
The Royal-Leamington-Spa website
communicate the town’s unique Stratford Upon Avon and Warwick,
attracts 30,000 visits per month
offering across multiple platforms which attracts millions of visitors;
and points to the very popular
that reach millions of people every Kenilworth, which will soon offer a rail
TasteLeamington.com website.
year. In 2014 we used our influence link into Leamington; and Coventry
and professionalism to take the town whose residents make up 35% of On social media, we post on behalf
to the RHS Chelsea Flower Show Leamington’s visitor profile and will of businesses around eight times per
with an entirely community funded be the UK City of Culture in 2021. day, and engagement has grown by
garden. Making national headlines, over 50% year on year. We now have a
What's Next
the garden is now back in the town. combined following of over 20,000 (likes
More powerful marketing to attract
or followers) and our activity reaches
What's Next visitors is planned and we will
over 1 million people each year.
With energy and passion we will leverage opportunities to work our
deliver strategic, creative and neighbours more. We want a more What's Next
inspiring advertising campaigns, joined up ‘tourist offer’ ensuring We will further develop the town’s
to raise awareness of the offer visitors can enjoy Warwickshire’s digital presence and extend the
and attract customers and longer- ‘Golden Triangle’ of Castles, reach of local businesses. We will
term loyalty. We will highlight Shakespeare and Regency Spa be engaging a part time ‘digital
the unique selling points of your heritage. We will work alongside ambassador’ to help manage how
unique products, our independent creative businesses to support the we deliver up-to-date postings on
businesses, the exceptional service Coventry 2021 agenda to yield behalf of businesses, and extend our
and the diverse day and night opportunities to showcase the direct engagement with the Head
time, retail and leisure offer. We will town and attract visitors. We will Office marketing teams of the national
also create new opportunities to also ensure Leamington is well retailers.
showcase Royal Leamington Spa on placed to capitalise on the 2022 We also wish to collaborate more
the national stage! Commonwealth Games as one of with local technology companies and
the host venues (Bowling). explore areas of innovation.
17MARKETING, PROMOTIONS & EVENTS
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EVENTS & FESTIVALS PROMOTING OUR RETAIL OUR LEISURE &
What We’ve Achieved SECTORS & STREETS EVENING ECONOMY
Our events and festivals are What We’ve Achieved What We’ve Achieved
hugely popular and are critical We have the expertise, tools and Our leisure and evening economy
to the success of the town. The photography to powerfully promote has grown considerably and there
Leamington Food Festival is the the town and its offer to relevant is now over 100 restaurants, bars
biggest event in the town attracting customers. Examples include and cafes offering a wide range of
25,000-35,000 visitors annually. At our sector specific websites, eating, drinking and entertainment
least 50 BID member businesses advertising and mini-guides which experiences. In anticipation we
have pitches / stalls and many highlight individual businesses. launched the ‘Taste Leamington’
more are involved. Other events, Independent businesses, weddings, brand (website with dedicated
such as the Lantern Parade foster seasonal events (Small Business business listing, events, blogs, vlogs
community pride and loyalty. We Saturday) and specific streets and offers as well as advertising
directly support a number of other (Regent, Warwick & Park St) have & social media) as well as other
major events and promote many been featured in promotions and dedicated ‘Eat & Drink’ & ‘Late
more resulting in regular uplift in our seasonal ‘trails’ and 'roaming Night Leam’ literature. The Food &
town centre footfall. events' such as the ‘Pumpkin Path’ Drink Festival and fringe events also
What's Next and 'Fashion on the Move' have support this.
More high quality events in-house encouraged visitors around town or
Over 30,000 Eat & Drink & ‘Late
and with partners will be delivered to specific shops.
