BOSTON! - 2018 ADVANCE PROGRAM - BOSTON CONVENTION & EXHIBITION CENTER BOSTON, MA - REALTORS Conference & Expo
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2 0 1 8 A DVA N C E P R O G R A M
A DVANCE PROGR AM
As of September 1, 2018
For the complete list of sessions, visit www.Conference.realtor.
>
The legend below indicates the registration type that is allowed admittance into each session/event.
> > > >
PREMIER ACCESS FRIENDS & FAMILY FRIDAY ONE-DAY SATURDAY ONE-DAY
SUNDAY ONE-DAY SINGLE SESSION EXPO-ONLY TICKETED EVENT
Requires a ticket separate from your
registration. Purchase tickets when
registering for the conference at
T H U R S DAY | N O V E M B E R 1 www.Register.realtor.
6:45PM-10:30PM INAUGURAL GALA
> Join your peers for dinner and the installation of your incoming 2019 NAR Leadership Team and
John Smaby (Edina, MN) as your 2019 President. PRICE: $150.00 per person until October 5, 2018
SPONSORED BY:
F R I DAY | N O V E M B E R 2
7:15AM-8:45AM COMMERCIAL CAFFEINATED NETWORKING BREAKFAST: A CONVERSATION ABOUT THE FUTURE OF COMMERCIAL DATA TECHNOLOGY
> PRICE: $50.00 per NAR member; $75.00 per non-member
8:00AM-6:00PM PAWS-APALOOZA PETTING & ADOPTION
>>>>> Paws-apalooza! Stop by the BCEC’s North Lobby to take a break to pet a puppy – or add a new furry friend
to your family!
Paws-apalooza is also taking place November 3 from 8:00am-4:00pm, November 4 from 9:00am-5:00pm
and November 5 from 8:30am-12:30pm.
SPONSORED BY:
8:30AM-9:00AM CONFERENCE KICK OFF
>>> Don’t miss this energizing event to kick off your conference experience with a DJ, coffee, exciting speakers and more!
REALTOR ®
SPONSORED BY TWO NEW NAR PROGRAMS:
C2Ex.realtor FinancialWellness.realtor
9:00AM-10:30AM RESIDENTIAL ECONOMIC ISSUES & TRENDS FORUM
>>> Speaker: Lawrence Yun, PhD, Chief Economist, National Association of REALTORS®
9:30AM-10:30AM AMERICAN FARMLAND: ROOTED IN GROWTH
>>> Speaker: Randall Hertz, Hertz Real Estate Services
Discover the opportunities with farmland investment and brokerage.
9:30AM-10:30AM BROKERAGE REORGANIZATION: DEATH OF THE OFFICE MANAGER
>>> Speaker: Wendy Forsythe, Chief Operating Officer, HomeSmart International
Three areas – compliance (deal doctoring and broker duties), production (training, mentoring and coaching) and growth
(recruiting and retention) – are discussed in the context of deconstructing the one-size-fits-all office manager role for large
and small brokerages.
9:30AM-10:30AM DEFENDING YOUR COMMISSION
>>> Speaker: Michael Lee, President, Seminars Unlimited, Inc.
A 40-year veteran reveals how to get home sellers and buyers to pay you what you’re worth.
9:30AM-10:30AM THE ART OF PERSONAL SAFETY FOR REALTORS®
>>> Speaker: Jennifer Cassetta, Self Defense Expert
This interactive session empowers REALTORS® to feel stronger, safer and more confident from the streets to the open
house and beyond.
F R I DAY | N O V E M B E R 2
9:30AM-10:30AM STAND OUT IN A CROWDED MARKET WITH RPR® (RPR® USER GROUP)
>>> Co-Speakers: Reggie Nicolay, VP, Marketing, Realtors Property Resource®
Nicole Nicolay, REALTOR®, The Engel Group at J. Rockcliff REALTORS®
Get a jump start on your new approach to lead generation, listings, working with buyers, open houses and digital marketing
by attending this session on RPR®.
10:00AM-11:00AM BRIDGING THE GAP: GEOGRAPHY, AGE & PERSONALITY
>>> Speaker: Leigh Brown, Broker/Owner, RE/MAX Executive
Learn how to bridge the gap and do more to reach the invisible member, with the goal of obtaining more of
their opinions and ideas.
10:00AM-11:00AM FINDING UNLISTED INVENTORY IN A FAST-MOVING MARKET
>>> Speaker: Pamela Ermen, President, Real Estate Guidance, Inc.
Uncover creative strategies to find unlisted inventory, which can generate a high level of value in buyers’ eyes and a unique
selling proposition that sets you apart from your competitors!
10:00AM-11:00AM FROM DEBT TO NET!
>>> Speaker: Venus Griffin, Vice President, Associate Broker, Meybohm Real Estate
Learn how this speaker, who was facing tremendous debt, has grown a successful business, with a gross income of about $1.8 million!
10:00AM-11:00AM UP IN SMOKE? DOING BUSINESS WITH MARIJUANA INDUSTRY PARTICIPANTS
>>> Speaker: Trista Curzydlo, JD, Managing Member, C4 Consult LLC
This session discusses the development of a good risk reduction policy for real estate practitioners that count marijuana industry
participants as clients.
10:00AM-11:30AM ABOVE & BEYOND: MLS LEADERSHIP & BEST PRACTICES
>>> Moderator: Denee Evans, Chief Executive Officer, Council of MLS
Learn from leadership and staff behind some of the most newsworthy recent MLS consolidations and partnerships.
10:30AM-12:00PM “PUT ME IN COACH!”
>>> Moderator: Heather Ozur, Keller Williams Realty
Panelists: Alyce Dailey, Managing Partner, The Dailey Group of Keller Williams Gateway;
Sarah Gustafson, Janice Mitchell Real Estate, Inc; Tony Thomas, Coldwell Banker Residential Brokerage
Get tips on the right time to hire a coach, how to hire the right coach and when it’s time to make a change from your current
coach to a new one.
11:00AM-12:00PM HOW SMART IS YOUR SMART HOME?
>>> Speaker: Craig Grant, The Real Estate Technology Institute
Gain a better understanding of how smart homes are changing the real estate landscape, how to help your customers buy the
best smart home technologies, how to set up automations and more.
11:00AM-12:00PM WHAT’S YOUR PROBLEM?
>>> Speaker: Karen Hall, @home real estate
Ask questions related to personal branding, marketing yourself or a problem listing, and the speaker will develop a solution on
the spot for you!
11:00AM-12:00PM TOP TEN COMMERCIAL AGENT SUCCESS STRATEGIES
>>> Speaker: Michael Bull, CEO, Bull Realty
The speaker shares proven strategies for agents and managing brokers to build market presence, obtain assignments and grow
a successful business.
11:00AM-12:00PM ZIPFORM® PLUS BACK TO BASICS (ZIPLOGIX USER GROUP)
>>> Speaker: Laura Clark-Prasad, Training Specialist, zipLogixTM
Understand how to navigate the zipForm® Plus platform, and create a template that promises to save time for future transactions.
11:30AM-12:30PM COLORING OUTSIDE THE LINES: CREATING A NEW REALTOR® EXPERIENCE
>>> Speaker: Jeff Tobe, M.Ed, Coloring Outside the Lines
Uncover how to become a strategic partner with customers, and learn the importance of examining every one of our
customer touch points – those opportunities you have to influence the customer experience.
11:30AM-12:30PM FIVE KEY SUCCESS STRATEGIES: POWER UP PERFORMANCE
>>> Speaker: Ed Hatch, President, Ed Hatch Seminars
Get strategies for attracting a large quantity of quality clients; identifying and delivering unique/compelling
value; and purposefully keeping those clients repeating and referring.
F R I DAY | N O V E M B E R 2
11:30AM-12:30PM POWER FARMING: DOMINATING A LOCAL MARKET IN THE DIGITAL AGE
>>> Speaker: Bruce Gardner, Founder and CEO, Mastery, Inc.
This powerful session teaches you how to farm a geographic area or neighborhood and become the local real estate expert.
11:30AM-12:30PM THE MODERN CAMPFIRE: FROM S’MORES TO SALES
>>> Speaker: Valerie Garcia, Founder/Owner, Valerie Garcia, Speaker & Consultant
Get tips on what makes a great story and how to apply them to create engaging stage presentations, written content,
online marketing, videos and more.
1:00PM-2:00PM GETTING ONLINE LEAD CONVERSIONS TO 100%
>>> Speaker: Prabhjit Singh, NAAAM Real Estate
Learn how this speaker has such a high conversion percentage with online leads and the techniques you can use to emulate them.
1:00PM-2:00PM MASTERING YOUR RECRUITING INTERVIEW
>>> Speaker: David Knox, President, David Knox Productions, Inc.
Managers learn how to open the interview, get the candidate to be open, ask behavioral event questions to
get to real qualification, and then present the benefits of their company.
1:00PM-2:00PM ZAP THE GAP: GENERATIONAL DIFFERENCES REEXAMINED
>>> Speaker: Meagan Johnson, Owner/Partner, Johnson Training Group
Uncover generational differences – and how reaching tech-savvy Millennials is much different than reaching their parents.
1:00PM-2:00PM HOW TO BUY AND SELL AN AGENT’S BUSINESS
>>> Speaker: Nick Krautter, Principal Broker, SellPDX Team at Keller Williams Portland Central
Author of The Golden Handoff shares his simple process for buying and selling an agent’s business. This session
is brought to you by the new Center for REALTOR® Financial Wellness.
1:00PM-2:30PM BRINGING GREEN HOME: CONSUMER TRENDS, REALTORS® & MLSs
>>> Moderator: Amanda Stinton, Director, Sustainability & Green Designation, National Association of REALTORS®
Panelist: Meg Garabrant, Director of Marketing & Communications, NEREN® MLS
Uncover how to tell the story of green home inventory data, NAR data on buyer preferences and Council of MLS’s best
practices to simplify the sales process.
1:30PM-2:30PM DEFEND YOUR DATA
>>> Speaker: Bill Lublin, SMMI
Learn how to secure your own data, why your passwords stink and what you can do to make them better. Learn the basics
of wire fraud, phone scams, phishing and more.
1:30PM-2:30PM TEN WAYS TO UP YOUR RELATIONSHIP MARKETING GAME
>>> Speaker: Katie Clancy, Team Leader, The Cape House at William Raveis RE
The trusted advisor role is where an agent’s greatest value lies, so if you’re not ready to truly engage with people, you will
be left behind. Find your niche in this new environment.
1:30PM-2:30PM TO TEAM OR NOT TO TEAM?
>>> Speaker: Adorna Carroll, Dynamic Directions, Inc.
Creating a financially profitable and sustainable team requires the right structure, people, compensation model and systems for
collaboration. Learn whether “to team or not to team” via this session.
1:30PM-2:30PM VIDEO MASTERY MADE SIMPLE
>>> Speaker: Kevin Tengan, Director of Marketing, Berkshire Hathaway HomeServices Verani Realty
This session teaches you storytelling skills and camera techniques to create compelling video content that promotes your
business, builds influence and helps you market in the place where today’s consumer is searching — video.
1:30PM-3:00PM CIPS DESIGNEE PINNING CEREMONY
> Network with global real estate professionals, and congratulate new CIPS designees that are pinned at this event.
Open only to CIPS designees; non-CIPS designees are not allowed admittance into this event
1:30PM-3:00PM COMPETE (AND WIN!) IN A CHANGING REAL ESTATE WORLD
>>> Moderator: John Featherston, President & CEO, RISMedia
In RISMedia’s annual power broker forum, a panel of top brokers shares strategies for: staying ahead of new business models and
new competition; rethinking your brokerage to drive more efficiency; attracting and retaining productive agents; and exceeding
the expectations of agents and consumers alike.
F R I DAY | N O V E M B E R 2
1:30PM-3:00PM THE BEST 2018 LEAD CONVERSION STRATEGIES
>>> Speaker: Andrew Dorn, VP, Events, realtor.com®
Hear what’s working for top producers, as they discuss how to close leads effectively and efficiently with the
latest apps/tools; tried and true scripts that get you a “yes” and how to easily systematize for success.