Night Leam’ mini guides have been
alongside active support to ensure What's Next printed and distributed by stores,
our members can make the most We will drive more footfall around hotels, universities, taxi drivers and
of these audiences. We also wish the different retail streets and focus information points in five years.
to work with businesses to deliver more on specific sectors and tailored
What's Next
new ‘sector focused’ events such experiences like shopping, fashion,
This growth brings challenges
as ‘fashion’ and ‘health, beauty & weddings, health & beauty, food
including increased competition
wellbeing’ as well as events which & drink, home & services and the
and changes to visitor patterns.
are focused in the heart of the town evening economy. We will highlight
This calls for dedicated marketing
centre and on side streets. these sectors and areas of the town
and management to firmly establish
within our promotional material and
Leamington as a quality leisure
use a mixture of events, technology,
destination. This includes tailored
incentives and mapping to direct
information to showcase businesses
customers, ensuring they find your
and their events and enhance
business wherever you are.
access (parking, trains & taxi) and
safety. We will also support existing
‘quality benchmarks’ such as Purple
Flag and the Retail Radio scheme.
18SUMMARY
LOTS DONE
µ A vibrant, recognised and
managed town brand
µ We manage 7 websites and 10
social media platforms attracting
millions of views per year
µ Professional promotion of the town
centre and your business
µ Nationally recognized events and
festivals attracting thousands of
visitors per year and showcasing
the town centre
CREATIVE MARKETING LOTS TO DO
& PR CAMPAIGNS µ Deliver £160,000 of focused annual
marketing, promotions, events and
#LoveLeam #IndieLeam
website / digital management
#LeamXmas #LeamGoldenTicket
#TasteLeam #VintageLeam µ Create new events to attract
#StudentTakeover visitors and raise awareness of the
town and your business
What We’ve Achieved
We have delivered many award µ Offer digital promotion services to
winning creative campaigns and local and national retailers to our
events to target different seasonal extensive community of followers
events, business sectors and µ Develop creative promotions
audiences. Many now have their and trails to drive footfall to your
own gravity and champions business and around town
including: Independent Leam, Love µ More sector based promotions
Leamington, Vintage Leam, Late raise awareness of your offer e.g.
Night Leam, the Student Take-Over, fashion, evening economy, health &
the Golden Ticket, Leamington beauty
Christmas Showcase, the Pumpkin
µ Ensure we are competitive with on-
Path, Little Book of Offers.
line, out of town and neighbouring
What's Next retail destinations
Our customers increasingly
demand ‘an experience’ and wish
to see tailored communications LOTS TO LOSE WITHOUT BID
and events. We will create more µ Lose over £800,000 of investment
engaging campaigns that make ensuring the town is known,
headline news and explore relevant and alive
opportunities to tailor these to
µ No actively managed websites or
different business sectors and
social media platforms
audiences, and invite people to all
corners of the town. One such idea µ No Christmas marketing & events
is to target people working locally µ No events like Food Festival or
and to build on our popular 'trails'. promotions specifically focused on
driving visitors to your business
µ No maps, guides or promotions
like #LoveLeam, Pumpkin Path,
Golden Ticket and future ideas…
µ Loss of loyalty and visitors as we
fall behind other destinations who
are investing 17
19ENHANCING THE EXPERIENCE
A beautiful, welcoming & managed town centre
First impressions count. That THE CHRISTMAS LIGHTS - LIGHTING UP LEAMINGTON
means from the moment people What We’ve Achieved
‘discover’ the town, it must offer Historically Jephson Gardens was home to the Leamington Illuminations,
a superior experience. attracting visitors from all over the UK. Drawing on this heritage, and to ensure
BID Leamington will ensure Leamington looks ‘magical’, BID funds the Christmas lights throughout the BID
visitors receive a ‘welcome’ that area and pays for the annual maintenance and additions.
is worthy of our town’s ‘Royal’ What's Next
status: by investing in attractive BID will enhance the Christmas Lighting Scheme so that a consistent theme
‘enhancements’, providing is applied throughout. We will also explore options to have annual features
information and ensuring the throughout the winter period to get more value from our investment.
town centre continues to be
An agreement with Warwick District Council is in place to ensure that they
clean, green, safe, vibrant and
continue to fund the installation, storage and running costs. However, should
actively managed.
the BID renewal not be successful, the existing lights owned by BID will be
sold. To our knowledge no additional funding has been identified by the Local
Authority to buy new lights for the town.