2:00PM-3:00PM THE 5 SECOND RULE: ACHIEVE BREAKTHROUGH PERFORMANCE IN YOUR CAREER & LIFE
>>> Speaker: Mel Robbins, Entrepreneur, Author, Social Media Influencer, The Confidence Project, Inc.
Through audience interaction, Mel Robbins shows you how to use the “The 5 Second Rule,” so you can
achieve your goals. This is a life-altering session, filled with groundbreaking insights and a tool for action
that is critical for selling, leadership development, innovation and success. Uncover the secret of how we
change behavior, how to take smart risks, how to bring out the best in your team and how to create the
results that we covet at work and in life.
3:00PM-6:00PM EXPO GRAND OPENING
>>>>>>> It all starts here at the Expo Grand Opening! All attendees are invited to enjoy complimentary drinks,
while networking with peers and exhibitors.
SPONSORED BY:
4:30PM-5:30PM GREEN DESIGNEE MIXER
> Start off the REALTORS® Expo with your fellow GREEN designees in the Green Pavilion in Booth #1177, and let the Green REsource
Council buy you a drink! PRICE: Free for GREEN designees; non-GREEN designees are not allowed admittance into this event
6:00PM-9:00PM YOUNG PROFESSIONALS NETWORKING RECEPTION
> Join Young Professionals Network (YPN) members from across the country at Whisky Saigon, located
in the Boston Common. This will be a night of networking and fun and one of the hottest events
of the year! PRICE: $50.00 per YPN member; $75.00 per non-member
S AT U R DAY | N O V E M B E R 3
8:00AM-9:00AM REALTORS® RELIEF RUN
> Participate in this first-ever 5K race/walk around Boston that starts and ends at the Boston
Common, the oldest city park in America. This event benefits the REALTORS® Relief Foundation and
other local charities. PRICE: $50.00 participation fee. To sign up, visit www.ReliefRun.realtor.
SPONSORED BY:
9:00AM-4:00PM REALTORS® EXPO
>>>>>>> Visit the REALTORS® Expo for new products, services and practical ways to increase your
productivity from 400+ exhibitors. And, make sure to stop by the REALTOR® Pavilion to visit NAR
Booth #1131, and learn about exclusive member resources, tools and programs from NAR.
9:30AM-10:30AM BE THE STORY: HOW TO GET IN THE NEWS
>>> Speaker: Audie Chamberlain, Founder, Lion & Orb
The speaker has placed thousands of real estate news stories in everything from top-tier national media to local
publications. Get insights on how to connect with the news media.
9:30AM-10:30AM COACHING AGENTS TO SUCCESS BY STYLE & PERSONALITY PROFILE
>>> Speaker: Bruce Gardner, Founder and CEO, Mastery, Inc
Coach agents to success in new ways. Learn the common styles of lead generation in real estate and how to help agents
choose the best style for them, based on their DISC (Dominance, Influence, Steadiness and Compliance) personality profile.
9:30AM-10:30AM NEW HOMES: NEW OPPORTUNITIES TO MAXIMIZE YOUR SUCCESS
>>> Speaker: Dennis Walsh, Certified New Home Specialist
Discover opportunities and strategies for working successfully with builders, developers, investors and new homebuyers.
Plus, learn about an exciting new area of business, focused on infill building and development.
S AT U R DAY | N O V E M B E R 3
9:30AM-10:30AM SMART AND SENSITIVE? YOU, TECHNOLOGY & THE LAW
>>> Speaker: Trista Curzydlo, JD, Managing Member, C4 Consult LLC
Find out how applying the ADA and Fair Housing Act to advertising, websites, apps and smart home technology
will affect your business.
9:30AM-10:30AM TIMELY TECHNIQUES TO GENERATE BUYER LEADS QUICKLY
>>> Speaker: Marki Lemons-Ryhal, Marki Lemons Unlimited, Inc.
Uncover lead generation techniques, such as how to create a buyer leads system that adds customers to
your CRM while you sleep; how to record a Facebook Live video, highlighting one of your services that can be
repurposed on other social media channels; and more.
9:30AM-10:30AM FOLLOW THE MONEY: THE NEXT BEST TRENDS FOR 2019
>>> Speakers: Amy Chorew, VP of Learning, Better Homes and Gardens Real Estate
Robyn Erlenbush, Broker/Owner, ERA Landmark Real Estate
Where are the hot spots in the U.S. for business, investment, Millennial and retirement buyers? Learn the best locations for
vacation rentals; explore international real estate trends and more.
10:00AM-11:00AM BEST PRACTICES FOR SMALL AND INDIE BROKERAGES
>>> Speaker: Bernice Ross, CEO and President, RealEstateCoach.com and BrokerageUP!, Inc.
Based on interviews with over 30 women owners of small and indie brokerages, this session explores the benefits, best practices
and pitfalls to avoid associated with launching and operating a successful small or indie brokerage.
10:00AM-11:00AM FUTURE-PROOF YOUR BUSINESS
>>> Speaker: Brian Buffini, Founder & Chairman, Buffini & Company
Learn what clients really want from their real estate professional; why relationships are the currency for a
successful career; and the skills that may affect the health of your business more than you think.
10:00AM-11:00AM PRIORITIZING YOUR HUSTLE
>>> Speakers: Chris Smith, Curaytor; Jimmy Mackin, Curaytor
Learn how this dynamic duo takes on owning a business, capturing great leads and rocking at social media, all while
obtaining maximum efficiency in the workplace.
10:00AM-11:00AM GETTING STARTED WITH DOCUSIGN ESIGNATURES (DOCUSIGN USER GROUP)
>>> Speaker: Teri Saunders, Adoption Consultant, DocuSign
Learn how to get started with DocuSign eSignatures, as well as some advanced capabilities to truly delight your clients.
10:00AM-11:00AM STAYING PRODUCTIVE BY STAYING OUT OF TROUBLE
>>> Speaker: David McGee, Chestnut Cambronne PA
This session educates real estate pros about simple techniques and practices they can implement now to avoid, or at least
minimize, litigation or licensing actions.
10:00AM-11:00AM THE ULTIMATE LEAD GENERATION COURSE
>>> Speaker: Prabhjit Singh, NAAAM Real Estate
Find out how to maximize the awesome power of today’s technology platforms to make sure your business has more than
enough to grow on.
10:00AM-11:00AM WHO’S THE BOSS? HOW TO IDENTIFY & SUCCESSFULLY ENGAGE FOUR GENERATIONS OF STAFF & MEMBERS
>>> Speaker: Joanne Chando, Chief Edutainment Officer, Joanne Chando Productions
Get an introduction to the four different generations; learn about your own personality type and generational style and how
it informs your choices and opinion of others; and more.
10:00AM-11:30AM BRANDING & BUILDING LIKE A BOSS
>>> Moderator: Valerie Garcia, Founder/Owner, Valerie Garcia, Speaker & Consultant
Panelists: Anne Jones, Owner/REALTOR®, Windermere Abode; Jennifer Kjellgren, Owner/Broker in Charge, Nest Realty Atlanta;
Melanie Piche, Managing Director, Broker, The BREL Real Estate Team, SAGE Real Estate;
Stacie Staub, Owner/Broker in Charge, West + Main Homes
This panel of women comes from very different markets, but each one is building a business and a brand like a true boss.
Hear their strategies, secrets and the lessons they have learned along the way.
S AT U R DAY | N O V E M B E R 3
10:30AM-12:00PM BREATHE EASY: IMPROVE THE HEALTH OF YOUR CLIENTS & YOUR BUSINESS
>>> Moderator: Eileen Oldroyd, Broker/Owner, Oldroyd Realty
Panelists: Sandra K. Adomatis, CEO, Adomatis Appraisal Service; Chad Curry, Director, Center for REALTOR® Technology;
Lew Harriman, Mason-Grant
This session teaches you about the up-and-coming trend of good indoor air quality, what to look for and how to have
conversations about the topic with your clients.
11:00AM-12:00PM HOW REALTORS® CAN MAXIMIZE THEIR INCOME & SAVE THOUSANDS IN TAXES
>>> Speaker: Larry Oxenham, Senior Advisor, Author, American Society for Asset Protection
Is your financial house in order? Uncover how to protect 100% of your assets from lawsuits; save thousands of dollars each
year in taxes; and avoid probate and eliminate all estate taxes.
11:00AM-12:00PM NEGOTIATION STRATEGIES FOR THE LUXURY ESTATE SPECIALIST
>>> Speaker: Jack Cotton, JackCotton.com
Luxury agents: learn the skills of top negotiators to get listings priced right, earn the commission you deserve
and not be out gunned.
11:00AM-12:00PM STARTING A REAL ESTATE COMPANY: WHAT YOU NEED TO KNOW
>>> Speaker: Adorna Carroll, Dynamic Directions, Inc.
This session is all about what you need to know to start a real estate business, so that you have the right plan, systems,
people, compensation model and more to succeed.
11:00AM-12:00PM STOP MAKING EXCUSES & START USING VIDEO
>>> Speaker: Nicole Nicolay, REALTOR®, The Engel Group at J. Rockcliff REALTORS®
Adding video into your real estate marketing mix doesn’t have to be scary! It can be fun and easy, while creating immense
online exposure for your listings and business. Learn how to start implementing it.
11:00AM-12:00PM USING DRONES IN REAL ESTATE
>>> Speaker: Lamar Ellis, President, DroneNOIR, LLC
Learn how to register a drone, obtain the proper certifications to use drones and where to find state laws on the use of drones.
11:00AM-12:00PM THE TOP MICRO STRATEGIES FOR REAL ESTATE MARKETING
>>> Speaker: Kristi Kennelly, realtor.com®
Discover the best of hyper-personal communications, mobile optimization, micro-targeting and more.
11:30AM-12:30PM BUILD A DYNAMIC REAL ESTATE TEAM: HIRE RIGHT!
>>> Speaker: Pamela Ermen, President, Real Estate Guidance, Inc.
Want to know who to recruit, when to recruit them, why you need them and what to pay them? Sharing the labor load
with the right people will leave you with more valuable time to lead your team effectively and efficiently to the top!
11:30AM-12:30PM SILVERBACKS: EXIT STRATEGIES FROM THE REAL ESTATE JUNGLE
>>> Speaker: Duane Duggan, RE/MAX of Boulder
Follow the speaker’s steps to make your exit rewarding both emotionally and financially, embracing new roles as mentor,
paid consultant, advisor and community advocate.
11:30AM-12:30PM SPEAK ON PURPOSE, SPEAK WITH PURPOSE
>>> Speaker: Sherri Johnson, Sherri Johnson Coaching & Consulting
Develop the art of speaking with intentional purpose, using specific words and phrases to convert more listing
and sales opportunities.
11:30AM-12:30PM VALUE-ADDED SELLING: HOW TO AVOID THE “COMMISSIONECTOMY”
>>> Speaker: David Knox, President, David Knox Productions, Inc.
The request by a seller to cut commission is one of the most difficult situations. Learn how to maintain your fee and
still get the listing.
11:30AM-12:30PM YOUR WEBSITE, YOUR UNIVERSE
>>> Speaker: Bryson Womack, Director of Sales, IDX
Dos and don’ts of 2018 website designs; tips on simple updates that can make massive differences; and post-lead
capture techniques are covered.
S AT U R DAY | N O V E M B E R 3
11:30AM-12:30PM RPR® COMMERCIAL: COLLABORATING & LISTENING TO MEMBER NEEDS THROUGH PARTNER INTEGRATIONS (RPR® USER GROUP)
>>> Speakers: Emily Line, Vice President, Commercial Services, Realtors Property Resource®; Nathan Graham, Director, Commercial
Services, Realtors Property Resource®; Richard Maxson, SVP, Sales and Marketing, Catylist
RPR® Commercial and Catylist experts share how they’ve strengthened their value proposition through deeper integrations.
See how both companies have committed to solving the commercial member needs.
11:30AM-12:30PM FINANCE YOUR BUSINESS EXPANSION DREAMS
>>> Speaker: Desiree Patno, CEO & President, Women in the Housing & Real Estate Ecosystem (NAWRB)
and Desiree Patno Enterprises, Inc.
Discover how to cultivate relationships and leverage available funds and capital to develop your business growth through
channels your competitors do not know about.