20THE WELCOME - PARKING, LEAMINGTON IN BLOOM
NAVIGATION & WIFI - FLORAL DISPLAYS SUMMARY
What We’ve Achieved What We’ve Achieved LOTS DONE
BID has provided maps and guides, Each year, BID Leamington
µ A well-managed, thriving
visitor information and new signage. has funded up to 250
town that continues to attract
BID continually lobbies against rises in hanging floral
investment
parking charges, and monitors services baskets to be
displayed µ Beautiful Floral Decorations and
and enforcement. Our popular ‘parking
throughout Christmas Lights year on year
angels’ greet customers, help people
to avoid fines, provide advice, give out the summer. µ Ensuring the streetscape is
flyers / coupons, and direct customers This has clean, safe, vibrant and actively
to businesses. contributed managed
to Leamington µ Actively monitoring the ‘visitor
We secured £25,000 additional
scooping the experience’ and responding to
outside funding to implement the
‘Gold Award’ in the Heart issues
town’s WiFi Service in 2016.
of England in Bloom Competitions µ Improved and increased town
What's Next almost every year. centre area map and guides
We will continue to supply active
What's Next µ Welcome to Your Town leaflets
monitoring, interventions, maps and
BID will continue with this scheme
guides. When Covent Garden car
and provide floral decorations each
park closes, our ‘parking angels’ will
be essential to monitor and support
summer and ensure they are evenly LOTS TO DO
spaced throughout the whole town. µ Continued investment of £60,000
customers.
We will also explore new options per year in enhancements,
We will aim to secure more funding
for ground level displays to give mapping and strategic
to expand the town centre WiFi.
maximum effect. streetscape management
µ Refreshed schemes to ‘Light Up
ACTIVE PLACE MANAGEMENT - PUBLIC REALM, VACANCIES, Leamington’ at Christmas & Floral
BEGGING & ANTISOCIAL BEHAVIOUR Decorations in summer
What We’ve Achieved µ Foster the ‘Spa Garden’ heritage
Managing the streetscape is complex so BID Leamington works in by promoting healthy living,
partnership with other organisations. BID actively monitors the town’s health, partnerships and sustainable
vacant units and works with partners to attract investment. solutions to issues like waste
management, rough sleeping and
BID initiated the ‘Think Before Your Give’ Campaign to encourage responsible
anti-social behaviour
support for vulnerable people who beg. We support the annual ‘Sleep-out’, the
Purple Flag award and, with our partners, manage rough sleeping, busking, µ Create a fabulous ‘first
crime and other anti-social behaviour. We also bridge the gap for many impression’ and continue to help
businesses who wish to support vulnerable people by suggesting ways that visitors navigate the town and
they can help. find your business
What's Next
We will continue to work with our partners and businesses to actively manage the
public realm in the town centre and respond to the concerns of our members. We LOTS TO LOSE WITHOUT BID
will also devise innovative ideas to benefit both businesses and vulnerable people
µ Lose the Christmas Lights (as it
in Leamington. One such idea is to create a ‘wish list’ of products that can be
takes £22,000 per year to repair
easily purchased by the public from local stores (vs amazon as is the case now).
or replace them)
µ No floral baskets (valued at £80
OUR PARTNERS µ Street Pastors
each / £18,000 per year)
µ Warwick University (who fund
µ Safer Neighbourhood Forum µ No active management of the
the Street Rangers)
µ CCTV / Retail Radio Scheme ‘visitor experiment’, maps, guides
µ Leamington Town Council
µ Police Community Support or response to problems
µ Warwick District Council
Officers µ Lose a powerful network of
µ Warwickshire County Council
µ Helping Hands partners and volunteers who help
µ Invest Warwickshire the town to thrive
µ Salvation Army
µ Chamber of Trade
21SUPPORTING BUSINESS
An engaged & supported business community
Businesses face a complex range BUSINESS TRAINING & SUPPORT
of challenges. They must respond What We’ve Achieved
to a changing economic, technical Over the last five years, BID has developed the ‘Business Toolbox’, delivered
and political climate. New and at least 20 specific training events and directed businesses to many more. We
growing businesses have unique have helped businesses 1:1 on a wide range from matters such as Planning
needs while others need support Enforcement to Business Rates, HR, Finance, Energy Savings, Marketing
in areas such as HR, recruitment, and more. We do this directly or with the help of skilled members and partner
marketing, planning, cost-savings, organisations. We have also launched a Facebook retailers group to support
waste management and more. engagement between businesses and ourselves.