1:00PM-2:00PM EXPERIENCE ZIPFORM® PLUS LIKE NEVER BEFORE (ZIPLOGIX USER GROUP)
>>> Speaker: Laura Clark-Prasad, Training Specialist, zipLogixtm
Come experience zipForm® Plus like never before and see how managing your transactions with zipTMS™ will take your business to
the next level. Also, see how the integrated signing solutions work in getting that deal signed quickly.
1:00PM-2:00PM FOUR PILLARS OF REAL ESTATE SUCCESS
>>> Speaker: Leigh Brown, Broker/Owner, RE/MAX Executive
This session provides ideas to motivate you; make you more efficient on the tech side; help you fix those neglected past client
relationships; and have more raving fans to boot.
1:00PM-2:00PM GLOBAL SALES: DUE DILIGENCE JOB #1
>>> Speaker: Michael Cobb, ECI Development
Uncover mistakes made by global property buyers and three simple steps to avoid them. Obtain specific tools to save clients
time and money and add tremendous value to the transaction.
1:00PM-2:00PM HOW TO PROTECT (OR DESTROY) YOUR REPUTATION
>>> Speaker: Jay Thompson, eXp Realty
Through real-life examples of the good, the bad and the ugly, learn how easy it is to tarnish your reputation, as well as
monitor and protect it.
1:00PM-2:00PM SECRETS OF TOP-SELLING AGENTS: NICHE MARKETING
>>> Speaker: Joseph Sesso, Executive Director of Sales, Homes.com
This session shows agents how to find their true niche by focusing not on a particular type of real estate, but rather on the
activities and interests that they love most.
1:00PM-2:30PM PROFESSIONALISM & LEADERSHIP FOR TODAY’S REALTOR®: A CONVERSATION
>>> Speakers: Maura Neill, RE/MAX Around Atlanta; Ron Phipps, REALTOR®, Phipps Realty
Join this discussion on professionalism, leadership, ethics and customer service; and
how these topics affect the everyday life of today’s REALTOR®.
1:30PM-2:30PM AMAZON HQ2 AND THE FUTURE OF CORPORATE SITE SELECTION
>>> K.C. Conway, Chief Economist, CCIM Institute
Starting with a close look at Amazon’s HQ2 search, this session explores the site selection trends coming to your market
over the next decade.
1:30PM-2:30PM BLINK & THEY’RE GONE!: WHY TODAY’S CUSTOMERS ARE LEAVING YOU FOR COMPETITORS & HOW TO WIN THEM BACK
>>> Speaker: David Avrin, President, Visibility International
Discover the monumental shift in buyer behavior and expectation, as well as how to engage prospects and create customer
experiences worth sharing.
1:30PM-2:30PM DISCLOSE! DISCLOSE! DISCLOSE!: AVOIDING LIABILITY
>>> Speaker: Tom Gillett, The Tom Gillette Company, Inc.
Differentiate between what must be disclosed, what must not be disclosed and what should be disclosed.
1:30PM-2:30PM HOW TECHNOLOGY CAN RUIN YOUR REAL ESTATE BUSINESS
>>> Speaker: Craig Grant, The Real Estate Technology Institute
Get tips on how to survive this perilous digital world, so that you not only protect yourself and your business,
but your clients as well.S AT U R DAY | N O V E M B E R 3
1:30PM-2:30PM MILLENNIAL: ENTITLED TO GREAT LEADERSHIP
>>> Speaker: Jody O’Brien, The RE/Education Company
Learn how to: create a perfect workplace environment for Millennials; manage and mentor them to greatness; train this next
generation of agents; assist them in developing dynamic and challenging businesses; and more.
1:30PM-3:00PM MULTI-PLATFORM MARKETING FOR MAXIMIZING CONTENT
>>> Moderator: Monica Neubauer, REALTOR®, Benchmark Realty, LLC
Panelists: Dave Caskey, Strand Hill Properties/Christie’s International Real Estate;
TJ Pierce, Mid-Century Homes; Jamie Slough, Team Denver Homes - Kentwood Real Estate;
and Mor Zucker, Team Denver Homes - Kentwood Real Estate
This session helps agents make a plan to use and reuse content to strengthen their personal brand and presentation of their
listings. Learn more affordable, sharable and simpler marketing methods.
2:00PM-3:00PM FIVE MORE KEY SUCCESS STRATEGIES: HIGH-POWER NEGOTIATING
>>> Speaker: Ed Hatch, President, Ed Hatch Seminars
Discover not only an innovative four-step format for handling seller and buyer objections, but also specifically what, when and how
to say it to effectively overcome the most common objections of price commission and “low-ball” offers.
2:30PM-3:30PM 20 LEAD GENERATORS UNDER $20 THAT REALLY WORK!
>>> Speaker: Michael Lee, President, Seminars Unlimited, Inc.
Get tips on how to obtain clients by spending almost nothing. From hiking to just walking around town, you’ll acquire more clients
than you could ever use to build and boost your business.
2:30PM-3:30PM NOI: THE MOST IMPORTANT NUMBER IN THE WORLD!
>>> Speaker: Blaine Strickland, CEO, HBS Resources
Unveil the basics of the income approach to value. Discover how to use key ratios to borrow money, acquire the
property and increase the property’s value over time.
4:00PM-6:00PM GENERAL SESSION
>>> General Session Speaker: Mark Wahlberg, Actor and Philanthropist
Industry Address: Elizabeth Mendenhall, 2018 NAR President
Hear an industry address by NAR President Elizabeth Mendenhall (Columbia, MO). Then, Oscar® and
Golden Globe nominee Mark Wahlberg joins the NAR stage for a Q&A session. A committed philanthropist, the
film star has founded The Mark Wahlberg Youth Foundation to benefit inner-city children and teens, was inducted
into the Boys & Girls Clubs of America’s Alumni Hall of Fame and has received the Bob Hope Award from the
Medal of Honor Society for his work in supporting our military.
SPONSORED BY:
6:00PM-8:00PM COMMERCIAL RED CARPET NETWORKING SOCIAL
> Join colleagues at WeWork in the Back Bay neighborhood, and get an inside look at one of the best co-working spaces in the
industry. Light appetizers and an open bar are included, too!
PRICE: $25.00 per NAR member; $35.00 per non-member
6:15PM-8:15PM REBAC ABR®, SRES® AND GREEN NETWORKING AND AWARDS RECEPTION
> Help induct the newest members of the REBAC Hall of Fame (ABR®), along with the SRES® Outstanding Service Award
recipients and EverGreen Award winners!
PRICE: Free for ABR®, SRES® and GREEN members; $55.00 per non-member
6:30PM-10:00PM GOOD NEIGHBOR AWARDS DINNER
> The 2018 Good Neighbor Award winners share their inspiring stories first-hand during this dinner.
PRICE: $125.00 per person
7:00PM-12:00AM INTERNATIONAL NIGHT OUT AND AWARDS CEREMONY
> Honor your peers’ highest achievements during the Global Awards Ceremony, and then enjoy a formal dinner and dancing.
PRICE: $150.00 per CIPS designee; $165.00 per non-memberS U N DAY | N O V E M B E R 4
9:00AM-10:00AM INSPIRATIONAL PROGRAM: FIND A WAY
>>> Speaker: Diana Nyad, Long-distance Swimmer, Author, Journalist and Speaker
Diana Nyad shares her inspirational story of fulfilling her lifelong dream of completing a 110-mile, 53-hour
swim from Cuba to Florida at the age of 64.
SPONSORED BY:
10:00AM-11:00AM BLOCKCHAIN, BITCOIN & ROBOTS IN REAL ESTATE
>>> Speaker: Bill Lublin, SMMI
Unravel the mystery of cryptocurrency, ICOs, chatbots, A.I. and more via this session.
10:00AM-11:00AM GUIDED IMAGERY: PORTABLE, EASY, EFFECTIVE, STRESS RELIEF IN MINUTES
>>> Speaker: Belleruth Naparstek, Health Journeys Inc.
Guided imagery pioneer, author, and Health Journeys Inc’s audio producer shows how having research-proven
meditations loaded onto your smartphone or listening device reduces stress, promotes resilience and helps you
perform at your peak.
10:00AM-11:00AM NOW HEAR THIS!: OPPORTUNITIES IN A VOICE-FIRST WORLD
>>> Speaker: Kevin Tengan, Director of Marketing, Berkshire Hathaway HomeServices Verani Realty
Uncover the opportunities of voice assistants and smart speakers and how they’re shifting consumer attention.
10:00AM-11:00AM POST, TWEET OR CHAT!: MANAGING RISK IN COMMUNICATION & ADVERTISING
>>> Speaker: Jody O’Brien, The RE/Education Company
Learn how to properly manage a virtual office’s communication, advertising and social media; conduct business online in
a legal, ethical and effective manner; and more.
10:00AM-11:00AM RECRUIT THE SUCCESSFUL REAL ESTATE PROS OF TOMORROW
>>> Speaker: Bernice Ross, CEO and President, RealEstateCoach.com and BrokerageUP!, Inc
Learn to win the recruiting battle! Conduct effective interviews and have a unique recruiting proposition, an office culture that
supports both consumers and agents and effective prospecting and lead conversion strategies.
10:00AM-11:00AM STRATEGIES FOR GROWTH & PROFIT IN TODAY’S ENVIRONMENT
>>> Speaker: Dan Elzer, President, The Training Academy
Get “On Purpose” strategies for creating environments to manage your key profit indicators. When you understand the causes and
cures behind your key numbers, you’ll know the corrective actions to take to drive growth and profitability.
10:00AM-5:00PM REALTORS® EXPO
>>>>>>> While at the REALTORS® Expo, don’t forget to play the Cash In & Win! game for the chance to win $1,000. Visit Liberty
Mutual Insurance (Booth #1549) for more information.
CASH IN & WIN! TITLE SPONSOR:
10:30AM-11:30AM DEALING WITH DIFFICULT BUYERS, SELLERS & AGENTS
>>> Speaker: Greg Glosson, Fast Track Realty
Learn how to identify, manage and create a win-win situation with low offers, unresponsive agents and combative clients.
10:30AM-11:30AM DEFENDING AGAINST THE DATA BREACH: PROTECT FROM SPYWARE, MALWARE, RANSOMWARE & KEYLOGGERS
>>> Speaker: Robert Siciliano, CEO, IDTheftSecurity.com
The system we function under, combined with the conveniences of technology, is set up to fail, due to flawed technology or simple
scams. Don’t become a victim! Learn to defend your data against breaches.
10:30AM-11:30AM UPDATE: THE TOP TEN IMPACTS ON REAL ESTATE IN 2018-2019
>>> Speakers: Victor Calanog, Chief Economist & Senior Vice President, Reis, Inc.; Julie Melander, Vice President - Portfolio
Management, Carter Validus
The Counselors of Real Estate (CRE) identify the trends and challenges that affect real estate. CRE members pool their research,
analysis and specific information to develop its Top Ten Issues Affecting Real Estate list and the substantiation that validates it.
10:30AM-11:30AM GETTING STARTED WITH DOCUSIGN TRANSACTION ROOMS: BROKER EDITION (DOCUSIGN USER GROUP)
>>> Speaker: Kelly Lewis, Onboarding Success Manager, DocuSign
Learn how to get started with DocuSign Transaction Rooms and set up advanced features to operate your office at its
peak productivity.S U N DAY | N O V E M B E R 4
11:00AM-4:00PM BANK OF AMERICA® TAILGATE PARTY
>>>>>>> Don’t miss out on the BANK OF AMERICA® Tailgate Party in Booth #130! Enjoy a tailgate buffet and a cold one or two, while you
watch exciting sporting events. Stop by the BANK OF AMERICA® Booth #615 for your ticket!
SPONSORED BY:
11:15AM-12:45PM RCE LEADERSHIP LUNCHEON: COLLABORATION…THE DNA OF INNOVATION
> Speaker: Pamela Ermen, President, Real Estate Guidance, Inc.
Attend the RCE Leadership Luncheon, and discover the different levels of engagement and how a collaborative REALTOR®
association leadership team can lead to a “WOW” experience for your membership! PRICE: $70.00 per person
11:30AM-12:30PM EIGHT METHODS TO COMMUNICATE YOUR BROKERAGE’S VALUE PROPOSITION
>>> Speaker: Sherri Johnson, Sherri Johnson Coaching & Consulting
The speaker provides powerful scripts and strategies to immediately generate more recruiting appointments, convey your
company’s value proposition and attract more agents to your company/team.