Therefore, knowledge and What's Next
partnership working is key to BID will identify and deliver support on topical challenges such as the new
helping local businesses flourish GDPR (data) legislation, cost-savings and waste management and use
and ensuring the town centre our collective weight to leverage advantages. We will be a central point of
thrives. We will continue to contact for your requirements to provide up-to-date support. We will also
supply expertise, influence and host training and networking events, and develop our use of ‘live streaming’
partnerships to ensure a wide range to enable greater engagement.
of supporting services are available.
22DIGITAL HEALTH RECRUITMENT & SUMMARY
What We’ve Achieved EMPLOYEE WELLBEING
The ‘digital high street’ has
LOTS DONE
What We’ve Achieved
transformed the UK economy and BID Leamington already offers the µ Saving businesses time, money
is evolving rapidly. BID Leamington services of an ‘HR’ company which and reducing stress by solving
has embraced this fully and we host includes, among other things, a free issues e.g. planning, enforcement,
a large array of digital platforms. helpline. We have a jobs section business rates, cost saving
In 2017 we recruited a ‘digital on the town’s website to advertise µ Delivered training on many topics
ambassador’ on a part-time trial employment opportunities. However e.g. digital / social media, counter
basis to support businesses in we know there is more to do. terrorism, trip advisor, marketing
advancing their own ‘digital’ potential What's Next µ Helping new businesses to
and maximise ours. In doing so, the Attracting staff with the right skills launch e.g. advice, promotion, PR
town was promoted into the top 2% and attitudes was highlighted by for around 30 per year
of UK towns using social media to businesses as a key challenge and µ Promoting job vacancies in the
boost business. cost. Building on existing services, we town and providing HR support
What's Next want to bring together the business
At present, only 60% of businesses community and Warwickshire College µ Hosted and facilitated a
are digitally active which means to explore ‘bespoke’ recruitment community of support via
there is room to extend the digital and training support. We will networking events, Facebook etc
‘shop window’ of local businesses improve access to information for
and the town. The barriers are apprenticeships and staff training
varied, so we will be engaging a opportunities. We also plan to LOTS TO DO
part-time ‘digital ambassador’ to investigate a Leamington employee µ Offering collective cost saving
offer digital strategy and health reward scheme to aid staff recruitment options on utilities and bills
checks, training and support to and retention. and strengthen the business
local businesses. We also want to community so we can solve
increase our engagement with Head challenges together e.g waste
START-UP & BUSINESS
Office marketing teams to help µ Partnering with the Chamber of
GROWTH
national retailers engage locally. Commerce and Warwickshire
What We’ve Achieved
College to leverage further
We provide local intelligence to new
business growth and HR /
ENABLING BUSINESS businesses in the town and have
Recruitment support
ENGAGEMENT a range of support services in our
Business Launch Pack. A typical µ Working with the local authority to
What We’ve Achieved ensure planning guidance is fit for
BID Leamington ‘connects’ people example is dedicated support for
their launch or relaunch, information business e.g. reviewing signage
and organisations all over the town. regulations on the side streets
We are responsible for seeding many on local networks, as well as PR,
photography and access to a digital µ Supporting national retailers to
fruitful partnerships and often help
training package valued at £200. be an integral part of the local
to identify and overcome barriers
community and independent
to collaborating. For example we What's Next
businesses to be competitive
have created opportunities to help Supporting new businesses to hit
our national retailers such as Tesco, the ground running remains very
House of Fraser and the Co-op to important to us. We know that building LOTS TO LOSE WITHOUT BID
engage with the local community. a community around a business µ Loss of oversight, meaning
What's Next is critical to its success so we will common issues cannot be solved
We will be at the heart of the provide access to our extensive local collectively e.g planning and
community, facilitating positive network of customers and suppliers. enforcement, business rates
interactions and activity with our We will also continue to develop our representation, training
members, partners and other Business Launch Pack. µ No active resource to help
stakeholders. We know many We are pleased to announce a new businesses with problems, saving
national retailers and department partnership with the Coventry & time and money
stores wish to be more engaged with Warwickshire Chamber of Commerce µ No active monitoring and
the local community and we will help to offer a range of support services campaigning on issues facing
to facilitate this. to our members such as start-up your business e.g. begging, crime
support, growth and funding advice. and car parking
23INFLUENCING & INSPIRING
RHS CHEL
SEA PROJE
CT 2014
O) CONFERENCE IDS
BRITISH BE 2015
(REV
2013 BCSC CONFER ENC BITC HEA
LTHY HIG
H STREET
2017
A thriving centre of commerce & creativity
After 10 years BID Leamington MONITORING & MANAGING
is firmly established as the voice TOWN CENTRE HEALTH
"BID has of business and is viewed as an
influencer, shaping how the town
What We’ve Achieved
Visitor and customer profile data,
firmly changes. We have the expertise
and passion to represent business
vacancy rates, car park usage,
spend, WiFi use and other indicators
established interests on a wide range of
issues locally and nationally.
are regularly used to monitor the
health of the town and the impact of
itself as In the face of significant change,
we will guide and champion the
BID activities.
What's Next
the voice
right kind of investment, seize We will monitor the town's health
opportunities, mitigate issues and and be proactive and practical
work to ensure business interests
of business" are given full consideration. We
will monitor the town's health,
responding to any issues. Working
with the Royal Priors Shopping
ROGER SCOTT Centre, Invest Warwickshire and
AREA DIRECTOR, ensure regulations are fit for local agents we will monitor the
SME BANKING, LLOYDS BANK purpose and readily embrace retail-mix and look to understand
& LEP SME GROUP MEMBER challenges to defend the town demand, attract investment and
from development threats. commission research when needed.
24CHAMPIONING YOUR INTERESTS SUMMARY
What We’ve Achieved
The retail and leisure sector is the biggest employer by sector in the LOTS DONE
region. BID plays an active role on the Local Enterprise Partnership (LEP) µ Research and campaigning on
SME Group. We also work with the local MP, the FSB, the Coventry & car parking issues locally and
Warwickshire Chamber of Commerce and others to champion this sector nationally
and amplify the voice and needs of our members nationally. µ Defending the town centre from
What's Next out of town planning applications
There is much to do and we will be at the table influencing the agenda. µ Representing businesses'
Our sector faces many challenges and its economic contribution does not interests e.g Covent Garden
accord it sufficient status, often resulting in it missing out on growth funding development, Chandos
opportunities or packages to mitigate the challenges of events such as Brexit Street development, Cultural
or HS2 Development. Quarter, Town Centre Vision,
Neighbourhood Plan, Safer
TOWN CENTRE DEVELOPMENTS PARKING, PLANNING & Neighbourhood Forum
What We’ve Achieved INFRASTRUCTURE µ Speaker at local, regional and
There is a lot going on and BID What We’ve Achieved national conferences highlighting
is a key stakeholder representing Parking is a big concern in topical issues including:
business interests. The Covent Leamington as there is not enough BCSC (now REVO) 2013, Bb
Garden Car Park (500 spaces) will be and demand will grow. BID has 2012/13/14, Warwickshire Towns
developed in 2019. We have secured constantly represented businesses Conference 2017, Chamber,
a commitment to a displacement on price rises, lobbied for improved Business & Property Forums
plan, but now this needs to be signage, services, technology µ Representing small BIDs at
developed and delivered. A and enforcement. When on-street DCLG meetings 2016-17
masterplan to regenerate the 'Old enforcement was privatised in 2015
µ Shopping Centre Management
Town' (Cultural Quarter) will be we introduced ‘Parking Angels’ and
course contributor 2013-2016
developed and town centre assets made national headlines. We also
such as the Town Hall may be sold. help with regulatory issues (planning,
BID is also contributing to the Town signage, enforcement etc) and LOTS TO DO
Vision and Neighbourhood Plan. regularly make representation on out µ Being the ‘voice of business’ on
What's Next of town planning applications that the Covent Garden Development
There will be considerable disruption will impact the town centre. proposal and other developments
and uncertainty to manage, so What's Next µ Monitoring and managing the
representing businesses, planning We will look for innovation on parking ‘retail mix’ to encourage a healthy
for and monitoring this change issues and seek to ensure planning retail offer in the town centre
will be a priority. We will seek to design guidelines are fit for purpose µ Inspiring creative solutions to
ensure sufficient funding is available and support our independent traders. solve some of our most pressing
to mitigate impacts, and identify This may be through commissioning challenges e.g. accessibility,
where development can contribute research or working with Local waste management and loyalty
to improving existing infrastructure Authority and estate industry partners. µ Drawing on intelligence and best
and urban design challenges, and We will also continue to represent practice from over 280 BIDs
integrate positively into the town and businesses on planning policy and around the UK
its community. applications.