11:30AM-12:30PM ESSENTIAL STEPS TO AMPLIFY YOUR BUSINESS THROUGH VIDEO
>>> Speaker: Susanne Koch, Social Media Success Catalyst
Learn the power of repurposing to take your social media marketing to the next level. This session outlines strategies for
success, content repurpose best practices and tools to simplify the entire process.
11:30AM-12:30PM HOW TO PROPERLY BUILD ADS ON FACEBOOK
>>> Speaker: Andrew Fogliato, Founder, Just Sell Homes Inc.
Get a step-by-step tutorial on how to use the Facebook Ads manager to acquire the best results possible. From choosing the
right objectives to proper targeting and creative, you’ll have the confidence to build high-quality ads going forward.
11:30AM-12:30PM PROPERTY MANAGEMENT 101: “MUST KNOWS” FOR EVERY REALTOR®
>>> Speaker: Marc Cunningham, President, Grace Property Management
Discover the basic elements necessary for property managers to succeed.
1:00PM-2:00PM CAUSE MARKETING: KEEPING UP WITH CONSUMERS’ EXPECTATIONS
>>> Speaker: Caroline Pinal, Co-Founder, Giveback Homes
Recent data shows that 90% of consumers are more likely to trust and stay loyal to companies/services that actively back
social causes. Uncover how to select a cause, implement a program and get results from a business perspective.
1:00PM-2:00PM HOW TO PROVIDE LEADS, TRAINING AND HOLD AGENTS ACCOUNTABLE
>>> Speaker: Anthony Lamacchia, Broker/Owner, Lamacchia Realty, Inc.
Learn how to properly provide leads to agents, train agents on how to convert these leads and hold them accountable.
Hear firsthand stories on working with buyer leads and the pain points the speaker experienced as his brokerage
perfected its system.
1:00PM-2:00PM REALTY SECURITY: AGENT & CLIENT PERSONAL SECURITY
>>> Speaker: Robert Siciliano, CEO, IDTheftSecurity.com
The nature of showing real estate makes REALTORS® and their clients vulnerable. Learn the fundamentals
of personal security to avoid dangerous situations.
1:00PM-2:00PM DISCOVER THEIR WHY: EFFECTIVE COMMUNICATION
>>> Speaker: Alexis Bolin, KW Realty Gulf Coast
Improve the critical communication skill of listening; learn to deal with the manipulative tactics of difficult people; and more.
1:00PM-2:00PM RAPID FIRE “FACT OR FICTION?”: AN AUDIENCE PARTICIPATION SESSION
>>> Speaker: Suzanne Mueller, SVP, Industry Relations, realtor.com®
Receive cutting-edge data that identifies common pitfalls when responding to leads, communicating with consumers and
navigating the transaction particulars, such as document tracking and storage.
1:00PM-2:00PM THE CONVERSION CODE: CAPTURE INTERNET LEADS, CREATE QUALITY APPOINTMENTS, CLOSE MORE SALES
>>> Speaker: Chris Smith, Co-founder, Curaytor
Based on the speaker’s book “The Conversion Code,” learn a step-by-step system for capturing more leads
through digital marketing and sales coaching.
1:30PM-2:30PM MANAGEMENT BY GUESSWORK
>>> Speaker: Eric Stegemann, CEO, TRIBUS
Learn how to use resources you already have to determine your best and most profitable path forward.
Get a workbook to guide you through the changing real estate landscape.S U N DAY | N O V E M B E R 4
1:30PM-2:30PM PHONE IT IN: MOBILE MARKETING MADE EASY
>>> Speaker: Paula Monthofer, Sole Proprieter, Focus School of Real Estate
Demystify mobile marketing through a series of hands-on challenges. Come play along, and leave with new and original
marketing materials and the skills to make more on the fly from wherever your phone is.
1:30PM-2:30PM IS YOUR BROKERAGE LEVERAGING ALL RPR® HAS TO OFFER? (RPR® USER GROUP)
>>> Speakers: Ray Gronowski, Vice President, Broker & Specialty Services, Realtors Property Resource®
Lisa Turner, Director, Broker & Specialty Services, Realtors Property Resource®
This session describes the tools available through RPR®’s Broker Tools Set and provides ideas for increasing awareness and
adoption in your brokerage.
1:30PM-3:00PM TOP TEAMS SHARE THEIR SECRETS TO SUCCESS: A PANEL DISCUSSION
>>> Moderator: Melissa Crockett Willis, VP & Regional Manager, Howard Hanna Real Estate Services
Acquire strategies to build a successful team culture; learn successful systems of great teams; and discover how to motivate
and inspire your team.
2:30PM-3:30PM BUILDING YOUR BUSINESS WITH BUYER CONSULTATIONS
>>> Speaker: Evan Fuchs, Designated Broker, Bullhead Laughlin Realty
Learn how to analyze buyer DNA (Desires, Needs, Ability) to determine how you can best help them; create an intentional home
buying process for great service with minimal stress; and set expectations to ensure smoother transactions.
2:30PM-3:30PM CROSS-CULTURAL COMMUNICATION
>>> Speaker: Tim Hur, Point Honors and Associates, REALTORS®
Preferences in communication and marketing have created unique barriers for reaching multicultural consumers. Learn how to
tap into this opportunity for growth in this largely underserved market.
2:30PM-3:30PM GET A CLUE...REPORT BEFORE CLOSINGS & LISTINGS
>>> Speaker: Kelly Murray, Co-Founder, DivorceThisHouse.com
Learn to leverage the power of CLUE Reports to land new For Sale By Owner (FSBO) listings. Because home insurance is required
to qualify for and keep a mortgage, evaluate the history of insurance claims and their impact on insurance affordability and
availability for buyers and sellers.
2:30PM-3:30PM STAND OUT & BECOME A SUCCESS IN ANY MARKET
>>> Speaker: Nicole Nicolay, REALTOR®, The Engel Group at JRockcliff REALTORS®
Whether you’re a new agent, changing markets or want to stand out in your existing market, find out what top agents are doing
to win clients and win over their competitive market. Panelists explain how they turned their strengths into successful strategies
for generating business.
2:30PM-3:30PM THE DIGITAL SCORECARD
>>> Speaker: Amy Chorew, VP of Learning, Better Homes and Gardens Real Estate
Based on advertising agency recommendations, the real estate agent’s digital scorecard is a simple guide for
agents to take control of their online reputation. Evaluate your current online portfolio during this session.
3:00PM-4:00PM CREATING A SERVICE PLAN FOR YOUR BUSINESS
>>> Speaker: Mary Frances Coleman, eXp Realty, LLC
This session provides the REALTOR® with a guide for providing not simply a business plan, but also a service plan, designed to
establish the fundamentals of client service, while maintaining the fiduciary responsibility.
3:00PM-4:30PM NARTalks WITH TOP PRODUCERS
>>> Moderator: Nobu Hata, Director, Member Engagement, National Association of REALTORS®
Panelists: Leigh Brown, Broker/Owner, RE/MAX Executive; Tommy Choi, Weinberg Choi Realty; Alyce Dailey, Managing Partner,
The Dailey Group of Keller Williams Gateway; Seth Dailey, The Dailey Group of Keller Williams Gateway; Shay Hata, Berkshire Hathaway
HomeServices | Koenig Rubloff Realty Group; Anne Jones, Owner/REALTOR ®, Windermere Abode
Get real marketing, customer care, client engagement and technology advice from top producers standing out in competitive
markets today; and then ask them how they’re preparing for their businesses’ future right now.
3:00PM-4:30PM PUBLIC/PRIVATE PARTNERSHIPS & GREEN BUILDING IN BOSTON
>>> Moderator: Craig Foley, Leading Edge Real Estate
Panelists: John Dalzell, Senior Architect for Sustainable Development, Boston Planning & Development Agency;
Jonathan Kantar, Founder, Sage Builders LLC
Public/private partnerships are increasingly relied upon to provide solutions for the challenges related to energy, environment
and affordability. Learn about the highly successful City of Boston E+ Green Building Program and how the city is supporting
green real estate development and affordable housing.S U N DAY | N O V E M B E R 4
9:00PM-10:30PM CELEBRITY CONCERT STARRING FALL OUT BOY
>>> GRAMMY-nominated Fall Out Boy has cemented its position as one of rock music’s biggest-selling
bands. Playing its many hits over the years like “Centuries,” “My Songs Know What You Did in the
Dark (Light Em Up),” “Sugar, Were Goin Down,” “Thnks Fr Th Mmrs” and “The Last Of The Real Ones,”
this will be a night of fun you won’t want to miss!
M O N DAY | N O V E M B E R 5
9:00AM-10:00AM CLOSING SESSION: HOW TO AVOID PRISON
>> Speaker: Holly Pasut, Freedom Speaker
How does a successful real estate professional, who sold million-dollar homes for over 14 years, find herself
living in a federal prison? Learn straight from a convicted felon, charged with mortgage fraud and money
laundering, on how to avoid prison.
9:00AM-10:00AM ATTRACTING & COACHING AGENT TEAMS
>> Speaker: Jan O’Brien, Co-Founder, WBNL Coaching
Get best practices for attracting, coaching and retaining productive teams in this interactive session. Those that already
support teams can benefit from this session, too, as the speaker unveils valuable insights and practical tips on enhancing
current team-building programs.
9:00AM-1:00PM REALTORS® EXPO
>>>>>>> This is your last chance to shop the latest real estate tools and network with professionals in
your market niche in pavilion areas on the show floor, including the Commercial Marketplace,
Global Real Estate Pavilion and Green Pavilion!
9:30AM-10:30AM AGENT PARTY OF ONE: BEING SUCCESSFUL, SYSTEMIZED & SANE
>> Speaker: Holly Mabery, Real Chaos Solutions LLC
In an age of teams, call centers and mega producers, where does a single agent fit? Get strategies and systems to streamline
your business, leverage your sphere and focus on sanity scheduling. Going solo can be successful and profitable.
9:30AM-10:30AM SOCIAL MEDIA BLUEPRINT
>> Speakers: Todd Ferris, F.C. Tucker Company
Megan Ferris, REALTOR®/Broker, F.C. Tucker Company; Terry Waggoner, F.C. Tucker Company
Receive examples of real-world social media content that works! Learn why it’s important to create a plan for social media
content, and leave the session with your own written plan.
10:30AM-11:30AM CODE BLUE: SURVIVAL TACTICS IN REAL ESTATE EMERGENCIES
>> Speakers: Linda Kody, Owner/Instructor, Agent Rising Real Estate School; Kate Lanagan MacGregor, Owner/Instructor,
Agent Rising Real Estate School
REALTORS® are in need of emergency assistance, navigating this volatile market. By examining today’s headlines, this interactive
session uncovers how the Code of Ethics is the answer.
10:30AM-11:30AM HOW TO DOMINATE A NEIGHBORHOOD WITH REAL ESTATE FARMING
>> Speaker: Karen Mistrot, Owner, fresh ideas training
Taught by an agent that used farming to become the number one agent in her neighborhood of 3,500 homes for over
11 years, learn why you might want to consider farming, if you should live in your farm and how to pick a farm.
10:30AM-11:30AM CREATE A TECHNOLOGY PLATFORM THAT MEETS THE NEEDS OF YOUR REAL ESTATE BUSINESS:
>> INTEGRATING MULTIPLE APPS FOR A SEAMLESS SYSTEM OF AGREEMENT
Speaker: Georg Gerstenfeld, VP & GM Global Real Estate, DocuSign
Uncover how to modernize your office’s system of agreement and how leading brokers are building integrated platforms to
monitor real-time business data and simplify the paperwork involved in real estate.
11:00AM-12:00PM THE POWER OF REVIEWS
>> Speaker: Mark Porter, Castle Hills Real Estate
Reviews increase your chances of being found on Google and have the potential to drive more traffic to your website
and increase sales. Learn the necessary strategies to acquire authentic reviews and manage your online reputation.
12:00PM WELLS FARGO HOME MORTGAGE SPONSORSHIP
>>>>>> Check your registration tote bag for an exciting Wells Fargo Home Mortgage sponsorship that will happen on the trade show
floor right before it closes!
SPONSORED BY:Presorted
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