LOTS TO LOSE WITHOUT BID
STRATEGIC & POWERFUL PARTNERSHIPS
µ No voice or representation in the
What We’ve Achieved face of a changing town centre
Our vision and passion for the town and its businesses is shared by many
µ No dedicated resource to
partners who support our delivery, allowing us to ‘punch above our weight’
understand and respond
as a BID and a town.
to issues e.g. out of town
What's Next development, parking changes,
We will continue to nurture and develop mutually beneficial relationships to homelessness, Brexit and HS2
strengthen our voice and impact. Local colleges, universities and employers all uncertainty and disruption
offer immediate opportunities to strengthen the connection between business µ Lose your award-winning team who
and students and employees who are working and living locally. ONLY have your interests at heart
23
25THE BID AREA
The BID area has not been
changed. Accordingly the
following streets are included,
either in whole or in part:
Alveston Place
Augusta Place
Bedford Street
Chandos Street
Clarendon Avenue
Clarendon Street
Dormer Place
Euston Place
Gem Place
Guy Place East
Guy Place West
Guy Street
Hamilton Terrace
John Street
Kenilworth Street
Livery Street
Newbold Place
Newbold Street
Newbold Terrace
Oxford Row
Oxford Street
Parade
Park Street
Portland Place East
Portland Street
Regent Court Shopping Centre
Regent Grove
Regent Street
Rosefield Street
Royal Priors Shopping Centre
Russell Street
Satchwell Court
St Peters Road
Tavistock Street
Warwick Street
Whiteheads Court
Windsor Place
Windsor Street
26THE BID BALLOT BUSINESS PLAN 2018-2023
These rules have been developed
based on a review of best practice
across BIDs nationally, as well as
consideration of 'Industry Criteria
and Guidance Notes for BIDs' to
ensure compliance with industry
standards.
YOUR BID, YOUR VOTE
From 1st March 2018 to 28th Prior to 1st March, the Council will VOTING PROCEDURE
March 2018 you will be given the have completed a canvass process µ The Secretary of State was notified
opportunity to vote on this Renewal to identify a voter list which will be of the ballot on 16th October 2017.
Proposal for BID Leamington to used for the purposes of the ballot.
continue to a third term of five years. µ The postal ballot will run for 28 days.
To be successful the ballot will need
To ensure neutrality, the BID Ballot to satisfy two independent tests µ Your ballot paper will be posted by
will be administered by Warwick which apply to those papers returned Warwick District Council’s appointed
District Council. It will be arranged in by the close of the ballot period: agent, Electoral Reform Service
line with the rules set out in the BID and will reach you by Thursday 1st
(a) those voting in favour must March 2018.
regulations 2004 as approved by
exceed those voting against,
Parliament. µ You will need to cast your vote and
and return your postal vote by 5pm on
Each hereditament subject to the
BID levy will be entitled to one vote. (b) the total rateable value of those Wednesday 28th March 2018.
Some businesses that occupy more properties or hereditaments µ Papers received after 5pm on
than one hereditament in the area will which vote in favour, must exceed 28th March 2018 will not be counted.
be entitled to more than one vote. the total of those voting against.
The result of the ballot will be announced
on Tuesday 3rd April 2018.
If successful at ballot, the new BID will
To discuss this document in more detail please call 01926 470 634
commence delivery of services on 1st
to speak to Stephanie Kerr, Executive Director or Alison Shaw, BID
July 2018 and will continue for a period
Projects Manager or email info@bidleamington.com.
of five calendar years to 30th June 2023.
Full ballot arrangements are available at www.bidleamington.com.
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